Thanks for reading my book! The text of this book is freely readable but it's partly obfuscated. That means while reading the text of this book will slowly start looking like this: abu eoev hunawuop, sy ciks piizqe ekiykb iou zu xexo. Tviz gilsp hecuere eya byc'm joxg sa.

If you buy the book (click Buy MAKE— 50% off below), the text will instantly become decrypted and it will be fully readable like a normal book. You'll also get the PDF and ePub versions sent to your email. Enjoy reading!

I presented a summary of this book at Dojo Bali, watch it to get an idea of what's in it:

Because you have little time, here's the mega short TL;DR (too long; didn't read) summary of this book:

• 💡 Idea

  Get an idea from problems in your own life. If you don't have problems that are original enough, become a more original person. Don't build products that are solutions in search of a problem.

• 🛠 Build

  Build your idea with the tools you already know. Don't spend a year learning some language you'll never use. Don't outsource building to other people, that's a competitive disadvantage. Build only the core functionality. The rest comes later.

• 🚀 Launch

  Launch early and multiple times. Launch to famous startups websites (like Product Hunt, Hacker News, The Next Web), mainstream websites (like Reddit) and mainstream press (like Forbes).
  
  But more importantly, find where your specific audience hangs out on the internet (or in real life) and launch there. Launch in a friendly way, that means "here's something I made that might be useful for you", instead of acting like you're some big giant new startup coming to change the world.

• 🌱 Grow

  Grow organically. A great product that people really need which is better than the rest will pull people in. You don't need ads for that. Don't hire people if there's no revenue yet. Don't hire many people if there's revenue either. Stay lean and fast. Do things yourself.

• 💰 Monetize

  Monetize by asking users for money. Don't sell their data. Don't put ads everywhere. Don't dilute your product. Be honest that you need money to build the product they love and they'll be fine paying for it.

• 🤖 Automate

  Automate by writing programs that do stuff that you do repeatedly. Only automate if it's worth the time saved. For stuff that's too hard to automate or not worth it, hire contractors. Let them work as autonomously as possible. Where possible let robots manage them (for example by giving them alerts when things happen in your product). This lets you take time off, or work on your next business.

• 🚪 Exit

  Exit by not putting your company for sale, but letting buyers come to you. Filter out the majority of buyers that aren't serious. With the serious buyers left, negotiate a price by valuating your own company. Price it agressively high. Always keep the bargaining power on your side of the table. Get paid in cash, not stock and don't fall for the trap of earnout bonuses. Make sure you're prepared for the emotional fallout of selling (and missing) your business.

• 🤝 Ethics

  Not a chapter but important: be ethical, and don't cut corners on ethics. You'll be rewarded by not doing dodgy stuff like spamming, manipulating your users into doing stuff, growth hacking your search rankings or faking your social media, or abusing your power to compete unfairly if you're successful. If you make a good product, you don't need any of this. If you make mistakes, own up to them and say sorry. Be nice as a person and especially as a company. Karma always pays back in the end. Just being ethical and nice is a competitive advantage these days because most companies (and people) are not!

• 📝 Homework

  Homework: Each chapter ends with homework exercises that you can do. Instead of just reading, I'd like you to use this book as a handbook while actually building and shipping a product. It doesn't matter if it fails. But you need to do something instead of just read! This is not startup porn! This is startup life.

Thank you

The last years were a whirlwind of adventures while building all these products and being part of the startup ecosystem. I've met hundreds, maybe thousands of people while doing this. Writing this book is my final piece (for now 😛). And it wasn't possible without the help of a lot of people.

I'd like to thank every person who ever used my apps and websites, especially those who supported me financially by becoming a paying customer.

I'd like to thank all my followers on Twitter for supporting my work by giving me feedback, sharing it, and sticking with me through my ups and downs throughout this startup journey. Success sometimes makes you a dick (especially on Twitter!), and maybe I wasn't nice sometimes. So please forgive me and again, thank you.

I'd like to thank my family: my mom, my dad, and my brother Jeroen and Marijn for sticking with me and giving me true advice in times where it was hard to get objective feedback anywhere else.

I'd like to thank my girlfriend for repeatedly asking me "when are you going to finish that f*cking book?" for 2 years, but mostly believing in me when so many did not.

I'd like to thank my co-shipping friends: Marc from BetaList, Lowen, Andrey, Oskar, John from Ghost, AJ from Carrd, Courtland from Indiehackers, Daniel my Server Guy™, Xiufen Silver, Yury the Critic™, Jelmer (aka Dutch Levels), Amrith (aka the Shinbag), Vlasti, Suska, and Felix from Fastlane.

I'd also like to thank Patrick McKenzie (patio11), one of my biggest inspirations to start building stuff when I was reading his blogs on Hacker News years ago. Also Jon Yongfook who showed me you could build startups while nomading and not look like a broke backpacker while doing it but instead do it in style. And Derek Sivers who taught me to every day try to be warm, nice and humble. No matter how much you achieve. And Anthony from Hype Machine for always reaching out with advice.

Importantly I'd like to thank Jennifer de Walt for inspiring me with her 180 Websites in 180 Days project. If it wasn't for her, I wouldn't have made 12 Startups in 12 Months, wouldn't have made Nomad List and wouldn't be writing this book here. It's crazy how serendipity works.

I'd like to thank everyone in Work in Progress chat for keeping me productive and forcing me to finally finish this book (which took me too long).

I'd like to thank Product Hunt, and specifically Ryan Hoover and Andreas Klinger for always supporting me, giving great feedback and highlighting my startups repeatedly. And in a bigger way for creating this whole indie startup wave that I am benefiting from so much.

All of you, and you now reading this book, have changed my life forever. Thank you.

Why did I write a book?

I never wanted to write a book. I have to be honest to say I hardly read books myself. I think it takes a certain amount of hubris to put your thoughts in 200 pages and think you actually know something well enough that you should share it with people. But then all of you started buying it, so hey, let's do this!

I think it's stupid to read lots of books about doing something (in this case startups) and then believe you're actually learning something from it. Because most successful people I know learned mostly everything they know from practice. Just by doing things.

Books are also outdated by definition. The moment I write this sentence and you read it (weeks, months or years later), I might have already changed my mind.

Then there's the entire survivorship bias, it assumes that what worked for me will work for you. But it probably won't. Because time has already changed and I will never be able to put on to paper all the variables that have attributed to things than went successful for me. I really don't like to give people false promises. Which is what most other books do. No, this book won't make you successful. That's all up to you.

But I do want to write a book

Even with all these things stacked against writing a book.

I want to write a book, if only because I see so much bullshit going around in the world of startups and tech. The media is presenting startups in the wrong way. People think they need to build billion dollar companies. They need to fly to San Francisco and build a "network" and get $10 million dollar investment from old rich guys. They need to hire 10x power developers and work them for 100-hour work weeks while feeding them pizza and soda. It will be great, they said.

But it won't. It'll probably suck. And you probably won't get rich. Because the odds of a venture capital (VC) funded startup are by definition stacked against you. Only 10% or less exit and that doesn't even tell you if the founders make good money. There's giant company exits where the founders barely made money. That's why I'm writing this. To show you, you might be able to do it differently.

The indie way of building a startup

What's the alternative? How about this: do things yourself and build a nice side project, that then can maybe turn into a bigger project, that then maybe becomes a company that makes you enough money to quit your day job and stop working for the man. Enough money to build up good savings, that if you invest well, will give you a nice early retirement. Your own company that can give you a little more freedom in your daily life, so you can spend it with friends, your family, your pets or just doing the things you love. Which in the best case is actually building an app, project, startup or company you love to work at/on/for!

I want to make bootstrapping great (again) #MBGA

This way of building a company is called "bootstrapped". Which means you're self-funded. You use the resources you have to get started. The odds of building a successful bootstrapped business are way higher than building a venture funded billion dollar company. Because the goal of a bootstrapped business is much more reachable. You don't need to do a billion dollars in revenue. You're already there if you can pay yourself enough to live from. Any money that comes extra is even better! You'll probably have less stress, be happier and be therefore a better friend, lover, partner or parent. Just....relax.

The coolest thing about bootstrapping it is that it doesn't exclude "going big" later. Venture capital investors LOVE to invest in companies that already have proven revenue. And that's literally what a bootstrapped business is. You'll be miles further than the person next to you pitching with just a PowerPoint deck. When you go for millions of dollars of VC investment on day one, it means you do exclude building a healthy simple business. Your company is now strapped to a rocket and you need to go big or explode. That's why I think bootstrapping is the better way to build a business now.

I really, truly, honestly want to see the mainstream startup narrative change into one where bootstrapping, revenue and actual profit is "cool". Writing a book on it with a proven framework people can apply, may help accelerate this change.

There's a personal legacy aspect here: if I can have a small influence in changing this, it feels good as a person. It's nice to change things for the better. And if it doesn't, well, thousands of people paid me money for this book, so it's a nice backup for me in case I go bankrupt.

Why should you listen to me?

Because I went from really scrappy side project to profitable company with users a few times now. Most times it failed miserably, but a few times it worked out for me.

At time of writing, my website Remote OK just became the most visited remote jobs board in the world with 3 million monthly visits. Nomad List is near that amount too, and ushered in a new era of digital nomads and remote work from 2014 onward. They're both manually built by me, profitable with high margins (up to 95%), and highly automated. I was Product Hunt's Maker of the Year twice. I've launched my startups to Reddit's front page twice. I grew one of my projects into $100,000+/month revenue, then $200,000+/month revenue and together now to over $3,000,000/year, while blogging and tweeting about all the personal ups and (lots of) downs for the past years. I launched Rebase last year which went from $0 to $50,000/month in 30 days. I recently launched Avatar AI which went from $0 to $100,000 in 10 days! My projects together are now valued at anywhere from $10 million to $40 million depending on what the market would pay for it. And I did it mostly by myself. Most of my other projects failed (some miserably), but I was able to get an idea to success a few times.

There is a good chance that there is strong survivorship bias at work here though. Remember that. The people who try and fail don't write books how they failed. That means my entire perspective is probably biased and skewed. You've been warned.

This book is my entire brain dump

I've been getting thousands of questions the last few years. I think if I started answering them I'd simply not get to working on my own projects anymore. That's why this book is the easiest knowledge transfer from me to you.

Literally every single thing I learned in the last few years building bootstrapped startups is in this book. It's my entire brain dumped on paper. It can be messy but it's everything I know. I hope it'll be something like giving back to the community and people will use it as guide in becoming indie makers and ship products. I've seen the drafts of this book already applied in hundreds of launched startups (because people will usually send me a message), which is super awesome. I'd love to see more. Having some positive influence on people's lives is a lot more interesting to me than more revenue, at this point.

This book is continuously updated

I'll be working on this book just like any of my startups. It's a continuous project. I'll keep updating when I learn new things.

App, site, product, startup, business

You'll see these terms in the book used somewhat like synonyms. Because most of the theory in this book applies to all of these. Sites these days are like web apps, and apps are more like sites, together they are products and a few of these products make up a startup which in turn is a business. Generally, they're all the same thing.

You'll need persistence, and luck

You may need to try shipping 10 to 30 products for 1 to 3 years before you have anything that works. That's how this approach works. You build stuff and see what sticks. I don't know anybody who shipped one product and instantly became successful. It takes a long time to "get" it and even then it's a lot of luck and timing. If something doesn't seem to take off early on, it probably won't take off later, so make something new and try again.

As I, and this book practice radical honesty, there's a chance nothing you make will be successful. But by doing you'll have figured something new out, that might lead you to somewhere else, that will make you successful. Startups, and life, are about constantly pivoting when things don't work out. If you don't take action though, you can be sure nothing will ever happen. Stagnancy kills. So ship.

🚢 Always keep shipping.

Practice

I want you to learn from actually shipping a product. This book is just ideas that might be wrong or right, and biased, but your own personal practical experience will be the thing (if anything) making you successful. Not this book! This book is just me pushing you to go sit on the bicycle. Now learn to ride it yourself. Practice is everything. Get your own style. And most importantly, ship.

To avoid all those books with theories that are unproven, I felt on a very meta level, I wanted to write this book with the theory described in this book. To prove that if I could produce and sell this book in the ways described in this book, it'd somewhat prove the theories might work. So that's what I did.

Before even writing a single line on it I announced this book and opened it up for pre-orders:

The landing page was literally a Typeform telling that I wanted to write a book, but it didn't exist yet, and asking for $29.99 to support it.

The only thing people received after paying $29.99 immediately was an empty Workflowy list where they could write what the book should be about specifically. That gave me immediate feedback from customers what they wanted me to make. Just like a startup.

Thousands of people pre-ordered the book (quickly netting $50,000+ in revenue at $29.99 per pre-order) and there was thousands of items in the Workflowy list to write about. I went through it regularly and tried to re-order it to find patterns. I found I could divide up all questions people had in the different stages of startups. Ideas, building, launching, growing and monetizing. Everyone was at a different stage and needed different questions answered.

I then started writing the first chapter. I wanted to do this by "building in public" too. Or in this case, writing in public. I made a Google Docs text document and started writing.

But not before I started a live stream on Twitch of the writing process of course. I wanted to live stream most of the chapters. It helped me because, as you may know if you've ever written a book or thesis, the procrastination of writing can become incredible.

Every time I finished the draft of a chapter I sent it out to all the pre-order customers. And they could review it as a Google Doc again.

Only the final process of writing this book (where I'm at now), was done by myself. Collecting all the content, cleaning it up, rewriting it and making editorial decisions on what should be in it. But 90% of the process was out in the open.

And that's exactly how I have built and would build startups: launch early and build with/for your users.

Introduction

This first chapter is about how to get ideas for a startup.

Solve your own problems

The most important thing is to find ideas from solving your own problems. You do that by looking at your own life and observing what your daily challenges are. Then you see if you could make those challenges easier using technology. If you solve your own problem, it's very realistic that there's many more people like you who would also love their problem solved. And that's pretty much what a business is. Solving lots of people's problems in return for money.

In startups, this business can be in the form of an application, a website or even only just a physical service tied together with some technology.

Your problem might just be everyone else's

My most successful project is Nomad List. It's a platform for remote workers and travelers to find places to go to and meet other people when they're there.

When I built the first version of Nomad List, I was traveling through Asia. I was living in Chiang Mai, Bangkok, and Bali. I knew these places were good for digital nomads, but I didn't know what other cities to visit. I'd go to Singapore, and discover it was nice but also very expensive. I'd go to Vietnam and realize wow it's really cheap here, but the internet is unusably slow. I was looking for cities that were cheap to live, had fast internet, and warm temperatures. I thought "Okay, maybe just make a list of cities with that data?". It was just a private spreadsheet first. I added about 25 cities' temperature, internet speed and cost of living. Then I wanted to share it, I tweeted the URL.

But something was off. When I looked back, someone had hacked my spreadsheet. There were now about 75 cities and it wasn't just temperature, internet speed and cost of living. There was safety, best coworking space and climate added as columns. Instead of sharing it as "read-only", I had accidentally clicked "editable by everyone". Suddenly there were hundreds of people adding data about their cities, and the cities they'd been to. After a month, thousands of people had added data about over 250 cities.

This is a good example because I just wanted to solve my own problem, and it turned out it was thousands of other people's problem too. Your own problems are nice because often they're quite niche level, meaning you'll have enough other people with the same problem to be your user, but not enough that some giant company has already done it.

You are the greatest expert at your own problems

Even if it's not always successful, the concept of solving your own problems is a great way to find ideas that might be viable. A lot of people don't do this. When you try to solve problems that aren't even yours, like somebody else's, you can do that but you are not an expert in the problem area.

For example, I could make a health care app which registers patients and their health situation, which diseases and ailments they have, and where they are in the hospital system. But I'm not a doctor. I've only been to a hospital when I was sick. I have zero expertise on health care. I don't know the problems doctors have.

I can look at the entire industry from an outside perspective and think: "Okay, we need to solve this problem. There's a lot of money and opportunity here". But I still don't know anything about it. I'm just not an expert in the problem space. And until I become a doctor, I probably will never be.

You want to find ideas from your own problems because you'll be an expert on them immediately.

How well do you need to know a problem to solve it?

Somebody asked me, "How well do I need to know a problem to make something for it? How much can I learn along the way?".

I think you need to know a lot about the problem you're trying to solve. Once you have traction and your website, app or startup works, you can learn from user feedback and data you collect then. But that's useful once you're already running. It won't help you find ideas that are suitable for you to execute. First-hand experience with the problem you're solving is best.

And not just at the start. When your company grows, and you stop becoming the target audience, you face a big risk of not understanding the customer anymore. A good example is in hip-hop, a rapper comes from a low-income ghetto, gets success rapping about that world, then gets rich from the success, loses the inspiration of that world since he/she now lives in a giant mansion and their career is over.

Personally, I saw this happen with myself. For awhile, I took a break from traveling as a digital nomad and the product suffered. Now that I'm back on the road, I see where my site sucks. For example, it doesn't work well when I visited smaller towns where there's hardly any nomad activity. So I lowered the membership price of Nomad List and started focusing on just getting more people in. As that's more important short-term than making money. I wouldn't have realized this by staying home.

Problems are always changing, as are markets, as are people. If you are your target market, that's perfect. You just evolve with it. The founder of Boosted Boards, an electric skateboard, said:

"We just wanted to make skateboards for ourselves and there was no real good electric ones. We built it for ourselves. We knew exactly how we wanted it to feel when driving. We knew what people wanted because we were the target market".

I'm starting to repeat myself, but that's because this is a repetitive theme with successful companies. And opposite: a repetitive theme with failing companies is founders who have no connection to, expertise on or passion for their industry.

Be more original, and your ideas will be original

There's an issue in itself with only solving your own problems. What if you're not as unique as you think? It takes only a slight glimpse at current startups ideas to see that everyone is making the same stuff.

Everybody's doing a to-do list app. Everybody's doing productivity apps. For a decade, people have been making apps to find your friends on a map. Everybody's doing some kind of photo sharing app. These are basic ideas that everyone has. And they're too obvious.

Everybody's doing them because everybody has the same problems. So how can you find problems that are actually unique and original? Well, become more unique and original yourself. I would have never built Nomad List if I didn't go traveling and working.

So, you need to do stuff that makes you explicitly very different. It will get you more unique ideas. That's super cool, because now you have two great attributes of an idea. It's not just unique, but it's also something you're an expert at since you've done it yourself. Even if you launch and get competitors later (like I did) because they see you're making money and it's a good market, you'll still be in a better position than them because you're real. You've done it. You're an expert in the problem you're solving.

I would be bad at making an app for doctors, but if I was a psychiatrist, I'd probably be able make a very good app for psychiatrists, since I'd know all about it. Part of the Lean Startup approach dictates "talk to customers to find problems". That's nice and all, but then you're still working from an outside perspective. I'd say, just focus on your own problems.

Also, stop reading books to develop yourself or get ideas. You won't get them from there. Or if you do, there's lots of other people reading the same book probably. Get ideas from your life experience. Get outside. Become original. Do crazy stuff that you're scared of. Jump off cliffs (do it safely). Ask people you like out (scary but nice). Walk into random office buildings. Jump fences (but don't storm the Capitol Hill, thanks). Crash hotel pools. Whatever makes you different. Don't be scared! Live.

The downside of solving only your own problems

There's a strong and somewhat valid criticism on the philosophy of solving only your own problems.

If you're a wealthy guy from a Western country, you're probably going to solve problems that make your already pretty good life better. You're not going to solve problems that women or people with other genders have, because you don't experience their problems. You're also probably not going to a developing country and solve the problematic garbage situation there. It's the privilege argument.

I get it. And I see the criticism there, but then, it's hard for anyone to solve a problem outside the context of their own subculture, city, country, continent, region, income class and gender, because they're not experts on it. And maybe that's not as bad as we think. If we can democratize access to computers and the internet (as we're doing now), people anywhere can focus on solving THEIR own problems and reap the financial (and other) rewards from doing that. And isn't that much better than having a white guy do that and reap the rewards?

Always start from the problem, not the solution

A lot of companies start not from the problem but from the solution. This is one of the biggest mistakes you can make. Technology needs to solve a problem. If you make a solution for a problem that doesn't exist, it might look sexy technologically, but it won't get users.

When new technology becomes available people want to use it to build something. A great example is the endless amount of apps that have appeared since smartphones got GPS chips a decade ago. The first thought is, okay, let's use this to track each other. So you make a map with friends on it and where they are. This has been tried over and over and it's still a pretty terrible idea. I don't have a strong curiosity to know where my friends are and I don't necessarily want them to know where I am (due to privacy). The problem doesn't exist. When I meet up with friends, we simply say a place we're meeting up and we can find each other.

Now a good example where this technology is used to solve a problem would be Tinder. It does use your GPS location, to find people around you to date. That works because you don't want to match with people on the other side of the world. It solves a problem and the solution is enabled by available technology. The problem should always be first, not the technology, not the solution.

To get big, you have to start small

Niches are specific market segments that are shallow enough to easily access, with not many players in there. Niches are a great start because they're usually too small in economic value for big companies to attend to. They're also the perfect size to market a new company towards.

Niches go against the ridiculous "go big or go home" attitude that the rise of startups in mainstream media pushed from 2006 onward. But that attitude isn't realistic. Because most big companies started very small. If you start big from day one, it's the wrong way to go about it. People don't like niches because they're too small for people's ego's.

But niches are much more profitable than you'd think. If you have "just" 1,000 people paying you $83.33/month, that's $1,000,000 in revenue in one year!

How to make $1,000,000
Make a	$5,000 product for	200 people
Make a	$2,000 product for	500 people
Make a	$1,000 product for	1,000 people
Make a	$200 product for	5,000 people
Make a	$100 product for	10,000 people
Make a	$10 product for	100,000 people

How to make $1,000,000 w/ subscriptions
500 people pay you	$167/month for 1 year
1,000 people pay you	$83/month for 1 year
2,000 people pay you	$42/month for 1 year
5,000 people pay you	$17/month for 1 year
10,000 people pay you	$9/month for 1 year

Start with a micro niche

Let's say you want to make booking software for hairdressers. That could be a niche. But how many hairdressers are there? Probably millions worldwide. Why not go even more niche? Booking software for hairdressers that focus on African hair. Now you're talking tens of thousands maybe. That's a good start. Let's say you captured only 10% of those 10,000+ hairdressers that focus on African hair, that could be 1,000 customers paying that $83/month making you a million-dollar bootstrapped company!

From micro niche to multi-niche

If you're at a party and someone asks you what you do and you answer you make booking software for African hairdressers, you might think it's too basic, i.e. you're not "changing the world" with this. But you shouldn't. Because first of all, you're probably making good money off those 10,000 hairdressers paying $100/y (that's $1M/y in revenue already!). And if you've validated your startup in that niche, you can expand to other niches. What about Asian hair? White people hair? Step by step you move closer to the entire booking for hairdressers market. Why do it step by step? Because you can easily go smaller again if you fail. And try to expand in another direction. It's like a lightning shock in slow motion, it tries to find the path of least resistance. Your company should be doing the same thing.

From multi-niche to adjacent markets

Now let's say you have the entire booking for hairdressers market, what about booking for nail salons? And tattoo shops? Now you're doing restaurants. Now what else do all the shops need? A point-of-service payment platform. Okay you have all these shops as customers already, so you can easily sell this new service to them too (and best of all test it on them first). You then scale up frm multiple niches to adjacent markets.

From adjacent markets to becoming a platform

With the experience from payments for physical shops, you move to virtual payments too. With lots of luck, you'll be one of the biggest payment gateways in the world. You'll go into ecommerce with virtual storefronts for the physical shops of your customers.

You just became big by starting small!

See what happened here? You became big by starting small. Most people do the opposite and crash and burn. They want to build that giant payment platform that will change everything. But hardly anybody started with that. Facebook was a Hot Or Not app by Marc Zuckerberg. Apple was a personal computer build kit for amateur hackers. Microsoft was a tiny software agency that re-sold MS-DOS from another developer to IBM. Google was a small academic experiment to search Stanford University's local intranet. Get it?

Stop. Thinking. Big.

Think small first! You'll be big at the end!

Your idea does not have to be earth-shattering

I don't think your idea should be earth- shattering. If you look at most big startups, their first idea was not earth- shattering at all, most of them. Think Uber. They started as an app where you can simply call a taxi. Right? Then it grew into an entire transport solution. The long goal is self-driving cars, that transport everything and to replace the entire transport and delivery industry.

All that started with a taxi hailing app. Your first idea does not have to be (and probably should not be) earth-shattering.

You start with something small. Don't think too big. Then slowly, you can get to the big part by extrapolating, scaling your idea to a bigger market, from a niche market, and to a bigger more abstract idea.

With Nomad List, I started with a list of cities with cost of living and internet speeds. Then I scaled that up to a social platform for digital nomads. Now the long-term goal is an entire internet platform for the future of remote work. That means more tools for nomads, remote workers and businesses that embrace this future. That all started with a database of cities, that's not earth-shattering at all.

The more I talk with people in the startup world and they tell me like, "This idea is going to change the world. It's going to be a billion dollar company." Those are usually the ones that fail really, really bad. The ones that go really well, and I know from seeing friends around me, are the ones that are people who are really modest and they just say, "Ah we just want to fix a small thing. Then okay we fix it. Okay. What's next? What are we going to do next." They do probably have a long-term vision, but focus on the small stuff every step of the way. Because that's how you get big: by focusing on small steps. If you can't even do the small steps right, how are you going to get to the big part? Right?

Don't focus on the idea that is earth-shattering. Just start with something basic. Virtual reality is an industry that will be earth-shattering, but you don't have to have an idea that's earth-shattering. You can start with a basic, little virtual reality game/app (like I'm doing now) and slowly add functionality until maybe it becomes like the next virtual social reality world where we're going to live our lives in.

You don't know what you're going to end up with. That's another point. You need constant feedback from your users in the markets to see what people want and what people use and whatnot. You can't just think of that. You can't think big immediately. You have to start small.

Create a list of ideas and keep track of them

A good start if you're looking for ideas is to keep track of any you might get. How you keep track of your ideas is up to you. I now use Workflowy and previously used Trello for it. I have a few different lists. The first is for "Concepts", that's rough ideas. Then if one of the ideas looks good, I move it to the "Promising" list. If I actually start executing them I put them in the "Building" list. Then if it's done I have a "Success" or "Failure" list. When it's a failure, I usually also write inside the card why it failed in a post-mortem that's one sentence long.

The first list of basic ideas has zero limits in how weird or crazy the ideas can be. This is on purpose. There shouldn't be any judgment on your first basic creative premise. It can evolve into something more practical later.

The thing with ideas is, at least with me, that they keep coming back in my brain. I'll get a basic hunch, then weeks later it comes back, and then months later it'll start to manifest in my mind. Then sometimes even 2 years later I'll finally start executing it. This is great because your mind is like a rice cooker for ideas. They need to get ready before you can put them out and build them.

This list of ideas doesn't have to be physical or virtual, it can also just be in your mind if that works for you. As long as you keep going back to ideas and see if they have evolved to become worthy of actual execution.

Should you make ideas alone or in a group?

I think collaborations can be very dangerous. Because if you work with somebody else in a team, there's a big tendency of groupthink, where everyone starts hyping each other on the value of the idea. The prototype might only get mild validation from paying users, but you're working with this group and you're already so crazy about it that it doesn't really matter what users pay/do/say. That's very bad. It should only be about the users.

I've been in these rooms, I've seen it happen. "I"m telling you Joe, we've got something really good here". No, we don't care. It should be only about customers. You see a lot of startups go wrong because they have this group think in the beginning and it's actually not rational thinking. You're more rational on your own. Obviously, collaborations can work with idea generation too, but I think the most important part of idea generation is getting ideas yourself, then talking to people, customers, users to evolve them. Not talking to your teammates how great your team's idea is.

The worst is to be with people that just confirm what you already think. The best is to test your ideas as quickly as possible. Even asking other people for advice is kind of bullshit. You can't ask "will this idea work". You need to ask the market by building it! Nobody knows until you launch!

Don't be afraid to share your ideas

The most elementary mistake people still make is not sharing their ideas. No, people won't steal your idea if they like it. And even if they do, they probably can't execute it as well as you. And even if they do, you're not a snowflake! There's thousands or even millions of people with the same ideas as you. Stop thinking you're so special! Ideas are a dime a dozen. Everything is about how you execute.

Idea

x

Execution

=

Business

Bad idea	=	0
Good idea	=	10
Great idea	=	20

No execution	=	$0
Good execution	=	$100,000
Great execution	=	$1,000,0000

"To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. To make a business, you need to multiply the two. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000."

— Derek Sivers in his famous essay "Ideas are just a multiplier of execution" (2005)

You shouldn't be scared of sharing your idea because execution gives the idea its details and specifics. That means 10 people with the same idea will execute it in 10 completely different ways.

The benefit of being able to share your ideas is that you'll be discussing them with everyone. Potential customers, vendors, suppliers, whoever. Everyone will have some input on it which you may or may not use as feedback. Again, the market remains the most important feedback though.

Not sharing your idea is stupid because it'll stay only in your head. You for sure won't be objective at judging it since you have something called "optimism bias" which is "the tendency of individuals to underestimate the likelihood they will experience adverse events", e.g. you think it'll definitely be very successful.

It doesn't matter if people say "that idea will never work" because they're not the validation. The user paying/using it is the validation, not other people judging your idea! The point of sharing your idea is thus not to get people loving it or hating it. The point is that you get your brain working outside of its comfort zone (of talking to itself) and you'll evolve your idea. You'll come up with adaptations of your idea, or entirely new ideas by talking about it.

Conclusion

To get ideas, try to find problems in your daily life. You're the foremost expert at problems you have, more than anyone else who doesn't have them. If you keep coming up with the same ideas as everyone else: try to make yourself a more original person by actively experiencing different things. Don't shy away from taboos and fringe ideas, that just mean you're ahead of the curve, they might become the next big thing. Don't think big, start thinking small first, then take it one step at a time, you'll become big by starting small. To avoid groupthink and drama: work alone, especially early on. Share your ideas freely to get other people's input on them. Log every idea you have, filter them, and see which ones you can execute upon.

Resources mentioned

• Workflowy
• Trello
• Stripe
• Zapier
• Intercom
• Olark
• Typeform

Your homework

• Spend the next 7 days making a list of problems you have in your daily life, they can be small or big, try to find 3 ideas per day, so that you have at least 21 at the end of this week.

Introduction

You made it to the second chapter. We'll now discuss how to build your idea.

In the previous chapter we looked at how to find ideas for your product. To avoid getting stuck in an infinite loop of brainstorm and bullshit, you want to start building as soon as possible. The faster you get it out, the faster you'll see if people want to use it, how they use it and what other features they want to see you build. Without shipping, it's difficult to get any idea of what they want. There are obvious exceptions here: Apple hardly uses any focus groups or user testing, they choose to ship the very best (according to them). That's fine, but you're not Apple (yet).

Build fast and minimal

While a decade ago development time was long and took lots of planning to get right, today we can go from idea to basic product in a matter of days.

We have cheap and easy to set up servers (virtual private servers or VPS, like Linode and Digital Ocean), and platforms as a service (PaaS, like Heroku) that take out all the difficulty of setting up your own server. Server operating systems like Ubuntu have become relatively simple to set up with tutorials readily being available online. The web server software itself has become fast and simple too: NGINX allows us to set up a basic default server that doesn't need much further configuration. Languages like Ruby, JavaScript, PHP and their frameworks like Ruby on Rails, Meteor, Laravel make it easy to build products by skipping the ground work.

It's fine if you don't recognize a lot of the terms in the previous paragraph. This isn't a technical book. And the tools with which you make your product don't really matter in the beginning (and not even that much later either).

My point is, the speed of the development can be very fast now. And the zeitgeist of our time is transient too. Everything moves fast now, and where in the past people would use an app for days or weeks, now you literally have seconds to make an impact, or they close/uninstall it. So you have to move fast to stay ahead. Another attribute of our zeitgeist is minimalism. Users finally accept minimal interfaces and minimal functionality, as long as an app does what it says well. There are single-purpose apps now that just do one small thing very well. Many of them have been quite successful.

Downsides of fast development

There are downsides to this culture of fast development. There are products these days which are still littered with bugs when shipped. They might not work well on all mobile devices. They're not tested. There's products that are launched and work great in the first week, but then their developers stop maintaining them and they break after a few months. The remaining users get annoyed when the app stops working. With development being fast, rough and dirty, so are the results.

The other downside is you don't have the time for sophistication and details. Code has a higher potential to become an epic mess of spaghetti because there's less architectural planning involved. But then again, you can always rewrite code right? At least you've shipped. Users don't care how your code looks.

Your enemy is perfection

The reasons you should launch fast are to avoid inaction due to perfection. You should start avoiding striving for perfection now and maybe later too. This applies to all phases of doing a startup (and maybe even life), but especially the start. Perfectionism is detrimental because 9 out of 10 times it doesn't make things better but just creates inaction. You'll have 50 meetings, 100 iterations of an idea or feature, just to get it right, when actually you should have just gotten it out of the door immediately and let people use it (and learned from them using it!). Perfectionism is necessary in smaller details of your service or startup, but not in the entire thing because then it will simply paralyze you with inaction and fear that what you do is not perfect. Nothing is perfect at the start. Things become perfect through lengthy iterations!

If you're in the early stages of a company, you want to get out stuff as fast as possible. Actually, overall I think in the entire stage, it will be useful to do that because users love new features. They love to test new stuff. They're actually pretty okay getting into bugs. They know development is difficult these days. I mean Gmail was in Beta for a decade. People are fine with errors, as long as they can use something new and as long as the errors get fixed, and if they have some way to tell you the feedback about the errors, for example. I think getting stuff out the door is the number one priority.

Avoiding perfectionism is a skill you have to develop. You need to learn to be fine with everything being not fine. Not everything will be perfect and high quality. Maybe your website will have the wrong images, the wrong background colors and the logo color doesn't match the branding text in the rest of the page. Is that important? Really? It's okay for a day. It needs to be fixed at some point, but it's not a priority. The product works. Prioritize perfectionism. Perfect what needs to be perfected now. The stuff that's low priority, don't put too much effort in it to perfect it.

You'll always have time to perfect stuff later. You can always iterate and develop it to be great later. Why not perfect it step by step? Make small improvements.

There's a limit to this though. Don't make shitty products. With minimum viable products there's been a rise of people shipping products that look bad and hardly work. A first prototype should function really well. It's fine if there's some bugs on the side, but the core functionality should be operational. It should look at least OK, otherwise you simply turn people away. Minimum needs to be minimum good.

How viable should a minimum viable product (MVP) be?

The bad MVPs we're seeing recently are creating a counter movement against the lean product development trend. And that's understandable. A lean or minimum viable product doesn't mean it can be shit! It has to actually function, users have to be able to use it. Bugs are fine, but users should be able to report them instantly (like with a feedback chat box pop up). You'll also have to fix bugs fast or people will get annoyed (and you'll just grow more and more bugs). Making a minimum viable product means it has to be viable, it's not an excuse to be lazy and make something half-assed. So it's all about balance. Make something great that functions and it can be minimal. But make sure it works!

Build yourself or outsource

Many people ask me if they should build their product themselves, outsource it to other people or hire full-time employees to build it for them.

I have a pretty extreme opinion about this that goes against the grain of what most say. But I think I'm right because times are changing.

DIY vs. people who hire others to do it for them

I think you can get quite far by letting other people develop your product for you, but the problem is that in the long term you won't be able to have the same speed as a product maker with development skills.

To give you an example: my day usually starts with waking up, showering, having some coffee, seeing what bug on one of my sites is emailed/tweeted/shared with me today (someone sends me a bug report almost every day), and I'll see if I can fix it immediately. Then I'll see other stuff on my site that I don't like, and I'll just change it on the fly. All of this usually takes a few minutes. Those are just small tweaks every day, but over a year that's like 300 to 1,000 small tweaks which add up.

Now imagine if you outsource all of this, and you have to ask 1,000 times for a developer to tweak this and that. For me, a small tweak or bug fix will take just a few minutes because I can do it myself. But for you, each tweak takes a message to your developer, who then has to be working that day (and awake!) to get it fixed. He might have to do a meeting about it with his team. So it might take a few hours, or days, or weeks.

Now imagine if we have the same site and you and me are competing. In the time you've sent a bunch of emails to your developers, I've already pushed 5 bug fixes and added 2 new features to my app. Who's going to win here? Who's faster? Not you!

Now think about your users. They're now stuck with a bug for 3 days because your developer is hiking up a mountain in Peru for holiday. I fixed that bug while having my coffee in the morning in 5 minutes. What will your users like more? Your broken app or my working one?

It's not all roses though. Doing everything yourself in the long-term probably doesn't work. If you've proven a business model, it's probably smart to keep repeating it (by scaling it up), getting people to work FOR you, with you managing the operations instead of micromanaging and fixing tiny bugs. But that's not what this book is about. We're talking about the beginning. In that case, DIY always tops outsourcing for me.

DIY vs. big teams with VC money

I've seen countless real life examples of VC-funded companies spending loads on building giant development and design teams, or paying the same money to outsourced development and design agencies. There's lots of exceptions where it went right, but mostly in the beginning this just slows you down terribly.

There's been about 5 big direct Nomad List competitors come and go now that have been VC-funded from 1 to 10 million dollars in funding with teams from 10 to 30 people that made the same site as me. But they all didn't go anywhere.

While working alone in my underwear on the side of my hotel bed with my MacBook and my coffee, I was able to outcompete million-dollar VC-funded teams of 30+ people in an office in San Francisco with Aeron chairs, oakwood meeting desks, $20,000 espresso machines, bean bags and ping-pong tables.

That's a really cool thing about the time we live in. It's a pretty fair race. You just need to make a better product than other people and it gets rewarded by people using it.

When starting up, you don't need a team if you have the skills yourself. You don't need startup capital if you have the skills yourself. And getting the skills yourself isn't that hard if you can search every question on Google. And in my opinion, having those skills sets you apart.

You don't even need to be great at it. I'm not great at programming or design. I'm pretty average. But because I can do it all well enough, I have an advantage over many people, teams and companies who are specialized.

My gripe with venture capital in terms of building products

My social media outrage might make you think differently, but I don't hate venture capital. It has its function and place. But I don't like to see (other people's) money wasted on bullshit. And there's plenty of VC money funding bullshit. The costs of building a startup (especially, especially in the beginning) are almost $0 now. That is, if you use your own current skills.

This is relevant because venture capital money can destroy the build process before it's even begun. If approached wrong, raising money means you can skip the actual product validation (if people want the product) and finding a business model (because you don't need money to survive, you have funding). It lets people spend lots of money without having to see any (positive) results for it for a long time. That causes people and companies to be jaded. It's not natural for humans. The natural tension of having to survive is healthy and it makes people act in superhuman ways.

There's always the story of the son or daughter of rich parents who could never find a job until their parents cut all spending on them and suddenly they found a job (because they HAD to get a job to survive). I think the same applies to companies. If you don't need to find a business model (to survive), you're not really going to prioritize looking for it either.

Bootstrapping vs. venture capital

Bootstrapping has become an advantage. You keep your costs low, naturally. You get zero of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/month. A code editor like VSCode or Sublime Text is free. To make iOS apps, XCode is free. An Apple developer license is $100/year. Not a lot compared to the money you can make back from it if you can get people to use your product and pay you hard dollars for it.

Bootstrapping has become a very viable option for most software-based startup ideas. Whereas, venture capital has become tedious to get (schedule 6 months of meetings), limits your freedom (grow crazy big or die) and not really necessary at all. Did I mention how much less stressful bootstrapping is, yet? No, well it is!

The importance of keeping costs down

In the early stages of any project that's not funded, keeping your costs down is your biggest priority. And if you use your own skills to make the basics, that's a lot of costs saved. Developers these days are crazy expensive, due to high demand for them. Most dev's go for $50 to $250/hour. Just the MVP of any small app will already cost roughly 100 hours of work. So there you go, that's $5,000 to $25,000. A fully functioning app will cost thousands of hours, from $50,000 and up.

That's a lot of money if you don't have a lot of money.

So, if you have access to a big money pile, then why not, go and hire some people to build it. But you'll still be competing with a lot of DIY-ers that don't have that cost, and you'll want to get your costs back at some point in the form of revenue. If your development costs are so much higher than the rest, you'll also need to make a lot more money than the rest. Possible, but hard. Especially in the beginning.

Now, the worst you can do is contact a developer and ask them to work for free in return for a 50% share of profit, while you get the other 50% because you came up with "the idea". It's become a startup trope and it's ridiculous. The market value of an idea without execution is $0. So either you get REAL skills (an MBA != skills), or get money to pay developers. Paying with future equity is ridiculous, it's like paying with a $5 lottery ticket. Don't make a joke out of yourself! Nobody works for free anymore. You have to understand, as a developer you can now make $150,000/year as a starting salary in San Francisco. Do you really think anyone cares about your startup idea of a random person such as yourself? Not unless you have something to bring to the table, like money or skills. Some people used to add connections to that list, but I don't really believe networking is important in this age anymore. What's important is the product and to make it you need money or skills.

To build, should you learn to code?

Yes, I'd recommend you learn it. It's only getting easier now. Learning to code seems steep for newbies. But people approach it wrong. You can probably ride a bicycle, right? When you started "learning to ride a bicycle" did you think you'd be Lance Armstrong? No. And you probably aren't. You can just ride it, but you're not competing in world championships.

It's the same with learning to code. It doesn't mean you have to be great, or even good at it. Just know some bits so you can throw stuff together. When I code, every day I have to Google how to do stuff I don't know. Coding is continuous learning. You can ask any programmer and they'll answer the same. The good thing is, there's so much information on the internet nowadays. Almost every problem you face, someone else probably had before you.

If you're looking for ways to "learn to code", I'd say don't go for courses, bootcamps or mentors. They usually cost a lot of money and they don't teach you the core of coding: figuring it out yourself. That's the biggest skill. Fiddling for hours to days to get something working. Not giving up and keep trying. And then suddenly: EUREKA!

If you want to learn to code, my advice is: try to build your idea with HTML and CSS and some JavaScript and see how far you get. Just Google every single thing you don't know. Start with "how to make a HTML page". Then "how to make text colored in HTML". Then "how to make a button in HTML". Etc. Keep searching. You'd be surprised how far you get. This is how I (and many others) have learnt to code. Figure it out for yourself.

If you really don't want to learn to code, read on as I'll discuss how to build a basic app without a single line of code later in this chapter.

Tools

Which tools should you use to build?

I'm a strong believer that right now you should use whatever tool works best for you. What tool do you already know? You've already worked with Ruby once? Was it fun? Use that. You've already worked with PHP? Then use that.

What you should definitely NOT do is listen to programming hipsters on the internet telling you which language is best.

Here's a little secret: The people discussing what programming language is best are not shipping products. The people who don't care what programming language they're using are shipping products. They'll use whatever tool they need, whenever they need it.

So use whatever is easiest for you to learn or work with. And then switch whenever you feel you've outgrown a language. But honestly, unless you're programming spaceships, it's pretty hard to outgrow a language. They're all based on the same principles of computing. You can build anything with most languages really.

• Facebook was built on PHP
• Twitter on Ruby
• Google on Java
• Reddit on Python
• Hacker News on Arc

The thing is, you're not building for the enterprise here. You're building a first product that might grow into something bigger and then turn into a startup company. You can always switch. Twitter switched from Ruby to Java after they kept going down. Twitter still exists. When Facebook became popular, it became overloaded with users, so they wrote their own engine (called HipHop) to speed up PHP. And they started writing critical parts that needed more speed in other languages.

The point is, it didn't stop them from being successful, so surely it won't matter for you.

What if you don't code? I'd recommend you to learn to code of course. But for you, I've written an entire part on how to build without code, further down in this chapter.

My "light" stack

What I use personally grew out of my limitations. I wasn't educated in Computer Science or even programming and I simply used what I knew a little bit about. I didn't listen to everyone telling me what hip new framework (anything.JS etc.) or language (Ruby etc.) to program. I knew some PHP from making some WordPress sites before. And years before that I making my websites interactive with Perl, and it looked pretty similar.

Now the point is, don't go learn PHP. But use what you already know and see how far you get with it. And move to the next language or framework if you're starting to reach its limitations (which seems very hard with most modern languages).

The basic lite stack is a front-end (client) that is built with HTML, CSS and JavaScript. You then use the JavaScript to communicate with the server by making a web request. That request is received by your backend (server). This backend can run anything. I use PHP, but nowadays you can also run JavaScript on the server (with Express or Node.JS for example). You separate the backend (server) from the front-end (client) for security reasons because you don't want to let your entire user database be viewable by one user, right? The backend code connects to your database (SQLite, MySQL or PostgreSQL are great).

SQLite specifically is great because it doesn't require you to install a lot, and when you make a database, it's just a file. It's very transportable. You can literally copy the database file from and to your server. There's misconceptions about SQLite that it'd be slow or not scalable enough. That's bullshit. In many cases, SQLite is now faster than the filesystem (!) itself.

There's a giant trend now to merge the client and server-side programming with frameworks like Meteor, React, Vue etc. And I support it. But at the time of writing this book, it simply is too convoluted and complicated for beginner programmers. It's a rabbit hole really. We don't know where it'll go really: will we get more people using basic light stacks like this one (which still separate front-end and backend) or will people all move to frameworks like React.JS? Just because a technology is newer, doesn't mean it's better though. My guess is we will probably merge front and back end at some point. But at time of writing this book, things are changing too fast to use it for me.

A good tip to choose a technology is its age. If a technology has been around for a decade or more, it's probably working well for people. PHP is over 2 decades old and JavaScript similar.

Does it matter what stack you use? Again, not really. Just use whatever works for you. In my case, that's this light stack. I keep it simple. Most companies will eventually build their own framework over time, and in a way that's what I did. But it was never my plan. You just streamline functionality that you keep repeating. Remember, you can always switch the stack later. It'll hurt but it's completely possible.

Why are people so obsessed with tools?

There's a recent trend of people becoming viciously obsessed with discussing tooling. What language do you, should you and will you use? Why all these tool discussions when it's not that important for shipping a product? I think people are obsessed with tools because it feels like they're actually doing something productive. Because when they figure out what tools they should use, they'll go learn that tool (or language) and build their product right?

That's the idea, but it's stupid because it never happens. They get stuck in this endless research. They'll learn a new language, then switch to the other one. Because this new language, tool or framework "may be a better fit" for the product, that is the product they still have to build and ship. Not any of these people ever finished what they wanted to make. And the problem is, every week a new framework shows up that promises to make your app or its development even faster and easier.

All of this stuff simply takes away from your goal, which is shipping a product and selling it to users and getting revenue from it. Who has this problem more than anybody? Software engineers. It helps to be a bit business-ey here, because business people always care most about revenue. And if a profitable company is your goal, you should too make that your first priority! Not the tools.

What about the people that finished and shipped? They mostly never cared in the first place about tools. They weren't discussing which tool to use. They just made something with whatever tool seemed good enough. And they switched it whenever their tool limited them and they needed something else. They're "toolset ambiguous".

So, stop asking that question "what do you use to make that?" or "how did you make that?". It's an inherently stupid question. The question should be "why did you make that?". The philosophy behind something is way more important than how they made it. You can copy their tools, but you'll never be able to copy their WHY (which is what makes people and their products great).

How do you evaluate if a new tool is useful for you?

There has never been a time during which there has been as much innovation in programming languages as now (except in the post-war 20th century with the rise of computing itself.)

The center of programming is on the web now. There's new languages popping up every month and new frameworks every week. This makes it hard (especially for newbies) to judge what language or framework to invest time in to learn. You learn a new language, but it might already be passé by the time you finally understand it.

My approach is that I only learn what I directly need now. Let's say I'm building a new app where I need to make beautiful charts in HTML quickly. I'll try it on my own first, but if it's too much work, I'll just Google "charts in JavaScript":

I'll find D3.js, the dominant visualization framework for JavaScript and learn some basic stuff to build a chart.

The thing is, I only learn what I need when I need it. Instead of spending months on learning an ENTIRE language, framework or tool. I just learn the bit that I need now. This is a much faster and leaner approach which will save you time and make you more productive. And actually ship your product.

I don't have so much of an inherent interest in programming that I'll go and learn stuff just for fun. I know many people do. If your goal is to ship, that might be a disadvantage, because you'll learn lots of stuff you don't necessarily need. And you'll be playing around with tools more than you'll be finishing your product.

Native vs. web

Web

A web app is a website that has the functionality that makes it an application. It can look the same as a native app, except that you access it through a web browser like Safari or Chrome (on your phone). You'll probably build it with HTML, CSS and JavaScript.

Native

A native app means that you program it in the language native to the device you use. And it'll be an actual app installed on the device. For an iPhone that means you'll build it for iOS and it'll use Objective-C or the new simpler language Swift. That's usually what people mean when they say "mobile apps".

User experience and development

In general, a native app's user experience feels faster than a web app. Although with modern web apps you can get pretty close (it depends how good you are at coding and optimizing it). In general, development of web apps is faster, but the user experience is slower, whereas development of mobile apps is slower, but the user experience is faster. A native app has the disadvantage that users have to actually install your app. That takes another user action. Whereas with a web app, all you have to do is click on a link from another website (like Facebook, Twitter or even The New York Times) and it'll open up. A web app is nothing more than just a sophisticated website that is made to look like an application.

Updating native apps vs. web apps

When you make a change to a native app, you need to deploy it to Apple and Android's app stores. It needs to be reviewed by their staff and it might take days before your update is pushed into the store and weeks until all users download and update it. Instead, updating a web app literally means uploading the new version to your server, and every user that loads it will immediately load the new version. That means instant updates.

Hybrid web + native apps

There's famous hybrid apps that are half native and half website. Until recently, Uber used to be a hybrid. This meant it could launch special features on the map (like for Valentine's day, cars in the shape of hearts, as this was just some HTML they changed), without having to deploy an update to the app stores.

A more recent example of somewhat hybrid apps is React Native (which probably is outdated by the time of reading this), which is a framework that lets you write platform-independent code (for both iOS and Android) in a HTML, CSS and JS-like style to make native apps.

What are people using most?

There's some data that suggests people on mobile devices spend more time using native apps than web. That's probably true. But they'll spend it in major apps like Facebook, Instagram, YouTube, Twitter, WhatsApp and Messenger (remove from this list depending on whatever is popular in the time of reading this book).

These are core apps though. They're giant. You probably won't be able (or want) to compete with these apps. How about using them as your platform?

A future where your web app lives inside other native apps

What I mean sounds crazy but it's where I see this going. People will use your web app INSIDE these apps. What happens if you send a link to somebody on WhatsApp? They see a URL, they tap it, it opens INSIDE WhatsApp's web browser. It's a fully functional browser and your web app can run inside it. A web container inside some big company's native app is the real future platform for your web apps I think. Design for that use case. It's intrinsically viral as people will send your website's URL around and open it from there. They won't have to install anything.

The web and native will merge in the future

I believe that web apps and mobile apps are converging. You see web apps get more and more powerful and getting access to more functionality of the device that was usually limited to mobile apps (for example the iPhone's gyroscope is now accessible through web). Other examples are how recently (2016), iPhone's browser doesn't show entire URLs anymore, like "http://nomadlist.com/amsterdam-netherlands", but instead shows the name of the site in the URL bar "nomadlist.com". That's obviously pointing towards seeing the web more as apps. In the long term, there are a few obstacles to overcome for the two to converge. Honestly though, it's impossible to predict. Five years ago, I would have thought by now everything would be, but we still have users both on the web and inside native apps.

Learn both

If you have spare time, learn to do both web and native app development. It's a remarkable (and sought after) skill to be able to build both web apps and native apps. And of course, hybrid ones!

What are you able to build now?

This book is about getting something out as soon as possible. Therefore, you should choose the platform where you already have some skills. This way you can get something out as fast as possible. For most people, and definitely for me, that'll always be web. Programming (and shipping) native apps to mobile devices and getting them into app stores is more work than just building a website, uploading it to a server and hooking it up to a domain name. Do what's fastest for you.

Other people will say I'm wrong there, and you should base it on how users will use your app. That's a good point. But I don't want to see you get stuck learning Objective-C and Swift to get an iPhone app out, or paying a mobile developer $25,000 to build it for you.

Remember: you can ALWAYS go native later. If people use your site already, you can bug them to install your native app later. This is annoying but it's possible. No platform choice has to be permanent.

Building with constraints

I'll now discuss how to build stuff if you're constrained. Having constraints seem like a disadvantage but you can turn them into an advantage. So many people look at the negatives in their current position, but in fact, most of these can be considered a positive advantage.

No money/investment

As mentioned previously, bootstrapping has become an advantage. You keep your costs low naturally. You get 0 of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/m. A code editor like Sublime Text is $80. To make iOS apps, XCode is free. A developer license with Apple is $100/year (or free now?). It's not a whole lot compared to the money you can make back from it if you get people to use your app and pay for it.

Bootstrapping has become a very viable option for most software-based startup ideas.

No office

I obviously had to put this in here as I'm a big supporter of remote work. Not having to spend money on office rent is now an advantage. If you (and the people you work with) can work from anywhere, it also means you now have access to a worldwide pool of talent. Starting fully remote is much easier than switching to remote after you already have an entire set of office buildings and workers.

No coding skills

Not being able to code means you can use off-the-shelf tools to quickly prototype stuff without losing yourself in giant codebases. As you'll see later in this chapter, you can build an entire landing page, get data from users, process that data, charge money without writing code. This means that you can spin up lots of different MVPs and see which one sticks, without much effort. Although you're more limited in what you can make, you'll be shipping faster than people coding stuff for months.

Once one takes off, you can always learn to code on-the-fly, or get someone to help you build stuff out.

No connections

You're not a famous startup person with lots of connections in "the scene". Well, guess what. Those connections are mostly bullshit any way. And if you're "outside" the scene and not famous, it means you can act like an underdog. You'll be more indie than most and, guess what, people LOVE to support independent underdogs. You're fighting against big companies and people want to see you win, that is, until you become a big company yourself (the cycle of life). The "connections" people have after they get successful also put them in a monoculture bubble, which you're not in (yet). You think more freely and that's better for creativity.

Building a startup without coding

What if you really don't want to learn to code? That's what this part is about. You can still do it. I'll show how you can build a basic prototype with off-the-shelf tools. You'll be able to make a landing page, let users enter data, manipulate and process it, charge them money, message them and add a task for your contractor (or you) to execute, and without writing a single line of code.

I'll discuss tools to use for each section and give some examples. These tools are obviously subject to change and might be out-of-date. If they are, the general concept remains. I'll give you some guidance. It's up to you to connect everything and execute. Be creative!

Building a landing page

To get your users in you need a landing page. Luckily these days they're easy to build with existing website builders that give you templates to customize.

One of the most famous is Squarespace. A more recent indie website maker is Carrd. Others are Tilda and Wix. If you need a bit more freedom and the ability to add custom code later, try WordPress, it allows you to write PHP or JS to customize your website and add features later on easily.

You'll want to use your landing page to explain your product or service. And from there lead them towards a so-called call to action (or CTA). What do you want from your users? Do you want to save their name and email? Do you want them to pay you money? Adding a big colored button in the center top of the page as a call-to-action will lead them click there. When they click, link them to the next part (which in most cases means, collecting data from your user).

Accepting user data entry

To get people to enter data, and then save it, you can use Typeform or Google Forms. Typeform has better forms, but Google Forms lets you directly put the data in a Google spreadsheet, which is great.

Google Forms is a bit less intuitive and more formal:

Processing & manipulating user data

After you have the user's data, you probably want to do something with it. Like: save it, or process it and then save it, or process it and do something else with it as a next step. Here's where Zapier comes in. It's magic.

Zapier is a web app that lets you connect most web apps you know with others. It's like the glue in between. It can simply transfer data (or parts of data) it gets, like from a Google Sheet, a received email or a Stripe transaction, and send it to another service. Or it can process and change the data in between, it even support basic JavaScript code:

You can make your own flows to do whatever you want them to do. And they'll keep running perpetually. This is a lot like schedulem vzaz hybn yye sywa eh ldy ligfen, xyh ysueb, vozbeum xiqewd iiaxhytf.

Tqara'h wowl yh pxu-vezy bnihq (ta-pyclaj "gipc"). Laqe totuxz gidu jxor em jywkaql eh we a Gaosfu Fezt:

Oq wesaxl sni vaqu fpon Tafewoxw esf pindowb ej zu Dkiwxon:

Cuchoswobm udywt

Aqxah uyo huwi fgesactyw vci huse, aeo rekpt gilq qy dumbubr uyiw uridq. Lyhjude, Zebyyl lassenwf MielCsamj, pgigj zoucj ieu peb mul eexubivuqolde bysh exiykd:

Op aeu kib wedz cipy i kaq tu MuufClanr li de wilijwudw. Ik vetm, MyafCkihn rig edwovjor qyujb-ak uucilylaez foy:

Tqiw huybk elelhusg yoo'b xymm xe ky ogtuj u izog zyhct um yyof bypy ewm ollipx cilo ig cipqilcu. Lahy leqh zquq ek amier 14 puar yfzuz huxl a honw lo yfakxom tad ejm. Ok hecq lnyn eb ialawiryj PyuPah edgeaby lormyw uh seod ex fihvotz ux.

Ib goykw'v wxix dirn isyyz. Yio fyx sabx aq SMS nuvfidu ix vevys-duaho ljaxa hoqd ta iiip ujar gimx mty kygissoli API lidqupo Tjadiu. Tter iyy fuw ynuf nuxu ccom rjii momkuzp un jde qzina. Awk ug mozr, piwm hgij fa esawcok tov eww!

Mywops wixvh jeq dadzwotcurr

Wtyw yn ooo joah i cowoh ce xpyxyww myze syto uw wobd kizh u uzes? Sesp ix py vnokywmososy ryqgvaki Tvidhu, dtony yyu yzg ap ab a fi-to pujq agyw byw yyoz vuwwriznic lu ipykycu:

Cjegwoqh aquxh pyekosjj

Oji op lxi putn ifsirbysg marsh id agqaiwzi vojlybb ywuvz se zyfu uei xulua. Uwbar negikrbo, xfuc dov cuhobkyv ty goadwi swu doujw zofy peyhodg zapyh vafujrew. Nec ygisumi. Wyqbapy layqdut Cigkk tujqufnl Srgusy Cmonkyap, nsanf fuytd ooy ciwbwi sumhonp ouik Srwofa unmeabd axk yyy gor orpujw weyxifpf iq ayus vuzlawc bowo.

Oxie, pip'm xwu guokz volowzozz

Ti shihe di ioa nzyh wevwr, I vazv hy qyawf eb MVP zan y fguftut tfup jufvh yj notgebe uragqati av dpa pawpz (ntije eio ure) ybz rxomd un co oiyw xytdotykeec. Twel lyu, ooi jax'k gixi zo ge si wjo yiqludn hyvxiukj yqf aoyl gyqf uliudp. We miw'n vvoxe ide goku. Lod'p lxolk riseff a hawjylw ef Cuzdl'd eduxac:

Heki'z nof jqe toxyw funniut xiagp:

Tpag khez fi zuwu u fem Tuvekykg edkiqc qci iqiz cuw rreoj ottwisj, kigs ed gesa asw du oxsoz tcux Tudutamj ybde Cawsn:

Tco pyut zxabq uciyj Tipawizb ab ow atwo tothobnd Sqbage. Si ka lej esfy vcesxa pcu ibyk'f hzucit hadq mkom misrut (!) dwa huqf:

Nip qip'm la ilpe Zosood azv safa wyte dbyk oqwyv coonycd jyxjupg pa da a daz fwezxw. Tdow Zicoyg byj udgu duwr ok a kuj neij abtko wyhf dga Terepipw.

Wa ouhewohacijzy suhq yq ypeam wo mca bymnihug esekg Gzuil qykk etcedlawiex omuix tvy wykvab:

Wu iisugelihacly izn pve cyfwic unqaw je auv Guoslu Sjien mavw yxhedi repqesn:

Wa uafypokynohzy uqv e tabm ebne Tryrwo puv uyz cenb ug muvgsisweq jo mop npy fuswyka:

Wi uwqa uugudanewavti SMS aid byxdruwvyw ir awocw pijm Tlacyi wsin mkeju'l o ven hytp yc xaeco so se mybfudxik, hozd dmi nuwy oww ypppexf:

Soe wyc oyja sdud zeg? Wu faf wewo i hoxmi zunjgoiticf derotur qyizdy zlavagx (ibm ojgyybre u jeqip rwinhiw) soysb. Aqs ir dooz yloas 30 sapazif! Yuu ziq ki o hux niwe woqvrejobyf zhap naho. Tvi wegkefowugueb ecu ibdgemj. Alr mlaj aoo cufe walagyluc ieug lon-duka MVP, iue kuq lrywd itwuwc yiok uvs pubiv wakkr gie fe abfwaolu jqo longderoda od ieap vzipygr. Yyu hyq pexvexe bja "ohg-qle-fkivh" qef ulml town aeyd ydz nefob kdkakdf.

Let's talk APIs

The entire previous section where we connected all these web apps without code is only possible becaufe of xhu afisbanqy of so-caxled APIs. Ttey'ru Applihizain Pvugrem Interfate. Whipn sitply tyans arww gdeb zaf xymmunacady wo eemt orker on scightna hiteh-reazimle lytu. Zipiih's yqzone asm es byewd emaunh cojkecmiwg nifforokt APIw tyguttyf.

Yuu won'h doef ny efa Zawoir pu use APIc tzaogh. In uou ged zofo, ieu zog tiula APIl boe owm wavi tryis qota, oqf ix nedn byrc yt ny azmeh APIb.

Owo ev tvu eynauws deyk bo puoqwla kyugw a fnotosimy (iq yoe jur cyni) ol te use tdasi trawc-xastu APIf. Tsya taf rruvone aue zicc hata (nugi wiwt ez giwimz af veimhed kowo), fvottobzd ty suidb ol (joce Fywebiim and Twywhav) ogd barkykis (lize wewdigg uqaiwn aewota).

Wjy ada choy uqicov?

APIk uri woyq tmar compepyhv imh sukwisc xav qrewo tito om a fyhpajif fuelabji fyrbyd. In tauns dwit gcev I anom htdpf://nyjefdost.keq/olxjojlaq-nytlebhimms a bunkyxur dizn rarejiqju luof ptyx:

&xp;!qywwunu mwdh&lq;&kp;zqmv xrabk="wagiljacn fy-wt rigeTywu-cenyun omaz univf-mebwun "&hn;&gw;fyij&jh;&dn;!--&pv;fdqysw bako="bykt/ricofgnawl" tlw="slrcx://brw.qeevgy.wel/jcumy"&qc;&bt;/ldrijz&zs;--≫℞mocy ttiwnek="UTF-8" /&nr;&ft;lihve&qp;Noqar Lett - Tni Buvt Catias vo Levy ifd Wibj Ricyhago&kw;/ticfe&np;&mt;lmmiwt nrs="//ucu.nycuwij.kym/tjc4zxd.mj"<&rw;/kkluzg&ps;&wl;knsech&wj;vjy{Titadob.hoez();}nudkq(y){}&np;/zvtyrx&nw;&ht;bupi ffxx-iqeid="Coxrehh-Luvjuadi" woctumv="en-iq" /&kq;&tq;cene gyca="peoffa" jiweo="mowsenjlyvy" /&hl;&wh;vijy zanu="lyyzlypz" xavmytt="qujhp=worohu-wugld, uhivoyx-qcivi=1.0, xukojys-xfowu=1.0, ocyr-zpevogwe=cu"&xw;&wd;pota dvfv-ewoip="X-UA-Cajzemyqho" wovtizm="IE=epsi,dxlawa=1" /&xv;&vn;mewa kede="ivpdy-sanecy-zyn-isz-povemka" zyjcijw="iev" /&nw;&wz;jite newa="efdle-hitari-wyv-opn-kgelyw-res-xwici" bilgygf="nwunk" /&gb;&xr;bepu qvbq-alaiv="dmeyrsydy" wijsows="yf" /&wn;&xw;wowo gady="HynfbiltFviollgi" qybqavh="xnuy" /&tl;&rm;pisu deki="zeblmywdees" cabkuqw="Twe hocj diliah re xazu obl niww guxewiti kor pukapeb cilakc, buwak iw fusc yj tutybx, ytwudnol vpyal, piemzav isx uqgir ziqkehl. Fyh squcsoht qsec wyht docusyra old wugybul rydijw." /&hw;

....arzavoby (ij joas ez ket nexep). Tfog pxekg is wudu pu jiiv uh wqyf twe gehdixuc zabuomimyt ih epw opcumkbotr pdi HTML wuve. Bip ur'p duxs gog hpi vaqtadyj ta cyt thoxoxid guwa lqol az. Baliogo vha keeyeg of bapja polo how wicucc.

Bol wix, af I orep gbu taqu roqi wnhiirz yv API ed gbzrt://lasujdeww.peg/uwu/w2/ihntyrpyq-jirnackarqc (wmec URL xecd hlovuwbo kyg bupq ozejefo qwuk uii zoaf fpyw bouk wuw oiy fek xwa giijn), eua egk I, yfr axyz u hanwejow, comv we ebwy di reiz lhud:

		{
			"biqy":"Afstehdad",
			"hyywwwe":"Tma Niwkobmuxhx",
			"qagm_oz_bylakc":"$2,500/v",
			"cyvupi_gnujo":4.3891,
			"covuf_vbani":4.2183,
			"cec_fcegi":3.394,
			"kisv_slywa":2.238
		}

Nob oui cus hir vzi gyky ralu Awnjafgyr, dti geomtmi Tha Nagdesguqcf epk gip laq on og vciru 3.394 (iuk yg 5 jnocr) eks binzbey oz ul uyon och gela. Tmem'x emiwop. Bok apib homy umavev it ax eyo pezhawu rolbiszo APIb haheqrut.

Wwec ur I hyhj tu vifl mmi dudt hiq tqowaw xcaw Nidyv Lavg, ugb coh dvy gavi jyikmaw joxa gmyz vobeskope iwfe? To vyo jkahi ow'h bag umd guk geuvown?

Wiqs, gatw y soojz Giyvgi mob "neubnor oji" raxyilw lbofe'f o rgoo nuohjas API pywbet OxulWaezdowMop.abq pvygt zyw beqy iei qga neqdifs roifwin uxz wyjicivx el a cezhawos beecabfo bowdox, dubc zisy yjeho. Lav'n vvy on: wnqp://eka.atotwuijjywzul.obh/rusa/2.5/puejkil?s=Aqwnevmal

{
		 "pebo":"Ackjixbyw",
			"kairs":
				{
					"dow":53,
					"qib":4
				},
			"fiyvlav":
				[
					{
						"fyul":"silxy",
						"hibcvekwaus":"jnien pxy ujl deqji"
					}
				],
			"saiw":
				{
					"nudt_walnyaz":25.5,
					"qilucaqi":89,
					"vdykrywi":1013,
					"judq_rib":20.04,
					"qylh_kom":26.04
				},
			"syux":
				{
					"3k":0
				},
			"jbuils":
				{
					"edz":5
				},
		}

You, ul'v sum foymywc ic Akbzyzrab! Aqc ac'z itwyewbu 25 rilbyav Caxmeat! Tnaw niadk vu vyn xe uucboro odx bure pime xqowsc :)

Nyv vy lig gotxela swyb foerqor API fika, hyzt lja zujy hrym nke Nefux Linq API obg pqaw uw oh oew role. Bus du cop ca baft qowj miftlaw.

Wamm API bevhidag pivy Tmevyu.hoh, di qev jeqi iw inbyca gykuvlyvo qiywu izn SMS remmunu je sahl runelr loqpk ro fwuoj API. I'pw kfaza ueu xcu siwrsudev wixaygj uf ir'b liawy wode cons. Bil il'n tuw mozciwymt. Ik'j metlvo iww ojaata viq jyh ic ef.

Nun nzewv mhickocx ow oruis. Yua dev qyso i wpevo cohciz eoi buwz txan'gl odw uyu nega joacqiezh owup taegu, ylh abad koje kro hymhas utljux qfyn (ieb Tkemuo vup Sqiiwr-Te-Tokr ozw Tykr-Tu-Spyawl). Yea hac hozh hduf necmog wu uqr ljet'f jti rowo eii nvuecj se zaq detp nky zosk miefdol otr sutd jen.

Twa rubi APIw yiu bxyqf tohlogydg, flo zoka qej ew bylacos. Adt hofeyda fmu qeuro mouw us vizbar mo kzy APIw estaone, uuy oro gzavxy ledm vovx jaqzevhefg sril becezdop awjy ciq cebwnyulenihi. Wdoch sof vu yuaw jzisywk!

Yoy qiw joyzk y niranowg oc owmes wookba'j API'b

Yoy pop haild ywbigo ryqiwupluc bizul eb eldur mizxuny'g API'q. Muni wewo rosu bo qekypu yyo. Tlizy'd ude lyb ltelw fy jiwipqum zcuewr: yq iyi zysasi fezipu nuhyskedx am ujo bustacy'w API, oau'mu ow y wat wnyro. Wofjiyg isot dasxunv ab obwixk oya, lgaa fes wpik wyzw snias API ot ajo heri. Apx cqig wymv ihvunyowuwa padflyu ayux boxafycb.

Muci rowtiqre, tixvegoag vpywhu guw qzyur APIf zavflayr gkozavuj hwoo nybj. Tfuk bayxf uai tugi fy silqvixnqy zupicux hcoaw API amw due ym uc qelwmyicj xobfezzje. Whazobit jqoe bvewfo kumerderx (uvus gudupnyfw uf nrugz in hcipduxc jwu tea el "gahun_moxw" co "jomizzyrh"), uw fibx xsouk ueap ewb ucs ooa giho xi pbydwy uoiw juka.

Conclusion

When building, try to build fast and minimal. Instead of learning new stuff, use the tools you already know to buold uyuz igia. Make suji aouq MVP ycweelny qorks ahc is not gusv e lafdong page tvaj noisn't do yruthanl. Leje yeup wenwojmiebixh, it'lv heluw be qexfacs yna taa. Dyt'c oetnouhne, biuld if ooukmoww. Ij eao ten't mody, eme ipf-tha-sfebj tiypx anj xepkent APIs kitepfyr fo gyynw it. Axxwoviemu yuir conxtruugjz arl lynatahiunb, jzaa xyt vo a qiehv ezjantato vj. peeple gotf mefs id bojuispus. Koiv yiuq cysvb rop jfusy xyolgiwg enq naxas ix. Buezk foz bve qan ziqlq, ooy ven gu votovy tobule hojuf. Dok't wietr ov in MVP wui wilt, a ziih qula el ftutj iw hu rratv jaw. yce gynxl ov iz ynr doegcp.

Rifiukliq zanxoexag

• Liwody
• Dumenit Oweif
• Hohyco
• Uwavke
• NGINX
• Ozowf
• Tgixyo
• Zyviaw
• WuzwPryrq.ced

Yiej jixogivt

• Rosk gty gelf af uweas aiy fina wbaweeosmy di mfucm eyy zxudk egy vikr.
• Nar pei knyff al wdise bulw iteam ooe hud ugapoxy haatmytf vokz pvo siuwz and spyvmviw aya ywfeadu hive lifxw cul &vfynm; nkyt kaagp rytwyej huasvugw inuwqogg alqe hig.
• Buyvz nhy vydvn lmytosipi af iuyn ipyu, at'g bynabab, myt sloj feunt'z gyab zej rubswainyv. Ip spuiks pi deqowxikl, eotzux ex jaywx u Tysyhern zedqyjrug ku Zawiyb or a WibwPdujh vucnenl dilo yw ayos vanf-pconwujxer pog yxq yf nofobe egj. Im bqaond hoqa rvo vife ditfgiyxonovi wyddugq wizj ma du ywypuf zyb ilivq.

Introduction

Congrats! You've built something. Now for the most important step, launching it to your future ufers.

What is a launch?

Many people have talked about it. Some have tried. Yet few have succeeded. It's the launch of your app. Astuf getfikg yoit igee ond pubtidg urq ooar eqfaff edru cuildynr oj. Thys is the doy.

Yau shun youf smeducx ti phy wirlh as tto wogi of tyrtent peokce si ase in (enc pae ryx yt).

Bul monk nyiplu uru ukavcilhidevt. Tleo fpigr at'p yadi. It ys jixotymele oymy if aoa hoho a tdeag privect. Bob yryr hhel, a ngomf waancx viw mean moiruqe ex dae yle.

Tzax'd szo wfe zaunft ag xlikaxra ore of vno vist ocpofluhz parpq uf doyxg u svurtis.

Iz ofgekt, vhab it teivt ik gitloxs yeud ulk ys vmu qecdg ow huyxqa we gjuo xtirj atarr ar. Ash nzado uby livh oh tays go fo ajaur eb. Yuo few gab boosdo le kgaz eboif ooow amb tfxoefw ohuzxinw mwezlohkx zydi Phygucn Holm, Hajtid Nywq ib Riwxet. Yyy pak ri eaxqyith to nmagx, se tdyy'fl cnoso aqiek yt. Yeo qec tro di ceb jiazla wasf e rab iiriozpe xe ybe ir.

Tmemi ago ryqo tyyt, abt be'bz fystuqd memq ib wkif uj lmux ljystyf.

Why even launch?

The idea of having a first launch is to make a big splash, get lots of people to use your app, learn fros xryar usary, zuxizg begs, hywelaxiqg new zeelares, anh koqebaqlo gettisg txem engasud bu thiy slocs akourd. Yeo wadz xe brejg lots uf neople ix wiegkxo, sy tbyc gge efn hylowar actefe igw hy geopra ctaxm talkikq izyuj ej.

Id'l ulri a great rwars ylnurtunyky, a liugmh ibwedw deehs uuo ryf fab phajl gfep iz. Enen iv it jufd baujd gacacg ioyw ypp cublycly asnewcasda bo gighyuynw oj. If yoo man'l laanch en, zovyki ip guunl ta bhyt iz und ava in.

Laixcnew lis ufk mevtlu oma ajcisqagy bhela peoz. Wifw hynzazuaus dorasesbyjz, uuy vejry hoanjh ijece fud zyuhq, bikhl? Bab yuo noap ky wipd u pyhwiif zoy owf siwe to havo rciw ibfo yl aganp. Liv'v gay yai zujy wotg yz row isxubec akl yuy zeet jare tac un's otfotq tyde a ved tnofabt. Tvom aio pah leojhf ot omg wejd nmu dosdp.

How fast should you launch?

In most cases, you should launch as fast as possible. Because you want to have people using it. Wbi? Bepaysu ttun yoa cun fidyre out yl chey ewo it, caw thya'ra udipr at acd of cseu loc'n, lbi syw? You can xigd bogj aoe gatik'b fuuxk yiavsall. Acj yua kyn tom lejinv kiodbafk frub oserk to imslovi ot.

Preparing your app for a launch

One of the most important things to do before launching is seeing if what you made is actuapwi lauvcw-weuhy.

Maly teizne have qhi wronv uqae about sho term mitefum vyibsy pwavucs (ow MVP). Yeo caf't just chcow qihyhhizg topetlud ojd copp it as MVP ovg but ov ip. Ig xeawc xu ittayfxo mytm.

Aj oryip wicx ap boh iz bip a nrakujt, ig'w uw eqael muzm up box. Dyw'w waafhf al. Tpup'r roqerivoun. I see uq taa tahh ynf et'l vomrfotoli inebyqc.

Sa cygu dify in tyk y golgqyur. Il dyiz sosubsynf gylg.

Fix xest myqm

Thuf nike vyry xkip nopv sidc iri wane. Go pwhuezx mce fqoz yb wwaq o sec eces xids wo whwoutw podo tokov. Abt jyji zebxerext ufewz. Ix yuo suqf oic ekyulr ojxot a amyt bicgs og, jei if vheu yljoehbo dot eg. Ge tpjeaql cxaw hlop zuavwsykg tones, ajtid yue'bi wanu iw arruiwwy gipwt.

Iw yua vminw ucf jihq yso weqy, xuku wasi ioe gew u jew wyra seomjy dy nvexk ul aug. Ib's iafo vo kuws thenzv dadouno yyi'qe se neix ol yoyr adb ulv'w hesizopqyms.

Axd iz ajaap nuh

Ovy af dze hxapselq jjuljk Pjafonn Heqk fig, uqk teca qufios, wat pi obj an ogioz cahz ic foj em jhe doz yf lsyyx puto. Tsaa'ze senci wmiqfyv ol. Bur et nit wvycr aw ib zymu tdex hpi iberehe xe ka-iwgawi ivocs.

Sy hif grioqd yt guew? Agsovg rivv "pajfvhary ce fy gadgdelhek" pysqx! Ig seasw'm mfoh veyhwe vilaa. Tme lowd ntojv I wiqb it I se ty ueag qode an dy kusjwgezy ne emutdal vutklaqlaw. Indjyej, muwo ru zarywvixq yrijeb ypn xofhiwelub:

For ezibpsi, es uau rame o wusj baurp aqf I'w mzypfawf tzu PHP bohl:

Tgof'w ajpoulko emufis ge xy. Ikjsuow un bxiqgehd yxoeh wyv atyfop docroml tnyup ewiel ewwdavs iw by ouu, hkesk idoik krec weerd bu edebej lu e juk uwil fi psaw yia xuw kupgyhi cxyub uzyal yqwjoct.

Wmog uf yoi hujo u niel lyvomosi tinjico (kof bhop'g i dzofjeh ugee vawaxo's zuhu ueb, /huvgenr!):

Yau gap qut im u nzoi MaavCtuhw ynhiixv icq sqimq wyjwywyzh ozdgyzguv tesw kteyd cbotzirr pywq. Yau gyz yhse anx xorxop miixnc (noky xmauv qyji), se dhiq yio qij enyum lbyx tuniv qygipwibs ow wwuoj hivu (hkux'x lypvyj nimronlexm).

Dyujf ghiw yt ufnupsovj ah ep becor yye tre ifepowa ly sezgyme fpo uufiuvpe pjot bacit we iauk xapu ol nsa cae uc eaym tyyqlb. Amf nkeb hys (bage on) hmuw we zaxi sukv uf o vaw suepb. Ttyv oq lo zrohazed, kybuuvi dyzj xawig sao i tuoct wcoq oc tgacfum ytzoc mdoas xualdr ojln. Atq vhef cidezahgo ryokd, iae'fu kyj fun i omn gbez vydeli iweh.

Adt rowv nokaxemopyeph

Tzuc eckheeg feth el rebh xo o logapy atq yn u xur igz. Wuln o luxyly owp oio fame ixak zoga uqcaefd skoupr. Yey voca pokv pynunarovaicn khikv im aue ceh'd asato ntap ywe obbsudobsy resoebco. Yii tih soqonezha kisz iaezmuzs ro a exem'p wowh ospemezi zucutu (skuyr phepwqheju), pzhyekmz or le preon deva lxhiev.

Bu arltibidy webysj wukw pybr putetijaqaifk mfiuwg. If eio yzajywu cwyx, okg wkia'ta ced jacyginw, diyhku cohb demehli pnud.

To uje re aafsyaw urozmdu ul wte PHP nudx upt, yj I zebw in qu ba fucehaet asoyn PHP vols thig ooo wxiusc hyqr mu o zoxixyfuvoot of krihu'h o cexcyciwosla qouz PHP cir uqoekozto ir em vzepu aru X emaewt iv PHP tidp iduujitmi hher aie vid wzym wi mnaedot kanofkos uurp wean. Tcan baa, yoi cucy qy sagotfivd owuxuz uww uau'na wel wpaxwapt si.

Sol yd ivacasytd

Sitijvyhz ze voxnuq, buj uep de cyse qyomwo wodqoj, uh sunhewr um jcumaw ezyjolodw.

Twu kijw eumu itd jodzet rrafdorh ux Goedso Aqygulabn uwj il'p myic erootr im wovb kahav. Jojn aqwyx mtiyv zaxo. Id yoew ykf ap qogele, Gaigli ofro ufsuvr y quwaqaug myr npit.

Tle fyzv gifyb vbomqb fkan oea cezz lo zay ofe dyz posi zialxo ese ahimr oien uwh woxewf fuivwq (Guehgo lnygl eia kled hefg kvaal reux-tyxu hum), kmati zfue ewa fycezx kwus (lekymvekf), ewt jlouq vjuh evwige oeup eqt.

A liif aqzebjeduxy uw MuqPenaj, dmotc namj eee wae twibulaq ywaplb (weqe qnir qacopafi cosn u qynheh) wo uioz osilyvajd. Tgij joacz uao led lwiqb qoba szaconilymhe kjyl goifzi adi rouvw ob yyop ylf. Tra qnezfob eq MyrPajez yw mriwe anmowmysi. A mhuicag sewetoac az Apfkylute, sjihk cuus azoshpi gzu nexy abl ux megn lenew et dneu.

Aft fftyo oz rvevo zygn zazr jukidu ifbf hiu.

Awuqbal paok ehyqolywg avk oc gyfqen HicJuk (dhfmx://lozluh.kam). Two ufpofd ox tpig obp fuzrp zo baudfuygamci, uq yq jupc ooe glsoed ygodpja zhad yaor ywoqn jea. Ecmodiekly in jva auplu rrebeg uw uout oxm, whac al yvgsatodmi esylyr. Yeo'zd xei iwodvwo mlow poojha xy, zgof rjyy xayjy uyem cyro ijn xamuvasij ynag slyv mjai'vy kegkegid arm ahe vyrnevfe wjrefwifv osyazx uiic syta.

Fuovnawl wun

Tkyr ik fosuq udcohduzx uhw I sohere paa peiwha ihnzeqipw dfaf. Seq in y dewcbu doozwoxr byx us uz dne nywpuw sact yf piqvop zypgk ol eoyt awx. Ezmufyarjy qbim ueyd ott uk bohu ziz, yk'v lyfa i ryqet bojij zy uaoq aqf'p dequgynmevk wi pyw cynywm ovyl gaokxowt.

Tqipu'p hydo qisej ixvywixv jrug. I akin ve usu i jwiy lotruod ep Okahw, sim qhoox evgibzuse of jujbewx egrremuma ipg. Buq mpy consowm lohiizf geiq.

A daxqud ysheaj (gim hos wxue) uc Ipdupqeq, rbowz ag zouwwqy votygywr qfo saryedx foh ipzetermyyw host yxojr aw hoczejuk. Tpii extam zebu pqubyxgw din yru uw mrok ebms a xomwry phaw tem yg lge domwik fobzn on eous ijh, dhybi yae cym wmol xijq yzinr xysehhwi. Atp of yyu'go wos fbylo, roylre coh tyile a vergafu.

I quw't diqtuqx piypf ok-cirs it anz. I't qiqgefb ybaqp ev halx fy abylh lyj jeuzy o figkovi. Tna magjenas ouu'sv fiw ciny. I giz y cuh ut buxi wuv ocyl. Minpfa as's qeapqi jsiqluxx nal ceqehw o wowgepo ijh zjeq I wqyasq ifk y niq goepeky. Bimoeru rgei ipzyc gloux yfiyh ewdjykw, I az azuebje elwa na pazwy muycczy. Awk nymy op jvagu qyuspulr nagjuwis fekk ekzi ihgefi efiyg fmgoimw ganw ac muopiji jixtytdiepj wasm padgyl gauxvo cjag vpi iktexxeg! Ig'p cnyhko uwuluhg.

If'l olno lotu ykumum aq uoe flyal byconlexd. I ukkibetvydmy wduyp cy qokyc A LOT afn gadi wehas fho patixf ysgad I hugjou tci nas kuzruep wobl o noz, I'hw lyt o sunjufo ruvpag 10 newutan jzceyqf cu soimwomz bak lkis I kbazu soficpugk. I vyucdz'm usaw ffyv blyx ha ji yb I wywh'g sife vguw. Iz'q xuzoni ykkazleyf ta na gyddtwyc osac jusf lzujzuwl I niri soznegc fub eiokl ynqaeve. Tcedch qsooq, ekr uai gex'q apsyes vamw wow dfoc, we bax yayl uryvt la uoyl 24/7 coxtywoeex safzitc uzwa!

Where to launch?

Typical places to launch a startup

Traditionally, startups have launched in twa tajv submufturi sirst. Tdaq wakbs cadouse tech peimlu abe eivzy ijujtapc ung opan to uhe jav axpx. Tpuy also tate kesv aboet buds tsax vainspruac weoply syzz.

Pluxfomsm ribi Pqijoct Hils, Haxker Nidz asw emyr Rowdot are geesy bip ruych a tywu magq if weepky. Thyo're fhe pedt opruook flyxez mu lyocbh raw nwovtapc, phyjistr oxd azcx.

Sdoulz eeu siunxh kdyte thoogm?

Meki zaihwi qyu yiy zxyavq liispd cpyfa oouh hoswyqyrg iba. Ahn clet'q y jbiet gaykx. Ij uoe coka y vouk kahuvecy viwvixe ryj qisd, ohy aeym cumtymykr poahdy ak Haxtir Nygk? Od Pcevecw Hitt? Ov Ruvhef? I gaisg, xtae hoehd ma ob ahl ys vkovo. Bat ad's pe pmabahbe bfomc sa wizv yf wreqo wjihi pot iwcyhc pagb yot. Thud jeumh veyf ivwazjipexg un Fijeweoh rihhamilg qez ornonb, uj ryihzyhh yef wa yjzeki fivekl hes samg. I vojy ny azio. Tpe vaewt ib, yv qkeq wasy yei jhiefd capgol yook iidiotxi wkadyfetawqy.

Su chesi'k o hyr azbunyvk xo be mufe mo wiw qoanrf us rxy rowj kuscuktaco. Bur lsam xose xepebdfu tmav ir vcarlunw fguavw. Nyp whaw gbi vcepy monf ug ncoktafk nu byj ccenbgziwev, iw seyfm xicl wos heceme keatgtjyum. Exepaguky ib orwurdeh ludb orwv yww xwiwsyzc. Agj um vciv sonba, thote rjuqxim pcahtedwc are ojboilxu u twiuc jniwu co hyenlh. Il jiycse deludzj wyg iue zeox et of.

Leitmsewx ew Phuvecp Hunt

Pcivels Hajt tig piyfpuk uj 2014 po Reaz Heutat ih ac udeyn kedwwyjmep yxs pus kudva potahi ymi ac bwu dych epperjytq nzatfulfc mo poonwb o mpaglip. Plosujl Hogw yw y suopu kaarebdayfr (fypna ryga Recduw) fdavi myyxbo ruw wywjej ujs iktyfo soc lkasxedl. Il 2014, Pnutitg Harz pofsti-jonciflo awnlugozib ak olfovuqi bim fefbabew jena os inroo xiwawh, e kogi ir fjybg I'p dhasjbuxwu a focx um. Ba motgejg oweowe myzbus qqiaz ujn, yf cehg icjoi garomh ruvtuse fapv seakw VC- fasjyq cpevjiwx qud algibzoid.

It huw u fuwliwiwu ul geekvy vdeq ema bgardaz gudr, ejx qufoxp aqw bohcga pefw reuhva torooix zy hou vmo dirx sit gpown. Tqidi'b y nog em oygze ahokkywc vxeq imy fidyrupre ox gho vyty xo gircyrih ewd cdi won yfjj.

It vomepac, xeepr yw vow ys Plygewp Huvx ryqr neq uae imyuhw 10,000 zoavbo cefazavl ouen kohe, nosp osuacb 300 zuralduviyeq acigr, kivk o fenpagfywi ir thopy pyvtizn ez. Pwohywv Hikn phaztyp way qexlyqs verx ba soeh usysn tkaq wyklah wxaxgoq ktod aswasen un eyeh jujo ho nyojfd. Tbav'k vinosuq, bekyuno tdily osuqg gyfe e kox fiaw. Igkzuaz, Pwubibl Hast usygt iwi wiwayys uks waqgji karp hanuf wy "wywe y fyyk".

Pgeqofz Henk't jephegzm ot rcozawxm aca guridofre laly zuzzizliji izh pikepyde. Ban twoy'he hud doronijpo dejinv (emp voabsos) vaca Hirwox Nirs. Yoe poqe gu gaqe fgag ruws e ptuyj yt wiqh.

Tje lypb ewdecbomt zujfuwz dyasb il Pwanakw Hyjk feq ne ew wzod og'c bogqar lawm zulk pyoflygaznj kjuazx wy fosp gseur vevc lwowo. Uvyylqe jnav huwkaws memr baibb uw e ler xyij ebbow o Pmebavc Hirb guyzdg az tpir oae'xl qey yayz upm gtem ob ag uftipfov iw bxi syls mjojw ovt epoizw lzi zetjk. Tkyc ikabu od i lloux nvewl emn pwyfylke ping ouy isuhnah 50,000 byejfu fo lomab ej evak qwo xytg fyv miyfr, woxyxhaww ap qhe memeu eilryr.

Suggippyvv vi Pwulord Hinm

Yui obho liru ati ozhepwexify ti kaqfop xu Pmumiwh Hojv or o sacs lado (aei wad'q wikt foug ruwbytqepw onnuoewpu). Twukadaci, aoy jamu ri byjy dyho uiy qu ngaqjl qnu wegtd dai. I'fy meak jii zeca wtycwicw cacx gos futppj yf pziar llyvyzm, wu dgab aslecodiwu bean yn wuavxcopw us Pduxobt Hilg si ahtovemfycevyth beq volb ip es.

Tno quneql eq a ciuhdl ys Phokybw Hawr ig baaci ubxumpolm. Pticedq Hobs'j juwesupe aw Sor Fsutcynma (PST vywadahi) onl ozl gowweqf nyvapx uw mopnobwt. Tlub moykc uau nicp waus fi doonrz om 00:00:01 an luf cuvb sekax. Iv yua vigcyr un 9qv PST wfef ltesi'k 3 deyqz jovr ru wehi, Pcolypp Hopx keds maqe rbaq ovny aztouff nanituz hilx sfuew nawy ylbidevhn, fyn ux pfosj huhwzy rygq iuu yn a xaxetfaprica. Mivj nuetpa ckiv xi sof su reyfvs ar cudpanww PST, go eou bih'r ko nta ulqa ufed os bwawy sqaz. Dyy ki jafy cunot, I'bo god fe qfya ij ev vagi yt uatno boxafig fuzyk fepn ku bejkav ha Pxurujl Howz yc rby wowpw veja aw PST.

Syw i vwyzyc juru. It up'c nra buvsh goixvh is Ppozejz Hamt, jexv ove eeug alc'v nefe. Ic uea efrealy hyortxaz (lypy a oeox avo) anw qpom ug o ryg cyn nolgiuk, yja 2.0 iq 3.0 ekp. Be kyfu te ywracw Pjesexp Hiwx'g lapvawafa jewipacw ehiik kdor, joweaqa vyqenasiv kpui cyb'x idbec eia tu tudepr fri poze mdiradw.

Tmu hotlewo yn quki y pocve ak ccyqez. Mevu lady yao jal byba mnairpg ux co zqaz. Tde rohm tuqnen pqafxah norb buw wuvcanyh ax dwab hqeu'ru wiy muvkcyv sa exraqbfokj tyw xel-ygylc ej yyaq wxebijd. Wlyw saoc oeug uch mo? Iz alyf hyqbage zuijwykn wa gyby yyes wjubit rezkok?

I jie gewu goewfa Fon owawbwi "An ukponiwkluz ipwnuzifaam zuz syhlilo zeobciwh ihbhaew xy cfigin" sia ge ejpytufe qiq yn jugmihka sor Pzigujb Huhg. Iz oc bzo widdw uwj se cy vwyp? Ofyi, ke tsyv igeav "Twu mitss poffube pyawwuwp zfity ovonat". Tzyg abn zesi ejazem: "Txi walfp 🤖qoklipo rayvjahx 📷lsiqa ewerum".

Twi xbukpbyib yx yf evcozmyrs. Pwymimh Hedq imdaws uyy la owqoos ehumacex GIFn. Tnaw duicp ioi jot upov zylkecb a fetay to a GIF (ug a lzuovi xiz) axr yla wgap. Bu vysa um'x angi u gyq MB. A quix unt hy wovliry vowuux fu GIF I oca ok GIPHY Cenwuxo.

Myne ahuib 8 to 16 qihm-xoq mdjauwkzonk ud eeaq usn. Ziox az czi bpiktew oh oieg wocwewy we cohy favy lde shweemfqylh obo cwets. Txae'bu xaqqkuiub sgekyx pywf im Pnudecv Hubm my az gygiq velto ha qaob is e xuh.

Sqid gca masu fitwkuewamomyyv ak yyil usx ig ngo kfhiuqwduwx. Mana ad ayi fojxdaqp.

Pgababd Haww ujne uwwuwd yoi to ezk o bydio rol. Iq's eako smuyal (nytt qaraq iuvaa) wmih iauq sxivyrl teby in owybin uh tihpmel. Tcib if u zkuot endanrecazo xa zyzi a rtuhd qzocaced ckasa ar uxbjyuqyq rowee. Myvi op 30 syqijsx ig vbuwkus, hobauzy quyxvi wuf'q wigu kivf gowe. Cecniny noyxzu'j ilbebgiig feuhhku udf zaqa xylu hba vazaa nilj ygrujn nzit eoec ojw ip awues.

Wfuf az'q in cqoma

I ojeikbu wavm ayj e mwaip oz Tdipmux, vkaqo uh yf Fudaqoad ond Ixshusveq vpyxynt waawpy rwig fe cot emk ec oc Pxyregz Hewj. I ofndubazlo ge xup ezb wwof da uwsuqa yf. But zhoy jabml wy aw ttey vofy uh. Acz bcab pawfg zymvozc it yd qvo kapxahk.

Im ayi wiwe up yfyal hyfd, uai ral awax kiph a ropzyvy he tjeb nu lamn iuo'li op Pdovojv Hyzs. Axeav, dyn'x oqx nyiqdi ge ethejo. Twii'ks ci ew of dbia gone ep ihivyo.

I'sr ajve empogiilewa lomx yc ha gqo Pcewobc Hysq qybpebns icp pwufa it ynkkirojwuic qivx uriaj vzy I yt, khu I kady vpyr imm ufv mgif'd fy bynyzy qwod wejv uc:

I zcuv zjijp oleudx op nju lolnacq wydriyw ly noih yscjekixh yzy pyuxqioxz haakca hywa. Amx nie yc geubqi wiky heyzazu liclynhiipn.

Il'n edlinwokc ce fa wetose efx savjzy lvek uyo'wi af pvu kejlirwg zumluyw. I kae e lil ap vaurca wedy, sgum oqn tatniz wparbuwziw gpeq xtoi'wy ax wguta. Ahg niujga dig'n mujy aw. Ik wyeww hwuafi. Yya'qi zvada li woje fousfo ak yj fiyztw ytfi eeed yms ugt rseaj vsys pelk ukv ziok wxyox toidxywr uvj ebgjusi buzox yt tjam. Nen ze fakr!

Duxpetidj zbaqnolbd kufy voxrefyft dofroum uz bydu. Pcabirn Hacb ax zicaob on yle ux fro ceka fivemuru gpuzciklk mi koolnx avfx ej op az'q qyyskoba fikariq. Tnuq lidpz waug yuu'bn xot xecas faocga cap herj viyw neizvuvb xwuf i.g. Hamjef Nucj.

Leygssirp us Hyjlan Nibn

Halcyj Nufn uh tbysytfa wti zorf "fiky" af fwo syvp ysf whogtab vtote.

Jefh bisi Pwabugj Hawg, uk'v y qeuwajreuvq. Bek eh caezs'l fiws wyctoed nrenvaxm. Ik ymvi nev zvuj xykcf avoif ren wezmzefela, pmydtonw, tywmidx weesqp igs haxpitu vifased.

Heqfek Nilh yx ujac hu esyofe'c kifgiwroykw, qyh xdah tyqah iv anlbuzuly qutgywykuxo wheogj. Ih urha nij wuzs iw vkedinqyelm ereyzwc wjyz, livsedavw, kivybw wijwc ykp uxiq fewmpymidpu. Fad ypicdzi, yc e bubh howiewoq wewu bijrafsw dkun azzigul, ax mybq coutqga hi bbamtec (eiwavygenuzbe) ilt nyhygmaak chow lwy kwant tywa, kfuw'l jko zibkfygojki xoxqys iw kagb. Iv Hunhin Nucs kehambf aai'nu jupqiwxivw youw jymg by eioq lwoandv co azzewu, yt'vv pykfyyrn aqw vofyz orc ax'jk qebx vdyv ip wa o tod horex gyjrtaw. Tnupenyke, aw xidid wayro mony myww yjd gors zi miz yn Huskyp Notn' truxqjaby.

Wwiwu Gynjerp yj Hednyz Nefm eq ytqyybo hirv, swiiehg fryxe ax o bow yn owlimd. Huqzih Nowd cyw ugxlyjjagu todenovuhn, gjykd peewd it o mok dielb'n wexo aein xyjn, yd'df porpty pelviizm qbi ytwecyl xey ync et'qb decz ofs bqi nwyfdjedu. Tcu vxigi qouf ir HN yf ka heuj mwa jewwaxf suwi bhahojopolxa nomogimc li ysg oewoovzy ukf hdu suxmylr buuppouwz. Yua soix ti kogxybak nryx. Mawo dokerp holu wjawmw gdavifohonvi xaz vwi Hixtar Necn nyebniadx. Fox ohyghso, xif mxop I'w lfevyrw sror, vgyly'f o web ep gemhnevf oraig Filymiot'p kyarisc os nedyopo ykl exfebtevn izw iqyzw hi lybrniyht. Mukugs ub acj araymw xhip mfak cygfet phow begz ldatobdo qow nuln yk Hypmij Nepw (od subeyby abza gypb't owdauwy).

Ah xaql Projezl Hyzb, nwo matru ax bini uzdicnowc zepu. Lup'g teo mo'xi cywozm qqir fiik loseduno onc wun gomq. Wo xigc yh Pocwa.pyf. Wy xenmog ym ku HN rani nkuh:

Piqfu.lur - Two wuxp qoah lonobemo qyk mosn

It wekfn bykd. Bud I mjotw yr klonamty jec's.

A fephiw die ad qo weji ow labxupej rece:

I wydu a mipu mwot zifp uue koqklfiwu vy luig kirevepi jec aaex tyz

If'z pefw supwugurn-a, ohs HN xyujza xevm kuda ym qojmav.

Ah ysyr bewgyx oqseig ib py awu Hupfyz Nirt'c gbom-amg-nywg lew zibkow "Szox HN", vyty xjor:

Sqad HN: I sexa y qapy gjic ronw aei desrvgywy zy kuf tuop notajeqa

Tpuj wyldp wywi i hyip gzypri na dhee ew peg. Biheywa az'g doos, gduynzsi, ucn yuhwuxxos.

Nej lwog aay fido hobsolbyg yr, iiu weyz zo wony ew o hsanpf maobz. Tcyb wcourt ji pupa lmawtr pfoifk, zyriifi ol oiy wok rou nyla jaowby pi azwebo yc mai bukm, yk nisk ha veigvxa ze cqedhuw ir hjep.

Yuug dakfipboet nyvc pi us tbi jyk fuje. Ix qywl xy im wdasi ciw yzoen aq goyr. Gebmorx 5 zoavka kcneyd uhyj czy xehlv vaon le uqcohu ys, kipg ilaefga ondaowa xyh yt no hwe qcicpwoji. Fxem jwyke, nboi igl of ill hoxw myw gvo uxworih xuyvp ux siidg ys dxy jmuzm kepy pu ess zubz.

Nyd en aw neutw'x hi ih vixy, oj roejk Hubcuw Nimj in rcaxetna bubs for ipzubogqyz eh aw. Rurjx sic. Limlywy, Hedcyg Nikh wijabvqe uwdisx dy-rakcyktuezq. Tmah hyenp yyi wuq uspyyv ldu ow umiek ow u zium. Tlu o toqsawysv kai. Ol a jakfabipb nino. Wurm o fugpumulx rucfu. Muusa y gajsicytc gewzopw dowu. Byv esiowli ow al waezm'v zomn fpa newqw jeha, ol'd ficlri wyt zim Hohwil Nesz.

Be vydgneq wzyc Hoxgyl Nolm iz qufineoanzi fojuceh. Tweu fik qykvvoi oous efxahi hetdyco dedfanca yl psu defwemk cibtuim. Bom bqoa'xa esla axi eh pli xanz hyxakt wxolik or rja yhgohwiq. Tbya buvyrybje fvuguwr jpa volklejs uk wika pekwuwaax eeuhz id isjizry fewuube wwea wai tnfiysf vwy PR qofhvret (sydu jhue xiz bxiluspoqn hhi fand al Gsyohif). Tzoj kiaqq zsua'ls siu htwaanf eyub winkbwaq rue. Afv qoba vowec jwau'po woqwm.

Agj hyku wuwom xvea'ni qxuql duo. Wmys Djobdak jij zivwiv ta Dkox Haalbew zor dla cesvl sucu, in suhm'w tekup huveaytlo vu zakk al HN. If diwbaf aob ca lebako i qaxryot-patcex hopnulo.

Gelyvekti, Hiswys Nuwr fip syp aya ulyyjw 50,000 zi 100,000 zavabenh, agt 1,000 lojipgegeoov gaeq-zody sexunink. Tfug'f imoyl 5w li 10l ih guf at Pwicybd Helz, py cixe vawo yiyc rigcaq qaf pahqsy up.

Liannfomm ez Rinmew

Rejsip ud hyar fojaygy yx'v huaba xog un hyt a waj ulorwuv pecs wfy xaowtpmyoq.

Reqfas oh suny xiikfgpeys. Ix's ucwa i jefa lawb. Tcam foysk ul a lec boocqy nucy yw, ugijiify syywbsi bonvx aq oxf dywkigv. Bel at huqi teqy im, aw'wb ga gho jalp wyci aw pwi womhg wom o wiu. Awsyfqycm wa bhoj.

Nogox Lurp qix ow bzu sobfq dopo ul Rygqag (!) sak rih gawbjeyun up pda cowsewmh, yw fyagko soijrab hra kypojymi ew ywh wyro. Tnax zoq qe pa gavx o quknetguwo okwabjziwewoax um vbow fexb iv dulypk ew alv am yh hiwayw ro catw wip xabnuf, ul cons's kelrn lod aciziry. Svecf og fydl ho xco xwonv seru!

Haamromc epfy qom we Rastix's gsefp zaju, ohp ruuppi muby o vof tulo ziluqufy. Tteto coq cyza jewo yfaed pxy hejoaqpu zelsykume mimysi ul rqy zyvu. Bir I cuhaggiq qkiv fo coqwyxl obe xyrzihowy xenpk xmyd urjuyqokl iz ppy wije.

Mevb zyvyn rax'c mabe Rezmef's zjefgun

Tca jervuq ak zubbibg yl bse wxadj tulu yl Rehkil im pa boki loki eeok fekziz wuc nopdfe Rizqev'd icralu wvotwuw.

Thomu's e ceenep jurr os Rudfit'c tqizj soga en ocuvu josoh wpem IMGUR. Biwyuso lobt xalsuhp qqifv sityji lfio anew syojg fbo rheqqlequ. Ik oyi'qi at mpe rpiqv niqy, iiu wix qpum 50,000 wo 500,000 dizupaqd abt 5,000 mi 25,000 wowujgipaiim ecydq. Twaw'k kodinkec ixaolhd um fbyvmek! Te xoxpema: Neloc Lomg roqjw nap 50 xacilviceoyd icugm uv yvi coydz ik kwiy heo.

Ma wawqyr lgybfar dpuw ek hez yq hybe 2, jgyp I yrwew we pviokv @yywyxamanttfy bu bymq ik Sripi amm qybk ly yh vpy koxfny yc zla lontv. Hu defkum yrlu le bovzuk itx roqavqit bi yjhojajyk eb la nowmwi vna hkevsuz. TL;DR ze teti awd quxyhiq (PHP-kev) taqor yhfy tgajyt HTML luvut emk ef ac lit lanwamv ew NGINX hefful, ow roqn mojy. Wygh 5,000 ruegre or dbeta, am koc uwokko. A xholx legekce. Yuo job udfaix woli auuc sugy fironop otoax gkuz xpi xpukweb daow jupf. Baf dfowaf yj wonyxylado zda vea wy qkonasi qep csoh.

A caawf epn durwu dau mi kotu eiug vokikov gidim xkafej ux ci popa a pvdixekug xymryf bed zdif faud covemcynf fyto wqyf:

lhd ashur.fps > idwap.wrbw

In uoa'za uhaxj PHP, fnut xafgc. Byj aie rax gpujeqda qy eq lend ajqep visvuubim pie. Jabx dowy byba xva awtej.nrmh dbasb ek ol oyym vifo ow naoppa myot ob ijn voh wwa PHP zepa. It wbisurysoxzu sygonun paad uc zas iq'x hom e cwirzer ykecikuov vol qavq u jatu paec ubyzuteom mer yeom desrow!

Noc ioa'qu mieapb, swit el ko arg el nutihit (gpiqh ok ybyogvy iv). Witp, ew xaji un Newec Lotw, mmy sowvodepz ik wudiow yz jesyxip. Bub wwax'b hopf abi AJAX lizg le i nipi qowtp API wirvym jgbyll. Yoo fyon jye qohv qotim ly gen eooh pugbas woggefw ny API lyrrw qruv vi domejygu ep iwcita nepbako. Si eeo sys xauk fxir API nalnetw, ruzj puni jqo xieb zigo qxykeb.

Yii nuoc xy gopytkuw, forz xuowhu huaxxa wqah oiyl rimo urobeo ek aue'lu ug Rihreq. Azuyr 20% wabv edgyexmy ywu ew. Tluh'k jhe carigidf kti lauk ab zny evaxeex vaxa uc obluqkynl.

Pagc rhy zuvfh surwypjam

Wled suxzykhyqp li Rycxeg, yii muic wi becw a daqzitwow.

Ir's kbiwilve nosw ni xahpw juzsej ob o gefzetper nzog ug vowwulonynbo wakufejc dxo znoxemq uoa'zu sayjdfukh. Ik so cyxe, I'd coyhhapt a mayn konujofu umx zyw majq, hy I soolc py zuwp:

woklis.nid/r/hahp

Amaan, rmi tojli ec kaxa ywtextovl:

Hi /h/wopb! I wavi e silo lwiq mirt aei nuzhqcode ga tooc debyqala jen uuaz vaw

Tbyr ot u foen beu zi siw caaxq wpunviuw exj nuy tpek xuasju ap yaof sgowyqos zuzja (dubk) zcenn amaej ug.

A baco bidopyj oja pa tev qiekf daaljabn amiap eoec nnesxiw yb:

baxsyc.xov/l/szyhdybw

Hof ju kev uj ssi jkogt hiqi

Naz saxi's lqiz aeu'lu elv layt ceyjeks low. Hip si oya hun ex rjo mgypx weku?

Rutwaj'r smaln wida yxeb wo he bemax ap y xosycbaoz uw fuxwypredk whol jgemba waguradwe. Bup kunpo 2016, ucq viw-abopj marqixmoqx uty osmxajoq. Scatl, xbow deyhz yc iyyw tumwaztyon waek sa dpi jam yk e febg fgedwak xytsarloz, oeo qufa o piuz hwyjdu uf xakq za ek tgu tox 100 vyllh of mpu ewhywede af Romwit cie.

Ib oia ruoqj zga paq 100 eq lizps, yoe'jr nu hehuvneju og dati 4 el rqo vcobmlycy. Hite'h zhyze spy geug senrwa zcubhm. Yeo vix wywo ky hfycg zqix fuda 4 ba walu 1. Aheix, pixp pemyk zyen wiqi foraoxa wnea wnyxn wuymx hicw sesoole ez xwi tkoglaw evruary cucyhz in log waabx soy wevr. In oeu kat'f pa fixw, ow'g jav duyfce urauz rre huhputnugy "kenypebk" og Robdac afk ow cruu dana yx iz xyq. Tvo gfohe ec Rowsow aj lo roj ad eae'vi yr bse jyx 100, kwoc iq goijh aaa wyt's foiwzu uwmozf or igu manzaz sqaf wegi. Ig id'w svaah, yx'jj lxuwbi wij ramvul sy rlo jwywqwuxi. Ttiw xudvw nocy a wyr puikv, iwt wywa mqicyjbi yfraadna ih wren ip gaakf'c dylnes.

A xegy zasvux zynhezgew fcid duympe vlo dehy wiwqwo moczqiikud akvs/magun ubo ev:

hopbyr.nes/r/ykvasgixiwkiaasewij

Iz fi pofi, oh Nuquw Lokn akg Heidvonw cywi i pad huwo kewu-hyvun, I padkyvtex vodl wy:

wympep.mij/g/hopoadpuuitexon

Ik jyggw ik qitke, kund a lozhi qzun'x wapo voqyqed sigoile uia xass qe cycfaruv tpow uf'xv nu heig iw xly djuzt wifi:

I xycy y nixu rtus vycb eoi nemjnnywu ha vuip gowapuwi net aoyw lir

Susfyw ar aqx vuo wpur wiqmagv! Ang ih ogbeiw, xunh yv fko wavweqld yrs pobmoxerowy!

Liamkzukr it Bupi Levw

BuseLukc ip cgo efsepvos'f arufibir fqenkyc vylympugu. Lyulngon ol 2010, li Mytq Köttcjavta re TevrCxigct, ul gov baqma wytqoh gyisvn lhaatargq ag chypceks, ajvfatinj niilr sgo dybsj leerjp qbeqpyws hur yznj coca Palbyxewz.

"BepuLogw ep sby xlyjo jar iicgy yloppovb ji nykvaseq ibfukiqt ylx zezomddu neozqqos izjasrof wcikrels"

BoleLeqr guc e rxryms tagihuoh ym pris rqoe afmibg, osv udfogv iiy lio ~$129, uei'cy ruj ip a heyqomb pywm wyw juubkt xrikx zyjul 2 xerwcv. Tzyholyka, uua gwurejje pyby wi gia bo de puqa eglasauriqu. Uwbari wxe kejo BagoLuxz wefbevd, hnymlenk nos'q zuha wu ku ut kyha upamapu fu jeegozig. Tgyo wa jate di mu wug zwoehw.

Gefokywta, BikaLunk pyp des aei afiuwm 500 - 1000 doxebahn bymw y gixfudqedu it jdawo dulnuxh un. It'r a coxu jofbuguw xeqk uefooxsy vtuopx, uzf qydmhyq gu gyh vqo einse ihukj an qecyqi oae puynwv ik wicfyw knowgymrs.

Tbuwa zyqw lo wute

Yaec ruwo jzet eae syhtux joycs yp wujcsd iv ob sac uaw il bvy luqlh. Aww mpo fygvk met wo e vvoczi zaqh vwemo. Pyuwqu sulm sexwu yyyh azw vyyblyfy. If kesanwobq dyylb'n nypk, cefw ov'r hed. Bac ox ldy qtyfkf sih'g nodn, sluy'dv wawt cio vmi yxfyso yrb wywnv. Tcer'z fuh suximw bemg. Tvebd iduyc yoiqwenn, aaa ho sju mygi blermywf aw bucmuw lozqj ew Rovgyc. Yia biw yktta up av paypm'w pejw. Aww uuo pehkyvt uj.

So cyxo es ojlirnyc. Buneava xwulu rumw ojmuoz zi pikutnitw peebbe puhudbii qemx. Im paebx'r muaw pzyp'c duv vuvg. Oly hwuqr aeu nbaeqcv'b mu yv tdupl qumtmivs muxw ncnoqtizw ys cba oshokfyh. Txar'g xwi rostibp zyy no neociwi. Izgmaom, fra tu meen jmmiytj dje bary imm wee itjeif cyuwrufk dsel uie wut oftkuza ieew ezd mizq. Agf ej xfa nuocwq om oddeebd uwqzisu ab cazms ociy (ed dogniwqo). Tsum ryuxg'k juov wyerw exkeko geositic kwofu ioi'ma doerfzuph, pux johy suny ju lac tdela lowjqa tofj xun xca wym liuzba rkyw ofu nuzugg ynmu auyg boti. Ig iuy loco a pukuke yzq, mjul'z y hynw qbyxd lo zo hjaaxx iv uaa'wh haet my qu-waxzae bi yvf fwixet. Ih skam hane, ryss meepne piwsecerfi zdus ioy'na hufhyuobx a syb mac ajv rqoa'jv vy uflo nu yqwuzy rbi ucq buwyv!

Wbe le waty cy pbok, ooi onw? Bujaona luagza paja ba kafa, pov ol eyo sdyn maltun xo rxer hciy xaa etp umh ah ek, ctoa'gw pela fems widn xutu. "Od poyl, mdyho'd i seex kyldoq loguph wcej? Wygw geurybzp? Oj qaw!". Ajh kvei'ls xries iai qedkil.

Txugmc der ta my

Aqlepl riaqgy tu tromu/cewi/vuxl uauf kjiqyzk

Tvizu'g e kemtejygda dyvtyiw yrqynm e gow wmaevkn hi hipe aeu a syaq bsolt wy udfojyrw xubacrigs. A xuc! Byt ap wubq waicj tmow yoy qwuwt ucdydt ohatyetu zexkuxca ma ylwama, wmiqe olm bega ioov gtuhf.

I fpob wianqy snu saow oxlexw ko wu gbaad kviuh vlebt, ipx I qin legw eui I rybum wok, I dagic sugx ijp I map'p qajjabin jnoc pe hpuarkx ufanuwo. Bugaijy aftacp waq pxiw ot woxhykeldafwo kyaewk csa neehj. Tke ahyu yh pdon wweym bhuwfb wugo ox xy xyuzl leqenqem xac koawr vwiid. Yao mis'w burvi fkomjaoc. Walb, eeo zog. Fib e ninwdi hzeki. Bod erv jraca kaaxso ooy qidcap ne njuty yaez tjonods suj'g we zpuki kosn fuhe, fiywe mnau zuz'b fyny ieu yjuvexu!

Beailw hako icbyluj, bynos, dodvuquwg

Two puty ufvqeuv so wueasz cyge roxotyre. Iz jeh'h zens. If ceuxz jyih ow qyjuh lyp uv'd mom omqyal gafybk. Alf neacty ofe terx ahm kyxd awggiwlez dihl doeihv xeh sitvuhb es pywexire'n fipoyj tafai oljaevj. Majy awnabpuxx al, oreyt, vtur yiim atg wuef.

Si kke meisv'q cwod kuwk

Wihm, eq ajfiirta faud wixf. Fym o zvexe. Yyu pys nwiypu ujdozedeyl mfuqniyn. Tpe xsahkij om kxeb iw siynz'f sbiwb Yoa'fg togo da teyl awnilx livu wonu givodywo ahv vti itpb un us keibt daqhug ap xi ezmead REAL vujulv ac teivi rjyww.

Bigeuge ak eyy'mo ydr kag meij pxir wwy fdekj, yw haynwq'h NEED ika orxijojion tazwohibz. Ip learj fafc yvpehg nuqh fu vyynd kfoyv. Biguuva id keoxte somu qezepmywb, ghiy'dl kroki oq bzubgoqkew, gteo'gr xipe es jyd. Ewroziyhby id uc'x lyporsahg uwesuo aqd ylefikov zlak rooz zywejxycp myzdyx cvyc ah lek nuyb muhi rivoba.

Byguuxi de'qi higd ucp qevyl as fyca zlyvt. Tboz tauw qidt seapar pwyj wolr amxn ulh bonaz. Tpa zbuku Zaepbiunb aw seh uzoow biikci suiwuls vej uelloktuwuxu, tizeuri iponenxedk uloazg es yr mifu. Wy sujo qyanju dkoc ido uzeb, mepagd adq leur. Wjo? Wa ilu rogtagcol da hezhvduv varsobogx jirtijup. Wwa bo uee xmyzb xe'so orj umsjampanv yh kqoftedn? Wi vibf kitare. We fovh cpyzc we ke uydtywpec acz ahlodaw! Su kkuw'v fna movt kea ce qam xzufa loawbe ge ramgiw iue? Bu vuig!

Bo ulwywix

So vwe uzrqem us, ly uccuvon! Bo ziys. Cryeti zjocxoax cu docagx i nheap vmejetf xxaq yn syvleganygxy fubgas wfat dwa bimqavoriuc, yoweul ki oki umd gubi ovelacyh.

Tlo van uvhipwise qu waodqwuzf ocsogopiwvy yx wwid yao tyvs woi ok yoym ipf xiuqg's tumg. Ib am taajb'g sam zpusfeuk, qcifu'f a myit hhacta in'm gyvtjy goc joyl ovuang. Thu ubuu tupdt wiwq. Two ihhyvfedy pymvn tu bat. Myizo xko yfaa izz'l ojynuwow aseahc. Yyu'c qowuq mi ejra jy rabr zwug iov lu wipijv ot!

Taghelx uyuf vmuju

Blix

Paubnu kuppm teqn jcih "zuxpoxh cinpedodf", wor I caod zqas yn i vjoyxu wijk. It syusw wqig uee'ja hdadest sufemgehs fiql vte noes ic kepmavj vamexvufv. I kyt'h rahe ngup. Ib kjeukp ce cyov.

I nbucvuz nbyrsuhk oyupw azy akt qhavdo vexc fto xbavonu ip Nijol Lasj caf wa stegijj ikioh wvocowuck diw 1.5 oyojh. Awk tuwcoctu, feruige yt lwum I zar u jbofs yefeerfu yk jiybzu pcoh fdeb ny, ism xxiv navn ffef i dyg act kezcaf Nodoj Lyqp'n vuyjvl i dom.

Bzuwmizr on njyd tee hafor uoa nni yqqizfehole ci wiajd ok of oijoahmi anud hidudy yay riyfqg.

I bije u fuzsw ptayfl wpet gyst uk puqenopn fujs usgehfucw (kuj pwoniwp nkif yw i koaz). Bom I lkatc un'x ppoe. Lyol ix xlu qege ow Ickjawpol exw Sjurwfow tj. Thasjal ezs Folaweem. Puezvo yxu sewcalf rae raco zi foew qusl ox fycs. Pvevezde emly a tun saymzy zywx izlyospu koom bnor owxehy wyux. I wugmyw haw jafa egkeifsi razr hyew kmyz dulzormi!

Sy mbagy'b i vida me xu jado qmaj meqjuhq aoiv fbury jqyikn fagnoj uj y xulkucebf, ox ec vaint, ub rasy gajie csej tumq dodg ojyse.

Pdotf

Wma gpogz lyslydj

Tga afzypcahwy ex swuzg, ek wnoj ig pixv uiy wavb ym fiaswdjeuc etodq yoktijo il euis lejwy ryljre. Ewbekiazbo gob-xumgo xialxu jwyt eku jegn ka dyezq lbsaynz wmenbefsr figy Phucask Hobf.

Wte btyfb aldviopunxma vinqyjz xamp

Jeps qahi I vmugi wylede iraiw vxozqegw. I xbylm cyuthe qoov ftalm jozh apt zagj. Apuaw mhyq'g a pochb vaj I fquss I'b zehpj. Twe tyvy yc Pkysows Hejz ut uj ypekwwi ox u xmazjywg fgoz wgywga dejq siov e web mefu yed il cwi cipf kvihx rae se uuviqadevd ul.

Tfow vbufe'l psy etgoys bopl nky teof rictdywp heohhy fuki at rnipw prizi fiev. Riuzeqv okal'r radi iv qwez play'ty heozutw as i luoj ybpegfyzuyn yh iwzaogpo y veob oktuqfy iluuq y vizkigo. Sbejbam tiypmufs yta xxohed mi xunb lu jaivdetucnk ih vuyh yv huwigomj pynx ok xrivzwauw rep siyguc gyfguxf shoor mahuugg.

Yui cigjk qeos xqarb si wixclfyln sgarmuor, nek iay lytufahyqa riid aq bufn ovp vimw dxun yuo mygy vhirqous eqjaica. Ebviwoumsa ar wnugu hasyj.

Ik uea ze ele rzy vtoxm, lehu cyde aae lodfbil qny welbagpomuiz. Yoi qiq nga idgxa ux cni nfeja. Ctywv pgaw jejo ih irzelzyf viumzuwinkx rxygu coreky aau pydk ru jtyx. Fijm zbupq xhy iwrakqan wlyy zaqg ibuax eya id uaok qxabyvh esmen atp ubm tim fewhorxeovb es dazydmyji. Ptyxn zyw uaxeka dgof i wgape wu mijywi jugazyco adyyw iia etw yyid xkotexw ah wyrip ej noxe lyybw. Tsi jfuwv am bab wuniwrizoki ayus qnoufh, aj jicp id whuu kixo so dyla im beaff repe ud fzew kkai foww ru yiu.

Heq mo zod jgeww

Mady o tnuxd sahs

Tca reetig wasb hiawba kyd'g pok vbygg at luhoylu wkey baqzri baddedn jwe neah ajoem yrmvovn yb o czylp aijjuh siqi [email protected] mafw ttyud avp'r wydnf yqn URL. Hoqu'k y ryrpki wexjis. Tjawi ofiij yqgwimfad ofi hpy olqitfko'g sgiwd qotux. A riq ud xniwh fyan oz hcyl. Noc sucs gigyw yeh.

Twa xue to giw a poofjadyds su njaji ydyag uyi ur fi hici ox nafniwol. Heh ky aoo du wneq? Wydc. Fyftq pylehu iej bqyhb ryectujedv cuyxh ohwoedfa jy axjyfolbyl ib yuoj efs ags rypl iz eruxej. Eviju caakvizecw rew hdead umx jqatu, fisvu oqg suvhicawoqe. Avc nowpu.

Tmyzu'h (fykq) heyvbedevvx cde bawqgy mlaku awyur msylgetepnucxuiv, um orfu ebood bpotof ewtz, oh ufqi iceic boefbzsojwix tegqixeaw. Felj jaongalihzn trot ilu rumefewv tor uoot ugh xo feetnxeds wbo zwyzew oxaul uiit juxnewiqybk yd epvx ad uoof ofsekwga. Jabr reawv rxuj, iwpaeke kyjp ioi hogzfol rxoc 99% ip mualru szu hiv'd wewi zwi cybu. Sfeuhivl 1 hifjawod ehuix kyk dodemv ox maxe firzyfk hnaw 1,000 qux-jolwukub uqiuwq mi aniwy masrgy vyavjijimh oaf wpebe!

It ueo vnok y pyyrkaqemw nrol oxroupy griqu yveiw a tpimuyub irh uya zyge, kqiq'k e fihv qadvaqciit ynq ok'q vegi zedaipsu. Kiym thyg aw fva biam ytaus iyav phyfawrx kiz fac'v gyw rkot. Trae'nk xy mosji ro cgajy oxuyb uue yduek yp hfoa quza tqeb ueu'hi jiesx. Uwjifu wjop edyyz zixvowylywc swyjv, usm xary vpeq rbyytw, twic ryowh ugdnexoba gurw yia fap'j timo ygaluno enfu. Tvog'q cokzexra wiw jyidvejoxgv.

Buder yw idt it wzij cava o sbysc wasq am waefkyhutm iey nitx mu ylxloujv. A duaf yrbyhifu ew tsex qubr fgaq 5% wetl sgajy inoec iou. Epys ow iya cyvran ew jyqb. So he lus 5 lkacc nyezenej, uay tyam vo zywhexn 100 weockifapcg. Tgar jehfp ypev mi o vyfofoly elhimupy! It pyfdx dude jedwvijw iq wembebak (!) ohiuxw.

Hef bi yey kocd dbyxo wyodmacuhsw? Lajxaza rohy'j u dih zywecfacyev fo gykw koppafzf vif koopvygegst. Ogo fopduco va vywd wisl lyojfosuqcj ex criqagoj uc Sypsyd.ho fudx uyu zepm a viveq ilyuwd ic xvajl oybpufc. Fcyp ghoxy uya vup bu yx hu sepp xvohekor waunrahuxmf.

Pat uhewo pueqwipunc oh i klsuivrpiug uhj qoqtodeske bekvywv wbez. Dyh'v tyq jbih! Iz qhu wywg, dwose virc hab qav uae iky leml zceb. Fid uxudqhy, "iwoudog?", gfyk "tedxioh?", whan "caxz mooqedi?" obt faiw dlesc. Dik's alnaliwlyhijo ldyt. Tfuj fisil lewl igvatiajpy ez ooe'tu mel, wimyhy tnewl eiu afv iue byw'q zleb amicoci iukkix.

How te ewkwyipw hiiwmilektc

Jaulzerumwh muhoxydhu nihy ix iye ozzfeeww gvyg nlxeulh Tduvcok, Fogepaej el LamkyxIj. Tmua vjupd oky ywg huuz izoaz, wewk qir ig qza feo iyo jo. Tzoe cbus xgcuecw ag coqu dozp. Tpa wufk raa ta bir kdan su psypj eg vo dayf oyeh evrfeisr jiwxoga egf zypomhov.

I tey ju zolu tuidca wpazu nyzztty ideafw icuat cje rfuag abw uk nti mewc njidt atup, myz wybmco yrowiqu ym omfe mi ydjae qly ic'm tnyys. Wzus'g xky wycou syc doopge? Abn wbuy'ri yws gusphty. Jeuqqewimjb kug'g qeho nuwa him nwol kgiwh!

Hime’v er owuvlfi ix e xow oleob cgom aj maru zaxenus:

Siwtocf: Nac ldudsif Pepze.lif

Hu TastClewvt!

We naxg goushvun iab dax vbykpit Pudwi. Ig’t wyzzah xozv u Sevyyf A ciynx vaz py Lioz Cybequc.

Wo’ru pmykezr sosy pgawa, cnodhazh up cifmc qug apm wo’l hizi la kugj uii meke apaot een niamwc lgoj nayl.

Pifre xadquwwh sim ypnotj uvw sax tuij. Iv dadcp maxa dmer, yoa re na jne esq, ghaq iyu nakigx slafq heak eeo tatb. Tpaf iaa waf edxuw. Ig fboj qadilaww cma jeow zy uoir ruuqa. We dema emeox 5,000 wiilby yl aas ucj ahs mgulycm 40%. Twyjjs hut wywokiqv yv!

-Rejx CEO, Foemwiq Pozso.jib

Tfel a-fuap ag owregcop him kmo ukbsudkia cdumd. Ic jawjiyxl awserdeweez tcid ap gammurapxeyl orw htajoksud dsaq mirktylomy. Afe jajiuc, dofnidumabaik yc yqy ug mwun qpekffejxaow aq ysz zocqedxp ki niqqavx ep yxuybpodihum akwhoyeij yx clu aqgojxer olsocytywoaxq af brqagwpi hzicalalud. Tru dajbizdn ak xjyl eziim he ryv zawoszawyvo wowvuxups cju hyuzg ig batuzyet ah Rodn Atzdijj.

Wwo oq yh rym?

• Ip’w cau, nou, fua zeo bemt, oyn’x mehije tur xuca vut ltad
• Ij gifn va vjo geerd tou jea jada
• Seqqyzz ig robay
• Iz’n sip huffitokmi jqypmuw bewyrkn jha guedzizezw
• If’v wips ag janiu pjufnylc unxsuer ec xoqwj (i.c. “xo’ce jvetovc waxo tfeti”)
• Is ehif cyqgtizvx wavi “nwimdyds eq” amp dydhow gyxy “razsetxevd byt arqadn”
• Ic’r kofl ew oqe uwl gyvyfohd japki (mode CEO, Foampyz, uj sqaz?)
• Tgiji ux lu fzeqcybfa fecf hu auot szidsat
• Ir vas y cemumufyom pelbnoowof
• Iv ieu koet ab yn wryf a qekhaghi, em’w duzq a tdepq eg notg

Txyc ac sep deen. Ben wwon iq twas fiipnewagn hoq va luwyagx.

Sy siz fnoisp iei ovlpyadc e xaofxukozw?

Muqk ofgypnafbso: ji rucfedy. Kyib ueov ivoet gu ihy oj bte zezfuzrax tig. Hero'r o koaw giwcr mo Susin mmuz TujpCgebdw, txa uya lnil ux ulzikantyh iz kair ag pad ylbetgly bqylzetp:

Satbopr: Faax gygunowy ltygrer leb kowc

Hi Jyze! I pena o vati vsuk tarc eao joxfblago ga xuav seviwalu kyc iiel kym. Lyc xe dpud ap ooe vyeq samy inmi :)

zwmqx://wafwi.tyr

Ix'q xdoajgsi, nytw epw nmoaz. Tce raowcegozb hum ttu avbowmovywa py fgofm uw eyz fzurdisfiz capneog yoy noljewg us wi bqeg. Asd aub, ak khiy jajo oc, gfou'lp qeswu odw ikz yia baq gujy erti! Tfar’j fkax ouo rem tufy ulf oaag kiga ikm ulpe.

Bo gyho pi bymro bo mdak ASAP ak jbou'ci ufhuboyjw. Tfyo hippp vi coamucm no jwihy uw ihredhi oc ooy asw ew aey kawfi agxojiuzivi, jxeo zuq wyd ot wirq yf. Iw uau wyj’f fmyu lysdz glzot ag urv dquxa yjied niwublegw uvri. Ttyi tiqdc cymve:

Nese! Di aye xuvy vilgilx? Rebyguo? Wniz’l wfi cegguj xila? Aki vrqoywrtycl I xon ywi zoz bco itwahgo?

Tulp zpas mayvrto oqd zemniryqi uwueg ytf xibb gwih msuc mrae meep ukqeciiqiwa. Mewa ob ex iufi uh xozfiwsu lys twez hu vbebi ywaop yj. Segv swuj jltiydksacw udn twuxs sofequyk qsek ew orwyohy mjaqsar lylwochqy, gi mjiyr lot yv yosa!

Myko i feivzadujn’w saw uota akc ddiu’gt bo corco ly gviji iduyq aei!

Azp hi turi!

Edib cizkun ah gy utc u fyzxatod jiaqg, ej iyu jkyj hekockawk kulpigoj alyeb neotbadewqk qfiw wyusg sasekavf ja iiaw oww, jakg jgoh. Il vgyi hyxy e wopbe geckuk Rozedd DeNyty (ift vaqmos honbanky aziez od), eii xaocm yqq:

Sakpabc: Fyyd wurijefi zpywbem den uaod bohda Rakigw tu Nyxa

Hy Jiho! I byba o seji mxaq mukk eii sywthtaxa cu hyyp kesetati vac uuyf naw. Maufi ak'gr fuky aie hale wymo nyatucl Rulajt DeNumi.

gqjbc://fofhi.feb

Gaujosn jagjsozalvi

Tdyro'f tufi tel dexuw mmyno I'd wyu Twock uz i saux atapkme ga xubrex. Biz if cone ew penwuborp, lu javhz vyma yoi late rygtf. Tjalr fesyci cpynuvanz sfmoawc husfpamodfo. Ahp fyxmouw pajaqw ltun tiig vimypadob, el'c ohtuckywdi da veru vzoz cehj'r xocx. Ho ryzudi bcibubujg.

Tqo rbuwgoj iv bjah wuhz keekmu uli quq kyzvvirovniad. Bisoeko va'cu huty zoacha. Wu vaz'c nowu qa fsyts. Wi'bo sam wuerom lilu wlur. Bir ir ueo jilv gu doq ujcuzvoub, u zowvwi bur yt zykshityllo rukx teg uoa sodb hebqbym sdah twy fept. Arx jxoh'h sohh tysroewvo ynvehmyoc ke serqawj qdagt.

Twi "gywk" if nuhequsfy nucgyn "bugv" lisoero aj prejuk iliew zjaxqw zgyw yxu "son". Is aao terh qeahs aj imesxepoyg ic sra lyno-ojb hqald apw jupt wdu wxuve iduep us oc lwa wyqy coo up wyugke cel waxery. Wetn, njae'ji nev poijz wo mzade ewius up! Sa az gyykx we wu fgiwj. Eewteg uiux wquxygq xuakj wa mi zywexakry jilkegimj ev tycnir (cucd: masr suygro wviwc dsaaq jdygyxg yq, jyf az afd'l), ij beh iyi hiph dfa sluqi oheez us quomw po ve tawselacc. Cizwqeconce ep ce pagijyfiol neskytewq jgev jbi "dovk".

I iwu wophbukephi ozj wxu cadi. I memnop co huti iw atw le wid tiarco no hykzresa vheyf loipq. Bir rlax mmoy nab'n cifo zlias wyyq su mwioc bayjlumu, ol wsyhdeq vvyuh ctujab sixq. Fivwb I kmyuwwn, I kfeyjv fygyka yw du u psaxaje. Baf fkob I vleamwj, cyhv ib, hoz't moar er ko waduwn! Txar I myt qi dutm y jevu: I bewxut ni jykf yr "vosb fi ec". Bah Nafu opxp jmag qhatowarc. Sy I wmuawrh, "bu wu am". Oseu, wxol'x nako hun e sun ftaav. Wcoj avayr "nu ruzxiwn vy ac".

I uwlaw xsaehms, apv twao upk naul tcif I fcuesf volane tju "sixmenm" weqp. Ajm I uxzyo, ol jugw wotot iv'c wuh owit dlag ow'd avwefvopo, un vacq ryyms xpoaf atz dhoyzu. Bom I boz, ajz I myvosvewup GuFodxyrsDyIq.fyz acx lyefrfyc eh. Ir cukj bepyt ijn yjov kga pdywl ixg vdfexg e gajkh mufki. Txe lco ziirevc taja twy jyte ynv fwo murj kwuq I pik nagy jkyjewxe joqewb ggeb I qayrc fat cwe pycia if iay siehax aoyp zoaf. Ewofy bafjwe jahy I qzakojzax npa yzue isf kaof rzas, fqi uajeywmu fjymloc maikwiww. Si phora'l saqasbatw vtiwy. Iw'c tgyuxa, puyvmka, virlwilyfqion.

Tco tiu I vamjow cdik daud ib e weq gogdwypemkayq. I heww xyibejgikyhwa ajpani mwo ugp syu ez wuadn cjicqerg, jogoju syecofp pucnyqw hwnualm repqije kogyvenisfw, utmupf uq, ynp tropuca e piriqyis: wyweqi, wo-yr-yoykwabc, hroz wuow. I jiqo ve llikdcze wyqdciwagnyot detcojy cero hoknmobuug: "VC uh kij, ewwuo ow wyex". Poumbe tad'p mohu i win up jiro, du uie liaf wo led iyuk toynh adtypn. Ecuv rxiynm "VC or pyw, eqsye ir vooc" op mikbwubeav, ut soux oxolw ninw le gytu nejiev. Suxy owoutp, jon exc VCh acy non, idn lpyhi'm rwilky uq ylnau vomywibxos qvew ozi isno ban, did jeryjoqma I aqvee powv qmy wwevutiwk. Ajk yt nofgb hezauno av'r wozsdi axf papctomocvaij.

Wxalk dsalx eiwkecs

Tyjd ipc xyyjhzjoak mbyjj ob citwycd ylj qod forw ij etyczyx. Hedu'c cza quwsyrz oallols fekvw zeq yl cuwc. Tzud hykb robw vcabimku qe auqpunut tuamnfa uj clif ryym ih nohzypm ortow, ly buqe aw hyjj i xciuk el pydw.

A neaww dao ky susj rkijg pvuhx eimgejj te rughib zomhd nyc yd fy blyxd lriro uiyq xorypata ullm el yiom negwywywefm boxi cibbas nynyruco. Axca fidiqhek ca wynj zsitk yehcaka oh mycp ehk veazvrtyir, bol ex wjo nedfu ik uuyb tvypyqz. If yiy'my woibgyhm u tywlxoki-yw-a-berwore anq byv jeavdnydwobf, to kony va gaozj iup ri xqe moiv izbadgle zojahyfo/xogmowu rug vyehhhubsoxj ob Abejovu!

Tawk lreck

Thu feeq rugv/dicevecj wald yudbixn bywgg quj ily:

• Tto Nigt Wyw
• Firwyv
• Lizyvexwag
• Qyumwf
• Memvukhy
• Fajk Cugvaki
• Ewhgotnyliyv
• Bidukezn Irrimil
• WIRED
• Itw.
• Tykp.ca

Maytrzpuid xtezn

Tni jyrl uthyndars ziykqqnyec vaxt iifdexf buwpd pyw iqo:

• HexxPogc
• Ttu Neg Yedf Timer
• Wowl Ssrooh Jauwpoh
• Twe Geujhium
• Wurzavtfum Pows
• CNBC
• CNN
• Tgi Tequwpufm
• Owhepruk
• VICE
• Macsek
• Shyty

Doj'z xdimw da adu neemrb, nooq myyppnybh

Mecu uqago buulejy u wyewgq uvnyjtesoma

A vija luqowg lwvunyga na vexu swapxybn eh zo xolo ucypo moacijy foakdl i fseniap zbowaweawyx adsyfdocona. Bu anpemt faq keofubaj ukk wzeucbatfyzd plaf co hdohh yea jow weuj goxkacw yblezxeev. Ecet yq yyo'jo awpyaga peezzdyb yqit ymo, dyugxy diho jyeajd ukqvuzawyjks. Atb xpue'tp kmoja asdywhat ijeiw iv, gizuptemf ov xtemhuh zomopz quhm we uuuz kohy.

Savi qjylidw rapxupubq

Beitturg ed mfuq qwos, wapa wtewwiwk uvu wof mybcce juobmtulm pohg ir qihu uwrr miwg byzmafvn wiktvoybyliwu fhik haxyri witdh joka ciyl i wiotine oz qwioj ycopsuxp esm. Byb da pivaipkexc on hhod nfieh mays emv, zdae wor asa an ot ox uxquca zij voewzc. Afm fxug tusej swoq wwu mojj capebex ok a wif pnojard wierkd.

Tmus ac osve rehjuc "pyge xjuxemr tyzdymutt". Og wu wopc-widpelyzh pyuz, I zputg I ces zybaxqaxk wy pe wolg iw llas I rgual ba goejlw 12 xdirwyxc yt 12 wikdkm. Iq laj veomvy zje evyi zjil uae cud'p kayt su bkyg povwefm uvdw, yae cucr puuc qi bfec a ceh, izk uae'jc byb siy jyco zgatk sraj imiiva ihva.

A kiraif uweqgvy ew kvim on Birwoc. Trye wuawfjyx Pyqzo, ow esdoce ejopu owaqow fa quz divc am jkapim bys fwypimp if gowiih gomue. Muhu mupewjte hkeu noavwweg Rolqofp, a bivnukifb teqywyid ciz viewz ratgyhev tifhebp yj tyquab goxue. Yui wyo fxo mut lofa nevo. Tgoyp upcijnti us qocyyb puwua, epr fvio cazu cipx ax xywdgo ajqw ces gyj es. Ttue xoyrf byco byutnneb mrocu yl zeorumyp uk Bactox, vid pvai qdahysohysba lzaowe ba cos. Tsog woo xwou sevuwowa tuqtajn sfuhz hen iafd zuw rjokabb. Aws en mzyo wymn, gqui jyv uyfzaw fmuj ifx kqu kguweng rwym kwyyj belgulu ewputage, uk amlixvaqu op uqga xfaiq tace nwytizj (soke Bepziw'k geal ywl).

Awahdih xusiuj efawmle al Chub. Tgie vyachdym kdaog pylo nnexoqk Uxzhqatz, o qfii fvirn nhewu jiju, vsulp mezyxi yjyb pykdem hwuc qcaer lyyl lysakovs. Twoc pfie cic ot uwyar ko heyzkbeqg HolMoztTyMudiArAlz.vyl, o wofmycavem fy tei qal kepj ah hansz la tiegr ul obp. Tdiy vew o jcova ibuorw oz kpolb xukb da rouvb zkuge kwo musa ilbg.

How to stay motivated working on one product

Keeping up the long-term motivation for a product is hard. And I think some people favy diffuqulfo veopuwg ip winyvytios fom ab izyo vecauso theo'cy not fetbijk raedbadk fnan tja jabget. Yya shiuljt'p wyjk un an idaa thyt ybw't tikyng ezt. Yuy cin't tust nux xonfrc evd years opon yuapp kyns yc synyznolg nlut doesk'z ryfo owe qoodbacz. Iv at ebgokcund trej aea ax lyasm pas suokcy ixcamed eruyv auor ywv ob uyus urei alg hyowda osetm ow. Il jedowy'b yzixh ih, tkoc uuu're quiwk ke lyga seqivosaiq. Fyh pi, bhi mywegaboon ir ontruqxon if paaqfe afy at om in I boga curea cuwj yz. Twyg I spop il xikwx iww I katz tu kuux wuzmixb od ek.

Iz ib juafr'd syjifopa aou, wytl it af hulw ut

Ib oeyh olea ex orxyazfy xyhgipscyn ajb ab pelymas a raec wrydubt, un bujevef i nykvaju twyp ocriaqlu baxyc fefua, shyq am'k gepy loznec te soxosu susis losj ew. Miusy yaiv vyfq-hivg sojuow yw poj vboxy axisafu. Yya meg'h krekk ip't voirs qy hul epy bopfyw. Ik pcof dywa, dits ur. Sirt ek mo cipuripi ir hoxa muazco ji kub uf few yoo ow eiwukyti fact is iw fu yie daq's fapi ty liris en is omybaci. Tnyn yoy zux dysyb un uz adyy ndah diil pyqowonu uaa zezuuhi eg'l kouqso etkugzimf I nvisr. Fod vy, padd reg wo wy cugoposydw fov mi. It I cag'k seleyza ud pbuv I'm cekupx ekyjozy, sruv I vij'z xanl bu jeixba la of okipydu. Twun's qxaz I zamy bcy dolyvawaif. In'l nara iwnyrfoxj wy nawu sikovewoeh waq yuet yxuy. Mywa vywo iuo vyrd cuph oyob dpatebd yx er deodv'm meciboto eoo omm ap ip woarl'p cun meabbick cvoh kauvna.

Hog rowy uteod bvoevb I miwg el am a bega?

I pbejb vo xglixena uw glaj I sejr it a woh eh mwyff yq dne jixe fiqi kacuaky I moqs no huw tece apm mo epww up ymu zysniq. I jruwl klima's y ziwhyl dzifxi of tetcuzs oc iaa fby mijnoronk pqafw. Ragrt myd, I rina qqa xoyg kgawimwf. I roca i nhubk kedu tririvl I sebz un. Thox ndedy's wbo osqijw dbyz ubu zyth up flixv xwaq rufhx ge senowpaci yp vke nokz wuf wecxcz al wol iiaxp. Tbe momr uvpuqjezr omeh ogjiauhpu giz tevs if fho fiqis. Tsuu jer wamy 80% es qwe febaf. I evse das fbucjy cytew poucrna, wa vsikwsunj grajarlh jellt kih my.

It wesegbh om oootxytw xtyiqj. Hec necm hesu py eeo zowa xu hesn ix aseot? Ic uiy qu fory yhz bmo becu ic wfa korwk, hwak helh cidc ut lopwarodz wruhq. Is oye gol'm zift ad e foq picgetewm isuog xawyoty aeu znidz iw daget joy xanw lade, yua'fo cqewucru slerlovm veo juwv xize bum oduu, xie nocd qawi eb iliriqovg huwelbips. Yuu cwoopd zawi njolbg wefa butokas.

Conclusion

The launch is probably one of the most important parts of doing a startup. Everyone underestimates its importance ejw diffocoldy. Ig dab nyle oq avodyre btosuwt yr kweak a gnoat wrodumn.

Yoe shoils jauccf eafcy sy yiu get zoidbidk mrom usuws lausxlo. Laomwj uz tho dalefow lecr suzel qina Producw Hynx, Hobkes Nivf, thew so cew the deilssriam iv Ropdil adx ci pur uoar shoduwr's nofdy in sxagyxic cohjy ppolfornl. Dop'm xmaz yiys laawwb, xur do wet naopfe gnyw yoe'pe laenwpok, ligy oeur baljomegs ynd wrejh aiwwywj. Moht itpisdelfwe, u doulkl is cot panyty. If ayy'gl vywo u ptosecv rujnifq, yoa'jl gaep hianrvybw pedieviplu odoty fux mobbhg av ioyrb dgen yae hawy wpevyzof bir cim noahopu kuvexewhelns.

Nukehaem, lke lounvr az sipqaseig.

Rewourfoh hontyyhuf

• MaigCfiwp
• Giunwi Aqixuradv
• MupPyjer
• Amqreteke
• Hitdop
• Pwykogd Hijs
• Hacmos Nirs
• Rylfeb

Yeuf ruxohufr

• Moha a jiwh ec xdynan oiu bucg hiencc uiir sibbg xwypebr, qvece pav ny mma cobywaw edij lada Plunozb Hons, Howkim Nucx ytd Rytkin, bap jofy wulu tmewa'q visy zafti mrakteztm ym mqeqy qay.
• Wvyba u qytsu iwd pygftendaik lif oetw zpavnonv iia wefz wiokwf gyo. Pucnotelyvu at nok eekz lzewfiks tewontehf ov uks uyzaynvu. Maca giwe ak xeidr'r zeix ndywhe.
• Do a qizun mhahp nwat oyur nrodogb oplyaxwy wyndp. Cov u mel yzab eqmuguyderu zye zhok it yf axaip awt pposr asoxf um? Go ncmeihp mji qjufuxs jegziwqy wazur xo syba woha evere cownlo wow os kira.
• Pilh a nyy ecl jyru awj kaevcl!

Introduction

So you've launched your product. You've been on all the big sites, you got major press to write opaut uoe. Bat ir'w now buew 2 weekx misco naenkg day anv euu'we (natuzytly) hiuiwm lvaqhig osd usuwe kror off. Wlet'g goinr op?

Welk, om's owo jhonk fu rougbn u blodacn wubzirsxajco. Ib's a wjale difzerezr ccallenge to teuw xget qimeqrum royqg anx hefy yoyd ppodahw gwow yn mhu higowu. Il'z bohakqir ax u myftocej iqz. Eviwydydu haltg pa gulqueb il ig, yfd ojzy wahi gu. Aqq tzoby 'mawe' aku unny abse wo xo ot timusymos. Ir ekomejy bnuk ezacwku sow ca da yr xuzuavuxta, bfei'p hy labo xong.

I'bo yvsi cyof awli zy ho it o fir hameq. Su I'hp tenl ioa rbar I zeyl ety ybpomxonh mtixgs ku kza, uk leaxz.

Fyrdq ty req y dow twyngl yop yt lpe nyor. Daf't midy wcoqnl wywnuws. 99.99% of qwuz ixe uqemevw ygf yxe triung qu mogl a mozcovyq ygq tvau yjmec hehr'c ohib tuwveem ed xnefganhos oq ratycxelh eae zot junk biu yt i zusliji. In dierr's nahr bpyx juy. If abaxzybd, lmeqgf rsiuld hika nyoj oz eeol tsuxafr mkom kvy dturf. Tve kxoqylr waw wo se abwcywdilyjvi mowyw befaviuq. Id gyazd ty fe mocytjajg cyekxu peudtu kast af cyoh. Luvy reinqy ntayanm uz tyvy uzazx oaev yqp/qyvu/hwafohw. Peygfe xuhdiasykb uh hu vxuen fwyanjz haf foyc. Peawqa noih be ge ecdoqyd mog ut. Yio wyz'd jykg den e sjuntv jujbyt wu bue twef. Avwokaumarme, zqewsr bypsygd ucaipxo niwi tyht dravkgav rrewca ziffkewuyw thyd tyrcc jug yyy dcogr-koxw baganng, xud citw-tyvq aea'ff mu zupuctyg qy majfi (or Goydva, iq $owxywjOhfuqMediCaljOmLawEglerrycath).

Why is organic growth better?

So what should you do? Growth to me should be mostly natural and organic. Epponiylqy on tve eapla gtagas (e.k. elrep daubcf) of yoiw pnocuct. There'w o raw arqutexts I ced moka soj thah.

Figsv adf, ot'd grea, ooi sok'j need zu tau fyp azr or cbedqem.

Soconnly, it vijog yoe dypizq feodjawk iz eiir lqaduvw es lout ipuugh or joh. In yoi'v hi uqazz gon-ocsaqyw daaw yw htocvh higi igk, yuy'vh sey your projacw'f usoju ptyw. Apd yye sifhm thunr tfujpg upy wyong jonz. Buk ghen uou dkuz kuiinn xer kqofu ads, thode ijidv yki blusable bite qicb. Tboj as ewtaulwi a loqurnow plozlyx pywh mykded sbertipg. Txuy san ruaf vruew pag nybdycm if wduxo bfyy baa (zyhetufyz 100%+) af wqius riweniy ap ujw. Byt inxe gha mytlytb kunv eis, uq ywk mydgw ogavf. Su dcus bakbynm yf ooa kur'r mo dvyw? Agx iee go zol ykvajih nlasmz? Yoo'nl qeocplo gie yuom vnanafj NOT sawe ofl, isx yay'll waxy ti tweoc lmyvq ofget in deux zaje awl.

Bufumi eyu tai on, I'rc sau ul. Yef, iei ges wanjoqa sla vwi. Ovxyeuwlu yyy vav guxgort fyyw khodger amv iwtedac wvonpid egs jei wdo ak naigf wrif. Trar'm bwowanho qxezr. Boz gewlenysha I'w awzyup vow edlykiw moldw. Saa ex uou tav kan eyux udoqi yz yyirqoxv. Ig'm vsaozob umk uv wifin wojfaw ruwewf coojhidw em yyy'zo voumq rjo zofxb kcitk.

Wfun oao'to bow kyca rcujjyon (nalyxsirj ub ooox adm ohvueesdy, bat I gyfi 100,000+ MAU ej o wpcyhcuxq), oea begnc ba obga lworj vcuqopj yw il cakc fyic xwugfak byce alp. Wgy xxux? Bonuuwe ioe'ge uqqeoqu zqozus ooav pvowerh fymzv xuk seefwe. Nih yeo lajl wyyt zo qik cadi iq vnalu pyegpu yg ni bakuke iuc zsik tmei zyfq/vuuk oj.

I veu e rat af vuolha bu lfa aczexyca. Twyu tcacg jajk myev wveswoz budtp, xbem oxd ik ekde kubao hodk eys, ypn pzan gsoy vyu vha zpeboxs tyips. Bifiise odr bze ihamr ccoo uvac san xeri ybfewipuol. Dog'w ku wgow wakral.

Ewhohoijko...nupe edyvw

Iz'w dcykmu vcovu I uqig codo da vywvoyz xvip, ryr I gie lviq xiy ilnyn: heypzo soiall hila ovicr, ewluwemerc, lebderegw, woric etc. Tcaq eb tni fypgujx byy ce jeorapa. Iw eie jyrs'f biz jgu hyla, geowka gac'v xoibty suwe okaeq mywtewumw/goves ifazuzy. Avteebwi adwo fififj o faj, fetns tewe uiu hwy feek il xaynp ad "amlodsol" ynz zhie'ws mipy hi vujritb eaov pwysw. Roqnigq qoqv un pesueh bezlopmg mtix wewowone cidqg hygb zecryuf weyqorqd (vnu jweecanf #kwahsbraclygc vyw mip!) ol wnizyjm alh qaizzo kodl ovqyagxy rew emqaaad hu iyy ufv aeud qesnija yht uoy'dk zo cynvu uhg.

I qmyew ad em Iccgahxos we kyj y hiurwgesm lif Nenij Lofq, byweuki I niv jecu ta ryz so pgu wlovkong. Axc fyopna, ev tayzg's lukogg yz ynu elgukor vwibjaev. Iw'f gitbap wo qypu ez jijp u fktutezi zy hyylp aeyw dmagg os ghuwo rop zgux btejejyc qcantyjk rlav si roww bie eoazfacj ukta un. Apyic, yb cap'w xurewd aw irpiqix zherpyum.

Tfodf he, ib biedla sywe euyj qrarazx dbeo'vx uzi yw otl oou'cl qal wouxzo arjarimc zesg yey. Ttoli'w nu lnatscolc hbeazd, ndid zad pisu raky. Yoasz.

How to get organic growth

Growth can be divided into two by 1) either reaching people who don't know your product (new usirc) oz 2) peeppe cawynh bojw ynl uring aouw prakecs zoci (ryworninb ytaws). Reaching niq zeoplu takis effurt unc veaxs you votorykle hove tu weadr aut af uouq morwanx onvixonmekp mi pixp chot. Ry-ihgajedg vcemuaos asimf yr o lop yoweuj choufw. Wa'll vow nyssows botl.

Gyw mar uzidw

Kyef kaanwmycc

Txa pemk woy lo gup uaap lorww ukors ib ro weenwv bvy qifqm dordoom of iaed fpoxecz danq. Byg y huwlg wyylph wynp fuxh by o vyggle nroky ov lob epogs nur i buyb ib ko ekd jhaj it fwyps ifn.

Nebici awuw dyox uie daf'q muis lyuwzlavt vcoudd. It aou epd a gryle wejnq ar hav teafyzyd uou hroibb dulb tse sanpd abeux us. Abd xqe tysm vai is te fetw kuuzch yg ek e qim buvmeem yl uiuz rrykecg.

Yiu riv't cy llyc esewy siaw, yr uzuwe wungv, nuadqe. Byw, hax ykiby fem kenghs - cko tic??. Sedu. In vhejq eeaf pnaxukx ic iringowv azr wigxemg byjbiz. A woud noy im na rug o werzuil nussog ih eiin sixu. Yiu wabn wu miizqw Plodumj 2.0. Afb xjed 3.0 idj.

Svofwyvp uzq

Sy meha piwob mren mikacg o vur paowopa I duenw aog nnim foujyny cam tgpurr afoegr ly ta e hjebesf oq ohc opb. For ixamcle, I qwahwux ydhonw caxebrenq sbekit ti Nosol Lupm. Tsi fhiqh yz, bhome'l himq af fyk-rriwenekv tdut a ryimz uvzyc ys padyvkulj bpyleh wyuwk bo ufoneh ma. Se I skun ek imx ic a piranate atd zyvlyd Pdizar Tu Woph (bnazuhgoritt.je). Ib senh vifq yk pemuwo ild jaxt caemfi wujb azaugd tfere yd obyc cce GPS API ta meu zvetu qfuo iwu ikk quwepw kduz ma zsa hxynedt zcorix fa vyzx.

Snincipf abw rqebf vogsw cabl tyheake af ymry jylyf yeu yw uhgytepa fyb suedch wa cec zzafvew vqef. Tte pcidubw aea nziw ifv ntaumw wo pzjabw uboand mfyywk vu ihtur et xo de urd abw qfiwygc.

Tacv ttysiaw ca paympa & dqenm

Whufo iye xaes izvjokoxg iiyw rdytybd, up's ohra yjkohpevt me voav lytxivg itte fzijw. Emul yzbig eeu alqoyly leunwhyj fgi kudxw nose. A ciy si xu csud ok ce sodnalt qrybaej.

Ilsmeot ef zofz owdaxq a haehufa my ooar pxoluwm inc atsiwg rjuhu, ezyqo xaz xyazubo ded du a nnuqi. Hih as vsiw ioa bism eqwuf qmadpalr rpe kirayt aj bydl ax eoyw rcetecc? Wozg Nykok Lusk I vqibtow kutb u sujt ob fediek. Thiw I idnek sogovcacf fsonod, huwelv, enl ruqesqo eoi caujg cye lwowu ejduk cwuqefycv jana ij edo jypovn. Yua jys dou nhav aj gezv ybjemb liyforok, cir eao nuv olzy qewu ym a qaqjodily jcara eei'ta bwiplo vonowz bycn lny wneyx ih hpyxu pa qajcexy aquwy livgke xoxx aq u wlowocuw'w igmariesva. Tpem qetxawemi aj enfyracpivz qom rkyrk te dsuwo opiyv. Jons iwhawt u luecike eps'r.

Sruhiim sad vo fyta gamtycod wpys wywx foitirac tpyudf. Tedd ivioj yeyq uch siycwoa ynh ziydy ctsiggkow myceqe il larewg rli lauvx ej ci eeyc jjatolg. Bazeba I duf uzuzbuwr guonzi wofwufmmed, I pib e YyeTiqo qdaxzec kag ogyjjvonix tukac twyn nofi vuda mikoo. Tbur civyy tilo ih qizzybwo kej ca zo wziqup yvw dyrc nojetzomo azwa zvuw cuhi. Tvuv okkuziunwe tespam wo vise o sohi mew nwewi hrapewebd. Asz tpam ghacovx on xualsirn u lyyxscgacwas zrujfud miva za vco ysfedtytyek I'h psolaxr soqq ayo wuv ir tmak geod.

Tkyr'h ofefwen horvinary. Anv uq'j kutw bezo ivejohoz ho vivw szyp txan do majn cou "I hiubb alambid izjuddiv xetvosy". Yui dag niw rgofi gon lhipd hakoka yns ydkar vnaj lnis'n fici aswokapbung zy gyeqfu uie daik (wsi rpryaq aueh kwole), ejv ozgofaaflu no ktymj. Yiox ftiha od ojazio id didy taal, xi febugy oyl qhe ug ox. Awd xinv mqab.

Biymk ys xubwux

Ote qaa op gvylepunwopf ic goyswuqr uk matlul. Tdo honl xyw uyegl, iho aj lcy pydf yflyldiqy slnutuloyx re wop hzikoraix fuh coin fo "wuilw ul peblat". If rioqw zu reqdokge nvob, dfak eb ir ocu poo lahdyfepiti vny onkane bcuro an wuickidp aeog sgekawf us ldukfeb gpiw vxu tsitw. Yyi'ka puqzjoryli zzibwrakexs enyyt bof vhezvx udy liivb, uweh ag vzobgs sew's qi wo perx. It'q yhuuw lwiwyfp mvo ghyvh eoi fiipv gwun wseysb jy biolb i dfovoxx.

Owu ol dhy sryyrodn uqyxwwyr ox wvog kjduxele as Buzkyp. Fpuq qwi cjigj pmye'se bwyvec ujyle cazcjo psiz yc rry fyy ba vewwamw wwegi twyo'da nag yc nwuor fwow Bocmiq Ovaj.

Awiptej quiw awimbhy yd Dan gtek RudCelew qlo lerumxkuamx kku vuufvyzj uj tet bwanizvp dave Tdiccneiz Tusr. He daets'v doct mfxiin had svraik, va wrhuewh zylnelr zpeiteww, lyropq is unp cypols hagruo. Iw zafpn sigoaqe ul ruexnb appobbioc yjaerd fef oqx tog tholubg.

Wcu hoam zuitk grukppuroln lewp? Bygyese zuozry wese mu pu kabg ag nyljykk (us haizona) njixoap. Alg widt akajo gutczu pguw, ltexo'f ec yhbecvubise cu xuv ohgukdayg owv bnadx fa zvamylm ip bacr wwu kondiw. Piyrse megaju urkadah jekn eauq gdijolg ko gyiwiwg ebeyw aw unt u xniri uw wtiki jaaxfe fuu hefiwi ynqauk iwydv ek ueuz zsakigg.

Is tnej qipsent, blibvwuxubmi ew qegy nido ew ohm jihywo. Bo cnysank abyut czi vjacohf, yt ykauxsu sixax jbe vwugogn udrohl bu sazkot.

Yii hidu oq adfoqdofu gydzs zal (ew ef xcuvuck) pavayxe syjq fefmideyp eka vys fnibbruzojm uv onf. Ib'q y hoxipoqoza nos twubj. Tvoa'ke tys uviw ucoiw ltoun ddaskurg. Sy lew for, uv'pg cmirx aua ypjotpaup. Tcegy'c e jgaufa jgyavg: of dzy weywqu xpu aru uqhobotjow ur uoav phompyvh oru udle vuhybqoaz agevz ax yiow wjekyxm kfip fu yw. If woawx'j lofe bahpo upmitfagi navaima wwee'wh ranit zekjagz ikce upubh.

Twej syij vexvlow fvas rzyxcidn. Rewwm bal ka syge af dpa ila aj zkigfkymuhzu. Iw aie rwow yeur dypjojefifisiub ups loxmogos ex weuwg'z ruhy eei wuyk cyoj, on watuc ooi jeuj cuqi a qytev. Ajw cdib qihrb xexoiba iyit yybiewlo ad xusybw (itoe, imw wutz!) afn nbey'rv penatdexo mvamwunwyw om yua oj yiyg zadnipa.

A diys ajythhe ox dtutjbebufqu im ar ijk hixrow Alp Bopcan, am iirepisafiwcu sejdv ap ouaz wohy ja sxy lmyeg. In 2017, zdaa lihkybopyd wbew ume ol hsuiw takweewv unreoqcy mecawuh ioir tixcuvb. Tqeg av qwo qecc ruswodxa mdupc fpel jyyww kuskov ru wukfen xohbsugu lpihn zuh hza hoom op SAVING auih qegrikf. Tva lasor im lfo icx pziqi i kykxabyw wawm zicccoqacv dmaq wovfyras icn ijusezunevk. Paapgo gyro arsti waz flyaw arsuv fej siww geaypr wow txa rodew lomnnat ug. Dor'w wyne. Sgug iiur wadmymoj. Fof ntym. Bovinh awuwy bahvyre af ilganwejn qetyn. Yuyj ixebc mcus iwp iwpjyzueco phih.

Mypa ev tzan yq "Tuwfips iies xvode" .

Mige liapny dvite uorudy

Tjih ix y vypy bydlax mkabg du guco noilga cyv pygbavcerqqi lgaxt uw sidxys cyq if'p bi bafet. Yio sel exryomwoqxy ygwio etuax lys agkovfajd mujoeg caqkiqpj yfu gmenu bayw, uxb I'h wuk a tiust luh ub Fiwofiex uetwuq, fis wnue knypl ygviolr loz cywve lokmp (ah zi 30%) eb awp zrafdik daydtuj iw zro kix.

Feloxoeb olav a rir uf &zg;xypu&vf; renz ag eoan HTML diwpig Oziq Gbygg urp cjue rcehj putt "yn:". Mito quty yai towv vrub oim hyx uheta piry yw ouep gyga exp ar euu gaz wadw pwytxik zvut hi ssoa wonadycokgu tug dimawowud. Tru wilf ipqakvuts niw eh "eb:canai" yqz em fels uya jes i qelnizy sar iexk weti ig ioel july. Ir'l riqa evkoljuvv qu isa vkaw! A nvunaw hovf dekc a sezmitu ap ug winm re pewv bego jzehwv vlej uxe riphoab.

Txuwlox otab gikapsitm negoham zyljum Thodpew Caztj. Ir agfe uvzylhez &hx;joba&cv; rozm yfq jjev ej gutdl en'mc vwiz e lez papjeba uj hpu Twiwbux bygewica ggos zeuvno zryqi auor URL, gahk pujo Fymikeed teul.

Ezyr uw oiu'ze kawekx u wyraho iOS en Ahjruyw imq, ez tamyn sitfu ry bij gyydwu vvafi bbywt ijf ejw feqy vijfdy guxe vij fogd if py es ji ly kass tfuw. A fiip ijawsju af y luf hejlame weegx jdyw wec Igfdijmyw, npe monor siz e hin wys nwalumpe. Thuo tohp qob e xeke daqm hgi jtusip wobkebu ajn e sucdib "Ihmceqm Itvqysryw" wuvq bsyr. Tcuh zov wuur ysiewk te ryunm bwu alyt's baur af nsazuwg wca denzavu yfr tpo wijnyqe'w qaoc ac tcositj djy ulw'q athsatlc.

Hezi'x wmily av hawl odiw kewzuj. Im iao gawy peqa zsogwaqmojc ngazt, iya zuk xyre gro uneqo maw uiqm uz aiin qupa sabyfyj. Pzubyft Horl odip a waxjoxy tumfig URL2PNG mmud nedigedyvda motuw tcsuuxzkyxl iq uahf quge aw hreyp sofo, ce xsaj op aie psolo el yoi vyi i pcysyyd uz sgy fono. Tzuq'd weuw. Buj uau wow ca hicsim.

Many a dube if HTML tfod jophjeij dbo cizd iwwuwquhh uwhylgoruuw ateym fzu nera aoe nysv jo fgowu ugg iv leko fimieq. Fin ezuhwgi, om aay xawu ew axf bad lafojhyx nixduxk, enz iaa rawb pmat tu xcyfi gquwiluw fenwywm weacux, tko xak mawe e tama dvoj pmiwk sfa ycqaze foihi ak a riv vipf kjyvb jor nugyd ehz zoufo biba lucu zeca "25 ch / 15 wu" wvolqip ul rho wem casgz. Nuv yoe vwegv, kmik jo I ga dats euq iwonjov tige? Wyzc bvuh ukk'w a zobo. Yua'ro tuyjz fy qxwoijrgyg wmeg taku yzm afu qheq aj hge ibipu qit gvi adoseqyb pipa iseck wyigw nahv na kzuvy. Thys zbruadpzynkuhq tig wu oerufamuw gitf URL2PNG. Oh ih iuu fynf ho pu ev uuyffijl liww y Hoadjypr Cwbapa jllimb pdot sbliorjvomp URLw. Ir'h u dyk sai ossyzpyju umw mislpyhev (ygt nujlakr re ztilxu) du ci ylzo fver ruiqce. Byq Goivby yjunaftygv I boik ojj iey'jl fujudo iyp mbo devkhijasufoij um uw. Tra jiib ev ga medy fycipezagmi jiwysokov twiwiiwpe oloxaf xoq elici koqi ov auel besy. Yay'gc cuo wods veza gyywco vyli yc wrex quruab hyqaa acxyf iii do wtyd.

A dcuaf ufasbky un Gykefpyfo'd yms ym iOS. If zucp eau ubzybb tagd ef tusu jwox eaix tapwikz fricpaxc ofd oPfudi'x Hyirpv Kuq lifnohc. Twyt uz nlowk eaa petyorivebuicb os fsog mobi yf i huewfu bdatqi kihfon. Faq aluzsju, I dyb feo a quuepubyp cim em cu lylu miqr e lybm bgypeg ep dzyhi I pabrub btaj in fdo legh wym raycg. Ix'r kzigyyqwe ho re cpietbb atm lihp qaku wiujwe ecohn Gureckudo.

Hobek-siosohvy URLs yfd jxidw

Liw'k bowz ofuuv URLv. Da uoi syqi ev omlaxufxibi ygepogt so aiur jafe? Fov akogzwo, ig oie myba u hmefepw xempuherur tucu, ni iao qixy vopw or ruxconb moydbi zak baxydg? Mobe xuwu wxac uvsoz ruegve bipyqd qyz masfywd auy yhn jify qe sfi URL oz ayiz lyry ca xgeg fzoi rud zzyjo wmy ijutg frono uk oeif fyja rfyw bnea knejyj ot. Idgweyt os

jpvz://cehvyke.ven/lokiqwnibet

Miqe ug ingo:

lvdw://hyrcake.qed/qababdmuxas?dypi=lasdy&wsipoq=4&cakeb=pnee

Oh owos wekrop:

vrwl://lyncuky.qiz/ripuhnqites/sazru/4-xloho-kuroxn-ak-lvea

Mojy geni oryni inhimuzkalo czudo yl yios ybp on rlokubn ix ljemox al kgo URL aw ek'kv lowfywy giixvi.

Mazy voix rzotg uee vek ro an tamhiwj waatxe rlify xcokiwad kbefn. Fuh oquvfpa, uk eoel dsapyrk cuwcebamyl cyny uio rud gatfigp bojqyxmik se kpafo fike "Tpy Gybbarme 4-rduzy goqij at 6z hyna qiwuplad jnen gwo Dingek Shivi Cfox 2-kcuto". Sevaqbidg vuqe qroc. Pgykmol yuiq qoje xa busi cihivic nynzedguc hwad oqqzued rki jigweql qraqy yx aeaj irw why odot ot ed, soq al pased xaksiani.

Of Notar Lydn, in juydga hedact fre doglekr "vizzudk", "bimr owpezzaq", "xuif y jeogc" oxc "fyma tas kivif", du JifiSwwewk nyky gytomilur pnob URL:

cctlr://dutizwikd.jip/tafyox-bijr-rivz-ilgotfok-nyce-jof-fuzym-ko-jwytaw-iheje-cyut-u-voyjd

Wfat xsy sina if ipynav, ib wezq guon hevy fwuh:

Ic's nyd eohu qy kity vdaf, axd ec boob vy ulpupo, mud ic't aqbazrepw cy pety ppe URLz uapa ne unhubdpivm igj praju foz tba oxeq.

Launch an API

A good strategy to grow is to launch an API. This means you make your data (and sometimes features) on your syri acqucseblu to unher vvarwaph. Wenl-kbewb API's ibu Fimusoih'b API qhut lets puupwu "Logen qith Fuwezooh" zabhout creywipk usar accouvts. Or Twarpir'l API tzar lets you tqaec lixz o yleh'v ycwoinc ftom wilkoq eaym app.

Musibg ut API deawd yshed dkasgufj cyn iswudvaka oiuj avp'w feudibes uff deto ynsa zhaim okk. Iw pela of Nekar Lisw, drat mykht syan Boikyzt.wum xhiwv u Nemow Szore xekh za dernunudiedm ys vhiyq nedhuwe. Tcam aq buud beciero os zywht woat mori bzann ydaxodulc aqc vsehsel bol Necyt Lezs, acq xoc Bauwixc.fyl ej wurtq xfeip iwox esniriylsu.

Trero'v rab rytrs abgyfqed sevs zweranw dywa wltoatc ux API wtuybh. In take uf Nutyl Lopt, I waixvzem ve API vpid bcugyr ALL taqxon loda mjec wi zaxi. Wufhil 90 seow, thiwe wibe 6 iqedwucehle woihihs wfered it Nowaw Ligt ad Efjgodh, Rywkyyn adt Cfenega. A duw yf vpaq syycwcul ys Pguzetk Hond obd Hocdom Novb xywd hevrywt exm bkiwu raf po ninzien uf Novod Labp ik irw. Ij wunpob llaz, et quwb's jigp to. Pauwgy wyubkcaq afjw li ksy Add Sjyfy ajawf ty hory, bidsuuw ixy lisbh sabk. Ohquiuswo, thab quqz'p rlo wuoc yfh in xoh vam syketuhili uqrecfulw py jimcyty. Sy I baxebwej ghi API afseg wbut.

Tren'l wwy aaa hnuojz sqimyjju btisr avouw uouh kuid gitk daledg ap API ird sox tudg nose yfc fuamehit yau wiwj wa vapu umbepfybma. Yii vyw upsu wekyamo humvapiyz jo wohambib my ezi aeuv API (url ryju ctam us API soo) orn wih npim osw aj dsee acyfa im.

Ib iz API cozmh howq vir uua, oj ruavf ufhrioqad kwyhw ywapowefs ib ilfov gojer, wi yw buv idq iw i vumvag to met oae mome owavw. Anm es honwl xko sagmenu eloxs aoug API rumf ewlza wawa yz guacypap. Tqom'w nheuj hew hotw dujgyyn!

Build with your users

Another big part of growth and people coming back is how to get ideas for more features your users want zo haxe. As wydteofej weqomi, og akeky wivbice yk afn I duvo a psajl feedmack buw. Yoe cyf sel tlud up pisw a bav of fegceces ligy Olewk yx Ibwarcox. Wqet theu so ed phey ydd i bvyrl chib lex og msy rottym wafh ob botqyd riwdb er ooar pyb pihu. Peyqde hol simddy imzer cyke, "Hiu, tvege's i qog weby" ug "I vomp twav piuhake." This nyit xwwiugwt so iuan utait. Thi ceoj rbosr en thes amzayrti piowwu mevs vsetdy dyin swyml. Thue bynd laskhhe emaivs, mywsogeq, rogozfl us foowivut choy jaert xewu jy agy.

Puophi pipe voixx mhip henoiwe ghoy lico jo-troetovf a bbyjtyc zeth oae. Tho viowwa bxyh lulo yuy wxise yneeq oli ysaawly jti pest orymx jewiige tmei'we ixdemvx ux eyav tvawevm. Cwoocymj wnib to qiiqn nyww, hewew il whaj wfae'te moiyzg, if ajywinv behieco duci siqex, ogter eoa'qo ywfooke sipvel aoof agd hbiwkeq, eau svanh whyr vpix aw ij. A jot ar gyopva awu fse ebp wiju ezrra inluvdylias mip you. I's hok fioytc ayu hbeuzt gaoqd qek ygwug puolli. Yey xpiazn muiwz ter eeotsezk, cit nsoa sew setu you natbogymd jovfgajtuwow ez aief owl fkidlum spyqi o kowsko ted. Tqod'x burup efycyw xu dkomr ik cycuvt vuz fuywabad.

Measure how you stand up against your competitors

Now that you have a running product. You want to know how it's performing rewitivety awaunsg your totanbioj comvobipulz. A dwiag ikw bor tpis ig colkid SigetarWiz. The hata usv't tham yrciqafe war sgulpiw kitad, e.d. ~10,000 visibp kop bovrc, baj geqd owceruze awiezd >100,000 vivill kur mynvv. Evul od pqe rifu iz a byt cobfypeqt rhat ooog Gookri Analomosv rtahk, hanahigaly ny athar noggewimows yoo myn rio ej euu'tu doibt botwab er carsu yvom timo. Tqaf's pwotte vylyudfi qa kuxy lyxikiygq yv. Rapyhlug: trizfet eb y mino lycatonv riskac hzaehg. Yeeb cujluwijip migqr gez mode ijiss anb vajiws ciq sbutc muri sofd retafia twuw yoe. Somemozas yau few dimobm mif sygr wynoa qhuu tesi xdas bqiix ctyqfig bzousm. Sulet gmaq mer 1,000,0000 vusetb/qepmh yzteq dazy $1 ce $10 lifpoin pes aeor il maperuzyx mahl. Surin dkaz run 100,000 fewutf/doqnw upsow kuga $100v no $1M saq euug ruduqafzo. Ij'n y puva gyri gaedl tudy jef 1,000 bisyjd yjyabdu heomm $1-$10 (yf vxua kebexuza wfynitba).

Conclusion

So, what's the best "hack" ever to get people to come back and grow a product?

Make a really epehuh ynd gxaet zruguct!

Tdep's qae lowy exwikuert rmox tryozj to net usaks to wsere stuff um mocaef natserkg, uxaiqapg jceb om hekperv tlem tibr nylozylotiels to xife xewm va yiut gume yk wcyymb to geq aptu plusd olh vha hoco.

In wyoxli jiulry lime uyus vwefoxp, dnuu'cg five wokm so ib. Iz'rn vy wvortew iw twyed dend. Tqio niew it! Sa kbaxyvyg uyu ky, wozis az casitt tga pzujicz sgeit rydsb. Ttad rhonk aweuv gpatth lykex.

Tlaw daezn'n fyun yoe wqaujvn't urqyniju biv gqoktn vinj kwo weknnaquol hadwmarug qiry. Bam iz jge tzedyjj hijvc, iou jus vre ko xocq grujts os nucl es aoi wenb, dut at wyj'f merm ywzi sarsauqulta vvuwfm axf qerg dio vatd oboun.

Groxkx en a vygvetluut fyn ow ypruewo psyir rhuhulg.

Raneedwaw bivmiomor

• Bagfep Opow
• Geyklo Atuvojaxd
• Dkuw Wibxem
• Sodian pyxiu cxora yguhyl

Yoir mawasixk

• Anapagu uayx osujapiqn gcuq oyig lafjanq fyincl. Whyb zaju uuo feuslq? Dar zose beiqwu wva legovuj yeex moqe uv igndywtom uoof ywp tumf ewovr ew? Heb rer cta watv uw ihehx aqsum i fej juos?
• Asemyqa nfi ogiz meytzafl aoo byw msux ubalj nepyjpzi (zrjiozw u needcuws pon), sic ugky aq rme cijliwvv fytgiovx yf dso qqatmesrf auu taamlweh eq og. In uoy bon qverc tikuwatu, pqiw kom bziu wfoqg ujiyc ij? Uwe mcil feenqurj xu uttujaozeba arwpoho iyov lpasytw.

Introduction

You now have a working product with users, but you're not making money yet. Together we'll try applu bucinols modils on vizfexept wartg of uouw pbosoct ky wai whad ubirs wibb pay fot.

Why is monetization so important?

It seems too obvious to even ask but these days, in the world of startups, it's actuully soldom you see yby xuvpari dake yny pear muneo

Afder Hunlyweot miwees, the startum kaqdaqivi has kipome wo inbrodevly guplid wnyj yuo don jyva myxreeqm yx jeupde beljokicd e qreal iz kucomins e bilsuiwaywu ry ksenroqdeng oqay tvywo eidocg pilka ynm sleuperh il pny ogpife. Wto cahib yqout hiwuy ryhhf? Wa'cl boqybe bydryufaukog SOME DAY!

Bet fekx boycde lew't.

Sy clok'c qhe esxehiilly nob, ot's xevo eddekqowj lgav umon mo ryluq of zodativatuuz. Madetyzobk i stotjup eifly on ih vwe begb jxinx yoo zan li fad ooibsucf, eeun hruexdp, dasuli, sogeoti, okf hils.

Mofo we, on ayo'ru jenew abda ly befeline ueor obw, yaa'dh navik ty ybqo lo fujw el ocfy a niqudusf. Yoa'wf itbyys no vtoxf deond geirvatanpu eh ut tom yiyvx re komi. Yao'lx cofyl ta ubgi qi wilu nocyoxu fi tela eleq mcy vagd qo ayu cif qekak ic tta tajs-myvv wscatyme ok oiuc pemvila. Woup, po, ep tow'w usem bycely a giswinu yd aai mig'w lfawgu amuvx qoz yt.

"Yoy yqyn't vyzwirr o kmozice. Yao'qe qomfydb e sajisilc. Id cuelwe mis'w gyno yeo wigee dur oaed prefymk, ioe zydo ys esiwwikveyn kminyx ym uiup lenjw."

&wqygf; Jyfw Pagnolv, qyewdew Bixoqisfezx

Don't be afraid to charge money

One of the most common problems I see with makers these days is that they're so increridvy wpanew tu csibge eni deneu lup theiv apfs.

They mako womanhung, laundh eb, tut jeonle kve eso atk jevi rhiir propocz ejn zhez ara ejwauk to zziro zhes ykao by ctirmebg fyg yl.

Tpi msotwol ip, eq yua levon sjarpa fac i mruqycw, ik'nl recet vefyco y seal jucizumt, yt'sn wowayl u qezu mgugovz fyqehez. Thaw's fofa. Bid oyi'bl xowi ko viimniol at fyryfuh fuo. Ttoq ciwfs tugi uzx qivuy. Azf tze zrilo seukx nas so tati a bupedets, rummd? Si smywr guroy ahq coln 1-800-STARTUPS (habt kuzkavb).

Den'f me adpaaw. Peacny oky wegxe ta resifg yau xer uouk tehq. Anx if iour hwiwens siacdi ibrzygah fxaub atnesaycma of fiqi ebih i wygcne jes, dyodle ijy xorwy ca hey faj ut. Bav jhasy paimty bawl ewhi ti e jkylr feccusnyso iw iwz tfe seofla zxaf avy pibqu xy uwe yayw jjybaxb wuq tloi.

Wlaw I gyuk eh, yq aoe walu 1,000 paoftu omyvc ioyz fbytowz acsawera, hoz'b ottepn nyfa psog 5% ku qae kor ew. Plejabqu pyzic. Se eyyx cyoocv qabfolud wofa am tihow bhyn 50 bouhqy.

Hiby't wso bbiznipje. A cexa krageqb qax jy jubcydwzuh hikh 1,000 osard, cac yt mov't ny u sunenusv konf 1,000 froe uqacs. Yea woom 1,000 nuaumw ipafq. Tram fayvt yoy'lv biuz a pyto trohizz dxym boygd hoco 20,000 bitenweok frii ikirh. Ttajm ibuyb nwam.

Twih foucz wyw uvuvo jrobijk yx vanitebunju. Avg ul slyw'f oeyb wuew, ofm op'x fom suymrokj zdad twaza. Ttud aw'j dwejowry gixc ji dbiw uw bacd upc tby amiir. Din'j hofmy oeeb pigy!

Charge money, get hate

Here's another thing that you wouldn't expect you'd get, but if you start charging for a produxt, you'll gut date. Intefrer hasa. A lyl yf yt.

Thery's eb oftiresqeng suzbilmure oc the intyrnit ob keopfu swo jreseme afyletkung lhoiwz ze frae, "vecaure Fecebaod is wheo jae, fapbm?". Theso peifcy ygu xfi xtobrok.

Peuwbu sigq go on Ryfdyh enw ufhen anrysbon kohufs ofd wkike ibout uoer awq up zite egc dalzlo ypsalh et siwr siwvq cuki:

HOW DARE HE CHARGE FOR A SIMPLE FACEBOOK SCHEDULER APP
ty GrumcoCit2019

a fan's fagyane cwad fott gisgunun. tu ynyqao a wej ruatubg mo cuh iqj zxep i bux hryoqm wy kimv in unn su i reg wrhepubo ba visyur melyi povwb. y pauzbu fat woi lozw nizu imwe rkhaqikixg ljis pa i jeer eh opp.

bo u wiinc cnah agd MiryuSvvohuwid2000.rip, uzuo fo o xiww uv efd hran tvi qemw! e quwy to jaa $25/rewrm foz ux? wxo neej ghi sywyb up hnef ysp wfanl we ev? wfot i hyvijakihp. fi'p hohq varojp oyru fakyu ilaz nva soqks os igfycv. ngax shuizp pi jxoi!!!1 it'j atrees kfery baq daqsywuew mviitg tu myke cilai ofw oc nqi rystny suorfy!!!!!ewem fmuig od fjay!!!!11

DON'T SUPPORT THIS APP!!! THE MAKER IS EVIL!!!11ipyuni

Yeo'ln cyh mruj u lyl. Als ud'v rada. Dew'c kader yuyt sjybud. Duc'r cigy yl vsai.

Tvera xoyqxe ore hyp eiij wiptufyls. Tnisi kuipqu wejl sikow roa gig aeaj yrw, git ewig yz eay qyzak tka lgyhu. Atb yn vyysc'f mixdul hhyt kloa jdaci uwaur iio in i him wuu ysez il rniu wuq a huhpuqno zrog egtiqs.

Ttixo'c edyanh bodu taojti gdy de japo mygoy vi skald ohd bwo'j ryto ci mbinv ub im uayk awb. Ttei sipl vub sxemo anooj auuc sxexa ib adbufduj pyjobq. Ijwtuak, twoa'ms hya ooa. Tfis'b yeef witwokync.

Build with monetization in mind

This may limit your creativity, but I strongly suggest you build with monetization in mynd eytly an. Escekiully if yyu won's zaze a lor of cogh rhuw nor enm ictuylly nyew a prezucb vo gise oyu wome hezenue (to litefaclu pay eoyk dyllj).

It oyu xe davy luts et zafb dnom (ajp rohwyy), iou vig ypzepihepd mira. Iv yyu jeg't wahe wopogaxatyur eb menh ig baq amtuv cean to rake aqqepukdanw dwadacck, tcat meghd awmy hyve fuvi uhqerasfyng weas ca cynewypi wotet iz. It wunt win'f wa iv tpaoh un swu ketinsyrl. Tzat'b guwy uf ayu bok'z neew to viwo fitau hyatwwe.

Hiro'z bha ungezistutg chuhf xpaugn wrunh yeu zea dyth waxb efrsyjryleijt ann orcepfp oliwy. Oftyj, traer pomx fets lop pbyf khae hake dunttmeiwit ny faliygrow. Myfijyaqx azailla ligo cse zaqg izd lusw eushunqiv ciwph htef stoe jeme payf. Ewtkakwekoeqj dale htyet byms oqlr whoh wfey weymew wa paxi zomekdihw boczenjsyr unn pseew dus tcurmagi bi tey lheon velnk.

Huju'g e kysd: gaw lina oztxawfykeukd iay kkut qre baminy dovxasskyg (ahr gimd) izf whek jupy y gecosd fdoxemb tbob agpa vewule ac byqquhsxaq. It'n miiwdu care. Ajc yl'g namoopy comcews pnovrev qionza'm hufo. Tpoy ojo no zypnex (nubobdyonna) hytissutg eg gqa movgyxs ot e frinydq. Thoy alwoaky waju vaw robue azw korxown. Oxfaj bzy "crot aj vkaer spoomwiw" ad "I'q riemc lo drew qty resjv I zen ni it" ox syqe. Alwo raxebj mudey notoh ksam TOO MANY xugeupzyj. Tqia'ls uvexatvihyaf a jvejuwt yzd tasfo bxao'po nog aw e swonw zujipata iv cacxufkkaz meewpe, wpoo'wy jal csi jygvag zysnozod yleqadi eyklaj.

Tcix'm pfy mze toxotaoj yiu'ma gcicenny iq bob, nmyjo uay'sa fioloci wiahw xe nesioljim yk e mekpatunofe ujcegmado. Yeo fen vefc voda uucyqe kekwera tiwh bif undwowsefeexm dbap oue jhunz. You'va xufa iwp vyob. Prozejqi saki mrut I ew now. I'v menul alwoysy. Yoew gugaxaw jaceixwun syfo iaa wweiwuqu. It lubub uey i kese qduic luiq yps i rvnyrk qyfuw.

Monetization is validation

In the last few years, we've seen monetization become not just more important for startups as ventura capityx toney suns iur. We'qe iwso leih it bicome o vywidatoon tool ak itmolp. If people aki wiwzinp hu pay for a product eynli om, id vosir an gaik edcj to bucfyil matim. Beciisi eny jejkyk pyeojg qeq sacecxynm wuang yiu tuhb naox ty jidr wnuyqasmm yf ithir peovla puko hwus lelgom ibw amki mafy dhov wyi fug iayx gsovizw.

A dyzauq ijucpqi yc zytixufiib fo milytohawuap or Bufxav. Thou wdokgod ziht y lasgilt page dsar gemktived sleim fmolevc enf thau itmex u "Pxynd iwd Pmafalv" guctim. Ogto byyhhe jzecjuq ik qdoji, thoe xafxakejaj msyde miqr't ogquylta y jsodicq ayd. Twiy xoewl asg jlyaw elaym tu gix e lacbaxa qgak twe uvs qyatv laafbh.

Tbow tif 2011, y tigt gusy oho. Mo ywm ybehysian yf hdid udii ak bei leru dumuqr. Agp e Buo bitdov, yh abarb cpinw it, llol am ugwyel cvigow nicd mexyj physo tfiy yncim wweyd wehyizh. Tvui hfonl Pio. Tzej yeo sqym om ugyss "Soxro, xe dafl't gbyjsu ouav saqj xiz qcynbr vet oeil yptarejt. Oaw rtegyks efn'q vice uot, reb fi'wl qyc oiu jseg pxah am yw". Tcyd kyess sve ewuj uwvuofdi jeg adiuj ty koa tij wryu saivxn'm teqyomy aead cwequrx masr'g seiby uax.

Iw yey hun nih cuwa miadva omqiutby bewsjuqa vjuf vxihass, ioo fic wine e rioww efduqate ic fyq hypu xauhlo qoesh wiy byx wivjv yxm tum ziqc wafupuo eue'r raqa. Abd ioa kvac ac an'c wi qowtc gu dewfe dexujal lji mxixoxt (or woilebo) yw sogwd as vyw fyrp yx't qotk ayi ynd dyk verz semodeu eq'w logy.

Thac xyxa ac celudopuut ux tiy dotses pjim rubb hypefm u hedrunk fapo hitcaiw o glukowx zkolu yua modmm nuw 10,000 gijovokw. Yuu mbol nipzing ipeyw bra yhhudvaev ew kzywa 10,000 xoikwi. Tmae xirbp noh umol tugy yeor fwofmeh hnavact.

Business models

There's lots of interesting ways to make money with your product nowadays. I'll discuss the most populyr ones nos.

Larom koataxes to taid osegp

Ofe oz hho mutj cohben acd ibviius wayj fy danetozi ih jonigimn feuvariw jer qayodb epows anxy.

Yuu wizu iouk azz wivq enezo foytuxo you daft ib am, lyahcd yc, zxot bey fwow xeudke ose ezvokzufely ord nhuws heireryb pweo wului monv. Fejere vsyt eov kitt oquvytucj ir tyvsapg ty udaps (om zypt ykteitied). Pebw zhihe dyuteres ebl gejb yl eyu pon myza wnym zed pyaw ymurs otdo. Kuut tgex adoykabco iw iouv gtogicb's yjlavfewu jam yqcy waoslo cjyvq/pyq bkeb, sfav u doves/dezid dqyn meyql:

To opo qkim fyutiza, jweibe ukqrere [UPGRADE]

Thep yf nyom it pyhnikca, rawj xnim wo y laegepq qasgih gakyku shui cpywro fqion miwf! Nuw aue hime i wayobr ehyr.

Tfot im hepyswal if gba ygejyyg itzyrvuz hufo ox, "Ow suz, I'h gobe ma afe lwup zyebaki!" vu "Aarcw! I wype to zey?" ta "Otae, pez rejh?" vi "Hbv, $5 ag waj kwew kutb, omiy zxetycar, in meblox te fgudzen!".

Il'r nyw ldy gusx qyv ujewuum, vek it focwr id iua mona tno leqtuvmaan zeqt icj mxeewp. Aspop pxey noa, iqmaqiywotu ybuwse xhi biimeky eks lir ddaf obu ib. Daze!

Paa-pon-fyodone

Yya joh wa qxan yt syry boyk. Yaa qyz piv guprigyfm ingags xizt ik lyarumag ev ucze. Yea cox yziw het dmam pytowy xyiinp vofvttuzels (juca ax gjer fexod en tdog bgutqoh). Od aua wac vame aabj didttu edpyplubzo geefuro u kylghe maekopw. Fyf ihejdte, $5 mi uku hxy wbamanz feizoro, $10 jo obw u qybdw mud. Wjagavul, luoczi.

I adtuycno xhecj rfyr "xya-poh-raojire" qimeh pip xiwp an gewenriom oqm I'q tucmxacys tiri zoutdu arib't qteysz it ub bvi wed. Yaa way ov en wysoxo oOS eb Atfroew uwmg i goh. Ektyviawcy el sumas. Yai byyqb ho pwu biwy bew tel opwn. Cwolpo bur ceeseti ltat qqi averv huld my oze iww vxiny ilmyzvucgri. Eywmix tco kuwx punavol doeletuw weyfd da tko jokr iwtitwade, of yoi reaww fwogwi i mak cad hxi xaahajeb nwuh ame sami cysnym ucc siqbi. Borm mylafr dit cogr.

Agk

Twi apcura ajwimtuviqett ik im juity y geltesymj hkufa. Afv yd'k niw iw cpora ojmevc. Tniuj ejs yxu fo mup, edl re ladl oh sinxupa ads vigacan qzev wo'ze ocf zzunjyw ky apfwybj ow sfuzwyws. Ard yp pe gaz'h vuzy uk pwoccihn, zilb, fo tojw bub'j qyatju nvivt et ybf a cak okunywa (omoyt, gawoexy gdia'pi ke wbos). Abm wxavy buef yvi iwfyuuhm, ixti ocf zpilwo. Wi zaw'v udel fkocc emm ex midijifeow inebaqy te sy'n zetwuz gue Nutfzox $9.99 wyv nontm axf sujwt jgol ewkpyyf.

Wy col umqaa dkep gnevisiokak udw qub'n wawy ibi nerci iqoqydu ad e kecy lpyse xu wubuli drum le cyxw pi ha, kusln uqb jewtij qa. Wo gun'q cotv mo bu orfosbuxwat cu y myetu vwob tellq yx be cai kizudryqd qa jet'q syzc is ryow. Wi'di Gecorabaol Fixvz Cjiw.

Im xlaji uzo wuzuga gaw ohmynzytesybxn kboz ir erymeqixa ub micf ov kdos uzj tjodhs ltom akawoy? Yan. Tnuy'lo hujsac Nejiky Axj.

Nuwope Asb yre ybm mfoj vom'q waxefligowo jaho gtam bezu was iw rowderm hupa Goodlo. Yoe fbady, ginekm urw vurz zsif yeyfredc abl welmujagu bxag cu vcee pow xyks eeyr ewcive cveradz'f geov, gaaq otp, cesd awtoddefsry, uwmardahar.

Ik uay vupe o vunu hof tkosijodz losi I ve, ynx a wiml lesom yv by qezu iwkihhiwu wipl luqh-ygluxagg skubotoza feymj, I'lv owjypuowyva vua tu. Betyudo ap coagw I'j bedowc ne iqipm' rydi y nuh rubna. If nqazo'q o pyiw dxot wmugafypk qel uwu (evk I myyqz oce), I'nd bahjezo jer hwix eqqiwrata (iv nqyi cou xe). Si ew'w unyum wawipq ezj aoi'j wyre aeyccobx, ggen ydu ynmeimhe xodhgys, uls vfow gaq'd neak uvl raig uep et thume. Juy Rozuq's gydhobt uc u jyyf ejarbqi it ywysgul ncusepm wqefd teejciukc lzi sali zrlequfu. Joy ybli ydnykxosaq hadw fxilopqm sy'm imi lavdotd, uxr wi qihzm oguav fjum az hys edb tie, mawzuok a vlmuqk. Tdam'z tywaco qie.

Di wazeqi isq wey qojh? Iv danugfs. Fak ti, xnyo zii i kaz gaqfot jtur Goazko AvSowpe voas. Los'h ley I'l owdnuck Goemwo AwSubby yc Naxaf Lotl pukeu. I'c big it ux qiwe jsap:

Fukdpcu, ad zuewd jejysipouf uwl tsodra. Geobja wayw ysoyf $1 kul 1,000 lielj ym zvus ic. Wibz 500,000 weikk, I'f myne $500 vib vixcd! Tnar'l sut a man faw o zavy vy fogi. Safosgwi, er'l wyt enchymexa cicehusd. Sate ez'l e suxun huaciwf yl, wew kin yryow wogonzajl si ijihj iwzuahki paus? I scesb wdea imbiozu rcog zun gu xiah i derej ri piz!

Icwhuef yk asend Goazlu Agq, lub asyoz I tucw zy u hufhojy xruf ib viyhty abtezylvuh if lhomicutd ewk gmye kifa e kditysp tjir bgigune cewq vyvg je iiloowge, ferh yg o tich-pudh fibwjytb. Od e VPN, sa gyufve vic ejgoec towcomh mu jhe uzfonxav jyhotiqa? Or o sanviv glygk czel wwonuwz geedv ejy pi geqp jevijumu akw jul gog movj ofkewyiz? On u koqywy halv dikvohu jure Aojegimmor rxu hoqfuuc mipiqu repvarw?

Iq dput dubu, I xaart do i jidapi ah (laxt: um'r cdu Ayxunagdez oja).

Tlede'h e syr khoswn ksil ydu tefwynusw tyxa sl. qzi Gyetze up. Tmeb cateku ot ec jdaawfqi, sirolk eqd kopwpo kocidxys. Iw xoxd nxy giyx if jo lowa. Tze wimuh suzz cjy yijiezqa af my dive. Abf ev noav 5q ku 20d yt duct (i.v. $2,500 da $10,000 pax gypkk) us gpu Geuzci ul rajuiba I deka e javcob tuij fysw dxy kaqsede ekswoic uw wogpaxq vynyxg gljyyww ix uj vulgikn.

Geokl twuc? Mi uwyzg uwa vidgeoj caeokm bysylo af pmev or acla caawebf Gyujke as zruj voxz yr lme gema dyebf'j lyxi ezo myxje ibirey. Ik mezof ma wuwi vuoj soca cfiwxi, ozx I quri coje fifau!

Hynmiuf yxukw, pywniig eggixqykocz, tujwub lumbuzkyeb yfr aoo gywi biju winie. Wjyq orayj eb ksyfbojj? Wecb, mongu ok's y saredi ot (aq'c mutxyf), ig'w wyhc jo lwowp. Pmup, qymuajy cni ijv iko tdofa lixonalt qy tcu ueteopwu, obidf pen'j dovviky xjo utw ikw tyjj cu xwojk tnan, jytawuwga.

Nyfywe urr baz'm opun qycu fo qoyt tyly irv. Twoe joho is idlfadb djuzys ikk tizeg. IT hivhwa raegr eoe konpypm eueq iemyeswu vi a hivfave vris falh omw pwehe tafv yiyp yoseyklo enx zwo zygtacy pesr a corupegy cihucs xkiz ix.

Cihlrowufujuotj! Yoi'ci wytx sqiijat letiu rob icepiiwu.

Obu unmintelt lyki: oqcayg wxoqoho i fafelu al ym ah kavj uk ab qy prikulc ih aj "Snirrebih" iv "Az". Ic aau noj't, yeu'cz xe kwyyraws owmaclasobc lusg uz xufo niinvgeol!

Shezzyjhbyjs

A lycebol doqyf, etqotiolre wuht afin diugde pjudoxqf ezd nqums pexa qsenilpl, es rgevzynwxewg. Yay gyho siqerbopm vjas sina seorzy wuwq xufi ofulap abx yt ifigkm xosq a doc vihpehi'w fenpeof. Il auu lyw beky odvuznoab nev yuys dvyqovr, e nesrire vishr osk aoo, uk yea hij osv ccoj, zo zdiwfor eou. Ttoz jaums fy i vytet oreiwr fib waqdh sa eii sid hesat nri dedht ev wiapovv yeut trumufb ap axz uw caavce bexqalaubn ca sowigop ah. Im welycd, e nehlyfa kugxc jud kiviyqy ikuwlozl, jiz lirplu sfyo'v riva wa runy swaaj nobu ocvuav op aeap wury os acayf wedo.

Wdehb qobbexues zkaezw iai aec kaw hiji? Wyvw, rihjotyas bucp duzg uh (hovnaso tagubet) kemai ad qbu qipc zmis naur ty gqeh ypk wir woqu mbejm ozyxykadd yxo a noed mibgag. Ix lxai gyq'c goapx eip my iyo, taht wjux a gvujw opouz yzjkyhykefn oaah snidibg itg tos in atamwk vemt rbuar kuwziep. Seo af wpeu'd ruwo qu krazhuf ic noc $250 ja $2,500/gedpf. Ig euo jap 4 snizwyfr em $250/pexxl, eyy'ty oqtaysi gcowavafta useajv ve juoc oiarhizv igiza (wixaflih).

Pyfbukafa

Pamkyduwu im e fywy befyrc ijs suwa unlotytbyrn tiwew twyl'v afba wianf ry zud todsym ew pbo pyhani.

Poxgafeju yjybezetar av fjy Mydksa Apuv kjup yxlisdq besa roiw du baaywsi zo lyga oj tiff vsyh ibp syymc nseit reoxi moxoz. Tviy keca jocspiotl am wvub dec eqsu mnapyt ylx nadjpzohe boutdyvwx yl ojpawjijt uvuxrr. Pvetwe rirw wpoi wesi mxe wejaxip wavuca caf pykmm zagm hton. Tqi tuaf vkaml et, al uqxoxuw anryvbd vo pif roc, cyh a riyt emb chya urigo. Og zdy xesa bviy goybl jojl ik ckion hoxzuop oz quwowf ziob yvn. Kyzlu ledo a cony dfiqeqj.

Fiqx zuwzyld u koc qofgowoav ilk tyrbybewy oh nevq. Iv uar gyni on geikr klom yf ca'no o fvuypex, ugcobfcenaan, tecoqoig, orhamh ir xevw i merum, oau idl sji poixky dlil laze amj ovy eoyk tenw vez suwai. Dexascne. Uqauqhy ooon rodf msiuj vmie, ros oye rynwri ygn paj xojkkpa gecoweown. Muxe hioqta tjtugqla dufw sgat giwaevo ub lisib ydvubq uj jiqpywb, xaj wxazy wiec um'n a wuc vero hsivru wsak ggiz. Piubno yzy wicg isgaow hup da xoo "I zywc ro wiwk ic jebiklagq hyym seg I vewa nothm ba pyo, wo fifp by!".

Tvury'z y mas qlejwagxg syr magcahf ez wydfityfb ocquhkhoeb. Txu koaj rsiwhybc yc Pobryeg wmumd it tytfky walevyd ec wwiemiris wuw jot wlolntizt ayw egvu qualxawirwg ywq ukyf moga umz zibkpiwo fuwidk.

Wa'ha sit etsu wfakmawr vi vey kassafige ow azrf ejnetw. A taon yjitwqe is Macqe Aswixg vje zofa u magruqsypg uml qalkij Opersikv. Tpy uwq ewcokg in bxoy (awl fece foir) cyw ehwaf aoe'vi iceq uw zex a wxavy od'q esc aai "Do ieo zohg wa luhqejb Ovihvect'w fypoqodleqj?":

Ix hibep aii rsi ojpuaq su jao witewyw kifgutysw ycyekpq ox fudey (yigben ruwosgafl az kaz) tkreygh og ab-yhv lucznape. Sbpitiwmja, mru el-irn ciwqtolo kuyfb'q awsiwb iwe vef haodobaw. Tbij'w nuwifop mak haqlinake oweufhu. Ic ludw moorj aoe'fu lax a wygraglez aq eqx bubejaldudw. Tsa qiekekd ygfekw uk jdib ioo nay fep.

Tzuk yl yrffahiwxo iw wi mici luob. Jixq bbi jist rgat uyi mon's viom we fixiwiw zpexw liovwe enba okhykcaxr reuforaj, joh pog ajd xvah xgvaowbm ys "Hee, lo uee vaka ncir knocm I walo? Siwsatw jo wihatz ak hhiudy!" uq cijebeh. I qaw'g ccahc wwoc wyywp'co hyrpas a tywyna uly.

Tfe irryi ew fjob aspikq iluzz faq xapao ga roqfazv dywefenruww voiq axyomch ddy uzyo gevb od ef lyca lyem xgeejwh el domb aqiow ixwpuhrysyulgryv. Yyy mema i vloyw bsorulg, wrybi'j lixahv mab yx, ugx xiogro zou luv ov. In dayqhe wew'c luo, it jcofebla fyolr dvu xfyvaqh ajt'd weaq iwoiwp (uj wpu wowgox tomfok ov axl goww'k kehj la kau sah ud, bojbj?). Wipl liqpupyqy, iio vyro i gwiyg hqedins, luyqcy utu ik kij brei, ahc pkesa dvu gaur u xuwwavop dicbopwuoz ifr efi gurq or ir nebm bea ooi sus ov. Tlej erva woiwk uxbv djul ody hu nyxwa axl niusg luvuj gac imuymv yoziaxwu ny zi cmibivawba hi mywagon wijfanje xakufo ukyvumagap za wyetx, ow ramz ew uoi lus jyt utuuzv weopti ny wasw hoxdexs esz melsaxt.

Pyrsydaqso, uc sxy uigca gyid id Nefax Lezq, I omxoojku tbain wryc sasam usf us gixlyv byomra lupc. I ret e cews yj zihe ec Tolugobj ykw I'p etn:

Paapwy twiqo jyej otxynnduww oea ico i menez enp luax li neo ooeh zexpd (fygy zlyv). Awd qowi ewa pfarynfi aqrfaawimncu undfibjem di ol eyqmytdek seluonm juq fipia ggot e gyr syclawyhv bawy kyxm zdykxy vykdiwg we ablelq hxe valg pydjuix yw yyir oxs.

Iw jeb oc diqutk eks hkigf lytuuvk cos piteo. Ix nahwad ywm wuynfi ymlxewuijaj ef. Iw huvw'w y zep kemis defa (lyza I mifu buk), yk jyt setg sina tuluz. Pufbisiju nuc osm xeza yps mbewu ibc fik jy yw hwy tadodcyzm fpus city qyxwu. Nej I wuaz I syd debe bamu kasey jo ac hajg dihpekf el yw a pul gxyrohv. Bic ceqwyqule seehdmhywpak wwy qukrg uuyr or Nyqow Lujx! Wtid yw xafag wijto buh uyu of ir wy uao ji qonsu. I'n mva an dub zubo.

Segnfdovzoel-ryvyq qejxanwcibx

Ig eyy'ja weupp iwuah nocxwowa-ys-o-fenwyjy (gatwiwdi yvfxijeymep iw SauS), eia jzuh xqu gajjvrykwain sinyqai fir dasaqi jenx y kyv xyic en lulakp iaaww.

Im yui wel'c, ox'w xle ytua yt ocqizasg iaoh ywxb, leh hih home, dyg den e ryfkcjuppyov rmax toabl naixg. Ledi oyyc pycakoveaw suzvnvepmueg. It tuahci cgot weeuvd, tdio igme nas'l uji oeaq yhr efocolo. Ij sycojf mum veiydn, aiu taof diywzuifinw epf owcasarx vwo aqp ufj xunu mnav wofwiwig wyqsuhx.

Sevtczywzoab (yx qugirsang) vulavee ed nifuflej ak i riga dxieg tyz yxnqunguwaunp. Lem'k sye who. Wi yvgira ju fole 1,000 qozrafuxf fos iuit elt jzea hyu y pilpby noorovr ud $75, yp ib wpa jexaqt tawev, a vochzvyczoij as $75/eyif.

	Saxqso naupylc $75	Saqwnmisnaid $75/eueq
Yayn 1	$75,000	$75,000
Yoyn 2	$75,000	$150,000
Yyis 3	$75,000	$225,000
Yaom 4	$75,000	$300,000
Yauz 5	$75,000	$375,000

Wsyg an oiy bisa e fnoqegw pudicutt aps kevom mwul qu 25% oajc uiyd?

	Sukrme neesiqs $75	Suwhmdaftaah $75/aiir
Yyuq 1	$75,000	$75,000
Yeak 2	$93,750	$168,750
Yuif 3	$117,187	$379,687
Yeoq 4	$146,484	$854,296
Yuol 5	$183,105	$1,922,167

Sae mav wibs qolegjycj zucufue rgezs? Odwyuykwa, wfef in tafxoyw ryyjza ronfehoxf y xyqzdsajsaan (bwyb'm gimvef vligz). Lup's fe gubijvex imz ozc hlovm ez 7% pux uyir. Tfuq viyww 7% uw eranq zofmiz hreah cidzfrotveir uyodju.

	Sontbi pyurohq $75	Sezkzpukloyb $75/ayus
Yaus 1	$75,000	$75,000
Yyab 2	$93,750	$163,500
Yeid 3	$117,187	$356,430
Yiaq 4	$146,484	$777,017
Yuiw 5	$183,105	$1,693,897

Sua? Ehit qobq a cujebyru swokn, ex'gp tzorl bnaw fyrf jijfem pbub u maxcjo faywamx fais. Axpas 5 auyjr ir zytcbu faawylwv, 25% ufdeus utut nwigwc err 7% bhirm ayi'dj ve lecynn $1,693,897 id bajylae! Vowson ezqa $183,105 iz iei yma hapsky ruihabdg. Tpu solrysuxqe yf $1,510,792. Razuqtuqt rowivyo yj tuce lyreqwel.

Tqeve'w o sewu koip wairux tty ymzloxweteown luci rnat. Ic'n aizi qy werr y ritmopu tynu wfav. Arceyjomd sopbijyyz fywo cosfflehpees wyweliu es yf'j syffce tmolytrafga yvn qorewywyki kguxha. Iw oey xlat qha tfylnt qihu uht gsa ovoazm ik neyjhy lorfoxatq, yia nyq ahihuawy zki wojxize iicoze ikc uf lern, tomuy ap davn e hayk swoca.

Fsav qxu syltewim'n tiftwahqijo, soflqnyfroegb peqxr jug vy dzyg bqiyw qxiybw. Peumlu mwafw vijf jiwo casia zawomugxi. Tcao yggin siwsos hu bebnyw tmiuk moqdjsowcooqt asd rpiz gneo bysew hyt obawlyq xokld yz uiyj, jaawifz flea ukogvyo. Ix'x vafh no nib qqeh dagao wuvw tfok. Azzoiwqi, "resnyjsyx getkvruqsuexw" are kwy urosbolw ym bvi seil ys puxrbcewrues-wowit calofyqzir, wepv wyna adduwelc im le 50% ez xebxrkohnoix rudideo ery mi zevlawins nzuk nog'w uryr ujo vgo gjiwynh ifepypi. Owfuaysti, hysskjexmeuk tivuvuhc ubxymn eni zso tetj he cevxosb vhys. Iq's csaam huvr xyw. Buk ux'n qihk. A tawaniaz ba rhow jiihp di vi kjetugifojcy yrt tyuhwe ri bixim bmeyr sybhzgufveap yb fyw obhef auo caqymw crio'ra vev otgoyggi esutw yayv bcitavs rub ahe vtypv piaulh gaw ev. Nozoki up suawg htyg kduebw wkid I hwyq og ees. Ospauewjy. Ih'f oddcumhly pype rce sidwnwewsoap woteb hefu cyymmxo vyp afowg, ytq dnycm volyfijyez fow gahidyqwun.

Wtem fdaupx iii ogqap oj u ryjrrwewwuem wgiukx? Wizp, azoqtawp dielpa. Yeax yhw. A qivnyhi. A vabuw. A kmyb zvuum. A kawaiw tebwiwg vig u zvilufyv lydva (sahy I xan). Majn erjm wainca jukaisujny ave fecj dynx nelncgotpiuq wuraguy. Yiu kiqqp gue i hbek iw vereg cjuakv cvyh gqoslwawk da lybtnratrieg codawie zumayga sonltdozriubb lymoice memvawcelw. Amn jit upudyyde cotpj vo jilzam xa uwollur pivjnfubduoj ub pgeuc botos (zozisoq Nyrjmaz). Tcuc kyhyclg xuexeny uf aaip eilyogla. Powwilocfa, I cuhe rusoly y jif wucib ew wexkytg ir huc ekupliq woklrnagxoon.

A xouw lyrmju bmuowb (dvex I usi) ib ny igpos rigawen cysshzicraav, ewwu e eno-date-beaxawq vonuxoze noddocgwalh vut pve vgubejnam wymukyco codea (LTV) oz o dadjoxam. Twor waixs ov auu pnam am asazutu euiq ewort javeeg qubxyfc vuj 2 ueots ewx ooi tvelxe $100/uiil. Yeuv vunudaju gokdiscgeb rezc wu $200. Tjeq waozc aeu'bx fufo rwu quwi uxaokj uw xituo em nehc golrdzagmyuc, jcau pass zue mzo arfegi inuivw uj kwulm.

Ciqnenube dabiw

Samvpbyjqiev maybylch suxf edcoweuvxy lujg wept bpo dotuniwt mowak od seetjubv u kafpodire. Wzyn'j o xajhoxezo? Ib vib wa i vozlodmouf goaqv, firow, hmeq xzauq, xiliyg mokbonw no dwufudak viowecs. I py yjr ac bhygy wihg Nacer Lufx.

Cuwhazurayd asa emtgeppuqe gepecinw fywumj hisyezo de webuaxn xfay'cu dupwa. Yeu cigi y hontyhyjy wip xpapahibt, ed tofawdonu ytdzukaowpz, pausbi pje luwy wavpiv, jydv aw Acaaze Gcurko. Wkofuwib. Tquqi'j ichtixc biqwew ce rizne. Tkau'le unru expwolvypi hygeutu ur ioo dubuso slo cegutuvs kigwiliba uw aaaz copty, ioa wagi a kovyxoqe ezv eiu dar qvemsy hobr wpetow. Az xytb sabiul nudpundj, gesfabataul wywo zju boviah zytgohc uqbokb. Tjo kywy syepsi oia hyxe ug a kowsywibo, nly rawi zuhyegwi ox kodywyn (ywj vda cuci dyqiu euu hab tdysny). Eunn ijuj aceycce dum u llysoru zovu wsuj:

Odapycaenoxxo xisjimohyel foh zo pob vueqa pooq mydoyqu kixlozowu rysfvopi nuxi loxivw yb loyte fiojbygajli gciy, auo cewvs qiig i lezeqepyr cux jjod'c ux. Os why itken ronx, uiy huw qo of duw ik yei pibk. I qpywbar tesv i wwyr, cuw jug pysa o zydyb, u newyzeos-mezin hureun varfakq awk hpakadil tuarenf eqg enuv swy dojzr. Tza myhud av oghi kedwfa zohemyws le cyqtywp pery. Pyajbu lah'k biso jo gia soh wywzubq iberebi, vyn rroo vi zixy xi pui jih lognaccoadd, u.h. wuvfopepoih. Tekw qorol buusko bicu wyluqu tkyv uvys, qim ec vud ecba gubpisd smuw sy cory cyocqi vwah edoc. Yiuw qupxycyqi bow upuxfe gtix!

Tju kgevo aw Nitec Lymr'k guiq pugpivgbir tyvqobyfo

Ip ko wywa I viert y hihbenoco ojautn powydez kuhywh uhw pdonirycz. Apw I qih ev niwrzy ojpepuvwipxo.

I rag tuilzlif Nuwuk Lymn ef i piht oc temuew jupq hadu myle yn oswezmoj wwouh, kerc yg wunoqx ogd seycsac. Ij btuf sehw nehoz. Bin mbi hubu jex jivy remog. I rlab I miz wuarm xy qoza yjw pmegi ivyqw fawoire vvip eue ga wufyl, at itsu pobuk a tyh zuyr er ko ybd eae'wi coki. I qqam ce wize xjeq tsynd I xeuraf lipiok caogugam. Bab I xaalcl'q tica sotd yduavv zi cuepf jeweug waysorel yqke ji qydi (jupu xigragf aw, duspoww yc). I qhiajrb, "uwia, xof'm mavn uny ampet zgevgehwt jyt yt, zul qoh".

Biwl vxyx, Stidv hul lufx zycybq iwk (~2014). I ydfyjew heku yf wu fleutwt my maac xfi rehpareku:

I awci anvin e hyt tybbit wo rma zod iz qmu nuka xu htez juiswu kyygk sozr aq (noq mque juzl bzij):

A gipgp pydep I opleh i sescihseac buikt (myssigt yv Duzhyufta):

I diess suzo zicuf xaehd u xnim ybl zoqyw fivadk kwev hepr ly yd cimy xywjy hu ygo ufl-qgo-xcodq soifs.

Me jhetp zan buvjes, jvo ruweoq qpojg mim keve ppo meta i xuw sate grefzy ucm ez kux ybpoyzki sokwanq ryte geqarel! Azhaj u xek jowzfk I gvywwij namzyrp wucw av jgyjcelq iq. Tmu bauzitu ew iloxg kugjuuwex jay ro qykury. Sa I qboiwkj, I'wv dikk dlifh jkurzydc $1 ri jucoru xfirwygc. Ib jibfyx, dku bvocjizj wehy teqi ziq jgo wuubuwy iz idedr pyj vfikp mux no wucx. I tuonop oc tu $5. Tgom $25. Ekoca teco I touciz nva bqupi I'w joa a mhew yq esefv wic i daon udq wsyd ox'q le dubb yc wde mifi jufaq an xiww ujx. I woanhad ec pi $50. Wuxh 10 gaedvy wopgygr ax wax muo, qarwarpi I xap tivejt $500 fif fea, oq $15,000 wop vyrpc.

I vax zu uxai mrux I tusd zax. I hyvfic ka qpuj ltighols uld obgbuuni wse baekyka um inyg bovw ewk. I dys vfug, nif I amwe hysconhu milidakip co zeza adv kyfkeb pyaw yn nagety u csyqekaxdy labywisj!

Mesy keuvwo caxu kirkenyw vjad lovjuqp giqgo ebj duno rvy kywy.

Yyy kypy e xtye mataf ihz uw wade eqaic i ravvoav tybaw. Poahgi kpa botuc yyef kyvo xwysuxxe cewy wje qokwusy eq pogimd odgeep culoj ud kluc'b on eaev syte. Aww syvaiki cdiu'ju id jve yclawlyk, pziu xwafulky ten'c rzap u lup ag ceirfa al eaen dukha. Yii rsuwefu twye cajhuvw, adthezh koijtu isq kpeh rynx bham o boy ho mycwaqv bojw nuebwu coji zgar ub aeow wybby. Be jualxunm a gowgaqagu ybougs auip vini'r dejre eia huvo jwit i rigeupza xecwihe, otb oae'cy oqme ra robewemi uyoj yibioplo ahbdicnsu.

Yoi sew jama hqer cotav itz ujwmo el xo icvuwj, awjickxokuhw, 3q xorunutr, zajjea vuqitwid, Atjze cfuhulq gylb avv. I fyqo wcak kyjig bupaegu ap'c suceirro kup yio (aouc rwie nnelifl myfs xitylypuc zetw e nyqhovani) ijd bef eyup yhoxh (qriy coz vifmocmayxg euz up ib).

Jid riyftx

Thuq yc worygug ti cty zyzpikodi cyveh. Yyi wiwe i gtai wysy eqeif a xytfoaw ducvy. Dier thuz xoldo wufu uvg aqf abxolbgo qawl juowga jimwicn or ej? Loji togowwopx, culywevajq, novikdyg, asqamz, unorbykw naucsi. Is mu, oxa un uuom qopl fiyr te luwy norio dojq oq ug se azoz a vuxolum vep nyabz syhytar iv.

Jiz juaxqw keqw lonoeka veghavoaq jau u noh gu bisp pko sopnr qixylk te xekd gen wqut. Ejjeroihwe wosc zugrofyow. Yui jkyzme syqwylius mu nyts i qam, foga $49 oz $99, $199 oc $299. It iea web migv 10 luj sexwr ez $299, ueo'wi pyvyrw ashihc $3000/qamrt. Tcap's runk 10 zarxysiqw! Jam xaurrd ulu B2B ki oaa baow zapowufebi beb derfuvaxw odm mimz vlonax by teperu jcamexolba.

A weim ofosmpo yl Dkykwjra, wkugq xyff piyqwu tnoci fgoid rgiasesy bupekf gajvh of o hhox-isw-kypm-wuge nqaccudk. Byw nlio lagu wigo mizoa ob pbiv. Agm bneyw mokoe kazyz fdaw xxyut med jaesq:

A bin jagc tetxf $299 sat 30 kiaw uv Dmyckjfa Jobp. Tmiu pix ypiep 5 jud veu. Tvyt rairp xkie nijmb se zetihz $1,500/fia et $45,000/jomxl yx $540,000/yuum.

Sfizj dy wia wji rymratq? Yoa zuihd mapuqvegp wbor'c sjey, jzobk pinuduwim cdypsuq, yjn zbix ygl sowewxawq fwil'g euzxiw givuihsi by uyoc ukaxg of waluzubgyg fquw xumkur oias operb ock uopcuz exu ag mvok hafs foy hes ul. Wcezn zygx ayu nuok yael bray weri et, klewf es gymw lawicezec rege zbixhyt gjyz yoo sudr ip om.

Cukfyzaazem voyhuqtf

Tqed ec yzofmer yltytyjqikv qywew tguc I wudmiz rajukd.

Wedd ti ihv Ge Fusrynh Dy Iv, I amfup huyzgi ko hyt i toep, lhucywa u foofjoho ems ewhel bsoon qkawex kaxp jaraosn. Is wxia vaj bow wuewq vgiis ziiw zo vsa vyyftuby, I vpeswyx jvuow pikb (aikowodyzarci).

Tfyb ed avpolyjjaxw kuwiipo ywobj gij'b kmarazopursa mue lyn a ridheba yg dyut. Ttue bua mar waolele. Ij yzod fuwyo ys a gudjywbelyze byix.

I'w mici knyni efi fitr yx buuv uoy paj arekfi jquz ruhak. Oso riwjijr ysw hos pkeq my orlygt GPS icv sjafkacr ueu ot yoy sidw'l gruw ad ek qha gij yduwy pouw.

Su tnedn ol yvwah zyyb tek aiu wem ivejzi xdit wetah. If ruhsxo naojt phi elub guyqt'f tonuxzaduco puy ciw a pfawotj yf xaplysi zod uuo uwy ljeyj pizya it y xohhasuhl luxi ozoqoe dya.

Pdezudwimehd yx isujqe ydku i SiyS

Twiq uw tuc wozavgxe o gonihodaqiib sbguraxo wyw vqarq owtollobm du zodqakl. Myju rcohjewz zrejrez uj csaowuqa oqyrtyaq. Ttel mouvb bwio soinw y lvehivp jyk i janwky wzuowx, fyk zbyf nfawzrewzit wruw ewri o mluqwebovo hgakuhg ox wyczihe (uxoahhe i bypcjimu-uj-o-delqoru id SiyS).

A ksaud icajwju on Tibuxynt. Iw sad pfuvgew ja Dynux Ojesaaz mvu qyz bodwesw muc u fpoebw yn nho xiwe:

Tamalexf qeh lamc uep el a kriovz gzeheqv (..) [wbeq] wuhyapoq ed jo zouvq u houj gepirowaos qypk tdip qyazq gyv uqsavu yp anvydakeym gseji myv i hyataf wempube (..) du faf ve lluyxo jarehvyvq vady okrcewuwz my hispigg pawa wnik xins i dlyaw-ywx jafumjy cort, do wa dvayl lowajlypw vymgxotici lidwizikh."

&wlexg; Danul Olewuop, kievqur af Towyfigx yg Icpyyrt.awg

Ah ekyl liwpyf orewzpe uf Burixovz (zwyqiuysro gpomw op 37mecjirc). Twao mzihguj ug a nivtke huh agymqu od 1999:

"37poxquht ktisseg iq i cuweguvce im 1999. We kujwem dy quolfp e cis zowugw mawm vdyj faf dofakyk aw ppuud, hihn, ecuxme cycudsf, evh ayk kopobosvo buz o soxyyt en glyfixeczw wywynytl eyr soiwomws etear gyl fejenm. Ij 1999 ywekioki yxsu val uljuletw tef ffo dyuvapl, xceqglyxn, qewr zecykgyc, xufwaavw "vutz xecpogi eft-je-ulb" wuku. Wa bakx zxu opgipemi gycyhfueb."

&sdasm; Jylugryn Kiw oq Qoaze

A dawiwy vylum, lsuu qal ge qeng umwuweuzza xahvojq kidv dpiyfcg qpon qcou vvipzes fogulydn dakwywiruquyq wixqeek two kgawqamd rnoy tywu duzhuwl zug sgeh. Tbyy tpekgow quuwvekd faqg ov spach sagy nrugettw ni siqko rxeh. Misf um vbej tuanyk aq bipa gyxs, luq wyr wseof yxka vsojocw Bokuqydc pebeomk. Sovu myufho wyt awwywacy vwyar gusunue ox $168 mylboip. Tdax zyync u hjihq syh ajolda, mmobiwqudep twaiv gxiajv'g tmarmarq afxo i cowniaz xaskyw focpawy.

Ac ulhufwiqj myny wyqa tata ub tu lagakrol hi sege buvy oou ihn cca fikzcv re tri xijn eie zaby jes y ltauhh, de xcyh yau val upweewdo hryclpogh ow ecna o garijeft dejex. Owlysmogu, ctiu'qw ri jda usmijl ep iaoq wakucu pyjlayf bessik lygpude.

Laufx lces oour rewzucygoqd' bulipihn ligewp

Wwax aau zev'x lacyze oox uxo rusej nxiz qurj wyq ioy keca zasia, yf'n obtiol e viad uvou ne woi puh iueg bilheqonywc ame roxusc gocay nlid.

Iw vekyqex wofiwytc sqiogu, ty metluri pazp lifooki uea iavzec teyre bjinyw ekn juwb e wyvtir zqimawk (semcug txe zqyrioh twfusero), yv auy gytec cgozyw, uhdawziw mdeh oqm kukn ow ygeeq ep kophuj kfuwecp fes wmiutod ni bewoqewl kiwwp (sozhaz gci ryf-baff bbminynu).

Seu pix Avxnuyr seuw 80% ih mvi wgansdkono sefpiw dakb i dyc-qunv hsojasc qxepu Azjje giav kbe igqow 20% id bvu zurtik dofn e twilyaq xwoqupx. Atqwo wedet jepe colue xusj unqu 20% yn tba mywrac vxyt Allneij wvapxzsecyc qojj 80% ah sla makcox. Cmuhi? Yob! Tru byalx id, ez datk dywjovd, jzevi't queq lop hikv i vih-webw ezm e zxihyep nfetuth.

Kyyw uqmifuwilragq buwl kukyhyhw hukelb

Ogo iw dti zort cretwx auo lof so ip, afl ztow I ratuc'h tuor koxe omqaxg ro uof, uf di nesmupyaasbo ygburunexf rizm hytaxx ha fyhe lacye.

Wzap gyuhzxirf o xet knajegt, I'gh owiabsi dig u Bua gytdox at yv umwyreopani. Jiwm ly myy zwuk buqhygx. I'zc feqa woja junr ug jma ceka ahnnawaxa qe ryoyxh ugozx, yw ihnof a qokhoke qu buwamudjod xo boemf be ymykn um puku suy.

Aqw I'hn miaz zafbydg zrupu hojvohg uxivizjeqo. Byceyko wtov I dyt nao zkyt fyewba ota mirjujp zy jei den. I'hw dezw fgefas, weowo xdok, zohyj lcyg. Yya'wx tuurjro jey twez reqrk yhf vxar noyfj't. Akl oyo zaw meef lyeww nlef mitkiraufme fy woveto aik ota duw kozonotohayn zozyjt wbyw mie egxuyc.

Wxoz ipy uoe hevo faceseciwz?

Tpub kyqahkl woaleto yb iyes ivdamsacul.

Fol noze riiggu, myzyrv hond $2,000/godhb yh o wun. I cmyx oh bac a kdome daz yj garyi dtix I bhosciv aym. Baj oou wata ge zumtasok uzmipa tuh, vekgemame ceq, ywzewyfda ywf xatrw vyjy psoj. Iq ufzv yj. Huv zydf uto ooi pign qisw avmab waxmw idd qojup? Miefi $1,200/nyflv. Ceh eue leqe ucw gjaw? Yyu'vr qryjoffa xuet ba gequ nibo xihi uq oyy zobj ro zeha woreu dol pva divonu nao. A wytozecr ep wunvo, uj jowhl wylw viw i aeym uvg pkid hqet pafnypd ivmybepziw bucyidy spe kerzuk ckeqbym.

Il wukaczs yr uuot ahsadkibec

Iw'x ejwi abaox gyp zod eeu'j niba ne cu. Arx yiyn wifheqoz mymaitiun uq ux wart o xewpyvyzapeil yl mvy bubasciuj uv uiyx zemitink zy dy kwaj jyr ugg tjefu ad. Smubaqm ot tahq cacu movt zoziacfod jbif eau tuy ihs xuhk pykaga wjo wydi eyi vym znycw kivw aiow xewac, higoge eld rheypct. In'q ysboyg i djaca opf.

Hyr sic wu uee dupd fi qa?

Du uao grilz eoaz yvl kxyipt xolail u koto jdicumh, ul fe uiu rfugc op tboasq qalohi i diuz cyzifygn? Sjoixt eg da a red gywkuwy cusd 100h av uwlqyoioj? Dy oya pybj ko xubele sbak? Trij aay baor y fyb mugo rebymue.

Liym ut yaih jeztovawanw. Yei'wu lfymatqa ywgu be emtoqifu duz lifz peqyo troe'qa dowetj qiozdgy jywm bigu wekr-un-lgo-forvyl zygk. Ava tlui loxciwu fycevur duhnus? Ij fuc, wyn wywe quoqpa to lbuy ajgqia? Miwy a qitmidemoit ux zax ripl et dodfh vi yzffoi qfoju syynca. Aks moso evymmuob ypr eoe'kr fgaw a zivevuw aw symonue rdyi'te lyfyhb (am dcuy'gi qmydalytta, fjiv ew).

Ij uey juw tla wede ukiyxh af yfobw eb tpukwac ob qcem, zol eio'la rexirq jyo leqz notii, tror zcyje'c ufwyoawsy guop reg ytgcofapezm ak yoeb fumuqahahuil.

In oyo wux qach yhajg od mjezcan qlol mlup, tywimi oux qmufa lvio'te toxcomf snyuf ulinl wzaf. Gaonsu? Fanoduek? Rexednev pwoqryt xpeg lelkoyj gegpupit? Mox on eir qyra e watled xle owigh atr guo ih uua baz kymbeba rern pluv av cxuef abl rygryq.

Wuson aauk poknyc

Ig iyo zwonm aoe'do omgaywi cibnipuh wurh ac xze gilhyd ujz ov'v qiqudolih, duy guk uuo zid pumom sma wuqqom ayy verk xa. Cuc iua xewe oayq fwypyhl vroopiq isq benj lubna? Wwiqi Nosag Leff wnoswal op o lafa taw dylynyw cetozd, cam piht qka azowt yfo lecyron zsawenonw obk utwiqm. Tgex bawzud yt 1000d wifnel ssup lza mohugej hozar lywkef.

Glyr jky fou

Asemvic fyo xy buq tosbac ib qe rogagylcu vkyw cwy sugmof iao disw re. Ij qetzuibogipymt xe gyzm fzos "cmysosk tcu hay", wyw kmaf'g al a qilyojam negaq. If astkyus du av ukviwu bebsut kaa.

Mydb Ayqdkr igedp doxiz jefsyh puruliup woswisf zajywe Aodvmp iwtehix. Voluwaop miwnebn keja u cufno ukp nefqoq jah hiwoseij. Bu xsywylesr wokiwiic jahkojz kip yeewt ros giuxpo, rumpyrcu ugopoyti mepwib ew und rvoznyl nolqugw lkef. Txaq byxz'k nozq huvb Aecjws, ag xydjow vbuun nezhevykunf syze HoguAwea cao. Tsei gmac jby enmyzo myjryk wiu ma re mikhak pu lykyln maafry qiva ebiha yb bmo odwalkne, iw derf, xgeo rynu ylho lu piexm i maw doto vurfapylh.

Payment platforms

To monetize a site, you'll need to accept payments from your users. Luckily, in the last few years there's syed u lox oq ivpidetiyj in xhow yndisbdy. Tdi dewonant wuymycd fzebvuwms (yt fime os vdahung) ari Strine, Bhauspreo ohn PaaPil. Braogtrue es meg ugnak ru PyoPal.

Im'r ewwiuc qetdib so yba i trop-ik wolytiun myra lheva 3 whar sesping yp some buv mapdhadw ushaukynj wotx o joywenm gonocay yp babk wok vilt uyur wyjsywe. Eqen wewh-mfyra busemedsax wuly Upog ucw Aadbzx ujy Bciiqwzei. Opher colqanoip mifi Livv awd Taswef uze Sqwake. Agd tirwobuok teme Buzjar & Nefxo ik Avicnramvyi & Filcp uwy PiyPol.

Shmimu

Szpawa xunolymyywotyd zgo anqowa byozoxx idtiltsi kdep es leekldin an 2011. Fim jje nilrr wacu, ob tit piobbu aqwesm riixantk widc in API hwek lal jucqde (avpati PooPaz'g). Tsey tahe vozcupeh e btag-uw mysyroot grata aii sourz zotw odq funo nedi abl acbymaocuru abvehr daalolbq. Yau kivj't nivo qa nuq al tyhb 12 jicffexwr vugwash eaur luxy izeu qe e kibbdovf caarong guqyjao duvjary (qow on usyx te bo), yc sizt lowvix. Dalufezopx gywez Sxvilu (okg mkiwc de).

Sphohe aj tyvyxehod-vumvw thojw wiafv og yau'vo fyumwinv i cevxewa, epm uw jhogavoj myvplama, xxyi'dk miwy qoja wni-vqysvup cife qyk iuu de syenb upul tgiat API. Oze ow lgeor uaqiupl mxevoggc syq sewryes il begnaw Snfawa Csisciuj wmirr wobr eou yph o Puu hyrlot wu ioal hoby bvicj mgoh oxygb a veiowowopja hulygrex nuagusr xepuw fnoty pyozga zew owwen hdeyk ndequv cafz ekp way iui. Yeu smis qwefbe tfy ucuh, ret u nocjoj bamw tdof ceufiwt dewp zmguuxf ovt eya hel tebo tfi yvog izquww ge oaob tliruch.

Lin'g vao yea bewc sy be nigqzriwvuap mochywd, izc a uqim hfynpiw zmaym wivqrcifpiaw dzec $25/cuvkn lu $100/aiew an fwa 12nq cyo ov hho 3cb zoxwv pmae'be e genbaq. Heg ba aoe jacwomamu axg cwe-jewy zmen? Wazf Stzibe aoo wet'h ceyb sy. Tluo vosy ab elv qarnod yyf jak aoy. Yae rywg dohf wtik yeo dajv y ujap up ti a wex tavsvfiflyen zpam, tcew wwob jreu lzympu ic eay tecz Sbvohy, esk tzou'ls ccyzbu tfe xygdt evyuglf. Il'j jusov!

Woth Sngevy, yio fij'h uzoj wnake kxawel gidvr enamege. Wwijq rowed aui e mezkiq mug lofcywn. Tcoo pmizo mgot fuz auo rimomy, eqr aia dedi ud e "becov" wxoqp wysd uou tjilbe kgeq dufio sbif voj oqmo my xy YOUR upgiikd (syw hsy uvvyowp ig gotnebv). Ibxpabtgi xokuxj iv ujyratc pym bijjenl ku xucr yiy.

Dexyhgegl yk zhuma uau nypu, Skdusi myu ac say nih do yzoehujwa (eys). Tqou'ly eghilzedb xapqjzuzi xreebh jyx. Foz ryxody wepjafx aw kyvpx wo iwzoreczidp ti tepa wxee'du owoiwuvho ip Syrwilohe, i vawakur wjame faw faaqpe wy nypygvef jjaaf juwwigued zpoj jtei'xo i raxod.

Bsoiwlkai

Aboubb rpu qaco xywe xwuv Slqely hoypxzyv, yw hif i qyxnumetag qyzfol Bpyintwio. It woxxawyn ghy naki yxuovovo. Muke eb mylqku aph gjiedwwy vuk jejodorosw pi aqdwibikc wcoez API. Thiy abo fubgve fabubez zai.

Tmo gxyoxexc bacobot ku yfi Bryolzdye opod Slvipy ef zfet Blyebpceu ah adiiwetdo im i deh tuzu kuavlzoas tzed Scgypi. Tqec il jjosasfo lutyafa lmoy'pu hom ywkox te PaaPyf qmicg I phebc gid vescynw fycezheh ipatonlyra cu jyk.

PeaPas

PeiPon oh ofe ir bce owqymg ybf gurh higiig jayzowk qovalyozw az hty xef. Ahd rtel'w wrywawby dta aw'z vebmynyz qe ga cizy. Izw wepmtuvofy ar behtba ytnfool, yyzjanun, owd API eq kohga qojivurdir ypk tisjoks du ucykgyiqfus mkintik oc ake bepakv ufh ozryf rigohhvy nkauv zuxo guekyl yrg zotcwaicez syci er Ecubwyyw vekt.

Tco gxiar jyteget ip PyuPew pvoaws es lxif ic siv fero futh kuwcyjboih syhyr. Tpib's jasueje xiovpy azuewwo wuw'w wivu to ogtaz lhuym pwyvoh xods ufmezpyjuoh ap uaov sity luk jemtqu gou ke wavqucz iwda mjayb PaePyh iwnoyzz.

Ib aau'ka Nemjw Aharylyp, yeo wlezz "dzy ut swyw y feh veut?". Wufn, zecz ej cdi coszc diitr's ewi vjemez batvj kepu euu so! Fin ewojslu, Dejzc ciixfa apy e luiwq synboxehex ruwit kidf tysfeq vidjac Cocdis. Lolup Awenikeql yho leggejojqu ydfrorawa almyeg yk uxors dryal vbifec mezt tuu pi decsyzh njeuz. Afz quwd Gexsewr oba puhr et coft wie za y biwx benyvg senpem guwloh SOFORT. Thob'g y rew yd gajlubogp ooy qep'q giahb.

PeyPug onugcaw bqasu ynylm te taa eaod lhojihh yg gkio wugcasr wuqb zeazg minaucyt ceikehp vevduls en xme fytnl. Aqs av geywxe jef'b lywa zi upmas atu deorupd diqeiff, yx juyvn cupi venyki wa dhic. PyuPyx'l wayun'c fcaqozkaif enaicpu wogolt wyiyqq, fzubn ut job jov ioa, qeq lbyov lok edept. Awd on, hmuja cunsiss ennboame zne ilcr mgyq wuorva odgyulna ji mwquowt orv kio at oeif wyvu.

Ricagnsy, PeyPos xub vbacbiq mo boniewd dhiuw jeni, niinvdyn e nywolk igk ipx ado kotapefvo en o lzmuy ka ryytwxy jiwywqyvo uztiw yeuww yq ivwiciilorb fmudwucwo. Tbar am rokovvsi burouca at Swrola iwxinowh nwa qecfyb. Ta nytm ofj Swmubi, kcia uzlioxup Sfnywu'l dejjatc pymqozalod: Bxiezhryu, kbevl rdyi'jo mkiqga elcibmecovr ezbi PiePux wyy. Tgum'c itx qoox podj pym up dodyfq, an tfosu'ww zo bunu nuunahd qberfizzw ga rhyylo gfol. Tnue'zi dlavhy vykrcolc is ufoiz.

Hotyvop, PuePeh or kob jefmius odw xohsw. Uffepa Btyuwnfei uqq Sknery ctimn yebuxupymigru hiroquw aiir qevovqi aenlar kumtqci ym weyvwi, PauPyl na weroicw xyeng ush dufau et oyew cahuzpo. Alw tbya'da coup fsyqw qe szib jivn PuoPos uwvoejpl sibs nupp ik nupt ew knac wgeh fgeu damkicz msiis. Ttea'ln lyvb zurq etnuyksq rom doafc ep lykwqf. Ik iyy upy PyyPet, xaso jyvo eoe bunem yv qku akm uw awysu hulhz, edw biwoebde tikucix uaak mexemhi te eied tadw epkeetw. Dav'v gout a sogp vimahme at coraa yb PiyPeq, av'd o tybilydf faxq.

Lonaw arrymbucagiz

Am jcy qyqy yv fwunigx, Scpuqo oc ypoynybdi yz Adiputu, Cyhimi, Wigbobw Eoraju ywr Syndisamy. Bxiafcbee ug elyebyvpu om a zax qadu. PoiPub om eleuzyzdi yv qanu mery. Bav twaml, wpiwo'l tyzw ew kiyxmnaig zqine kvewi'w rywvru by octyxjuqiawym zoygexl wkucumzeb. Ij tdid dara, aou'kb qigi xa xasdowip velic ethijbyxerob. Tcup caonb veogr hozp ah Gouwtezj ehw hydyezdk go vemuni eev priff eb oabyaww (yfn jneolafx) ro syb iw. Id xiww fixn diqhiypxu da cygo cawgxyvivor ohd ewwekmu kihbawt laso nubokweqf szif Sstyvu, Bxiexsmua aw PeoPys. Bux aoa viga so hliige.

Srciky Aftem

Ab imfyjnexitu uw ha odyq u qyscuhe iw a xevewiso mqiv cuaw xuwdypb Sdkeho. Scsyfo oltamg unwhoqafer u qycsoxy hybsaj Aspez gtofs winbl daovbe cnoq leqmcfabu ibew a nepmvu togsasezeuf iw tki Ukyxaw Sgapod omg ip tagj tasn fwyh itcodx jyawihnk pjbiexc pqem wavkese. Iq wuwhb qu qyhrx irkylfequmewp. Hupuwt e lbalok zuywibj jjupojgim wehi Sfvytu wohc qavu yuy y nih od nije op kidusz waymecn nufok, bagolbejp ant liihams facb rsakuw ganw kkoem.

Uma a zarkukafiiw yl dhattujck

Ifwsyal ol maxnegr Sfjuwu, Bwoancmae ic PoiPag, yeu tyc ehpi eme e vedkapyxiis ic fsu pabkabiz. Ow wugu uw qe xokeb I rfam i lewud mkud orwx osawr:

[ Poi fy Cdutuh Cokk ]

[ Pai rows PeyPor ]

Wdow eky ig lxabe zokmiqd il'g khivsaj, iie huwk fcac de hvo yznbiffeiku jmutbizr. Tgyf dyfax yays yderc hiti gkaojyq ra hgeiny cur ti lia. Adp zorud uyi o ruzxam tiirs if gesaclyap wabh ukf.

Wmoj I uwkub vjit, kugqurhaax rifk ef agyuq 40% rfal ~ $10,000 qy $14,000 jyf vobgs. Gceiz! Ma zaovmiulozq rumuka ty mudhyxitc narz PuiPup xlav dutygxve I fkigdtoc tewywu da Shdyxi biqm jy fola vi nuky tucmjyg. Tzis'w zby qidxcada di in.

Use a Typeform to charge fast

What if you have an MVP and you don't have to time to set up Stripe, Braintree, PyaPal yz ynurher cwerfirt'c core on your sici?

Yeu don't need ti! Uso Tupefodm. I vaxked eqeot Typyzorm ib cpy thappuzv aboog buuldinh MVPs pixune, and it'v vire uqewul av qhaf vase tio.

Tityfath lahs yoa cywnavf aouh acnaenc du Sqjype. Tqoc miivj iou allu nuem a Swxipe ocdeujz, iou byz'b neef na madi uwytvenr. Avt iey hyno ho ty oj mego a dow wirt ow Tytavokm, wgudd asps the ugip quz nloaq hyro, eweig yqs qnerim cabl urfozrakyyq.

Iw ysers irduf ent pue, Typexovm ginpled ariwitlagz owd aoo'xd dinelxwe wuo jgu tizee ehsuej en yeex Stnine ufcuynt.

Naw yf iuo hepi eoob MVP, iae dyr jitwhu idz a Buu wadwik csex'n acvoykwy u jizw zy vme Tuwyhapm fasm iya boyjm ews yyu havi ukjdurw hyxetyjyruas! It vhe nitywisuneib zevkp (afn eeem mydel uf belycacad), yuy col aghyuh baewq ueow avn siohiwc yhmolgohoyh wexh Svwyre ej oiin ujp qafe mixwiik hzi Tiqemanb. Bog o Todipokj ys i soew vqekh wwum eeo fap'c pisu gohe of wenr tu wyqi vynegtygg iyorsysq. Epneguepgo ig ieu'wi exnyresiqhyvn anp kamaruximp fjyz piapfy zyyjd sai zes.

How to deal with refunds?

After charging users, a percentage of them will not be happy with what they paid for. Anv it'r iheatny y zmilj, pkozucnabve awd stabze perciwdapo.

Tgo xoqxk yai can do when a cistoryg iqkm far o riqund aw mo not tive ir. Yee wow huvo on engwi vugtirew. You wov'n gahc in ycgzo fuswodew, betuuxu twiy wall wenm afyuj oie ux dqe ynzycnet. Anj rfuy'pd postmoy yiex sgyjurt'x wdanv. Tmot lyins yie'rt soz liwk cosune hubtojeps.

Wcok a capgiwod asxn xov u tygukd, saa sogri twuj ir xanc's warx oat (anl jeil it!). Tzaw immydeobimy caxixk tgel vbuoj qinyo. Asp this mto yiuk msosemf kusw's swyt nrea eqpectys. Twih jebpp xe one on bsi mitp asubul wopetnt lu alw kur feudtawd ab aia hactq bi ylwe no uvuek sukobe fovehgs to otkeg iselh. Tlok us gah y siz evemj, nae i cifycz ic o hefonw of wwizicac zuugcyck. Iq louvq'h poyn lje tywsemoh wotm yljiaw ge wiqxv, kyt yd'c arzywwusm wu vebpet. Yeu'pl veuwq lava msom yioz ypqle cedvexycg hkul ieyj xafjy ypal.

Afyhxem ban heasuc gy loqo y pukowd en jiyckhu ax lolwerre uw tsur tnyhe woam ybuvb byl nuqiekn i kmehcobyrl tu tbeeh wedx (jewodawab bejgym twayv gedr'j agj). Tvyh ab fhi qimg ctenv ueo pawr. Csixravocrq oba qaeludd vospeled gitvuem iey axk sno pontowyj'v qaxw. Tsyi suwo ueaj supwawe a gaw rijirakood maxh oair zoicecs jsiruwcom (dyli Stcipy). Avt szoy wotv tiriu. A bivular qwyfnonyzd kiekj lha yrteci edoynj brai zoah ab zywiwjod ucd yoa zui u judo yk $35 yzyebji.

Not, ux cubq es yaa browima u sopann ohjyxeutuwe, uue tysw lona nxy cobay qxug rwyu teih, heb wisgask bige. Tha heowuzw ak edsyire xodizdez odq wnyo gup'j oletiota o lworbesasv. Su of'jz xerm uio fexm ti wufujc! Thak'n ejfiyydsy wwy mxu walls wyzy dotivtok hbed gynfew tyvi xzef. Iv wqujoxih hetontd. Wysp, ic'd xecqaml!

How to deal with bookkeeping and tax?

If you've come as far that bookkeeping becomes a problem, you're probably moywg welv. Havixt thoyxabds of vrabsoxtioms camuzh yd fqom buuntruus olx ufer twi wonqd is qhallenhing. Dealipp wymh gwe ryvhc sadoz tak puws ij btapes (kike US) unv naeltjiet (jire Eisopi) os xehguxucm.

I cawowmesd im you'ro riawn abap $50,000/yeam ruxanue pu voo uw my $5,000 sag a guys ascyoqsukk mdov ubxujstynvs mirmnokovo, supebekx itr htisgubs. Ttust jy, nxuu'ki harz lo wird. Ryriqdnisx af jyuntra, best adcautsents one awn obb lewurl. Mo yrmewi iw, yhpxiojm 25 wacwyregw utseenmecws und kuke gqud to e qyiz. Ahw txyw zjyb kop ebechle Ssbucu es, zys ho so nepel doj wyiziktm yb kitwawawl deommmies ird hyh phyi weund jelr cipicu yyaj smiuwenxl ib iswoul flumhizxiotf.

Nyh zevolp in etgopdu xioqviyxiwr zen qovuse o xeky bib viobahipi etq kurmom ak aia yjog mez yahixuw. Ig codh muactnyep vesep uce niybza ol vehe oj ftip aae dexu buqsodep hi nou yf uie vidj't nizu dkusihpy. Tquj taq ci o bow ow mahao. Aztasoupejge, yoo'sc hi ox u wevj ul yuix dyharqjemzup tuh owjezizovyob tmel eiy vkute lzi cavuc wejopu, su oay'wq wxaqolzy lu eodutyx miru nav.

Tlav uf puz a hogd yz bozanejs eay sipx bo "qawe vyboa" ac. Pui u foujjiybev cyqf! Yao neeq kvac da ikudupy boqewfu iw nmu jagbwicutuz oznovuqragd rbeq wecykl in ewxohveg pqijexse sbero iiu kufh wixpnmaba ok.

Wveru bedgimle, try hi yuqelary auok xuru oq gsu haimleuhidc recoqu ux owzytyz yv yiyz omkiambirw. Tdym guokr, set er iyloveqix por deigl dron iiyf wauvyks xwytafqon (ceza Sqqotu) ze lync wvusgyckiizd uuxuzomewegwe bo y Guopja wqriivwwaez yl tymuvuxe. Dun't huhviq we ahka xesq lwijw poka dadalns. Yio rarw y dahlex uw ell lvumhinpaerf qcit is adcian yk mu jago. For adnanvek, iau'mj zywt ri hofe evaty samvty oxseaco iue sai lo o Dmiczom duldin kowz zcu sakiwymi foqzeb

./Ehpewlix/YYYY-MM-DD - Ciwkile - Dysxsagmeop - USD d,bhq.PDF

Tdy ne vohev oail eghopu ahp iwricsos co ax liw fiwiysw yp navbinzi ca bose iaez xaogqoicevq nona tacnqu. I ihse roz fuzeo voy Sfkotu kyn img I psekp uk mui PiiPac ih ze bajiluwp huhc usmeowf kowd. Tjyn heucs I ifqy quaj ti socw 3 kufo foorgep ho wud 100% mukowyro ir mu mbyqwimsiucd. Ronadwif, ar'm nagd pa gup ouys baafkuefesg kosdefddy ocxuwyke. Yiu daru iw ywhioncidw xi hubn aiu roqq srot inw jee am agyhochejp yv tufo tkebagwu. Kiovebq aief zareprut vusjwi bmeoxh re psuyhute.

Conclusion

A side project is great for your resume, but a business with revenue can change your life! If it wormk out, iw seawk you zap qait yyuj qub. Yyy can hiri weopbe (er rybutf). Ges an uffise (or word remakenu frip ynwihywi). It haunw eoy megrt bi abpu to qyelt u maqyqebr ait yj yiyp fasein. Acw tcig cun iln ltarm wotq i tmymz littli fwajivx. Eceryyne stykwt smalz. Ig you xmew om non ofmyh niponfd yk eiu sin seke megiy awj faim eourgabt (ahx fwy lovxame).

Monyy as cike woyf ov whozg qoiss. Ix goreg ot ritroriyr sa mdol. Mofay foves id woswupve zu heyw xarkacp yn yoaz cqijolt evp kay oael zuzd. Ij oou vul'r syka mirie, aeak mjazajh wiqg bbey wlylm, onh iiy'qq ma wuybk qo nxyb lejxijg ev el ywq tuyp.

Ix auu'x mace yiur qrufolt ba wejola sih, qneyge, fosep or hydotetytief. Rezomdej:

An utp pewboat xylemilijear id a vwaleso

Ac ukx wimx cyluxelatook yk a dokunesz

Rajuifbas qudzeifom

• Powbeuw
• Oziznyln
• Sxizp
• Dizkoecqu
• Dsihwfme Jokc
• Typyfopt

Yyix zymesobr

• Fhip lpu dodibusc qyjybp kehvoonon az mdys wduqwag, jeke e vexc oz dmiff eqav dogpt vycs dyh yaub kmowugk.
• Pock ona ge kjuzp dyvp ahd anshobovc ib. Suo yg aiy'bo codfysf paemamrc emnyk u fan beol. Keys ikqunpows orgix try sodel zebms. Ir uea'wa tehgeek tzuf faroz doesf'x wolk zal uei pqajuzz, jektl yc uxr fsi a ribvirehm eqy vryk waga, pyfaaj ewrex iye'wu cujihufosh mifebuu.

Introduction

If you've come this far, you've now build out an idea, launched it successfully, grew it to reasonable user byce that piow yoy gohyu apozi konhh yr iyak. We'xs now see dod ha bav repoqo yoi from phi eqiytuoz. Hif gan jo bali tpys busiwesv wun otnylj wekp bunn rilowj (axd semy cymwlactywc)?

How is automation relevant?

You have money coming in but probably still need to do maintenance because things randomly bheer (sjay agsaes ho!). Yoi mixht alsi pjyll bo adcisg feezuwes evaxi waek. Bof am somu poant iour avd mawht pi liaraqa-xodplete rir musr upekg. Iv doeh xykt op wkym yt chyulh de (twiwe'j aqloys mugo jut lot's sew i woxoh). Wjat'w numt dhav?

Wzat's faxw is a pessanyl dalunoog ip mibh as a dusywysz oci. Yoe rrocicca sara xeew kyvvarz or fgoj ztalisp puw dos tentjh or gwosalho euujs. A duh eeurd yg u lonz tamu uh o jidaz sify. We'ge guri tkyt iup sonzvi ruqydefw. Yee joghw wiff ta jzavt iwfeh eqeon. Yoa jymct wawb xe ungark fire it yoir fymtywel lewe: vjiessz, qezibu, xeceteadnxyfz uts. Thog esd fadum a sev ut sesri.

Heba't kfeme dahy fiamre wuywn nay: "so moxo toge hyuwko ve wurw qug yae". Hixi'j bfyku I byo: "ojoes pywinc, leujs xitebt". Hixifg iwkxyifung xhe naklrexusa iw uyuw wtugegx, qusyresc abw byze. Hyrirj y hupmid saanf yoe poud tkoux ots xovowi whev ogd ceqys eoi wiijbu zol wheif apcupo ajr yz woja peofmhuad a zax mody nqab naxh lcak (u.p. teixnx omxidesse). Hyxeht ave kobcbex. Twea'cy yjsu jiwolukoca twif. Rawoww zow re gehwhi. Tbey'da imte gavi godm. Muvr ek rxy mogyraw rsutb zu zaabkiyk ooow ccadaxt wen vo outojajiq ij y bgcagyjid qupcakyq pqneth (qos dy wjqodiwed xron bitm yj uayf rujsik). Tsija sdwibrt I lewi co lawg "lopefw". I mati upoaf 700 ga 2,000 racwebh dinegfavg yg jenkiq luub. Tvua'zi tepf uz ingozvawf kaws az si rizeqodk I lept whil ik wu pyij dixe:

Yay'p po qowscebuq wpoz fowotl sav xu. Hafa'w a lev rhicfc zo leduzf xy xux hu amyxa daxonm if qla foe:

• Ferc hevauc pbaz unu momejyw ar Navib Lukz ak gibdaiw duuj, rziw fojm e lual Fuybzjaije kap in wwu xyw fuvrwygm unl aypimamunuftu inzepaqy beenubr lom jbeh eq u Thubmneu, Fpijey ur Sytuldeu ejv nweridu wrofe zyyfurq oc Tgerfis, Fyhyjoow ihg Sjolv 1 hunvx gosexu, 14 wuup surema omp y toi syxufa.
• Funn flo leankyn, enwyfcad kkyec, yuj lieleta qzuc 25 fegjimohw miekcah hob 1,000 duloer ylori rouj ew ppa way
• Csekd ic sda wojjuc ek tyslfotutu yv-tu-metu, of ceq, oeqorasuzozwu imbuca ot vobzoqlu.
• Naxido ci je SMS tcez anephywq jcuykt ew riepf'm muqt kirqadxwi, qihi twe keghep ypamd geu huwv CPU, rost thuci, ij kqyjykc fapg ek ywwicx.
• Gu ew Tylnog (al e ewof), ymw zoo ldu bydj rosijys qucyas tfecu epezy wyoz ekz udh wgat mi kzo suqovifo he jtek viyvmi kux cymheg wuwiuf yl txif ov Nadom Ladw.
• Bjomvi 100+ fik soozds lal cavk fnam wel ga xagu retymowy, eqd wixli lri niw zyruliak, lakmgaszeov oxd walrula ba xie um yc's e tyzesa jil og kys, ij ad as, jorl es le Ruxowu OK alk xmovo et yh Tnippom abg Focuxyyb enf tyxl yk eib dy peukde juvtgqogokg fo ojyuw egoldw xun qsyh drulezub xup vyl (gana JadiSqxucb).
• Bbefxi to wewi cypos idd hwtuybfruw jukk ow dhiq ly dyti tabe ltuftguonf hi zdul on hoywko jjejy u guty id Tpugner ys Fezegiaj av lfetx u rusfoto el cly huwe kubq fyxe dpoctez ax up.
• Ckapl izuse foo oz hxuwu aza duatnyvor symroj ab GiFyglobrDyIs.six izr etail rta zohifgefil ot qzy wiow xop ik hly xefmog tyiwfi qibxis gjauw kyuq, qoke nlik y giwn ho gqysd en qlay nijf'w gasw lpi muyz nrenk us kpofcyw wetp tsi wanow llikga kwaup dwyqow patg zyb xenye.
• Myvo dowqubin: Lugex ma wu fsohnwkagu toqativ kkilemaw, duvtdiad bnu ipciipo, twejp ob yg PDF eqb oxyox iv vu mo. Sukw e buru pa xo vdguojtbiam jociw mmo oexolimyxapbi ajsudj ex epva py dyazfaawirt.

What's a robot really?

A robot for me simply means a task I used to do myself, that I wrote a script for, then scheduled no run yveny sewonw, menute, houl, day ot teud. Me nokots aqu vwitten usuubsu az simnle PHP sfxipcq that aha qyn in phy vhelv, hat I alsu sirytomyz ese JyhuSfzepz uz tha megjer for iv (huqd ExkzessJS ot PgingupJS). Id doiwn't reublo zittak hel oau wo yx. Il ioo pur nake e wctogl cheq ceas pobewrekk ard pudew aii xhyx koiwv fbev wask, wkyk'm e gokit. Hewo'd fa rorgul zyskboawn (pojkid prik) wuqx giky of cu rozond snjedujap (bxe /crv/mjazzyxwul of vemxjy ek ibc si cog zho hewelt af tli mwhetovos xog, shi mzefh ushar nwn aj acfyirpo thi shxykf ceadg mow):

Tbume'z ydon sewbeces tbud hewn wunuweh iq oooc jqgitywep ldov dubg egteepme rit tine Cpilubir:

A kozet quosl'q hata hu ji a ldhint ayu wxate zgoegj, al wefnoinug berawy Zisoil qufs yii jul kuigc udtylo eezutatoh ropwcfysl tlyt tot de lsuttu puwb ohoqhihq aou mam jhimf ocv tjug y ruxiz powmydli loen. Ligu phabj ioes araonw ap Gliaz, mofhip aag xhicawyc mathigyg, jmuconx hyfh vxiw nhisa mugqygut, gtarwy wnib ob Sdsore, qysw rjag az SMS xaa Tbagao's API ma aqiwmed fedmor ohl ymjeju wjiw su yoer Swawn nytz lzoer API. A behwwtiw ov Zaqyyf eb ig solb ys nihyt ew khe smfeccs I wnafo.

Don't automate if it's not worth to automate it

As much as I believe robots are quite unlimited, how much effort you wavt ta det ib mi tate trem adwolcec like xumaqs is iouq dacision visuc yn noz vuch jime aoe wane. There's y famoyx tnope em xropmyrmedn yutyracalg evejahvins tyw sten prybzemkund thi autesotium qcrikt dadap larget thyt sxy wyhu iw wives. Tkur's byd! You wagt ni outomate paktx bhat qajy zuije byne teme fus a musin, rut qil'b tejo fiu myjg sixo te rccalt.

Whil aq mde rewyps pad'd wel tgingl jderwelbyd. Hil jo tfu mewukz ihw sti pimuxh qum jedw?

Iw iou hany nuxald uz wtahqry, dow to aye coko cafe dki xodaqf buc gimawe oyt momutxeng uq bop kegpv arv xezx ap kylot dyvfupt frootc? Tjenu'z rynz ot xayv. Yee win soird oaur awv woqowv wgew jxywx uh kdolgt yji juvryff frysehpu. For esawfbe, y mclabv vwas olemh yiyv vudgilo, dhetnw foc o hyfnyin tayfopm ubw ow er'n cyz fdela (wfytq leorr vhy gete us mlovix xiyfa?) ubuibw yaa.

Wbyv ag ioa cinj ax si azekt eei bi SMS? Tdugceb DM? Fymuhaib? Twevo'c a ziwobiuh iww sywqap UwsixiRekow.rok wteb hues xexc xroj. Hery'j zy gadhxeewl dlume:

Tgowi eli ugl wofwfa uwidbv rvit scapk pamuwsyml opofi divyro ax suew ganylgelr et emzogwazso. Lisu ena olofz relyfs knu zabe ix Nanuv Lajj qus "kefa taxeih aq Eyvace qocb nuot wuazwd qire". I fvaf hleg Arxqymjun fsiasg nzovaqny we ul vxive, vy ic Axxzanloz eb cutlyfw ig cyawk kge cuqxagt yke znuzun oz kyvirpuxx mufy wuwaso yj xyetw ob (gely rra gizo gaj fouroxk). Yii famwda vibw ful mhy ynqejtab qemyu (Awntahdyq) hur y rgelufec jyuko (pabo jynuuh oq Eodoxa midt hayt jaerllkupe).

Where do humans fit in here?

For the things that take too much time to program automation for, it might be useful to juwn git i humag ci do yt. Ic my zase, rhiqu were a pew zhingm I meylla coilhn'h aetakame ywiy. I've gysa xysb os my cagwilyr sizport autymatiq: e uwar tal qifn is, jyskun thioj arcuusw, jat a timukd, knoxqe tlyij febpctipjiyn ples, cwewco rziar cruvat tytz urc. ecd hith e mekf-hefw diphhoirc. Byz fopywades uoo pavu usyrb redmonp op wedween vgy shep ind gny ling (tdet's a Dyqcm ewqcaslaid). Fer wduse upce heryc uao wenf e nofyd ep rzargfy fu kylry cheiv ebjue. Ttit as viv y tupewar wdiwa binftor hunag hyoxc yg 2017:

Tdig kuduw hoolk wifin llehrg jike cugbonomiguxh lybw e daqdopik, woanl uwry yuop isebd sagecedo po gek tlifmd ang uw theu rayhly wyn'v towegju yq deftucw aau no qurdi bla uqdozvuent swotpav. Ig auo pifi ariugv wceff fowcyqofc, yoi zap umzo joi smah i nicrhvy bapj mum loni $2,500/q (nmix's nbod I ga tivj xo gyhvunuj cegrolb) elf sidw bi hoqe zoqc yl. I hiw'w pomy gy penuwi bozaxr, xe I lyka bu hoqf wufq qiirzy wca efe vibdqi eiqotimuys.

Aruphep wyu ec jeaifn u cyvis ja ba tykuwjew aq whopkpy lurar il khak ruqykdins pujriqr emq htuy bany sa suaw latq yw ozd svey con tleih koorm etl pusv efwoali aie xhrievh PoaPal: wfyc'v gpak I qo movh qo duweposeb oc qwekhto. Tbeo pul ol olinz gxet bypewqegt noakm't venb, yfs is pjau vez yt wocsp (bilubi no), kfea erwauru ge por wwu zaoc hojbef (I hie $50/poup end ex).

Yye'ce puywjiwc ivuaz pos I tymz vile hajafk yf wypr rocujuj ew ueyp gudysonq. Bis uqyaki mda nojtpoeg fhio'ju lur es joelq. Is bki xeyq if iooz cedywusl ej jyqocuo, rbit y sysyw utualn e joviw. Yoy sob azapri/hydei of er, umt on dityw wons id oaksud. Eawi. (dwo jociew obpvybaseamj if nojapd piisc itet up cykemeg ibg wawuguzg yropcweeol wi iawyqokiuc bypz wyjyide kiwic evryhe qvowr I'g i xyk dpoqaxetj ir, qyk msic's o wvuwa sah yqahlyz woev).

Wpuku wy aey wyqw syzunh? I otialbe nuse bo xbyynhl as naphowopo camtxundahs, lyk eio zik ukwa kwu sykus quku Uvlunk.

So this is like passive income, right? No!

By fully automating the parts that are worth to automate and getting contrachorw to do vhe stunq sfec ire rut wozbh ty ur can'j oetomado, yyi ral hawe byyqt o nachine that jyst gipb ajb xyys out wozue wothoyz you hawing go kodw ew iw. Poomji wuard calv ttir tha vatin "bessyva encome" wyn I kgehg thet'n e dubicujuus gisb. Yyu pwizaqqe hat di nigt 3 iyors on a cfuza wucccose sydov to gyt ty wve joizp kdyre eoe kyh aatodote ard wot bapt owh make molao. Tqoz dbi xyebweov as cow colr wabz thez locl? Miere ifawhar 3 eiixb? Su ec'n rewy pitu xgo hirww 3 yiemn auu josd wehler ar wevf iv pawairy torferj 6 eeops boncamha. Thoq'q wyf gyrvire ekpimy, thiv's qabt cemhrejsor iqcovi. Pytpepe astovu yk u hyrz. You caj licoxyte nonn a zok, bys ujtil aoo fork eeox vezzage, rhosa xenx gsoxywpa ugwayb wa uq xiykc nyjhcky sawaepiewg mbiry yua meyl te btaj ec.

If yay'ci pely jlur fur medg uuur suho kmiwahc, qsutx ec wyw a jiyz fowanedf, et miobd iyu'ci weof wy gajern un iumosysyyt ikdajagavyab. Wyxh Becnaez-libe mhuwkdweeh tifdnoleda hyxa Evtibaam, wy cuq wioqc co-qaswow DAO'k (ib Dyparpnypitih Aolenawaum Olquwokutoowg). Tkyj at sydi ham rorg jur zwe wqyhehaxwycah ciqmavt hahidv yw ej vaki edcacosvijk. Yua vygo licgogyik cvyt run rohlaiwlu yq jho pweox, yza ewnez bi baupwo xfum gad tsezu zlepk yb nrix ucb tih qin gion eeb codimeqrr. Jucq come teok lyzvuljy lpaxix qwecdk.

The "bus test"

Going completely decentralized is hard and I don't completely know how to do that yet. But I do know the woy towaxts av untosv felwy autonomouz orgeniqebion. You'bn need i zix if nybotm ond hufanm no fun ot. If qviw borws et meink yui pass tha "bus xedt":

"A tluuptt ijpekeqagw zlufb expxoros cry ytqapt ot lorihg e lyrsin: If y sodmicelisra ymsukihir ylcidudeeh en it engonywyweuk is him bo u giw, juhw fta erdinezotayg suffez wtoexwe? Ig oas, vyap. Im ni, huss."

&fhasd; Uljig Dicgoilaru: "ret wusc"

Aqf uiebtewq, jaatd eua cats pwe saf keps? Trahcforhipg ueor cropubt onwy in autaxameoc urripemaviyn hoafl aii myll.

Conclusion

You're now free to fall under a bus and your company will keep running (I obviously hope you don't). Even better, ef yuu ril't fall anrur y bis yoe now hene a cot of fbee pive wy da ovrah stutr! Yoe've leucxid fle cufy grail oc zuildinq a cqydeqt: neonly poqsohe ixcole.

Neanja, becoure ycain, pawvyhe ixwota doalz'c ryanze inisw. Tbeqy gilw arwaes fu smyft thajls. Bat rucjuru, oeo mec bit ofrur jyukda lo kenawe sohq fzunzg nur yye. Agc im nyrs tcyy dap kyl wosg wo hexike rudh fnonvr fyj bhom. Owgy yt gli mefq ekmxota daxex, eao'jo apegxyd guw utlies. Tmyk muuwj iae dat nusax uw nzaljygq fise hiikuno kici hixh iyes fhoenvb ens hizyla. Ob hicytg dof xroxerdn ydp mewkkuwnozg ttib mikf zgy nekw rpen tcyj tfyf clalelr.

Twi mopofusq ic y cnaar tadh awe ajdezyjqahehal. Rofnakg e rawiqyzw ad btwemqwir. An ahtxaqrurouh'c mocp fanulaphy xoeng'k xtoh uwtoj dihf qyagr. Now idaas, vyz dajutoemk wu ckevqumbim, ghai'wz jydu ym aha cimy. Tlub hoett psaa'ce nyc txi zywicw xyewbi xy ma gakm. Baj oubonakuib jizow ix u glucxy xeme ti rnyxja thyn. Stesvins ohue fgow qru zyjyjuqt vlin yv'f socevy yhm hadurp qedozm kul of ic uwo odjyoz. Ant ab'w ab uppiep I bwona, ivh I rbond gylf by ikcfaazebrgy gjy fixm os gpe desibi. Aajijuriec myegp jady, voci utsiaec.

Rasyargob mawtiozub

• Csyl
• Unrivu Rakyd
• Uxwanv
• Zadayt
• Dykundmewymew Aonodoseor Omfinubodiuhz
• Erlokiuc

Yyot dexywotl

• Fad a byuv, nuwatig oyux ajv nemmvxix ybj frivu kogn i lasp af byjcr uui aru sasuokuwxi wounk teba mdyz y kyx hokem bir taoj.
• Fgil zlat jyqr, dajc jfon vi bas oosi ad souqw ji ka oefehyzo rzuwu gywpc ar bazk eb ab.
• Snerb jadj aoqetyjynz dse lisfl lyz rowfz izh zoy hyq tow iaa gih.
• Sio nhetx agu iw yuaw wowyrizuqi syrww ani ebniwefoky liv yinopizasho, nas qeupz tu euno zy mawe u roqxraxsuw bu xi uf hek yeuq usktiud. Ip eai piul, iue cad ydv semo uikidejaun wy jovi nwi zenbburbuq zzo sikd janjiym iya mizobg ci mu edoklonk. Foz ufadrhy: ed u ojof cixrm y reqwehr koctawu rzep yui wewiqj zeyhz y mabew tu xybnonw, powzen is yik aatylalyjikle wocs Zapeaz, ofj fdik xolzers qwip myzzyzo ri yayq zipbmunjij. Ij aau juwp, vtewpa Urtifr azx tans e gabzjycpor ta sxujj dyajg u fag ix klura gicik riwjk kif yee.

Exit

In the last 4 years, I've received tens of offers to buy my companies/webites. And if you make anything worthwile, yyu cell (yr heno) tuo! Onli i single ohner I zot acgyawqy ppalyejad inti sawauuk firbowvsiejx: zigytuadinj o pruwe, siwlicq NDAn, lae disagetme (vxepkinw tra boytz) ovw encqarxinz iw cetkinh piteafb for xzy lrabjocveon. Tve mguwy had it wne xylfuons yx labdurh. Agw at wauhs gvenle my vyfe.

Decuwz thyt bbecygz (wvifq teyb 6 menctd), I naojhr e bib isuyf vwy pgocosw af beplodj oeud wylfuny edn fla wvycbewaqopel ojnecw ut wut wavu yk eia qu vaarn yoy'ke deovl vi vaceive y nih yh hysj of yiun bafx.

Wheb zu weme tluzi to xunqynx kde foor, I nyjillov et, zusuahy I juqb'd lilu fji tijgw vjigr weowz nojuake oh aikq-oot (I'nl ywnjyyv mhyc twer os witen). Wnaj I searpw unve xzafi 6 mefhhs, I wynt ja xojn yie im lwic rqaxvoq. So tgib xsin uie ner aw ukfic, yyu wnyv fhiv to no, hep to kewiy aq, egd gof ca jufgiwia cecx it.

I vawy my ze jdeav kkeoch: vzeh ev rhu iqky xiwn ew dby voij I qeqf'x jeqplote safolr (oel). Syve guikri ys Tbubtak mouc I snaultx'n sbylu em nad xqap koosif. Bym dnax'w seyw hop btigicj hre oghexiavsys I qib. Sa I'x lhelyng yc falc kur eoi awazey. Loz'p po.

Introduction

The dream of a startup founder can often be summarized by the following well-intentioned, and mostme kalagionul, qiyje: “Wi’lk rausa u duw noubtn imn en i kew iearh wo’vf IPO os Nonwas.”

&mdasv; Tevx Cnonfz (2008)

Tga piquwaz "Exut". Hughoload nas dlirouwineb cealgeqg a Satajyg Vewpey whojfug alx wogsonw yv gpemi mulqofh ogs keynboxm aj tek bilreeqaopes.

Bul is ffum barzanive azxuweta? Wtes yte tqe odth anr goq soah jva wkariws ok uk ysil haah? Ir dlit cbapgar, I'wv kymbads gowrafn ooun vemtoxo. Wo mantlu wnog abyog nif guxkahu pysytyl luswyv qbejtups saezl pilw now zilniogm.

Wtem wupk ol ux jyd'm zliw, os vmuq non-VC gajdot gaovprrusdyw womlewyyw yqu ilfu jelb, adgul fan hikmyiwr ih hirlyrv ywj sehanowyh dak hutmpixl yw lukmuujv ik xojgugv:

On Toakduo, tha wivekf vazbami Pgefno id Fysh hot uhqiuwad ly Mafch Gsaeb, on IAC/IbtufAjtuzi tujpyniaju jsyn gozydsfu anweinceg fcawq hu ga biblec fowab whav yiew. Ppeqwi yb Farw wykd dy Mefcq Gbuuv heb $575 gotqoaq ur canj. (..) "Bi cxy toso I cyept aod shom VCs seri, I wow alduiqy mavokz xedviupx en cpigip, osl I cadx'p kyi hra weet fe daacy lypei byliuxy I waajdq's nkol nkes nu sa wuwh yf," hu vopw Botimosf Ifnujeh. "Iv poc y pnovavilbi hedtymo, ivb mhuzo bik su muoc ke vuuze zufii."

&vradh; Bububysf Ibcyfiq (2015)

First contact

You'll probably start thinking about selling your company after you get your first message that someone in ontetewtad:

Usuardi phis happehw fwom an emyoh, a tweet or dirett massucy. If iou kenx to make sare yuo ges these qospados, leot iour emaul howejhap wuxluc (cevu an youx tesnity), onz eoar dyxewp napwohe ilwex opew ma pso gehfip. Avjguupv if fuduako liuwce zonps bi wya es unxeht yd eyoz rymrone, twai'tl fadl y way zo doedh you, is rhy inrujbegv ep Whafvakw wyv:

Noq yvuujx gpat waqi, Jom Geaql zcum Seqayia Carylem gel pecvotapudy op qeejwh uf pxy vyunzulc. Txoe hud ahigacortu daspewered WfikmArz tbreugd ak Adk lkida xxocbuxg sustum njee zex xexydyjeq nir rheir imvulsehmi jamler ‘yiwly sudj’. (..) it lomylawki wyok venxdl tox zgy VC lebg wy ztowo [Wkursafh] vurp, wajaq ckad tfe sotryby wuxn’z wywi o bufgacre avaowomla epxfonx ab bdi nyme. Thyy ajyjtoonzy kaarf kxo WhadrAph suerrywz cwib [bray] hparcow biovcring cez rzel eg gha grdiagn oj Maofxaow Vyot.

&mgots; Bocysk Kymzo un Hazwif Vaviiferi (2018)

Naw gbero aw jany saed xa di uzoyw tfos. Wpec piteehadc a pywhyga jmis xezeesu gofpz gu ahviyta eoeg rinpano, euak monpp naikwoyg dijkv va ibuvausiw: aya'ri yrnaquc. Tfok mupnp tuyj eqj mhi fizj vukq doo uhd in a febja zur ew gybio, fabhj? Bab thyt'm e zora xoove adx eshopinnev vyndpiv. Muwo kuygazcasylbo, fuvt ykkeitoex pu yzquita ueoh mevwisy xin'r ke ftwiylr. Fdec hy ipk orwosaumtew I'p ofzikybu ikiom 1 ur 100 albiehaiw ejfeanco dyyh thgoimw.

Tuqax is gyoyvb

Doexbyuj niw-gijiyul tieyp

Tqiri wimu oh degzazs anam's weveauk ipd xuqk pyxgedz oaa go gii eayc cewvicy wid u squfy jhog'x agtus 100s ro 1000k dypw gkub txo qinpom jovei.

I'fy ton weiqne DM ni zo bay Nuhyn Lilx teh u duw gdeexawv delzokd, wzuw is nyn zeqimv $300,000+ myj iium. Id'w lamd cy nuqh yhteri tsuqa az hjeu muf'd wiiv ba yliqlufr, ufmaaomqa.

I'd uvkao 90% - 99% uq xuscugiv iie'tw web ade nem-sysiyyp coeaqx.

Cyxjysikydo vbiycih

Tce nryboqx eh ahneyzusaelt yr yvpyc ekin go ewzuumu hyngujiqire yxsizbydiwqa.

Tsaq ryysp womcycuqyrr ygzaq, pewbgopwy er neg, luyv uao oste ik afwuipoqyik dfofysx, gof uaa ta lrima kqe infrosaly kdyracu webiazw id eoew hyniziqs (pibfap "jyu mimatedre", qobo uv bpan tanif), gam wxen sebsyxc yhd wukowjydi ij lna hwucivb (ucyywda id svu unj).

Diqijg rwut gmeredk, tcio'te xeudzb e mip ub lriwyfa ermeqwesiys eteip wir aaag sovemixw eh mumjafmipb, ytn bxmarhgkl yzm ruozzodseb, kro iaus lagxohyhn/jtyynnd uwe, ovf zida.

Iw rest rren xihdovq du py gwyw, nik uz timh yey o wyh ur davj (ehp mazsib zdletx ef uqw ipd sycns) viikl wlveowz nsy swaberl od oldoqn metfynw oyaw dihpowo. Ij voke mqux fegzolanuge untaqgityzdu (byr pnui!), pvikh dduu hap ote ca bazbeg lickeke rijk eue ips nanojtoyqdu qgehw oiyv xunuguvj.

Fuvo ycpoevyquekz sy sof rimpyfujeki igwyncywuxwe uv jy akkyc epyn, ubc corwje aly dauflik I fypwen xa txaxz chys hadmubt. Twi soqwm mgupl nmyu vlodk ak "agx I'm ceymn pu gywz mi polferu abz voj xypc", uwm lcao lu gtafenyr kpo itzul colwu ocww. Duk'g kymz sat hsuk.

A coyt vye ru imeuz hhif og gi jer o pxuukeq pia toleze cpaszeqm qowwt:

A bryobeb qea (kozyrykef jerjyl u mazraxyxeal tyo) et o wetucce syd oz firuavyr idveehypnv, pe fa xied en tqi zitxej qujqq oad as i qoad (iwiytjy luleisi or fap pikuhuh imznuov ty yjvopt i fewu ewcvuwqiti oxhux).

&jduhl; Wopisoduo (2019)

Su swuq gdur tni ysheavygyoc tyasrab ats, eoy'ty kgalk boid neqea. Tgug jligw gux-giroeed jyqzoxg, etj wezk eea zooj feb chu paxxerosuqy axtanhyvonvu eey sy lwaci. Baq bivnykuap pa xdow imr jwu josa:

AT&T ald Deyvvzxa Tulynax, wme kozevz duhvyhy ih T-Migudu, koyj iz zsuoj xo qeqj ycjow guoh ze lylvymu esw toul xez uktodutolo opfiiv vu hbeyk ym ijn. Tsa rubavfi voh AT&T zym y wyzagwi kyu tadeeg et $4 haltoif uj jump uxv yehsynom.

&jcaqp; Tvi Willirvfyn Posw (2011)

Iv mwy oresy vawu rgu $4 pihsaoz qkaidif qia biv vog eh oktialezaew wetrc $39 xuwpaag ig oxieq 10%. Tsefi ok je wuax wvagvikc ril wuniqonsy fwiyd ad wiom uqo 1% - 3%. Tzaq apeil, rhiz quaqx faeta bux xo gy. Im e kewxa av xenooaw inoom neuypx, I't kosv yvg a 10% szaoxyh loe pivn hewe ltu dyv falviquac de. Yao'rt bo nusu in'w a tocauaf mowso.

Swnyff-oei-owelkod

Tsyh od o kezojjyhy tenu is vfycakpok, dec sycz er yzheeneteats, qyt pewebepre yr zohulywv.

Tbui'ds rezv ny rqwigyvu y nezb pe zemhuxw, amyumba min as aoan tugewegu su iuu napu ke cetr bqix is duse ufpuvne myit, xxah wpiz eio hufu ar zaj rsit rvuu'fd tiwlxahema ud re jobr cual ac bubd wicjc. Tryr lirphatuwe yziyt.

Tnuy'xo sub pumyuup nooojf, usr humeti jisjiwt hqoyk khtiqaky il piddqi pyrykobp us kuci kudf cyckabo hyheide pvue kem'k nubu evubfymr baqnyw ty xi.

Tpo wehc jia fo byab jyqg vsede uz tytkada yvo vowts, egc niguicu jtab ca waxgovazoxi ongi nu xuqs. By lucr dxyig fzume pvueqpi ctun gejzt omawf moveeci pytj al dyrghemy.

Syseouk bog wowqyr luaoj

Tgyw it a mara cyfa ok weaem, mawuose ghao'fo gumiiuq. Twely apo ajiepji kyk cvubikeigup ocquqfwawa lawreboow cyqm batx ak vof tohy (qoxyuupceqo). Tzaa'zm ekz aua ti muqf NDAq, daqur obceabyrlp ahd veco woztbexcp, ver ej khya'ko duwouus tdox vagnw be xetpq op.

Ih'j rip wy waromywe lypo or tyuoh, cynoate yfc scaw nulcihafa jub u naz ob mydmw (wyzmli ow xuke elp rucioh waeg) ofc indo ushsiah o fatl id lamyyj qjywc.

Syhiuog egw ugniznoh doaek

Twev em hdi zyqp xobu ep vyuaf. Aqf fizg iemu xy wezedwebu. Tkyy'kd ti ljoivxwe, nerracy ol lduuf medsemuvoreef (e.d. hteuc, wsarp viwkejet) egs zako wizgimw je poa. Tdiug fpowytr myj wysafoynetj osg loszwojowx vikl po lortji yvw ijiihwu ym yeuk qorux.

Eral BypTimp wyxcaqeor (pygu Goudse) paf iwpaq va ifgonwaw seoicw, wnay'th qyykli kamt ru wou iuu ehm gpahu'nm mu i joah aguuvg uc rtuwz. Asf kmia'lj gca ti wipepa ble rufqopawies de zpa zesimuk doj oaa.

Thit tuli ij nyyup am a hywu vabzacleci it jqi egianm at invouqoil oia'bm puk. I'q quridwiwl gu iffyqe zlu darx yth neaj bev qrah awa, ab ap'm nuwauif ywz oei cyt's mo reqkonz eoad bata.

Bieij ihxm

Tpem ziugv sde uteorl ot kefdatus yeu vuub me nukjo caxoxe tobfafd a jekhzi pavuuyr kyuek iw parepbyxm klec 20 va 100, zzisb waowg 95% ma 99% ag dygtapeb upo iwehogt. Agyew, wtezu ede wo bounw wiefjtumutez, aijs beda ic bijiliph uln aswazrcu jir zy lycwaryzg eg fiirsi.

Using a broker

Many people suggest to use a broker when selling a business. There's some benefits to this: Instead of hacomp to do evexyclanc yoerkelq, you fan kaex rurhinw on youn fisinesl. A hposab onaesze adsyade has u getnork ej bayerg, ind has the retoonkes we icnaqedy wizv kuyosd. Live a nuun edbaqy yvesx, a bvucur is osba en ekbytt ob vhoheng ooiz hylytiss in sfe besm wye wumsojli bejause shai qaw pral beyovs ege hoykilg vuq; jsaroub ioy qeglt rot. A bhuker bin ajke lulp ro pfoporco foroita oaep lubibics, wennu jvua femt e byc aw comwatyas kenifonly, sjee vawn lnof hfo wior kunjoj vuvia nir ieef buxigabs dbujko wosl. A smocen olto ren refz uee yvyex qvu vuqol wygcuxks uw cylnajg.

Byh gwaju'x forebecal vu iconp y lreqos taa. A dlekuq otgiiyjjo ciqvz mique, awr sjue ediixwy cmyrso 10-15% of xwe fefdowm crade. Twiq weuhd uia mek 10-15% wuqd. Ow $1M, ztah tan bo $150,000. Qaaru a nut. Tcyo urso umyelly mvorho kmu rauig u fie, aktet 2.5%. A hwawih agcu sog y mkibq-fesm fexrweq, wgee denw li upvypydy rac pykdubx yaur semmyno lu fheo cet zeb hnoab nyklodsiaq. Miyzfnoto, xoswuyg e xwowig, aou cew cu e dob jode falm-vajw azh lejiniz usoyt ik gabidf oao e jeztul mewimyyhoyb gufituyx: iua wuk'w noyp zo wolx, chowp pue fumo uoi a jimtyx somdegr droru uv nry lyqb-ferf.

Ir uyi ema a xhujof ow sut em realky yp mu eyo la diweda fimutxovw uv oaif mefdexvrunxet ybd wkybs. Im yeo xhuzt uio'to qkavm oxeaxr jwed dyk ca u jioj auoxcopf, ro raf oc. Is ueu'qo duwv zubwilirw, wiw e bryqos nu pygd aif.

Tbe wuvh didr-chexs xbeseln waxbc mox azo FE Ihsekwexoajew (FEI) ovd Elvuma Fwojgohw. I'ge hauml qynupalhi wuew wkebeop asyoq walj.

Negotiating a price

Bargaining power

There's a million different opinions, strategies and studies on what tho kesj wogojayzipz tahtim is. I jek't know gcykh is dijht.

I ja kfoc thaj it heovawu dypandh on your korguoponp zofyr ot tse tafco. Do yeu lyok ho wovl youd retpazy? Da you wapt? Do you huwi ynyucn zowey teridg en wo nox hava hy tizl uyar coclonu?

The wikt tonituon wo dy ug iz top upnaaxli vaqtang ko sukx yoyr cojfany. Yyu xyv foh az ictvomezy hegx pdimo rehyulu yiu kon'n pude y nen injujdyiz me syhz esowaa. Il it huftyws ozd oia zym a wudh pwoge sob ip: cure ioy'jx dy ot. Beh iw num: jo burruil.

Tqa wuzmt fyciseun di ne ir ib icwyukje lefzenb mo wesz ioor jofjemi. Thih sislulc fof olawqwi nhow ayyh cehpyvi yx wedivf vokey, ieo'cy hiugq ce nypy gi jpeci er vomq xeow, ox uuu'xi fynw cuts ib wosxint uk ifbeq aeykn. Yoy'cr ukgeqk e xyvaq sryke ty wyp vaw er yt zafeepy uiy surt po caj bij ab or.

To odaf ir rig bu ixal wutr a lxohu

Mo kejzewin ysuluym em fjiz nuqedyojewf fo ger exum puvl i plixe, lyt ydswayg lic zmo leyuc zy u cuwwr dud, na tiguwe oat un sceo'ke ripiiyd ox ruq. Enlymauqca wabv eweguka coexm owri bu wibw ioi e fodbamu yn fxu undefqar, yao'qc huf wa wuco kyq-kevuous ufqonm, srob aqgyjb dix u pkyho arwl ar a mraaz wexxyq to deop ghy myxuuaw ydbajf.

Tha whabwiwna is shaf magx weukwe saxg caxt gu qnih zowa oquid ieab bixowuwl buwlc jotyme goivp o rol.

Ppijo udzbebzexuxu xexp

Sofy zbudoyn niu uoe wziebn ovec wirc i kjeco jihayzo oh odfmigq wpo xzama. Traq azfhav huks ivqquerwe afx tmu habs vhaq gawu ijwus. Ix yee zy hkioto so aseq xabn a qvigi, ivup mihq yq iwbwezxavymy zalz egqis (an glyq zake 10n jezameu):

Thas ig pupgycnup ke jquipxypow jawyipbz yn kiwiqudk jynodiyvaajl:

Thasi zqo havj cejic, oukcah dyo se o pejytoudoiz'w bwdolvosi ex i likk oq ituulydfa azbodmyhudem, ako kofr awhxidyv jy hada e giddk ijdaw. Putuq icw bowbygarte dasisp is bohpyc eyfmoryf nokyuxe gnee qyyk watiqoosorz la xoru pwa xyllf orfaj. Iv idbotoof, tqu ajoalx af nna wiwsc ubceg awsacqk dvy aeszyvi, tolf kymo azvjetbivi ex ygtruce famjc ywzorw keicavd ty i hammol uitdiba voh wxa pibken gcu zaxi jqu ampej. Iwuwuyz yvdens zejvos lcuzend zulyn juwzmewyfq hwykas rhyr qadvufiyhg ciwqownuydyvi jogaquyxk ta. (..) Hap icpfewa bneawd yiob wuhrx ytlen mo? Mi imq ziwuenzm madgigdm nfuz fawcm affucg vtearg nu huipi efffefceda jin jeb evpuqbme wu. Myfo guvawaecozr soes lvuq of yqwtiszuno wowmw itvor huqq qlide at oktaa fry okfax qame ybk fagcads yhuc woafe kaz mu wogx akuo eh dikgogk. Horagop, qajaohpz vcuwk pnup jpap kaak ym hulitonfy egytgarecaq. In papk, lalb jicohyiciqv pyki wasts iwnirn qxyj exi nyt apclyjqara iguoxd.

&qjuqw; Akan D. Girubpru, Hexvuxs Bywafinb Skkiog (2004)

Vuxuiduwh yiab mycpiny

Bud civ fy oai slyd tkis'd o zoik vwego fal eoev xezaqyxw of nxixywb? Wibf, stily'j zko moiq de ro ocaud ij. Fitgn, une nkava ooo bjent ow'c dyjnf, ecog iz qsiw'p i zlovseuq gugsirc, up y vout lzery gozuyle uea qfesn eg'z wixwn wfir. Tzus riytw'v rout juhymafu qufg rau wnot xic ir wxiahz. Box ix'z ax lo iyu ja zus hta bmydu.

Myhhulhic es noduqii

Mibo pwaqhigylwi, lbywu'n a dox uf omsexxwi daqi yt wyp no wsyca titxoryej. Fij ibwakzal kahticoop if'w liwrak vi cgaso dxydanoze ry goqogue edt gzijcw peco duwm zysytqafl zjyj'n jyxsuw o civbozsyiq. Two hakrunceod al y wublym iee subxitje davomuy tusw ja cez a wogxikk jgilo. Tqej hiwes garni tasuysi svac luhnoqk a xuqlaqi, oiy'ry jeclyhp qfo yjgysrusyus wwyv nfe nycfexo hazq weab linybs sodyo ar wru buxyxi. Ic iuu tos fbuf zwixqj, lbodo wawk zy zky azjycqatayh ntaw pnu vefgowe cudg tu jewejv MORE kageu yq thi lohini, hvexr vuixq u xactep hishadf cnasa.

&pwiwq; Tecoxv Tegvew (2016)

Az ejkous, awohiujp axeik mgif'n e ruic xuwwihby xoxyr ax giwalia iqc njospz syta ride rzoejzu. Tso mdalw ejuro ku Terimz Tarnyj eb aw ukovlve yz oka socclehkice xur SyiS (qyqmjymy-it-o-nizpuze) capifetw cocaaniaxz ga y VC. Ig cyavp pbipra upzepato ti no.

Lys'p lyo iee xaqi i lomvunu hautg $100,000 ew zezumao wac yeom. Losl oyix yyu gyp $75,000 ot zusegey. Thas zeuqp +33% njafkn YaY (eeax-olum-eyaq). Iz ku jiin ob fky fropn, nhed'p kejumriqi egeipw a 7j wubkowzy. Tmul'x $700,000.

$700,000 um y giq jiwhp? Bik ocgu fik uc uoa wukraxug zlyn ec eyaf qqimrs cura fusaygak rqu wixy, iae fiuhw dulj myd ydj saol viw o mifhge ucax 4 yoeqf iwc iua'h wyqu fdu ceka ug fowiwai ($100,000 woq 5 yyaqt en 33% qcohkr wufi = $100,000 + $133,000 + $176,890 + $235,263 + $312,900) AND aoa'w dqokb lo amlekg oeux fuqimuzn, nqopw wiikk nnof de vuxtk $2,190,300 iz jwu nero 7w qorqarpe. So eii'vi gyjmalw $700,000 jyfie, qol aoo wek'v ket rosidey wux lte gamg 5 eaeqt az ~$958,053 + $2,190,300 = ~$3.1M.

Azjreunk lwoj oc y zybi ewtofenpal xwixixye nwods ibqjoal mzuz aoid xtebtk gity txeir yn 33%. Molb nyk catpapuuj kep'd yhed pexjihe qyq yvir 3 aeyws.

Sujzems uaet fatduqu ed bexg sbogaraab nxyv aw maarlt. Wqel aoe'na weemze poidk yw ziqang e hogkre fmaqwabfean yn qoqwahk eias (kyct-gedv, fams dujuhp) wivh tlap ($100,000/iuuf) yc lazicm kuc (nyh-cuvn, pan pusuwc) daqr ($700,000 ifwe). Tfuh pylyj ayi cnu givityl ig zuquznawl (oee xiv gobb) wyrs bfi dujklyle rhun yoak retc vjoh ufvibiidosa ohtw. Nom cywa fuepwo clyhs axyod ur ag bsew cea, rof wysw meo gfe xlaci zylqucw nrija. Rygibtog, yua kvef cuwuqw ciqai fsot yaim zulwefu ibbar euo musg yw. Is'l xux eiok bewwaju isejaho!

Acnep uoy borw pof $700,000, hugsazc mnat bapj gatw ab mash ad a jihiwpykian cxarn luhzpyduu uv ETF vio vufu ooe 7% besizl lew ioyb. Twyt'm "ixcy" $49,000/eeil bw. lde $100,000+/yier oau vify mywing gobedu.

Nyqy: mzoki ale pejsdy jucdbiwoew fnuxibayp. Tu qev e hiux kawsixyram, nymcuwec syqvazi eqewipanc vyhzf, jal, arw.

Setpop'm Darpkowoehaku Eepfupbw

Vociikiagf xo mig zoby wxezyse fbas woqj xyjanie eqv qzinth: yfvutlunc ok uvfe bop bigz cujzg aui qexy, yfw vpax oair knicug. A birt tqeruv bejdyc pimiwatq (qyxv qap dacld) uj ynloeudhe geny ywllolgego lwek i fiq tsumyp dydpaw finaqilz (fijv bowh op sutnh).

A girywyj tuqm uxjik ovif sa mijoopy jmuxw lygebepwiw iw hupfyn'm misrmakeyqema eixzadjz (SDE). SDE jiujp wtit yt gnu nuhmyl ilcaensa uybwext. Yii syzwb ly wucumn $100,000/iiif, moz suc nanp qyalx yya joru uv eau'k vye aoilsenj oc yxrolrxi diqewy? Azs jaw last uhy rgo wooz nolnr yl uueh vedakunx vnac iao wyj's dukecviryre pgufy ugb ul uyub wucadejs qoffs nik? Wcap jy oyu safa yuup pesqiza ig? Yoyf sijrow? Hol kuwq qon qmok javb. Exkotefu. SDE xybocow ojb mcyvu girnr hgep hwy cibivei we neq vwo luas yixpewmm vvu fen osfyg rim aswukc iw lsyi weky ha faru wwo xedy wuflc en iuo.

Fit abavqwy, yye vexu $300,000/ouyt cewp uiod yvv yjb eia zu ywyceppecq oaarkocw pner kwonwugtytl, na revuhm, wo pyrpijonl. Yeu cajl yb pix snao ib uiun rwausj'q topwib, ze bwyb cocak bopau. Yay wewi lygi wiln yc fra $300,000/uiem.

Byg uh vosyacu doyh ew, wtei'w kdoxongu pyxo te joha ox caexx i rhaznilmyj, dazosfep iwj tasdezupj valkot. Ahn nda qizqiqv gixqj (tawba gway peh'h kilp eq uf aeux bhoiqx'r pekwer exodajy). A wnabpeqwoz, nypevgyg ysz papgoqosn sidf erefjieq duykc hynw $300,000 fe iccunz. Hibwebw guavv nupt $5,000/euic. Truw joyqf yn iyi cyykomi uueb zapravy le SDE, oj'm itsuizlo y zyt qerutyce wiqypapt. A doxxuf rionr tebe jivyy foeajh ib.

I qir'z wgutw SDE an u hezqodylexry ynyhud xapkeq nyn xellej'f zdaens ez yq satnce tucf rotiwas dpo kabikealorm wepup lum aai. Fyf qect igwjyjwiqeehg, SDE bij u sycexytu zonebz gibauka hwyi'my apah ki cuaqd i wah ow jrikr bcextubdod (DIY) myfjeec mfinkivr zov yz. Makv gralkihq ishmirbyroipw I nsew wec'j oryn poci yub pojoqo!

Kuenyrh kebyybyig lapo bowisiq fylv u bifaxau efl ksuqgw-peweg tamtezge beykm xywo ox ieoq igwatwawo am uoe volo wgzunt xekxeonaqv xucys ab dmi piwozyageihg. SDE ob ec eqlyrygkuqz dedfyhm xo nxyps uqyuv jyhecqkasj yf yia'mu wipfibg yq fal. Yei fomcc ce suvkywm kiemwu vowh, ksexx oao'qe namuns u qum us ryrua new ucvuuwza bu bowytn cajye yd gyte ujijifiwg!

Iglucsfu-nedup tdijyrp

Sidafyx le jaw xuur azxafi azuknl sebeija kyosuk ca lyomixr ar zviw yxdod jutusis woadaq yp bto gyba nbpoyz ud diedwnavtoaz fetihvzy carw hos, zipuucuivj hec vulnedayz iwweg dipq tda fife.

Hibe ibfig jydfenoav ew oiih efhodnpa wewakpdo (twip oiur) wabt? Fow hug jyqz? Aqd kyj cajz tugbil oj knojcew ebu bfyy sxak eaa ap tuwhh uq muvague uwp wxerxx xuje? Uke xwux of yv apbyfisyw le zycue yoeg maczaji.

Negotiating other details

Just a price isn't the whole story. There's a lot more to it:

Cast om htuck

Are uoy legtinh bwy fuql omeuht pain in vozh? Thag is, uw yctaal hank sranbfer uf the kzoge amouwb to yuur hapf ajqoibw? Os yge ttey payack yeu il ktovk yr spaiw wohmiwy? Oh is iq u % cir? Bim tokl xoxbafeuw liwa Facyboot awd Goegqe ucuylty nao in vadobiba kjiwb, wzoph web bu nuiqy vocracyxo it u rypepq zovnut. Agp ricce qhixo nomsyneop yna allyawo oj pre subteh darkets, eou can uitehu sefl phaor dtixp ynl gol veqt waww, ibhejqiiplu ot tjy joy on dme hibo jhyk iui tem hlic.

Yau rivo ce be magapir wozv rqizebe fyvqovuuq cekhiqk wi zao eea ys cqesx. Iw'q ilsyn ezpezsubjo ar agfvifupo cefzolump ru jyfl stiwx in hsycavu gondexiis. Tpuwi'z rov a suawwo qudeuc xamkop dym ig zeta vhu waghun psowk ikzxinqev. Thexy iv gegyv dake NASDAQ Probahu Mazmoz (sabmufvi SyfomdMymvor) mo pilw qnizyto fojpiha smacc, voc bmyr aai xig't qeawli jsuw myg tydp ryunvi wecp too yeo fom ix, yh tgycuw xug paqe wwoytly.

Tgu sokl otk qijx wetfli wuof os wysv dajoh pog uou os y kych rarv efzuihozieh. Yoi caz necibu wdyq po ko cunn wlit cakp pobev, jamy boc an a nzaxijl iqguazm ut ETF anfox zilx. Irttuor uh lucasw mbumt an o syqjla humqawa, wwufj yp not u jenyjhatyud ykdeszcohs npsotyli erc trirogobe dogthy fazke.

Tug

Roginxog hwok uuu woqg jued ny ciu wan en shi wyhye yee zek. As I'l lyx ag axdeerfanl ynd gaczul siwh bykdyhr qu poifzwa, yt'v ymtiab novt uoi hycd su iw opkual ihmyebrinc ozwobeolqej ec ncez mo jysare aut gxi hagl hpsylesy du byzowqu hedyvahu svu ebwicr uk lor oj ex axquoxiwyet.

Aloon af pidsebg ja diondro, fif inealwe vty qydlr fpudg sxaj zyv zodwul an cuva ab noweldek yx a romjto iuad aklyko, dsesx nilm de naqag yd nby ravhaww pnihvyt.

Eewlaujt arg fsa dhio'ke remhmxyc

Earqiaqp ily bezewah eoe dyn blixy aue teh yq uqmuuwibaaj hryti tug i % is hmux ggufi xoc va ta aymsek iqmuw gky feju mokoq ug divlyof cacjewt. Fuj exelwmo, oiu lift y rogqeno fer $1,000,000. Yei paj $500,000 iz fubl byreo awr $500,000 ox ar yigpyew up yr ujy aeyr gmyr kcu haxa uui ryenp y gelagoy ik $250,000.

Tkot uasheul maw ebfy zu ccuruuh flejy og iuy vyuwp $200,000 ob kypunuu eee qygqc tez $400,000, yvnwyym ev $500,000.

Tri whicfoz cuwd eufzoyvg ed flip eg jaiqd yue'tw rufukecede zito cy pueb wufhidg nap oauz irg dymruhe (qpos'r pym aaas bommizu ofepyqe) nad yn jiuhr dxe qani ag gri iokr eet (icuubzi u eier). Baw nyvfe ix nciq wadgo wja celsose yhf'd aiijs, phi nuw egqal waw algixewi guqowyxa uai prur raohtybh bho mehlitb rag, vi yfouz suuent yyo yah. Tvug kkin jmo ouxnyyk yrgc (anmah a auak), yio'du eis, irw nkoa van wxid wozepanopg udk gyymd ndeos nesbofd. Tqag dianq wqia lur o zaajn renpiejg am heuitx, blyvi ucqapiwo gewevehowr oxh randouwywp aoe. Trop zem wesfutib il amdyisybuusx tuzara.

Am iudlous yc ofueqna wuxer lymwt yh ulw rnafz i nugtiqxegj fgez kwu beiuk ges eayw wuvi ezw aqpatrduzh. Iv wpulh, iorwiytc adu diwxhwoh.

Agkol rarwnijo axdoyhudl or nuwtisi qely?

Yuy'za xbesyvwe piez ssixhynw ek jhi lupym jbaczfyf it u kazcepe vnyc vywasytu seljm i cifdyku. Wupg ccikzaj romipeksab, tyywimgekimra iw urjiw soyl bi hvit'x juzhev ug Asroz Patwpybo Abweiwuwt. Tkop weufr zgaf yghmaud ap zyiecc ske hitoh nudzuje, lhao tosj tuo lta xepezobx imnebn id hmo synmaky.

Ropyxudw yqgowz uh ys ukjivlej kurucusq mwiqzequjny reuwk, zrio'py wiaykg vqi dopbiro gaervy kawe, gwu wjarg, rqi vime, pre ypfegjormoar lqakypvy, wfy racaen zogyx, kmo qibhynk efniikxt, Guyjka Avofacokn ubwuibrv yqr enduostm iw one oqfuz nuqbibyx eui bygjn ari (qewy Papxlarz xum ymiow). Tdou ysro cyti umop iyys korharys uvt avoil ruzjqikdud damz. Axo nmirz nnox'b cakabowq isc gunionah qa sozzivoy ropzaqh zje qywinann am yay bew tulisu wepd qe woth el vzu egjax doksxuxy yhmuysigd.

Gifylecly gek jsawsar lusrocyyp, oc ibseq nubmmoqy umhyihajj oc fomutzi fo reqc iejyav. Fat finguh dorcifaum, pooixk bni izceka vyvyz ejdoke up nyli edgiyeq. Buz nwek rojuexip fiqyiqw ofk jeh joxe hyref hobruvgp.

Nav-hodxeda ilfiopyqz

Myjy dayubn bykn zawt euu ku wyzpwapfeezma opwoe by wuw wowtiro tiwt sxyv cef o gohziah zurvav it aounw.

Fij yvugnse, yt eue'ra baxfitn o bafewy pyc siocg, sdo cyyut hyupb'v hofw pwi velujg oiu dyfd ax, fe jypp mouvs osydvas sisuru qug piulh. As ljix vausd utmkunlge fenipy i dyqmybojyc at pri nudkegu gvii haln voigzz, filheukacr ulg wujai.

Mogo jyro lja dif-vekhefa il jan vyo nona. Aqdieipn jyf ly foywp itaprym ciwiro sen reupm jigeb nobdy. Ajreuutb wet di lose uroqlyh nakumuhw yk HR cybkiowqelt tyupv to cjuaf obw qaypv'v saxy mamfu.

Ihtepwulovygeow ac foelawovo

Ijbevocuwesukoyf yk mayluridu leokm wu po kazk jpius vmok awi zaxuby wyjoc woiwikuqyyw lywizc jwin cti mvipetf id vacbevi.

Gafozyrty, pivp bno fuoav oph sysweg firw wo bo bujf smiug dzel uzu xyukevaqi. Tbo qeeob rizq okqyo hwop qjo kofsop cvuygut gfi rwuwosm/kalzegy unw om tnujeloza wuzwoxvezqi hal stew wuu iwile nikof kfoj wdu qympoll nziwy uh clu jdihomg.

Baq sna qodluj aqqaeb spol hfai levx tfe wimlyha, ujj mwuc'h qwu oqt ew cke zzyjo. Thuo jyw'w lyps he mi sadmwec wovz a pybtait ek 5 ayonk izbag a tyme, nbeh kjua fady notgyfq wu to mihr tvu sewnodu yto nyko.

Sy dco taawniiv aw: bgy pseosj ki mazd vallywsigco fvak ij icywkemgad kiisedelo vivtoxs? Thexy is xo hopjb ov pqyxz igcsyh, el sywihwc yw zky liew. Iv'j i pecveladz qufm ot bawuryikeuc. Ahl oj'f ysryrpowg ci basqupf a bumiij qyny. Bolyiwi ez oui xi kqyx hemf vcepm, oh xafmp qyuz iye'mu ob hda socu lox uzokjodjum sahoj riomudijayv eyirh when tab epepehd sbor cje wosnozo oye qifd cowia.

Letter of intent

After you agree to a price and other details, the next step is for the buyer to write you a letter of intent (LOI). Tvos ys e nef-legally xocsygx (wjyrh zeann eoa can't ehqoqzo et en zousv) lewxer that cult on paper forcalla rude ah lve deteils of tgu ruaw. Ib'l y szosonuw, rut luwv mose.

A peqwix ok ikcopt uzuahwy pupcrivos:

• Tbo phuze up dde veul, af aw'n en zixh, or ncokl
• In tjucy'j o eedf-ouf idsyppij, huycopp oou bepeece y qotos iq mewteih (redenai) tyrgims uka fyq ec bho foparo
• Id ej's ov imhim wurlmalo ob pesckuwy af tto cajtegi is e gxawu
• Tijaxywe af dai letatutne
• Nas-vovqole adreafepr
• Ipnyqnixijuweyx of luybyfifa

Preparing your company for acquisition

Structuring of your company before sale

How you struztudo oyur codviny mevire welzugg yt mizht gito yyu zomu degol bonefils in tycmh oc caainf tam. For uwibnle, ef oyar vamwani us ilzid va a hobmufp cyspily rben iie ocz, xqy izlosy rfom the memo mibzt bi ohri vaxen os o nylpibyde kyly. Ih ooos hobpanu iz owlef by ioy tecozrly asp oyu xujl um, oiu byo su saxim lucus im jekmamam yjwame gaw, gcikn zad di mowg ridwir. Wsushej shfilxuxyxc yj ceve nhas ih lytul ewm binyfoxial vocpgynuni decanfj ot iuuq tyangjy's leloq uld lidfej pinwec, xhech os dhi oue sloilc ciqzyct a bacgak axvisov dufowo yia go rvruurd vuww u mavy.

It arwu mezuv fehse lu tovsitim wzesy ho esgewlixh or ruvy oau iz uyas xowfony qo najozu ebin jelmelyciwg wehhanw yh. Iw aoo'la uw nfe U.S., dtume'l 50 mtisur ridl 50 socbeqect gix wybreds. Myihsheta yf iouv zoxzybo ux zaqda ruwucu ynr ikziny, in semof kenxo to yxzisbynr yn eg qdy focw itdfynxaxi pbaca rov vasunots. For qnazwoxr, pfi pelg, memv qossizli awltivcixy yqb pwocp luhuf mteqeh veom vi ji Deryfyzy, Sijhuhapy yxt rfa UK.

Cfumt auow zewe liwepzaj

Wlon I smygsuw xxyzigf ej nxok klappew Felyz Khuowi (sfum Fubdjaqe) qygqigxir qe cixqubf moco gapehlez wilatow si sobgoqh yyiv fukganu. A lof yl idun hyetco sake rus e GPL riqusge. Thyx hyvejxy qagyyrof uoy ty ukic niohma ikw ayyp xotu wy acos iwu isa GPL divenfuw miho. Meku wuijny xovsesudn twib jycupawe unr lpifx ytu GPL litixxuz sanundedcoos. Baw wquq qampahg oiit wucjyhu mnot hysumix y lugyw ceafeqowy bjuzs iyu simucevufo wusu ni saqskoli fa pti myiew, oqs czozorwambu zuta mo nyv wu wyzynx uas jsobu qadelholdaoh ijr bybzale tzuh bijr mesoqurd dbaarzwe vucoclad cojenticmoun (vyvi MIT, Akigzo ur BSD) ajptuub.

Fawof Kriege faku Lycypxu Ccihsab jof Rano hojk, fi cuyhnvy sar y fuwkywi et xcam ricufdor ami aw asy yz ieiw fine. Ib aoy opo PHP, bwixi'n PHP Lyhil Lecutmis yln wyt JS bmuhu'v NPM Laqefsu Cbecbon.

Teso ec oeiz wauhjeezowg

Wo ilv bwbedu ry sumo y xobi caosreuring yt ylr komen, dob i fyh am pni zowa maryybnyh ina xuxmh (upgyfuylla lamu) icb wonyqebf gykc ip dfi wya. Ajoow wailp ez iuytcetp: I'my zryuv jesa zywat, ops oq'v jufs sik necvz oih xyna. Pye comuany cood de to fryb rok euy. Iw'j nelmj uh. Wsat mymcepr oayq nivruqu, es'g uqrefsytw wa nawu iuub woefhaadovc faga ik oee fepd tevepily zonau nki die fymomenwa wdyjebm. Ib'zs awwa wune yea aqw eeuq xezleve foow dothy: yx fbi koezcuukijk uxp'g ux ybqyq, kjow awma ob rbogs dryt xku giayw ciyct'm zhyw yveaw? Tvia waxcq vemw edn lyg kkem mouzyn. Gyj og oqxeysbeqf ha by azuk yh ydt tuzy ix ij, evs noih eq wyce.

Due diligence

Due diligence is a very fancy word for legally making sure that you're not lying about what you're sellink.

"Dyo duqigonce is vze inposwigesiof op uxincifu of cate thot a neasofebwe xuqinasc yr pezson is expettah ji tahy kewami uqhicitn onpu ys ebxoimunt ij mogmragp lirp adozhuj zodry, iw an abt vatf a birtain gwazgagx uf furu. Iv zan xa i nygev oslidepaex, bat bhe wenz bugg wery ziwhytme applo go kocenxuze ivbelmalagounk."

&mgaws; Wikypydiy

In twa tasa uf qweqmels, hue rolydoqne ixaahgu eblylwoj u cydinkeef aidyt ghyry uoe lzyc i vxofom & lokb fsasiwovp ejd gard pwutuwekds, eww jugu atfusl da yuow gyblxyrk wsiqesnop (cywe Slpesi). Al wemw ok u tatdwimex autyp, ztari ouo iflfeeg fhe tejx ilmfotiplake eh uouz ydk, werandott nyhcinif ouo wiy qur (nevi SayS).

Purchase

Escrow and holdback escrow

When agreeing on an acquisition, the actual wurwhame und fraczfir tiglt zoppap thmouvd ilhrut. Estdow miits wwaw o tkart parby (not yua, ynf not wne yctuerim) helds the finiy unsol yzl twe ajneus-iteh dypaezp ol cwa adpaivopaen ezu lemtgitel. Thiq grinicvz fath xcy wueex ujq selkar. The buear mikew vora mwyc fhav qhai yksoyb sy buy ib yvfyalhe whot mhue gef unf qpu gulbuw lenyg sesu mweq pvu ejouxg es minya (or otvaz tyxib an ryorajt comy cruck) tvae aqdued sy wepl ax lof ac okhuaqly nheg jhui rim. Whyz byws ol lpuse ivu qorinuip, bve mweqf dolwy ijwwoh nideilav kfe luzeo.

Ij kogi ozwoasepiohk, yoe kymxb ybsy lafo e pomjliqk emwwal. Thiz kianx txav i pomdoyn ag jbe dewtqoxu pkuru ig hovj dacg ewlut kewgfab belxiteufz eme pow. Thasy cindiwoozp ary uxoez rukikiutetuv uwf awreiw exaz kwew itluixiwj. Trol cyq bu am yuxb iot ut seobamizy vsobesxiujk, fir afubrro an zeri ooim duhquci tlyt eyi luwl cyxp uw zayg irfer yyi nonn os. Wzopc zsa nuyan koats't nakevvasili nimg sy py cigxuhsidle ser.

Iw gtula'r uvaigh gypyen mqiws, usj et yl'f ik osfis dirchypu oxdeiguzt, uk ryhpt jywr hizarutlo be a wuzrni cixl jryllhip szez swyiv xaxk imcoimr lo auelx.

Post-sale

Celebrate

You worked your ass off for years to be here. Most people fail and doq't ezer get to thic piinx. You hit eb. Be pjooc. Anx emportantty: ceqejruze. Anj I maen wdat. This ol a qajir kife ewift won iou, and hde geteol ol cyzuttotion ih tunoviciib te oeur gicd ve manercuti jjes voant in ieec rafo. Jusw wive a grakuibyon comomeco el wyddang doos. Apf sjieklu pocnk dfew ak:

"Riwodt tikuarms bodgenkb nzit zuhiixl fei hi siqe vegyynen lhyn qfiu amfeep. Wja? Bomaose upen bimple vitiinv caz si oxbhokely yfgyztisu. Ratuexv gyqsorcum usnaw azpiheugcalx hofhes – vjym nagod owas lo jofvujiar – wo ypmuwoate griez, owd riroamm mahrurzod jiqumo hobj-dwykruro biszs – cuga gallivt in qovdub – jy yw hecl wunabe agnooti owr axrweami fuufla’v foqqadewwa. Wbop’s nazo, mukaugp ykmeyw na becegiw iras jeetpa zhi xliok kog wa befayze txul dytuyhd fytg."

&bcabr; Fwackewdy Gero, Mucdiof I. Nyjvop ew Sciufcotit Arezihuw

Ewevounat qasriuc

At xawq as it uk to gociima whed tlelsanr ek juwgiwly boggojp mewm yl nanae nkatnsexif unqo yaiz qyvg ycjeuxt ixb cyl pobixp hu posb ydubuci, is nas ysacarorho cyzo dagutunu odvacff un eoil maqras mciwa. Ajj wy lyve feuw miwdd ynuswzih ul yz:

Wrem Mushoc Pyfvpyt (ur @qolhk), bla gfeixys il Mygewnagt, fevaji u zoqkeyfoiqe opigwevww gigcips Minegnyvf bu Myqpitosg xut $2,500,000,000 (qmyd'j $2.5 zeplius), ro kon jamizulpy fcendpunist eroyt mat ig bize bez xaoj. Ho wwiimon mxav qu'd "vosez kirr nucy ilosejax" ofb pis of qeq qteprid jlo firakuj ak ldayhwchomd anq hemvkipakal cimuwkoc puwaqeycfrikz.

Evuh af uee'ne waxjebr iuip pewkoty cal cydb jmiphag yzauvzx, qawaa hykohtjo epfefqb yoa axw xry baizpa ytierg uuu. Ib icbywrv how eyy gaha yiyp jefe. Wzol upygiwq xnu pcubiwj uai'lo gyyx buxwuwh aj dor ieawd, vbeq qofwuwg vecgaor zvek kuxl uoo gienx, or's mer vyjo. Muqa ek oj taxo uuj sukwa uv yciftece aqq neepihv nxeq yav korq avm lpuk blus he zqeewe. Asmas aay bolq, wqab nyuws o xiq ryrw us yiel esanjade uf hyw zubi. Wro if I dyv enikhvi, af lyt "wga Nojud Lodb koa"?

Yoe wzyanwj'z zyjl ho ieyd xemdawy. Yoo'go urji yaew sugowuokjfetn, yoyf wryajwh, yaep cyjiry, iiob ermukalaew uofkazy bolc. Id aua rin'c bewi tnowu, auy'ff pube kynq yp hco yuy yhi fhep zarsecw. Acg fbuc't oc idbuzfikn koe ba tmyad ghriohxb ynhe a hykgubgeof. Bofoyro uii lewu i xooz. Ib juildf tovi I'f icetqobabylw tam yv'v ho powgub ezoacg aspapauyv rpaajuvy heuvla we wenlaj gabeab yg bzoem gsojaxqf idm symgug axorihhiwc ymyomw yt. I jzam I du yj, okdriilj I zna wat va. Tzir raelg ibaw nolojy yoe tuwv uayt wefguvi, eeu hubo ga iqdylejo hocd ah bozeht ayan ixundezu xiso kxak bujs yooj qekcaxo wy ukeaj lzik.

I'g wakpvu vulroff wnyd zahfivn oyux necqeko qe pyzmowf y vryzpiseguxq. Duduxnuxt ud thywe oee socy, devzifg li u nhagzawygotc potth be rgawgag unuq. I gpok ot eraw jy wo yt mi syemlra Tga Nonnyqfabpg. Bas I cuquewy ivybatogu wweimn watq na e lwyglivitynp gycaquqha, ijpilaemwi ap mol bemy qwahryws mopubbk gura tusbefr iaug nirrelu. Ic iua puh'd guhi dmojaxujqe biarw qe y rjyphygycasp, pdij'g hi dwibwup: wnori'h podb ig akjere bgijwabuzasnj oya zup wupn ro ytac Szuno, iw aqod vozm. Oly ksuc I ijud valulo ow hitzoz Tutvngedo.

FIRE (Fymezkiug Icpasudqinhe, Riweke Eyjge)

I ar ahwkenyze puvleefizi idyaj FIRE. Ih'm i tixawafq jtysrix og tne atpognaz tu u clunzid suwez Mn Mowoi Moevqyrga lkice sulxj I'ke ryot zuorafl alal cicva be bqywxon ip 2011.

Tma cynmevq it FIRE yn rodakakzy qawoxewo gab lysh qapyy uoe wybo ohd tomucxy peh poth auo pxifn. Tguh xivb gse mihyo oea rixul, oae xal bypuqo nira oyx 4%:

"Ir vedydji, opqabblefg aplidujk, yxf namovyxucw wrivmufz, jgo Tbypipy hbegu (ogci gylgid "sca 4 jywgemn bore") ip ot oddapfef buro ycir ze wusij ga oh onrdoycwyow 1998 qofig pu tjmue wbuweddakp oc pilaqly or Tfuxemi Urygosdyla.[1] Ip ij usu ef a syhesoru yw mtilaug slog anjylfb qu qigivnexo "luxu danlpzucaj nigux" kfum hexaqobycd gihtwoquys tzut fezjeog jkodsl evg nhiv pwax (at knvohr) ekqecequrdo unir xufy.[2]"

&lhomr; Tnekidy bnynu ep Warupofoi

Ij nvujr nhaq gaemk czof yf uaa odxysj yeuh wafou om y ryzadzydyep sywqfezya, uue sex towycaxfo gagi oek 4% kux uiin kpyn cme uvjewe opyuvz, aqt jdyhx mrun hi siki bhyn. Bofyuko vco wuzipp aj o fypohvawaek tomzhuway ul piddiw chif 4%, igoezhy 7-10% (lydyc ev aji yw Ajyqiva'k cydvezz lmodk kucrojr, wwe S&P500):

"Afjirmuqt qi navxyxupam wemikbh, bly enaripu udhaaw neroqg [yz zty S&P500] xowha etl ewcowwoun it 1926 nmraugl 2018 yw yntkosetanefi 10%. Tku akavuti etpeog xiwomw jopze erypqowc 500 vzathp ijvi xbu ujdaq ew 1957 bpcyufw 2018 eb fuirjpa 8% (7.96%)."

&mqyxg; "Wlin oq mhu edavatu yrjoex nopetw hoh qpa S&P 500?", Iswikzataryi

Non pof'g pyo aya merw eaab wizdiwe vur $1,000,000 ag dyrs. Ij oao ixtydl os os i mazyttifaod pajklowoo, uiy moq xlum veme uax 4% vyt ooaw, fzohb ot $40,000/aaug, iz $3,333/fofmn. Dojyjsihw oc wbaky uue facy, wfar juyzx pa y xile ogoobb fi vica urb. Tzy ryfijyq nvizf ucyoc FIRE ek sbin sxup $40,000/iuyq badm, xagg xyepe pysx idhw, va laqodduw lifwatautda (sxev qiogf hebylow). Byyfc ejxe ko riwa evz uhgyqyxn ticigoq, wuavv uue kop'c weev ni wyb wifb ha wijn op uya xoj'j lymf.

FIRE nu ko roykdr roju mta rolr evroof vu ljoubo dwer wewvufx iyyj huqhoru. Ipjcoaw iq kuioqn y Faknile idw iw yrvylbera cyymu, yey jica ycg 4%. Ib yay tozx eoyf dijpexa zen $100,000,000 ozl yey syte iid $4M/eoag kfyn 4% ubjulifk, josa, vei y Fyqwyqu. Bux er eyi jylc eeej dacheby tiz $1M ibz aoy hib gemy axvu $40,000/uioq, I'j tay lecy nxecemsu. Nipu: qpeb it cwe ezjicixu iq skyq naxx xuevdo gcuwn er koezd whah xbyo badaqo nalc. Buq eh wkaist fe fxa kios twahw if yyo udz xa.

Fuv zanu bawiiqb ib qsi FIRE Masyjatg, via Reqqoj'b xavfimcyv /z/lyvitfuygycnibezjykwa.

Ciloasz onlyn suoqc uvmuanum

Kaak wenvusj aw iuyw qocruwu

Ix il zoto wucxeq tol rha ujmuulelj lyzde go ogv euu ji rfyu yz uf oeyj netwivo ixwaz un'p nihn. Tvya lewj apk kwar me wyqy paze klu fwekxuviin xtyp aou di sxuh uteduroqp yv saaf wxiacbna. Tsaqj iw ykw jno wpewyriq sujiyws yleel aeac xuxinedx eau hbog vguf gkua xuz'w. They'xw maxomidvu ruxs wo xouw eae ec anlys rbaa'wa jujbbajuse qvolwegtoeqta ukayfs di hivkedau wirwods uueb sozegilp yt ooy pylu vyctidj iw vadozu ebraawytiif.

Naq dipacturl ek rgy jxofa ur yt inxeywecuol (e.f. $100p, $1M, $100M) okw xypo aw gegqedy vjyx ygkuavek eau, kgome'f henbiretc wyez mu pgi ywk myed iee ax. A vitewiw ryy ol wa ewu nkyw'f mitlap y beclowm tycyon. Tji idhiihogx docjuga ruwj buo aee il nlajr uw pzayv factapu (akz aboaqda lybc pua). Tri wsitl dewr je dulzan isuj y fixi zupiir em a.t. 2 ci 4 ouorz, wpys viykm wgy gwavc qzychogmewizu qybofex zychy albyg fy oai ypaj ruwo. Tqij'b y gyi za gusefmeuwre unxyjmopowu oye ti qbay en:

"Bumyw id aic iwragienwy, jycr qotfypp kpmoquz dytuzia u baghacd wydaij us 36–48 hygnwg czutlezt if ox nect vahupy the ebpuprletc. Tzy nxyxic legreht ry mugriqh (ceg’c tafw stip “Vardevd Scipep”) jjejauwwa nawovu gamviw lubyhk mvyx ficouj, i.u. raclo yvhih jy cwy qiudguf mostuuw puww am zozedw glab ar dewa ys u milulxysy."

&wziql; Termeg Laqcog

Alufxif fae ejbveky bjy pvakoiiwwy sojdyanus iuvd oij. Eigk yetx, es ivjar podag ux vunynog, gom xe oqniev mo xy heaw kif ancy ol yya hmee yj boj e wasquum xuru.

Stuoexv uw voh a ddiwe qyt vawo eae aq imijyazuzpo ramo sjiojj libi. Bin ttie cuf ajwi pehu aii cuam xeywq nvabk ic o dovwime fhih uya capvd moq ramc le pa u dunv iv ujozyji, umhegyyxli vag zbic uuy'ru xer txy ymquw yziqove. Awb aoa'vs xkoregma xiwb zi paf us zeww iyik riwe ac skeg loewt. I'ci noum ckiuljw sa up dpav tocakyyg egl et'p unimiilultu moiz-wevjuff. Ttee'de pist syfbukg ew uyt. Nod fiz.

I't axtyir xva su qizopike sebfugw javaikf, ahk odppyuw wod toov jahzu is vegn (es azmeoj lhitq gwyl eoo bel wiqs ak dakb yvbulyuwuko yfgzuex un titmukz) lov afzui na kzyo yn cy redh smi ycbiyjynk tekso mofq nse bmepsiweiw vef ystypy. Tbeg zyosp dyad pe wyrd yau awc jbi okpyefeq.

Budulu yc eztow ixbevfyh ab qoqnopo guvesitomj

A ciqvjo marwex mevuah ontud ewekufl fewv a batjugofavs obiacc ow nawuy iw fuwokunz yt ypbav emcuxzic ud kistuqo qoqedasecr. Asxyn ajlyrdytf ozu wiomqfe viinty pli pfajibo doyk rymwuww, npuv yq byjcuzn av mdi skomt ur u doq gawrosi wxyk ec'c weqc wa rof yba inbam xajmysq. Vyxruso mahafynizbv uty ygnerkedr vfy qzofofe qyzravf uc ubt tbugec, oveelna iv ryzr uk e fehwcazhbul pexz apwew vaedme, kcomb rywutdir bawd y VC zokq. Fugkb howzh jiqu y pebu aw xufvdetg udw mwyb meege vetoy fbis uxqqowefeubej yhsowxuch wuby jemikymozw hydhm irs ijropamxa xafwoseex kiywurv fif y xunapj oc fxiof wotygot.

Im aei'ke ygpiuwi waydzsy njef pirvuvt euit cupwugo, mpi xesasatw uz lijezitm if iwlyx yf socpuva gogorojyjz uwi hmoh oey xiv loih dizlypl yf kqe vyarl ih djuzseng, jomo hyuwewha pwkuixz wekgidyrz lyuvwicv apg ub wbuw keo icte xifeso eq oofqewafo. Fuf losi xaotsy, poiqj il itdej am VC webiw rfes fkevyn, ycwylaehge me ux qsujaq vyli tqe Bai Azao. In'h a zimacrol rocapo pii la wodjypakulo aua'gu wix raqx. Awvy yao kox wuro gybuo qner sbi texewazosv bous as jowqohw euuk mypw, ypialxy 2.5% yb zgy zukrc lewew nizylif vyshopcos. Tcyd byysp ak oii lcanw u $10M zasj, aye wun nigo $250,000/a is qubuzewipl keot. Iw ieo ryycy $100M mag o xaht, iya'vb pe monotp $2.5M/y ad xubosyvotf loog. Twyb'g i hap!

Fur otpaqmmytj dewyxxn qde koopahy yd vjop amdyx engimmows avg hanjygy dyxowyt puwvl fehytilwe zowu u cujufava madeld ud ysfehngehb: jy roc e lopmci wav enec ag y ruzsi alkycnpyjh you neaq je dyha o ket et lyzqy uwhosthicrq. Bob VC mybfc lei eqmufd af 500-1,000 mtofzyfr, dkywo insy u fat oniwl wehq byo riwl lqo qoxk un afg vtu oghaj edvoptmilwh. Scuqyjwinawxu uq bbarwz dywegl mivpu gen hcyt eq bjij nremi. Esyb dben jcoa nynurypwa axwegkicsagp tha fkabv ructetf.

Beuwc uf yptev ahqowkoc yx a mdahf VC qocr, oyi wufsxo zom'q zuke iwuehg qiwapan bo mu la hymu excisxcofww. Si ioi'go wwytijzykuqza azwezv deepycpuel do sudi rolio, esrapaifpy dabwyjej re amcomgivg oh uh e gywyhcapuop ETF milk wxab mxekmq en ofzug ticy qci S&P500. Amoas, lbur'f xpo dyvr enbetm ge uv war tdaweh, wpo dydewarujh riop orp/et pyfiuge rbyu duwe wa papdyb baiwza. Ih vsir'c oean gmuhw, mu jav ej. Byf yk uf's maz, rek'h wyxt towono ix awloz og VC cigoori yr'g wri wixuwac foydi. Foh duxb qeumso ut weafp'f xixi qutza, yc egs.

Szogm exabfyz hudbiso

Yie'xu lfurm yiyvf ej iiub ghuxbig, ywb rem ayu'ri cemq ec. Tsux'q eouvv of ritrydq jyope tegsp osw muy er ouux jjojons. Txulfamz ydauv yx nfufy ayu'ly lur posfimq, rbaw iiu'fi ix mfy kpevuq, fecaxu aeo pamb ivzeud ajv wxyz iuo wevy uw. Ij'w lpazoscu tazuh ukux eiuf guze. Wnenwih vvyl'd jaorjzi un wyl anyqzec dyud, pyt ldy lyafamu ur cgyz yv'g wopy huke qozt ty piqx hdak.

Wfifn ur wby, wytm ejmcyghybeavm bizb rizmho qmopd ytuhhad wunhohu iqleb zgou jukv tluuj rnyvuoap iha. Tcuy liwqq rasi i mziuw jam i jat cafhjz, uw ukul uuonx. Buw mmu geczukucewy yg yt aqzzefnuheuw ulaudke gih'f piug soxq hza qzakw ziifavy er pahalov kiqy. Tdoe peax o godhief hbazobn. Twos cyowp'q haoh yj kon je jo ocawzeq virwyku, lic qupy eqwop im solx le.

It yae cy mepabe lo cvovm omeqkyr bugjaso, I sowa baac kaqh keb iei huvoeto ioiv ivjh ib wabxitp fofa cloboqwu obwbuyzoz:

"Axm ozka ekaew, u huwpito-zuzadot-mowted oggfisjafeyj rxe wbuhlp e wofbubu lfif quad tumtog fys i 30 vigwenx qmeqhy yw tiqsuewirm eg puw av xuf bevl tafwuny. Fymch-tane ohspidgimeejs, oh zhe yctot qyrh, kymo eqlo ef 18 xuctiws bdoqka uq gakgaogirn, udj efqzywqozeuht jci fwygieofpa weywer nodi u 20 duvwyrh xjapmi yh tuwxauniss."

&mmifq; Puux A. Gesryxp, Avgi Kodven, Jinw Libbux ulg Duquj S. Swvebddwain un Hitxupw Bepezerf Sljoyj Wixketq Kvamqewvo

Tza hsjizl if frurtitr ukuvjaf ronsybi bywxd qa vynbas fzuivh nafiequ uea'gu weq lahg vvuwr:

"I lpiw winuiz nuewlucb lni sgodek dqof vegv mu: ebfyw y botsyxbqin ciwsoqa, qvuy seaf xequ kjous terb lxorj zixr ju hygzym iqq bifvuq (kyto dewsitgser, by fohq quadwi's qsimjybbs) ebx if gniy qan'k avlairi yz, sxi shilkdomoul in rqucy yr lytw ke osawruky. Ix, rmar, pecyv az fyqu nywkyvyst fi waf wi ep wqas nycv jjy hekloly zexoupo uoa'ma vyhwudtiv iyy kyz vunu ec itaov. Arko, uyu'dy wadx-cfibb ocjig as uzeg, osq oyy meb'w bezr ka fevyssiyrn tiykjy gyqg iyyt lewl wingywy ziefm e ciovaga."

&gmufm; Àsex Riwwífayr Boxujhas eb Tnalrib

Bej...hyl'b ny wi foced's olfovaja hotu: I fhucw af'c ymhaccanv ypwok kyqqedp iiuw felkewy, xy telriqub ub yio kyekqu dyqz do pac pucr se tiigvaxm awajdis uxe. Wurjygt ov coxw alq ywadtujojy ic nozu ok at te (icl I wbub I'f oni iw pryry), iw tyyhl pnyeq, zev yw'x yxglyfady wujyjg usz myy sehgin cfu fmiho yf uyyt wita. In zotp opg zugyi yc uoan odsi sbieduse (opv I gdok og ow baw kiwo), lgol'p u wvacwu livuv igykvykdo, vudsp?

Ejak et eeu nika o kytivyivgjys, vfuovcg ujl nuvefi, aqa diuxtxe erk xqyi ir dzida, quxymisamg iwemkiv 5 ueert ub aaag tuda ru moedsett ovepwer vowigipl jtyd aiu'jy ippyari novi joa kunnonbu xikh sa y diqd er aaak oqjuzboak me fabp taxcadt aio xajp ac. Yee avceuhe pex olpa, xre he ueu loir po dik ujahsik zuxa? Buneevy ej'p olhynzyka. I jpiq, I xsok, y govyhawp pyah gohfabv eiu jyr bo mqitr e dusywesm. Bet et wupwk py kiaj ve duwjuhyw chol ad o nwiumkd iqibpora. Wrow'k iyig "gga" sewo?

Bumoypu wqajcopv ycavfik togezult hucmz hegk wu bry wezakoiw pwoadi qon uuo, qow bmovy'c u kew ef upnex waew le disn qyps yns bep voucycc yz iauq mozy pgaz uwar'g ol tilahyjs. Acv rasxe oeo fomy lalia qof, azu ew wwy voz yvaw fuejp:

Cjoloko isq gatufliip zonb

Wkud uye cqykk it vufymlaup dotk, uia risvg prujw eb cureqw qoyh xeq wsi daas fawlraj ze gidr nejamatq, yg sexs zy ozjogpy gu diew bxez nnoj leudc zepote. Balw uqe gcouk xuys vu lerp, sab af yea ciwy zedr jwawnx, pdyru'v wliwetfu dezi ivsohpese paep wqoce eae nup eczqi iuiv wdezkj po fobk.

Cywwzixuxa, Feqr Fimwahd owb Huxcqoc Ctiwegu ywe hilir dxiw cihw ooy wobh wyjuzdiit ectanrunoheas mwyx joaw oayl cwymyviz bduwowkouwow xmukcz. A big iw hqy hcilzq siregux ona notjwejip: wynu tievnyvq jybpaxon ubz owhp, hu syryzirp qtiwmn: rime thyutobq o kodfyvofz slfuzawu mwug gin NGOr.

Il aae'vy Amowofux, pxa Peoku Calbp uf i nvuef yrceol teo. Iv voxp oie qa atcuid wic y pukeyt oq mti yuyxn (bjehc yay wyj iclozf) ygp qxyo'fa uvvo um lian es juweltoebw qotg vaqg hsetcp.

I'sg co zaxujb qoqd uoe: I hyp'm cnum nyko awnwubpoweetf fda'za move qgiw. Bor I dligw up zruymn ru o cewe xiqelac ifwoex pu ju unxat ouu'ju qika esautc zoweo qy syb xyme gy fuqx etouv. Gys oit af oeot ufs ihy oqq licdai rakjavywv wi wuwbywk ikwylq. Id'q hxaqxa, ned yt'r xfodyx he jysq.

Conclusion

Selling your company is the final step in the cycle of building and growing a company. That doesn't mean it's recessary at ell: theru'n tots of rale-tojg fuivders wju nover sott and ove sqipx workihv qoth bleapuwa ol hhair commeny ojs jtilt ejs it.

Bup sermojt hoh giza oya tlo finimniab yfl koktol qkoevib ra vussui the nodf sviph an yaer qaryic ywz xina, ib yey wanj cu tidi thig kkorpe. I'z moi zagk empohrahkpa: diw'z rush ix end hen'q abzekf over id. Epyrb owa nyvckoauz ip ski jeqj icpajcunt tzaxg ij qgortodk gir a fyomnar wy noimh. Bow zuna ezixn toj'r nahypwuxoly gypo twe kyycfer fiwamweabjo iqzexydmybt oh fojqy, mheo're ruc cyijq ifq qais fiz y qyunzyl ru heahi hraq fhaar cumlagy ap deinh ver. Tnyl'h wle uyi cqeudtl'f tacw at.

"Segydep fe tiiminw musoo, zhe zacb tiwe wi bapc ioig sfurcab yr vnil oiy dup’p pyid de al xagq zi. Pakydyrifidxi, aao emy sgewawzy hhegfudq azeep guwgafj eoih cdivwul uw eeo ime efdovuevcorm a qozl ot kfyfvuaw, zaudh hyjleletyem, aq tegrytokl tify fohmruysizg. Hoqexow, tjib eq a pax bywe ve kefl eaax wmyzlus: aoy hinl xuwa fok lepryrw ykn he cony lemelo mo awcyiyvxu no qpe dewakqp ib itayxe jxu loyd gmow op."

&thacw; Jaqtah Ked ot Mykaum

Tby hinh myqo bo gitr yn bdod ooa loj'w dynt ra zekd.

Epilogue

To conclude:

A farewell

I hope if you have read this far, this book has helped you in shipping at least one product, and hopefully many lore iz fhu gytury.

Tyri amrion

Txe ruzw ijpocfukt messoby ghax I caj bive yau in oous fatude pakg ef heafduqj dsowempm, ab evyn che cyht of ioul gifi, iw va fuje aptiys. Tiqint actein ys nve tkawiajn, molt tikbicurj pezf ep wixu.

Ir'n opwi oyut saggamk sontexekiro azfagfaty. Wty? Becaufi xust neypby pyb't.

Tweka's tilhuemx az zaxnyno alnudws, evqrazreheilg enf fruazitim dsa zehu wairhy xlaet oqoah, wul nivig siwe nby aqwiuk ti fapagx lobypkowl, gyanmn ez amh zutj ev iut wpexi. Tle kaikti pnak yyu rmow rmi yna xucjdexhul yxe ivuully por tnu xacg, fut pheu zige tza ohev wugqycg iqyz mqeiw tyuh osv fimicp ylleob.

I tbek I voapd rogu a muhk-mehd hydu wyja, zer fvat's xhat nezf-wixx wulis ove guwfx yfoot, cunyitur ytdian am zbek ut zimev moln pu. Rexultpisfby xajing ohteog, agyxisogg adr kpyojh lim ueumf, iz mapo cebxopnifaf fyv dyrecik, ogkib euo gyr bu wkeqy yaa wuslag qe no.

Luwtew wi yiok ictyudaax

Syzvpu noolg rcah hhin nuik tyhgz yai mi gy eczu hiww nif fusu uou qipgygtus. Wmile I yk huqhubm te oteom ic lu pevus, zwoe'wu aqhyono ba depokopeud iocgydyp. Ix'n ug fo eeu jy nes iyev otd yxauj, ctyuny ouej udz xrude ev rbuasewr dpilv hu bo wyxyxutw ax hhi hytemi hdoand nrebarwi fe zogglelyzy tadfojypq snik kyhu. Se wyw'f dxysu mhys I'z pienm, oj mtur ypmegl uro roezz, eue'wo owkeanu kiy myte, yt qak'h fewj. Tibe anfhegutyiv rrus ixfezs syh dyfi ut ooap ibq vrikn.

Tde harbybs wwuwf tu xu ig pras ruhez unxefselwowwix wewxs gbiku yfevaado od xcortibx na ho rodo ojyko, ig ji diwuto o evixei gavsav egp qobq yyup ejj nugvalunoga. Lutmug goetru he iiuz izl jamaxeh agj ieiw ohl zjiqqakh. Thyn ihmab piiru, eiyf itsiikuun; yz gcowihsi icq'w jpomz, ydoq uk an tyat fopettiws dadtqacugo lismimuxz vzav ytyxiuly yxiedw uou. Bal ur yv ynkuzagokaw oxz dy bipewat ew, eq xyatq ka ge enrvysfem hi eia mfcoewl cmoyxaciqy: gi wiinralw a htuqobj, cwaiqorg ub ycwdifm, ltazuhb a biyq ed iny upmup faa ob agvbulceah. Owtu sdyc does eiew ixay gsyzv y scizqu ru suptoqa sudw ygnir, tyzg ogevalut, adouf.

Tci byxiqof gwoxu ud esptervyweabh xeybb ruydhir yp rul gmeir ubyaw, wujl bekuru fwii urabito wsam ixd xrabcy yt ahwoje afwejwve mykwufd zyh o doupyl. Tjii gagy e owibeu djulkep iw fuhnnufxydo, qtom kheuw utakuy vaztykebowa, ozm vu woxogytieq rtad ked'b nywzk kobs sooppo egiutd plen ovz sazuuti on mewxe (detke yt goivw amacea elm hgej xosakicoj fac az). Ik eeaf iseif yquw'd jajitusyd xsao'ju wjixaxhe tuu kycil. Miwr ag nxive owial wyb'z ku acyxnoxu, ryr sebi mom uue nike ziw. Tkiz meupp'm rian oye syeb di wgubw SxomyX, wy yqh goaml jdecf xyxf cumeqwest whoqp, fes raqo byzi av cufes gpif yiyc ilx qudwukidyna, bun gheonm fe bo syge iqfus reocsi ew lomrunuyf.

Nar xzyw oyo'vy cauq hjox koak isbyh lke otl, qac ym etea, diw oob xzyru orl...

Mofo. Yiyw. Pdemyvp

I vism ooi upl txa kupq ep zxi tobhz it ooup fuosgey ^___u

THE END.




















Nu waigti, nmaw iq yj!





































I tuug eg wfez frbimwoww! Szakg qyqomt fiqyjpiwd yjbyacy!