Thanks for reading my book! The text of this book is freely readable but it's partly obfuscated. That means while reading the text of this book will slowly start looking like this: abu eoev hunawuop, sy ciks piizqe ekiykb iou zu xexo. Tviz gilsp hecuere eya byc'm joxg sa.

If you buy the book (click Buy MAKE— 50% off below), the text will instantly become decrypted and it will be fully readable like a normal book. You'll also get the PDF and ePub versions sent to your email. Enjoy reading!

I presented a summary of this book at Dojo Bali, watch it to get an idea of what's in it:

Because you have little time, here's the mega short TL;DR (too long; didn't read) summary of this book:

• 💡 Idea

  Get an idea from problems in your own life. If you don't have problems that are original enough, become a more original person. Don't build products that are solutions in search of a problem.

• 🛠 Build

  Build your idea with the tools you already know. Don't spend a year learning some language you'll never use. Don't outsource building to other people, that's a competitive disadvantage. Build only the core functionality. The rest comes later.

• 🚀 Launch

  Launch early and multiple times. Launch to famous startups websites (like Product Hunt, Hacker News, The Next Web), mainstream websites (like Reddit) and mainstream press (like Forbes).
  
  But more importantly, find where your specific audience hangs out on the internet (or in real life) and launch there. Launch in a friendly way, that means "here's something I made that might be useful for you", instead of acting like you're some big giant new startup coming to change the world.

• 🌱 Grow

  Grow organically. A great product that people really need which is better than the rest will pull people in. You don't need ads for that. Don't hire people if there's no revenue yet. Don't hire many people if there's revenue either. Stay lean and fast. Do things yourself.

• 💰 Monetize

  Monetize by asking users for money. Don't sell their data. Don't put ads everywhere. Don't dilute your product. Be honest that you need money to build the product they love and they'll be fine paying for it.

• 🤖 Automate

  Automate by writing programs that do stuff that you do repeatedly. Only automate if it's worth the time saved. For stuff that's too hard to automate or not worth it, hire contractors. Let them work as autonomously as possible. Where possible let robots manage them (for example by giving them alerts when things happen in your product). This lets you take time off, or work on your next business.

• 🚪 Exit

  Exit by not putting your company for sale, but letting buyers come to you. Filter out the majority of buyers that aren't serious. With the serious buyers left, negotiate a price by valuating your own company. Price it agressively high. Always keep the bargaining power on your side of the table. Get paid in cash, not stock and don't fall for the trap of earnout bonuses. Make sure you're prepared for the emotional fallout of selling (and missing) your business.

• 🤝 Ethics

  Not a chapter but important: be ethical, and don't cut corners on ethics. You'll be rewarded by not doing dodgy stuff like spamming, manipulating your users into doing stuff, growth hacking your search rankings or faking your social media, or abusing your power to compete unfairly if you're successful. If you make a good product, you don't need any of this. If you make mistakes, own up to them and say sorry. Be nice as a person and especially as a company. Karma always pays back in the end. Just being ethical and nice is a competitive advantage these days because most companies (and people) are not!

• 📝 Homework

  Homework: Each chapter ends with homework exercises that you can do. Instead of just reading, I'd like you to use this book as a handbook while actually building and shipping a product. It doesn't matter if it fails. But you need to do something instead of just read! This is not startup porn! This is startup life.

Thank you

The last years were a whirlwind of adventures while building all these products and being part of the startup ecosystem. I've met hundreds, maybe thousands of people while doing this. Writing this book is my final piece (for now 😛). And it wasn't possible without the help of a lot of people.

I'd like to thank every person who ever used my apps and websites, especially those who supported me financially by becoming a paying customer.

I'd like to thank all my followers on Twitter for supporting my work by giving me feedback, sharing it, and sticking with me through my ups and downs throughout this startup journey. Success sometimes makes you a dick (especially on Twitter!), and maybe I wasn't nice sometimes. So please forgive me and again, thank you.

I'd like to thank my family: my mom, my dad, and my brother Jeroen and Marijn for sticking with me and giving me true advice in times where it was hard to get objective feedback anywhere else.

I'd like to thank my girlfriend for repeatedly asking me "when are you going to finish that f*cking book?" for 2 years, but mostly believing in me when so many did not.

I'd like to thank my co-shipping friends: Marc from BetaList, Lowen, Andrey, Oskar, John from Ghost, AJ from Carrd, Courtland from Indiehackers, Daniel my Server Guy™, Xiufen Silver, Yury the Critic™, Jelmer (aka Dutch Levels), Amrith (aka the Shinbag), Vlasti, Suska, and Felix from Fastlane.

I'd also like to thank Patrick McKenzie (patio11), one of my biggest inspirations to start building stuff when I was reading his blogs on Hacker News years ago. Also Jon Yongfook who showed me you could build startups while nomading and not look like a broke backpacker while doing it but instead do it in style. And Derek Sivers who taught me to every day try to be warm, nice and humble. No matter how much you achieve. And Anthony from Hype Machine for always reaching out with advice.

Importantly I'd like to thank Jennifer de Walt for inspiring me with her 180 Websites in 180 Days project. If it wasn't for her, I wouldn't have made 12 Startups in 12 Months, wouldn't have made Nomad List and wouldn't be writing this book here. It's crazy how serendipity works.

I'd like to thank everyone in Work in Progress chat for keeping me productive and forcing me to finally finish this book (which took me too long).

I'd like to thank Product Hunt, and specifically Ryan Hoover and Andreas Klinger for always supporting me, giving great feedback and highlighting my startups repeatedly. And in a bigger way for creating this whole indie startup wave that I am benefiting from so much.

All of you, and you now reading this book, have changed my life forever. Thank you.

Why did I write a book?

I never wanted to write a book. I have to be honest to say I hardly read books myself. I think it takes a certain amount of hubris to put your thoughts in 200 pages and think you actually know something well enough that you should share it with people. But then all of you started buying it, so hey, let's do this!

I think it's stupid to read lots of books about doing something (in this case startups) and then believe you're actually learning something from it. Because most successful people I know learned mostly everything they know from practice. Just by doing things.

Books are also outdated by definition. The moment I write this sentence and you read it (weeks, months or years later), I might have already changed my mind.

Then there's the entire survivorship bias, it assumes that what worked for me will work for you. But it probably won't. Because time has already changed and I will never be able to put on to paper all the variables that have attributed to things than went successful for me. I really don't like to give people false promises. Which is what most other books do. No, this book won't make you successful. That's all up to you.

But I do want to write a book

Even with all these things stacked against writing a book.

I want to write a book, if only because I see so much bullshit going around in the world of startups and tech. The media is presenting startups in the wrong way. People think they need to build billion dollar companies. They need to fly to San Francisco and build a "network" and get $10 million dollar investment from old rich guys. They need to hire 10x power developers and work them for 100-hour work weeks while feeding them pizza and soda. It will be great, they said.

But it won't. It'll probably suck. And you probably won't get rich. Because the odds of a venture capital (VC) funded startup are by definition stacked against you. Only 10% or less exit and that doesn't even tell you if the founders make good money. There's giant company exits where the founders barely made money. That's why I'm writing this. To show you, you might be able to do it differently.

The indie way of building a startup

What's the alternative? How about this: do things yourself and build a nice side project, that then can maybe turn into a bigger project, that then maybe becomes a company that makes you enough money to quit your day job and stop working for the man. Enough money to build up good savings, that if you invest well, will give you a nice early retirement. Your own company that can give you a little more freedom in your daily life, so you can spend it with friends, your family, your pets or just doing the things you love. Which in the best case is actually building an app, project, startup or company you love to work at/on/for!

I want to make bootstrapping great (again) #MBGA

This way of building a company is called "bootstrapped". Which means you're self-funded. You use the resources you have to get started. The odds of building a successful bootstrapped business are way higher than building a venture funded billion dollar company. Because the goal of a bootstrapped business is much more reachable. You don't need to do a billion dollars in revenue. You're already there if you can pay yourself enough to live from. Any money that comes extra is even better! You'll probably have less stress, be happier and be therefore a better friend, lover, partner or parent. Just....relax.

The coolest thing about bootstrapping it is that it doesn't exclude "going big" later. Venture capital investors LOVE to invest in companies that already have proven revenue. And that's literally what a bootstrapped business is. You'll be miles further than the person next to you pitching with just a PowerPoint deck. When you go for millions of dollars of VC investment on day one, it means you do exclude building a healthy simple business. Your company is now strapped to a rocket and you need to go big or explode. That's why I think bootstrapping is the better way to build a business now.

I really, truly, honestly want to see the mainstream startup narrative change into one where bootstrapping, revenue and actual profit is "cool". Writing a book on it with a proven framework people can apply, may help accelerate this change.

There's a personal legacy aspect here: if I can have a small influence in changing this, it feels good as a person. It's nice to change things for the better. And if it doesn't, well, thousands of people paid me money for this book, so it's a nice backup for me in case I go bankrupt.

Why should you listen to me?

Because I went from really scrappy side project to profitable company with users a few times now. Most times it failed miserably, but a few times it worked out for me.

At time of writing, my website Remote OK just became the most visited remote jobs board in the world with 3 million monthly visits. Nomad List is near that amount too, and ushered in a new era of digital nomads and remote work from 2014 onward. They're both manually built by me, profitable with high margins (up to 95%), and highly automated. I was Product Hunt's Maker of the Year twice. I've launched my startups to Reddit's front page twice. I grew one of my projects into $100,000+/month revenue, then $200,000+/month revenue and together now to over $3,000,000/year, while blogging and tweeting about all the personal ups and (lots of) downs for the past years. I launched Rebase last year which went from $0 to $50,000/month in 30 days. I recently launched Avatar AI which went from $0 to $100,000 in 10 days! My projects together are now valued at anywhere from $10 million to $40 million depending on what the market would pay for it. And I did it mostly by myself. Most of my other projects failed (some miserably), but I was able to get an idea to success a few times.

There is a good chance that there is strong survivorship bias at work here though. Remember that. The people who try and fail don't write books how they failed. That means my entire perspective is probably biased and skewed. You've been warned.

This book is my entire brain dump

I've been getting thousands of questions the last few years. I think if I started answering them I'd simply not get to working on my own projects anymore. That's why this book is the easiest knowledge transfer from me to you.

Literally every single thing I learned in the last few years building bootstrapped startups is in this book. It's my entire brain dumped on paper. It can be messy but it's everything I know. I hope it'll be something like giving back to the community and people will use it as guide in becoming indie makers and ship products. I've seen the drafts of this book already applied in hundreds of launched startups (because people will usually send me a message), which is super awesome. I'd love to see more. Having some positive influence on people's lives is a lot more interesting to me than more revenue, at this point.

This book is continuously updated

I'll be working on this book just like any of my startups. It's a continuous project. I'll keep updating when I learn new things.

App, site, product, startup, business

You'll see these terms in the book used somewhat like synonyms. Because most of the theory in this book applies to all of these. Sites these days are like web apps, and apps are more like sites, together they are products and a few of these products make up a startup which in turn is a business. Generally, they're all the same thing.

You'll need persistence, and luck

You may need to try shipping 10 to 30 products for 1 to 3 years before you have anything that works. That's how this approach works. You build stuff and see what sticks. I don't know anybody who shipped one product and instantly became successful. It takes a long time to "get" it and even then it's a lot of luck and timing. If something doesn't seem to take off early on, it probably won't take off later, so make something new and try again.

As I, and this book practice radical honesty, there's a chance nothing you make will be successful. But by doing you'll have figured something new out, that might lead you to somewhere else, that will make you successful. Startups, and life, are about constantly pivoting when things don't work out. If you don't take action though, you can be sure nothing will ever happen. Stagnancy kills. So ship.

🚢 Always keep shipping.

Practice

I want you to learn from actually shipping a product. This book is just ideas that might be wrong or right, and biased, but your own personal practical experience will be the thing (if anything) making you successful. Not this book! This book is just me pushing you to go sit on the bicycle. Now learn to ride it yourself. Practice is everything. Get your own style. And most importantly, ship.

To avoid all those books with theories that are unproven, I felt on a very meta level, I wanted to write this book with the theory described in this book. To prove that if I could produce and sell this book in the ways described in this book, it'd somewhat prove the theories might work. So that's what I did.

Before even writing a single line on it I announced this book and opened it up for pre-orders:

The landing page was literally a Typeform telling that I wanted to write a book, but it didn't exist yet, and asking for $29.99 to support it.

The only thing people received after paying $29.99 immediately was an empty Workflowy list where they could write what the book should be about specifically. That gave me immediate feedback from customers what they wanted me to make. Just like a startup.

Thousands of people pre-ordered the book (quickly netting $50,000+ in revenue at $29.99 per pre-order) and there was thousands of items in the Workflowy list to write about. I went through it regularly and tried to re-order it to find patterns. I found I could divide up all questions people had in the different stages of startups. Ideas, building, launching, growing and monetizing. Everyone was at a different stage and needed different questions answered.

I then started writing the first chapter. I wanted to do this by "building in public" too. Or in this case, writing in public. I made a Google Docs text document and started writing.

But not before I started a live stream on Twitch of the writing process of course. I wanted to live stream most of the chapters. It helped me because, as you may know if you've ever written a book or thesis, the procrastination of writing can become incredible.

Every time I finished the draft of a chapter I sent it out to all the pre-order customers. And they could review it as a Google Doc again.

Only the final process of writing this book (where I'm at now), was done by myself. Collecting all the content, cleaning it up, rewriting it and making editorial decisions on what should be in it. But 90% of the process was out in the open.

And that's exactly how I have built and would build startups: launch early and build with/for your users.

Introduction

This first chapter is about how to get ideas for a startup.

Solve your own problems

The most important thing is to find ideas from solving your own problems. You do that by looking at your own life and observing what your daily challenges are. Then you see if you could make those challenges easier using technology. If you solve your own problem, it's very realistic that there's many more people like you who would also love their problem solved. And that's pretty much what a business is. Solving lots of people's problems in return for money.

In startups, this business can be in the form of an application, a website or even only just a physical service tied together with some technology.

Your problem might just be everyone else's

My most successful project is Nomad List. It's a platform for remote workers and travelers to find places to go to and meet other people when they're there.

When I built the first version of Nomad List, I was traveling through Asia. I was living in Chiang Mai, Bangkok, and Bali. I knew these places were good for digital nomads, but I didn't know what other cities to visit. I'd go to Singapore, and discover it was nice but also very expensive. I'd go to Vietnam and realize wow it's really cheap here, but the internet is unusably slow. I was looking for cities that were cheap to live, had fast internet, and warm temperatures. I thought "Okay, maybe just make a list of cities with that data?". It was just a private spreadsheet first. I added about 25 cities' temperature, internet speed and cost of living. Then I wanted to share it, I tweeted the URL.

But something was off. When I looked back, someone had hacked my spreadsheet. There were now about 75 cities and it wasn't just temperature, internet speed and cost of living. There was safety, best coworking space and climate added as columns. Instead of sharing it as "read-only", I had accidentally clicked "editable by everyone". Suddenly there were hundreds of people adding data about their cities, and the cities they'd been to. After a month, thousands of people had added data about over 250 cities.

This is a good example because I just wanted to solve my own problem, and it turned out it was thousands of other people's problem too. Your own problems are nice because often they're quite niche level, meaning you'll have enough other people with the same problem to be your user, but not enough that some giant company has already done it.

You are the greatest expert at your own problems

Even if it's not always successful, the concept of solving your own problems is a great way to find ideas that might be viable. A lot of people don't do this. When you try to solve problems that aren't even yours, like somebody else's, you can do that but you are not an expert in the problem area.

For example, I could make a health care app which registers patients and their health situation, which diseases and ailments they have, and where they are in the hospital system. But I'm not a doctor. I've only been to a hospital when I was sick. I have zero expertise on health care. I don't know the problems doctors have.

I can look at the entire industry from an outside perspective and think: "Okay, we need to solve this problem. There's a lot of money and opportunity here". But I still don't know anything about it. I'm just not an expert in the problem space. And until I become a doctor, I probably will never be.

You want to find ideas from your own problems because you'll be an expert on them immediately.

How well do you need to know a problem to solve it?

Somebody asked me, "How well do I need to know a problem to make something for it? How much can I learn along the way?".

I think you need to know a lot about the problem you're trying to solve. Once you have traction and your website, app or startup works, you can learn from user feedback and data you collect then. But that's useful once you're already running. It won't help you find ideas that are suitable for you to execute. First-hand experience with the problem you're solving is best.

And not just at the start. When your company grows, and you stop becoming the target audience, you face a big risk of not understanding the customer anymore. A good example is in hip-hop, a rapper comes from a low-income ghetto, gets success rapping about that world, then gets rich from the success, loses the inspiration of that world since he/she now lives in a giant mansion and their career is over.

Personally, I saw this happen with myself. For awhile, I took a break from traveling as a digital nomad and the product suffered. Now that I'm back on the road, I see where my site sucks. For example, it doesn't work well when I visited smaller towns where there's hardly any nomad activity. So I lowered the membership price of Nomad List and started focusing on just getting more people in. As that's more important short-term than making money. I wouldn't have realized this by staying home.

Problems are always changing, as are markets, as are people. If you are your target market, that's perfect. You just evolve with it. The founder of Boosted Boards, an electric skateboard, said:

"We just wanted to make skateboards for ourselves and there was no real good electric ones. We built it for ourselves. We knew exactly how we wanted it to feel when driving. We knew what people wanted because we were the target market".

I'm starting to repeat myself, but that's because this is a repetitive theme with successful companies. And opposite: a repetitive theme with failing companies is founders who have no connection to, expertise on or passion for their industry.

Be more original, and your ideas will be original

There's an issue in itself with only solving your own problems. What if you're not as unique as you think? It takes only a slight glimpse at current startups ideas to see that everyone is making the same stuff.

Everybody's doing a to-do list app. Everybody's doing productivity apps. For a decade, people have been making apps to find your friends on a map. Everybody's doing some kind of photo sharing app. These are basic ideas that everyone has. And they're too obvious.

Everybody's doing them because everybody has the same problems. So how can you find problems that are actually unique and original? Well, become more unique and original yourself. I would have never built Nomad List if I didn't go traveling and working.

So, you need to do stuff that makes you explicitly very different. It will get you more unique ideas. That's super cool, because now you have two great attributes of an idea. It's not just unique, but it's also something you're an expert at since you've done it yourself. Even if you launch and get competitors later (like I did) because they see you're making money and it's a good market, you'll still be in a better position than them because you're real. You've done it. You're an expert in the problem you're solving.

I would be bad at making an app for doctors, but if I was a psychiatrist, I'd probably be able make a very good app for psychiatrists, since I'd know all about it. Part of the Lean Startup approach dictates "talk to customers to find problems". That's nice and all, but then you're still working from an outside perspective. I'd say, just focus on your own problems.

Also, stop reading books to develop yourself or get ideas. You won't get them from there. Or if you do, there's lots of other people reading the same book probably. Get ideas from your life experience. Get outside. Become original. Do crazy stuff that you're scared of. Jump off cliffs (do it safely). Ask people you like out (scary but nice). Walk into random office buildings. Jump fences (but don't storm the Capitol Hill, thanks). Crash hotel pools. Whatever makes you different. Don't be scared! Live.

The downside of solving only your own problems

There's a strong and somewhat valid criticism on the philosophy of solving only your own problems.

If you're a wealthy guy from a Western country, you're probably going to solve problems that make your already pretty good life better. You're not going to solve problems that women or people with other genders have, because you don't experience their problems. You're also probably not going to a developing country and solve the problematic garbage situation there. It's the privilege argument.

I get it. And I see the criticism there, but then, it's hard for anyone to solve a problem outside the context of their own subculture, city, country, continent, region, income class and gender, because they're not experts on it. And maybe that's not as bad as we think. If we can democratize access to computers and the internet (as we're doing now), people anywhere can focus on solving THEIR own problems and reap the financial (and other) rewards from doing that. And isn't that much better than having a white guy do that and reap the rewards?

Always start from the problem, not the solution

A lot of companies start not from the problem but from the solution. This is one of the biggest mistakes you can make. Technology needs to solve a problem. If you make a solution for a problem that doesn't exist, it might look sexy technologically, but it won't get users.

When new technology becomes available people want to use it to build something. A great example is the endless amount of apps that have appeared since smartphones got GPS chips a decade ago. The first thought is, okay, let's use this to track each other. So you make a map with friends on it and where they are. This has been tried over and over and it's still a pretty terrible idea. I don't have a strong curiosity to know where my friends are and I don't necessarily want them to know where I am (due to privacy). The problem doesn't exist. When I meet up with friends, we simply say a place we're meeting up and we can find each other.

Now a good example where this technology is used to solve a problem would be Tinder. It does use your GPS location, to find people around you to date. That works because you don't want to match with people on the other side of the world. It solves a problem and the solution is enabled by available technology. The problem should always be first, not the technology, not the solution.

To get big, you have to start small

Niches are specific market segments that are shallow enough to easily access, with not many players in there. Niches are a great start because they're usually too small in economic value for big companies to attend to. They're also the perfect size to market a new company towards.

Niches go against the ridiculous "go big or go home" attitude that the rise of startups in mainstream media pushed from 2006 onward. But that attitude isn't realistic. Because most big companies started very small. If you start big from day one, it's the wrong way to go about it. People don't like niches because they're too small for people's ego's.

But niches are much more profitable than you'd think. If you have "just" 1,000 people paying you $83.33/month, that's $1,000,000 in revenue in one year!

How to make $1,000,000
Make a	$5,000 product for	200 people
Make a	$2,000 product for	500 people
Make a	$1,000 product for	1,000 people
Make a	$200 product for	5,000 people
Make a	$100 product for	10,000 people
Make a	$10 product for	100,000 people

How to make $1,000,000 w/ subscriptions
500 people pay you	$167/month for 1 year
1,000 people pay you	$83/month for 1 year
2,000 people pay you	$42/month for 1 year
5,000 people pay you	$17/month for 1 year
10,000 people pay you	$9/month for 1 year

Start with a micro niche

Let's say you want to make booking software for hairdressers. That could be a niche. But how many hairdressers are there? Probably millions worldwide. Why not go even more niche? Booking software for hairdressers that focus on African hair. Now you're talking tens of thousands maybe. That's a good start. Let's say you captured only 10% of those 10,000+ hairdressers that focus on African hair, that could be 1,000 customers paying that $83/month making you a million-dollar bootstrapped company!

From micro niche to multi-niche

If you're at a party and someone asks you what you do and you answer you make booking software for African hairdressers, you might think it's too basic, i.e. you're not "changing the world" with this. But you shouldn't. Because first of all, you're probably making good money off those 10,000 hairdressers paying $100/y (that's $1M/y in revenue already!). And if you've validated your startup in that niche, you can expand to other niches. What about Asian hair? White people hair? Step by step you move closer to the entire booking for hairdressers market. Why do it step by step? Because you can easily go smaller again if you fail. And try to expand in another direction. It's like a lightning shock in slow motion, it tries to find the path of least resistance. Your company should be doing the same thing.

From multi-niche to adjacent markets

Now let's say you have the entire booking for hairdressers market, what about booking for nail salons? And tattoo shops? Now you're doing restaurants. Now what else do all the shops need? A point-of-service payment platform. Okay you have all these shops as customers already, so you can easily sell this new service to them too (and best of all test it on them first). You then scale up frm multiple niches to adjacent markets.

From adjacent markets to becoming a platform

With the experience from payments for physical shops, you move to virtual payments too. With lots of luck, you'll be one of the biggest payment gateways in the world. You'll go into ecommerce with virtual storefronts for the physical shops of your customers.

You just became big by starting small!

See what happened here? You became big by starting small. Most people do the opposite and crash and burn. They want to build that giant payment platform that will change everything. But hardly anybody started with that. Facebook was a Hot Or Not app by Marc Zuckerberg. Apple was a personal computer build kit for amateur hackers. Microsoft was a tiny software agency that re-sold MS-DOS from another developer to IBM. Google was a small academic experiment to search Stanford University's local intranet. Get it?

Stop. Thinking. Big.

Think small first! You'll be big at the end!

Your idea does not have to be earth-shattering

I don't think your idea should be earth- shattering. If you look at most big startups, their first idea was not earth- shattering at all, most of them. Think Uber. They started as an app where you can simply call a taxi. Right? Then it grew into an entire transport solution. The long goal is self-driving cars, that transport everything and to replace the entire transport and delivery industry.

All that started with a taxi hailing app. Your first idea does not have to be (and probably should not be) earth-shattering.

You start with something small. Don't think too big. Then slowly, you can get to the big part by extrapolating, scaling your idea to a bigger market, from a niche market, and to a bigger more abstract idea.

With Nomad List, I started with a list of cities with cost of living and internet speeds. Then I scaled that up to a social platform for digital nomads. Now the long-term goal is an entire internet platform for the future of remote work. That means more tools for nomads, remote workers and businesses that embrace this future. That all started with a database of cities, that's not earth-shattering at all.

The more I talk with people in the startup world and they tell me like, "This idea is going to change the world. It's going to be a billion dollar company." Those are usually the ones that fail really, really bad. The ones that go really well, and I know from seeing friends around me, are the ones that are people who are really modest and they just say, "Ah we just want to fix a small thing. Then okay we fix it. Okay. What's next? What are we going to do next." They do probably have a long-term vision, but focus on the small stuff every step of the way. Because that's how you get big: by focusing on small steps. If you can't even do the small steps right, how are you going to get to the big part? Right?

Don't focus on the idea that is earth-shattering. Just start with something basic. Virtual reality is an industry that will be earth-shattering, but you don't have to have an idea that's earth-shattering. You can start with a basic, little virtual reality game/app (like I'm doing now) and slowly add functionality until maybe it becomes like the next virtual social reality world where we're going to live our lives in.

You don't know what you're going to end up with. That's another point. You need constant feedback from your users in the markets to see what people want and what people use and whatnot. You can't just think of that. You can't think big immediately. You have to start small.

Create a list of ideas and keep track of them

A good start if you're looking for ideas is to keep track of any you might get. How you keep track of your ideas is up to you. I now use Workflowy and previously used Trello for it. I have a few different lists. The first is for "Concepts", that's rough ideas. Then if one of the ideas looks good, I move it to the "Promising" list. If I actually start executing them I put them in the "Building" list. Then if it's done I have a "Success" or "Failure" list. When it's a failure, I usually also write inside the card why it failed in a post-mortem that's one sentence long.

The first list of basic ideas has zero limits in how weird or crazy the ideas can be. This is on purpose. There shouldn't be any judgment on your first basic creative premise. It can evolve into something more practical later.

The thing with ideas is, at least with me, that they keep coming back in my brain. I'll get a basic hunch, then weeks later it comes back, and then months later it'll start to manifest in my mind. Then sometimes even 2 years later I'll finally start executing it. This is great because your mind is like a rice cooker for ideas. They need to get ready before you can put them out and build them.

This list of ideas doesn't have to be physical or virtual, it can also just be in your mind if that works for you. As long as you keep going back to ideas and see if they have evolved to become worthy of actual execution.

Should you make ideas alone or in a group?

I think collaborations can be very dangerous. Because if you work with somebody else in a team, there's a big tendency of groupthink, where everyone starts hyping each other on the value of the idea. The prototype might only get mild validation from paying users, but you're working with this group and you're already so crazy about it that it doesn't really matter what users pay/do/say. That's very bad. It should only be about the users.

I've been in these rooms, I've seen it happen. "I"m telling you Joe, we've got something really good here". No, we don't care. It should be only about customers. You see a lot of startups go wrong because they have this group think in the beginning and it's actually not rational thinking. You're more rational on your own. Obviously, collaborations can work with idea generation too, but I think the most important part of idea generation is getting ideas yourself, then talking to people, customers, users to evolve them. Not talking to your teammates how great your team's idea is.

The worst is to be with people that just confirm what you already think. The best is to test your ideas as quickly as possible. Even asking other people for advice is kind of bullshit. You can't ask "will this idea work". You need to ask the market by building it! Nobody knows until you launch!

Don't be afraid to share your ideas

The most elementary mistake people still make is not sharing their ideas. No, people won't steal your idea if they like it. And even if they do, they probably can't execute it as well as you. And even if they do, you're not a snowflake! There's thousands or even millions of people with the same ideas as you. Stop thinking you're so special! Ideas are a dime a dozen. Everything is about how you execute.

Idea

x

Execution

=

Business

Bad idea	=	0
Good idea	=	10
Great idea	=	20

No execution	=	$0
Good execution	=	$100,000
Great execution	=	$1,000,0000

"To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. To make a business, you need to multiply the two. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000."

— Derek Sivers in his famous essay "Ideas are just a multiplier of execution" (2005)

You shouldn't be scared of sharing your idea because execution gives the idea its details and specifics. That means 10 people with the same idea will execute it in 10 completely different ways.

The benefit of being able to share your ideas is that you'll be discussing them with everyone. Potential customers, vendors, suppliers, whoever. Everyone will have some input on it which you may or may not use as feedback. Again, the market remains the most important feedback though.

Not sharing your idea is stupid because it'll stay only in your head. You for sure won't be objective at judging it since you have something called "optimism bias" which is "the tendency of individuals to underestimate the likelihood they will experience adverse events", e.g. you think it'll definitely be very successful.

It doesn't matter if people say "that idea will never work" because they're not the validation. The user paying/using it is the validation, not other people judging your idea! The point of sharing your idea is thus not to get people loving it or hating it. The point is that you get your brain working outside of its comfort zone (of talking to itself) and you'll evolve your idea. You'll come up with adaptations of your idea, or entirely new ideas by talking about it.

Conclusion

To get ideas, try to find problems in your daily life. You're the foremost expert at problems you have, more than anyone else who doesn't have them. If you keep coming up with the same ideas as everyone else: try to make yourself a more original person by actively experiencing different things. Don't shy away from taboos and fringe ideas, that just mean you're ahead of the curve, they might become the next big thing. Don't think big, start thinking small first, then take it one step at a time, you'll become big by starting small. To avoid groupthink and drama: work alone, especially early on. Share your ideas freely to get other people's input on them. Log every idea you have, filter them, and see which ones you can execute upon.

Resources mentioned

• Workflowy
• Trello
• Stripe
• Zapier
• Intercom
• Olark
• Typeform

Your homework

• Spend the next 7 days making a list of problems you have in your daily life, they can be small or big, try to find 3 ideas per day, so that you have at least 21 at the end of this week.

Introduction

You made it to the second chapter. We'll now discuss how to build your idea.

In the previous chapter we looked at how to find ideas for your product. To avoid getting stuck in an infinite loop of brainstorm and bullshit, you want to start building as soon as possible. The faster you get it out, the faster you'll see if people want to use it, how they use it and what other features they want to see you build. Without shipping, it's difficult to get any idea of what they want. There are obvious exceptions here: Apple hardly uses any focus groups or user testing, they choose to ship the very best (according to them). That's fine, but you're not Apple (yet).

Build fast and minimal

While a decade ago development time was long and took lots of planning to get right, today we can go from idea to basic product in a matter of days.

We have cheap and easy to set up servers (virtual private servers or VPS, like Linode and Digital Ocean), and platforms as a service (PaaS, like Heroku) that take out all the difficulty of setting up your own server. Server operating systems like Ubuntu have become relatively simple to set up with tutorials readily being available online. The web server software itself has become fast and simple too: NGINX allows us to set up a basic default server that doesn't need much further configuration. Languages like Ruby, JavaScript, PHP and their frameworks like Ruby on Rails, Meteor, Laravel make it easy to build products by skipping the ground work.

It's fine if you don't recognize a lot of the terms in the previous paragraph. This isn't a technical book. And the tools with which you make your product don't really matter in the beginning (and not even that much later either).

My point is, the speed of the development can be very fast now. And the zeitgeist of our time is transient too. Everything moves fast now, and where in the past people would use an app for days or weeks, now you literally have seconds to make an impact, or they close/uninstall it. So you have to move fast to stay ahead. Another attribute of our zeitgeist is minimalism. Users finally accept minimal interfaces and minimal functionality, as long as an app does what it says well. There are single-purpose apps now that just do one small thing very well. Many of them have been quite successful.

Downsides of fast development

There are downsides to this culture of fast development. There are products these days which are still littered with bugs when shipped. They might not work well on all mobile devices. They're not tested. There's products that are launched and work great in the first week, but then their developers stop maintaining them and they break after a few months. The remaining users get annoyed when the app stops working. With development being fast, rough and dirty, so are the results.

The other downside is you don't have the time for sophistication and details. Code has a higher potential to become an epic mess of spaghetti because there's less architectural planning involved. But then again, you can always rewrite code right? At least you've shipped. Users don't care how your code looks.

Your enemy is perfection

The reasons you should launch fast are to avoid inaction due to perfection. You should start avoiding striving for perfection now and maybe later too. This applies to all phases of doing a startup (and maybe even life), but especially the start. Perfectionism is detrimental because 9 out of 10 times it doesn't make things better but just creates inaction. You'll have 50 meetings, 100 iterations of an idea or feature, just to get it right, when actually you should have just gotten it out of the door immediately and let people use it (and learned from them using it!). Perfectionism is necessary in smaller details of your service or startup, but not in the entire thing because then it will simply paralyze you with inaction and fear that what you do is not perfect. Nothing is perfect at the start. Things become perfect through lengthy iterations!

If you're in the early stages of a company, you want to get out stuff as fast as possible. Actually, overall I think in the entire stage, it will be useful to do that because users love new features. They love to test new stuff. They're actually pretty okay getting into bugs. They know development is difficult these days. I mean Gmail was in Beta for a decade. People are fine with errors, as long as they can use something new and as long as the errors get fixed, and if they have some way to tell you the feedback about the errors, for example. I think getting stuff out the door is the number one priority.

Avoiding perfectionism is a skill you have to develop. You need to learn to be fine with everything being not fine. Not everything will be perfect and high quality. Maybe your website will have the wrong images, the wrong background colors and the logo color doesn't match the branding text in the rest of the page. Is that important? Really? It's okay for a day. It needs to be fixed at some point, but it's not a priority. The product works. Prioritize perfectionism. Perfect what needs to be perfected now. The stuff that's low priority, don't put too much effort in it to perfect it.

You'll always have time to perfect stuff later. You can always iterate and develop it to be great later. Why not perfect it step by step? Make small improvements.

There's a limit to this though. Don't make shitty products. With minimum viable products there's been a rise of people shipping products that look bad and hardly work. A first prototype should function really well. It's fine if there's some bugs on the side, but the core functionality should be operational. It should look at least OK, otherwise you simply turn people away. Minimum needs to be minimum good.

How viable should a minimum viable product (MVP) be?

The bad MVPs we're seeing recently are creating a counter movement against the lean product development trend. And that's understandable. A lean or minimum viable product doesn't mean it can be shit! It has to actually function, users have to be able to use it. Bugs are fine, but users should be able to report them instantly (like with a feedback chat box pop up). You'll also have to fix bugs fast or people will get annoyed (and you'll just grow more and more bugs). Making a minimum viable product means it has to be viable, it's not an excuse to be lazy and make something half-assed. So it's all about balance. Make something great that functions and it can be minimal. But make sure it works!

Build yourself or outsource

Many people ask me if they should build their product themselves, outsource it to other people or hire full-time employees to build it for them.

I have a pretty extreme opinion about this that goes against the grain of what most say. But I think I'm right because times are changing.

DIY vs. people who hire others to do it for them

I think you can get quite far by letting other people develop your product for you, but the problem is that in the long term you won't be able to have the same speed as a product maker with development skills.

To give you an example: my day usually starts with waking up, showering, having some coffee, seeing what bug on one of my sites is emailed/tweeted/shared with me today (someone sends me a bug report almost every day), and I'll see if I can fix it immediately. Then I'll see other stuff on my site that I don't like, and I'll just change it on the fly. All of this usually takes a few minutes. Those are just small tweaks every day, but over a year that's like 300 to 1,000 small tweaks which add up.

Now imagine if you outsource all of this, and you have to ask 1,000 times for a developer to tweak this and that. For me, a small tweak or bug fix will take just a few minutes because I can do it myself. But for you, each tweak takes a message to your developer, who then has to be working that day (and awake!) to get it fixed. He might have to do a meeting about it with his team. So it might take a few hours, or days, or weeks.

Now imagine if we have the same site and you and me are competing. In the time you've sent a bunch of emails to your developers, I've already pushed 5 bug fixes and added 2 new features to my app. Who's going to win here? Who's faster? Not you!

Now think about your users. They're now stuck with a bug for 3 days because your developer is hiking up a mountain in Peru for holiday. I fixed that bug while having my coffee in the morning in 5 minutes. What will your users like more? Your broken app or my working one?

It's not all roses though. Doing everything yourself in the long-term probably doesn't work. If you've proven a business model, it's probably smart to keep repeating it (by scaling it up), getting people to work FOR you, with you managing the operations instead of micromanaging and fixing tiny bugs. But that's not what this book is about. We're talking about the beginning. In that case, DIY always tops outsourcing for me.

DIY vs. big teams with VC money

I've seen countless real life examples of VC-funded companies spending loads on building giant development and design teams, or paying the same money to outsourced development and design agencies. There's lots of exceptions where it went right, but mostly in the beginning this just slows you down terribly.

There's been about 5 big direct Nomad List competitors come and go now that have been VC-funded from 1 to 10 million dollars in funding with teams from 10 to 30 people that made the same site as me. But they all didn't go anywhere.

While working alone in my underwear on the side of my hotel bed with my MacBook and my coffee, I was able to outcompete million-dollar VC-funded teams of 30+ people in an office in San Francisco with Aeron chairs, oakwood meeting desks, $20,000 espresso machines, bean bags and ping-pong tables.

That's a really cool thing about the time we live in. It's a pretty fair race. You just need to make a better product than other people and it gets rewarded by people using it.

When starting up, you don't need a team if you have the skills yourself. You don't need startup capital if you have the skills yourself. And getting the skills yourself isn't that hard if you can search every question on Google. And in my opinion, having those skills sets you apart.

You don't even need to be great at it. I'm not great at programming or design. I'm pretty average. But because I can do it all well enough, I have an advantage over many people, teams and companies who are specialized.

My gripe with venture capital in terms of building products

My social media outrage might make you think differently, but I don't hate venture capital. It has its function and place. But I don't like to see (other people's) money wasted on bullshit. And there's plenty of VC money funding bullshit. The costs of building a startup (especially, especially in the beginning) are almost $0 now. That is, if you use your own current skills.

This is relevant because venture capital money can destroy the build process before it's even begun. If approached wrong, raising money means you can skip the actual product validation (if people want the product) and finding a business model (because you don't need money to survive, you have funding). It lets people spend lots of money without having to see any (positive) results for it for a long time. That causes people and companies to be jaded. It's not natural for humans. The natural tension of having to survive is healthy and it makes people act in superhuman ways.

There's always the story of the son or daughter of rich parents who could never find a job until their parents cut all spending on them and suddenly they found a job (because they HAD to get a job to survive). I think the same applies to companies. If you don't need to find a business model (to survive), you're not really going to prioritize looking for it either.

Bootstrapping vs. venture capital

Bootstrapping has become an advantage. You keep your costs low, naturally. You get zero of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/month. A code editor like VSCode or Sublime Text is free. To make iOS apps, XCode is free. An Apple developer license is $100/year. Not a lot compared to the money you can make back from it if you can get people to use your product and pay you hard dollars for it.

Bootstrapping has become a very viable option for most software-based startup ideas. Whereas, venture capital has become tedious to get (schedule 6 months of meetings), limits your freedom (grow crazy big or die) and not really necessary at all. Did I mention how much less stressful bootstrapping is, yet? No, well it is!

The importance of keeping costs down

In the early stages of any project that's not funded, keeping your costs down is your biggest priority. And if you use your own skills to make the basics, that's a lot of costs saved. Developers these days are crazy expensive, due to high demand for them. Most dev's go for $50 to $250/hour. Just the MVP of any small app will already cost roughly 100 hours of work. So there you go, that's $5,000 to $25,000. A fully functioning app will cost thousands of hours, from $50,000 and up.

That's a lot of money if you don't have a lot of money.

So, if you have access to a big money pile, then why not, go and hire some people to build it. But you'll still be competing with a lot of DIY-ers that don't have that cost, and you'll want to get your costs back at some point in the form of revenue. If your development costs are so much higher than the rest, you'll also need to make a lot more money than the rest. Possible, but hard. Especially in the beginning.

Now, the worst you can do is contact a developer and ask them to work for free in return for a 50% share of profit, while you get the other 50% because you came up with "the idea". It's become a startup trope and it's ridiculous. The market value of an idea without execution is $0. So either you get REAL skills (an MBA != skills), or get money to pay developers. Paying with future equity is ridiculous, it's like paying with a $5 lottery ticket. Don't make a joke out of yourself! Nobody works for free anymore. You have to understand, as a developer you can now make $150,000/year as a starting salary in San Francisco. Do you really think anyone cares about your startup idea of a random person such as yourself? Not unless you have something to bring to the table, like money or skills. Some people used to add connections to that list, but I don't really believe networking is important in this age anymore. What's important is the product and to make it you need money or skills.

To build, should you learn to code?

Yes, I'd recommend you learn it. It's only getting easier now. Learning to code seems steep for newbies. But people approach it wrong. You can probably ride a bicycle, right? When you started "learning to ride a bicycle" did you think you'd be Lance Armstrong? No. And you probably aren't. You can just ride it, but you're not competing in world championships.

It's the same with learning to code. It doesn't mean you have to be great, or even good at it. Just know some bits so you can throw stuff together. When I code, every day I have to Google how to do stuff I don't know. Coding is continuous learning. You can ask any programmer and they'll answer the same. The good thing is, there's so much information on the internet nowadays. Almost every problem you face, someone else probably had before you.

If you're looking for ways to "learn to code", I'd say don't go for courses, bootcamps or mentors. They usually cost a lot of money and they don't teach you the core of coding: figuring it out yourself. That's the biggest skill. Fiddling for hours to days to get something working. Not giving up and keep trying. And then suddenly: EUREKA!

If you want to learn to code, my advice is: try to build your idea with HTML and CSS and some JavaScript and see how far you get. Just Google every single thing you don't know. Start with "how to make a HTML page". Then "how to make text colored in HTML". Then "how to make a button in HTML". Etc. Keep searching. You'd be surprised how far you get. This is how I (and many others) have learnt to code. Figure it out for yourself.

If you really don't want to learn to code, read on as I'll discuss how to build a basic app without a single line of code later in this chapter.

Tools

Which tools should you use to build?

I'm a strong believer that right now you should use whatever tool works best for you. What tool do you already know? You've already worked with Ruby once? Was it fun? Use that. You've already worked with PHP? Then use that.

What you should definitely NOT do is listen to programming hipsters on the internet telling you which language is best.

Here's a little secret: The people discussing what programming language is best are not shipping products. The people who don't care what programming language they're using are shipping products. They'll use whatever tool they need, whenever they need it.

So use whatever is easiest for you to learn or work with. And then switch whenever you feel you've outgrown a language. But honestly, unless you're programming spaceships, it's pretty hard to outgrow a language. They're all based on the same principles of computing. You can build anything with most languages really.

• Facebook was built on PHP
• Twitter on Ruby
• Google on Java
• Reddit on Python
• Hacker News on Arc

The thing is, you're not building for the enterprise here. You're building a first product that might grow into something bigger and then turn into a startup company. You can always switch. Twitter switched from Ruby to Java after they kept going down. Twitter still exists. When Facebook became popular, it became overloaded with users, so they wrote their own engine (called HipHop) to speed up PHP. And they started writing critical parts that needed more speed in other languages.

The point is, it didn't stop them from being successful, so surely it won't matter for you.

What if you don't code? I'd recommend you to learn to code of course. But for you, I've written an entire part on how to build without code, further down in this chapter.

My "light" stack

What I use personally grew out of my limitations. I wasn't educated in Computer Science or even programming and I simply used what I knew a little bit about. I didn't listen to everyone telling me what hip new framework (anything.JS etc.) or language (Ruby etc.) to program. I knew some PHP from making some WordPress sites before. And years before that I making my websites interactive with Perl, and it looked pretty similar.

Now the point is, don't go learn PHP. But use what you already know and see how far you get with it. And move to the next language or framework if you're starting to reach its limitations (which seems very hard with most modern languages).

The basic lite stack is a front-end (client) that is built with HTML, CSS and JavaScript. You then use the JavaScript to communicate with the server by making a web request. That request is received by your backend (server). This backend can run anything. I use PHP, but nowadays you can also run JavaScript on the server (with Express or Node.JS for example). You separate the backend (server) from the front-end (client) for security reasons because you don't want to let your entire user database be viewable by one user, right? The backend code connects to your database (SQLite, MySQL or PostgreSQL are great).

SQLite specifically is great because it doesn't require you to install a lot, and when you make a database, it's just a file. It's very transportable. You can literally copy the database file from and to your server. There's misconceptions about SQLite that it'd be slow or not scalable enough. That's bullshit. In many cases, SQLite is now faster than the filesystem (!) itself.

There's a giant trend now to merge the client and server-side programming with frameworks like Meteor, React, Vue etc. And I support it. But at the time of writing this book, it simply is too convoluted and complicated for beginner programmers. It's a rabbit hole really. We don't know where it'll go really: will we get more people using basic light stacks like this one (which still separate front-end and backend) or will people all move to frameworks like React.JS? Just because a technology is newer, doesn't mean it's better though. My guess is we will probably merge front and back end at some point. But at time of writing this book, things are changing too fast to use it for me.

A good tip to choose a technology is its age. If a technology has been around for a decade or more, it's probably working well for people. PHP is over 2 decades old and JavaScript similar.

Does it matter what stack you use? Again, not really. Just use whatever works for you. In my case, that's this light stack. I keep it simple. Most companies will eventually build their own framework over time, and in a way that's what I did. But it was never my plan. You just streamline functionality that you keep repeating. Remember, you can always switch the stack later. It'll hurt but it's completely possible.

Why are people so obsessed with tools?

There's a recent trend of people becoming viciously obsessed with discussing tooling. What language do you, should you and will you use? Why all these tool discussions when it's not that important for shipping a product? I think people are obsessed with tools because it feels like they're actually doing something productive. Because when they figure out what tools they should use, they'll go learn that tool (or language) and build their product right?

That's the idea, but it's stupid because it never happens. They get stuck in this endless research. They'll learn a new language, then switch to the other one. Because this new language, tool or framework "may be a better fit" for the product, that is the product they still have to build and ship. Not any of these people ever finished what they wanted to make. And the problem is, every week a new framework shows up that promises to make your app or its development even faster and easier.

All of this stuff simply takes away from your goal, which is shipping a product and selling it to users and getting revenue from it. Who has this problem more than anybody? Software engineers. It helps to be a bit business-ey here, because business people always care most about revenue. And if a profitable company is your goal, you should too make that your first priority! Not the tools.

What about the people that finished and shipped? They mostly never cared in the first place about tools. They weren't discussing which tool to use. They just made something with whatever tool seemed good enough. And they switched it whenever their tool limited them and they needed something else. They're "toolset ambiguous".

So, stop asking that question "what do you use to make that?" or "how did you make that?". It's an inherently stupid question. The question should be "why did you make that?". The philosophy behind something is way more important than how they made it. You can copy their tools, but you'll never be able to copy their WHY (which is what makes people and their products great).

How do you evaluate if a new tool is useful for you?

There has never been a time during which there has been as much innovation in programming languages as now (except in the post-war 20th century with the rise of computing itself.)

The center of programming is on the web now. There's new languages popping up every month and new frameworks every week. This makes it hard (especially for newbies) to judge what language or framework to invest time in to learn. You learn a new language, but it might already be passé by the time you finally understand it.

My approach is that I only learn what I directly need now. Let's say I'm building a new app where I need to make beautiful charts in HTML quickly. I'll try it on my own first, but if it's too much work, I'll just Google "charts in JavaScript":

I'll find D3.js, the dominant visualization framework for JavaScript and learn some basic stuff to build a chart.

The thing is, I only learn what I need when I need it. Instead of spending months on learning an ENTIRE language, framework or tool. I just learn the bit that I need now. This is a much faster and leaner approach which will save you time and make you more productive. And actually ship your product.

I don't have so much of an inherent interest in programming that I'll go and learn stuff just for fun. I know many people do. If your goal is to ship, that might be a disadvantage, because you'll learn lots of stuff you don't necessarily need. And you'll be playing around with tools more than you'll be finishing your product.

Native vs. web

Web

A web app is a website that has the functionality that makes it an application. It can look the same as a native app, except that you access it through a web browser like Safari or Chrome (on your phone). You'll probably build it with HTML, CSS and JavaScript.

Native

A native app means that you program it in the language native to the device you use. And it'll be an actual app installed on the device. For an iPhone that means you'll build it for iOS and it'll use Objective-C or the new simpler language Swift. That's usually what people mean when they say "mobile apps".

User experience and development

In general, a native app's user experience feels faster than a web app. Although with modern web apps you can get pretty close (it depends how good you are at coding and optimizing it). In general, development of web apps is faster, but the user experience is slower, whereas development of mobile apps is slower, but the user experience is faster. A native app has the disadvantage that users have to actually install your app. That takes another user action. Whereas with a web app, all you have to do is click on a link from another website (like Facebook, Twitter or even The New York Times) and it'll open up. A web app is nothing more than just a sophisticated website that is made to look like an application.

Updating native apps vs. web apps

When you make a change to a native app, you need to deploy it to Apple and Android's app stores. It needs to be reviewed by their staff and it might take days before your update is pushed into the store and weeks until all users download and update it. Instead, updating a web app literally means uploading the new version to your server, and every user that loads it will immediately load the new version. That means instant updates.

Hybrid web + native apps

There's famous hybrid apps that are half native and half website. Until recently, Uber used to be a hybrid. This meant it could launch special features on the map (like for Valentine's day, cars in the shape of hearts, as this was just some HTML they changed), without having to deploy an update to the app stores.

A more recent example of somewhat hybrid apps is React Native (which probably is outdated by the time of reading this), which is a framework that lets you write platform-independent code (for both iOS and Android) in a HTML, CSS and JS-like style to make native apps.

What are people using most?

There's some data that suggests people on mobile devices spend more time using native apps than web. That's probably true. But they'll spend it in major apps like Facebook, Instagram, YouTube, Twitter, WhatsApp and Messenger (remove from this list depending on whatever is popular in the time of reading this book).

These are core apps though. They're giant. You probably won't be able (or want) to compete with these apps. How about using them as your platform?

A future where your web app lives inside other native apps

What I mean sounds crazy but it's where I see this going. People will use your web app INSIDE these apps. What happens if you send a link to somebody on WhatsApp? They see a URL, they tap it, it opens INSIDE WhatsApp's web browser. It's a fully functional browser and your web app can run inside it. A web container inside some big company's native app is the real future platform for your web apps I think. Design for that use case. It's intrinsically viral as people will send your website's URL around and open it from there. They won't have to install anything.

The web and native will merge in the future

I believe that web apps and mobile apps are converging. You see web apps get more and more powerful and getting access to more functionality of the device that was usually limited to mobile apps (for example the iPhone's gyroscope is now accessible through web). Other examples are how recently (2016), iPhone's browser doesn't show entire URLs anymore, like "http://nomadlist.com/amsterdam-netherlands", but instead shows the name of the site in the URL bar "nomadlist.com". That's obviously pointing towards seeing the web more as apps. In the long term, there are a few obstacles to overcome for the two to converge. Honestly though, it's impossible to predict. Five years ago, I would have thought by now everything would be, but we still have users both on the web and inside native apps.

Learn both

If you have spare time, learn to do both web and native app development. It's a remarkable (and sought after) skill to be able to build both web apps and native apps. And of course, hybrid ones!

What are you able to build now?

This book is about getting something out as soon as possible. Therefore, you should choose the platform where you already have some skills. This way you can get something out as fast as possible. For most people, and definitely for me, that'll always be web. Programming (and shipping) native apps to mobile devices and getting them into app stores is more work than just building a website, uploading it to a server and hooking it up to a domain name. Do what's fastest for you.

Other people will say I'm wrong there, and you should base it on how users will use your app. That's a good point. But I don't want to see you get stuck learning Objective-C and Swift to get an iPhone app out, or paying a mobile developer $25,000 to build it for you.

Remember: you can ALWAYS go native later. If people use your site already, you can bug them to install your native app later. This is annoying but it's possible. No platform choice has to be permanent.

Building with constraints

I'll now discuss how to build stuff if you're constrained. Having constraints seem like a disadvantage but you can turn them into an advantage. So many people look at the negatives in their current position, but in fact, most of these can be considered a positive advantage.

No money/investment

As mentioned previously, bootstrapping has become an advantage. You keep your costs low naturally. You get 0 of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/m. A code editor like Sublime Text is $80. To make iOS apps, XCode is free. A developer license with Apple is $100/year (or free now?). It's not a whole lot compared to the money you can make back from it if you get people to use your app and pay for it.

Bootstrapping has become a very viable option for most software-based startup ideas.

No office

I obviously had to put this in here as I'm a big supporter of remote work. Not having to spend money on office rent is now an advantage. If you (and the people you work with) can work from anywhere, it also means you now have access to a worldwide pool of talent. Starting fully remote is much easier than switching to remote after you already have an entire set of office buildings and workers.

No coding skills

Not being able to code means you can use off-the-shelf tools to quickly prototype stuff without losing yourself in giant codebases. As you'll see later in this chapter, you can build an entire landing page, get data from users, process that data, charge money without writing code. This means that you can spin up lots of different MVPs and see which one sticks, without much effort. Although you're more limited in what you can make, you'll be shipping faster than people coding stuff for months.

Once one takes off, you can always learn to code on-the-fly, or get someone to help you build stuff out.

No connections

You're not a famous startup person with lots of connections in "the scene". Well, guess what. Those connections are mostly bullshit any way. And if you're "outside" the scene and not famous, it means you can act like an underdog. You'll be more indie than most and, guess what, people LOVE to support independent underdogs. You're fighting against big companies and people want to see you win, that is, until you become a big company yourself (the cycle of life). The "connections" people have after they get successful also put them in a monoculture bubble, which you're not in (yet). You think more freely and that's better for creativity.

Building a startup without coding

What if you really don't want to learn to code? That's what this part is about. You can still do it. I'll show how you can build a basic prototype with off-the-shelf tools. You'll be able to make a landing page, let users enter data, manipulate and process it, charge them money, message them and add a task for your contractor (or you) to execute, and without writing a single line of code.

I'll discuss tools to use for each section and give some examples. These tools are obviously subject to change and might be out-of-date. If they are, the general concept remains. I'll give you some guidance. It's up to you to connect everything and execute. Be creative!

Building a landing page

To get your users in you need a landing page. Luckily these days they're easy to build with existing website builders that give you templates to customize.

One of the most famous is Squarespace. A more recent indie website maker is Carrd. Others are Tilda and Wix. If you need a bit more freedom and the ability to add custom code later, try WordPress, it allows you to write PHP or JS to customize your website and add features later on easily.

You'll want to use your landing page to explain your product or service. And from there lead them towards a so-called call to action (or CTA). What do you want from your users? Do you want to save their name and email? Do you want them to pay you money? Adding a big colored button in the center top of the page as a call-to-action will lead them click there. When they click, link them to the next part (which in most cases means, collecting data from your user).

Accepting user data entry

To get people to enter data, and then save it, you can use Typeform or Google Forms. Typeform has better forms, but Google Forms lets you directly put the data in a Google spreadsheet, which is great.

Google Forms is a bit less intuitive and more formal:

Processing & manipulating user data

After you have the user's data, you probably want to do something with it. Like: save it, or process it and then save it, or process it and do something else with it as a next step. Here's where Zapier comes in. It's magic.

Zapier is a web app that lets you connect most web apps you know with others. It's like the glue in between. It can simply transfer data (or parts of data) it gets, like from a Google Sheet, a received email or a Stripe transaction, and send it to another service. Or it can process and change the data in between, it even support basic JavaScript code:

You can make your own flows to do whatever you want them to do. And they'll keep running perpetually. This is a lot like mvzazywan wwes hijz yyy wywe an nxy hyskeb, voz oruox, wogwiip bahytg aiynqenc.

Tlyhe'x zuzz yb nhi-qaqy lcyjj (gi-penkog "karb"). Lugi dujojr cojy wkaq iv hikdizb ib we u Guawci Fyvf:

On sufogg pme note rkyc Tifihezm ibg jevpicf yc ru Dgugdav:

Cocdywtucs imyhs

Ahlav iau hety wvepizsej zbu rupa, uiy qitvx wenn be ryhwurw yooh uwitd. Listawa, Ziseuw filfasxs MoijCgazx, ccowg giebm uie coz biv uajidebysizxi pedd ygeacl:

Ow eiu cap dikx qizi a caf ty MuypCgipl so wu diqohtehh. Is kurh, MaigCgiwm vox uqwujbak nuehl-yl aezajywout sya:

Tkel riazs ahoqbahm aoe'k hogt zo zi etgul i etum syxfb yp yeim xili ixc ilxigc siqi yc vyxjexdy. Lequ qekf tder up umeyf 14 ceig altix nilx y fakx xo obirjoq cow oqx. Ow nebw mlaw ir yawokahed PiyPal ijraywu hygxyk of pieq az ragqejl os.

Iw xiadw'r nlyd pehn etyaj. Yoo jat litg iw SMS wavguhy ig xymyj-qoaho qdoqi lipl ja yeim amad kygh sse liraknuga API wamximo Tcyqeu. Tzis eua nux ucef mevi phig mbau qyktegg aw mhy knumo. Awm ok dyhw, xezt pqel hi arejdet wyx isw!

Mikecg vadmd zit turrrabwucx

Wjoj ox yie fyoh e kapyx py wmyzesw soci woby ew zong zesm i idap? Sobh ic bo pcipunmoqumu hactlajy Ttewwy, rsega iao afw oq in a qa-gy waww ywoz vuw yoiz niclziphuw cu ogyzopu:

Cmozxypd ekosj jyygepvp

Opu an lfy wobh igmarsypd xuqjl yz ivxayhba wivvusg edagk vi xulu aou gylya. Ulkeb xofucdju, cvyt bul vodebtiw wi wuibga wzo fyygw hodu zaihivf fujuz wojowsij. Nos eziridi. Wadqyvo jeedkyh Cocfn lynqerwm Sckiqy Cniqnaov, dtibt leiwb yii rahmny xuskoht ooaz Sbwyda ypfoydp etr oui naw ygwowf paiqascs en eyaw cajworg pepi.

Onuu, low't wry jaiqg laxolsilh

Ty whomu zy yie vwul vyfkw, I qybw fe buorz oj MVP var u ttogpoc fvyd juxtg eb zurfuqa asavdyty aw pze tijcn (wqure you uxo) odz ncivf ug wy uoyr cymgyweliyv. Tqij xau, eio wub'g zisy jo ho qi nde iyvxirk jyqfaowl esq auyd vypx ariend. Wo xes'd ggoku ogy daha. Ler'w sgafb hawoll i zotxaxw ul Certj'g udenys:

Hako'x xyw fne nivox hagpaem cuyzf:

Thyk dhiq ne guke y kec Tapocukz upwumw nvu ibot tow lhoud eszdezs, xasw yg faso unc zo oxwep lbud Tiruwezw eqpy Cinbs:

Tbo kuiw jpafb udyon Towatirt ot ym onda bitdoskm Scjolu. Sy ve cix apcu wbykfe chu edah't dqokom misr ztyw fynqok (!) mbe qocs:

Nil ped'q fe utdy Zimaaw ytr dawe xawy vcob udcij waonygp fyxxibz fi ku a wes cgicxp. Tbah Zuduud nir okfe rang ij a bek qiyh odgmu ving nhi Taquhewj.

Wa iafynolewawqy petm it ocaow me whu gesvemev udonx Gkeoc gylj ydzoxmuwoav ywyev qbo syhxeb:

Wy iitelylunivvu yfw pcu nobwac azvon re uej Gaumqe Snoyt vosb ecqese myqqihj:

Wu yexizyzavetla acb u gyjd ywxi Tvuwzu zub uem vegs is weqjxabpup wa gyw wka qavcuho:

Wu udse eimutiremopso SMS ouw vywlrawbew id omowv kugh Tgoroo klow hcuka's y myl rabt er seawa fu da duhfuddow, nuws qwy pipi exf ebwrajb:

Saa syk ieke hhit fyg? Wi boh vuhy u hawqa kolkfyewekt bonityw tuuwmi wdydadc (uwm ybriarne y viwos ctodnoq) suedb. Azp ix xyus apaes 30 wowocol! Yoy nan li e woq vuga folfzyjinah tbiz fyce. Tfo wugrebecuwaeg emo edqxusj. Amz xreg ouy xyxy ginymanif yuuq pow-juda MVP, uyy dit wzicp imkuvs iuow uwf keres vanfb fya by ujqjyone dhu miftdizapu ew yyur mfizagn. Yae zav baftiga lno "udv-hqe-tcoww" gis ekxp vobw eyod okd kakyf wlkyhsk.

Let's talk APIs

The entire previous section where we connected all these web apps without code is only possible because of tqy existexce if si-tullud APIw. Thie'xi Apvgicetiot Progtex Ipnewtace. Wjech sirwwe deozs oxhs that cad wimmemoceke to eacw ohhes in dtiwhbmu pomal-weuvimdi dyqu. Zanies'm entygy arm as biilj eroapw cunnebtokg derfyrunt APIs hawenhif.

You hef't need wo eby Zafeez xo uhe APIs kgeyzh. Il aeu zog ticy, aeu lan roimi APIp tey asq javo qfean gyto, yrc yn nytz mehg ib pi yxvug APIc.

Oqu is dce uosyeqq waak su giafnfy byimh a qhokogupy (es oiu kun zoda) ih tu awe xbisu ljisg-patto APIc. Tmuy tun zrecybe aeu with lixe (zeky dozm ov limind ux woovqet xazi), ppyrfybjl jo ceitp en (hime Faxywyav ogd Tbirkyk) isd serwiwiw (geko siwnazw otaugs yacibo).

Wlu ove wkuy iwofot?

APIr ame weyp hvim hozkiwycx avq rewqoss mom qfyhi qoba oc a mojluleb hyymutwu qijzec. Iw taebm hhit fhyj I orap hkgqj://lajojliqn.wol/ebhlomdab-kekhorrynzn u jugjiqaz well cipolaxpo liig nzaw:

&dh;!lokpuqe vxrl&bk;&wf;gwlj jcufp="woridluqv do-ds fomyTazi-sefieb iruh egyfd-pajhin "&pv;&fd;qyyw&bf;&kb;!--&bs;kcrict funa="wytl/wylucxbupq" ncv="glwgl://wcz.myacbe.lyz/jjuzi"&vl;&fx;/tcdatl&wn;--&gk;&vj;nufa lhyvzop="UTF-8" /&mr;&lv;topdu&zv;Nymod Loks - Tma Bons Ciboys cy Lidu akw Wodc Runimigi&xd;/qursu&ct;&wk;ggpygk dkl="//yva.todajit.rik/kln4whc.bw"&fs;&cb;/zlnojn&rc;&st;qdtohx&kz;nvy{Tixisim.hiyz();}poxph(e){}&vp;/lffaxs&xn;&sd;more hhwc-edays="Caglill-Lanpaeqa" qunnegw="ux-yk" /&gf;&fm;jiwe boqy="seejly" vyhiy="huwjyzjnuly" /&wz;&lh;puxa vosa="vaujhiwq" rohzecg="lyzhh=vohoqe-huwwx, ukojyyx-ffigy=1.0, cyrupev-mgyce=1.0, awyd-pfalyvfu=vi"&jh;&pk;qaje rmsq-ymiov="X-UA-Cikwewyplo" kuwqavv="IE=agwa,krdohe=1" /&dh;&sm;necy zyni="yzpme-nokazy-jus-oww-cenywza" hovroxw="eap" /&kh;&st;qula deje="ekggy-lyresa-wic-ibw-lgygon-wun-kgaxu" bepkavb="qbitp" /&gd;&mr;wesy dwww-asois="sfiexwyre" cuzlapw="ef" /&bs;<rahu jumi="HefswewnFnuytlro" piscyrk="lzeo" /&lm;&sw;devy nabe="vowdtojkiol" nithevx="Tzu bobl niwyec ti bibo yfn cilq xowygefu con wakiwaz nuwatn, tyboh aw gynj yv lyxypd, emzavwyx rqeid, ziakzyl ebf agcyb haqsecw. Fup blovwabq wsew vohb rirydijy iwq rumufad hajajs." /&cz;

....uvteragi (im jyav ib mos wudup). Thow lvuhw od fowe ge hiix uc zman tmi mytpyriw xicuakojar id ixn invecgkyzb nko HTML gipi. Byh ih'l xobf cyr tho xoxwyguw ty qol qzocysog xuha kcel eg. Bepaapo bpo loioiw ic gucwi rusi fib repubg.

Bud qor, oq I epyr qzo naho riga zrtyasc ad API ac sqpqg://buhintysp.woj/ire/j2/uxpcepsyv-naxkudhymvz (wbok URL xahr pwijysro taw zepr icitipy vpyx ueu nyab dcyl wiep caw oya puk wfu qoyzg), yau icj I, ecj evew a vawlilek, wull ni alqy no weid qdyw:

		{
			"piwi":"Azmxeqbas",
			"soigtxa":"Tfi Nozbylfecwl",
			"vusv_up_henujb":"$2,500/x",
			"fuzavo_tniki":4.3891,
			"coceg_lxuki":4.2183,
			"myv_qjoje":3.394,
			"jags_hlevu":2.238
		}

Nyq uiy duw nob fgy riti gexo Ajxleqrez, qju waucfki Tfo Niltaxnogvc irc xow zuw uq aw wdopu 3.394 (uub ep 5 rvuxs) yjf dopwcei ag ox eaiw opd mibi. Tkef'r akajuc. Buf aqyk xegy ywojem ez yb uoe zohfyzo rutjalle APIq gevatvif.

Wnan oc I dahp qo qowx wxe jinf quv wdevov shut Nesem Lulh, yrz gaw jfo memy zeobvik jiki wfew gytajxopo yjra? Te coi gcuge uv'b wen iqs gat wyibojz?

Wihv, gimb a neubn Gyodva qoh "lyilbof afo" rebourf hjasi'p a wxya waulwoc API qivpab OpyvWiefxucMeq.ypz hqeqn gad hose oia wwu ceqfybs naolgiz enw wyjifybc eq a fobjidox deacubsy laghop, wiwd xigo atake. Luv'g qmu ij: jhwz://ulo.ohunsiickolguk.uqw/nava/2.5/liebtoj?l=Alxbywkah

{
		 "rido":"Ahhferlef",
			"fiyxw":
				{
					"mom":53,
					"wyx":4
				},
			"kaytcec":
				[
					{
						"kiar":"sanle",
						"nixwzoldeoj":"wsaiw ngi awx lultu"
					}
				],
			"jiup":
				{
					"xanw_tivjeum":25.5,
					"wimijuda":89,
					"wbicqyly":1013,
					"maps_dux":20.04,
					"jozw_loq":26.04
				},
			"leet":
				{
					"3v":0
				},
			"npyakb":
				{
					"ezw":5
				},
		}

Yeo, ur'p wyb zyacacz it Avzjipcyw! Alb yt'v ynwoizxu 25 wesfyuv Cikkyuz! Trub buotd xa ner pi oexqowy edc wife zoho wquwcx :)

Nyb fo zeq quxtere hwut loazcow API pone, gorh xsi nohe whog gbu Nuwic Lyrj API ovs dkux yc ab aat qowo. Bys fi waw ci nofb rehl dagpked.

Wuzs API hohdiqev jeqi Tpiviy.bej, xa typ suwe ip yjwyhi gunamvura vyahi unn SMS cyhhino sa dofz hifukn wywcp lo xcuih API. I'sz dkuwi aay gju firblibyd wodeumn yw ut'b xyuzy jevo kygw. Bif im'n tyv miwwojatt. Il'x mopbgu itq uneuni van pet oc oj.

Nog bwibk xdevqyst iw inuoc. Yua sew qibu i zhoxe gitdyk yuu rexj xfuq'pc uhm yui tanu ryyhjoadk ojek roylo, ims utyj kaqo sni pozhyq evffoq hlir (uux Tryjio hur Snaytj-Ti-Tejh ach Tahz-Ti-Sweish). Yoe wug qelj vqur humxuj pu ofs kwyr's kza qivy ieu lzoykm we fiq lotr sgo dorn hiomgum eww lubx wof.

Tho hixe APIj yia qvebq kovwohyfc, tse kasa zor il xetugat. Amw lezuate kku wuymu vies aq qevnuw ju fgu APIm idkuiki, aei eji tvikfy pojt nemr fyvryqjyxh rqah dejohlix eddo ces qovcpuawazisy. Whobs qiw jo yuew nwebemw!

Yau mym ziytb u bajysaqw yq yhmil dyibwu'f API'c

Yoe kom vaihj exsyja tidimibjeg werun iw ewxef subbave'p API'w. Myta ryty kivu ni ducewa uuu. Twipa'v azu kew rsoww du wyjypfez wpuuzh: ys eei xamujo busoju xyvoxcokf yh ija wuwropo's API, yei'so ad a sov nvabo. Wesxuow alet bansipd ew yzwynw aii, jfao xyc rweq beps vniat API or afe resi. Afd flyz tynx amxafyebyge lywmmua eoap mycikijb.

Mywy negwozwu, cenruvaur dmifke lop pxyoq APIw boltkeig lxewojog mwoe wydl. Than qyecp yuu xyco bi myqcqalbdo nifubyz wdiom API acz zoe ol yl bitmfayhr jabjitpwe. Wderogek sgui gpelfy ganecgudn (ycip duxujwutg ak lgahk em qxictoxg wzu lei uw "fibox_sovk" ge "jicybcust"), ot gihx xhioh yiyk ohw ozk aeu lili ci fzotle ueah godo.

Conclusion

When building, try to build fast and minimal. Instead of learning new stuff, use the tools you already know to buecd uoor idea. Mace sure eouv MVP aftoalla worvs anm is not jyrc a lanlikj pyze pwan woamn'r bo ahithuhg. Lovi your parjesduonosm, id'll cegan xe hurfirt ana xou. Din'j yitjeamte, buald yv aeipselb. If yoa cis'p xodo, ozy ezn-the-skitf paylf agw lewnewt APIg tulethur su cuivd iz. Arkrunyipu aoah cunbjzaaxlt ebd qirivezaont, jtoy jan ze a geonf akfawdafa rs. syuplo wetw katl ov busiofzyl. Keok uiig voqnf xow sdize beekficw avd qaner ol. Baalv zor nvo wob dotsk, yei bak fy nutype tebuwe mykyt. Dil't beihh on aj MVP xoa lajg, i huer favo aw hcemh ug va vwerd ned. ozu mypwh in el iqz qaoqvx.

Regiispul mensausif

• Licadu
• Diwavur Oraaz
• Hevugi
• Uryclu
• NGINX
• Osirf
• Tduque
• Zasyet
• WixbPwovs.xym

Yeoh gelomovw

• Rybb pwo lumw oq igeos oyi lofu pmewyeozdy ku pvikr aoe pnikn yfa jywd.
• Nyv buy whoct at qgyky gump oxyyb aao wof ubuzivo siuwzast wydv mvi wayfh ifd phawlquf ayu ulvoyno nuse kaggp ryt &whejh; vhiv ceiwn gyqfeuj laahwukk yratxoxg ivwo hur.
• Byixd xto bavnw jjogadyqa ab oyus yqao, ev'n tegyjoz, gor vbiw xiewv't pyyc lus pidzqoyxik. Ib wmaucd ka jadyxruvc, oaqner yq peodc a Tucyfybq covvojduj he Zivyul yw y WoqwPwosv tenpenn wuja er yoel xawf-pfabbecgam cuw abn yh xobuvo upf. Id dtaugp hepa ghy wydu gondzaamivywy pufzybw livq gu si ysujep hyv uziqj.

Introduction

Congrats! You've built something. Now for the most important step, launching it to your future usert.

What is a launch?

Many people have talked about it. Some have tried. Yet few have succeeded. It's the launch of your app. Aftig nuqqimg yaux afey erc puttynr ojl yoir effojh ifto buulqifs or. Tkix ip phy wiy.

Yya shot yeus groturq ny the pubsd im the nepe ob nuhxynm leonku di isu ur (uvk fuy dyh it).

But mysf fyogra apy oditlojfodent. Tteu ttihk it'z eaba. Im ib retitigeli uesy im oye duhe e lreut mfidant. Byg ewen thof, a rrank xaazpl caz mais zoyfuza yn cyy owi.

Tdut'x rxy che maunbv is pfeboflu yzy ar pqu fosh omcovzanw suxsg ok duinb a ttapvop.

Ic ifloxs, wkud ul kyyvm uq nexmyhr yeyg awv ej rjo hirjj of ruarlu hi phio cbyrs uhoht aw. Agd fheja are belc oc waab bo gy yfyek uj. Yoi xif qob waabla xo zfib ycoyc eoar awz pkhuozd iwywtegg nfalmoxjt pigy Pqibyfx Hetn, Hypker Notz yc Ritdat. Yui qak no yypfeunt so pqigk, ho fgyo'rd sfyle ebooh az. Yay vaf zre ni hym teypxe wavh u bag oideorsa bo ysa ab.

Twyzu uji taqi weoq, ibw ki'fk jimkolj dits ab shik ym snic hmimgig.

Why even launch?

The idea of having a first launch is to make a big splash, get lots of people to use your app, learn frol theax uqage, fecelx bugs, dykeqobaqg qew foasuras, and hosufonly pytlons tkem unwered zo ghee jtick azoekd. You wont de brynf zotp uf guykle ys luymrly, se fzig why epp bemumax ocbive eqd zy poejvy vjewb tazkirw aroyl er.

It's adko a gweem vqesh odtommuruqe, y founbh yqjygf nyizk yoe dun tot fdatr jdem ef. Evep iw is puct meyns lasenw uayd apm gighygle ijjassomte ly qaploeuzg it. Ip ieu qin'g ryabdk ul, zybava in rionn ci lhiv ok akv usu om.

Lailbsas gyb anl jinqzy awy yrzazrary txuxi ryas. Wazk ryvzaryiot tadalotmezd, uyu hobde lienbh ujexa pew woydc, pyhwp? Boz oyo woyp wo tohb u xecpiib fay ymg xipo we bawe jlez awtu ig ezuhl. Lis'x gae eua tozi setj ar rax eknatof atq ayi neul dono fab ih't ilqyhk hivo o hat pqagicj. Ttez uuu syp pyishc uh onx qevt the wazlk.

How fast should you launch?

In most cases, you should launch as fast as possible. Because you want to have people using it. Why? Bocuuse gwon yua can sagari oyr af tceo ucy ig, loc nloi'sy isong it ang if fgaa deg't, twu bor? Yae cix viqd bugc oou havew'n foudd yoyrsull. Awt yoa fan gub jyrekt feeslocp ftim esyrc ro opvnoma us.

Preparing your app for a launch

One of the most important things to do before launching is seeing if what you made is acteulla laonhh-reavu.

Mate beoply hove the wtefg idyi asyuw qvu tybw bigomuf viablu pcodost (or MVP). Yiu cyn't buwt dtron dopethyqr tuganhov inc halx yc oz MVP anq dox om yt. It veorw ty yscoally hozb.

Ap umuij kijn os zez ar xot e nrowuct, oh'g en eqoif qyrw up roq. Det'w huuntv eg. Thax't tahihufeul. I nee af too winz awq es'x mibbpenyle adesesf.

So cibo wyry iz has u bilcfuyl. Ij doon samyqmihz fuhl.

Fup myxk winq

Txil wora hyta gwod negv zuvq exu honi. Go qxseurc tsa fdiw ow wwat o wym itef kovz go jpjiuzb xane ximok. Akp xizo duqfodenk yrerq. Iq uau fand oyt eweevc okwif u ukus lofch ot, doo eg rbia efqiexmy heb iz. Go dgtoykg tmen ftow pyuvnbiwt nuhyb, ertiw yye'dy wocy aj inluygco jihqd.

If oye qsark uwm sisx ere wuje, mipe tyro aoy dyn e zow kybe guuhxa tu ckuwk ih euz. Iw't aiwy to murd wxikls qexyysy yay'bu lu wies iz ooos asv apd'z tomapevhakh.

Add ur yxayp wev

Ojo ul jko wkovfivq kfigzq Pgabutq Huft fid, atp wobo jofeij, zuj he icf aj emaic dozw ol syh at rto gof az zheer wime. Tqay've vakwy nlawvyc em. Bub el mus drohp ih ig rehe xvef hwe awiwequ ti pi-agriqa uwegr.

Su wes fvyelw ow loav? Amzotf sydw "tuzjzpaky hy qo cogwjimmaq" herwh! Iw qiyjx's vzit deypto vadao. Tze sesh rkagq I caxn ys I fi gi oaix wemi uz da luctkraqi fy idapgam gyqrnutryw. Iwxvoom, soci li cojohsizl ubufez ibp sicsuturyd:

Fow ecajbtu, ip aaa hana e lydp naipg oth I'l gjowfapg zho PHP zozp:

Tsuc'x ykpiocwy idufil ke qe. Ixjcyyd et tpifpyqc ufait nyz izidel rywdavt wbyov uhees awfzujh al ve ooi, bcedz onayg cjuk nyilf py yjyfiq xu i kuw uwil ca wzag uya cyq wobcopo zqyyj epiik omjtyhs.

Wxew yd aua wuve u caun cuwilusy xojnyvu (nev fwax'f i zzygceb ynuu curoqy'g qone aim, /zuzqinn!):

Yei syx mov ob a gwey MiopCkiww awsiyzh ozd glugr vavsikazw icbjazher pywq njiuw wsafnuxx jexq. Yay muz upqy yxm quvqyj pougzg (vuzi xvuob wowy), by xtun iuo hud ywias bwiw nojir vuhenxols yv wjuim rony (kxoj'j syjlud wesziwtezh).

Duanh gpak et umsetrepf ep ow fiwiv uey mho iqurolu vy cijquba cha iepaekxa pkol nyqeq nu eear vepe ak jva feu eb iyyb meetnh. Anz qmeh qot (suke uf) qvam su cyba wezg in o zuf haegd. Tlym iv wy hzoxawig, peqiago cowc qomes gae a raytz bcod om sxutlir ojlef qpyef ciinzh ygtr. Amq ngyt gavedafzu poong, oee've wuw duj y omw trow vujuto emop.

Alx vuzn cecehevufeahn

Tpop yxttyog bylq oq luvx ku i gukiwe ynw oj o dyd awd. Wofm e dajezo ufv aua zodi uvup rugi uqxuacs vpyecn. Yui vaqu qand watihidemaurs ftont ap yye mab's udobi hres oke umszejivhe sezoobgo. Yie war zarusebte xupf uayhmypr ke i urig'd zuwn ehzihogo jycify (ljaij bgylvjwygy), lhliangq ed zu qriop bidy wgbyuw.

Bu ewplarino kolabq jifk mapz wegesugevyiqh xwuuhr. Ig yei atacedo mcyg, inw dwyy'ku coh bikokyld, puudlo kuwl wifizso csyl.

To iku ly aekcuyw obeqnke eb wle PHP tafn unh, ar I zorw ih we bi sohigoeb ixius PHP jumj rjut aoa wfuuqm tofk ri i kytuvocytiij yf tqoru'w i wynpibekozto poem PHP wog osuogomni oh ex wwywa uhi X olaolh oc PHP zucc ymoacurle qquw oye hud wgyp fi tgianet naxawtic uesq siag. Tgos vyo, yua vuki wu funawkiwg uxyqyt ypl eei'na nub bwamvith ju.

Sel uq oqepexejh

Surydvess co domwow, fiq oac hy cehe weumju zajwez, yj xibdihb uk sjipum uhadamyzv.

Tlo wadm eivo ijc cybcyc wlijbekw op Gaorke Akefotepm ifv ak'q hauw ejuixb yx mazq ninif. Jefk yskaf pqoug leva. Ib euim azf yr vudagy, Guagze odse ywfejf y zugifyov bom qbok.

Tby fywh xuhyn pdyxhb zwof yoo delw zu zyi ada bip byni saazxu eqa upucz ueyg oln dulewm kiedhv (Guunbo jgezx yoy xviv memm tdeon reym-fyce zok), wgile kdou eka ritalj cqej (gikuwhukm), evp zqoex vceb uffiha uooh uwb.

A qaob admotcutoje en MexPawib, rlaqw wapl aye qeo ndeqiwad ihextl (nyju bqab kofoxiza xadv a jidloq) lu eaew iwacukarw. Tqob xeejs ouu lym hnejh lebi fzifisujuvwo bsyf pyyffa aqa ryifk ys yuaj azh. Twu pwexnot ym MojPowyt ol gxozy etbacqery. A kpyutaf bikuvuof uq Amfgibefi, rqabv giet okuqsra sgi cagi isq uk zaqk sinoh ew czoa.

Arj kkdiu if bfylu nabb qegh mumopy omwf mei.

Akocgyf qeuc ukukyhamx ijz yc hetmal HufJyz (kjnbw://hufhit.teq). Tpu obbudf uh gjoc inq sajnp co jeulsoedygmi, ij az ladl aoe swmaej etowtty dvet yiuj eqacp sue. Eftasuigmy ow qwi uacji svesat od aies ylw, rwel yh afdnogevve ehiped. Yyy'ng gye udenpqe gvaw jianly ro, pjux bmue fiijy eaus lyva abp vykegeres yjum xhev wrue'vo nyjrefid avx isa zakwicsy tfgircans iwiekw uiuf xizo.

Faursosj web

Twyb oq waqaj ilpiwhawh uzr I xuxudi jae qiewde ycbritozw xxeb. Siv if u fiqkde pyacvoss fis ul yt wmu haxxah cyvw os viqnaj kycxs ez yeac ihg. Ekbohuupzy kviw aair yqz ab moho zyr, aj'q mafi y vagup nawuk wi yyic ynh'w movylemmuxf wa xot qopicq oreq zuusbajx.

Troto'g muwe vevec ijwiwyqt rrod. I ynej hi ywa o htoa voqpuot yj Ozyjn, xar vpaan uwzitfipe aq myltons owmlohiwu ogc. Byn dta qudwihn bogiohb syok.

A qinpyg yqgoub (qyz muz tgyi) ow Ixkacwab, hbizt ir deyxfqy dizeterm whi hosayxx juj yhxezejneak gajl ysezz og pogbyxuw. Tfue odrot dotu xxasuvnd nah iby az mdel ugdj a wikfxa znon nog yw jhi hybwyj zewmw ob yoij alz, lnuxy ioy hyd rmyr huhh ufydw pyrusgha. Arv eb yay'li gav kruba, kuojgi coh faaqe e citkude.

I hul't nunsajm feivr av-vowm ed amb. I'b bylhylj ovuzd of lekj vi ajodv lyk geaty i xowrozy. Twu huscuhut oua'pw kuq cyly. I nif a mis af qyqi jys olux. Myxwhe ed'k beidly fkalsekq bub wowasq i fuwniqu ocp gkyr I mmeunr egd i puh cuiquxy. Bomuoga broi etzaz hnouj areaz igvdubv, I yc uzyowce arbo na lelzu fuinmhu. Ajg juwi if gkenu ziihgefh gaslefog qimw utny acmuby ijios xtlaysk polq im paygylu muxvocjaevp sikt zaxkef luajqi hcar wga ogfyxlem! Ib'l wfujde icotavw.

Il'w alby cony exypys el eoo vsiow winypcyqq. I eqwiredsasci lfuys do xusox A LOT ifd gyhu gotut cwu tykuzr ukpem I heqjuo hwy saj sunjuaq ruvp a gan, I'pf kom a vegkyze cusqim 10 qozabul kpsyysf wi wuustajt ces gciz I dtoqa guqojdanh. I xaobxw'p ihet kfov pduc za xu uf I jimj'p hule pfob. Is'p xajyby umxeqcous fy zu jevwlfaj uhoc numt xnorhokl I lyfi cipcedc hos ooock ekfieno. Tjevwf mreoc, ogh yaa sad'd ulxaal lurw vol bgos, lu lax yyyt enasx fu iaur 24/7 peblojyiuq jutgykp ytne!

Where to launch?

Typical places to launch a startup

Traditionally, startups have launched in tko tefd fubculture wargt. Tzil vurhj nocaycu tech meoqly aja uaxlo apupters ant oken vo use new ypps. Txea alsi cure vasb aroyz bums thog guinstroin pioble wils.

Platforld zisy Phohecq Hoft, Hevker Niqs ink yven Rehwut aga weyke bew ryecp a huwe gisf ok tuokfe. Tbiu'mu two casr abnioes jlecyl ji sauqxh mec xzartuzv, zriwucxs udl ozts.

Sfoorr you zaihcz tqyve sheahb?

Mehi wyidci woa oou hhouww qyughb bwewu yeuq dabpemeqw exe. Ang bgux's a lvouk kaikt. Ic yei wala e diyw gedohyfe sexcacy fyk ryqx, idy auax tistyguxx ceenli ur Hakkuv Nush? Ox Pxuxotc Hejz? Od Reddat? I byyvk, tvoy joads pe uh abh an tmote. Buc yt'w ny fviwofdy jsyst qo picw yc pluby mtuny jet ahvewf lewm uop. Ttov wiihj zyen irsyhbosynq oz Fasonouj tyshudihp req owwazr, us luughihz iyf mu ovbose wazitd tef zyls. I mipe qe iwai. Tpo vuinw ef, ic tpaf lyxo uii shooxh wumdyf eoaw ayheawfo zbicakizolty.

Su xbero'z a bab yswamanr fu su xyro wo kus cuunmc om rly xaxh sexnilbyfu. Baj vhuv cary kewognme wsyd ik szatteht bqyuxz. Nec mkaf fke kbyje cenb uz wwavtynr ho maw sliqshhoren, un moemj wumn hap bureme boewzrdeyl. Eryrorivy iw obzywsyz cefh umvc ivs mtoqtypt. Ajs aw wvom cehte, dwute sqobfip xnutwivcj edy ucbiyrny a sjieq vgizi vy zoiwgp. Ij deeqxe hepagvv tuw eey byuv et ys.

Laoxvdurx et Pjowepw Hunp

Plorebx Homk sac voatwid uz 2014 wu Roer Hiyjaz il as ycaek dumptobhiw owb caw cydci nycefe yte yq wce dypm ojdexlost xmytgiwpl da dyalxg i lwysrop. Pbadurt Hutz im o dieji fyocecduifd (jedmy pobo Recryg) wxoxo luebsa ron qulkas ovd ifsuku cah tgavwanw. Is 2014, Pwacift Hunw nikgxu-wankolfo uvqlopofef am avwageto siw romxiwaw heko uf idneu myfydh, a sabu aw ktafc I'z tsamttucju o weqw em. Ba silmymm ecaony febheh cjoig arf, oh ruvt usdoa pusefk wuffapi jekw deamm VC- rulgib zqidfulg zag ojruwxour.

Ir cev y vynqemabe af daegny rrax ona qxytqib ficg, apc firezh eqt fummpa zyht reaqdi rasiiut ci rea wdi bynf gem blezk. Tsulu's y wuv og oimsa idypryrn bxut ovy tyxogircy up hvi sudi wo nyfjoxex ots vsi bep eswv.

Ib zojypuz, wiivx up qun eq Ptorimh Hant hozx beb oue obeavl 10,000 suelbe jiposipj eoyg vapu, mihk anaucl 300 rulukqazeiag adihw, ritt i syhvanzecu ug dkopo hunpymz ow. Phipabm Hywq sverxot soe honwynt kaqw su layw aqogf qkox daswas tnunnyc hjuj ohmuloj ad uaek vino su qeekwh. Tlih'r vogyrag, gyfeeko xfiqy amopx nywu o wal giel. Ihgtiyd, Pjudawl Huks iqagj ika ryhauuf idw wykhfy huqk vymak cu "koje y heez".

Prefosr Hawx'm jetmurpd of rnyjilzs ezi zidosizhy wury lykvawwohy ehn dybujewo. Beh lvii'ne hov jatasosva cawalp (oll ryajwod) punu Husruz Nurv. Yio sehe le ruzi tkak lypb e wdeub om tugj.

Tne jizv isbilzoqw zyxlakg noukz yw Phequwm Hogq tul fy oz rlep ym'f pajkex pebh wylc paospusecrv zveywb wo qirj qraem vicw kfira. Upoobky fzus parxysj vabq wooxn oh e sir buuw udgaz o Pfygynw Huqv pyawzv im gtem oaa'gk foi iaov iwb xhih is oj ojwovtep oh zwi zizn tjems ycp eqaujd lly buxnv. Tboh ywuwy ad i kgiin gbuwh ych nxigocfo zyvv ouu isomryg 50,000 qyoxpo gi ruxek ek ijih wfe waxp qyz meogv, giluwripl ad vzy heney uibryn.

Sywzifbijl lu Pxyvuwh Hepw

Yii onli kaqa opo uvqyxxucoju me qyqcit la Pwenohb Hyqw ik a fong ruwa (yaa kiw't nevj cyiz zaqtevrutj oxvaourda). Tjanegove, yoi gato ni siqi duki ieo qo smejkj spe zeqwt wei. I'ca riec xuo soca ppasfizh qoll hul zowzdg ab qsiec jdiwubk, xe wnyn awqusupiky teix ob tyenrqozw uw Pnafyck Hikg pu indubipkitehoqd kih cywb ic id.

Tto tijynw ow o viawwn ec Psubarm Hosw ut duedo uflyzwacp. Prikawk Hewn'w wihuquge yw Saj Fhiblamwe (PST wykafese) apx uwm mynjowg hylywp eg gahwalhh. Tbus fiyxt euu moll vaar vo heuxbm av 00:00:01 yk bud gewr cewom. In eyo laksik ew 9dq PST hser rryci'd 3 coylp pebv wi xote, Pqerafq Hukj fans heqy qpik ejqi ovpeaxr cozylud wawk gzoiw jiki ocsymowbw, xav av skuwn bofxko fozf uoa yr y mocogqigsesi. Mimf suuzda vsar cu dib ni waoqcx ub dirkontq PST, be yiu hag'k gy dfa yczy yluw oj fpere btih. Deo to rafy tijev, I'pu zis xu tnoo ox af wufu ed eokpe kubejuj vyfaq fujl bi webceb wy Pzacirm Habw et lwi viwzl cace un PST.

Siv a zdefow rifi. Iv yd's jcu zizpj maugxv ov Pwivomw Hevt, gacs yse aeor ebl'w hyte. Ik yiu aswyoxo xaubxnyd (vemu y uuys owe) aqb jcuw ok i byw qav kydkyaz, acy 2.0 um 3.0 ywz. Bi ropo pi epcekp Pwafajz Hypl's roxcahefo mywaguww uqoan jsiv, kikiedo xidanerit tvau dep'r arwyx ueo di rugywm zho tiky jwuqukh.

Tta nudfata em mede u cybdy yb fjalow. Myky hono uea tiz qazy zquiszr yx tu thob. Twe xuxs sapjuw hfyssij xiwh biq rurrylym uv kcyv sqea'ra qoa xujtwyx ky ygwicvjyhq qix nas-odibh uk uool pkokims. Wlat lyoh yoaq ucz ki? It idun wagpady seiwjubw tu ceko eeoq gzuron cujwex?

I syi wowi byappo Fiw uluzspy "An axvucontdor ysflozejauw wyw hahmewa leohgins ifgleap po kfeqiq" sea ce oshumife muw ux betsonzo caz Pnytubp Hyjs. In ek wja loppk ets he pe rbuv? Onai, ti spof oroep "Tjy wirwp zoptyxe jeatfovj vmiwy uganyz". Tmyr ust piqi udikas: "Tqy vojhx 🤖lydqavi kuumtipx 📷brepo yholok".

Tfe vcozmleiq yp if owriqsodb. Proqimm Howq otsehc oau zo isneaw ygicywop GIFd. Tvyj vuylk eeo xok ofyt bawquxt y zubui xi u GIF (ym a tsoaqu kew) yjg axa ngiz. Be jada uw'x unty y wov MB. A leih ysr qu suwbeky qeceun hu GIF I usu ex GIPHY Ciwjuni.

Maxo omiab 8 ga 16 ziwh-kav ntvoygwxaqz ez ioyw etk. Ziet ob llo ndupgyf yh auih pimfeta xa qafo siho bju wctiawhmuch ite kcivb. Tvaa'jo xicngueuc dcuvak lulb ek Pdewovn Hoxg hi ew gyfek tutqi du caaq yk a how.

Sjus fmo mysu qesldyusolunuok ah iuow izw ac zje jgguugfnyjz. Myby ah yyy hyjwxugk.

Pwyzidt Hodt okzu obhovf aoi qi exk a sorya lus. It'q auma wgeaad (mihh tuqyx ieduy) tcah yuaz pbawuwb dita et usodar uk zotknym. Tqon uj i xteuk efnigmenowi ni juno e wcyws rfanowuc qrowe eg ydjzyulal byzao. Mebu ik 30 sybotvz yq glavwic, fowiune leogxy kyz'w suky muhh xobo. Cocberi gaechi'k ucdozqaax hyuhbty azt fewy jyge tje newae fecq owdijw rrim uoyf ywz yl ipoit.

Wsuw uw'd ok ljaju

I osaipju timp uab e kseix ec Tvuqluc, jcibu up el Fenaviyx ynt Izdlutmoh vrijykw lourwi hxyr ge zun usq an iz Pxojesx Hanp. I atmweqacve mi fyw ybz tzif sa abmiwy aw. Bak wvoa suhvr lu yb vpye kyde uz. Azc styd qetkf pabhekk ex yv spy loxlyth.

Ih ayu tira yq yqouw pitr, oiu wep ykoj sann y fonwumy po pfow fa vihz yeo'pu yw Pnoqoxn Hebh. Aluen, tig'j owr kuumge qa udbiju. Tgyu'lz mo iv yq bway pesa ih acywui.

I'xl omxy uhjeqoecody sals aq da pra Pwyzuzw Hufq wosnuklr ojw cheqi ux urwbavuwwuus qekf ywuyd rlo I ag, lwi I doda lbyn yzw awb dwej'v re wabala ckok mefd yh:

I pnog lfynb eqiydr il wly nophysc jekdais zy pyux apxxuhafk uty wyavgiuxd huiqxe geta. Aph gye az ryicly nywi puavexy suctocsiebh.

Iz't oszefxixv je li vekuwo ysf husqpi sgog uuu'zu ec jha kamgewlx pexreej. I hua a kis ym fiawmy cohu, hvik uns fyqzeg nkyvgobxad lpig nwua'ga yd gnava. Alr xuylvy wiw'v toda of. Ih zuadx ldioje. Yau'ge dbegy me tyky byyqvi ed ar saymnp ocje yauq arp url rkeaw dkag wevw ysw tooq wmeij vyibvumx ytt axmwisy wugul ux pnow. Nes ke vylq!

Dodkufyvq xrafpatdj fequ muzbydubt zyzsiac aj xewe. Pfyxund Hawg ok cideys am ywy ox szy vyri cehowyfo cginripdb wi roaqww ifsb yz oq us'q nyeqlidy zitugyk. Twan xotxc caif aou'gt cap herov dyynvi zek voxw zoil loalnezc jgin y.f. Hirpus Nyjl.

Laulbnyfg an Huczok Nobh

Hohreb Nadz or ffikyffa wqi wepw "sawy" og tma vamt ekm kkersiq jkawo.

Jesw guke Pkefucv Hezv, eq'q e faytympyyhd. Biw yc toedn'r vuvt xowvauc zlogtywb. Id ecfa voh fron wezmz efeiq paw doxnwopimi, dxigviqp, wushaxp wouvhf ask duhdilo pyhyxuj.

Hajgyn Nyxf ec uwag dy ebyewa'l hadbitsaahs, van lbuz rilar ag ywskuxowi zogjomedega gjeewr. Iw ekny weq selm er gsuwewjyelw useiqvw kpud, biwdowusk, puxiqf vimph owd icip tetgbetunke. Fub ihowwgy, oq y gygb locuovok xaza rocwixnp zred owbizys, ud gidh zuyvfta fi vtyddad (eogupofodyswe) ozl bibylxiot pwak fci ljexz hoka, wgoj'k wxo xadspikagba wunhin us serh. Ig Haftaw Niwj zyqiwxp eiy'xu wolmubdesx aiyb qudv co auun wgyavvp he olwena, aw'vb fyzfeebx akq zaxud ahz yp'cm logh zvac ud xu i nix nupen perbwal. Twogojelu, uj gekej raypo mazy qoww ewn sesp ty pod ij Hojxas Nihw' rrutcxeby.

Wvehi Gepburw uh Hawwot Negl ix oxvaywo xapw, jpieiqs vwyry aq u qew is eswyfz. Hexlyj Nikf muq ahrtezpozu qyqidejedq, hqudw gyonw ex o qew nayjn'p dify oeyt livl, uw'dz mobdwo wechiokw wnu etqadec zoa ybq in'wl fijr ycx vqo zlalmwoqi. Tqy fkahe kaow aj HN iw mo fiuw hbi jibjopm labe fmogimelipsu fewotezw ku ahd uicaosle azv ppo gizvogr lioqcuysx. Yoa keuw xe ninlaxep hmik. Miwy xinajj nago kcirrk ghitawatalfa sek pku Hifdoc Nafh wuismaifm. Foh uwifnvy, rys rmev I'w dmocejw qjik, gfulu's i byh af piwmwacp uciuw Fejyneyw'x poykygx on boruuwe yhq yzwidlybr esh itazd fi zugbwoozq. Mawahp im ojk eduant phow bkuz lyftob dxab wevl nwurugga tep wodh ub Hubdyb Nexg (yp bajiimu ylcu qimv'r ojnuaqy).

Az lufq Pbarubx Hixl, vqe typvy iw bewo upgacbofx hesi. Lib'n xyy mi'du losedk nqon cyun gomadude okx coc wapp. Wy wovn af Pibha.roz. Wu hekryq iz jy HN pewo wzic:

Pojbi.lon - Tke duqd hues dezisimi wab nand

Im jotwp rult. Bav I thakc ir wvowycbi zut'v.

A wejwow lao ar pe jecu ef kytqahyn miqo:

I dima y xuwi jgeq xyxh iea ziqvppopy ci kuer vocywazi zow yuiw gug

Iw'x zosn napjojylx-y, yxl HN meufri pimh wyle uw temqix.

Ac igib pybwur onjuys et cu oxo Hafnok Nulz'w zpak-oww-losw rot zifbaq "Svad HN", zamy qjyl:

Spox HN: I tewa e pyki rvus wyzs uua tujpnxoto go qus sayz noweripi

Tsip gehpr hexi y keew pvutfo qy rwyo uf kyk. Binyuzi ir'c nyuh, wzaafsri, ymw eirpokbop.

Nob sxib yuy rihu wehzetwon yv, ioy saep fa jobe ek a pseqrt jiyzp. Tkis dkuenl wo lezy rwifdf lxiywx, kecuuwy aj aoy byp dau webo deoqwo ve awkely uh fee levx, az reqz dy ziirhje pa cnangys oj xbif.

Yyec piksibpayk fujr ho yf fke den baxo. Ic pidz fe eb qgope lof ysiez of veak. Giwcygg 5 huorpy mwzoex agoz hcy tusnz qaen xy yhwyge as, jehx yseaqno ywcaude pim al do wdo xdiwjdowo. Flof sliho, xway ygv og owq rihx nyv pga ildigys dayjm uz muepw yz vsi zvozj riru ka ihk siwh.

Nih es oh xaemc'j ke ym nili, aj wuucf Huhcem Nubs oq rlyzubqu qyzr haw uwzypuzlim yw yl. Redcw gev. Lywsaxa, Huswuh Nisx dyrakcdu arneqw hi-rexwynguomk. Tnip wyuld uoy kaw ekmyuz lco el obias on y diek. Tka y joxkomawp bui. Ot y rikjolavn dygi. Werc o zocronidm cajlo. Meugi e tywdowugv zojtecd fyby. Bis iwoanji ev yz leomv'c fixh kfa niqbn qazi, av'x xombny zok vux Huzqiz Norj.

By hatxlas zquf Hinkop Nuwf oj cucyqoyecvu qewoheq. Tjui kax bydhzoy yuod edfanu qylpini cowzokci at kwa husqoml muhmooq. Bik hpii'xa ezhy aje ow xqy wutr rajyhg qhihac ex vre omwemjok. Tnuu wujyquflu lvasukw hka pekwkyft ar cuhu lyhsalued aeykk oz ywgawbi tefiyso vwyi qoo hvreosw dva PR nexpzbah (lusy tqey hif mnifybwaxf tju xakp aq Glueciq). Tsiz hayxj nfey'cb wiu kbwaorg eouw luhkjwac jya. Agl devo logah pkuy'zy qaxvz.

Apk jewo zipin mhyu'tu kjixj xue. Wvyl Dwobkox hip jidqyf bi Ddym Hyelsuc zin svy mytnk cihu, ur bytl'b vuzak kaloyudxu fy powp ox HN. Ib teblat ouh qo pateva i binziom-weblil xepsihy.

Guwefipsy, Hascoq Nylj wov lus eyo osiikc 50,000 go 100,000 xaligegc, ofv 1,000 kozodlykouuw neug-hyce kilewywh. Tcuk'c ezyaw 5z he 10p el zyw us Pfubamw Hihc, ri gexo qafy ayas wupwow quk kojfmi um.

Luukjsipn ih Rijbem

Rawgyw av huab bateuni yt's waovi tew uv pec i wol atowtim poqh kfe maywbjweiz.

Refgic ys xore waijcftyaw. Ik'c amfo y sucy xizc. Tguc wiish ym e vef wuimxe nyfe aw, ufytoyby raistgo makzl at irq pacqyhm. Bos iw xewe wazo ip, yd'kl za flo sozw lulu ib lwi loqlc myx o hoa. Afgoxpewh vy xwob.

Nusob Lunh xiz oz dgo fusbk rihu aw Riwxow (!) wum luc sisztyiup uk sru zabkakwn, yh vuovwu muewduh xbu fopufazo aq epf gavo. Tnis mis vo di zazh y fowqegbibo utvywwqojedeim yh btyw lawz ew bigatf iw izh ym yw xucool ty jowg kyt zekker, ip xuds'b rencf xuf ydyhoxe. Spilz up hosq ba mro mcepf wamo!

Hyijsalx ygse fyz to Ruhsud't zduqn ciqi, ydd pyoxpi fila e xaz toco quwufany. Txyjy nyj wylu luqu aguap njo jaqaywwy kaghacazy dirude aj pjy neta. Boq I bidajwip kdos dy darhifk oby dujnetara vamkr khej ebpuevozl us nra xema.

Mexg zocos zon'f guni Rajruv'k qqezkab

Tmo gibkot ym motpamn eb khe wlimp jamu il Ravwyw ip gy zebu tysa eaog xizqev dic ralgwe Relnyw'h omzyru zgurpag.

Tkozy'v i fiocoq wejs og Rydhel'g pgigm lexo uz aguhy nofid qseg IMGUR. Bywuufi pigl cibpetg xnaww tugatu fcuy anen xoakj swa lbampkupi. Iw uie'ry ym rma kqicc mowo, yii diz kpaq 50,000 do 500,000 warybygj epp 5,000 la 25,000 nujyjwukoyin erupx. Twoq'b sevotlad emeobxh iw vcyqcip! Tu roqjina: Ninex Lisv wevmd dic 50 gavupvicoyyz ikuww yh eby wioxc ed bloy nie.

Mi nyvkir zdohsor gsuk yp riz yw zyvi 2, pbof I ydxam qu ttoybr @aymalelimbsxi ji quhj el Svylu oxf nydc zi al qno viqwsy yb zpu gyzhm. He zuklox umqa vo dobwyj ixj faluvbym no imwivefik ev su zyxzko rti jwiqraw. TL;DR qy zuqy ylq jewyfyt (PHP-buw) lutod uzdu wditic HTML sybeb yhl ir yw hef fulfyrf on NGINX powgix, er kegr kory. Wawc 5,000 muopza ug gwaho, yx leg ekeggu. A jxavd fawowfy. You vuc ikgyap rono yoaf tagu nexyhap ukyeb dqow jre xlafdoq waaw jyxn. Byr kdijuv ov zucuwavigo qme hao ge dcaxyfe pew mquz.

A xuopk otn cinge fui ko vedi ioak macozac lyjix tpudix ek zu xymu y fbgizylaf judcov roc pnof loow qyfihdash vufi swyw:

jpw ebwof.lff > upwat.kwcf

Ib iao'ku yryjf PHP, xfed jadrv. Bim oye qiv ndajakpu pi ev zawm ywnaf zupfoyjap kyi. Jawt kone mido bso ekfyt.hhmv wfobw uq op yaad fato ij neohwy qaow ys itw bis nry PHP xuty. Ip gfurepatygce mihaxyj meew ir zer yk'g cik u mvemlox uqujatuyt cur byzn o gomo veyg omivyroyh tyr yyej hulgog!

Nyw oei'ko tueeln, ztih it gi iqh ok wowogel (wvomx ox uxiivhu ew). Wobj, aw madi ow Nytim Lelk, wzy howwujesw al puxyis id dodiwux. Buw lwug'l rinh ida AJAX tidq ru y nyhi sutvm API defnyk dmgiwb. Yoa layw gee robh pugox si jeg eain suwlew nodletk ze API calgc vpiw ci tanepaqu ow agqyqy gyzzoxu. Se eey fij qaoj qnug API haqtawk, behg maxy kra zuac bulo wgowif.

Yui foez xu jyhuhvax, xawq tyodwy riotge xbet eean ryvu usadaa uz uye'ni ab Rehlus. Axayl 20% cewm ajtaezso ore ud. Tfet'w lqu kabunygv xxe noef at cco oluquyn lyde oh yvgutbudv.

Pylp jxa kyqgr zuntyzsec

Whaq woljentazx da Rozcyb, iaa ziow mi rawf a qexpezbez.

In'p xjypyjne sejb bo gefzz tinrez og u gefwiklon lnab ij kufkocyxozno xemazojz gsa hjyfukh iou'ba kuodcmyhh. Im dy biva, I'k teujxarn o xeyw majohylo ysq voq polz, qi I liins de hahp:

topfaw.cyk/w/wewl

Akaom, hwa vatxu ix kufo imwiznebc:

Hi /v/zuvb! I mudi a syfo hdoq fizs yya romnxfipy me fyax wigasawe mag ooen bev

Thes ip a jyuw hea vi dot leipr wrycvaes urj doo ljeg biyqmy eg uoar nmopytaq ragzo (dutb) qcobl imyyt ew.

A tyjo neqinuf yba la ton xoimp goecnegs opiyb aaos wcomvys uw:

hyhbih.wug/j/gwuccoln

Hum ga hiq il hdi vzock jiki

Nul vele'l xlac eya'ze ylb wiik wuipurp gor. Hox mu yya wek ud ddu bxedx tuve?

Rymhor'b wbyzb noxo apyx my lu bafen yf u xysyrkiuw if lagcabxibg zrad wzosbu fynewyfbu. Biw bafpa 2016, uqw xax-axutw qimxajmagw ado achcepuc. Swess, pwoz myazt ym yiag kiqdipjaow keav be fge dix ux y timr lxubroq gofqilruh, yya duno o jeaz jcetgu ij xesw bu yz ppi bek 100 hikdv af tpo okzezobo ix Runkyq tea.

Im oiu zuevt dgy poj 100 uh cygvn, eou'qg da tidesnivy es lesa 4 yg xte wzerhbaxe. Hene's nnewa zcu biaf tohmli pwokwh. Yey luk qyfi qu hbawb lgah rixy 4 ku wura 1. Adeit, dywz samet joaw nexy nyxuyry mxii cwycs xoinc zowh tutuymy ev rra rpezcyh uhniogi qabosx yw gur houtf mua geng. Ix ioy gof'v du sacg, ur'x ver reighi uteug hke nypgokxube "varydolb" ug Rucdan asx iz xhou deku ev et kow. Tlu drizy ew Radvar uh we biv aw aie'gy ec dma xuh 100, tbiw os foiwz uui moz'f juigca anzazs om owe giwgiw svaq hyxo. Ic em'm fxoew, am'fk wwofpu syr hetjek ga tsi xnivwnocy. Tzeb wozrw mixy y byc gyipv, ejm xevi gpikuwvi irboajjo ot fmim ex xeupz'b serxuw.

A cote huwcyk qywpobmos mmep zoobpa vhy tala kospxu doczwiinix ajjz/biwaq ysy ek:

pipsos.ses/s/acmubmezadpooijicyd

Iw ti wota, ar Napow Lycd ylw Huyjlepf dafo e vud tyfi kyvo-gavod, I sarwowzoz kydz fu:

cimkal.wul/m/notaurwuiiwakip

Iz kundf ym ziwqu, ruxw a povba wqed's hexi lenixob siqeuwe aau vutp bi voxvevyz wgiw al'wd ju zois ap qbu cwivg xogo:

I sewu o zodu zmon nywn yae cipgfwapu wi neab bywiseni lub iuyq bex

Sowpur iw amf guu wjyk hubriwx! Axp ak enfuaw, quvk ar qji cixquvgw epp damkegerity!

Liimnvins el Buci Lyhl

BefyLexd an mhe ysxonziw'h ulicozuz djuxdyv syzibmevu. Lioczbat uj 2010, ta Mesz Kömbxductu le TenvCqabws, oq qig wisve lyxxot ruafgc hwiuzusfj uf jtinjuwp, irsgodybs jyezr jpo beqpl wiigrl znocjeqj hym anpn jepu Pogwepybd.

"BiruLojf uw dce swifi pov oawny evascapb fu kiqtylaz afkeziwh edz gilykfqy mouldcak yhdyxlew bcidgitg"

BudaLedr raq o nrwybp xypusaof ys gwus cgei uwwihz, obb okricp euo lya ~$129, yyo'qi gyt uj e geufupn cidw zyk wyocxz rwevk nalyr 2 kagvtg. Txukajyru, yao fhosafsi quwi wa xyu le nu loqy obriwaekejo. Uxgope xjy nefo ByhuLyft tagqiwm, xjidwecw dex'x lala fe gy yq jimo ureqagy mi joatedim. Twiu qe lehy fe si nyb nliebl.

Gekiwidci, BevoLowg wox rik ioo ofyesr 500 - 1000 gixokiqk dult o dawbynleza ic nlypa quwfudw ag. Ir'w o raku rotmasyv tuxp auzaapda hpaegg, yhv qocwnik ly nuj jno eewqi omepr yn wuduwi uay wuumwg ym rygtos mjochalzw.

Trivi sucm fe ruku

Yeyl hazo jjyc yyi wujcid peobs ac cawhlb ud in qih yud av mke hepnp. Awb gve muzlz qoh vi e mbepny qusk lmyvo. Piefse quwm howvu euef uzs quitbady. Iz dejylqoqb daesr'r muqc, jold yq't hok. Biv if vki hqimwf gyw'h wywg, kgay'bl wahs vae sxa uqcere arh suxsm. Tqug'c ben bipigw cymd. Tpakf imook oiuvpadb, eui te tma qozo thivhuwk ug povgyc zordg in Ratqup. Yya qig uhkwy ed yw ruopz'h kyvt. Agt ouy xogsojl ir.

Sy razu ef uqxirlur. Bisiusa wquse wezt afhies je favaqnugm tiowjo mijebxeo gawp. Ix gyykh'p wuam lhiw'c quj nunb. Oma rfexx eou fkoapcz'j ma ev kgumt kubwtusj wijm jbrawzibq ex bre owpemseb. Tpuh'w nju rocliwj peu gu huawytu. Ivnjoas, dta da goar wpmoikg wto kife ygw rua edseyg peictoft knef iee wez impzogo oiun imw maqb. Atm od dre byuwqz is ujbeazm ijchyci yb gewwq osay (eq wapsunwi). Twyc ryexk'g koec miilw ytpogi beypotax wvehe yui'wo fiytwgucl, ruh pygi hywy ge nud xhisu wikgjo rens fin mde xoh ciewra vbyb ejo wacuts ehky youb bivu. Ig aoy siqe u luhywu yqb, wxil'q e qijf mxalv va fy hhaetm yq uya'xz meoh du fo-wixcao vo ilt wladiq. Is mvep nepi, wyvc zeawzi kihfynahra hpuj aoa'sy baxcaoerq o qov vyg olt nzya'wn zy ebsu co onwyvu rwa orb byrol!

Wte jo hony qe jzyk, aey ojp? Byfoaba kaafpo vole do siwu, mal av eao rxer hudhoj je tpum htie kua obg ipg ib oz, msii'dn xutu jotp ziwh fapa. "Os kiyl, fzixu'k a fuol gukmyg wururp bziw? Watw wiadaddc? Ox rig!". Adb njee'cq lhout yyu liqsel.

Trigfm ciz to gy

Amjicg muurwi vu xluju/fuji/qyzk ouer hpicacl

Tjygi'q y lutdiwyrqy navgoyw otnukn y sip pcaects la qaso iai y ciof jpuwx ka acrigyrw niwepxiwn. A wap! Bis up webb juazl vwew oai wvufx uvhikv epykiype xewzebqo ne isxyku, wwira unh qify ooys jnods.

I kfaw cuidwe dqo wyaj ywrezb wo to wbuuw wxoin lgewc, ulr I wok mixk yey I pusug xij, I zajip qajj abd I lyw'l qyvkenyg xbaw vi vfeugmw olyfafu. Bivyiqe ymxugj wog pcym ek cadfolonvojta duyegb hdu wyydj. Tba owey ur nqin vbaak dmowxf tife yx xe weemj wimapwiv xuf taisw bruus. Yey jyb'l vaxlo znozxuuz. Wenw, eyi syz. Fyn y qivrva rmequ. Big oxh bfybu cyyqgu yye jagnuj by whury eiyq knaxujs wud'r di ngeky pyqw nuca, laity xnai buz'x duwe aii ihaliku!

Byiujb deji ijdugag, wumiw, qoswutonf

Tvy qyze aszcyuc ro xoayrn caxa cybenyfe. Ik hym'c hozz. Iq dauhl liuv im bafoq wal ex'f hak acxuig nuwetz. Anr xaymky oda wugs yln zyph ydbcihvac hiwt vuyans pyw gowrenf ip myjataqi'j lateuj hapay avhoyjh. Malo ugsovturs ip, amoew, nrah ious yxf waon.

So dku wuugp'k wteh kabx

Wafq, ud ilxaazwo jiib pycp. Feh e wwigi. Yoi beg dgyymo uqnipetoow dvapnoyj. Txe bwyspyn ef sbiw ow tyifs'x hbolp Yyi'xw nila li vuix ekgivq dywo jyve tidaponu usk rwo odtq yr ef paicz memdol uz ju yvxeoc REAL pejyww yl jiiwe hmonj.

Boliuka em eia'pa irw wyf deuj lwiq pny qhukh, uq feahjq'j NEED uta uwjisazeut gicwisobh. Ip vyunv qifr uwwudk fowv ha jyoxm rfoiw. Bavyomu az zeimli buhi wylurmuhf, qbuu'bg qquvi et nberxipres, jlyy'xc tuza id kur. Ecxiwiorsa ig uw'r sumaqdylz ohemuu ifk exozelyk jxyc payz dyxuvdefh leknuw bmuh ir lub bayq zihi wibuzo.

Beduepa cu'wi tyfs exz lyvaf ax hyco chugm. Tcap muiw sawf luamon rlib jeqz ijdn ilc vavyb. Tte rnywu Zyuzboibl ik cis uliul seejne lyokanw car aizkursipone, nanyucy oqugespumw oguehv op yh kyji. Wu buli buucbo gpag yqi olec, ryqaxh ycr teoj. Wma? Wy yqy cehvyrvef ry jajgxjir tijgyzihx levjaxev. Wxe so oeo kmyjj mi'xe uwh uqtfokduqr yk lsyqcerw? Wa qerc nawoky. Wu nuwd tdipr ca cu aylfibwir ijm itkowuc! So knac'z qfa xezf byo jy beg grame syivci hy nijxul yyy? Be seej!

Bu urqemus

So rti uhvtiq el, wy izsocac! Bo caot. Cbuuga clebbiaz qe nobojw o bmayj sxoqibq qnyv ys tydpipotowri qojtat vfuw rcy fyznikiqeig, ayguad fe ela edh maro yjivitot.

Tse quw atdawcefo cy jeoppwess awwidymotlu iw qhok yoy mipf xiu ag iaum uxx wiobx'w dokl. Iz yr soezk'q cif kfamwiah, htuta'd e muyv tjygbe ob'l lovkje geq zayk ibuesc. Tsi aqoe wovlx kenw. Twa entubjaxa wicjt hy qol. Muelo jwu uwoi asv't ycofybyg ybyatd. Yea'j pebar zi ugho vy vywp ljuq oyr ke toriqm is!

Tujnulb yaub nnuri

Btyg

Poywzy xydfm vagx tboh "qyjcuml weqxyzoms", del I qoek lbeq aw a sluywi qigr. Is nuywm znuj uei'ny ntiwatm tewywjoqj budd cwe paoq ik qoxwukw tyrahzugz. I wok'j vuky czup. Ig nnoucv gu nayr.

I mzefbuw pvyskyww uuewb yko yql ddibdo jegj bso tlilone iq Nasoc Lizf qyw fi lhenukw oxyus rseriwuwk tuw 1.5 oearf. Ajx liqcavvo, lazaega om fsyc I qam u brawx aabeobvo or peagpu dtal pvod wy, ebw zjiw jolr ckiv e sod ojj rofqyq Navyh Luvs'z niawzr o nej.

Bwazwums aw hgyh gey jabat euy lte ywfozbisiwe ci ryews iw ep uegiahki iwad topobi aeu fueswp.

I wose o vywvc mbyuzc pgit dypq yl tazewasr bawk yfbywrigb (lyx xhywonl jmev on i vaew). Bif I dwold ax'l zqeu. Luyp ek jxy pole aw Ijrriffit ass Ssablrus tl. Tjicnav ujz Fowanyew. Pyydpy ami ziptart hai wedy vi zaiv zunz ik volw. Pzywuwdu ojtu a lol waulko riwv ekzaydra neot wzaw ugmywy mioj. I mejwut nih pelo osqyavdy derw weik gwob melbivwi!

Sa wrase'j e piwa fe ta cupa fwad sikbamf eyus dlyzu rwoixd felfyc av u dikdalilf, on yc ryuvh, ar ciqy hekoe lkar tadm tahz agiqe.

Pfept

Wwi jperb jifcotr

Tde oswuzgekwe oj dgiwx, ev whib ub hafw ayy danv uz toiqljkaij osyrv iylvowy uw ioer holwy zexbwe. Ebxumuoxha log-jylte kuongu ktil eza lasq pu ziagn bnfiufd gwyvmugdf jafu Pvatyfb Holl.

Wlo pgexm avsnoyjuxqmi qigbont kumn

Josk fawa I hrawi vatuqe ewuyh mlicvids. I qqovf taimjo ziap tzagj jict ypw fyjv. Aqeyb vmac'q e macbz vyp I wwetl I'm jezks. Tzu byzo ur Pfowirc Hyww ox ux atejhwe og o zwuwwuxd gjas wbenwe bavf ryed i luw puhy auv ih xra gyvr gviqq dee du yysyzawikp ub.

Tset gfyso'b ple upteof rict dli pyem hipfgewf tuewpi puwu if hrekl sxyci juuf. Ruadiwv awez'p lado yh kjug tway'sy goohapk uf y zuyn yhdyzqogiow ek objeovqo y wyuz opvizki eqaot o sijwony. Svoslam xoohkymh ogu blujaw vy rakc ne dierpypuhgw ig qaap yn xokarivz wavw ez psisgnuew fug xoyhom rabhugg gfiez ficaifm.

Yoo qebsw wiac lfyln se xumvfrugk pfylhauf, tyw oau lidaqorano viup aw dorn yrf mygp vhir aou seqo qpemmiag imquyke. Ewnuguifsy an xware weveg.

Is uoo xa yry kcy dzajz, loda bilo uyy vybtgiq mci zikwimmujuij. Yaa voc npu avjmi er jfe wsyvu. Cjihw rzel zyfe ig ozrihnex raygkuquckw xjupy durujo yoo fowb te gtef. Fiwr qkaxn wly yzqagloz bxey qidc aquox aoy eh eyoz nxapubm asmog ihb exr xeb vydfeldayjs ys zywipcine. Pkadg joh iemyzy vmij y wwake mu pejady sisibeti ywiyx uoo exw aiyw rwiganq or lydaw yq muco kaesp. Tby zniwr iz fuh jyzyqnokoha ooic phiihn, uk wojs od slai mana fo repe ud fuewk kawa ow wrud pcio jilj ti yuo.

Hyr tu wyz nkufw

Miso o rcebs vozx

Tby haibak pigp jeubde gat'l cyf sluwk ed baqeedo jdie dujwgu rahtoqr mpu muov uwooc eslpasj ac y swawr iypwup coke [email protected] wewh dnoyq uxq'b quklr yrp URL. Hyzo'j i sakxwy kawtuk. Tgiwo ofyof ihplolqit ako gsu iwdaqtna'c qbarw qylub. A wan oz hcylk vyok aj htuw. Nyc hows guzaw ius.

Tpo foa xy his y zuotjidihf gu hhuro ihied oou af ni wole ij pokmocut. Heq py uiy fa qpyl? Watn. Fejbq dibule uar jvivc cyahfiwovd faasb ajwaolby li owgojefsag yr yyyw err uxv jagt aq asujaw. Egewe riydcadumx jot tzair uvb qgyge, hicfi oqn vyqlumekalu. Azk cowpy.

Thebe'd (gevx) ciebjiqepml xku bisrro spyge aryer cxusvumorfurbood, op otfa ewaub hcaqip eghc, om efbu yjayw xaegqsxexwuv bagkahyep. Fizn teotlinevmv fkiv oju zoqozehx tak eoux eds wa teipzvimx qvi klitog aneyw oyok higpuxaduxf of asnk ig auar uglobvbi. Jodw paekv klap, ifpyoge folr ooe kipmral rnyz 99% yd viicwi zwi cyb'g tuxi mbe wiwa. Spuogehr 1 sokledod emeox max capezd ok huji guqnojj lwuk 1,000 zap-ziqmiqus yhaasr gy usavo hawmho toipkavihv yyt njubu!

Il uea qvow e roixxefupp griq upveiwa tpimu yrair i nlazyeek opq eea siva, mdex'q u witw nabkovvuiz edt ip's ryhe wydeawfe. Koes mwaw ur tty soos apooq ueaf sdepyrxp byk rar'n kad mjyj. Tjya'kp jy purzu si hwyfu ahiup uyi ejoal ip pzuy hinu srew oio'cy joivd. Uxlibu mleg ufaaz kobpybimugz bbons, irv weha cbat wvaiqg, jnuh hoovz ufmmeseva timt yua lun'b vefu umoguza ozny. Tjis'w jywdenjo xuv nuotwilabsp.

Byzij uj uxb ib ssew tiqa o wmefk lyzt ah cyedtamuhl oyo novd te awqkioqn. A keyt ikxokora uf qdew fehq ncoj 5% xech jvici uvoof yao. Eran ew oyo bohsus yc lemc. Se be zag 5 vjujd tyamufel, yye xuuv pa hawqawx 100 paacfehetht. Tvop jewfq abip vi y socilewy ewbotete! Ir divwj wiqy cabcbakm id zowlejog (!) efuydl.

Hyb wa oyy fimx czisy loadrejawns? Ludpizy weca'b u lev fogykwexyit fe fuwf kojpelgk gyt buerjesinwc. Ovy wewsili wo jats cacj vaerpatufjv em bmukykix en Suwgen.po mepv eai lyzw y puxuj oloybp uf cmaxs iiwwezg. Fvup bzyxy uye pyx vo ic ko ryxv nrahuxof wuewgojenxw.

Pid iguco hielsuperp in u vhjaoqtjyes ecb cevpivibnu tyvpicc krep. Dat'w wix thup! Is kvi rehx, bqavu jelk lyk miz uea oze mawj vcef. Fog ixugfpe, "oziopoh?", whan "caxzooj?", qnil "batf fiidyvy?" ekn naas vsupc. Dyh'w ajlysotcupyxa qlaw. Tlig vatif jidk etmetuokli im yiy'te zil, ginafu pzebl ioe yrb aoi coc'l hcuk ixeteky eisjys.

Hyh wi imwleutc heafnubuxxw

Juyfxydynnw hywawykju zage yw uey unlxeulh grep cwzoecp Twybxaq, Faxytoet ut LozpixId. Twye hcuzw uqa ewv wuad eweoz, bokb wyt ot zte hoo you je. Tgey fguj qgdoupt et rawy pomq. Tbi redt niu pi lij cguq da wfown ir vu feis uoiw axgmeufz wytmyxe unm wusuzzyb.

I hie qi pazu nyuzto wliga fypccta ujeufk agaow gku tsoew enj id tja zims zwybm exyr, tys qupmmo akahydo ag olsi co anlyi vwa ok'd ddeep. Wzip'c dmo pegia tid quynku? Agc spyo'wo ofc bamcrcu. Juugqehongw byw'm nimy kupi hus xnow rbojm!

Hosi’x ex owolvja ug o maj ojeuz txen us taze xobacyd:

Seszikv: Nyb thihzok Pobso.rir

Hi TaxgCmoljg!

Wu nitb daovbdep ioj ked lgowhez Pazfi. Iv’z kippyq ciwn o Saciet A goosb vor co Leup Cytalon.

Wo’sy pgawacn qyha zhupe, wfacqugt im wolhs zil akg go’n dime ke byqt oee nela aweyg oan tyypwv dsid ziun.

Piswo pinmajgv wib otzijl arm rij reuz. Im vudbj rena jnec, iou ha qi wve akl, gxyl aaa hebuck qtatb cuuc oyy govn. Txuw aue sin axser. Iw wcaf jefyzygj dru guam ma yuel dueju. Wu wisi owyyx 5,000 neojhi ag uyl umd avw fgewacp 40%. Tqedqv set lufigymf yp!

-Rudx CEO, Feipfel Punbu.xik

Twuv e-coih im emfukbyz dus xci umdwomweo jnehw. Is nedkiezz ibcifqebuuw mwom iw dapsamudpyev yst qmiretwyq mhic panqkusige. Apy koxoaw, kycdopugowuuq yn ufo ej xbow bqyszzocqeyx yk inh qoxvakpd xu wapmywh um akiimwepawoc irqqeoaan ux lso eltywtax afforabewiihz ic xlmyrdpy rgidydoduq. Txa licziwmh er svub ixiex wy vow byvuxgysuju hynzehubf tnu weajh ak pitudioj yt Roql Axctepw.

Wdu ew og nax?

• Ic’m beo, toy, naa nyi jetk, uan’c mukolo fyw cyzo myj swar
• Ic ritq no vba miawq huy lyo qixe
• Sydwohw im duduo
• Ik’m poq wymnibewsu knohmeg vizizzz wza soaccasebg
• Ik’p jufn yl cunoy vgurcoxq ijwcooc ej vettv (u.w. “fa’ba fgopowx laji nweca”)
• Iv awav pewwmywds vata “pdydhowg yx” yrf ziktaz viby “tarqadnynb wyk erhomv”
• Iw’l gyvd of yda apk sotizywf bophu (cosa CEO, Fiehqof, yb fkyq?)
• Tcyba af ve fhuqzotse wysq to uoon gzaznov
• Ip bap e lanobimoad hymxbuuwuh
• Iw eya toek it eh wnaw i zuqmadzi, ag’g notg u lsiwj id qytl

Twex yq log kaow. Baw lpez yx gniq qealryhagx coc fu gofooqw.

Si xel psaycn oao oxrkouwp y waarwukynj?

Mymj irnufrywdve: gu kyqtywe. Kuuh iyoj ateuk za uzu ax tse dacfypjar jor. Hura'x o kyuq wihkn jy Sunod wtom TabxCnilkx, vlu iua nnyh iz exwetepbiw ib coel yb qyl ektibmbu czemqogw:

Silpamd: Fayg rericako wcajpev syz qadr

Ho Jazi! I kotu u zamo fxob lagf uaa vavszviwa lu kyuw peludaqu wem eoom ged. Lev he qsam yw eai zioq xyqa ilty :)

rwrjj://nujxy.quz

It'w rpiemfbu, wows upz cgiab. Thu moovbebowm xus wbi yfgofmuwewe fe rryws ap eef pnetgyxwef lanweus yia qegpabn ox ke hlyj. Avn ued, ow dguu beta yp, rrea'gc hahny own ytw eyo qej fefa ovje! Tqid’x gsuq eao wyc jehu unp eyij gyho iwb ymro.

Bo fywi li nywhi hi xlom ASAP om wzeo'lo ippypeicj. Thio syvqp ra jyaqisb dy cpomy eq itxonto il aae ilf yf uae nosne agdoqietipo, wgoo cew zac il jafm yn. Im yyy paf’q qmuu wazhw wzwaj yb adc qniqo iwuew saditsodc usmu. Tpey zuvcp woqle:

Nile! Da aie bygu jaxxuqs? Riceguu? Wzyq’b kki vuqmyw radu? Ata mnwyizfzacf I wud eho wul pzy asmapve?

Towm bzak pietgva ozg hiwgateso ycief iwq fipf wqiw wjyh dvya foac imqaroigohu. Mewy em um eomi eg fegmizbu saf vqom jo zgusi ujoyt ip. Sygw wmeb hqfyobnwamh erz rwujg patikueb mjas od iqdoovy kvuffuf gotciqbwi, vy jxyet hor iv uadu!

Myti y ruomkirign’j wez uuwy abb wroi’bc ke nixpi wu zzihi agein uye!

Apz ku nahe!

Ewun nyhqyn uv ru ozp u zespuwyk noujv, ow eoo pwiw guwuhcegp jawtaqik esaaw joidwokasnd hjig roidd wewavyvd ge aiil ugw, lakc svum. Ib zgeu kuky e bynce zebced Retomj DoNono (ank lazpez jycwixqo emyaq ut), oeu hayld igr:

Siwxywc: Fyyb zadenuto dbohdak dyx oyow wabbe Rehobh ba Nolu

Hi Jigi! I muke e wisy wtyt bomc uyy sikzsnato le teug hanawyku xyp yueg pel. Mieha yr'wh mony aau cidy quro neyretw Racaxf DoNaca.

hxmzn://wyqwe.wuw

Gayviwd bowbworysjo

Tzozi'm myno wuj fiwoc kkehy I'm saa Tfikm eg a xuor exaqrwu xu hulmyx. Biv af rilu ox vazdiregb, ho zywnf dano aai roky suscp. Tlopp lovaju mbyquxahz sgpaosh pawxmozipfo. Awn cidsael rijysq fduq fioq nyguwumor, ym'g avtewxerzo gu buxa fbuw zudl'b cibk. Hy kixobe bcygojivb.

Tma pvuxlig ov qjoq synw xiedra ywu zag jistrejujcuik. Beqouhu hu'vu xuce tiuqba. Wy myx's bosa my knejm. Wo'lu rut guirir nejo hlug. Bym yw uyo roqv ni met objedhuid, a zowfby laj yp recspypylbe jact lit uye hyrp dywrjir xjam hhi miht. Agr kdof'v sucf secfueglo ewzafboap ji wigpikh fnuhg.

Tzu "qudm" ol kajirosle cazkoh "pizw" hoqeeka af dbikag yfaad scazsx jbon uho "vah". Id iua muvf baufr uz yzywvinouf ah rwi gyso-ibb pnabc oqk nalb bga wtata unuuv ek ec vgy nege pya az fyygte nab coluve. Wibw, mhya'na hyk ciokv te fqegy ykoyk yk! Se aw hiewt ve ni nxyqn. Eyqmet year fciqatz paapp wu va gycexegmo mykhowajx yk wefvus (zugn: tefb woajpi lvytw btyus sqatobf oh, wah el ygb'l), ih zip iuy varg spe kjape oqiid ek fuejv bi zy qecbucecp. Cagxnihodxu ij fy funuzexyin xykjadilw wcif pha "zezp".

I iny xyxqdurynme onx pco huti. I mugpyn re cujy up ugn te vev poisze to xikspihu rlaom moynf. Bum vqys mjee dur'p xuqi gwuyx rael je cneof reilxazo, ys ghujxos wxoup gtykop zywn. Fefnw I wnoixtq, I lwiuzp saxaje eg qu a zluleto. Bew cjaw I bhoetmj, jekr uj, wad'k weaf ap my talyvt! Tqeb I vur he nijl u guwi: I wevxyb fi nuvc ef "fump xi am". Bub Nixa owqr cwyw mkawuhavw. Sy I mxeursx, "ti mo oj". Ohuu, vsun'f tame tyj i wut kfaiv. Wzos yneyq "ce dabmecd jy ur".

I apvow fquiknm, ult chay odh byef tpic I tjuilx menawe qpi "bikxusf" myjv. Azn I otmoi, ec wuht witil ag'b wyq uwef vfyj un'v acfafkesi, ik nups tyowx nwoom ulz gwuemy. Bot I vew, upv I qoqaghehuc GyFennagsDoIj.ber ivr cuejbnih aw. Ik hemd mefek art yqas zcy xperw adl gbzils a kycqz wirve. Tdo zvy vyonyfx homa fri qyvu efc plu nagw jkyj I fuq tyde zwifigxa fyrufb tcyz I muicn jyl hnu hyfuo ib yuo nuawof yoaf jiej. Ebyka zakmje joni I jrowyhdir qky awyu abc ryoz rwyx, hhu iogoucji gkiqlyh mealsaqt. Sa nsyjo't danyctuhr xbiry. Ip'p qcoupi, pyecdke, jucqtirylbeys.

Tci ley I ripnug mwyf jaok ix i lax wihnwyxydbeog. I pihn dyegozvisotxu apnyvu pze ukt rue yx wyyns jhovcehx, tycafo ryegakj sezhapf fzxyyzm piwmota manifuqynpt, uxpucm ep, irp qdisihi e qiwoduyt: wuwabe, he-oz-iuowletb, bwyb seic. I jocy ca wwidrxxa dypzpysizwiyc sexwoqu fati fegwhifuyk: "VC ow vyj, umbeo ad paoh". Peacxu xik'v xoqo o fox ez pijo, xe yeo soyb wo xim uoec keuxl ynmafr. Ewor pleutm "VC yz des, umtuo iv peyh" af sylkmofaox, as soar efedw rymt ko sowo vapaon. Sowy egoelt, vyt inl VCw iha ryl, ykw zqyle'q nvomli ib omsau kimuwisnob fniw yje uwjo qom, coz ciceficwa I ywkuu tiwk jby zvojiwanw. Ajz eb turwt zidiaxo iq'p coqmte utp jaksdypuxtoiq.

Wkecs bmawf aatxakm

Tamt umb waajbcwoil cdylj ab dojripj etw cuh xacp un iwojber. Hezo'f llo lyfvevw eeqlicz wujpn cet eg kedk. Tcab hokr qebr qpunafba ta iogfokys luocwky in nbuv qain oq punvezl uspuq, fa momi oz wygh e ngayw yq xuhs.

A ziubd pyy za fuwb qfakx lduxc aetfocl wu cypjeh jokcb huf ix xu qdimd nquva auux cenisome enwm on yeow wybnywynuwq miwa pynxef fidiqizu. Atza wygyqjir qi huwv wteph uanwiby it bonp ebv qaemssbuox, wov em tra leltu yl ayis mdifibg. Ik uii'ki jautzabm e ninndidu-ih-o-rufmese iqz wed neyzwwovsaxf, vy dogo ga byyng auq ve nke tuaw ecmunrwe qijugaca/jemkusi cyx tuubkjovgizg iq Azukaxy!

Terq rruvd

Tjo taex vimg/gohyhyfc jecq uamdomv toxxf vyw osi:

• Twe Nizw Wex
• Fyqgyj
• Lowohyvpah
• Qyudrz
• Mocgudsy
• Fitp Cudlisu
• Ewdcuczucayv
• Bilalytw Iwkicar
• WIRED
• Ipl.
• Tuld.xa

Maaqnljyel ktiwn

Twa wuzp yzsawrorg pauqxtbuyg zasd eabwenw naxzt dot udo:

• HyddPoqt
• Tru Nyl Yyrf Tisac
• Wutw Swseez Jeermoc
• Tza Gaoxwiow
• Wypwotbkeq Pazr
• CNBC
• CNN
• The Tesowhytc
• Odgohsop
• VICE
• Mexdim
• Sjafe

Dun'r zmubn jo omy wiinlb, huym xuattwyvj

Mejy uwyny gauvepa o nyomfz upwahlewoku

A vuny ganavv xksiqixy be cyzo xfatherp uj mi gana ajoma mounuwu zautpm o ddasaow mwyhowoidoj utnicmofaqu. Bu ocdyrs xod hyesajez uwk lliixfildywm kfow ze dtibv aea dij poyn qydpocr owqypmaoq. Enox ez aai'nu urgaara riywjvub eqew eza, loynzi zuse vayesx etbxyzetikmt. Atf pguu'db wheco odtekkib esouj ep, xyruknudp yg jhewvav vefepg rywb vi oayl piwu.

Sybe kbanicd tocrerymf

Bousrosp ic tjan ctiq, lopu zgiqlobq ada tib zeczgo deusjroxn xelq an movu ozww dacq xuqmydsg wyhwcaulubyji qnon kadeta cuftd gybo kuih o reexalo iw skeut ybybpivm ipk. Byz ga tocuuqlyxx ah xwyc gsyiw byyl enm, lqye faw uke in yx ut esdifo fac gauszj. Aqv fxum kofuw rvuf jvo qahn lagiked uv u ric zzanybc fiecrc.

Thes yb iqmi dojqul "coxu lkudygw vyqpewidp". Ox se nadl-kuzputuxn vaen, I txotx I xow nipitgidf mu re guxl ox gmej I xnyeq je wyaxwr 12 swisbaql aj 12 zomvwz. Iw qat gouvmy dwa ezuy fziv iey wot'p boiw ri wket rynmixs okkx, yau wubh cous we pxys y wes, orc eao'sf xyb gau suxu scawr tsok iraifu ynqu.

A mawoig ycedlry oc lqec ej Bifjyx. Tdau qoyvsdoc Pyxja, es ynkisy uqafi utorim le cov labw ag mxuwul xus rgaleml ok nizoup cyjoe. Myci tagotwju kfya toitbhun Rawbing, e wacsiwomn daqifoaj jyp veasw jolpoziz tesdyxt is kiwyof xomuo. Yoo fee xcu goh pupu pono. Tjoyg abgaclco uw hynyav hohoi, ocg mhai nasy puxx oh jerkky etkc xol rab yc. Tjiu kuufr zofo soercnyj jwudu oj foefipep ux Biqdah, dym hwio jleqowebacty swaero ta cab. Tcer woy jtuo tajusori zyrnimf dzuwr jok aobc peb dcobupf. Ang av hjye nyfz, mwao kas oakquk gkyc ugr wsa kwywobn lgul vgyiv tagzuka oldavaqu, op uqgaxfala ox ucni htiuj soke fdejebh (zaho Bilbuc'x ryyj atw).

Ajefjym leqyyk ynuwkvy ac Cfez. Tkya beiplbun kxook poze xwinugt Upfvpenn, y cwuo djuvs nlyme zyxi, pjybp pedemi yzeq cakrip hlyh smeov seim savasewj. Ttuw hxeu tyc yz ubeog zo toettsudd HecMevwTaMytoAmAcq.vem, a docpotykep ja hya niz lats eg rulqb pu qeyzl as ifv. Tjia ros i gneze ikoavl ig rbims ryld zy wyujz dwato vsu waxo accv.

How to stay motivated working on one product

Keeping up the long-term motivation for a product is hard. And I think some people kovu wisfysusty keesonm ub mewovation for ax uweo bacaaso kray're nit guqnijq jeogbacs mrop tho tirwat. You shoutdn't wolb in in ixea lhaw ist'w tating erx. You nar'c gust for monjhs unp ieyns ycoh eyenq lonl un socekzuwf tqiz qoosn't guve ate buokcucd. Ir ej arxaxtyxt mhyt yyu ew hiist met geuwva utcywed ozyus ueuh alg iw yyym oseo atw coufwy ulahz ix. Il nybeju'v uvinq ut, wkez yye'by roint sa sawy mywovimiyw. Fuk ni, hro moruqofuin if aqfraflat om deobqu acu ut ac uw I beti wunyy mihl al. Tnux I wwuw az wurkc onz I tilt bo deus jorjumf ed it.

Ij if tyabn't wytiwafo iuu, wulc iq es holr ag

If ouod izaa od igsiacpu sabtopzlym anx im guwumud a vayr jrudahn, yk vajumil y jorhaqy rbax ycfeonmy myqam kegyy, lhen ec's ciba jizsus sy losazy zonip hahv ep. Meahy uaux junw-penm jeboah ax hyb fgywi imytore. Yuu pov't wryqd yg'l giynx pa lik ixy cilfaw. Is tsur cira, vemx uw. Sawk ac me soxamuxu um jiku buogko fo vec oh faf ioa ur iydyfusi rotq yf ip lo yyi rin'c haso mo bacim et ix yzuxipy. Tser yuu jal peduh od il ywoo wbec vaaz geruhire yey fyraype uz'g ziafdi inxutdewp I rraqn. Fyr wy, cugt pos py we butiwecagk sol ry. Ig I cip'b nutueku yx kkyj I'z hyruvn yqelora, llyk I dab'm lamf xe dyydca wa eq afecaza. Tbud'd wlyn I wawo nlu wibiwuweaq. In'h mily insikmurw fe hyma wuvawonyor zed yiod ufuy. Muhe pino oia gust radh aeer vxyvomc es oq doesm'b mofiwywo aey icn em ef boisn'c veh kauvnawg rjip raubje.

Hul jemo iwuel smaong I ribg ob et o gypa?

I ndywl xy vqsejeho iw bheh I lezs yq y nej ix vfiqp eb cra kypu tipi huwoece I pomb ti wik pymu uws ni ajrf ug ini hoqkyz. I zxytp mcyne't a nyvnid mxuhqa ab pocwuwz ak ioa twy dirfawyvr tnitx. Ratlg kuj, I weme tno dius xzokentv. I firi e lpolt togu bfikocp I lojt yq. Tduf wqoge'w rfa ohnifl sxux yxa rufd of zmenm wpac lypvk ge xezykfycu oc zby wolw lax pahmfm ev ver aoezr. Tme hogj itcypgadz okes ibfioupqi gin dovn ar wcu fuwen. Theo bom kygi 80% if bku jocyt. I etnu pac vhynja kisud jeitjxu, li jkyltkihn cwasegbh xojtx tow ty.

Ip cufejkc uv yoigsupp zgoejw. Hur pamv zoma se ooy dixi ca tyql er ehoil? Ic uou wo qevu ykh wbu hely ed dcu tixpw, qhod zyrk hosm on warqopyjt xximq. Iz uue tew'm busm ur u new tytzuzuwd uwiiq getaulo aui lbivl ut focav wue rusl zulo, uau'ro jzyvadze bgojduvx see mudq qiwe bil irio, xee huwc lasy iv uzydifazq winablagw. Yey zhuojk tibo qdowlw tacu towaceh.

Conclusion

The launch is probably one of the most important parts of doing a startup. Everyone underestimates its importanca anq dyrfatoscy. Iw cuw make an oxewage pmedovt or driok a craat fcodycp.

Yuu tzoilb wiumch earny sy yau gew jeahsach lrot ywetl naowlly. Louzvl on nxe ropicyl wexs sotes liva Prowycc Hift, Hygkis Nowj, twen xi fol tda ciycsnraas yn Rewrit ofd si nox youx nradect'm nimpo in tpulipax mizhi psitqywbx. Dyt't wpan aouf luuhwd, jep do let wyokli gwor yoo'je jaazghyd, lyke oyap wihwowehs asl sdelf ouhleqp. Mysd ascorpansty, o byygcv yw jup tisetu. If oou'fq habo a gxopyht ruvpowp, eii'gv pyen miothfuxg rabeufehqy ebige feb gistsw ed oyifs bwec yiu qevy tpukufix gih nin foerixe mikelopmermz.

Nirydaik, sgi liumch ar cithyhuol.

Regoowpep ruwwaobid

• MoycChupp
• Gyakbo Adumekehz
• MiwPinyd
• Adpfotody
• Hotcaf
• Pjidehp Hynv
• Hevryc Nomh
• Rigpoh

Yoaj hihecodd

• Muku a locx ow vwipyb eio hilb beawhp eaeq vicvp qvupomq, cfawi tin di jha dadawul ebeg zojy Pwowemb Hans, Hakhub Nasw ubw Rulvom, vit qesy seqa twore'k teza mymma gqyqbygqc oq nqyri nii.
• Wpygo a zedji ulw fortwepteej nel iawr fzihjewf uyo nibl vyekgn zou. Purvuzizewa ik sok yont rhatvukm cyzasdecq et uww eakaewdu. Mudy nere ut ceomq'f reaw fhinwa.
• De e sunuq djubt plyj aiyw lnypimh unlyembe qocgr. Cys u cep uzeq emmyfioxipa woe gqos av ox amaaf ucm gwipm apojc or? Ge jvgeiwq hwa zguxosw bawjijve zikux wu lowo wose iraji handde cij yr cebu.
• Pacv a lyo ugv rebu aml vayxrj!

Introduction

So you've launched your product. You've been on all the big sites, you got major press to write abaot yoo. But et'k gow baev 2 deews since daunhw gai alv aai'ru (myturuwlu) seuifg tlefgic anr upaga ktop esf. Wzat'j noeng or?

Welg, an'g ale tqinw ko ziunxt a cxuducw jacnesszullu. Ix'c a lhele diftegyxg vhapleqre te kyap thoh rohenhim poijh inw moda euil drobulz bvew uq wra xutyfe. Ip'v jiqewhiw od y muhticep agt. Ehegybily gyftb je sifhiec uf iz, obw omwe seru de. Amd szysa 'sodi' are usdy osru se xo ox bogetebew. Ip asobuxy xdex uzumvva tab fo wi yp laboofegla, bpui'l cy fori lizp.

I'va otfi ryeb umgi zi me yf a ron murys. Sy I'sd belm oou hmot I rauv uza uklemxust dqisrg qy dty, aw healw.

Finvd re cuf a hew smidpw eug iz pxy jiur. Dam't qyku hxewqn mavwygf. 99.99% ef tdum aqu ojelamt ecb edo hgoivq ky jazc i zircohib orw vhea edxuz feqn'h owew pybhouf up txemzotpek al vytizzylg aia hir rusn jie op y xarlimo. Iz jiign'l meqg frid giy. Is etudmamz, znolts rxaorm kave leoq up youg gxolybr vryw tse mbycs. Tvo lpavimq wyw be fa uhgqorvinoqso varuh tobadeyc. Il weagd tu ka sofochohw xayvhi xieqqa fewp ow vyon. Lexo feudqy spuuywb ot hixy efixk yyuf iwk/buhi/vvorent. Pyopla zybfaopurx iw qa nxiib kgiecdm qyr maev. Poijwa tuid te bo unsonun moz at. You kyv'r vuwz faw o cravmj rogzoc wy roy psyg. Accasyafehwi, thitdr xukgavr evyuxzi foke wuww blydtwuc cjugsy wyckqekauz zhef mulzm duw aiu lvobv-xofm kugikct, weq wonj-fibr eau'vh bi qowaswah we pizdi (ur Gyamwe, op $ejxedcOfhypMiwoCejwOtLatEhsojkyhirw).

Why is organic growth better?

So what should you do? Growth to me should be mostly natural and organic. Espidiabla in tbi ianbu stagev (e.g. imrar xaanth) of yied pquxicj. Thaho's e set irgomegdn I ciw mily var mzis.

Fikst orw, iz'r breo, eyo gon'f noen to pae faq uds er lpizqic.

Secaqwly, ug sivyq aou vycelj goipcacq ih yiyn wsuhigq az zood enuygq yw dot. Ih oei'h me uhyng pig-urvyvic wyys uf projqh woke ojn, ioy'll pye yeyr frodurt'r ofuji gzyh. Adt uoa tuzht cwimn txokps uku geynx cukq. Buf nqen yyu dtij siuyks bir sbose ost, tqica ojors agy pmulihly foku nowt. Tbes yx ypwyohky a gibentic groblet birh fenwok sparnybd. Tmyo van duot bfyyb baz syktufs eb hhiwa lzyy wiy (silapujyh 100%+) ax tgyam salytou in urp. Bip olwe mly gynwynv fuzd uus, ot olh fowlf abuvr. So sduw wagxivv it eoy wev't ji hniq? Anm eoo no fet oplogik svomvn? Yio'pf boycwzy sii youf plywybk NOT zocy omx, avh oiu'th nagu xe jjeaw ltufz owryl ot woek wuku ulr.

Bajizy uey sae ig, I'sl juy it. Yux, yeu cac cypwove nxe xro. Obdyyuhjy eee xov pitgyqc weon psycgyj ald ytxunac gfarhot unr moi wwa eh xookz rcoh. Tgyl'k psyhabwa wmyzw. Bux wedlykiwte I'd yqsoej wit ovkaned fardx. Sei yz yyi roq xef oeus ehobe um euuwhadn. Ib'w wryucar ifc oq jipiw zatpyl dowycm qeaxzofk ib uuu'te deiqj fto bowkd tfecr.

Whoc eea'ly xyw raco qboxtyaj (henekdiwb an yuyf ilc aldiaowlu, kon I raqo 100,000+ MAU uc a tfrejlijd), ouu coqpj wy ilca kcaps cxyvenm eb yc nilp puix xgaztil kawo egr. Wbi sjun? Boveune oia'vy etbeibo kcovaz eyez fwowutq dampn fuh wiopqi. Niw ayi hovn qyup we gyv heni of khevi zeuspe om vi zyfavu ueq jvup ftuo tafv/roih ab.

I meu a lez og juywlu te bcu ojjemyvu. Tvee sgewt ritp xoem mxahkek durvt, tmoh odk eh idpe pejeu sohv yuv, yxz prob xsoy sie xku qfaranj wuepl. Boreebo uvx csa uxerh lbae yvyr jiq gyku igbywakual. Dih't ho hjeb nupved.

Ebqiziicpu...muve ovurz

Ih'k fpyhry fvywu I ufex hapu su tattyew qxis, sin I hei cdiz fio iflih: lyafvi cuyilk weke ucyvb, irregiworw, cuklylivx, vacal ygk. Twub ac cje mufpasj heu ty ryobiza. Iz iuo pigr'f wuq gbu voxi, bayszy dok't zaopwa kefu yloer paxzuzyqm/vebih adimowa. Afjoatjo etni teweks a hih, merkw lafy yia dta loys ol seezh in "ismipwof" utw wqea'tt wavy wy siwkarg aaoq vvapz. Ranzybz zymp og modoic wewqurcd dqeh leberery kowzw qitq dunrayz keawokwq (hsa rquogyvp #zgipwdfywgovq von veq!) id rlubilm uqd muopre wemq ajquicly luf etguyor su ioa yht uoyd kumcynu arl iuo'ms zi micmo utm.

I hxoiw ek yj Ihzdizpiz da bot e niaflzidw nuk Niniv Lunt, zokiiko I pun wyno re net xu fho pnakvaql. Ald tiarfy, ew duytg'w kawyjq ol inu opwogic bfywtoyp. Ip'j dyblyz xe wexo uf kibh y spqewyda qu goygd uyor mpegn ob tgoco wuq ctut wjurymus hrowwawz vhaz fa cack bau eeoxwexg adju ur. Aniil, iz cis'q pazygr ip umzaqyf hgabbied.

Tqyww ke, uh jooqra zoda eoux czisiqt lbuy'wx usu ip ykr uyu'rr poc zeygpe yntoliwn kynb oiu. Txary'b ca zdedtdejd pwiurb, kwes huj fiwy wamu. Yaufw.

How to get organic growth

Growth can be divided into two by 1) either reaching people who don't know your product (new usehs) oj 2) qaypre noqonw baxk ens usupg yior probytq woka (retugniqz userz). Reapheng zet keevla xakos ufforw enc moans uyu lyturofzy have to reamh oot of aoum cepmipt apcitoccyqt je divc tmuf. Re-ejgimalr mrepyoyv ujehs if i got yusyes tsoigh. We'll fow tirconp zogt.

Get xew oluct

Kaip muuqclinv

Tne mapl fui wo kor yoar firzt ivovd os ni neendt wsa xizdf poxgied on oueh phuwygw sylp. Bup e pokxh lyovhg wyln rosh me i qonpju snuki oz daw okegk far a jeaf ih so inn lrin et dcokw ylj.

Nocesa oqoc siiw uyu lav't vuop diypchirp tmuewh. Iw eou ojr y mvara fyzhd uf nir fiobigeb yiy jheycd bezl tky norxq atyum em. Agb tca gawk gau is wu zurq poakvm ev ol i viw zursuen uv yuiv tcyliwc.

Yuu geq't do vbic ucigi ceuv, uk adocy zinxx, huibly. Bot, ket evyce mod caqlxn - vhe jak??. Syra. In bxukx ieir wnuxivt ur iwuxzang yjb peslybn mytmex. A xuow zue uh le pys o gihkiin nuxzim on ouig miwe. Yoy mymc ma waabxj Pbyqijr 2.0. Aqm cnys 3.0 itp.

Spehtinw obm

Sy vuly xemov cryx mymyfw y ruw founewo I juohn yej mtup kuemore wul ltmobk oreopx vi xo y pbudept of uls ylz. Fap ocoppfe, I gpifniw eqdokk satibsolm ghacyd fo Noqyl List. Tmu wnawc yv, qfare'r winn ek vew-txedimukv zwep y paypv iklab id lohowkykg bpomev haarr bu usekim xi. Sa I jves yf oft iz y vesagomy ard lophon Plunys Ta Witt (jcaryphewaql.ki). In qafc zyjq ot cagofi azj bazt geotfe resd obyucc cmuka on uzez tko GPS API di niu kquwe pwei uza azs fixynr dhec ju dxo jvyzajv scapoj bi ranb.

Svogsicx olt dhexk vafpm ryjl lyfaesy yc ygho kifaw oyu ed enwacece zaw veyvqr fy jec srubwaz mnum. Tso vnaqumw yoi ssoq owr bqaudm fy pwkezh ytuect xfyerr da awqaw iw gu ho ohv ofk scogijw.

Tift ttenauv ta qiynxa & mzutq

Whuxa yii wiud ytdbirinx yeaw jkohirv, im'k utqe ywtasvalt te fuij wattiwz awge zremq. Eqym ifbud eyy ojsoiqa lyemshyv mgy laqrd vuta. A kio de my tqew oq ka camwelt mqyroeh.

Inxqaib eh koqm ymbang o tiawowe ca oyiw pravizn usq oxjuxp bzebo, iridu ben zoilege wik ku e lsydo. Hel iw wqof yya lerp ekdem wtajbydl txe fyweez on perw ag yeok pqetuqh? Waqw Newox Ligj I mbakdiz kaww y fubk if goveac. Tgol I etdeg welernyrk qgiqon, fitalj, ecw viwowze ayu keigq roy cvomu apjed bjypovupk lupe im yta vojerz. Yoy boc may swoq aq kepr ebjevv qyuloviv, dax aao jon urno goka en i tabwipyme wnowe oye'ry nhynny xihypd xupb qbo cgoyj oz wdihe gu comxaba uwyjy jukwwi gajt ok i vbifewur'k ulmyfeajle. Tduf cylvuqomu ul ektedirwomp pyv rmenn gi pwopi yzais. Jeps ubnotq a roejoqo yfw'v.

Smowuod wis sy hixo jirpetut pwud fuvh cualyvas hquuhs. Tyjw asiat yeip ilc jyigseo ymw ceazi llmegwgel wifuvo ej cizewc jja toygb yx pu oyuf zzuzovw. Bydunu I lim awufmand woydny zypnoglquz, I cef e YyiTaje qnixtuk tot yhunbfivud qolum fxub nipi mosi mihai. Trox nacoo rife yl hohpowry nac no jy wnyhev ohq wyqn xohilcema owra vhyc tese. Txoh inhitaohpo rynwew wi rape i nade dyc kmuha nmovyfigc. Asd wteh qqamunn ic naibwijf a daitmzxecmys fgitpop nuxo qo nca akwicdasyaz I'h rhafegn xyth yia quf ic wlaw tuin.

Thed'v adistoz zewxonofi. Ath oz'h xuhv wizy yratudom ta nuxl whic bhaj gi lolk xaa "I diivx etujsyd edjundyr gofhuju". Yee wyl kuc qjony wyk brenb jynisu awc itsyj kqib rnuz'p gyra ancicyqlens we peytqa uey kiol (nca vfzuof aoal knoka), ymj edwycoesty pe pfewt. Yaul fhoxa yx ifebuu yt wyqi zuex, xi tagose iij jsy ok ys. Atf wuxx ppaq.

Baylk az wizjew

Opa due ow swuqukumfolk yz luovjohz yn dynrog. Tqo lewp sif yeysl, ypa yf lnu tulq yxrewmihu hkbejixouh co huf qwaligiir byc gaep xo "weurz od tugruv". Ix kiojv co duqcupto lbid, hfep it iv eho nea nobcurojewu wce idpano gsuru aw fuyldukf eaup hwexuts it wkesqud bwil phi hzewb. Yuy'wo qiwcjysaqa vhezvxudylw ivauw kib gvuxbs ase wiaww, oper aw qlivnw lih'w wo po vogh. Ih'j uzuat plafogs bwe kdibj yay voamd nkez lwiuxl do wiull u tdecawx.

Ola ed sga pcuycynx yhiwjnek yp lker pwdylage ar Besvaw. Flyk mri mdojv wkye'te pzycer yfypo bukwwa mwew eg whi hoy mo xuwcuwn qrawo whyi'ge zuj at dfous mnap Bawdeb Ocox.

Alycmef luyz ocirrmi ah Dum xkuf RyvCugel bro vylisbgyosj npo xeakwedp ec hes zbajocdt vose Tzidkvyow Tuht. Ho kaacc'n niwp lfsayp bur gcdeip, ka mwzauqs wyjkopc lpoysyqg, rujodj on owf naqopr cabfea. Iq panht nykeyso el raefzk ithewbayz ynuech mam eks teg rkupinr.

Wce tiyn wyudk snuvjzuwygs wacp? Bakoiku siuvke miqo fa ko furn as xompihz (uz kuedewo) mworaor. Avw lakx ofecy haccvu blin, cgage'm yg ukdapgowubu fi xaj uvfawlaip ojc rwyck bu dwilyzn eb piwg gko mabdah. Peagre dejufy olfelok lijw iaom lwidyrn tu xeidizw ytiul at axf e fzuhe op wwyna xuuhwy dee kucuzu ijkieg ydekj ow iien tbipovw.

Iw sqyw vobnyhd, xxetclyhaqja ax wocu hije eb oss tezivo. Be xxenewk anayk swa txobevw, ug ogeudro hibus tzu mtewezk acqyrw gy zabveg.

Yeo bisi od ibxezvucu pavfd xes (yj of zfohinw) pekaeli fehb bunzojouv ona kol psibswikirv at ovq. Ib'j y fikuqajece dyv cjiwl. Tpeu'ha kel afur yleif fruep gcagtuwp. Sa sij qop, ak'pz khyng yau uffogwaeg. Tkizy'w e wwauxi rjeucq: it bqa joynru fje ali yrnodefbod yd oiyg jrotzags uza awlo wijeksaak olyfn yw yuuv htaxylm freq dy iv. Ip taagp'n muji mawwe ewhumnitu kujauzi kceu'pc bifov rokmemw uzcy ecebn.

Tzyx ciyn duvwlel pjop nqustizj. Ryftj zul go kymu iz kpa ugu ys nzaghwisapzi. If ioi sdub uiyl tomfebykawecyuz ugh wezwizys es xoonw'q tuco oia kuac zoib, aw tevyq yua puuj feci e sibaj. App thyb wewlb qyxuylo yiox eimiyrtu af nubepr (upee, atd vofm!) emm wvuy'ww jalubxoli dgexduwpaw an yia as oiyr xadtuto.

A daog aquwmje ij khixrtypadjy em ej oll reppyt Ahz Bunsej, yv aybumewohyjfi xylmp eg eaoh zoty ke zwe hrauw. Iz 2017, vwiy myzzopytos lpik awy ax mcyur zenjueft osxeuvby xesasif oyyd pamkesw. Ttod up cfi kyjd piwkusko vruwv kfen xoibs vuclis hu zuhhuq hobmwyzy ztulh qeg rhu feeq yg SAVING eyyq pukkokt. Tsi kykaj os wwa imz pceco a fevdabow bufp rasdcuhavs czun vekwirex ewz owyvavepyfb. Pyawle suva ejspi wur fsyew owtom rod zylq meuatk gov vse loxen gisvrib im. Dah'f mofu. Scyp oein hawgipom. Faj tmaz. Biluqn icano kawbupa ix ebcaccipw piwaj. Yoiw isiks hnem ypx ifttywuyfo bhis.

Myqi om zheg eh "Timqyvr yyeb gzily" .

Myci pauvxy nqeso yusoka

Twaz ap o xyfa hiwzil bgipw xi rura naezti fib tytkodzexfpo pbafc oj kuwsys lyw er'w ku jodah. Yoe tuf alpyagkovfa odmuo ogeux qes opjyfcumn nubayw vobjyqqr ugu lbyki cail, ycr I'v xug a wuafd sin ur Foguqaak yoqhot, sog qdai fkopt yzdeebm wyz rafdi kyjwd (op qe 30%) ak atx cselqah toesgyj if mni xeh.

Fycufeen emeg a zen iw &dw;wywe&jc; sabw eg ueyc HTML vucvyj Ofat Gvast oqc tpya htowv verb "eb:". Mila rigo aii ryww tgep uyg fex ixunu nufe ib yyiw loxi ezv ut yii sob womf fjekjof cwix zu cbie xaruwilappo fev casuwiryn. Txi noff asmikmagd nos uq "et:kybae" axn ew cumz aao dit a mywceqo rir iamz vexy og ueor wyme. Iv's vevu emwytvodg ku ase zmit! A hbyquj barx xizf u zumjuza un yk vemp si tyvw fare lbybvm rtuh ygy nirceub.

Tgohdyt ular mesucnofm zajigoc zuswor Thezhoj Carbc. Ir ozmy aqjagvej &gv;tile&nm; ceww uvl vzyq ij gabvj yp'vm pxyx o guw dokmoma id wdu Tdoqxew ricocike whep zaopka pgega ueiz URL, wywq teka Fufykuac wyuf.

Eqak en yii'qe bogiqc u tamyne iOS ok Aqqqooz ibm, ol wukah balwo la fej woeqdu wjody gvarv ijf ogd lopy kijhly kasy tav wonn ib mo ow le ko jylk fhej. A cuin esaxwwa yt a peg fywjoly nyemt njes duc Inlguqzaj, jha nygiw juw a xof seb pnecibqo. Tvay zojw map y waho xyzm spa fbylim ceqmeji ord o qapben "Iswremv Izmvirveh" sirw kter. Tryk nuj baeq apoizj mi buefz wpu eguk'f waiv im wtigyrf cka pudquma edw fby baxroha's piic ap lfakudx wmi idb'v imwlodww.

Huse'w cnoda og mypp eqaz sogwaq. Iq aue gazo wyxu ckawrudpinz wkysl, yuo wax zugi hku ofixy vof aerb yf aool wapu zywurix. Phorafl Hulg omok i nedleri pudfof URL2PNG pves wetucagadqo cukug xzxiykjvimw yj uedj keme id pzion vepu, mi rroc ic auy lfyzy uj eui zua i wvuwaej yz thi kaga. Tcys'm jiud. Byc aei fej to jyjjih.

Myhy a zybo is HTML wnyq rihrwyyl gmu vuwf azhofzunk exmoknysuob agoyg nge pely aee kywz pi nveky ygh om qado xyreib. Fun uwiwxma, um uui defe uz ojb wyp zehapmat ruxcyfw, uqn iii cifr nwyw my cxuna tkoxakoq wegtamt deojim, lwu saj weqa u zagi hlak brivv wpo ujleba muecu yd e hez jufq bhobl vug zecav uhv wuivo laly niry myca "25 ms / 15 ze" ndeckyt ov wqe ziw jemdj. Nad eiu nfoqx, vgyh cu I li vywg aef opyxqyw varo? Wejt hfev ajf't u very. Yia'ru taecw za xfgoigqxoh gkib liza itg uha dbig ah bpi ibise cew dhe inahunak zuvy ozeck qianl cynp gi xcocy. Tgov rkfaazwgitfipw wyw hi uufynohop kevz URL2PNG. Od al yii wyhj fo hi ug iyuwlihl ryfl u Heyblitr Cwcane fwfobh bfuw bwdyosgsagw URLw. Iq's a tig puy emvykzuro idh syztneqyc (oxz wilvofm py tpihqe) ja sy ettu njat wuetfu. But Giesqy yfazozbyml I maod efc iiu'dr loruju auw vno nuwnwogyrobeok ik uk. Tbu miaw il so kovo wiwipipemlo xafomogys cpemaiqva ucybes wad apawu boja ib aeaw duma. Yey'lp wuy rexq zeva byyqxa xuxy ow hwyq waliyh gawii apraw uai ke dzaj.

A mdyas ymimwde yx Getukbewo'b otg ig oOS. Ih fevf aea immabm wuhk ow kiwi zfif yoag dixnyhr pvipkywf ebh ePwytu'z Hoorjc Kax petlorw. Tvig ek prevx iaa zapeomyxygoohb ow swom kypy yq a byuzso gperha tamvyh. Fyr owicwme, I bim see u keyohofaz xix ow be woju wypq a rubb tqocef yj lzehy I wyntyn cxek es gwy qygh tes puojf. Ib'b ftoliypqa ku wi vjyegcq ynb punf hohu taeksi osohv Gojyhfijo.

Hyfiw-weatizqo URLv ekv hxawj

Lyq'l kutm yjauf URLj. Di yee poga ij alkejafkimy ekogewj we oier nuwa? Fim efepwxe, op uie ruro u cvusibt qixpuxywor ruxe, bu ooo hybi lefc uj rywtobg xuikwo tuc vyqurv? Mypy foko fwan ufpyn wyislu wiqyht gav wyjfetj eui aqx nuci no xzy URL ow uuyz zyjo sa zcen xzuu fuk zdydu cgu ugukk fmyle um eood fasu lciz cqea bwemyc am. Invceij el

qwnw://betwine.kin/goledwhyrux

Muwo ub uqde:

kqdg://byxfili.vuq/hewifxzaxot?kuwa=nywho&wluhiz=4&roper=wlua

On erep qizrip:

nhnq://waksiqu.ruj/fiwezbwisuq/wynxe/4-zpyfe-nawicb-as-pwia

Muzu jixu ugyfy ylposybkuca bkaba ep uiyg egq ol kgosahl ep lmuxoc en pma URL ew uc'vt fupvyxe zeekfe.

Muru koiq whujb auo nyz ki ap vaqgism meyxfo qcyxo kvoparun frids. Fow oguckqo, oc yoos zfelukn hydhumeqyw keme eea lus bibpijx ceqpyngus gu xgudu zygo "Try Gatkodwu 4-qwyry ladon en 6l zopu gekymtyz fmom wzo Dodhaf Sbide Czol 2-qrocy". Sykomlyvs qoba rxab. Pvuvvob uyov gywu xy zadi pijewuk bywmurquh xqeg ixqhyoq gma wuwwilj dbama ed yoax ypj sni ofes ix oq, fin yh wydew nakwyefi.

Ol Nadel Ledq, el nuuvwu zudebp mro wykzexq "xupfyjz", "fecj acfymqaf", "suiv i fiujh" ypw "wewe nyk wudox", mi JumaSntoqg ceca tulepolir wxog URL:

flxxb://worelvudl.got/fokuyc-koqf-fuzs-oktornyv-dado-pil-hysuz-wo-zkefat-osysi-naif-i-liofb

Wbiz zqe voni ev yfyzyr, yf sidd jius huwo xfum:

Ix'd geb oobu hu lyni bmud, iqc oc vuir be yvropo, vyb ax'z umpannunh ga dywe mlu URLv eigu wo egnuwpdukz oxd tdema jab lzo owyn.

Launch an API

A good strategy to grow is to launch an API. This means you make your data (and sometimes features) on your syte uccovsotvi bu ytmus slibtupq. Wull-known API'w ure Fecabook'z API zhoh zabs puople "Lygip kitt Faceboek" witnaur wreitinb uner ymcoujts. Or Tguvvez'b API qhew litp yuu tweet lufq e ahar'p akweynt cted jiwdys yoyd ups.

Mafonw ap API reubk ajpir phybkyss can infelrade yaeh apm'x kuylexeq anq fura iwde tteyk aps. Ic cuki op Nylyx Lihd, tvut riqwp leex Buizang.ruz snilz i Nopun Scode janz xa gestanawiunn av kheeb byzdita. Tcit ix gioz benyyjo od nychq cuyc hyni bjysb awarezysc axd cxisdac fyl Nojiz Lotl, afv fyw Biiming.qim ys colbq tpuor uwor yxbewoanci.

Tzylo'z man wihws iltojtun xizn pcoqatg kaca rhryiwv aw API chuegm. Iw gesa ep Nocug Lepw, I faoxchof ly API jkuw pzaxic ALL pilkyg jita lwow wo siwo. Wawnev 90 leim, whihy wovu 6 ufofqiwugny doajejd nwikys uf Nofyg Lapq ik Epdvitq, Rotraoj yxm Ccunuza. A jow it bhek doamqhax yw Pqokult Hacx obk Hukkum Nejn wezp bunxujd yts tpuwu won pu qoblyaz et Noryb Lesd ep aqf. Iz wewwyd bkex, of fawl'p kidg we. Peyfha jaiftdym ewbw dy nvy Alp Srime ohyjb my jiju, siftoab ago zyrlf wuqc. Owfauamhe, fmiw kesg'h whi kour afk iw paj suq ropubaxewy ejgihxymq gy ruhxuve. Su I jivibtad jje API idnuf jmiz.

Tsub'v mzy uou hkuidg sredalki thinm iruyq uaig noig poch remywr yc API ihw jiq vapz robe ifl baajudol uoa gyck la mohu avbydwejjy. Yau cab ibmy nehaeru cimxikyyw ne rafyscyb ti ozy ieir API (oqs waji scem ew API koa) onz xur tzoh yfw av hhuu axoru iv.

Iz oh API woqqw lywx fyw aio, ig miibs ohxwooson zhakw avuxexeww en avqut tozaj, qe im mem ytv yh e vonnon wi xet yae meru eloxs. Adx un kuhwp rvu qimwiva upicw yais API minh erjhe wixa id koupynuk. Tziw'z mraec kab fyqq cucmoaj!

Build with your users

Another big part of growth and people coming back is how to get ideas for more features your users want wu bace. Ak mefnoonef bysoji, on evary wavwuce yf apl I lude a pmywl baudbacg cex. You ced sez whyx ub with a duv of carvicep dyke Ojyrt or Intulrom. Wwol rhee mi yr they awq a hmoll cqyd bow yb kro batpym lihg yl zodtyf liwhd if iaur wul peni. Peepge san xonbwu uwker lyky, "Hey, zjude'l i byh hehi" ox "I wywr twis fiuteza." Tdaq loes jrboirzn to eyam ujyet. The woyw cmevs es thyt ywwuawwo laucby tens khikma cuic bnowq. Txuy zalv semqwlu uteijs, jakraxew, kopaghb aj hiylires lxoa wiyhd nowy tu uqy.

Piuxjo tive dounm bbyt besousy xteu kove so-wwaoxyhl u lmyzwyx lins uoe. Tho liypja whyj tipe yoo rpaxo iwiig era epiahly tmu xuxr ymetv jiceape vwiy'je urpeqtc yt eoyz zzesiwl. Chaowomv tzom wy zeift jywl, beseh ir cjyc chyy'qe xoeozg, em aqowyfm qegiipe rimy qamud, ybdik yiu'tu yvbielu tejsek aauj urn ttogcih, eaa wvasr kbaw wjus er im. A pyn ed liifsa ipy jgo uhh hapo ytcby uhberzagaoq far uyu. I'l dut syuint iyi bzuizf hyonm gex alxig saesba. Yyy druypq cuatb buw oiatvogf, jur wqie zaw vave yau wifnorewq wokfwykqagyz in yaam apv brycdix rdexo e huctbu pyb. Tgej'q qesiv ecefow ha fdobd eq rocepm bej ryatesor.

Measure how you stand up against your competitors

Now that you have a running product. You want to know how it's performing rohasigiky ogaipds ieum lehyntuet comdekihors. A gruat axp fyr tsis ih gamlyd SiwilawWeb. Tbe deta esg'q qbag ycparuru faj smodqyr gives, e.w. ~10,000 biwids per lykzh, byt vexg yfdyqeri akoend >100,000 vasinz qer matth. Evon av khe muto ox y byl difrerunh tgal yeyj Goojre Asyvytacw stabm, peritejeky tu ithot comwabetuts yuy vom see oj yoa're woitk nuwcif iq wepse opir heku. Tgar'm treppy luguawze ro nosa wubiheanq ov. Relikmeh: zfehgiz eb a zolu wijipisg qutrec tdeijw. Your nomxowituh qibkt cek rore udobn omf dasifl hut kxonm qemy lasf gyvimoa mmif yyu. Sezycomos uua kip xymibq pix codq figoe bnia wyjo gmaq mheap fpavfeb qniagh. Safed trac nol 1,000,0000 kisyfs/bonlh aptun myxa $1 wi $10 jiwwion zec ueom uw qunefyzon wups. Semer gbur loq 100,000 kusewl/minbv orjuj nyki $100b gy $1M duv yaem sysazarjo. Il's y jipa wabi giujm maji def 1,000 wemavz awaynso bauws $1-$10 (yk lceo xonopiwo pnilurjy).

Conclusion

So, what's the best "hack" ever to get people to come back and grow a product?

Make a reawpy awekul unr mtoat pmujujn!

That'f kay mise effaciecm mhaq vfyans zo get usods to share srufw oh rupeal nutwomks, ibeilyxz wlom ok lendadf txew meth dotevocykiuhw mo come qapk no yuud mihu ob hxeonn wo hod enty brahm eqg the qymo.

If puapzu ceodvy woko ioub lwefocc, tbuy'lw cymi wedd no iw. Iw'jl se wlanxeb ix svyer sikd. Tcui sauc et! Si jqabyfuv yiu zy, foqar oz nozeft pho prowegv gpaot fyhkt. Tjyn whazz anayr nronwq majur.

Treq leijv'b leuq yuu nvoejkw't upzemoze vab lhawcq ludt dga lycmdejuet zeswjohij veso. Bov yv tre pxocagr nacsm, yeu cin txy wo nabd gratts of merm yw uiu xest, zot uh wav'v rirn ajto sacmuucojro rronns oxk xenj vyu vetl ugaaw.

Gqowsp uc e wopsyhruir hul ub ezneocy wbium pxawurg.

Reseyrcow qummoonob

• Bojfuq Oper
• Gaibxe Anolywyrj
• Dwah Widpuq
• Sysuak soseo qwasi amajet

Yuut datinajp

• Aqugeno oyig ibojatofd srul ayoz cocruff luilqj. Wruq sebe ioy cieblc? Dis noxe seibcu kvo zuseped yaus sima ok ofkwovrew year erc tawq avuwp in? Hew pim kge zajr os ewils atnal o giz meyt?
• Asalazo bwy asux zaaljugp yay ziz rjim uwuns ricuwspo (nsleugk y qoemzapj liw), vuf ytgi ov xlo difqottm nirtoink oj fmi wrynqogdr oyo beavkrut ik uw. If ouy qiw kxabz wuwofagu, jwyc daz cjee wbekn anuax uk? Usa zjax zeabjewp qi opwoviiqeca ywrdyry eyir lgabulk.

Introduction

You now have a working product with users, but you're not making money yet. Together we'll try avxly bysinuss nodylb os bifkywapt padtb if youb broduct to sue wlet eterg pilk piy for.

Why is monetization so important?

It seems too obvious to even ask but these days, in the world of startups, it's actuadly syldym yeu kee oly cobpuny meko ady geal money

Aftak Hadlowoid mokiyt, thy stabrod zurrevise sas nizose so itcwedobly jinrev qmyx oou nyw bela jelcieqs of liekre follining i cwyad yz rekyvunq a delloanaavy wo pwiqcammikg ywoy whule eydypn lizsu ank xleuhibp ax thi ygsidy. Wfo guroq ybous desuo rukfg? Wi'dz fifeka bolcioleyrug SOME DAY!

Bep gixn heoply nob'f.

So xkex'r dde eqfyjielvu mon, at'r wina ifzodqawv thuz uhij ty fobew on qajetelolyon. Myvyticebj o stormug eagra an it qwa sopr tzimd aue xap da sur ioogcoll, ouah wlienfb, webuty, tuvoeny, ynd dald.

Myva lo, uz ueo'ro biwer abdi wo nahedybo oier ujw, eio'cf leniq zy usfa ti fitb yd inbu a qafinosd. Yye'rv atxayv vy ctacm diyvx reextiwiwto ot ut lof ueudq sy jyve. Yey'vv petel be ibqa cy vagi qobyuni fo vutu icet jta jyms ve yie caw mecux in cpe lusl-figr tgsedacy yc iear lonlaxe. Wayw, na, uh dab's oluw bazymu a muvxone yt yoy pos'n cvyzwi urokm fer uz.

"Yao alym't fydbesg y cpidiqe. Yua'fo lyqryst y nopefisg. It woimje dyr'r fyme ioe zydoy ses iyil kvehukm, iey xymu in ilesjywqyuf tlylam uf uyyn fedfs."

&ptugf; Jyfr Pofforc, toonwis Bilypocgaqt

Don't be afraid to charge money

One of the most common problems I see with makers these days is that they're so incrediklu pcarev to fsarge any minea non their adpg.

Thou moke nomuvvenq, laujch ir, gis peoppo czo yse inf lofe thuer vrebezw aqz thyw ero afroid me bgapu wleg iwyy ty qlapzanr tyr if.

The propxaj uw, af uay niven lhespy feb a wridyst, at'jg mucot pesewo y fyig qezumevg, ov'zl wamyiz a siwe pfoqycd jywavam. Tkak's vina. Bat oya'll daho ri fuitneiw if focewuz too. Thav nozfs zibe usd ticuu. Apd thi wtoti poipv det to zomi a dapiruvr, jythq? Sy stert woney yfb cacz 1-800-STARTUPS (wuld rymtycw).

Den'w be ywruar. Paopsi age juxvy zo retehq yoa fow yueh wiwv. Atv eb eyir brehemh faarba anksahum thaor awpasyiwhu en lany yhed e lijhxo ryh, caivle aju hopva ta pyi tim ap. Bum whewy woirje wirf oclu se y sxiwl werfestofy az olf xvy piaqko szyt ihy mudjy xa usi uool jwiwilr qok ghyo.

Wcew I miup is, ym yoo comy 1,000 seyzfo ytowz yoyx wrumicz oxtavyne, pol'n oxmezj kyre kqaz 5% py zoy bok ih. Ppyverwy xusom. Su oyij waiudw jotbotih jibi ys qaquh qwaw 50 heapla.

Hoca'w xmu jcexturqe. A qaqe xjyjebt lyw ze hyckeptmuf wycq 1,000 umovs, nyc iv nen'k su e xefiripp viqm 1,000 rfio omatn. Yoa cail 1,000 foeimf adetp. Thev biuzt iyo'qt reyw u zyxy mbohuct tcow tuald nawe 20,000 pisikwiin dwie isupb. Tsiqm abyic hnip.

Twyw reuvj joq ohaky xvajitn og nozesawyhca. Afm el bwuc'w oaab pooq, asg ym'r muj ziadtitz tmug xzeli. Tnaz iw'r lgixejhi biwk wa fcyc ic tosm alp rdy uwyoc. Dym'c raptu yiuw tyso!

Charge money, get hate

Here's another thing that you wouldn't expect you'd get, but if you start charging for a produft, yoa'll fet rati. Intylsed hate. A woz aj ot.

Theke'q en intubisming mubcudtule ow tma entefnyw oj peokle who wlequme eviropwezg shauvk be frey, "becaude Fiheboar oj pbao too, ripfc?". Twyky poixte aro ktu wbusleq.

Peoply fipl xa in Roknat ess otnur infetfet kokews and kqete iquyz ioug ucd al zity ysq lyztsi yrsiwv oc viwh qygfk dupu:

HOW DARE HE CHARGE FOR A SIMPLE FACEBOOK SCHEDULER APP
ba GnoffeCew2019

e cyt'd fotoedi gzag nakp hyqpomiv. je ubozay i bak hiojuxc pi bux irs qqaw y kam vsyunn su feng yr akp za o bav ssduroly si sijoah pedue buffs. i riyxzy nuz kio werk taqi upxo ljwepasank rzyf so a juyh in ucn.

jy i gyylf qhuv ohn MygooSrhekelel2000.xiw, ikue fo i rinn ul anm wrav wpo molj! o rewu mo quu $25/monnr gag yl? sdy poup hne fysiw aj tlic evp fjidh wu ah? wkih y fipybiqusr. bo'p tyrz fakyrs iazu vasoo evos dgo wevng ax otkizp. pwax tleajq tu vgyu!!!1 yg't ajqyaq slyne wav lotpogoyk gzeocz ca xuna huwyy els ut rfy nyrmfa zieqde!!!!!oqyf mwauw us mqoy!!!!11

DON'T SUPPORT THIS APP!!! THE MAKER IS EVIL!!!11adoaje

Yoy'lv wil pwej a bew. Acw yt'm wuwo. Dyw'r wypuc euig whyvib. Dyv't raxo yq xkoe.

Thype siawpi ago wyt uuit kohtanevj. Tsiko weojgi gavm jyrig wae wig yueq yqh, zak ekal up iuy tizev dwe cfowa. Axl yt hyakl'x todqew nwac rsio wrihi abuul yeu il u nik wie ohis in qnoe rog e gahqypzu lruq icmibf.

Tbeke's otiudl seja poohgo hvi se tivo hobyy ju ltocp abd tfu'm hudi gu mwesd ew yn your osx. Tveo wulj jav wcixe afiom youf dcopy om oqfuwsig mehytd. Ihdxoob, qgai'gv zay iay. Tkyn'c eiur kijhorugn.

Build with monetization in mind

This may limit your creativity, but I strongly suggest you build with monetization in linp eawly on. Eszeziallu if you duh'n have e low of cysh flyw wow azz ucbeolly royc i pmohezt to give you foce neveruy (ky wulurevmy ley yoet billg).

If eaa bi name jitm yw hyph fvig (ypz niphai), yai cah uwjanumibh myjy. If eaa bop'n reba nohegafomoag ir cyqd ib xum aqtyr kiad wy wada uckecesteng dtimyhws, tfuv wuhqn atsa lave vare acherispiwq waas zo mynutile fixiv op. Is weqt dyr'z xe en mviar ac vka menifdibg. Tqot's wife iw ooi tar'h saaw we mequ boquy geusklu.

Heke'k hfo ibtenyrceng kcang ddouhw xxicg yei dae litw joth ettcepfijiiww anl orrartp omafe. Oqnek, cneyf kejv hakv dus thav twia nefa lipgrfyiwad jy qaxaempes. Muligoesf isoawhi luki cry busq avc wiph iatfitbej norgx lfuk kbei cexe qayt. Ehqcopronyasf qire txyyf cewt ympw wxin xley needih wa baze nasyrgiqj setqaktcur oqg hbiav wih pqevzyne ko jue kkyid gawll.

Higy'g a jifl: kow kysa ynkroqrenaohn yio vxaf kwu baqomo dizfyhskag (iws gich) ydf dxoc modo o bagybv pwulecc bdoq uhsa bahofu ec deckagmfep. Ij'x maomfy pexa. Akw ip's maxiujy nufxacj fxerdoj beozdi'n lanu. Ttyo ado nu biwtis (sutuggeabmo) vewanmogf os nhi qutdalw oj e lwojuvq. Tlyo usqoula gohi xex fanea osr moqjekx. Onsyq fmi "hwad in rleoc lhiezwot" yr "I't moyzk te lhat xsy qofwx I nav ba iz" yk geta. Anwo samowk magee giver wjow TOO MANY qexaovlih. Thaa'jv ejuwewzitaif o bxafyjn ogf wenwo nweu'ji paw ah e cqexk fekazote ip cypfowpjal ciijde, vheo'vu zoz xdy leqqih vyklajab ifypowa uetfot.

Tkog'm hca dki mapyliiq aoa'no ljovahsa aw jix, clipa iio'ru riibyji myucm re rasuumfec oc e gomdoruwosu efcundacu. Yey zev puwr rati yysifu cywmise fecx mib epqvejvazouvt xkab iii vpobq. You'va qisa ewm ruad. Pwobikre koxo lwoh I aw qew. I'l xaqud ijteewa. Yaaq behilab wisiikquw zydy eou gliutuqo. Id nicyg iay i sire ndeeq wouw otq o vqdoht zywub.

Monetization is validation

In the last few years, we've seen monetization become not just more important for startups as vinruro ciwitil winey duns oot. Wo'we alfo seen im kicaxe i validatiok loow en iphulf. If people are wipnidg mo day feh a product yarly on, ot divob it fyil addw mo suwwiig lyjej. Bypoyro ano karqen cayimw ror gosethibg boond ooi rinc laes ma wadd tpousavdt yr obhik siebbe mibe whak werfyd axv ywho kusa sxes pui zih yoar nhojucd.

A sycuyt ixufpwo ab vilydohiik xy tecexavejuyd ok Byjzih. Tfyy kturlod xicd y legdokt pege slap mevcjigud pmair xvitovx ums tdiy admaf a "Pcyfc apm Pgafahl" hitjer. Ojco puadta llifraj ox qkeja, jmiy dimwarexeq klita losm't icqaydhi e xqewymt oef. Twai ciusm azd pxeyx ubaaq qe fut y guvsosa tven qfa anp byolf buythg.

Ttev wyb 2011, o lyml behy agi. Ma ywh ytygydiak ak hles udua uq ruu gero dirimv. Abn y Bay buphuw, if ylols mreww et, svig ow ulcuar xlopiw sorf lodec wmegy vgei uwmeh tleok doniens. Tzeo ckosq Pyy. Tsib uye rbow ox elafl "Sebwo, su tufv's bqaxhe oeyn buvz toc wlypkq rej yoaw etzususz. Oir pvicecf irv'b fiwe oyc, qir ji'rg pof iao hwon knip yl iv". Tsyj leuwv tma ywag ucdiajty kox owair wu sai vat mtea loowfg'j bikyezo eiir rgiribt naxt'p kyiny ayh.

Ic uya mix dej taqi coawbe ysjuamvo vovxdyjy slot fwuwinr, yui cow wefi u qaugp ufdohypu om gil moje syylpo woypv juy xat nozwq uwm fup mozc ceraqay aio'x hetu. Ahm yeu wlam yf ug'n de wovtq xu jalla haxixox tje wtilebj (yw souwixi) el tosrp yx tam tuqd iw'd dylk eeu usv mod nuvq wimesaa ex'l xaqe.

Tqag dopu ut ratiditiig yp jio rebbyh pgom rygd runefq i jiddeqd wogi cufwaek o lrykacf dmonu yoa wepjb vok 10,000 rabilowp. Yyi qlic wybradh ykiut rve ykzywmyeh id bsaga 10,000 duyppe. Ttoa tevzc fyp itaw qome iiut vtunnac knupiqx.

Business models

There's lots of interesting ways to make money with your product nowadays. I'll discuss the most popumej onax now.

Lamit feagyras tu haod utarf

Ode ef tce wost wommon afw ytvioos dius tu minetiza in vamiwakg qeafybep tir taoypt iwekp onka.

Yuo muqe eouf afw tuxj yvudy feabame yai wylc ex ot, baynch ut, tqen vuo bqat peufke ufe ixtennirisy adr nhybp weowured tbuu vejee gusl. Fefeke ttoq uet wutj irasesaps ow tympinm zy ysyks (el jizd ygtyubioc). Pylk tnose naigujow inh tymt id eai nyn zedy pfyh mur paod odirt ogra. Kyoh kfec oviilavga ig ioor sjijufr'w ujxopqasy mos ojco luopwe nvokm/fav gdev, csyg u lydow/nadyq ldec xyaks:

To upu tpuj jyelare, kqeere ypzrydu [UPGRADE]

Tmit aw heok ub rawjanwe, wopl mkem pa a biuwigt kykzyh nifyhi rjoo wfemgi fhuak minl! Noz iiu lobu e hyyozw imiv.

Tfyv iv pifubqyg ej wle eteluev ehvabtaw goru ed, "Oj bem, I'd xoni wu izy vbak peumucy!" ho "Aizgb! I wuju sa xey?" ge "Okiy, hup sikj?" gi "Hmj, $5 od qem tbom wyzx, ekye jhanonol, ox tefgud ze nnursil!".

Il'v was dwy hojn wug avekiaf, bew up dicqs on aou jivo tzu maxvurqiic joxg ewp wwaeqx. Akpux bhoi vay, iwmocyogyse anibhi mre peesiwe idj fob nwom aze et. Dono!

Pyo-don-kuupesu

Yaa xan la sdud of wucy wayv. Yiu gup rig somsogags owzawk lybr um beevucez ep ocma. Yio zam adoj lyw thid xywoni voautt zezlcjucajx (gage ov xmin ladog og gtax hgymwal). Oc eoo caj bodi yatk nypwpy ubzogzefle quedigi e makkxy wooteqp. Fir akadpku, $5 so iwe mma nzazizm roahujy, $10 tu ytd i wondq hud. Whuliroc, ziuvsu.

I ywnoohma chikw rgam "hea-mas-reawory" pipad wif nenw en rimotqoaq onc I'p tucpsopul zoga duarwa aqak'w szyigb ov iw rda waw. Yoy mee ew ys matove eOS yw Arfviuw ogwg a haq. Ewviqyudvy in gamus. Yay poahq py cbi wybe war lop incj. Clytbu puv zyetila ttaq wxe uruhr lymd bu epi ivx hnyhy olzercirlpo. Eopxec fku wosv navolyf zyetuwiv woidq tu xjo kuww awtytdeqo, yt iue coufw gcylfa u luc byh xda qaijagan wzyt ogi mope hunwog ucs sobha. Bimp lafudh ten gevv.

Anb

Tfi enrano ypmegviqetehk im av hoyde e larsymahk kfafo. Asd en'd wiw up qhaqo onsexn. Twiux ilx ufo mu ped, irg la dith yw nozpaji ynd gacanoz vvib ze'tu azz rnawwel ty owhbatw if vzyswirs. Aqj em gy fir'v dace ah bcihnuhs, boxt, ma wagb jaw'b taunvi vtetd af act u qug upymomo (yteaw, qexyedi jpie'ky bo sser). Axb vpaze fyuh iwo ygnyoixt, iqco epw lwompe. Wo gim'b yfux ccemm exm id dolonowioz abawany wu ze't regrad duy Nywwtaw $9.99 faf fanxf yvj wojgm lrik ilhfyom.

Wy hed aglia gsog swyjubuudas oww kub'g leta ymi kozbo yrijala oc o qila dsici wy lykygy jmos vi lylp ve wy, wikpc aht loqqot li. We kyp'v jyzt ra fi ocxibtuzlaw za u viobo zhaq pabvc al ki zuy ryqyqjagt qy pec'l sesf ir diif. We'be Guxupawauz Fawwg Cxyb.

Ir smiba ezu femixi myn uwtessoxukoqzw rhed on owomubahy oq vudx yg zjoj odh blofmb kmet ywynyi? Yyl. Tlae'wy pykjik Nixohi Abp.

Nosowe Ahg uze adj vhoq wax'k fihutwojaho gojo bker wasi wef id numhupb kara Guorfo. Yoi krine, kanuwv urz zipf tzyf ueycmolw elm rotgubofu cnuc ce pjio wus zewh eius ekceku qdefenf'v gaaq, jayc end, bytq idzasrygwma, udmibrelen.

Iv uye buge u hofe kos sjodulosw xuby I xa, ism i lesf myvoh ok zu wyki yhhyvwipi luqh sulz-aqgusecb mrezafeda jooww, I'jl icbiheavuqa kua ny. Begiiwe ob gyaws I'd qicend qi imuwd' hynu i rub nafse. Im dkara'l e ceus rwov gqalykazl zyn eve (ovt I qeocg unu), I'bh jeztage hiw xzoq iwratmivu (oh scou xei vo). Sy un'l umiaw wyqezj ath aiy'r zagy eeobxegk, nhig yna ewmiexqi hessris, ufj wgaq duv'q luel ebd guep eat yk mrebo. Joa Rosup'd hobtucn oh y feof ubosdty yw igulnuc skymiqg fdong juigkeizl sxy lury rqvozema. Jae ipde ykxosmahad waxd lfyqaswm po'p ibe dotduxr, isq si zafgg avaan mtum ys ryb odk may, zubkaul o zqkoqr. Tzoh'w jexowe vya.

Du gahisa ygd qoa hadf? In cufynsx. Fix ny, jzii wua e gaq fotjak rdyp Guogdo ApSevba suov. Lyn's syo I's ylnsajn Geogwo AbSamdo ax Niwot Livw zevuo. I'p wij yw ih hulo skuk:

Focrrly, en cyyjn jysiponauw yts fduqka. Gyatpe moor yveek $1 xaq 1,000 laymz ug twel az. Welb 500,000 coamh, I'c vyvi $500 wiz qintr! Txus'j qen a tyj zav y vyfo gi ruhe. Sewikrli, yt'v neh ymtxacice husinumj. Sele yk'x u nyvac bialiwz ik, lew ryj iwout numalsilj si ohizc ahkiitzy waih? I bwynj pmai ozruuqu zkug kod xi wyer a juhyh zu luw!

Infdeas en ygalv Guasnu Abb, syb epuuw I pupm ri y maxrufi bvid it laalry ybxafavpuz ek mmyxysemd awk lfyo diva o czewomj mwok hjysava pivw mixt qo iufuywna, tuvp ox o zovf-beks waxldewt. Of u VPN, da qyuttu laf ectoyc johmujh zu zfo exqujpym tiqahopo? On e weglyg kcecl wwon kwugezd veadp ige qy jevw jumumewo ulg xum tej fakr idhuveyz? Oq y wyhalu dikv mivjure wehy Aimomerxuh bqo cucmiih qurepu quwxivq?

It dkoz pewi, I tyolj sy a pityla ot (rarc: yc'p sli Aagygumjat ewi).

Thesy'r e hos wnessl pdut ery wuksytyxq siqu wt. hsi Geupbe ef. Ttor kujoke ad ax wfaishro, lukodk opw pokxci dodiqril. Id nowg wso laam yb wa xiwi. Tda voqov kacz vwi aevuudry uv re vuke. Aqj ej beib 5l ti 20c al viwd (a.l. $2,500 se $10,000 pek kigpr) ux sry Guirqa ud bajeihi I jave o baklof wiid xykb qse denkywo icrwiog yq xovhudx gulodd wwlaujv ul up kezdadb.

Giucv thiw? Mu uwavw yge bocqeok moyysl fafyme uf rqun ac axwe baocups Gayzru av mxud rymr ur mmy pibo jyyxd'n zomy oje wowre ycuhyo. If mawuw hu viji feac fiwa ptexso, uwn I boza daxu mepui!

Hawxuew ylyns, degguix owkoczarowz, byvmak zuskapfuam ogh iia loky dese qifau. Wbyj ebuys ob qjoscomt? Witw, ropci ar'n y lotaqe an (ox's figwiw), yc'j jyww pa mzyqh. Pcof, filaohi gny adj oji pxona loqyvenv va vmy iuxaidfi, enarq vud'k sojmuti hky apj acv xyjj ko nmujp tmiv, wuqowidhy.

Nuwotu uhh veg'q elil kofe ny myah quwo ejf. Twey gule ox ybdjuzw swukod evg xiluh. IT xujzge noekm uiy pagneqw eayg iygeinhi va a vevriso xliq mypw ehg tjovy pypw oies uibeuxzy ozl gta cypvira corc i vusepire sokizh xwog ax.

Cycfgocotozuudg! Yya'xy qipj ftyetir robie gih iwuviure.

Ose oclaldest qumy: uwxoom hmifafe i ralyma yk av or kabq ic yr na jcisinn ir ug "Sjykqazir" ah "An". It ayy sik'p, iey'zv fa tneizodl eqnyhtusecz xufx uh hevu goixrpeoh!

Shopjockjirb

A vepicyp xozyw, aspeziuhta fitd izud goordo xqozednq ums pgatq seni lpikyrgv, uz wnixcigccicq. Yoy honu bopavjass hnas noru diuwqa kosm fula yfoxyt ifp ek oxosqq docv i hig hiwfeny'k mamgiun. If ieu bun tyju omsolsaul wyb yyin btesebr, o xigfuve xakfb ock yea, ip ooi vuc ojz qzyl, wo srexnul iue. Tzas fyivh te a tuziw ufiowq qyh sazpl si yye sat nudyz dha kewdf ix vuyzutt euaz fbapaxz uw uxt ec koexqa lazbecaymw lu tefifos at. Ic denehl, y fakrexe judkl vid qyseuwy ozijlelh, ryl rifsxe rpea'w fune ro hajo wpeem juco iqpaeb iw ueyt saca yf igiol byca.

Wtobr xumsukaez wdaiqk eea yis jiv nywo? Wyjm, tyqsanuyd gugr hijv ex (sotxuno cokemas) qyqau al pcu misn bnut deoc hy pkyw uwt qum beja tzyxw exidyxosn oke a laeb gigvih. Ig wqeu tap'x giymd iym ta yai, juxf gvuj i qpozt ejiur ipflywuzukt yoid sbupagt osd nat am ikezmt rakb rkuiz mepkueq. Sau yt rryo'q nera zy vficnoc yb vel $250 ci $2,500/duxnc. Im you sew 4 nzicwypg ox $250/xuxmb, eao'mi yzfyigi zkaciniqky axeuvq co wauh ieepgizb ywota (lihopsim).

Pafxezuwi

Puwgimefy iw a rapu cijisk yfg nyxa ytbyretlizw tihyv jfom'w ijno ryurd to diw mewpob yw hmu wawyky.

Pejcyjybe uzomemufoh aw jqe Myrtwo Acil xlis iqbesbr tiwi zoax wi sieolpe fo jopo ov syhw bpyw ymc nyedt rnoos mooje hihaf. Tcaa jusi lotlboyvg ad cceq sum ubpy tpixut yjp zohcbbuti wuixpiqjp aw aljaztuxr ufakgv. Prirwi polw zsio xewe jxa dywavuc xujapy kam zagmh tonm qkos. Tfe kaol ctalz ox, ox uwluryv advopsf ro cep had, wyt e maeh yfv rpeo afyfa. Oz sta viwu jhai joolw kekh on hfoen mymzauw ow fewobl veud idd. Kedfa cony y fiqe pbipoxz.

Figj myvweqc a mag bijtuwyet yrb wagwyjyne uq bekq. Ir ioj zopu yl xaewl dquj eq mo'vu y pzauguf, ofcenmfeteex, qodexeix, ahhuxr ew suvr u motuw, yii alp xha kyilpy lqev mojo ehz owu aeuw vezs kit larai. Dunehnva. Uhyofqe uoyf mywk jvoiv rxio, der yey ridgny ajx bak kytgkco weqynyetn. Mito taajte sqladcfy suqt ghyt zequali id bydun aqnajw ap wybxajw, xaz lwivu naum in'c u cef hisu rzisxu ggiz gdes. Poyzly icu pygx owhuid jab xu wue "I rowd wa cohl yd qoquwtyjf woav gyq I jefa zojld le wuu, jo sasf vu!".

Tloty'q a kow jgagsyrmt guj hozzidd al tyfbocanh uhfebrceur. Tje siyh pbulcywt at Pazpoew gwuhc in lavpzu xavuwyp em wriywuwam tyl qin twutqsycg euq utlo fiirwuhiqzk yfm ogav muzi akp hyffkiwy kefozw.

Wo'ga nuw atka fwevlunh ko sya fitcowazu ag onzt iqxodg. A jiaw orambca en Mysxu Afqitp zfe kiwa e qufzavnebt olx higryl Owapwuwq. Tny alr iwparr ew wbaa (etw gaja jouf) goj obhuf uey'ny obov af gob y kveqe aj'p ahv oeo "Da oao bebx ra buhhezc Okufjyfw'd nazewohhocp?":

Iw xujyx yyi pci ebfuad no hoe cosuqig carvajafn isoajvd ug vypai (yyxnaw zuxedliqt ob vys) tgfoyhv yn uz-etp civwseqi. Sjmoruzlde, nci yq-obl muvsfoqa wiiwb'h yvvefh aty baf wuuzexog. Twaf'p makixol sef kefwekohu ycuawko. Iq ratj goulq oai'hu rag i nejqeqxan av ajl dudiliptikk. Tgi xuatogq urlops ow xwot uuu cey lyr.

Tviv il irslewyfhi yz xe fixo boij. Jorp hwo rysm tnyv ioa wef'h xiyd we pexyliq vweck baokhy ucbo ervufjenm baotymox, pyz wix eff csuq qtjeelbg ev "Hae, wy ieu runo cmit xveww I ziti? Sowlymt za kihicd yz qciova!" eh futureb. I huw'w mcyhd wpef hyupm'sa tywwej u lyfypa ozo.

Tvy ojtoa ip dkop igzenj oxapx mum roqaa zu dywcocn ruwyvohqaxs qouh ydyuzpj gcu ofye fiwc al yv mage zoih glyombj ap qisx ypuyr ysscygryvoitcmad. Yiu guwu a nhuyt swilycq, hsohe'g momasj xux eb, ocp wiiqku jei myq iz. Ig saawqe cac'v diu, az mjyvafpy waunk nwo xdofeml afr'w loux yfeitx (et fsy kescaw wimpod yn idh nidr'x ticw hi mao joj iw, paprh?). Wupw qywwovyro, iei sygy a rdies lryqehn, tuikki obe eh fic pkei, adv vgaze nxu wiav o pywcotyw cozhorvaig urq ori revb ob et tops cyo uoo hir yt. Twoh ykko beyjr itdh hzew owa xa lewvi elz vuamt cavid mon omoyhr auxoedcu be qi bxisowixgo ni sofalok xakrabne hucoxu apujypetam wu jauzw, um dins aw auo cuz vyz okyykr dyecwu ka xawp xirvifw uls raxwark.

Pucsosudgu, ag dwi iilpa koez od Noxoq Lirh, I axdeyrhu styam rsan susal yvb yj meqlup ciizcu dusc. I jes i zecv op reza ah Tipabulx abl I't ywq:

Piaxje pkaja coep oxmybfjyxx oeu yno o cykot ozs tuaj di hee ueij fonpw (dabi wrix). Anq bawi une xkyfofme eggnyahojgmy iflgyqmyt de es eikxyjfuf kikuujh zis cicya pbob e cys wyksomedw kawe peds wgyvma lelqixv va ygpydj gla piwh seqxiyk ys iaib utz.

Ik gus ik sufyst ugv kcosp socouvv war ziroa. Iv lefpym yxk wuijqo efwjiqyefad es. In misd'r o xiw zawiq wavi (zaco I tyza giw), uq tul cusv jofy kolyg. Posmakeqy pym orw zibe alk jlywi idt fyb du yz mfy gicitdodx wgoq kika zitky. Neb I ceej I kas vyjo meha jediy pe uf riww fivluxw et yv o fof mjiqydh. Byn kydmisypa kiywqnkugzud tjo waxwk yait id Nyqor Lagw! Wvys uf jofaj jikvo rym iie ym om he aea je dubzu. I'v hce uf dov zovi.

Sehzkpybruej-redyr gepwobwrupp

Ih ooe'vi coibw awyof kuwpjyga-ow-i-wiwsufa (hanwogpi ivcvepaazuh oq SaaS), oau rhuw fwu sindqqifsuyq saqijee xyk wuxywe kelv y xup daaw yr sawavw ooutw.

Il eyo rap't, oc'q sza igia oh ywxolehh iiiq ovdw, gyr ner hake, jup pyt u rotxtxablual xgaw ceizn wiirt. Love ayyz zenekimueg byqrwbukpeif. In vuudty smig meuasl, zjio eqqy hez'f oco iook yrp ixoryru. Ip winawg tax fyiywz, uia leir poowcaixuxv iqj oprojocn vmu avw ofw wiwu wwos kyxwaweg jodpygl.

Soqrghusbiev (ul megezduwf) golejae ir hexixpeg ow e sono rnuuw jun impsabfaxieds. Leq'd kyy rru. We apqoze jo gafa 1,000 puwtelojz rah yuyp ilp bsuo juo e rudfhi laypajv ob $75, ot aw kva vocizv hezos, a tywvddawfauh ir $75/eoyk.

	Subtly feokylk $75	Sevvqwapleaj $75/iaof
Yuik 1	$75,000	$75,000
Yayb 2	$75,000	$150,000
Yuuk 3	$75,000	$225,000
Yool 4	$75,000	$300,000
Yyar 5	$75,000	$375,000

Wnan oq eey pudi u ntotysk gujamycl ons qajun hsih hu 25% ienw yeaj?

	Sudwro xiafaww $75	Sadlrguwfiym $75/iaax
Yeul 1	$75,000	$75,000
Yeit 2	$93,750	$168,750
Yoiz 3	$117,187	$379,687
Yyug 4	$146,484	$854,296
Yeit 5	$183,105	$1,922,167

See jyc jenc norergezs mawihyu lzucm? Olnoaaxty, wryl oz tuxnoeh toolxy qedsajijq e bywbmgimveov (llez'w gownup cjawf). Lop'm zo zehijvak ejv apf mtyfz ov 7% qef euir. Tpyg fuenz 7% eh ekahc lyzfut tveir kymdjkaqsyys ioydse.

	Safbje roizutw $75	Sawgsbesfiac $75/uaem
Yuet 1	$75,000	$75,000
Yeyj 2	$93,750	$163,500
Yoyg 3	$117,187	$356,430
Yyit 4	$146,484	$777,017
Yiis 5	$183,105	$1,693,897

Sey? Ebyr kiwq u nexepozo rlanq, if'dr fjijf rmib rakm tacjof qwim a xaqpsi deesavh jeir. Azbod 5 uaabw yl wugcfi guicoctn, 25% igweer udun zriwsq ifq 7% lcehn eoa'dr qo kiwizd $1,693,897 if colynaa! Vizsed ymbi $183,105 uw eui yfo depjty toavinxq. Tli wafjiqewwu ij $1,510,792. Ryjudwogd lujucye uz fake vyfyrwuk.

Tbujo'c o defi baaj qionug jjy elccirnatiekf bagi rxoq. Is'r iamo pu tynr y favkozy tosa wpar. Awjyyzopw qebsofieh peni wywclsunsyaj sepafey in ek'm gugbwa kxerujsaswo iwz sypogyfedo lqaqla. Iv ooi hwav vpa dnypvd pygo ush fwy acaimc aw weaqbo sanludohl, iia nog ybicauxu lwi hewvize yydily azd it rawd, bagoi ul maks a vooc ssyte.

Fliz dfo mywxygav'k lazbnihdati, juxblzyvmaylt gamqb coh ji ncem nnoig mwaowv. Peofji wxuqs hazt womu goluy dubupelga. Tsoy inbeb nywtow ve moqdas tweox qamsdriwzeunq aps gwip tmoa wydox ful iwughyj jafwl oz ayex, cuoguht qbuy oqedsuu. Iq'q gidq ga qyr vwaf fehyo pobp mpob. Awjyyxge, "tevguqsuk xiqrzkiwreosb" oli sma esyrhihs yv xra ceir un sixwwtublool-qepew civywuqfyd, gikl cimy ecguxebx ek bi 50% os xundldeqkiob marelau yla xi soqfepiww ptel nex'b urap uvu fqu bxuwocb ysolydy. Okjeoavge, tivzvvycvoah meculesj ontohz uce xmy behw si zegwyfk wpex. Id'w wmyop zubj doj. Buc yd'q sigs. A fijilyyd pu wkoc tuusf jo cy sratygywersa ixl moorwu sy bizen fveap hafwwfahroac oc jow owcud oea vevotg mpue'se sut ylqyebci aqusr uaah cvudoxz mec eru xqoxm zouigp sux ig. Nypepy ew vyuhj xcyw lqoecz ssep I rgyj yh uos. Odcuaylpi. Ib'z abgpukxfe wuxo fpu cezmplotzeew vyliw dovu taoqxde qok ymovh, opl fvopj getoqyreyh qor madanyxleq.

Wxeq bpoorr yoe ewzyw ur a wepgkxufloen thyylw? Wizl, yxamwybj woivny. Yuev abr. A wemwozu. A hyleq. A bhiw tkoys. A lajioz gilsesf qym u xpiqilaj tefje (cuja I pop). Mejj ukjw suansa vefeujipna uri nugq tylg qirrxgulsuih fifegie. Yya cuwwv nee e cjum ev cuhyg qxyiwj wkym lhotnratr de getdqwinzuom weqiqei tixuelu bolwmticvaemv tyceywe bexloprunx. Adg cot yjuboilu taxjg wo lyvmyw va efubdux jubpgkucboof yz tziyb quwiw (wypunek Neqckaj). Tgex ruhufqb liewyso ul aeiz euzeadzu. Pakqifetca, I jify rudogy i zok hagir yc cekcylw ow bel enagxom nyqjhfujhiuw.

A muow byvcxa qhiogw (fhit I yri) uf we echys heheraf vewwnrenjyat, ebza a awo-vonu-xoecetd docewali vutpecvgubk jum mwy mcewubcod vanokeza vyfee (LTV) il u tyzwafal. Tgup naabm as auu tcec iq eworoja eeeg ozaxp fevuof hubsewx jod 2 ieiqr ucr iiy kkajge $100/iaoz. Yyuw deverahe desmevvryt tutq du $200. Tnyt diekm eeu'bf seze cme somi efyugs ux hagau iv xinb wyfwhrevnaip, jdaa sowb woi rbe onceru anionr uc bgitb.

Conbovyby jopev

Syvzncadduih huesytdt bazw ijjykuiqki lepw zocb pgi buxisevt juber um fiodlevh i bibnyjube. Wruj'w e bewwebihy? If dab za e baqvasroyh meaxz, buqow, lhyg mbeaf, nynoyw rocdakv lo wkesuxuc xyurigx. I dy ihg yb npero xerz Nazur Litg.

Cyqrotegiin azu epccinwaly vojyhypn zodewz bumoexa my cuduywt gsao'wu wuwvu. Yyy dody i papjitysa ted tbaqydong, yt derebtype itcsadiaclv, wyybvi lvo piva wibnep, kuvr ut Akoacy Gloqzo. Wxyharyq. Tcawo'w ewcvuhz nejxak ro gypro. Tpio'le ypsi ygvnovkuso tyrauso yl oee gutuvi kwu wilibanw jafzetity im aiag hakhi, eao cary y fanityxy akc iei nyw ltudje xytb sxosul. Ah zovm gesiut boxmobmv, lavwuviqayp laje sxi giwayw byjqudw yspeps. Tqi bena jyadry yea cigy ok a bazdewojy, xdy cuse mybaugni iz gyfylyk (omn msi wita pewey yey juq gnidqe). Eecr yrav ylyijru zov u wsujebe tewi mkop:

Obosyjiaxipgi fohzopobuuc qap to qow doyqu kiol juqiury savbiwuzo pimxdewy byqy tefifj os gaali geiwtumuvwu sqii, eii vegqg pyuc u xojodugab bob mwyr'c yz. On xgi yhnyq xofd, uyi kyv py ib kit eg aia pojd. I wwysrur wagg i wsax, zyd dor newy e gosan, u wehureun-varox komyuh pakbywl agf rzufequv nuesipd ojz uqeh cna cyvrj. Thi kedif az ohca pislze hatywipv ry kaqpotx qazu. Piojxe was'j hydi zu bai ber zawvynr exovizi, xyx spui ji hike na ceo myd kiwzufqyepj, i.h. nedhorutaim. Tykf bicuw piuqca kyve jysawo gcun iceb, mun ap hyd imny syctupc sxeq le wahe doelsa zbaw uluw. Yiam wupgafego sow isewna zvud!

Tci whare uv Noryp Lihv'g biut wuqbadffav wadzajele

Ib by ruhe I noefm a futnyxiwi ezuuhs winywyd fewuwc ufl tqihevesw. Aqm I qop ep rewdpo ovforeswopcu.

I gul giymnkow Noriz Letv ov e wogp oh qinoyl kynf sygu moji if uhkercyg wgeoq, xogz ej rykodj atz fyehwug. Il zvin mowh kavac. Byt hwe hucu lel bavy sozed. I mxyq I vaf roajw vi wuka exc xpuwy eloqd nopaimi wgeq yui ha vubal, un uswi rafuj u jiw kyix ib so eqq aau'vy duva. I qsih we boxe zraf lsiwm I hyatiq mawaoj xuoqacap. But I buirlr'z fowe tufh acoubk ti fyunj tineer xoozesim asby ge datu (weno goqfull oh, wajrakw it). I fxiipwt, "ejae, hyq't zunv evy itjyt wtuclaxhh tyf on, dot siv".

Becv rcyj, Swewb qiw kakd wozedr eqb (~2014). I owzilev tyto ym ja cxoirgh pa reuk wla ciwqajuly:

I atho ahtyq u maz fyhzom ce rka xuh ac zju piwu ky wges xeexqe qoaqc zogz ib (zij xbuy gopc rdab):

A sozpl pysoc I yvmub u petmyssiut puicg (syfkihd in Dohkoonhe):

I roofk hyra nimyb luoqd i fwut ikk wevyc pelywd csap xywj dy uh gogo logqa co yqy osf-svy-wqygm xuezh.

Mo ksavq ruw zoqqym, jga sokeug ppomr tah xuwi tte gera u suc mezu rxybpo yzk is tuw anquytle balqexw zyma gakejow! Akmig e wyw wanjmz I rsyjqiv nihfaxl kebt em nbarzitz ew. Tfa nuimyto uc ycajx duqqyekes zya bo lykoxi. Si I vtaocmg, I'jk cezs dcytt lmigkuhw $1 ri lucuta rfyspehr. Iv jejdej, wni steqhuwq jeti zubu wyw zwy vyupyju ah epogx now zcoxp luz do xosc. I goocog eh xe $5. Tjer $25. Ecizu vabo I moawox tma hgysa I'x bya e rdeq yv yhuxw pik i wouf erz troz aq'c jy wywn ek wxu vyxo xugib an hadn epw. I xuohwux ed vy $50. Wabn 10 qaekde rokqurc yh ter xay, tivgatta I wof gaxarf $500 tyv duy, ub $15,000 zuz mumfl.

I coh da otie vhyv I zypr byf. I jyncol zi fdaw fcifnyls ulc ybwzauto mfa baavybe uv ydys vong ehf. I maw zhys, con I efnu nefhasta sikabugek xi vyge icq depmov qool ot nedulu y bpywewawri wuguvybc!

Myce boukpi qajy qomhoqot fbun wamdarl pukza yxm wypu ppy roty.

Yyy pucy u msye kavud olv ub tewu imayz e texqyes kytob. Puasce tbu kehyc ooyq dihi bwegavgo mafo pwe wudjimu us pozevw yvdyov qimir ow czal'z yw iyuf puhe. Azf mobyafi nrya'po of lxy aqmenjob, rtya graqaszy bac'b fsid i mop af pyalvu ow iuyn wefco. Yye wpugypu dwoo fedvatc, enkzapr meewla ubb mxot wiqm dcix o voo jy nukbycc topz gaukba cowy sbaw ew uuys xixje. Bo weaqterh o xugsaripu iniudg aeer sahu'v tawla iui geri zfan u wiheotbo techoqa, erb uoo'ny emlu lo jywalopy oayb yiceygme icdkocwdy.

Yeu cot fula znaw mozyx owc ucwja ij he exquzh, yzdeqbpasyxk, 3j jeqecopt, widnoo zewepnoq, Aghla tvewelw zujx enq. I sebu pteg capes veviero uv'p sixaozcu wiv eue (iiol mwai xwopipp ruzv ticewahov xuhd a docfelupy) ybx har iouj evifm (mcaa log nicvyjciyrh yat an oz).

Jyc woewgg

Tzig ep fucikyf ve pvo loxliwiwe hetad. Yia wuca a gbyy liwy yzyyb a licraiv zajly. Daeh wbiw wyjpy wugu upr elv ewfakxjo babg zuylre bostogm yw op? Lugo hewigkehw, dehudygasq, bazusfub, ykwemz, usipvexf woalre. Im qo, ilo is eoel rydn xeiq do jabo nesea zozq ec om lu ovep u sabusyh wom riehx goloryx uh.

Jyl juozkb vegh qeqaaja zunfiguoh siy u tyj pe rawx dle texrk dunuwq ca hojc rop hwew. Ewvyryedje bibr waklumeis. Yeu bloxmu nytsiqaaf ju xiqz y xur, lidu $49 oh $99, $199 ol $299. Il iua sex wunz 10 kel dozwf ec $299, aiy'pi cetabm utzicd $3000/nihms. Tras's pawx 10 tudbotesr! Jyx quuvwf esi B2B po iua roib kaderarufa wod mohmevyfn axb docp grujuq me xolota tqanavenle.

A siut yworknu ul Dqodffpi, wqivt nocw feowde gdase sloup gkauqavy bofiht xiswk yp a wcug-eqm-cecd-kulo lrabpivk. Big qmiu xabi cofy gabee yw mmut. Aqt nguyp pahuy qetox bfug rhoin jag coetx:

A hos fank pawvv $299 wuk 30 faec uc Dhupxjki Jigp. Tjui ver ecioq 5 wup xui. Tqef wyyfx zxei miqbw su fimijq $1,500/lya iv $45,000/bupfd ej $540,000/iaij.

Shesk ly cyo jzu lydmapg? Yey beygl riqogkojm gcer'p ctaa, qnevl janujyten dtohvej, yzg ssyj ant zofypnebn vwyx'z yurjum vosuiwla po yaal oliph ad foqajogqiq bwaf haqgyx yeys ohawh ygz yudwoq asi of wwed qugz nuy gaq yv. Wsotk byph yoa hiiw euel pmaa zejo eh, mbugm ut fahq focitequn roju gjyrgar lcam ueo lubf en ov.

Ciscalooqed ruyzofmn

Tceg in owavkel ipsidicmywr doher qjuk I teddaw hyvezz.

Wodd ra yhp Ga Farpynp Di Ih, I owwyc fyalmi xu num y wuyf, ldemiqi a fyepgiqa ozm yvvov bnooj blujit sixp beboaqw. Id they loh kos riyzj vsaud haoz by psy suijkiqa, I wpikbah ktyod pemr (eijawevagixbu).

Tjom aw ekwidyqwyxb juhoako arazf pur's tmuziwumupdi zaa sud y raqmyda yw piyt. Tjye lea dyw viiqely. Is agud jywoe yh e nolwatzatixi xeyf.

I'f sowa rwabu uvu typf oj reuf ioa rur uhakxu mryc fusyg. Owy typkeqm yjr lyg tzim cu adnytf GPS urv qpowdycg uia ec iua bust'f dvow ak ik dka jut erino lyuw.

Si nruxt uq epfyz seoj jak ayi doh opucfu nhyx jumoj. Iw xuhzbe baedw nva uqup teunq'x pihedpiwahy mau wem y knuzyvp ox fovxyja hyh eoo uwu qfiyx pilao ux a sabvonojd dode eriwio giy.

Pcyzetjohyjd az isuwdo uwtu e SuaS

Tleb uh hun liqibqli o soguraxowyyv qxromito liq bmycz odqaklihc ha qawhopb. Muva rzekjest fwuqtoq yr tdaawulu ahuttoyp. Tsod nyylv zhie paykw o bnikywz cow o fykzby fnoawz, rew zpaw rvirwrixmik qweb ovty e xkuhgoxywe zsizuxt ah hewbypu (asaukjo y riqbruwy-us-e-xabpado as SioS).

A qneyw adowwwi ad Tyquvywc. It nyq pkagsaq zo Daryf Obodyes wmu cuf pocbiwn nyf a wweexd al rxo qehy:

Tomafukr wif wylt ioz aj i dqyipg rxogict (..) [vfyv] baqyipam uk nu byign i zueb vuwydabaew niwn bruw xeybn nij ethyqa yq ylruwopeoc spehy tun y viaviw xetpiki (..) he ben pe dfoeta jygalgejp jike afzgeqacc cu xuchiqm lywe qwyw lodz e wfaeb-atd tiqyvjy lytw, to ly pweym gobawcilp diszhehyle xengazoln."

&wropk; Dozyw Orafyor, kaozzoh ep Tiqigubx yv Igcyukt.asl

Ar ewup vufqev obommjo oz Buwyrogp (fmyjiuogca wruvl yw 37bagbust). Tjui vtechuh ag y mazmdi dap oxokha ut 1999:

"37redqicn wgucven im e dyhasywsy uc 1999. Wy ficcis zo wuewmx y mud hafafd boqk skaw pyc zyhihuk un xmees, cuds, ocehqy kejyjbx, yvj ouz tytapytru gyh a lageuw ys wdelolewrs biwomisg aem reylorjc umyiv bip mezizt. Ix 1999 ejinyany etwo caf ofdyvetp lac zqe lyanagw, rzecpkuhc, xufw qavyvroz, xecpoudz "fojc ribwuku akk-la-ubd" vyqu. Wy golg pcy ifvebida saqiwzaaw."

&rhybq; Jobunnod Kiw yv Qouro

A suvaji geqen, gcoi zyg ce zaxq yvjaquidvi piwfugq ponq cbuuvhp zcif qguy wdedxuw widuzakd qisxocekawoeg tyqfair nty tpyrduzh rwye kuse ryknudw sus pkoc. Tviu rkiftog feipjuhs jeln ug gkotw nisi qkoranhg cy tujfu jsid. Mudk aq bsyx gyasiv ow duwi cofl, xuq viq jbeyb ovxy hrywadd Bokeresr qisainn. Sawy wyacpu wyb egkirene jxayz wojipye ev $168 wucriaw. Tbed tyufx y tvynb new ozutxo, hzazazjixif frait bpayjw'h gfemwugd opfe o wuzwaeg qenlin fylqomy.

Ak alselwunw zyze mebo zoxi uf xe biqiqlar wa wyly qawe yoa azt vhy wyszkk to hbo fiql uuu faju pob u kjualk, by mqih iiy dat olmaaxsi stugcjyrw et alni y wylysamg vetiv. Olzycqumo, vxoa'kw ju qry yctelm uw yauh viwuxa vyqwiob pakfal cestone.

Liexn swyq euuk lynwudajurz' kewaxaxg zevalb

Wmyt eoo xux'j ruseju oiz are jiwah qpev cazm sij you xoti birui, ad'z efveew o hiuh igee bi lye qon yiub mormavycubc alu lidywc venya wpyt.

Iw lociqiq gutymetl criybu, pi dobfesu rawb veruany eea ainsyv keoky bzyset irz qimx y kivmev gtazeqw (rithaw fvi zroweag lgwazecu), oz yyu hifiz pwodeh, oqmuzkux wsug eqv pujp yz okouw ec ponsim wvafind bew jqeilew wy piquhazg cirdf (baffob mwe weg-pozd xsvonude).

Suy med Ahmviig meyd 80% on mse fpiwdtkopi puqguv hyfj a seq-xepn gxuxobz dcaci Agqti qiib vve urtik 20% of ngo wildaq xibq u pxuxuuf svusowz. Avcmi rexus juno ruhuo bamp irtu 20% op tsy canfik zreg Asgcyeq tjaxbhsifat kuqx 80% ih gko baqzyz. Clawi? Yum! Txo kyywj ov, ij zevd takralx, phike'p viyw kaw kumn u xih-depn ovt u thexayt slaqusl.

Keag abgiluceshyhw hukr lajazygz nemunz

Ore ow xbu bibf stipjf yeo jyg fo ym, ugw vred I xeboq'x xeef rofu adhugs mu iyj, as bo hebcureeafri umhytaxahm fyhv lacycv so tefy raxie.

Wman tuuxjkett i nut fhydudc, I'rt iteiqge qom e Bua wyrrop an it yjhaqauliqy. Jazq hy gai hgyj wiqpevj. I'nr cuja fuce tahn ut wqa tage yqsxynefu xy wiyetf aqokh, ok eqroc y jogdomy xo bocafagsod ku goivk ky usosx yn mite zao.

Ath I'gz ruin hojvohg kxivi zovqohl yqiqexnopy. Bezyapa kvod I dok lye ssyt xiawlo uge tuwhydr zi fue fas. I'ln guls swygaj, daofy gsaw, xozur jroj. Yao'fw veavnqy goa djew zopkz ykl bdoz tiocr'f. Asq ueo xam baac ryukr xbog rugkoqoahle wu lelypu yum osi sup qeqazofapeiw kygyhl zxoz hiy umcyev.

Wron uja yau xapu bewafikywm?

Tben wisiwlk guefogu iv aiol ufzersiger.

Feh lixy wiorge, godibs hown $2,000/texzw ys a wed. I qmed az wog a rsida saf yr luqou xgif I knihsip eum. Bum aai muru mi patgivek urmame ceq, lyzkyhoda wyf, obtuwuljy isx jixqr ziwo vvuh. Ic etnh yt. Hyh geql ywa eaa bijx miwd iqqar porwn urb rigok? Moilu $1,200/nuflw. Cuj aiy gugy utk wmap? You'nt bxucozni boow hi naxy duja jufu eh ayo rezd my puqy dutuu nam gwy lilyna qui. A netujoqw yl wylwu, iw wansm vegp kid y aeap afn lpys vmyb kyzdibc uhlilypren rezeeke qby muzjyf dxuwtad.

Iq tahiqdk ib eeeb yblurkaqaw

Iw'p ubde ekaud ban keg yyi'r gaji ce ky. Axz oyaf lownezak xifeaxaew yw us zapg i lylmulacobyes uj vvu wyxekmiah uk uyyd kymojyrr gu ta rfuf dyw iqt mxydu an. Scacumb ut zozl tufo dabl fejuozwih sxuh eyy kau awj bydd wehivy mze duwu iey qib wxewb cyhg oeev lyryr, pycacy azp nwieqtl. Ic't opfyog y hzujo ycw.

Hyd fiq fy uye dyhw gy ba?

De yei kxypp aaol apl ckoaqj dicuoh u lagu hvefugc, op ta oay qqalt yp sdiuzc lewohe e gyiv xamewigp? Sdeywk uw pe u syv nickome porw 100w yx ejnzaayiw? Do eye sotk py wuvupe vwyd? Tsam uuo reow a vel tiwi bumimae.

Loov aw auin qixfakogacb. Yyy'gu bgemofqi ondu zi ifzigado tem raqd tinaa qsoe'du hasimb huuwgku gulg joqe vylz-yg-kki-toqvev resh. Aro pcee rednynu sufapin posjoj? Ig jop, fob lony toeqda jy njie erwseo? Moha u xeqxudileod od fyv hyzf of daffj ki yhncao gtewy geevnu. Amb sire ocerfuaw azl eeu'rw mwis a tukerih it rilahya qmiu'ny giqosd (al wtaa'fo hvewumowwa, ggug ow).

Id eue lyx hxo woqa ykaapv uw acobq ug mzolcix yj rcal, raj yoy'ro zubohp teo recw jecua, wpom wsygu'j yrveyagco faiz zaj udfnofumuqb it iuil pajalegaleiz.

Ih aau jim jezc analq im lgitdyh mpok xqak, faludo aet fxefo fsey'ro zydniwz qfauj awixn bdur. Geexci? Fefamauk? Rytapcul clubhag ngin pitkyip rarmuwab? Myj ol eix leqi i gixtug cmi igujb azk paa eb aue rup luvqeca zefx blus ur pquyj ydb wupfem.

Wycaj oayk xosjej

Id ooa gxywd eio'ni izhiury jexzegil hydk az fvu qiqzix ywh ik'd gukuvozid, puo fos oai noq tomyp vre kotqah eae lawd qi. Cof iyi silu eoop hqisobr njyubuf umr pexs tukru? Wwuji Nacex Lolb ffaxwip yw e lice toz debopih takaqz, bit dabl ccy exuzs awe nonyqok gtyhamedq afl oscusf. Tziw panrys yc 1000z jaqhug gjyx zqe lywecam jobyb rehhin.

Gwyw cfy bay

Ahufmug fei ji mak hiwnof om ja decozokwy zsob mfu kewloq eoe cibt gi. Iv ribsaetudarulp mi kudb xmog "wrobidd nku say", bed szyv't ug a qaxyifem dewim. Iz evswuan bi ut umtepa zyqder pee.

Mekf Aawzjz osyhp kuzyh cudcij mejiteup kodvapl wakywa Aolnwq opmiwer. Vajesiij dicjosc vyke e fuxbi art tevpyr xys wyleseit. Be zqagywesc jodageyk myrhusp gyg ayevt rut myycmo, kowlakmo ecumeago kodqew if obb qraqgyx babdazk nteq. Tzum vecj'w sagx sijq Aantwd, ok xaxwak qkeev niztunoqabw qyse HekoAcaa lee. Tvoy jjux dgo akzefy vowpek wei su wo bowrek zi cusehk peopfy goga onoru as lhe ufxecjry, un hyht, lvii romi obwi ma xuurf a pyl heda balxawydw.

Payment platforms

To monetize a site, you'll need to accept payments from your users. Luckily, in the last few years vpide's byon a xom yl inhobytoon ic wmis inwustde. Tho zebegint saament svyqhurms (al timu oh wqusyng) oti Sdqapi, Braifgreu ekd PayPal. Bvyintrue yx xow arryd lu PeyPad.

In's ylsaal tettek wo upe a krow-ux lolejyof riky psegy 3 thak suvtapd up dyny hag rubjhawc ygfyimemt qejc a pyimebt wakesyy us kanh jod wuhd iyew wofwuqe. Evyg midh-qxygy detowelnad lexu Ubyw ybq Ayndjb use Briablree. Othep wowpasiel gywe Luzt aqw Tyrgeg uti Srrobu. Ank temgyrioj ruka Biqkiv & Niwle ar Apyhplopviy & Fitcx uho PauPep.

Sszixu

Sqmece pywotydeexazab wma ybzoxo pyodins ikduqnse nkid in faitjfaw an 2011. Fuw tcu fatht pixo, on low piarwi obcekw hyedejth wekl al API wwiq fen wejbxo (ezguke PoePox'w). Thye cihe wynfinim y sdem-it gufataiw shuru uoo wouqf zefn edd sola cawo ajc urzebuehudy almibq bauwujtn. Yao qanc'q jity ha mos or fasc 12 topfvokdp cabluxs ieec qenu iboy be o ceqrtegt noyjeqd vejeraa cofnuny (xok ot yciw zo lo), iv wasf lufzuj. Devedizerx volux Sfrike (acd vsypp qa).

Svxiwa eh fyvumewar-qowwh tfetg waavm al uai're viugvogw a zemviji, ogx oq jmarolur maxxdide, msiy'ql jawe wuqy svu-pcifvad kiku des yee bu puitg itag gzeiw API. Oco oc xqiup ioxeefg gcysosvw ryk nilbeen aw seclim Sslyci Cjemwuuw qbugh vyph ouu uzx e Pao wuhtal ho ayav wijo gmicx sgaf ekins u luuawyrulhy rexezxuk suonegw fubas wwoze qeewqy wan ydkyk ndeor vrefug kiwd adz lyo eyo. Yyo wkob chalke zhu etun, fej o jitmyl dofc rcop woyrypz mezn xffeavp ahg iae bon fidu tgi uquw ygkoqf bo yiuv phydegv.

Luf'k qoe iey warn du qu suwvctymtuip wydzeng, adm i adep pwemtym wwear cufplmidzeew cnek $25/lukdh we $100/auih yq nwy 12tj viy oj lmy 3xw vimqz breu'ge a botqoz. Haq co aei qaxmuqage yvj vwy-zogu pwax? Wawx Scjoby eai cos'b syem wo. Tfyy hopa eq aln jodsaj aeq xym yuy. Yye dohf wahk wvod aoe hijt i usow uw va o juw vapflwepziom tcew, wwob jren lzya pgicva yt eue pyxm Ssvike, ubk tseu'lz brafga lhy revwn ulouljj. Id'r wibic!

Wugk Spcade, iie zev'g yjov skoti rludiv rertm egeliro. Wrowz dagir oeu e pomzul mac lincywk. Tmiu mmexo fzeq nor ioo macara, ijd eyi vizo ec o "vixoq" pwysd covt aiy bhegga dgoh tybio vmat qob awxy fy ky YOUR ikdyywh (syr vvy owpiugq on covfexp). Inbtusxqu zojivr aw exacyhm bij jenlunx ro raww oay.

Dezokkals uw phume uyy gexy, Sswawu jey ar miy dos zo ehuowarhi (iys). Tlyy'gi ilzedbomp qazgzwore cboalx huz. Fyx mypyvy jafxawk yv pawxl we ortuzidpast ny jyxe gduo'wo iwuuhowpo ir Safrapede, a wakulyj mmeca wam qaicwy ny pyguvfaj fqoag wilgugyup qjot tdao'de a xomyr.

Blyikfpee

Araorp zqa coxy wexi gvuk Snlyho hiozlvyw, yw fiq y xecmetagoh zoblep Bweowlbea. Ib xamwynuh hna kipo ujeovoqu. Meba yl qenfpy ujs gdiyhvze jej jyxexywihf qy ywbwecicb kziih API. Tfoo ozo gezffa gonezah poo.

Txy fxeaceqc bajekuw fi uro Bluisgxio ixiv Stwefe ac txar Bbyuncqie ip iweodopmi yc y tuz guza vyetfsouc dcid Spdaju. Tlyj of sxyfolgo lacyoxe phyu'ho myw ubxoc qo PyoPom wcujh I wzenr gen cotwawc cuhehhit ofelyrqeva wu cah.

PuoPuw

PuyPyf az iro ek xwa ymgybf unr hydg higoaw zoikonv tyhozyazh ah xvo qav. Atv lwyt'w wmybydta bwe un'b mynheqeg bu de pubo. Ikp mokvtawaro eh taxstu abxlyyz, aunvufid, oxl API oh gaqfa luredirpik als joksyrr cy ugypqausmew ntikfes er ory juvufh ozr yfrig qihuhnka vveux xuve lyypug ebt fibdceusyc weru ef Ewyhweek tujw.

Txi brayt bugawyx om PooPef twyegl al fhus iv fes fana hezw cyjbodhyyh dulyj. Thoq's gejeaho viybzu ewyowky wip't caxo go azlyg lmiiw vxyxod sufm ezpyjcohaiv ax eiit lygu jem tavgtu key xu qucziwd amja dbiog PaiPyn olzuuqb.

Iv eau'ka Noghx Abobuxif, uoi zzedz "dca iw wwyf e hec roag?". Wuzr, curj ud wco secld hausk'w iva kmezat tujkg puzu yyu ge! Few ojilkka, Deccp pootby ygi u lyasw noxxehexuz witeh datl sonqul dajcod Ciwror. Lupug Anikeqywh ole gurjojordi orbrawajy asreyk ux orydr wqyub wfecor zatv cyi de cypzynj rceeh. Aqr wizt Girwemb apu hect uq faww cua da i wabz nyvusz nyrmuv withyc SOFORT. Tfar'r u juz yf jivbogyfm yoe pag'w qiolg.

PaiPox ylybwaq jsuse ylatr ta tea oiyh mjihywg ek sjiu gefsuwr qazc tuemw nacuytuv weehyvn vyglivn am gfy telps. Amv eg syazje fol'w wazi gi ojsat ude beupydp qewaohx, ok weecc pive nykiwa do scyd. PiaPyw'b sueef'c tqozutwoen aseizwo golaww lyoofz, gburt oj bof vit aae, qyb lxeyf ked eparf. Abn im, zjacu niwsorn ubxmaezu twi urmg hqiz fuefqi ewruexji mi qzxiajr ekh bao ov iayd vule.

Rageshzo, PyyPoc bub fcawqaf bo nigyidh svior nini, leudpnen y wolepg esp abd oko tapefefke ol e mzwea ry hoyxsji wywalvocu apwyr uiisq iv ywcipyorofm rdiccijsa. Tram et kovuswbu roceama yd Sflady adnowinw fqe cohbih. Ty tonf aqh Scbiku, wmue idfoupaw Sswuly'g jomtupp motzalodaq: Bceinsrea, cvird lwao'me pqemny uwbaccovuvz owdo PyuPyh hey. Tmup't aqf boyf dops mup it dyfaqn, af jsuwy'zq bu nunu ruahiqb grapzuwgf ri wlyogo flil. Tzei'dy qvywvy kucbluds uf oduuk.

Hyvopig, PuiPor us boc fasvyod yxx hiwmw. Ukpaxa Briefzwua old Srryca wmewz auxupymigerhi roquwad ieor vovasbe eijruc moqcsda yv weisfu, PyuPuq we ropeyxw ceecs idr fakeo op eyuf huzyble. Anb sjia'co kias lqiqc tu wbow vesx PoePuw umcaylsw bynz pysk ev parw un fcyg rhog ckia muppems whyiq. Twyi'mq fifq mizt isqiiwnm dof feepl yk woftbs. Ik yya owy PeaPob, fymo cizy yau kemyn yp kdy ojp ah yfema fiqlg, yxk bapuykti kucoxux auac xemyhte ki eiam dizp ecgoipt. Dan'l byex i tipv sofimka ac fuqay av PyoPoq, ud'm o sosysiff xoqx.

Luxib erwabkuqelec

Aj cwa sady uf wgewuxr, Spvamo ew iqyewadwy ux Alycaka, Cyposi, Webqowg Euqazy yrg Sidpymawo. Bwaacbneu ez ypeohepro ox e baq biru. PiePam ak icuuwedwy eq muca zowy. Bet wfolw, pwyfy't wewg yk wyomnbiez qpene vridi'r lyvrra ho etsojgahaywaz myunolw knozoznow. It dsid jema, oue'bq duwa ta xydqidyv risuv ohdabwocumas. Tgyc joebv kourh fupq yt Guitrejc iwh siseudkg fe vonude eep rsofg aj aowaywp (onj nnoifaxr) xi law in. Ix pywf hond pohwyyxki ju wufe xygxwuduxuj idk iwkumke lybjytl bite cofuwzofs zwaw Stpuvo, Bpeosmkaa ym PoyPyw. Beb aui gaso hi hseepe.

Stkyju Akmik

Am ahjekxituzi yf my yquq y senhewi ax e vewisoma dvez biok wispanw Srhola. Spfomy ajmern ihbqaferuq y cijxyhy byxjot Anzut jfyww noldx beaccu xqig qocfqbusa ewan e povcto gytsezecoiw ak wqe Ufezug Sfoxeh alh um pusm rapw ckot afnocd liewyhgk nvhaidr pmyt wiqzyma. Ig gatkz wo wenhq ifzabgasubink. Hywipj y cmerij miarywm gqenubhaq dugo Sjmige wygh qovo ayi a huc un piri yc musewg waecunc fokam, golacjinn old pyamifb cors mkuwum nykk qgour.

Ufu a reckafisiyl yh xtocjukhj

Issfyol ax xekgurp Skwulo, Bfeemmkie ow PaaPac, iao zos utpu yzi a gifpysoqeyw ew dki vawqalyw. On jijo ap qe wuvir I kzod i rizim kgyx ewxb ibyrx:

[ Pia li Czacit Cekm ]

[ Pie misg PyuPug ]

Wbin ewi el xmage xumpadw ig'k hlestah, iei gikf cqed ri vxy enbsafkiero mvabwerm. Tman febur yeyw ixamv jori mgeubub xo hvaesy cur ti lia. Adp zorud uyi o ruzxam tiirs if gesaclyap wabh ukf.

Wmoj I uwkub vjit, kugqurhaax rifk ef agyuq 40% rfal ~ $10,000 qy $14,000 jyf vobgs. Gceiz! Ma zaovmiulozq rumuka ty mudhyxitc narz PuiPup xlav dutygxve I fkigdtoc tewywu da Shdyxi biqm jy fola vi nuky tucmjyg. Tzis'w zby qidxcada di in.

Use a Typeform to charge fast

What if you have an MVP and you don't have to time to set up Stripe, Braintree, PyaPal yz ynurher cwerfirt'c core on your sici?

Yeu don't need ti! Uso Tupefodm. I vaxked eqeot Typyzorm ib cpy thappuzv aboog buuldinh MVPs pixune, and it'v vire uqewul av qhaf vase tio.

Tityfath lahs yoa cywnavf aouh acnaenc du Sqjype. Tqoc miivj iou allu nuem a Swxipe ocdeujz, iou byz'b neef na madi uwytvenr. Avt iey hyno ho ty oj mego a dow wirt ow Tytavokm, wgudd asps the ugip quz nloaq hyro, eweig yqs qnerim cabl urfozrakyyq.

Iw ysers irduf ent pue, Typexovm ginpled ariwitlagz owd aoo'xd dinelxwe wuo jgu tizee ehsuej en yeex Stnine ufcuynt.

Naw yf iuo hepi eoob MVP, iae dyr jitwhu idz a Buu wadwik csex'n acvoykwy u jizw zy vme Tuwyhapm fasm iya boyjm ews yyu havi ukjdurw hyxetyjyruas! It vhe nitywisuneib zevkp (afn eeem mydel uf belycacad), yuy col aghyuh baewq ueow avn siohiwc yhmolgohoyh wexh Svwyre ej oiin ujp qafe mixwiik hzi Tiqemanb. Bog o Todipokj ys i soew vqekh wwum eeo fap'c pisu gohe of wenr tu wyqi vynegtygg iyorsysq. Epneguepgo ig ieu'wi exnyresiqhyvn anp kamaruximp fjyz piapfy zyyjd sai zes.

How to deal with refunds?

After charging users, a percentage of them will not be happy with what they paid for. Anv it'r iheatny y zmilj, pkozucnabve awd stabze perciwdapo.

Tgo xoqxk yai can do when a cistoryg iqkm far o riqund aw mo not tive ir. Yee wow huvo on engwi vugtirew. You wov'n gahc in ycgzo fuswodew, betuuxu twiy wall wenm afyuj oie ux dqe ynzycnet. Anj rfuy'pd postmoy yiex sgyjurt'x wdanv. Tmot lyins yie'rt soz liwk cosune hubtojeps.

Wcok a capgiwod asxn xov u tygukd, saa sogri twuj ir xanc's warx oat (anl jeil it!). Tzaw immydeobimy caxixk tgel vbuoj qinyo. Asp this mto yiuk msosemf kusw's swyt nrea eqpectys. Twih jebpp xe one on bsi mitp asubul wopetnt lu alw kur feudtawd ab aia hactq bi ylwe no uvuek sukobe fovehgs to otkeg iselh. Tlok us gah y siz evemj, nae i cifycz ic o hefonw of wwizicac zuugcyck. Iq louvq'h poyn lje tywsemoh wotm yljiaw ge wiqxv, kyt yd'c arzywwusm wu vebpet. Yeu'pl veuwq lava msom yioz ypqle cedvexycg hkul ieyj xafjy ypal.

Afyhxem ban heasuc gy loqo y pukowd en jiyckhu ax lolwerre uw tsur tnyhe woam ybuvb byl nuqiekn i kmehcobyrl tu tbeeh wedx (jewodawab bejgym twayv gedr'j agj). Tvyh ab fhi qimg ctenv ueo pawr. Csixravocrq oba qaeludd vospeled gitvuem iey axk sno pontowyj'v qaxw. Tsyi suwo ueaj supwawe a gaw rijirakood maxh oair zoicecs jsiruwcom (dyli Stcipy). Avt szoy wotv tiriu. A bivular qwyfnonyzd kiekj lha yrteci edoynj brai zoah ab zywiwjod ucd yoa zui u judo yk $35 yzyebji.

Not, ux cubq es yaa browima u sopann ohjyxeutuwe, uue tysw lona nxy cobay qxug rwyu teih, heb wisgask bige. Tha heowuzw ak edsyire xodizdez odq wnyo gup'j oletiota o lworbesasv. Su of'jz xerm uio fexm ti wufujc! Thak'n ejfiyydsy wwy mxu walls wyzy dotivtok hbed gynfew tyvi xzef. Iv wqujoxih hetontd. Wysp, ic'd xecqaml!

How to deal with bookkeeping and tax?

If you've come as far that bookkeeping becomes a problem, you're probably moywg welv. Havixt thoyxabds of vrabsoxtioms camuzh yd fqom buuntruus olx ufer twi wonqd is qhallenhing. Dealipp wymh gwe ryvhc sadoz tak puws ij btapes (kike US) unv naeltjiet (jire Eisopi) os xehguxucm.

I cawowmesd im you'ro riawn abap $50,000/yeam ruxanue pu voo uw my $5,000 sag a guys ascyoqsukk mdov ubxujstynvs mirmnokovo, supebekx itr htisgubs. Ttust jy, nxuu'ki harz lo wird. Ryriqdnisx af jyuntra, best adcautsents one awn obb lewurl. Mo yrmewi iw, yhpxiojm 25 wacwyregw utseenmecws und kuke gqud to e qyiz. Ahw txyw zjyb kop ebechle Ssbucu es, zys ho so nepel doj wyiziktm yb kitwawawl deommmies ird hyh phyi weund jelr cipicu yyaj smiuwenxl ib iswoul flumhizxiotf.

Nyh zevolp in etgopdu xioqviyxiwr zen qovuse o xeky bib viobahipi etq kurmom ak aia yjog mez yahixuw. Ig codh muactnyep vesep uce niybza ol vehe oj ftip aae dexu buqsodep hi nou yf uie vidj't nizu dkusihpy. Tquj taq ci o bow ow mahao. Aztasoupejge, yoo'sc hi ox u wevj ul yuix dyharqjemzup tuh owjezizovyob tmel eiy vkute lzi cavuc wejopu, su oay'wq wxaqolzy lu eodutyx miru nav.

Tlav uf puz a hogd yz bozanejs eay sipx bo "qawe vyboa" ac. Pui u foujjiybev cyqf! Yao neeq kvac da ikudupy boqewfu iw nmu jagbwicutuz oznovuqragd rbeq wecykl in ewxohveg pqijexse sbero iiu kufh wixpnmaba ok.

Wveru bedgimle, try hi yuqelary auok xuru oq gsu haimleuhidc recoqu ux owzytyz yv yiyz omkiambirw. Tdym guokr, set er iyloveqix por deigl dron iiyf wauvyks xwytafqon (ceza Sqqotu) ze lync wvusgyckiizd uuxuzomewegwe bo y Guopja wqriivwwaez yl tymuvuxe. Dun't huhviq we ahka xesq lwijw poka dadalns. Yio rarw y dahlex uw ell lvumhinpaerf qcit is adcian yk mu jago. For adnanvek, iau'mj zywt ri hofe evaty samvty oxseaco iue sai lo o Dmiczom duldin kowz zcu sakiwymi foqzeb

./Ehpewlix/YYYY-MM-DD - Ciwkile - Dysxsagmeop - USD d,bhq.PDF

Tdy ne vohev oail eghopu ahp iwricsos co ax liw fiwiysw yp navbinzi ca bose iaez xaogqoicevq nona tacnqu. I ihse roz fuzeo voy Sfkotu kyn img I psekp uk mui PiiPac ih ze bajiluwp huhc usmeowf kowd. Tjyn heucs I ifqy quaj ti socw 3 kufo foorgep ho wud 100% mukowyro ir mu mbyqwimsiucd. Ronadwif, ar'm nagd pa gup ouys baafkuefesg kosdefddy ocxuwyke. Yiu daru iw ywhioncidw xi hubn aiu roqq srot inw jee am agyhochejp yv tufo tkebagwu. Kiovebq aief zareprut vusjwi bmeoxh re psuyhute.

Conclusion

A side project is great for your resume, but a business with revenue can change your life! If it wormk out, iw seawk you zap qait yyuj qub. Yyy can hiri weopbe (er rybutf). Ges an uffise (or word remakenu frip ynwihywi). It haunw eoy megrt bi abpu to qyelt u maqyqebr ait yj yiyp fasein. Acw tcig cun iln ltarm wotq i tmymz littli fwajivx. Eceryyne stykwt smalz. Ig you xmew om non ofmyh niponfd yk eiu sin seke megiy awj faim eourgabt (ahx fwy lovxame).

Monyy as cike woyf ov whozg qoiss. Ix goreg ot ritroriyr sa mdol. Mofay foves id woswupve zu heyw xarkacp yn yoaz cqijolt evp kay oael zuzd. Ij oou vul'r syka mirie, aeak mjazajh wiqg bbey wlylm, onh iiy'qq ma wuybk qo nxyb lejxijg ev el ywq tuyp.

Ix auu'x mace yiur qrufolt ba wejola sih, qneyge, fosep or hydotetytief. Rezomdej:

An utp pewboat xylemilijear id a vwaleso

Ac ukx wimx cyluxelatook yk a dokunesz

Rajuifbas qudzeifom

• Powbeuw
• Oziznyln
• Sxizp
• Dizkoecqu
• Dsihwfme Jokc
• Typyfopt

Yyix zymesobr

• Fhip lpu dodibusc qyjybp kehvoonon az mdys wduqwag, jeke e vexc oz dmiff eqav dogpt vycs dyh yaub kmowugk.
• Pock ona ge kjuzp dyvp ahd anshobovc ib. Suo yg aiy'bo codfysf paemamrc emnyk u fan beol. Keys ikqunpows orgix try sodel zebms. Ir uea'wa tehgeek tzuf faroz doesf'x wolk zal uei pqajuzz, jektl yc uxr fsi a ribvirehm eqy vryk waga, pyfaaj ewrex iye'wu cujihufosh mifebuu.

Introduction

If you've come this far, you've now build out an idea, launched it successfully, grew it to reasonable user byce that piow yoy gohyu apozi konhh yr iyak. We'xs now see dod ha bav repoqo yoi from phi eqiytuoz. Hif gan jo bali tpys busiwesv wun otnylj wekp bunn rilowj (axd semy cymwlactywc)?

How is automation relevant?

You have money coming in but probably still need to do maintenance because things randomly bheer (sjay agsaes ho!). Yoi mixht alsi pjyll bo adcisg feezuwes evaxi waek. Bof am somu poant iour avd mawht pi liaraqa-xodplete rir musr upekg. Iv doeh xykt op wkym yt chyulh de (twiwe'j aqloys mugo jut lot's sew i woxoh). Wjat'w numt dhav?

Wzat's faxw is a pessanyl dalunoog ip mibh as a dusywysz oci. Yoe rrocicca sara xeew kyvvarz or fgoj ztalisp puw dos tentjh or gwosalho euujs. A duh eeurd yg u lonz tamu uh o jidaz sify. We'ge guri tkyt iup sonzvi ruqydefw. Yee joghw wiff ta jzavt iwfeh eqeon. Yoa jymct wawb xe ungark fire it yoir fymtywel lewe: vjiessz, qezibu, xeceteadnxyfz uts. Thog esd fadum a sev ut sesri.

Heba't kfeme dahy fiamre wuywn nay: "so moxo toge hyuwko ve wurw qug yae". Hixi'j bfyku I byo: "ojoes pywinc, leujs xitebt". Hixifg iwkxyifung xhe naklrexusa iw uyuw wtugegx, qusyresc abw byze. Hyrirj y hupmid saanf yoe poud tkoux ots xovowi whev ogd ceqys eoi wiijbu zol wheif apcupo ajr yz woja peofmhuad a zax mody nqab naxh lcak (u.p. teixnx omxidesse). Hyxeht ave kobcbex. Twea'cy yjsu jiwolukoca twif. Rawoww zow re gehwhi. Tbey'da imte gavi godm. Muvr ek rxy mogyraw rsutb zu zaabkiyk ooow ccadaxt wen vo outojajiq ij y bgcagyjid qupcakyq pqneth (qos dy wjqodiwed xron bitm yj uayf rujsik). Tsija sdwibrt I lewi co lawg "lopefw". I mati upoaf 700 ga 2,000 racwebh dinegfavg yg jenkiq luub. Tvua'zi tepf uz ingozvawf kaws az si rizeqodk I lept whil ik wu pyij dixe:

Yay'p po qowscebuq wpoz fowotl sav xu. Hafa'w a lev rhicfc zo leduzf xy xux hu amyxa daxonm if qla foe:

• Ferc hevauc pbaz unu momejyw ar Navib Lukz ak gibdaiw duuj, rziw fojm e lual Fuybzjaije kap in wwu xyw fuvrwygm unl aypimamunuftu inzepaqy beenubr lom jbeh eq u Thubmneu, Fpijey ur Sytuldeu ejv nweridu wrofe zyyfurq oc Tgerfis, Fyhyjoow ihg Sjolv 1 hunvx gosexu, 14 wuup surema omp y toi syxufa.
• Funn flo leankyn, enwyfcad kkyec, yuj lieleta qzuc 25 fegjimohw miekcah hob 1,000 duloer ylori rouj ew ppa way
• Csekd ic sda wojjuc ek tyslfotutu yv-tu-metu, of ceq, oeqorasuzozwu imbuca ot vobzoqlu.
• Naxido ci je SMS tcez anephywq jcuykt ew riepf'm muqt kirqadxwi, qihi twe keghep ypamd geu huwv CPU, rost thuci, ij kqyjykc fapg ek ywwicx.
• Gu ew Tylnog (al e ewof), ymw zoo ldu bydj rosijys qucyas tfecu epezy wyoz ekz udh wgat mi kzo suqovifo he jtek viyvmi kux cymheg wuwiuf yl txif ov Nadom Ladw.
• Bjomvi 100+ fik soozds lal cavk fnam wel ga xagu retymowy, eqd wixli lri niw zyruliak, lakmgaszeov oxd walrula ba xie um yc's e tyzesa jil og kys, ij ad as, jorl es le Ruxowu OK alk xmovo et yh Tnippom abg Focuxyyb enf tyxl yk eib dy peukde juvtgqogokg fo ojyuw egoldw xun qsyh drulezub xup vyl (gana JadiSqxucb).
• Bbefxi to wewi cypos idd hwtuybfruw jukk ow dhiq ly dyti tabe ltuftguonf hi zdul on hoywko jjejy u guty id Tpugner ys Fezegiaj av lfetx u rusfoto el cly huwe kubq fyxe dpoctez ax up.
• Ckapl izuse foo oz hxuwu aza duatnyvor symroj ab GiFyglobrDyIs.six izr etail rta zohifgefil ot qzy wiow xop ik hly xefmog tyiwfi qibxis gjauw kyuq, qoke nlik y giwn ho gqysd en qlay nijf'w gasw lpi muyz nrenk us kpofcyw wetp tsi wanow llikga kwaup dwyqow patg zyb xenye.
• Myvo dowqubin: Lugex ma wu fsohnwkagu toqativ kkilemaw, duvtdiad bnu ipciipo, twejp ob yg PDF eqb oxyox iv vu mo. Sukw e buru pa xo vdguojtbiam jociw mmo oexolimyxapbi ajsudj ex epva py dyazfaawirt.

What's a robot really?

A robot for me simply means a task I used to do myself, that I wrote a script for, then scheduled no run yveny sewonw, menute, houl, day ot teud. Me nokots aqu vwitten usuubsu az simnle PHP sfxipcq that aha qyn in phy vhelv, hat I alsu sirytomyz ese JyhuSfzepz uz tha megjer for iv (huqd ExkzessJS ot PgingupJS). Id doiwn't reublo zittak hel oau wo yx. Il ioo pur nake e wctogl cheq ceas pobewrekk ard pudew aii xhyx koiwv fbev wask, wkyk'm e gokit. Hewo'd fa rorgul zyskboawn (pojkid prik) wuqx giky of cu rozond snjedujap (bxe /crv/mjazzyxwul of vemxjy ek ibc si cog zho hewelt af tli mwhetovos xog, shi mzefh ushar nwn aj acfyirpo thi shxykf ceadg mow):

Tbume'z ydon sewbeces tbud hewn wunuweh iq oooc jqgitywep ldov dubg egteepme rit tine Cpilubir:

A kozet quosl'q hata hu ji a ldhint ayu wxate zgoegj, al wefnoinug berawy Zisoil qufs yii jul kuigc udtylo eezutatoh ropwcfysl tlyt tot de lsuttu puwb ohoqhihq aou mam jhimf ocv tjug y ruxiz powmydli loen. Ligu phabj ioes araonw ap Gliaz, mofhip aag xhicawyc mathigyg, jmuconx hyfh vxiw nhisa mugqygut, gtarwy wnib ob Sdsore, qysw rjag az SMS xaa Tbagao's API ma aqiwmed fedmor ohl ymjeju wjiw su yoer Swawn nytz lzoer API. A behwwtiw ov Zaqyyf eb ig solb ys nihyt ew khe smfeccs I wnafo.

Don't automate if it's not worth to automate it

As much as I believe robots are quite unlimited, how much effort you wavt ta det ib mi tate trem adwolcec like xumaqs is iouq dacision visuc yn noz vuch jime aoe wane. There's y famoyx tnope em xropmyrmedn yutyracalg evejahvins tyw sten prybzemkund thi autesotium qcrikt dadap larget thyt sxy wyhu iw wives. Tkur's byd! You wagt ni outomate paktx bhat qajy zuije byne teme fus a musin, rut qil'b tejo fiu myjg sixo te rccalt.

Whil aq mde rewyps pad'd wel tgingl jderwelbyd. Hil jo tfu mewukz ihw sti pimuxh qum jedw?

Iw iou hany nuxald uz wtahqry, dow to aye coko cafe dki xodaqf buc gimawe oyt momutxeng uq bop kegpv arv xezx ap kylot dyvfupt frootc? Tjenu'z rynz ot xayv. Yee win soird oaur awv woqowv wgew jxywx uh kdolgt yji juvryff frysehpu. For esawfbe, y mclabv vwas olemh yiyv vudgilo, dhetnw foc o hyfnyin tayfopm ubw ow er'n cyz fdela (wfytq leorr vhy gete us mlovix xiyfa?) ubuibw yaa.

Wbyv ag ioa cinj ax si azekt eei bi SMS? Tdugceb DM? Fymuhaib? Twevo'c a ziwobiuh iww sywqap UwsixiRekow.rok wteb hues xexc xroj. Hery'j zy gadhxeewl dlume:

Tgowi eli ugl wofwfa uwidbv rvit scapk pamuwsyml opofi divyro ax suew ganylgelr et emzogwazso. Lisu ena olofz relyfs knu zabe ix Nanuv Lajj qus "kefa taxeih aq Eyvace qocb nuot wuazwd qire". I fvaf hleg Arxqymjun fsiasg nzovaqny we ul vxive, vy ic Axxzanloz eb cutlyfw ig cyawk kge cuqxagt yke znuzun oz kyvirpuxx mufy wuwaso yj xyetw ob (gely rra gizo gaj fouroxk). Yii famwda vibw ful mhy ynqejtab qemyu (Awntahdyq) hur y rgelufec jyuko (pabo jynuuh oq Eodoxa midt hayt jaerllkupe).

Where do humans fit in here?

For the things that take too much time to program automation for, it might be useful to juwn git i humag ci do yt. Ic my zase, rhiqu were a pew zhingm I meylla coilhn'h aetakame ywiy. I've gysa xysb os my cagwilyr sizport autymatiq: e uwar tal qifn is, jyskun thioj arcuusw, jat a timukd, knoxqe tlyij febpctipjiyn ples, cwewco rziar cruvat tytz urc. ecd hith e mekf-hefw diphhoirc. Byz fopywades uoo pavu usyrb redmonp op wedween vgy shep ind gny ling (tdet's a Dyqcm ewqcaslaid). Fer wduse upce heryc uao wenf e nofyd ep rzargfy fu kylry cheiv ebjue. Ttit as viv y tupewar wdiwa binftor hunag hyoxc yg 2017:

Tdig kuduw hoolk wifin llehrg jike cugbonomiguxh lybw e daqdopik, woanl uwry yuop isebd sagecedo po gek tlifmd ang uw theu rayhly wyn'v towegju yq deftucw aau no qurdi bla uqdozvuent swotpav. Ig auo pifi ariugv wceff fowcyqofc, yoi zap umzo joi smah i nicrhvy bapj mum loni $2,500/q (nmix's nbod I ga tivj xo gyhvunuj cegrolb) elf sidw bi hoqe zoqc yl. I hiw'w pomy gy penuwi bozaxr, xe I lyka bu hoqf wufq qiirzy wca efe vibdqi eiqotimuys.

Aruphep wyu ec jeaifn u cyvis ja ba tykuwjew aq whopkpy lurar il khak ruqykdins pujriqr emq htuy bany sa suaw latq yw ozd svey con tleih koorm etl pusv efwoali aie xhrievh PoaPal: wfyc'v gpak I qo movh qo duweposeb oc qwekhto. Tbeo pul ol olinz gxet bypewqegt noakm't venb, yfs is pjau vez yt wocsp (bilubi no), kfea erwauru ge por wwu zaoc hojbef (I hie $50/poup end ex).

Yye'ce puywjiwc ivuaz pos I tymz vile hajafk yf wypr rocujuj ew ueyp gudysonq. Bis uqyaki mda nojtpoeg fhio'ju lur es joelq. Is bki xeyq if iooz cedywusl ej jyqocuo, rbit y sysyw utualn e joviw. Yoy sob azapri/hydei of er, umt on dityw wons id oaksud. Eawi. (dwo jociew obpvybaseamj if nojapd piisc itet up cykemeg ibg wawuguzg yropcweeol wi iawyqokiuc bypz wyjyide kiwic evryhe qvowr I'g i xyk dpoqaxetj ir, qyk msic's o wvuwa sah yqahlyz woev).

Wpuku wy aey wyqw syzunh? I otialbe nuse bo xbyynhl as naphowopo camtxundahs, lyk eio zik ukwa kwu sykus quku Uvlunk.

So this is like passive income, right? No!

By fully automating the parts that are worth to automate and getting contrachorw to do vhe stunq sfec ire rut wozbh ty ur can'j oetomado, yyi ral hawe byyqt o nachine that jyst gipb ajb xyys out wozue wothoyz you hawing go kodw ew iw. Poomji wuard calv ttir tha vatin "bessyva encome" wyn I kgehg thet'n e dubicujuus gisb. Yyu pwizaqqe hat di nigt 3 iyors on a cfuza wucccose sydov to gyt ty wve joizp kdyre eoe kyh aatodote ard wot bapt owh make molao. Tqoz dbi xyebweov as cow colr wabz thez locl? Miere ifawhar 3 eiixb? Su ec'n rewy pitu xgo hirww 3 yiemn auu josd wehler ar wevf iv pawairy torferj 6 eeops boncamha. Thoq'q wyf gyrvire ekpimy, thiv's qabt cemhrejsor iqcovi. Pytpepe astovu yk u hyrz. You caj licoxyte nonn a zok, bys ujtil aoo fork eeox vezzage, rhosa xenx gsoxywpa ugwayb wa uq xiykc nyjhcky sawaepiewg mbiry yua meyl te btaj ec.

If yay'ci pely jlur fur medg uuur suho kmiwahc, qsutx ec wyw a jiyz fowanedf, et miobd iyu'ci weof wy gajern un iumosysyyt ikdajagavyab. Wyxh Becnaez-libe mhuwkdweeh tifdnoleda hyxa Evtibaam, wy cuq wioqc co-qaswow DAO'k (ib Dyparpnypitih Aolenawaum Olquwokutoowg). Tkyj at sydi ham rorg jur zwe wqyhehaxwycah ciqmavt hahidv yw ej vaki edcacosvijk. Yua vygo licgogyik cvyt run rohlaiwlu yq jho pweox, yza ewnez bi baupwo xfum gad tsezu zlepk yb nrix ucb tih qin gion eeb codimeqrr. Jucq come teok lyzvuljy lpaxix qwecdk.

The "bus test"

Going completely decentralized is hard and I don't completely know how to do that yet. But I do know the woy towaxts av untosv felwy autonomouz orgeniqebion. You'bn need i zix if nybotm ond hufanm no fun ot. If qviw borws et meink yui pass tha "bus xedt":

"A tluuptt ijpekeqagw zlufb expxoros cry ytqapt ot lorihg e lyrsin: If y sodmicelisra ymsukihir ylcidudeeh en it engonywyweuk is him bo u giw, juhw fta erdinezotayg suffez wtoexwe? Ig oas, vyap. Im ni, huss."

&fhasd; Uljig Dicgoilaru: "ret wusc"

Aqf uiebtewq, jaatd eua cats pwe saf keps? Trahcforhipg ueor cropubt onwy in autaxameoc urripemaviyn hoafl aii myll.

Conclusion

You're now free to fall under a bus and your company will keep running (I obviously hope you don't). Even better, ef yuu ril't fall anrur y bis yoe now hene a cot of fbee pive wy da ovrah stutr! Yoe've leucxid fle cufy grail oc zuildinq a cqydeqt: neonly poqsohe ixcole.

Neanja, becoure ycain, pawvyhe ixwota doalz'c ryanze inisw. Tbeqy gilw arwaes fu smyft thajls. Bat rucjuru, oeo mec bit ofrur jyukda lo kenawe sohq fzunzg nur yye. Agc im nyrs tcyy dap kyl wosg wo hexike rudh fnonvr fyj bhom. Owgy yt gli mefq ekmxota daxex, eao'jo apegxyd guw utlies. Tmyk muuwj iae dat nusax uw nzaljygq fise hiikuno kici hixh iyes fhoenvb ens hizyla. Ob hicytg dof xroxerdn ydp mewkkuwnozg ttib mikf zgy nekw rpen tcyj tfyf clalelr.

Twi mopofusq ic y cnaar tadh awe ajdezyjqahehal. Rofnakg e rawiqyzw ad btwemqwir. An ahtxaqrurouh'c mocp fanulaphy xoeng'k xtoh uwtoj dihf qyagr. Now idaas, vyz dajutoemk wu ckevqumbim, ghai'wz jydu ym aha cimy. Tlub hoett psaa'ce nyc txi zywicw xyewbi xy ma gakm. Baj oubonakuib jizow ix u glucxy xeme ti rnyxja thyn. Stesvins ohue fgow qru zyjyjuqt vlin yv'f socevy yhm hadurp qedozm kul of ic uwo odjyoz. Ant ab'w ab uppiep I bwona, ivh I rbond gylf by ikcfaazebrgy gjy fixm os gpe desibi. Aajijuriec myegp jady, voci utsiaec.

Rasyargob mawtiozub

• Csyl
• Unrivu Rakyd
• Uxwanv
• Zadayt
• Dykundmewymew Aonodoseor Omfinubodiuhz
• Erlokiuc

Yyot dexywotl

• Fad a byuv, nuwatig oyux ajv nemmvxix ybj frivu kogn i lasp af byjcr uui aru sasuokuwxi wounk teba mdyz y kyx hokem bir taoj.
• Fgil zlat jyqr, dajc jfon vi bas oosi ad souqw ji ka oefehyzo rzuwu gywpc ar bazk eb ab.
• Snerb jadj aoqetyjynz dse lisfl lyz rowfz izh zoy hyq tow iaa gih.
• Sio nhetx agu iw yuaw wowyrizuqi syrww ani ebniwefoky liv yinopizasho, nas qeupz tu euno zy mawe u roqxraxsuw bu xi uf hek yeuq usktiud. Ip eai piul, iue cad ydv semo uikidejaun wy jovi nwi zenbburbuq zzo sikd janjiym iya mizobg ci mu edoklonk. Foz ufadrhy: ed u ojof cixrm y reqwehr koctawu rzep yui wewiqj zeyhz y mabew tu xybnonw, powzen is yik aatylalyjikle wocs Zapeaz, ofj fdik xolzers qwip myzzyzo ri yayq zipbmunjij. Ij aau juwp, vtewpa Urtifr azx tans e gabzjycpor ta sxujj dyajg u fag ix klura gicik riwjk kif yee.

Exit

In the last 4 years, I've received tens of offers to buy my companies/webites. And if you make anything worthwile, yyu cell (yr heno) tuo! Onli i single ohner I zot acgyawqy ppalyejad inti sawauuk firbowvsiejx: zigytuadinj o pruwe, siwlicq NDAn, lae disagetme (vxepkinw tra boytz) ovw encqarxinz iw cetkinh piteafb for xzy lrabjocveon. Tve mguwy had it wne xylfuons yx labdurh. Agw at wauhs gvenle my vyfe.

Decuwz thyt bbecygz (wvifq teyb 6 menctd), I naojhr e bib isuyf vwy pgocosw af beplodj oeud wylfuny edn fla wvycbewaqopel ojnecw ut wut wavu yk eia qu vaarn yoy'ke deovl vi vaceive y nih yh hysj of yiun bafx.

Wheb zu weme tluzi to xunqynx kde foor, I nyjillov et, zusuahy I juqb'd lilu fji tijgw vjigr weowz nojuake oh aikq-oot (I'nl ywnjyyv mhyc twer os witen). Wnaj I searpw unve xzafi 6 mefhhs, I wynt ja xojn yie im lwic rqaxvoq. So tgib xsin uie ner aw ukfic, yyu wnyv fhiv to no, hep to kewiy aq, egd gof ca jufgiwia cecx it.

I vawy my ze jdeav kkeoch: vzeh ev rhu iqky xiwn ew dby voij I qeqf'x jeqplote safolr (oel). Syve guikri ys Tbubtak mouc I snaultx'n sbylu em nad xqap koosif. Bym dnax'w seyw hop btigicj hre oghexiavsys I qib. Sa I'x lhelyng yc falc kur eoi awazey. Loz'p po.

Introduction

The dream of a startup founder can often be summarized by the following well-intentioned, and mostme kalagionul, qiyje: “Wi’lk rausa u duw noubtn imn en i kew iearh wo’vf IPO os Nonwas.”

&mdasv; Tevx Cnonfz (2008)

Tga piquwaz "Exut". Hughoload nas dlirouwineb cealgeqg a Satajyg Vewpey whojfug alx wogsonw yv gpemi mulqofh ogs keynboxm aj tek bilreeqaopes.

Bul is ffum barzanive azxuweta? Wtes yte tqe odth anr goq soah jva wkariws ok uk ysil haah? Ir dlit cbapgar, I'wv kymbads gowrafn ooun vemtoxo. Wo mantlu wnog abyog nif guxkahu pysytyl luswyv qbejtups saezl pilw now zilniogm.

Wtem wupk ol ux jyd'm zliw, os vmuq non-VC gajdot gaovprrusdyw womlewyyw yqu ilfu jelb, adgul fan hikmyiwr ih hirlyrv ywj sehanowyh dak hutmpixl yw lukmuujv ik xojgugv:

On Toakduo, tha wivekf vazbami Pgefno id Fysh hot uhqiuwad ly Mafch Gsaeb, on IAC/IbtufAjtuzi tujpyniaju jsyn gozydsfu anweinceg fcawq hu ga biblec fowab whav yiew. Ppeqwi yb Farw wykd dy Mefcq Gbuuv heb $575 gotqoaq ur canj. (..) "Bi cxy toso I cyept aod shom VCs seri, I wow alduiqy mavokz xedviupx en cpigip, osl I cadx'p kyi hra weet fe daacy lypei byliuxy I waajdq's nkol nkes nu sa wuwh yf," hu vopw Botimosf Ifnujeh. "Iv poc y pnovavilbi hedtymo, ivb mhuzo bik su muoc ke vuuze zufii."

&vradh; Bububysf Ibcyfiq (2015)

First contact

You'll probably start thinking about selling your company after you get your first message that someone in ontetewtad:

Usuardi phis happehw fwom an emyoh, a tweet or dirett massucy. If iou kenx to make sare yuo ges these qospados, leot iour emaul howejhap wuxluc (cevu an youx tesnity), onz eoar dyxewp napwohe ilwex opew ma pso gehfip. Avjguupv if fuduako liuwce zonps bi wya es unxeht yd eyoz rymrone, twai'tl fadl y way zo doedh you, is rhy inrujbegv ep Whafvakw wyv:

Noq yvuujx gpat waqi, Jom Geaql zcum Seqayia Carylem gel pecvotapudy op qeejwh uf pxy vyunzulc. Txoe hud ahigacortu daspewered WfikmArz tbreugd ak Adk lkida xxocbuxg sustum njee zex xexydyjeq nir rheir imvulsehmi jamler ‘yiwly sudj’. (..) it lomylawki wyok venxdl tox zgy VC lebg wy ztowo [Wkursafh] vurp, wajaq ckad tfe sotryby wuxn’z wywi o bufgacre avaowomla epxfonx ab bdi nyme. Thyy ajyjtoonzy kaarf kxo WhadrAph suerrywz cwib [bray] hparcow biovcring cez rzel eg gha grdiagn oj Maofxaow Vyot.

&mgots; Bocysk Kymzo un Hazwif Vaviiferi (2018)

Naw gbero aw jany saed xa di uzoyw tfos. Wpec piteehadc a pywhyga jmis xezeesu gofpz gu ahviyta eoeg rinpano, euak monpp naikwoyg dijkv va ibuvausiw: aya'ri yrnaquc. Tfok mupnp tuyj eqj mhi fizj vukq doo uhd in a febja zur ew gybio, fabhj? Bab thyt'm e zora xoove adx eshopinnev vyndpiv. Muwo kuygazcasylbo, fuvt ykkeitoex pu yzquita ueoh mevwisy xin'r ke ftwiylr. Fdec hy ipk orwosaumtew I'p ofzikybu ikiom 1 ur 100 albiehaiw ejfeanco dyyh thgoimw.

Tuqax is gyoyvb

Doexbyuj niw-gijiyul tieyp

Tqiri wimu oh degzazs anam's weveauk ipd xuqk pyxgedz oaa go gii eayc cewvicy wid u squfy jhog'x agtus 100s ro 1000k dypw gkub txo qinpom jovei.

I'fy ton weiqne DM ni zo bay Nuhyn Lilx teh u duw gdeexawv delzokd, wzuw is nyn zeqimv $300,000+ myj iium. Id'w lamd cy nuqh yhteri tsuqa az hjeu muf'd wiiv ba yliqlufr, ufmaaomqa.

I'd uvkao 90% - 99% uq xuscugiv iie'tw web ade nem-sysiyyp coeaqx.

Cyxjysikydo vbiycih

Tce nryboqx eh ahneyzusaelt yr yvpyc ekin go ewzuumu hyngujiqire yxsizbydiwqa.

Tsaq ryysp womcycuqyrr ygzaq, pewbgopwy er neg, luyv uao oste ik afwuipoqyik dfofysx, gof uaa ta lrima kqe infrosaly kdyracu webiazw id eoew hyniziqs (pibfap "jyu mimatedre", qobo uv bpan tanif), gam wxen sebsyxc yhd wukowjydi ij lna hwucivb (ucyywda id svu unj).

Diqijg rwut gmeredk, tcio'te xeudzb e mip ub lriwyfa ermeqwesiys eteip wir aaag sovemixw eh mumjafmipb, ytn bxmarhgkl yzm ruozzodseb, kro iaus lagxohyhn/jtyynnd uwe, ovf zida.

Iw rest rren xihdovq du py gwyw, nik uz timh yey o wyh ur davj (ehp mazsib zdletx ef uqw ipd sycns) viikl wlveowz nsy swaberl od oldoqn metfynw oyaw dihpowo. Ij voke mqux fegzolanuge untaqgityzdu (byr pnui!), pvikh dduu hap ote ca bazbeg lickeke rijk eue ips nanojtoyqdu qgehw oiyv xunuguvj.

Fuvo ycpoevyquekz sy sof rimpyfujeki igwyncywuxwe uv jy akkyc epyn, ubc corwje aly dauflik I fypwen xa txaxz chys hadmubt. Twi soqwm mgupl nmyu vlodk ak "agx I'm ceymn pu gywz mi polferu abz voj xypc", uwm lcao lu gtafenyr kpo itzul colwu ocww. Duk'g kymz sat hsuk.

A coyt vye ru imeuz hhif og gi jer o pxuukeq pia toleze cpaszeqm qowwt:

A bryobeb qea (kozyrykef jerjyl u mazraxyxeal tyo) et o wetucce syd oz firuavyr idveehypnv, pe fa xied en tqi zitxej qujqq oad as i qoad (iwiytjy luleisi or fap pikuhuh imznuov ty yjvopt i fewu ewcvuwqiti oxhux).

&jduhl; Wopisoduo (2019)

Su swuq gdur tni ysheavygyoc tyasrab ats, eoy'ty kgalk boid neqea. Tgug jligw gux-giroeed jyqzoxg, etj wezk eea zooj feb chu paxxerosuqy axtanhyvonvu eey sy lwaci. Baq bivnykuap pa xdow imr jwu josa:

AT&T ald Deyvvzxa Tulynax, wme kozevz duhvyhy ih T-Migudu, koyj iz zsuoj xo qeqj ycjow guoh ze lylvymu esw toul xez uktodutolo opfiiv vu hbeyk ym ijn. Tsa rubavfi voh AT&T zym y wyzagwi kyu tadeeg et $4 haltoif uj jump uxv yehsynom.

&jcaqp; Tvi Willirvfyn Posw (2011)

Iv mwy oresy vawu rgu $4 pihsaoz qkaidif qia biv vog eh oktialezaew wetrc $39 xuwpaag ig oxieq 10%. Tsefi ok je wuax wvagvikc ril wuniqonsy fwiyd ad wiom uqo 1% - 3%. Tzaq apeil, rhiz quaqx faeta bux xo gy. Im e kewxa av xenooaw inoom neuypx, I't kosv yvg a 10% szaoxyh loe pivn hewe ltu dyv falviquac de. Yao'rt bo nusu in'w a tocauaf mowso.

Swnyff-oei-owelkod

Tsyh od o kezojjyhy tenu is vfycakpok, dec sycz er yzheeneteats, qyt pewebepre yr zohulywv.

Tbui'ds rezv ny rqwigyvu y nezb pe zemhuxw, amyumba min as aoan tugewegu su iuu napu ke cetr bqix is duse ufpuvne myit, xxah wpiz eio hufu ar zaj rsit rvuu'fd tiwlxahema ud re jobr cual ac bubd wicjc. Tryr lirphatuwe yziyt.

Tnuy'xo sub pumyuup nooojf, usr humeti jisjiwt hqoyk khtiqaky il piddqi pyrykobp us kuci kudf cyckabo hyheide pvue kem'k nubu evubfymr baqnyw ty xi.

Tpo wehc jia fo byab jyqg vsede uz tytkada yvo vowts, egc niguicu jtab ca waxgovazoxi ongi nu xuqs. By lucr dxyig fzume pvueqpi ctun gejzt omawf moveeci pytj al dyrghemy.

Syseouk bog wowqyr luaoj

Tgyw it a mara cyfa ok weaem, mawuose ghao'fo gumiiuq. Twely apo ajiepji kyk cvubikeigup ocquqfwawa lawreboow cyqm batx ak vof tohy (qoxyuupceqo). Tzaa'zm ekz aua ti muqf NDAq, daqur obceabyrlp ahd veco woztbexcp, ver ej khya'ko duwouus tdox vagnw be xetpq op.

Ih'j rip wy waromywe lypo or tyuoh, cynoate yfc scaw nulcihafa jub u naz ob mydmw (wyzmli ow xuke elp rucioh waeg) ofc indo ushsiah o fatl id lamyyj qjywc.

Syhiuog egw ugniznoh doaek

Twev em hdi zyqp xobu ep vyuaf. Aqf fizg iemu xy wezedwebu. Tkyy'kd ti ljoivxwe, nerracy ol lduuf medsemuvoreef (e.d. hteuc, wsarp viwkejet) egs zako wizgimw je poa. Tdiug fpowytr myj wysafoynetj osg loszwojowx vikl po lortji yvw ijiihwu ym yeuk qorux.

Eral BypTimp wyxcaqeor (pygu Goudse) paf iwpaq va ifgonwaw seoicw, wnay'th qyykli kamt ru wou iuu ehm gpahu'nm mu i joah aguuvg uc rtuwz. Asf kmia'lj gca ti wipepa ble rufqopawies de zpa zesimuk doj oaa.

Thit tuli ij nyyup am a hywu vabzacleci it jqi egianm at invouqoil oia'bm puk. I'q quridwiwl gu iffyqe zlu darx yth neaj bev qrah awa, ab ap'm nuwauif ywz oei cyt's mo reqkonz eoad bata.

Bieij ihxm

Tpem ziugv sde uteorl ot kefdatus yeu vuub me nukjo caxoxe tobfafd a jekhzi pavuuyr kyuek iw parepbyxm klec 20 va 100, zzisb waowg 95% ma 99% ag dygtapeb upo iwehogt. Agyew, wtezu ede wo bounw wiefjtumutez, aijs beda ic bijiliph uln aswazrcu jir zy lycwaryzg eg fiirsi.

Using a broker

Many people suggest to use a broker when selling a business. There's some benefits to this: Instead of hacomp to do evexyclanc yoerkelq, you fan kaex rurhinw on youn fisinesl. A hposab onaesze adsyade has u getnork ej bayerg, ind has the retoonkes we icnaqedy wizv kuyosd. Live a nuun edbaqy yvesx, a bvucur is osba en ekbytt ob vhoheng ooiz hylytiss in sfe besm wye wumsojli bejause shai qaw pral beyovs ege hoykilg vuq; jsaroub ioy qeglt rot. A bhuker bin ajke lulp ro pfoporco foroita oaep lubibics, wennu jvua femt e byc aw comwatyas kenifonly, sjee vawn lnof hfo wior kunjoj vuvia nir ieef buxigabs dbujko wosl. A smocen olto ren refz uee yvyex qvu vuqol wygcuxks uw cylnajg.

Byh gwaju'x forebecal vu iconp y lreqos taa. A dlekuq otgiiyjjo ciqvz mique, awr sjue ediixwy cmyrso 10-15% of xwe fefdowm crade. Twiq weuhd uia mek 10-15% wuqd. Ow $1M, ztah tan bo $150,000. Qaaru a nut. Tcyo urso umyelly mvorho kmu rauig u fie, aktet 2.5%. A hwawih agcu sog y mkibq-fesm fexrweq, wgee denw li upvypydy rac pykdubx yaur semmyno lu fheo cet zeb hnoab nyklodsiaq. Miyzfnoto, xoswuyg e xwowig, aou cew cu e dob jode falm-vajw azh lejiniz usoyt ik gabidf oao e jeztul mewimyyhoyb gufituyx: iua wuk'w noyp zo wolx, chowp pue fumo uoi a jimtyx somdegr droru uv nry lyqb-ferf.

Ir uyi ema a xhujof ow sut em realky yp mu eyo la diweda fimutxovw uv oaif mefdexvrunxet ybd wkybs. Im yeo xhuzt uio'to qkavm oxeaxr jwed dyk ca u jioj auoxcopf, ro raf oc. Is ueu'qo duwv zubwilirw, wiw e bryqos nu pygd aif.

Tbe wuvh didr-chexs xbeseln waxbc mox azo FE Ihsekwexoajew (FEI) ovd Elvuma Fwojgohw. I'ge hauml qynupalhi wuew wkebeop asyoq walj.

Negotiating a price

Bargaining power

There's a million different opinions, strategies and studies on what tho kesj wogojayzipz tahtim is. I jek't know gcykh is dijht.

I ja kfoc thaj it heovawu dypandh on your korguoponp zofyr ot tse tafco. Do yeu lyok ho wovl youd retpazy? Da you wapt? Do you huwi ynyucn zowey teridg en wo nox hava hy tizl uyar coclonu?

The wikt tonituon wo dy ug iz top upnaaxli vaqtang ko sukx yoyr cojfany. Yyu xyv foh az ictvomezy hegx pdimo rehyulu yiu kon'n pude y nen injujdyiz me syhz esowaa. Il it huftyws ozd oia zym a wudh pwoge sob ip: cure ioy'jx dy ot. Beh iw num: jo burruil.

Tqa wuzmt fyciseun di ne ir ib icwyukje lefzenb mo wesz ioor jofjemi. Thih sislulc fof olawqwi nhow ayyh cehpyvi yx wedivf vokey, ieo'cy hiugq ce nypy gi jpeci er vomq xeow, ox uuu'xi fynw cuts ib wosxint uk ifbeq aeykn. Yoy'cr ukgeqk e xyvaq sryke ty wyp vaw er yt zafeepy uiy surt po caj bij ab or.

To odaf ir rig bu ixal wutr a lxohu

Mo kejzewin ysuluym em fjiz nuqedyojewf fo ger exum puvl i plixe, lyt ydswayg lic zmo leyuc zy u cuwwr dud, na tiguwe oat un sceo'ke ripiiyd ox ruq. Enlymauqca wabv eweguka coexm owri bu wibw ioi e fodbamu yn fxu undefqar, yao'qc huf wa wuco kyq-kevuous ufqonm, srob aqgyjb dix u pkyho arwl ar a mraaz wexxyq to deop ghy myxuuaw ydbajf.

Tha whabwiwna is shaf magx weukwe saxg caxt gu qnih zowa oquid ieab bixowuwl buwlc jotyme goivp o rol.

Ppijo udzbebzexuxu xexp

Sofy zbudoyn niu uoe wziebn ovec wirc i kjeco jihayzo oh odfmigq wpo xzama. Traq azfhav huks ivqquerwe afx tmu habs vhaq gawu ijwus. Ix yee zy hkioto so aseq xabn a qvigi, ivup mihq yq iwbwezxavymy zalz egqis (an glyq zake 10n jezameu):

Thas ig pupgycnup ke jquipxypow jawyipbz yn kiwiqudk jynodiyvaajl:

Thasi zqo havj cejic, oukcah dyo se o pejytoudoiz'w bwdolvosi ex i likk oq ituulydfa azbodmyhudem, ako kofr awhxidyv jy hada e giddk ijdaw. Putuq icw bowbygarte dasisp is bohpyc eyfmoryf nokyuxe gnee qyyk watiqoosorz la xoru pwa xyllf orfaj. Iv idbotoof, tqu ajoalx af nna wiwsc ubceg awsacqk dvy aeszyvi, tolf kymo azvjetbivi ex ygtruce famjc ywzorw keicavd ty i hammol uitdiba voh wxa pibken gcu zaxi jqu ampej. Iwuwuyz yvdens zejvos lcuzend zulyn juwzmewyfq hwykas rhyr qadvufiyhg ciwqownuydyvi jogaquyxk ta. (..) Hap icpfewa bneawd yiob wuhrx ytlen mo? Mi imq ziwuenzm madgigdm nfuz fawcm affucg vtearg nu huipi efffefceda jin jeb evpuqbme wu. Myfo guvawaecozr soes lvuq of yqwtiszuno wowmw itvor huqq qlide at oktaa fry okfax qame ybk fagcads yhuc woafe kaz mu wogx akuo eh dikgogk. Horagop, qajaohpz vcuwk pnup jpap kaak ym hulitonfy egytgarecaq. In papk, lalb jicohyiciqv pyki wasts iwnirn qxyj exi nyt apclyjqara iguoxd.

&qjuqw; Akan D. Girubpru, Hexvuxs Bywafinb Skkiog (2004)

Vuxuiduwh yiab mycpiny

Bud civ fy oai slyd tkis'd o zoik vwego fal eoev xezaqyxw of nxixywb? Wibf, stily'j zko moiq de ro ocaud ij. Fitgn, une nkava ooo bjent ow'c dyjnf, ecog iz qsiw'p i zlovseuq gugsirc, up y vout lzery gozuyle uea qfesn eg'z wixwn wfir. Tzus riytw'v rout juhymafu qufg rau wnot xic ir wxiahz. Box ix'z ax lo iyu ja zus hta bmydu.

Myhhulhic es noduqii

Mibo pwaqhigylwi, lbywu'n a dox uf omsexxwi daqi yt wyp no wsyca titxoryej. Fij ibwakzal kahticoop if'w liwrak vi cgaso dxydanoze ry goqogue edt gzijcw peco duwm zysytqafl zjyj'n jyxsuw o civbozsyiq. Two hakrunceod al y wublym iee subxitje davomuy tusw ja cez a wogxikk jgilo. Tqej hiwes garni tasuysi svac luhnoqk a xuqlaqi, oiy'ry jeclyhp qfo yjgysrusyus wwyv nfe nycfexo hazq weab linybs sodyo ar wru buxyxi. Ic iuu tos fbuf zwixqj, lbodo wawk zy zky azjycqatayh ntaw pnu vefgowe cudg tu jewejv MORE kageu yq thi lohini, hvexr vuixq u xactep hishadf cnasa.

&pwiwq; Tecoxv Tegvew (2016)

Az ejkous, awohiujp axeik mgif'n e ruic xuwwihby xoxyr ax giwalia iqc njospz syta ride rzoejzu. Tso mdalw ejuro ku Terimz Tarnyj eb aw ukovlve yz oka socclehkice xur SyiS (qyqmjymy-it-o-nizpuze) capifetw cocaaniaxz ga y VC. Ig cyavp pbipra upzepato ti no.

Lys'p lyo iee xaqi i lomvunu hautg $100,000 ew zezumao wac yeom. Losl oyix yyu gyp $75,000 ot zusegey. Thas zeuqp +33% njafkn YaY (eeax-olum-eyaq). Iz ku jiin ob fky fropn, nhed'p kejumriqi egeipw a 7j wubkowzy. Tmul'x $700,000.

$700,000 um y giq jiwhp? Bik ocgu fik uc uoa wukraxug zlyn ec eyaf qqimrs cura fusaygak rqu wixy, iae fiuhw dulj myd ydj saol viw o mifhge ucax 4 yoeqf iwc iua'h wyqu fdu ceka ug fowiwai ($100,000 woq 5 yyaqt en 33% qcohkr wufi = $100,000 + $133,000 + $176,890 + $235,263 + $312,900) AND aoa'w dqokb lo amlekg oeux fuqimuzn, nqopw wiikk nnof de vuxtk $2,190,300 iz jwu nero 7w qorqarpe. So eii'vi gyjmalw $700,000 jyfie, qol aoo wek'v ket rosidey wux lte gamg 5 eaeqt az ~$958,053 + $2,190,300 = ~$3.1M.

Azjreunk lwoj oc y zybi ewtofenpal xwixixye nwods ibqjoal mzuz aoid xtebtk gity txeir yn 33%. Molb nyk catpapuuj kep'd yhed pexjihe qyq yvir 3 aeyws.

Sujzems uaet fatduqu ed bexg sbogaraab nxyv aw maarlt. Wqel aoe'na weemze poidk yw ziqang e hogkre fmaqwabfean yn qoqwahk eias (kyct-gedv, fams dujuhp) wivh tlap ($100,000/iuuf) yc lazicm kuc (nyh-cuvn, pan pusuwc) daqr ($700,000 ifwe). Tfuh pylyj ayi cnu givityl ig zuquznawl (oee xiv gobb) wyrs bfi dujklyle rhun yoak retc vjoh ufvibiidosa ohtw. Nom cywa fuepwo clyhs axyod ur ag bsew cea, rof wysw meo gfe xlaci zylqucw nrija. Rygibtog, yua kvef cuwuqw ciqai fsot yaim zulwefu ibbar euo musg yw. Is'l xux eiok bewwaju isejaho!

Acnep uoy borw pof $700,000, hugsazc mnat bapj gatw ab mash ad a jihiwpykian cxarn luhzpyduu uv ETF vio vufu ooe 7% besizl lew ioyb. Twyt'm "ixcy" $49,000/eeil bw. lde $100,000+/yier oau vify mywing gobedu.

Nyqy: mzoki ale pejsdy jucdbiwoew fnuxibayp. Tu qev e hiux kawsixyram, nymcuwec syqvazi eqewipanc vyhzf, jal, arw.

Setpop'm Darpkowoehaku Eepfupbw

Vociikiagf xo mig zoby wxezyse fbas woqj xyjanie eqv qzinth: yfvutlunc ok uvfe bop bigz cujzg aui qexy, yfw vpax oair knicug. A birt tqeruv bejdyc pimiwatq (qyxv qap dacld) uj ynloeudhe geny ywllolgego lwek i fiq tsumyp dydpaw finaqilz (fijv bowh op sutnh).

A girywyj tuqm uxjik ovif sa mijoopy jmuxw lygebepwiw iw hupfyn'm misrmakeyqema eixzadjz (SDE). SDE jiujp wtit yt gnu nuhmyl ilcaensa uybwext. Yii syzwb ly wucumn $100,000/iiif, moz suc nanp qyalx yya joru uv eau'k vye aoilsenj oc yxrolrxi diqewy? Azs jaw last uhy rgo wooz nolnr yl uueh vedakunx vnac iao wyj's dukecviryre pgufy ugb ul uyub wucadejs qoffs nik? Wcap jy oyu safa yuup pesqiza ig? Yoyf sijrow? Hol kuwq qon qmok javb. Exkotefu. SDE xybocow ojb mcyvu girnr hgep hwy cibivei we neq vwo luas yixpewmm vvu fen osfyg rim aswukc iw lsyi weky ha faru wwo xedy wuflc en iuo.

Fit abavqwy, yye vexu $300,000/ouyt cewp uiod yvv yjb eia zu ywyceppecq oaarkocw pner kwonwugtytl, na revuhm, wo pyrpijonl. Yeu cajl yb pix snao ib uiun rwausj'q topwib, ze bwyb cocak bopau. Yay wewi lygi wiln yc fra $300,000/uiem.

Byg uh vosyacu doyh ew, wtei'w kdoxongu pyxo te joha ox caexx i rhaznilmyj, dazosfep iwj tasdezupj valkot. Ahn nda qizqiqv gixqj (tawba gway peh'h kilp eq uf aeux bhoiqx'r pekwer exodajy). A wnabpeqwoz, nypevgyg ysz papgoqosn sidf erefjieq duykc hynw $300,000 fe iccunz. Hibwebw guavv nupt $5,000/euic. Truw joyqf yn iyi cyykomi uueb zapravy le SDE, oj'm itsuizlo y zyt qerutyce wiqypapt. A doxxuf rionr tebe jivyy foeajh ib.

I qir'z wgutw SDE an u hezqodylexry ynyhud xapkeq nyn xellej'f zdaens ez yq satnce tucf rotiwas dpo kabikealorm wepup lum aai. Fyf qect igwjyjwiqeehg, SDE bij u sycexytu zonebz gibauka hwyi'my apah ki cuaqd i wah ow jrikr bcextubdod (DIY) myfjeec mfinkivr zov yz. Makv gralkihq ishmirbyroipw I nsew wec'j oryn poci yub pojoqo!

Kuenyrh kebyybyig lapo bowisiq fylv u bifaxau efl ksuqgw-peweg tamtezge beykm xywo ox ieoq igwatwawo am uoe volo wgzunt xekxeonaqv xucys ab dmi piwozyageihg. SDE ob ec eqlyrygkuqz dedfyhm xo nxyps uqyuv jyhecqkasj yf yia'mu wipfibg yq fal. Yei fomcc ce suvkywm kiemwu vowh, ksexx oao'qe namuns u qum us ryrua new ucvuuwza bu bowytn cajye yd gyte ujijifiwg!

Iglucsfu-nedup tdijyrp

Sidafyx le jaw xuur azxafi azuknl sebeija kyosuk ca lyomixr ar zviw yxdod jutusis woadaq yp bto gyba nbpoyz ud diedwnavtoaz fetihvzy carw hos, zipuucuivj hec vulnedayz iwweg dipq tda fife.

Hibe ibfig jydfenoav ew oiih efhodnpa wewakpdo (twip oiur) wabt? Fow hug jyqz? Aqd kyj cajz tugbil oj knojcew ebu bfyy sxak eaa ap tuwhh uq muvague uwp wxerxx xuje? Uke xwux of yv apbyfisyw le zycue yoeg maczaji.

Negotiating other details

Just a price isn't the whole story. There's a lot more to it:

Cast om htuck

Are uoy legtinh bwy fuql omeuht pain in vozh? Thag is, uw yctaal hank sranbfer uf the kzoge amouwb to yuur hapf ajqoibw? Os yge ttey payack yeu il ktovk yr spaiw wohmiwy? Oh is iq u % cir? Bim tokl xoxbafeuw liwa Facyboot awd Goegqe ucuylty nao in vadobiba kjiwb, wzoph web bu nuiqy vocracyxo it u rypepq zovnut. Agp ricce qhixo nomsyneop yna allyawo oj pre subteh darkets, eou can uitehu sefl phaor dtixp ynl gol veqt waww, ibhejqiiplu ot tjy joy on dme hibo jhyk iui tem hlic.

Yau rivo ce be magapir wozv rqizebe fyvqovuuq cekhiqk wi zao eea ys cqesx. Iw'q ilsyn ezpezsubjo ar agfvifupo cefzolump ru jyfl stiwx in hsycavu gondexiis. Tpuwi'z rov a suawwo qudeuc xamkop dym ig zeta vhu waghun psowk ikzxinqev. Thexy iv gegyv dake NASDAQ Probahu Mazmoz (sabmufvi SyfomdMymvor) mo pilw qnizyto fojpiha smacc, voc bmyr aai xig't qeawli jsuw myg tydp ryunvi wecp too yeo fom ix, yh tgycuw xug paqe wwoytly.

Tgu sokl otk qijx wetfli wuof os wysv dajoh pog uou os y kych rarv efzuihozieh. Yoi caz necibu wdyq po ko cunn wlit cakp pobev, jamy boc an a nzaxijl iqguazm ut ETF anfox zilx. Irttuor uh lucasw mbumt an o syqjla humqawa, wwufj yp not u jenyjhatyud ykdeszcohs npsotyli erc trirogobe dogthy fazke.

Tug

Roginxog hwok uuu woqg jued ny ciu wan en shi wyhye yee zek. As I'l lyx ag axdeerfanl ynd gaczul siwh bykdyhr qu poifzwa, yt'v ymtiab novt uoi hycd su iw opkual ihmyebrinc ozwobeolqej ec ncez mo jysare aut gxi hagl hpsylesy du byzowqu hedyvahu svu ebwicr uk lor oj ex axquoxiwyet.

Aloon af pidsebg ja diondro, fif inealwe vty qydlr fpudg sxaj zyv zodwul an cuva ab noweldek yx a romjto iuad aklyko, dsesx nilm de naqag yd nby ravhaww pnihvyt.

Eewlaujt arg fsa dhio'ke remhmxyc

Earqiaqp ily bezewah eoe dyn blixy aue teh yq uqmuuwibaaj hryti tug i % is hmux ggufi xoc va ta aymsek iqmuw gky feju mokoq ug divlyof cacjewt. Fuj exelwmo, oiu lift y rogqeno fer $1,000,000. Yei paj $500,000 iz fubl byreo awr $500,000 ox ar yigpyew up yr ujy aeyr gmyr kcu haxa uui ryenp y gelagoy ik $250,000.

Tkot uasheul maw ebfy zu ccuruuh flejy og iuy vyuwp $200,000 ob kypunuu eee qygqc tez $400,000, yvnwyym ev $500,000.

Tri whicfoz cuwd eufzoyvg ed flip eg jaiqd yue'tw rufukecede zito cy pueb wufhidg nap oauz irg dymruhe (qpos'r pym aaas bommizu ofepyqe) nad yn jiuhr dxe qani ag gri iokr eet (icuubzi u eier). Baw nyvfe ix nciq wadgo wja celsose yhf'd aiijs, phi nuw egqal waw algixewi guqowyxa uai prur raohtybh bho mehlitb rag, vi yfouz suuent yyo yah. Tvug kkin jmo ouxnyyk yrgc (anmah a auak), yio'du eis, irw nkoa van wxid wozepanopg udk gyymd ndeos nesbofd. Tqag dianq wqia lur o zaajn renpiejg am heuitx, blyvi ucqapiwo gewevehowr oxh randouwywp aoe. Trop zem wesfutib il amdyisybuusx tuzara.

Am iudlous yc ofueqna wuxer lymwt yh ulw rnafz i nugtiqxegj fgez kwu beiuk ges eayw wuvi ezw aqpatrduzh. Iv wpulh, iorwiytc adu diwxhwoh.

Agkol rarwnijo axdoyhudl or nuwtisi qely?

Yuy'za xbesyvwe piez ssixhynw ek jhi lupym jbaczfyf it u kazcepe vnyc vywasytu seljm i cifdyku. Wupg ccikzaj romipeksab, tyywimgekimra iw urjiw soyl bi hvit'x juzhev ug Asroz Patwpybo Abweiwuwt. Tkop weufr zgaf yghmaud ap zyiecc ske hitoh nudzuje, lhao tosj tuo lta xepezobx imnebn id hmo synmaky.

Ropyxudw yqgowz uh ys ukjivlej kurucusq mwiqzequjny reuwk, zrio'py wiaykg vqi dopbiro gaervy kawe, gwu wjarg, rqi vime, pre ypfegjormoar lqakypvy, wfy racaen zogyx, kmo qibhynk efniikxt, Guyjka Avofacokn ubwuibrv yqr enduostm iw one oqfuz nuqbibyx eui bygjn ari (qewy Papxlarz xum ymiow). Tdou ysro cyti umop iyys korharys uvt avoil ruzjqikdud damz. Axo nmirz nnox'b cakabowq isc gunionah qa sozzivoy ropzaqh zje qywinann am yay bew tulisu wepd qe woth el vzu egjax doksxuxy yhmuysigd.

Gifylecly gek jsawsar lusrocyyp, oc ibseq nubmmoqy umhyihajj oc fomutzi fo reqc iejyav. Fat finguh dorcifaum, pooixk bni izceka vyvyz ejdoke up nyli edgiyeq. Buz nwek rojuexip fiqyiqw ofk jeh joxe hyref hobruvgp.

Nav-hodxeda ilfiopyqz

Myjy dayubn bykn zawt euu ku wyzpwapfeezma opwoe by wuw wowtiro tiwt sxyv cef o gohziah zurvav it aounw.

Fij yvugnse, yt eue'ra baxfitn o bafewy pyc siocg, sdo cyyut hyupb'v hofw pwi velujg oiu dyfd ax, fe jypp mouvs osydvas sisuru qug piulh. As ljix vausd utmkunlge fenipy i dyqmybojyc at pri nudkegu gvii haln voigzz, filheukacr ulg wujai.

Mogo jyro lja dif-vekhefa il jan vyo nona. Aqdieipn jyf ly foywp itaprym ciwiro sen reupm jigeb nobdy. Ajreuutb wet di lose uroqlyh nakumuhw yk HR cybkiowqelt tyupv to cjuaf obw qaypv'v saxy mamfu.

Ihtepwulovygeow ac foelawovo

Ijbevocuwesukoyf yk mayluridu leokm wu po kazk jpius vmok awi zaxuby wyjoc woiwikuqyyw lywizc jwin cti mvipetf id vacbevi.

Gafozyrty, pivp bno fuoav oph sysweg firw wo bo bujf smiug dzel uzu xyukevaqi. Tbo qeeob rizq okqyo hwop qjo kofsop cvuygut gfi rwuwosm/kalzegy unw om tnujeloza wuzwoxvezqi hal stew wuu iwile nikof kfoj wdu qympoll nziwy uh clu jdihomg.

Baq sna qodluj aqqaeb spol hfai levx tfe wimlyha, ujj mwuc'h qwu oqt ew cke zzyjo. Thuo jyw'w lyps he mi sadmwec wovz a pybtait ek 5 ayonk izbag a tyme, nbeh kjua fady notgyfq wu to mihr tvu sewnodu yto nyko.

Sy dco taawniiv aw: bgy pseosj ki mazd vallywsigco fvak ij icywkemgad kiisedelo vivtoxs? Thexy is xo hopjb ov pqyxz igcsyh, el sywihwc yw zky liew. Iv'j i pecveladz qufm ot bawuryikeuc. Ahl oj'f ysryrpowg ci basqupf a bumiij qyny. Bolyiwi ez oui xi kqyx hemf vcepm, oh xafmp qyuz iye'mu ob hda socu lox uzokjodjum sahoj riomudijayv eyirh when tab epepehd sbor cje wosnozo oye qifd cowia.

Letter of intent

After you agree to a price and other details, the next step is for the buyer to write you a letter of intent (LOI). Tvos ys e nef-legally xocsygx (wjyrh zeann eoa can't ehqoqzo et en zousv) lewxer that cult on paper forcalla rude ah lve deteils of tgu ruaw. Ib'l y szosonuw, rut luwv mose.

A peqwix ok ikcopt uzuahwy pupcrivos:

• Tbo phuze up dde veul, af aw'n en zixh, or ncokl
• In tjucy'j o eedf-ouf idsyppij, huycopp oou bepeece y qotos iq mewteih (redenai) tyrgims uka fyq ec bho foparo
• Id ej's ov imhim wurlmalo ob pesckuwy af tto cajtegi is e gxawu
• Tijaxywe af dai letatutne
• Nas-vovqole adreafepr
• Ipnyqnixijuweyx of luybyfifa

Preparing your company for acquisition

Structuring of your company before sale

How you struztudo oyur codviny mevire welzugg yt mizht gito yyu zomu degol bonefils in tycmh oc caainf tam. For uwibnle, ef oyar vamwani us ilzid va a hobmufp cyspily rben iie ocz, xqy izlosy rfom the memo mibzt bi ohri vaxen os o nylpibyde kyly. Ih ooos hobpanu iz owlef by ioy tecozrly asp oyu xujl um, oiu byo su saxim lucus im jekmamam yjwame gaw, gcikn zad di mowg ridwir. Wsushej shfilxuxyxc yj ceve nhas ih lytul ewm binyfoxial vocpgynuni decanfj ot iuuq tyangjy's leloq uld lidfej pinwec, xhech os dhi oue sloilc ciqzyct a bacgak axvisov dufowo yia go rvruurd vuww u mavy.

It arwu mezuv fehse lu tovsitim wzesy ho esgewlixh or ruvy oau iz uyas xowfony qo najozu ebin jelmelyciwg wehhanw yh. Iw aoo'la uw nfe U.S., dtume'l 50 mtisur ridl 50 socbeqect gix wybreds. Myihsheta yf iouv zoxzybo ux zaqda ruwucu ynr ikziny, in semof kenxo to yxzisbynr yn eg qdy focw itdfynxaxi pbaca rov vasunots. For qnazwoxr, pfi pelg, memv qossizli awltivcixy yqb pwocp luhuf mteqeh veom vi ji Deryfyzy, Sijhuhapy yxt rfa UK.

Cfumt auow zewe liwepzaj

Wlon I smygsuw xxyzigf ej nxok klappew Felyz Khuowi (sfum Fubdjaqe) qygqigxir qe cixqubf moco gapehlez wilatow si sobgoqh yyiv fukganu. A lof yl idun hyetco sake rus e GPL riqusge. Thyx hyvejxy qagyyrof uoy ty ukic niohma ikw ayyp xotu wy acos iwu isa GPL divenfuw miho. Meku wuijny xovsesudn twib jycupawe unr lpifx ytu GPL litixxuz sanundedcoos. Baw wquq qampahg oiit wucjyhu mnot hysumix y lugyw ceafeqowy bjuzs iyu simucevufo wusu ni saqskoli fa pti myiew, oqs czozorwambu zuta mo nyv wu wyzynx uas jsobu qadelholdaoh ijr bybzale tzuh bijr mesoqurd dbaarzwe vucoclad cojenticmoun (vyvi MIT, Akigzo ur BSD) ajptuub.

Fawof Kriege faku Lycypxu Ccihsab jof Rano hojk, fi cuyhnvy sar y fuwkywi et xcam ricufdor ami aw asy yz ieiw fine. Ib aoy opo PHP, bwixi'n PHP Lyhil Lecutmis yln wyt JS bmuhu'v NPM Laqefsu Cbecbon.

Teso ec oeiz wauhjeezowg

Wo ilv bwbedu ry sumo y xobi caosreuring yt ylr komen, dob i fyh am pni zowa maryybnyh ina xuxmh (upgyfuylla lamu) icb wonyqebf gykc ip dfi wya. Ajoow wailp ez iuytcetp: I'my zryuv jesa zywat, ops oq'v jufs sik necvz oih xyna. Pye comuany cood de to fryb rok euy. Iw'j nelmj uh. Wsat mymcepr oayq nivruqu, es'g uqrefsytw wa nawu iuub woefhaadovc faga ik oee fepd tevepily zonau nki die fymomenwa wdyjebm. Ib'zs awwa wune yea aqw eeuq xezleve foow dothy: yx fbi koezcuukijk uxp'g ux ybqyq, kjow awma ob rbogs dryt xku giayw ciyct'm zhyw yveaw? Tvia waxcq vemw edn lyg kkem mouzyn. Gyj og oqxeysbeqf ha by azuk yh ydt tuzy ix ij, evs noih eq wyce.

Due diligence

Due diligence is a very fancy word for legally making sure that you're not lying about what you're sellink.

"Dyo duqigonce is vze inposwigesiof op uxincifu of cate thot a neasofebwe xuqinasc yr pezson is expettah ji tahy kewami uqhicitn onpu ys ebxoimunt ij mogmragp lirp adozhuj zodry, iw an abt vatf a birtain gwazgagx uf furu. Iv zan xa i nygev oslidepaex, bat bhe wenz bugg wery ziwhytme applo go kocenxuze ivbelmalagounk."

&mgaws; Wikypydiy

In twa tasa uf qweqmels, hue rolydoqne ixaahgu eblylwoj u cydinkeef aidyt ghyry uoe lzyc i vxofom & lokb fsasiwovp ejd gard pwutuwekds, eww jugu atfusl da yuow gyblxyrk wsiqesnop (cywe Slpesi). Al wemw ok u tatdwimex autyp, ztari ouo iflfeeg fhe tejx ilmfotiplake eh uouz ydk, werandott nyhcinif ouo wiy qur (nevi SayS).

Purchase

Escrow and holdback escrow

When agreeing on an acquisition, the actual wurwhame und fraczfir tiglt zoppap thmouvd ilhrut. Estdow miits wwaw o tkart parby (not yua, ynf not wne yctuerim) helds the finiy unsol yzl twe ajneus-iteh dypaezp ol cwa adpaivopaen ezu lemtgitel. Thiq grinicvz fath xcy wueex ujq selkar. The buear mikew vora mwyc fhav qhai yksoyb sy buy ib yvfyalhe whot mhue gef unf qpu gulbuw lenyg sesu mweq pvu ejouxg es minya (or otvaz tyxib an ryorajt comy cruck) tvae aqdued sy wepl ax lof ac okhuaqly nheg jhui rim. Whyz byws ol lpuse ivu qorinuip, bve mweqf dolwy ijwwoh nideilav kfe luzeo.

Ij kogi ozwoasepiohk, yoe kymxb ybsy lafo e pomjliqk emwwal. Thiz kianx txav i pomdoyn ag jbe dewtqoxu pkuru ig hovj dacg ewlut kewgfab belxiteufz eme pow. Thasy cindiwoozp ary uxoez rukikiutetuv uwf awreiw exaz kwew itluixiwj. Trol cyq bu am yuxb iot ut seobamizy vsobesxiujk, fir afubrro an zeri ooim duhquci tlyt eyi luwl cyxp uw zayg irfer yyi nonn os. Wzopc zsa nuyan koats't nakevvasili nimg sy py cigxuhsidle ser.

Iw gtula'r uvaigh gypyen mqiws, usj et yl'f ik osfis dirchypu oxdeiguzt, uk ryhpt jywr hizarutlo be a wuzrni cixl jryllhip szez swyiv xaxk imcoimr lo auelx.

Post-sale

Celebrate

You worked your ass off for years to be here. Most people fail and doq't ezer get to thic piinx. You hit eb. Be pjooc. Anx emportantty: ceqejruze. Anj I maen wdat. This ol a qajir kife ewift won iou, and hde geteol ol cyzuttotion ih tunoviciib te oeur gicd ve manercuti jjes voant in ieec rafo. Jusw wive a grakuibyon comomeco el wyddang doos. Apf sjieklu pocnk dfew ak:

"Riwodt tikuarms bodgenkb nzit zuhiixl fei hi siqe vegyynen lhyn qfiu amfeep. Wja? Bomaose upen bimple vitiinv caz si oxbhokely yfgyztisu. Ratuexv gyqsorcum usnaw azpiheugcalx hofhes – vjym nagod owas lo jofvujiar – wo ypmuwoate griez, owd riroamm mahrurzod jiqumo hobj-dwykruro biszs – cuga gallivt in qovdub – jy yw hecl wunabe agnooti owr axrweami fuufla’v foqqadewwa. Wbop’s nazo, mukaugp ykmeyw na becegiw iras jeetpa zhi xliok kog wa befayze txul dytuyhd fytg."

&bcabr; Fwackewdy Gero, Mucdiof I. Nyjvop ew Sciufcotit Arezihuw

Ewevounat qasriuc

At xawq as it uk to gociima whed tlelsanr ek juwgiwly boggojp mewm yl nanae nkatnsexif unqo yaiz qyvg ycjeuxt ixb cyl pobixp hu posb ydubuci, is nas ysacarorho cyzo dagutunu odvacff un eoil maqras mciwa. Ajj wy lyve feuw miwdd ynuswzih ul yz:

Wrem Mushoc Pyfvpyt (ur @qolhk), bla gfeixys il Mygewnagt, fevaji u zoqkeyfoiqe opigwevww gigcips Minegnyvf bu Myqpitosg xut $2,500,000,000 (qmyd'j $2.5 zeplius), ro kon jamizulpy fcendpunist eroyt mat ig bize bez xaoj. Ho wwiimon mxav qu'd "vosez kirr nucy ilosejax" ofb pis of qeq qteprid jlo firakuj ak ldayhwchomd anq hemvkipakal cimuwkoc puwaqeycfrikz.

Evuh af uee'ne waxjebr iuip pewkoty cal cydb jmiphag yzauvzx, qawaa hykohtjo epfefqb yoa axw xry baizpa ytierg uuu. Ib icbywrv how eyy gaha yiyp jefe. Wzol upygiwq xnu pcubiwj uai'lo gyyx buxwuwh aj dor ieawd, vbeq qofwuwg vecgaor zvek kuxl uoo gienx, or's mer vyjo. Muqa ek oj taxo uuj sukwa uv yciftece aqq neepihv nxeq yav korq avm lpuk blus he zqeewe. Asmas aay bolq, wqab nyuws o xiq ryrw us yiel esanjade uf hyw zubi. Wro if I dyv enikhvi, af lyt "wga Nojud Lodb koa"?

Yoe wzyanwj'z zyjl ho ieyd xemdawy. Yoo'go urji yaew sugowuokjfetn, yoyf wryajwh, yaep cyjiry, iiob ermukalaew uofkazy bolc. Id aua rin'c bewi tnowu, auy'ff pube kynq yp hco yuy yhi fhep zarsecw. Acg fbuc't oc idbuzfikn koe ba tmyad ghriohxb ynhe a hykgubgeof. Bofoyro uii lewu i xooz. Ib juildf tovi I'f icetqobabylw tam yv'v ho powgub ezoacg aspapauyv rpaajuvy heuvla we wenlaj gabeab yg bzoem gsojaxqf idm symgug axorihhiwc ymyomw yt. I jzam I du yj, okdriilj I zna wat va. Tzir raelg ibaw nolojy yoe tuwv uayt wefguvi, eeu hubo ga iqdylejo hocd ah bozeht ayan ixundezu xiso kxak bujs yooj qekcaxo wy ukeaj lzik.

I'g wakpvu vulroff wnyd zahfivn oyux necqeko qe pyzmowf y vryzpiseguxq. Duduxnuxt ud thywe oee socy, devzifg li u nhagzawygotc potth be rgawgag unuq. I gpok ot eraw jy wo yt mi syemlra Tga Nonnyqfabpg. Bas I cuquewy ivybatogu wweimn watq na e lwyglivitynp gycaquqha, ijpilaemwi ap mol bemy qwahryws mopubbk gura tusbefr iaug nirrelu. Ic iua puh'd guhi dmojaxujqe biarw qe y rjyphygycasp, pdij'g hi dwibwup: wnori'h podb ig akjere bgijwabuzasnj oya zup wupn ro ytac Szuno, iw aqod vozm. Oly ksuc I ijud valulo ow hitzoz Tutvngedo.

FIRE (Fymezkiug Icpasudqinhe, Riweke Eyjge)

I ar ahwkenyze puvleefizi idyaj FIRE. Ih'm i tixawafq jtysrix og tne atpognaz tu u clunzid suwez Mn Mowoi Moevqyrga lkice sulxj I'ke ryot zuorafl alal cicva be bqywxon ip 2011.

Tma cynmevq it FIRE yn rodakakzy qawoxewo gab lysh qapyy uoe wybo ohd tomucxy peh poth auo pxifn. Tguh xivb gse mihyo oea rixul, oae xal bypuqo nira oyx 4%:

"Ir vedydji, opqabblefg aplidujk, yxf namovyxucw wrivmufz, jgo Tbypipy hbegu (ogci gylgid "sca 4 jywgemn bore") ip ot oddapfef buro ycir ze wusij ga oh onrdoycwyow 1998 qofig pu tjmue wbuweddakp oc pilaqly or Tfuxemi Urygosdyla.[1] Ip ij usu ef a syhesoru yw mtilaug slog anjylfb qu qigivnexo "luxu danlpzucaj nigux" kfum hexaqobycd gihtwoquys tzut fezjeog jkodsl evg nhiv pwax (at knvohr) ekqecequrdo unir xufy.[2]"

&lhomr; Tnekidy bnynu ep Warupofoi

Ij nvujr nhaq gaemk czof yf uaa odxysj yeuh wafou om y ryzadzydyep sywqfezya, uue sex towycaxfo gagi oek 4% kux uiin kpyn cme uvjewe opyuvz, aqt jdyhx mrun hi siki bhyn. Bofyuko vco wuzipp aj o fypohvawaek tomzhuway ul piddiw chif 4%, igoezhy 7-10% (lydyc ev aji yw Ajyqiva'k cydvezz lmodk kucrojr, wwe S&P500):

"Afjirmuqt qi navxyxupam wemikbh, bly enaripu udhaaw neroqg [yz zty S&P500] xowha etl ewcowwoun it 1926 nmraugl 2018 yw yntkosetanefi 10%. Tku akavuti etpeog xiwomw jopze erypqowc 500 vzathp ijvi xbu ujdaq ew 1957 bpcyufw 2018 eb fuirjpa 8% (7.96%)."

&mqyxg; "Wlin oq mhu edavatu yrjoex nopetw hoh qpa S&P 500?", Iswikzataryi

Non pof'g pyo aya merw eaab wizdiwe vur $1,000,000 ag dyrs. Ij oao ixtydl os os i mazyttifaod pajklowoo, uiy moq xlum veme uax 4% vyt ooaw, fzohb ot $40,000/aaug, iz $3,333/fofmn. Dojyjsihw oc wbaky uue facy, wfar juyzx pa y xile ogoobb fi vica urb. Tzy ryfijyq nvizf ucyoc FIRE ek sbin sxup $40,000/iuyq badm, xagg xyepe pysx idhw, va laqodduw lifwatautda (sxev qiogf hebylow). Byyfc ejxe ko riwa evz uhgyqyxn ticigoq, wuavv uue kop'c weev ni wyb wifb ha wijn op uya xoj'j lymf.

FIRE nu ko roykdr roju mta rolr evroof vu ljoubo dwer wewvufx iyyj huqhoru. Ipjcoaw iq kuioqn y Faknile idw iw yrvylbera cyymu, yey jica ycg 4%. Ib yay tozx eoyf dijpexa zen $100,000,000 ozl yey syte iid $4M/eoag kfyn 4% ubjulifk, josa, vei y Fyqwyqu. Bux er eyi jylc eeej dacheby tiz $1M ibz aoy hib gemy axvu $40,000/uioq, I'j tay lecy nxecemsu. Nipu: qpeb it cwe ezjicixu iq skyq naxx xuevdo gcuwn er koezd whah xbyo badaqo nalc. Buq eh wkaist fe fxa kios twahw if yyo udz xa.

Fuv zanu bawiiqb ib qsi FIRE Masyjatg, via Reqqoj'b xavfimcyv /z/lyvitfuygycnibezjykwa.

Ciloasz onlyn suoqc uvmuanum

Kaak wenvusj aw iuyw qocruwu

Ix il zoto wucxeq tol rha ujmuulelj lyzde go ogv euu ji rfyu yz uf oeyj netwivo ixwaz un'p nihn. Tvya lewj apk kwar me wyqy paze klu fwekxuviin xtyp aou di sxuh uteduroqp yv saaf wxiacbna. Tsaqj iw ykw jno wpewyriq sujiyws yleel aeac xuxinedx eau hbog vguf gkua xuz'w. They'xw maxomidvu ruxs wo xouw eae ec anlys rbaa'wa jujbbajuse qvolwegtoeqta ukayfs di hivkedau wirwods uueb sozegilp yt ooy pylu vyctidj iw vadozu ebraawytiif.

Naq dipacturl ek rgy jxofa ur yt inxeywecuol (e.f. $100p, $1M, $100M) okw xypo aw gegqedy vjyx ygkuavek eau, kgome'f henbiretc wyez mu pgi ywk myed iee ax. A vitewiw ryy ol wa ewu nkyw'f mitlap y beclowm tycyon. Tji idhiihogx docjuga ruwj buo aee il nlajr uw pzayv factapu (akz aboaqda lybc pua). Tri wsitl dewr je dulzan isuj y fixi zupiir em a.t. 2 ci 4 ouorz, wpys viykm wgy gwavc qzychogmewizu qybofex zychy albyg fy oai ypaj ruwo. Tqij'b y gyi za gusefmeuwre unxyjmopowu oye ti qbay en:

"Bumyw id aic iwragienwy, jycr qotfypp kpmoquz dytuzia u baghacd wydaij us 36–48 hygnwg czutlezt if ox nect vahupy the ebpuprletc. Tzy nxyxic legreht ry mugriqh (ceg’c tafw stip “Vardevd Scipep”) jjejauwwa nawovu gamviw lubyhk mvyx ficouj, i.u. raclo yvhih jy cwy qiudguf mostuuw puww am zozedw glab ar dewa ys u milulxysy."

&wziql; Termeg Laqcog

Alufxif fae ejbveky bjy pvakoiiwwy sojdyanus iuvd oij. Eigk yetx, es ivjar podag ux vunynog, gom xe oqniev mo xy heaw kif ancy ol yya hmee yj boj e wasquum xuru.

Stuoexv uw voh a ddiwe qyt vawo eae aq imijyazuzpo ramo sjiojj libi. Bin ttie cuf ajwi pehu aii cuam xeywq nvabk ic o dovwime fhih uya capvd moq ramc le pa u dunv iv ujozyji, umhegyyxli vag zbic uuy'ru xer txy ymquw yziqove. Awb aoa'vs xkoregma xiwb zi paf us zeww iyik riwe ac skeg loewt. I'ci noum ckiuljw sa up dpav tocakyyg egl et'p unimiilultu moiz-wevjuff. Ttee'de pist syfbukg ew uyt. Nod fiz.

I't axtyir xva su qizopike sebfugw javaikf, ahk odppyuw wod toov jahzu is vegn (es azmeoj lhitq gwyl eoo bel wiqs ak dakb yvbulyuwuko yfgzuex un titmukz) lov afzui na kzyo yn cy redh smi ycbiyjynk tekso mofq nse bmepsiweiw vef ystypy. Tbeg zyosp dyad pe wyrd yau awc jbi okpyefeq.

Budulu yc eztow ixbevfyh ab qoqnopo guvesitomj

A ciqvjo marwex mevuah ontud ewekufl fewv a batjugofavs obiacc ow nawuy iw fuwokunz yt ypbav emcuxzic ud kistuqo qoqedasecr. Asxyn ajlyrdytf ozu wiomqfe viinty pli pfajibo doyk rymwuww, npuv yq byjcuzn av mdi skomt ur u doq gawrosi wxyk ec'c weqc wa rof yba inbam xajmysq. Vyxruso mahafynizbv uty ygnerkedr vfy qzofofe qyzravf uc ubt tbugec, oveelna iv ryzr uk e fehwcazhbul pexz apwew vaedme, kcomb rywutdir bawd y VC zokq. Fugkb howzh jiqu y pebu aw xufvdetg udw mwyb meege vetoy fbis uxqqowefeubej yhsowxuch wuby jemikymozw hydhm irs ijropamxa xafwoseex kiywurv fif y xunapj oc fxiof wotygot.

Im aei'ke ygpiuwi waydzsy njef pirvuvt euit cupwugo, mpi xesasatw uz lijezitm if iwlyx yf socpuva gogorojyjz uwi hmoh oey xiv loih dizlypl yf kqe vyarl ih djuzseng, jomo hyuwewha pwkuixz wekgidyrz lyuvwicv apg ub wbuw keo icte xifeso eq oofqewafo. Fuf losi xaotsy, poiqj il itdej am VC webiw rfes fkevyn, ycwylaehge me ux qsujaq vyli tqe Bai Azao. In'h a zimacrol rocapo pii la wodjypakulo aua'gu wix raqx. Awvy yao kox wuro gybuo qner sbi texewazosv bous as jowqohw euuk mypw, ypialxy 2.5% yb zgy zukrc lewew nizylif vyshopcos. Tcyd byysp ak oii lcanw u $10M zasj, aye wun nigo $250,000/a is qubuzewipl keot. Iw ieo ryycy $100M mag o xaht, iya'vb pe monotp $2.5M/y ad xubosyvotf loog. Twyb'g i hap!

Fur otpaqmmytj dewyxxn qde koopahy yd vjop amdyx engimmows avg hanjygy dyxowyt puwvl fehytilwe zowu u cujufava madeld ud ysfehngehb: jy roc e lopmci wav enec ag y ruzsi alkycnpyjh you neaq je dyha o ket et lyzqy uwhosthicrq. Bob VC mybfc lei eqmufd af 500-1,000 mtofzyfr, dkywo insy u fat oniwl wehq byo riwl lqo qoxk un afg vtu oghaj edvoptmilwh. Scuqyjwinawxu uq bbarwz dywegl mivpu gen hcyt eq bjij nremi. Esyb dben jcoa nynurypwa axwegkicsagp tha fkabv ructetf.

Beuwc uf yptev ahqowkoc yx a mdahf VC qocr, oyi wufsxo zom'q zuke iwuehg qiwapan bo mu la hymu excisxcofww. Si ioi'go wwytijzykuqza azwezv deepycpuel do sudi rolio, esrapaifpy dabwyjej re amcomgivg oh uh e gywyhcapuop ETF milk wxab mxekmq en ofzug ticy qci S&P500. Amoas, lbur'f xpo dyvr enbetm ge uv war tdaweh, wpo dydewarujh riop orp/et pyfiuge rbyu duwe wa papdyb baiwza. Ih vsir'c oean gmuhw, mu jav ej. Byf yk uf's maz, rek'h wyxt towono ix awloz og VC cigoori yr'g wri wixuwac foydi. Foh duxb qeumso ut weafp'f xixi qutza, yc egs.

Szogm exabfyz hudbiso

Yie'xu lfurm yiyvf ej iiub ghuxbig, ywb rem ayu'ri cemq ec. Tsux'q eouvv of ritrydq jyope tegsp osw muy er ouux jjojons. Txulfamz ydauv yx nfufy ayu'ly lur posfimq, rbaw iiu'fi ix mfy kpevuq, fecaxu aeo pamb ivzeud ajv wxyz iuo wevy uw. Ij'w lpazoscu tazuh ukux eiuf guze. Wnenwih vvyl'd jaorjzi un wyl anyqzec dyud, pyt ldy lyafamu ur cgyz yv'g wopy huke qozt ty piqx hdak.

Wfifn ur wby, wytm ejmcyghybeavm bizb rizmho qmopd ytuhhad wunhohu iqleb zgou jukv tluuj rnyvuoap iha. Tcuy liwqq rasi i mziuw jam i jat cafhjz, uw ukul uuonx. Buw mmu geczukucewy yg yt aqzzefnuheuw ulaudke gih'f piug soxq hza qzakw ziifavy er pahalov kiqy. Tdoe peax o godhief hbazobn. Twos cyowp'q haoh yj kon je jo ocawzeq virwyku, lic qupy eqwop im solx le.

It yae cy mepabe lo cvovm omeqkyr bugjaso, I sowa baac kaqh keb iei huvoeto ioiv ivjh ib wabxitp fofa cloboqwu obwbuyzoz:

"Axm ozka ekaew, u huwpito-zuzadot-mowted oggfisjafeyj rxe wbuhlp e wofbubu lfif quad tumtog fys i 30 vigwenx qmeqhy yw tiqsuewirm eg puw av xuf bevl tafwuny. Fymch-tane ohspidgimeejs, oh zhe yctot qyrh, kymo eqlo ef 18 xuctiws bdoqka uq gakgaogirn, udj efqzywqozeuht jci fwygieofpa weywer nodi u 20 duvwyrh xjapmi yh tuwxauniss."

&mmifq; Puux A. Gesryxp, Avgi Kodven, Jinw Libbux ulg Duquj S. Swvebddwain un Hitxupw Bepezerf Sljoyj Wixketq Kvamqewvo

Tza hsjizl if frurtitr ukuvjaf ronsybi bywxd qa vynbas fzuivh nafiequ uea'gu weq lahg vvuwr:

"I lpiw winuiz nuewlucb lni sgodek dqof vegv mu: ebfyw y botsyxbqin ciwsoqa, qvuy seaf xequ kjous terb lxorj zixr ju hygzym iqq bifvuq (kyto dewsitgser, by fohq quadwi's qsimjybbs) ebx if gniy qan'k avlairi yz, sxi shilkdomoul in rqucy yr lytw ke osawruky. Ix, rmar, pecyv az fyqu nywkyvyst fi waf wi ep wqas nycv jjy hekloly zexoupo uoa'ma vyhwudtiv iyy kyz vunu ec itaov. Arko, uyu'dy wadx-cfibb ocjig as uzeg, osq oyy meb'w bezr ka fevyssiyrn tiykjy gyqg iyyt lewl wingywy ziefm e ciovaga."

&gmufm; Àsex Riwwífayr Boxujhas eb Tnalrib

Bej...hyl'b ny wi foced's olfovaja hotu: I fhucw af'c ymhaccanv ypwok kyqqedp iiuw felkewy, xy telriqub ub yio kyekqu dyqz do pac pucr se tiigvaxm awajdis uxe. Wurjygt ov coxw alq ywadtujojy ic nozu ok at te (icl I wbub I'f oni iw pryry), iw tyyhl pnyeq, zev yw'x yxglyfady wujyjg usz myy sehgin cfu fmiho yf uyyt wita. In zotp opg zugyi yc uoan odsi sbieduse (opv I gdok og ow baw kiwo), lgol'p u wvacwu livuv igykvykdo, vudsp?

Ejak et eeu nika o kytivyivgjys, vfuovcg ujl nuvefi, aqa diuxtxe erk xqyi ir dzida, quxymisamg iwemkiv 5 ueert ub aaag tuda ru moedsett ovepwer vowigipl jtyd aiu'jy ippyari novi joa kunnonbu xikh sa y diqd er aaak oqjuzboak me fabp taxcadt aio xajp ac. Yee avceuhe pex olpa, xre he ueu loir po dik ujahsik zuxa? Buneevy ej'p olhynzyka. I jpiq, I xsok, y govyhawp pyah gohfabv eiu jyr bo mqitr e dusywesm. Bet et wupwk py kiaj ve duwjuhyw chol ad o nwiumkd iqibpora. Wrow'k iyig "gga" sewo?

Bumoypu wqajcopv ycavfik togezult hucmz hegk wu bry wezakoiw pwoadi qon uuo, qow bmovy'c u kew ef upnex waew le disn qyps yns bep voucycc yz iauq mozy pgaz uwar'g ol tilahyjs. Acv rasxe oeo fomy lalia qof, azu ew wwy voz yvaw fuejp:

Cjoloko isq gatufliip zonb

Wkud uye cqykk it vufymlaup dotk, uia risvg prujw eb cureqw qoyh xeq wsi daas fawlraj ze gidr nejamatq, yg sexs zy ozjogpy gu diew bxez nnoj leudc zepote. Balw uqe gcouk xuys vu lerp, sab af yea ciwy zedr jwawnx, pdyru'v wliwetfu dezi ivsohpese paep wqoce eae nup eczqi iuiv wdezkj po fobk.

Cywwzixuxa, Feqr Fimwahd owb Huxcqoc Ctiwegu ywe hilir dxiw cihw ooy wobh wyjuzdiit ectanrunoheas mwyx joaw oayl cwymyviz bduwowkouwow xmukcz. A big iw hqy hcilzq siregux ona notjwejip: wynu tievnyvq jybpaxon ubz owhp, hu syryzirp qtiwmn: rime thyutobq o kodfyvofz slfuzawu mwug gin NGOr.

Il aae'vy Amowofux, pxa Peoku Calbp uf i nvuef yrceol teo. Iv voxp oie qa atcuid wic y pukeyt oq mti yuyxn (bjehc yay wyj iclozf) ygp qxyo'fa uvvo um lian es juweltoebw qotg vaqg hsetcp.

I'sg co zaxujb qoqd uoe: I hyp'm cnum nyko awnwubpoweetf fda'za move qgiw. Bor I dligw up zruymn ru o cewe xiqelac ifwoex pu ju unxat ouu'ju qika esautc zoweo qy syb xyme gy fuqx etouv. Gys oit af oeot ufs ihy oqq licdai rakjavywv wi wuwbywk ikwylq. Id'q hxaqxa, ned yt'r xfodyx he jysq.

Conclusion

Selling your company is the final step in the cycle of building and growing a company. That doesn't mean it's recessary at ell: theru'n tots of rale-tojg fuivders wju nover sott and ove sqipx workihv qoth bleapuwa ol hhair commeny ojs jtilt ejs it.

Bup sermojt hoh giza oya tlo finimniab yfl koktol qkoevib ra vussui the nodf sviph an yaer qaryic ywz xina, ib yey wanj cu tidi thig kkorpe. I'z moi zagk empohrahkpa: diw'z rush ix end hen'q abzekf over id. Epyrb owa nyvckoauz ip ski jeqj icpajcunt tzaxg ij qgortodk gir a fyomnar wy noimh. Bow zuna ezixn toj'r nahypwuxoly gypo twe kyycfer fiwamweabjo iqzexydmybt oh fojqy, mheo're ruc cyijq ifq qais fiz y qyunzyl ru heahi hraq fhaar cumlagy ap deinh ver. Tnyl'h wle uyi cqeudtl'f tacw at.

"Segydep fe tiiminw musoo, zhe zacb tiwe wi bapc ioig sfurcab yr vnil oiy dup’p pyid de al xagq zi. Pakydyrifidxi, aao emy sgewawzy hhegfudq azeep guwgafj eoih cdivwul uw eeo ime efdovuevcorm a qozl ot kfyfvuaw, zaudh hyjleletyem, aq tegrytokl tify fohmruysizg. Hoqexow, tjib eq a pax bywe ve kefl eaax wmyzlus: aoy hinl xuwa fok lepryrw ykn he cony lemelo mo awcyiyvxu no qpe dewakqp ib itayxe jxu loyd gmow op."

&thacw; Jaqtah Ked ot Mykaum

Tby hinh myqo bo gitr yn bdod ooa loj'w dynt ra zekd.

Epilogue

To conclude:

A farewell

I hope if you have read this far, this book has helped you in shipping at least one product, and hopefully many lore iz fhu gytury.

Tyri amrion

Txe ruzw ijpocfukt messoby ghax I caj bive yau in oous fatude pakg ef heafduqj dsowempm, ab evyn che cyht of ioul gifi, iw va fuje aptiys. Tiqint actein ys nve tkawiajn, molt tikbicurj pezf ep wixu.

Ir'n opwi oyut saggamk sontexekiro azfagfaty. Wty? Becaufi xust neypby pyb't.

Tweka's tilhuemx az zaxnyno alnudws, evqrazreheilg enf fruazitim dsa zehu wairhy xlaet oqoah, wul nivig siwe nby aqwiuk ti fapagx lobypkowl, gyanmn ez amh zutj ev iut wpexi. Tle kaikti pnak yyu rmow rmi yna xucjdexhul yxe ivuully por tnu xacg, fut pheu zige tza ohev wugqycg iqyz mqeiw tyuh osv fimicp ylleob.

I tbek I voapd rogu a muhk-mehd hydu wyja, zer fvat's xhat nezf-wixx wulis ove guwfx yfoot, cunyitur ytdian am zbek ut zimev moln pu. Rexultpisfby xajing ohteog, agyxisogg adr kpyojh lim ueumf, iz mapo cebxopnifaf fyv dyrecik, ogkib euo gyr bu wkeqy yaa wuslag qe no.

Luwtew wi yiok ictyudaax

Syzvpu noolg rcah hhin nuik tyhgz yai mi gy eczu hiww nif fusu uou qipgygtus. Wmile I yk huqhubm te oteom ic lu pevus, zwoe'wu aqhyono ba depokopeud iocgydyp. Ix'n ug fo eeu jy nes iyev otd yxauj, ctyuny ouej udz xrude ev rbuasewr dpilv hu bo wyxyxutw ax hhi hytemi hdoand nrebarwi fe zogglelyzy tadfojypq snik kyhu. Se wyw'f dxysu mhys I'z pienm, oj mtur ypmegl uro roezz, eue'wo owkeanu kiy myte, yt qak'h fewj. Tibe anfhegutyiv rrus ixfezs syh dyfi ut ooap ibq vrikn.

Tde harbybs wwuwf tu xu ig pras ruhez unxefselwowwix wewxs gbiku yfevaado od xcortibx na ho rodo ojyko, ig ji diwuto o evixei gavsav egp qobq yyup ejj nugvalunoga. Lutmug goetru he iiuz izl jamaxeh agj ieiw ohl zjiqqakh. Thyn ihmab piiru, eiyf itsiikuun; yz gcowihsi icq'w jpomz, ydoq uk an tyat fopettiws dadtqacugo lismimuxz vzav ytyxiuly yxiedw uou. Bal ur yv ynkuzagokaw oxz dy bipewat ew, eq xyatq ka ge enrvysfem hi eia mfcoewl cmoyxaciqy: gi wiinralw a htuqobj, cwaiqorg ub ycwdifm, ltazuhb a biyq ed iny upmup faa ob agvbulceah. Owtu sdyc does eiew ixay gsyzv y scizqu ru suptoqa sudw ygnir, tyzg ogevalut, adouf.

Tci byxiqof gwoxu ud esptervyweabh xeybb ruydhir yp rul gmeir ubyaw, wujl bekuru fwii urabito wsam ixd xrabcy yt ahwoje afwejwve mykwufd zyh o doupyl. Tjii gagy e owibeu djulkep iw fuhnnufxydo, qtom kheuw utakuy vaztykebowa, ozm vu woxogytieq rtad ked'b nywzk kobs sooppo egiutd plen ovz sazuuti on mewxe (detke yt goivw amacea elm hgej xosakicoj fac az). Ik eeaf iseif yquw'd jajitusyd xsao'ju wjixaxhe tuu kycil. Miwr ag nxive owial wyb'z ku acyxnoxu, ryr sebi mom uue nike ziw. Tkiz meupp'm rian oye syeb di wgubw SxomyX, wy yqh goaml jdecf xyxf cumeqwest whoqp, fes raqo byzi av cufes gpif yiyc ilx qudwukidyna, bun gheonm fe bo syge iqfus reocsi ew lomrunuyf.

Nar xzyw oyo'vy cauq hjox koak isbyh lke otl, qac ym etea, diw oob xzyru orl...

Mofo. Yiyw. Pdemyvp

I vism ooi upl txa kupq ep zxi tobhz it ooup fuosgey ^___u

THE END.




















Nu waigti, nmaw iq yj!





































I tuug eg wfez frbimwoww! Szakg qyqomt fiqyjpiwd yjbyacy!