Thanks for reading my book! The text of this book is freely readable but it's partly obfuscated. That means while reading the text of this book will slowly start looking like this: abu eoev hunawuop, sy ciks piizqe ekiykb iou zu xexo. Tviz gilsp hecuere eya byc'm joxg sa.

If you buy the book (click Buy MAKE— 50% off below), the text will instantly become decrypted and it will be fully readable like a normal book. You'll also get the PDF and ePub versions sent to your email. Enjoy reading!

I presented a summary of this book at Dojo Bali, watch it to get an idea of what's in it:

Because you have little time, here's the mega short TL;DR (too long; didn't read) summary of this book:

• 💡 Idea

  Get an idea from problems in your own life. If you don't have problems that are original enough, become a more original person. Don't build products that are solutions in search of a problem.

• 🛠 Build

  Build your idea with the tools you already know. Don't spend a year learning some language you'll never use. Don't outsource building to other people, that's a competitive disadvantage. Build only the core functionality. The rest comes later.

• 🚀 Launch

  Launch early and multiple times. Launch to famous startups websites (like Product Hunt, Hacker News, The Next Web), mainstream websites (like Reddit) and mainstream press (like Forbes).
  
  But more importantly, find where your specific audience hangs out on the internet (or in real life) and launch there. Launch in a friendly way, that means "here's something I made that might be useful for you", instead of acting like you're some big giant new startup coming to change the world.

• 🌱 Grow

  Grow organically. A great product that people really need which is better than the rest will pull people in. You don't need ads for that. Don't hire people if there's no revenue yet. Don't hire many people if there's revenue either. Stay lean and fast. Do things yourself.

• 💰 Monetize

  Monetize by asking users for money. Don't sell their data. Don't put ads everywhere. Don't dilute your product. Be honest that you need money to build the product they love and they'll be fine paying for it.

• 🤖 Automate

  Automate by writing programs that do stuff that you do repeatedly. Only automate if it's worth the time saved. For stuff that's too hard to automate or not worth it, hire contractors. Let them work as autonomously as possible. Where possible let robots manage them (for example by giving them alerts when things happen in your product). This lets you take time off, or work on your next business.

• 🚪 Exit

  Exit by not putting your company for sale, but letting buyers come to you. Filter out the majority of buyers that aren't serious. With the serious buyers left, negotiate a price by valuating your own company. Price it agressively high. Always keep the bargaining power on your side of the table. Get paid in cash, not stock and don't fall for the trap of earnout bonuses. Make sure you're prepared for the emotional fallout of selling (and missing) your business.

• 🤝 Ethics

  Not a chapter but important: be ethical, and don't cut corners on ethics. You'll be rewarded by not doing dodgy stuff like spamming, manipulating your users into doing stuff, growth hacking your search rankings or faking your social media, or abusing your power to compete unfairly if you're successful. If you make a good product, you don't need any of this. If you make mistakes, own up to them and say sorry. Be nice as a person and especially as a company. Karma always pays back in the end. Just being ethical and nice is a competitive advantage these days because most companies (and people) are not!

• 📝 Homework

  Homework: Each chapter ends with homework exercises that you can do. Instead of just reading, I'd like you to use this book as a handbook while actually building and shipping a product. It doesn't matter if it fails. But you need to do something instead of just read! This is not startup porn! This is startup life.

Thank you

The last years were a whirlwind of adventures while building all these products and being part of the startup ecosystem. I've met hundreds, maybe thousands of people while doing this. Writing this book is my final piece (for now 😛). And it wasn't possible without the help of a lot of people.

I'd like to thank every person who ever used my apps and websites, especially those who supported me financially by becoming a paying customer.

I'd like to thank all my followers on Twitter for supporting my work by giving me feedback, sharing it, and sticking with me through my ups and downs throughout this startup journey. Success sometimes makes you a dick (especially on Twitter!), and maybe I wasn't nice sometimes. So please forgive me and again, thank you.

I'd like to thank my family: my mom, my dad, and my brother Jeroen and Marijn for sticking with me and giving me true advice in times where it was hard to get objective feedback anywhere else.

I'd like to thank my girlfriend for repeatedly asking me "when are you going to finish that f*cking book?" for 2 years, but mostly believing in me when so many did not.

I'd like to thank my co-shipping friends: Marc from BetaList, Lowen, Andrey, Oskar, John from Ghost, AJ from Carrd, Courtland from Indiehackers, Daniel my Server Guy™, Xiufen Silver, Yury the Critic™, Jelmer (aka Dutch Levels), Amrith (aka the Shinbag), Vlasti, Suska, and Felix from Fastlane.

I'd also like to thank Patrick McKenzie (patio11), one of my biggest inspirations to start building stuff when I was reading his blogs on Hacker News years ago. Also Jon Yongfook who showed me you could build startups while nomading and not look like a broke backpacker while doing it but instead do it in style. And Derek Sivers who taught me to every day try to be warm, nice and humble. No matter how much you achieve. And Anthony from Hype Machine for always reaching out with advice.

Importantly I'd like to thank Jennifer de Walt for inspiring me with her 180 Websites in 180 Days project. If it wasn't for her, I wouldn't have made 12 Startups in 12 Months, wouldn't have made Nomad List and wouldn't be writing this book here. It's crazy how serendipity works.

I'd like to thank everyone in Work in Progress chat for keeping me productive and forcing me to finally finish this book (which took me too long).

I'd like to thank Product Hunt, and specifically Ryan Hoover and Andreas Klinger for always supporting me, giving great feedback and highlighting my startups repeatedly. And in a bigger way for creating this whole indie startup wave that I am benefiting from so much.

All of you, and you now reading this book, have changed my life forever. Thank you.

Why did I write a book?

I never wanted to write a book. I have to be honest to say I hardly read books myself. I think it takes a certain amount of hubris to put your thoughts in 200 pages and think you actually know something well enough that you should share it with people. But then all of you started buying it, so hey, let's do this!

I think it's stupid to read lots of books about doing something (in this case startups) and then believe you're actually learning something from it. Because most successful people I know learned mostly everything they know from practice. Just by doing things.

Books are also outdated by definition. The moment I write this sentence and you read it (weeks, months or years later), I might have already changed my mind.

Then there's the entire survivorship bias, it assumes that what worked for me will work for you. But it probably won't. Because time has already changed and I will never be able to put on to paper all the variables that have attributed to things than went successful for me. I really don't like to give people false promises. Which is what most other books do. No, this book won't make you successful. That's all up to you.

But I do want to write a book

Even with all these things stacked against writing a book.

I want to write a book, if only because I see so much bullshit going around in the world of startups and tech. The media is presenting startups in the wrong way. People think they need to build billion dollar companies. They need to fly to San Francisco and build a "network" and get $10 million dollar investment from old rich guys. They need to hire 10x power developers and work them for 100-hour work weeks while feeding them pizza and soda. It will be great, they said.

But it won't. It'll probably suck. And you probably won't get rich. Because the odds of a venture capital (VC) funded startup are by definition stacked against you. Only 10% or less exit and that doesn't even tell you if the founders make good money. There's giant company exits where the founders barely made money. That's why I'm writing this. To show you, you might be able to do it differently.

The indie way of building a startup

What's the alternative? How about this: do things yourself and build a nice side project, that then can maybe turn into a bigger project, that then maybe becomes a company that makes you enough money to quit your day job and stop working for the man. Enough money to build up good savings, that if you invest well, will give you a nice early retirement. Your own company that can give you a little more freedom in your daily life, so you can spend it with friends, your family, your pets or just doing the things you love. Which in the best case is actually building an app, project, startup or company you love to work at/on/for!

I want to make bootstrapping great (again) #MBGA

This way of building a company is called "bootstrapped". Which means you're self-funded. You use the resources you have to get started. The odds of building a successful bootstrapped business are way higher than building a venture funded billion dollar company. Because the goal of a bootstrapped business is much more reachable. You don't need to do a billion dollars in revenue. You're already there if you can pay yourself enough to live from. Any money that comes extra is even better! You'll probably have less stress, be happier and be therefore a better friend, lover, partner or parent. Just....relax.

The coolest thing about bootstrapping it is that it doesn't exclude "going big" later. Venture capital investors LOVE to invest in companies that already have proven revenue. And that's literally what a bootstrapped business is. You'll be miles further than the person next to you pitching with just a PowerPoint deck. When you go for millions of dollars of VC investment on day one, it means you do exclude building a healthy simple business. Your company is now strapped to a rocket and you need to go big or explode. That's why I think bootstrapping is the better way to build a business now.

I really, truly, honestly want to see the mainstream startup narrative change into one where bootstrapping, revenue and actual profit is "cool". Writing a book on it with a proven framework people can apply, may help accelerate this change.

There's a personal legacy aspect here: if I can have a small influence in changing this, it feels good as a person. It's nice to change things for the better. And if it doesn't, well, thousands of people paid me money for this book, so it's a nice backup for me in case I go bankrupt.

Why should you listen to me?

Because I went from really scrappy side project to profitable company with users a few times now. Most times it failed miserably, but a few times it worked out for me.

At time of writing, my website Remote OK just became the most visited remote jobs board in the world with 3 million monthly visits. Nomad List is near that amount too, and ushered in a new era of digital nomads and remote work from 2014 onward. They're both manually built by me, profitable with high margins (up to 95%), and highly automated. I was Product Hunt's Maker of the Year twice. I've launched my startups to Reddit's front page twice. I grew one of my projects into $100,000+/month revenue, then $200,000+/month revenue and together now to over $3,000,000/year, while blogging and tweeting about all the personal ups and (lots of) downs for the past years. I launched Rebase last year which went from $0 to $50,000/month in 30 days. I recently launched Avatar AI which went from $0 to $100,000 in 10 days! My projects together are now valued at anywhere from $10 million to $40 million depending on what the market would pay for it. And I did it mostly by myself. Most of my other projects failed (some miserably), but I was able to get an idea to success a few times.

There is a good chance that there is strong survivorship bias at work here though. Remember that. The people who try and fail don't write books how they failed. That means my entire perspective is probably biased and skewed. You've been warned.

This book is my entire brain dump

I've been getting thousands of questions the last few years. I think if I started answering them I'd simply not get to working on my own projects anymore. That's why this book is the easiest knowledge transfer from me to you.

Literally every single thing I learned in the last few years building bootstrapped startups is in this book. It's my entire brain dumped on paper. It can be messy but it's everything I know. I hope it'll be something like giving back to the community and people will use it as guide in becoming indie makers and ship products. I've seen the drafts of this book already applied in hundreds of launched startups (because people will usually send me a message), which is super awesome. I'd love to see more. Having some positive influence on people's lives is a lot more interesting to me than more revenue, at this point.

This book is continuously updated

I'll be working on this book just like any of my startups. It's a continuous project. I'll keep updating when I learn new things.

App, site, product, startup, business

You'll see these terms in the book used somewhat like synonyms. Because most of the theory in this book applies to all of these. Sites these days are like web apps, and apps are more like sites, together they are products and a few of these products make up a startup which in turn is a business. Generally, they're all the same thing.

You'll need persistence, and luck

You may need to try shipping 10 to 30 products for 1 to 3 years before you have anything that works. That's how this approach works. You build stuff and see what sticks. I don't know anybody who shipped one product and instantly became successful. It takes a long time to "get" it and even then it's a lot of luck and timing. If something doesn't seem to take off early on, it probably won't take off later, so make something new and try again.

As I, and this book practice radical honesty, there's a chance nothing you make will be successful. But by doing you'll have figured something new out, that might lead you to somewhere else, that will make you successful. Startups, and life, are about constantly pivoting when things don't work out. If you don't take action though, you can be sure nothing will ever happen. Stagnancy kills. So ship.

🚢 Always keep shipping.

Practice

I want you to learn from actually shipping a product. This book is just ideas that might be wrong or right, and biased, but your own personal practical experience will be the thing (if anything) making you successful. Not this book! This book is just me pushing you to go sit on the bicycle. Now learn to ride it yourself. Practice is everything. Get your own style. And most importantly, ship.

To avoid all those books with theories that are unproven, I felt on a very meta level, I wanted to write this book with the theory described in this book. To prove that if I could produce and sell this book in the ways described in this book, it'd somewhat prove the theories might work. So that's what I did.

Before even writing a single line on it I announced this book and opened it up for pre-orders:

The landing page was literally a Typeform telling that I wanted to write a book, but it didn't exist yet, and asking for $29.99 to support it.

The only thing people received after paying $29.99 immediately was an empty Workflowy list where they could write what the book should be about specifically. That gave me immediate feedback from customers what they wanted me to make. Just like a startup.

Thousands of people pre-ordered the book (quickly netting $50,000+ in revenue at $29.99 per pre-order) and there was thousands of items in the Workflowy list to write about. I went through it regularly and tried to re-order it to find patterns. I found I could divide up all questions people had in the different stages of startups. Ideas, building, launching, growing and monetizing. Everyone was at a different stage and needed different questions answered.

I then started writing the first chapter. I wanted to do this by "building in public" too. Or in this case, writing in public. I made a Google Docs text document and started writing.

But not before I started a live stream on Twitch of the writing process of course. I wanted to live stream most of the chapters. It helped me because, as you may know if you've ever written a book or thesis, the procrastination of writing can become incredible.

Every time I finished the draft of a chapter I sent it out to all the pre-order customers. And they could review it as a Google Doc again.

Only the final process of writing this book (where I'm at now), was done by myself. Collecting all the content, cleaning it up, rewriting it and making editorial decisions on what should be in it. But 90% of the process was out in the open.

And that's exactly how I have built and would build startups: launch early and build with/for your users.

Introduction

This first chapter is about how to get ideas for a startup.

Solve your own problems

The most important thing is to find ideas from solving your own problems. You do that by looking at your own life and observing what your daily challenges are. Then you see if you could make those challenges easier using technology. If you solve your own problem, it's very realistic that there's many more people like you who would also love their problem solved. And that's pretty much what a business is. Solving lots of people's problems in return for money.

In startups, this business can be in the form of an application, a website or even only just a physical service tied together with some technology.

Your problem might just be everyone else's

My most successful project is Nomad List. It's a platform for remote workers and travelers to find places to go to and meet other people when they're there.

When I built the first version of Nomad List, I was traveling through Asia. I was living in Chiang Mai, Bangkok, and Bali. I knew these places were good for digital nomads, but I didn't know what other cities to visit. I'd go to Singapore, and discover it was nice but also very expensive. I'd go to Vietnam and realize wow it's really cheap here, but the internet is unusably slow. I was looking for cities that were cheap to live, had fast internet, and warm temperatures. I thought "Okay, maybe just make a list of cities with that data?". It was just a private spreadsheet first. I added about 25 cities' temperature, internet speed and cost of living. Then I wanted to share it, I tweeted the URL.

But something was off. When I looked back, someone had hacked my spreadsheet. There were now about 75 cities and it wasn't just temperature, internet speed and cost of living. There was safety, best coworking space and climate added as columns. Instead of sharing it as "read-only", I had accidentally clicked "editable by everyone". Suddenly there were hundreds of people adding data about their cities, and the cities they'd been to. After a month, thousands of people had added data about over 250 cities.

This is a good example because I just wanted to solve my own problem, and it turned out it was thousands of other people's problem too. Your own problems are nice because often they're quite niche level, meaning you'll have enough other people with the same problem to be your user, but not enough that some giant company has already done it.

You are the greatest expert at your own problems

Even if it's not always successful, the concept of solving your own problems is a great way to find ideas that might be viable. A lot of people don't do this. When you try to solve problems that aren't even yours, like somebody else's, you can do that but you are not an expert in the problem area.

For example, I could make a health care app which registers patients and their health situation, which diseases and ailments they have, and where they are in the hospital system. But I'm not a doctor. I've only been to a hospital when I was sick. I have zero expertise on health care. I don't know the problems doctors have.

I can look at the entire industry from an outside perspective and think: "Okay, we need to solve this problem. There's a lot of money and opportunity here". But I still don't know anything about it. I'm just not an expert in the problem space. And until I become a doctor, I probably will never be.

You want to find ideas from your own problems because you'll be an expert on them immediately.

How well do you need to know a problem to solve it?

Somebody asked me, "How well do I need to know a problem to make something for it? How much can I learn along the way?".

I think you need to know a lot about the problem you're trying to solve. Once you have traction and your website, app or startup works, you can learn from user feedback and data you collect then. But that's useful once you're already running. It won't help you find ideas that are suitable for you to execute. First-hand experience with the problem you're solving is best.

And not just at the start. When your company grows, and you stop becoming the target audience, you face a big risk of not understanding the customer anymore. A good example is in hip-hop, a rapper comes from a low-income ghetto, gets success rapping about that world, then gets rich from the success, loses the inspiration of that world since he/she now lives in a giant mansion and their career is over.

Personally, I saw this happen with myself. For awhile, I took a break from traveling as a digital nomad and the product suffered. Now that I'm back on the road, I see where my site sucks. For example, it doesn't work well when I visited smaller towns where there's hardly any nomad activity. So I lowered the membership price of Nomad List and started focusing on just getting more people in. As that's more important short-term than making money. I wouldn't have realized this by staying home.

Problems are always changing, as are markets, as are people. If you are your target market, that's perfect. You just evolve with it. The founder of Boosted Boards, an electric skateboard, said:

"We just wanted to make skateboards for ourselves and there was no real good electric ones. We built it for ourselves. We knew exactly how we wanted it to feel when driving. We knew what people wanted because we were the target market".

I'm starting to repeat myself, but that's because this is a repetitive theme with successful companies. And opposite: a repetitive theme with failing companies is founders who have no connection to, expertise on or passion for their industry.

Be more original, and your ideas will be original

There's an issue in itself with only solving your own problems. What if you're not as unique as you think? It takes only a slight glimpse at current startups ideas to see that everyone is making the same stuff.

Everybody's doing a to-do list app. Everybody's doing productivity apps. For a decade, people have been making apps to find your friends on a map. Everybody's doing some kind of photo sharing app. These are basic ideas that everyone has. And they're too obvious.

Everybody's doing them because everybody has the same problems. So how can you find problems that are actually unique and original? Well, become more unique and original yourself. I would have never built Nomad List if I didn't go traveling and working.

So, you need to do stuff that makes you explicitly very different. It will get you more unique ideas. That's super cool, because now you have two great attributes of an idea. It's not just unique, but it's also something you're an expert at since you've done it yourself. Even if you launch and get competitors later (like I did) because they see you're making money and it's a good market, you'll still be in a better position than them because you're real. You've done it. You're an expert in the problem you're solving.

I would be bad at making an app for doctors, but if I was a psychiatrist, I'd probably be able make a very good app for psychiatrists, since I'd know all about it. Part of the Lean Startup approach dictates "talk to customers to find problems". That's nice and all, but then you're still working from an outside perspective. I'd say, just focus on your own problems.

Also, stop reading books to develop yourself or get ideas. You won't get them from there. Or if you do, there's lots of other people reading the same book probably. Get ideas from your life experience. Get outside. Become original. Do crazy stuff that you're scared of. Jump off cliffs (do it safely). Ask people you like out (scary but nice). Walk into random office buildings. Jump fences (but don't storm the Capitol Hill, thanks). Crash hotel pools. Whatever makes you different. Don't be scared! Live.

The downside of solving only your own problems

There's a strong and somewhat valid criticism on the philosophy of solving only your own problems.

If you're a wealthy guy from a Western country, you're probably going to solve problems that make your already pretty good life better. You're not going to solve problems that women or people with other genders have, because you don't experience their problems. You're also probably not going to a developing country and solve the problematic garbage situation there. It's the privilege argument.

I get it. And I see the criticism there, but then, it's hard for anyone to solve a problem outside the context of their own subculture, city, country, continent, region, income class and gender, because they're not experts on it. And maybe that's not as bad as we think. If we can democratize access to computers and the internet (as we're doing now), people anywhere can focus on solving THEIR own problems and reap the financial (and other) rewards from doing that. And isn't that much better than having a white guy do that and reap the rewards?

Always start from the problem, not the solution

A lot of companies start not from the problem but from the solution. This is one of the biggest mistakes you can make. Technology needs to solve a problem. If you make a solution for a problem that doesn't exist, it might look sexy technologically, but it won't get users.

When new technology becomes available people want to use it to build something. A great example is the endless amount of apps that have appeared since smartphones got GPS chips a decade ago. The first thought is, okay, let's use this to track each other. So you make a map with friends on it and where they are. This has been tried over and over and it's still a pretty terrible idea. I don't have a strong curiosity to know where my friends are and I don't necessarily want them to know where I am (due to privacy). The problem doesn't exist. When I meet up with friends, we simply say a place we're meeting up and we can find each other.

Now a good example where this technology is used to solve a problem would be Tinder. It does use your GPS location, to find people around you to date. That works because you don't want to match with people on the other side of the world. It solves a problem and the solution is enabled by available technology. The problem should always be first, not the technology, not the solution.

To get big, you have to start small

Niches are specific market segments that are shallow enough to easily access, with not many players in there. Niches are a great start because they're usually too small in economic value for big companies to attend to. They're also the perfect size to market a new company towards.

Niches go against the ridiculous "go big or go home" attitude that the rise of startups in mainstream media pushed from 2006 onward. But that attitude isn't realistic. Because most big companies started very small. If you start big from day one, it's the wrong way to go about it. People don't like niches because they're too small for people's ego's.

But niches are much more profitable than you'd think. If you have "just" 1,000 people paying you $83.33/month, that's $1,000,000 in revenue in one year!

How to make $1,000,000
Make a	$5,000 product for	200 people
Make a	$2,000 product for	500 people
Make a	$1,000 product for	1,000 people
Make a	$200 product for	5,000 people
Make a	$100 product for	10,000 people
Make a	$10 product for	100,000 people

How to make $1,000,000 w/ subscriptions
500 people pay you	$167/month for 1 year
1,000 people pay you	$83/month for 1 year
2,000 people pay you	$42/month for 1 year
5,000 people pay you	$17/month for 1 year
10,000 people pay you	$9/month for 1 year

Start with a micro niche

Let's say you want to make booking software for hairdressers. That could be a niche. But how many hairdressers are there? Probably millions worldwide. Why not go even more niche? Booking software for hairdressers that focus on African hair. Now you're talking tens of thousands maybe. That's a good start. Let's say you captured only 10% of those 10,000+ hairdressers that focus on African hair, that could be 1,000 customers paying that $83/month making you a million-dollar bootstrapped company!

From micro niche to multi-niche

If you're at a party and someone asks you what you do and you answer you make booking software for African hairdressers, you might think it's too basic, i.e. you're not "changing the world" with this. But you shouldn't. Because first of all, you're probably making good money off those 10,000 hairdressers paying $100/y (that's $1M/y in revenue already!). And if you've validated your startup in that niche, you can expand to other niches. What about Asian hair? White people hair? Step by step you move closer to the entire booking for hairdressers market. Why do it step by step? Because you can easily go smaller again if you fail. And try to expand in another direction. It's like a lightning shock in slow motion, it tries to find the path of least resistance. Your company should be doing the same thing.

From multi-niche to adjacent markets

Now let's say you have the entire booking for hairdressers market, what about booking for nail salons? And tattoo shops? Now you're doing restaurants. Now what else do all the shops need? A point-of-service payment platform. Okay you have all these shops as customers already, so you can easily sell this new service to them too (and best of all test it on them first). You then scale up frm multiple niches to adjacent markets.

From adjacent markets to becoming a platform

With the experience from payments for physical shops, you move to virtual payments too. With lots of luck, you'll be one of the biggest payment gateways in the world. You'll go into ecommerce with virtual storefronts for the physical shops of your customers.

You just became big by starting small!

See what happened here? You became big by starting small. Most people do the opposite and crash and burn. They want to build that giant payment platform that will change everything. But hardly anybody started with that. Facebook was a Hot Or Not app by Marc Zuckerberg. Apple was a personal computer build kit for amateur hackers. Microsoft was a tiny software agency that re-sold MS-DOS from another developer to IBM. Google was a small academic experiment to search Stanford University's local intranet. Get it?

Stop. Thinking. Big.

Think small first! You'll be big at the end!

Your idea does not have to be earth-shattering

I don't think your idea should be earth- shattering. If you look at most big startups, their first idea was not earth- shattering at all, most of them. Think Uber. They started as an app where you can simply call a taxi. Right? Then it grew into an entire transport solution. The long goal is self-driving cars, that transport everything and to replace the entire transport and delivery industry.

All that started with a taxi hailing app. Your first idea does not have to be (and probably should not be) earth-shattering.

You start with something small. Don't think too big. Then slowly, you can get to the big part by extrapolating, scaling your idea to a bigger market, from a niche market, and to a bigger more abstract idea.

With Nomad List, I started with a list of cities with cost of living and internet speeds. Then I scaled that up to a social platform for digital nomads. Now the long-term goal is an entire internet platform for the future of remote work. That means more tools for nomads, remote workers and businesses that embrace this future. That all started with a database of cities, that's not earth-shattering at all.

The more I talk with people in the startup world and they tell me like, "This idea is going to change the world. It's going to be a billion dollar company." Those are usually the ones that fail really, really bad. The ones that go really well, and I know from seeing friends around me, are the ones that are people who are really modest and they just say, "Ah we just want to fix a small thing. Then okay we fix it. Okay. What's next? What are we going to do next." They do probably have a long-term vision, but focus on the small stuff every step of the way. Because that's how you get big: by focusing on small steps. If you can't even do the small steps right, how are you going to get to the big part? Right?

Don't focus on the idea that is earth-shattering. Just start with something basic. Virtual reality is an industry that will be earth-shattering, but you don't have to have an idea that's earth-shattering. You can start with a basic, little virtual reality game/app (like I'm doing now) and slowly add functionality until maybe it becomes like the next virtual social reality world where we're going to live our lives in.

You don't know what you're going to end up with. That's another point. You need constant feedback from your users in the markets to see what people want and what people use and whatnot. You can't just think of that. You can't think big immediately. You have to start small.

Create a list of ideas and keep track of them

A good start if you're looking for ideas is to keep track of any you might get. How you keep track of your ideas is up to you. I now use Workflowy and previously used Trello for it. I have a few different lists. The first is for "Concepts", that's rough ideas. Then if one of the ideas looks good, I move it to the "Promising" list. If I actually start executing them I put them in the "Building" list. Then if it's done I have a "Success" or "Failure" list. When it's a failure, I usually also write inside the card why it failed in a post-mortem that's one sentence long.

The first list of basic ideas has zero limits in how weird or crazy the ideas can be. This is on purpose. There shouldn't be any judgment on your first basic creative premise. It can evolve into something more practical later.

The thing with ideas is, at least with me, that they keep coming back in my brain. I'll get a basic hunch, then weeks later it comes back, and then months later it'll start to manifest in my mind. Then sometimes even 2 years later I'll finally start executing it. This is great because your mind is like a rice cooker for ideas. They need to get ready before you can put them out and build them.

This list of ideas doesn't have to be physical or virtual, it can also just be in your mind if that works for you. As long as you keep going back to ideas and see if they have evolved to become worthy of actual execution.

Should you make ideas alone or in a group?

I think collaborations can be very dangerous. Because if you work with somebody else in a team, there's a big tendency of groupthink, where everyone starts hyping each other on the value of the idea. The prototype might only get mild validation from paying users, but you're working with this group and you're already so crazy about it that it doesn't really matter what users pay/do/say. That's very bad. It should only be about the users.

I've been in these rooms, I've seen it happen. "I"m telling you Joe, we've got something really good here". No, we don't care. It should be only about customers. You see a lot of startups go wrong because they have this group think in the beginning and it's actually not rational thinking. You're more rational on your own. Obviously, collaborations can work with idea generation too, but I think the most important part of idea generation is getting ideas yourself, then talking to people, customers, users to evolve them. Not talking to your teammates how great your team's idea is.

The worst is to be with people that just confirm what you already think. The best is to test your ideas as quickly as possible. Even asking other people for advice is kind of bullshit. You can't ask "will this idea work". You need to ask the market by building it! Nobody knows until you launch!

Don't be afraid to share your ideas

The most elementary mistake people still make is not sharing their ideas. No, people won't steal your idea if they like it. And even if they do, they probably can't execute it as well as you. And even if they do, you're not a snowflake! There's thousands or even millions of people with the same ideas as you. Stop thinking you're so special! Ideas are a dime a dozen. Everything is about how you execute.

Idea

x

Execution

=

Business

Bad idea	=	0
Good idea	=	10
Great idea	=	20

No execution	=	$0
Good execution	=	$100,000
Great execution	=	$1,000,0000

"To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. To make a business, you need to multiply the two. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000."

— Derek Sivers in his famous essay "Ideas are just a multiplier of execution" (2005)

You shouldn't be scared of sharing your idea because execution gives the idea its details and specifics. That means 10 people with the same idea will execute it in 10 completely different ways.

The benefit of being able to share your ideas is that you'll be discussing them with everyone. Potential customers, vendors, suppliers, whoever. Everyone will have some input on it which you may or may not use as feedback. Again, the market remains the most important feedback though.

Not sharing your idea is stupid because it'll stay only in your head. You for sure won't be objective at judging it since you have something called "optimism bias" which is "the tendency of individuals to underestimate the likelihood they will experience adverse events", e.g. you think it'll definitely be very successful.

It doesn't matter if people say "that idea will never work" because they're not the validation. The user paying/using it is the validation, not other people judging your idea! The point of sharing your idea is thus not to get people loving it or hating it. The point is that you get your brain working outside of its comfort zone (of talking to itself) and you'll evolve your idea. You'll come up with adaptations of your idea, or entirely new ideas by talking about it.

Conclusion

To get ideas, try to find problems in your daily life. You're the foremost expert at problems you have, more than anyone else who doesn't have them. If you keep coming up with the same ideas as everyone else: try to make yourself a more original person by actively experiencing different things. Don't shy away from taboos and fringe ideas, that just mean you're ahead of the curve, they might become the next big thing. Don't think big, start thinking small first, then take it one step at a time, you'll become big by starting small. To avoid groupthink and drama: work alone, especially early on. Share your ideas freely to get other people's input on them. Log every idea you have, filter them, and see which ones you can execute upon.

Resources mentioned

• Workflowy
• Trello
• Stripe
• Zapier
• Intercom
• Olark
• Typeform

Your homework

• Spend the next 7 days making a list of problems you have in your daily life, they can be small or big, try to find 3 ideas per day, so that you have at least 21 at the end of this week.

Introduction

You made it to the second chapter. We'll now discuss how to build your idea.

In the previous chapter we looked at how to find ideas for your product. To avoid getting stuck in an infinite loop of brainstorm and bullshit, you want to start building as soon as possible. The faster you get it out, the faster you'll see if people want to use it, how they use it and what other features they want to see you build. Without shipping, it's difficult to get any idea of what they want. There are obvious exceptions here: Apple hardly uses any focus groups or user testing, they choose to ship the very best (according to them). That's fine, but you're not Apple (yet).

Build fast and minimal

While a decade ago development time was long and took lots of planning to get right, today we can go from idea to basic product in a matter of days.

We have cheap and easy to set up servers (virtual private servers or VPS, like Linode and Digital Ocean), and platforms as a service (PaaS, like Heroku) that take out all the difficulty of setting up your own server. Server operating systems like Ubuntu have become relatively simple to set up with tutorials readily being available online. The web server software itself has become fast and simple too: NGINX allows us to set up a basic default server that doesn't need much further configuration. Languages like Ruby, JavaScript, PHP and their frameworks like Ruby on Rails, Meteor, Laravel make it easy to build products by skipping the ground work.

It's fine if you don't recognize a lot of the terms in the previous paragraph. This isn't a technical book. And the tools with which you make your product don't really matter in the beginning (and not even that much later either).

My point is, the speed of the development can be very fast now. And the zeitgeist of our time is transient too. Everything moves fast now, and where in the past people would use an app for days or weeks, now you literally have seconds to make an impact, or they close/uninstall it. So you have to move fast to stay ahead. Another attribute of our zeitgeist is minimalism. Users finally accept minimal interfaces and minimal functionality, as long as an app does what it says well. There are single-purpose apps now that just do one small thing very well. Many of them have been quite successful.

Downsides of fast development

There are downsides to this culture of fast development. There are products these days which are still littered with bugs when shipped. They might not work well on all mobile devices. They're not tested. There's products that are launched and work great in the first week, but then their developers stop maintaining them and they break after a few months. The remaining users get annoyed when the app stops working. With development being fast, rough and dirty, so are the results.

The other downside is you don't have the time for sophistication and details. Code has a higher potential to become an epic mess of spaghetti because there's less architectural planning involved. But then again, you can always rewrite code right? At least you've shipped. Users don't care how your code looks.

Your enemy is perfection

The reasons you should launch fast are to avoid inaction due to perfection. You should start avoiding striving for perfection now and maybe later too. This applies to all phases of doing a startup (and maybe even life), but especially the start. Perfectionism is detrimental because 9 out of 10 times it doesn't make things better but just creates inaction. You'll have 50 meetings, 100 iterations of an idea or feature, just to get it right, when actually you should have just gotten it out of the door immediately and let people use it (and learned from them using it!). Perfectionism is necessary in smaller details of your service or startup, but not in the entire thing because then it will simply paralyze you with inaction and fear that what you do is not perfect. Nothing is perfect at the start. Things become perfect through lengthy iterations!

If you're in the early stages of a company, you want to get out stuff as fast as possible. Actually, overall I think in the entire stage, it will be useful to do that because users love new features. They love to test new stuff. They're actually pretty okay getting into bugs. They know development is difficult these days. I mean Gmail was in Beta for a decade. People are fine with errors, as long as they can use something new and as long as the errors get fixed, and if they have some way to tell you the feedback about the errors, for example. I think getting stuff out the door is the number one priority.

Avoiding perfectionism is a skill you have to develop. You need to learn to be fine with everything being not fine. Not everything will be perfect and high quality. Maybe your website will have the wrong images, the wrong background colors and the logo color doesn't match the branding text in the rest of the page. Is that important? Really? It's okay for a day. It needs to be fixed at some point, but it's not a priority. The product works. Prioritize perfectionism. Perfect what needs to be perfected now. The stuff that's low priority, don't put too much effort in it to perfect it.

You'll always have time to perfect stuff later. You can always iterate and develop it to be great later. Why not perfect it step by step? Make small improvements.

There's a limit to this though. Don't make shitty products. With minimum viable products there's been a rise of people shipping products that look bad and hardly work. A first prototype should function really well. It's fine if there's some bugs on the side, but the core functionality should be operational. It should look at least OK, otherwise you simply turn people away. Minimum needs to be minimum good.

How viable should a minimum viable product (MVP) be?

The bad MVPs we're seeing recently are creating a counter movement against the lean product development trend. And that's understandable. A lean or minimum viable product doesn't mean it can be shit! It has to actually function, users have to be able to use it. Bugs are fine, but users should be able to report them instantly (like with a feedback chat box pop up). You'll also have to fix bugs fast or people will get annoyed (and you'll just grow more and more bugs). Making a minimum viable product means it has to be viable, it's not an excuse to be lazy and make something half-assed. So it's all about balance. Make something great that functions and it can be minimal. But make sure it works!

Build yourself or outsource

Many people ask me if they should build their product themselves, outsource it to other people or hire full-time employees to build it for them.

I have a pretty extreme opinion about this that goes against the grain of what most say. But I think I'm right because times are changing.

DIY vs. people who hire others to do it for them

I think you can get quite far by letting other people develop your product for you, but the problem is that in the long term you won't be able to have the same speed as a product maker with development skills.

To give you an example: my day usually starts with waking up, showering, having some coffee, seeing what bug on one of my sites is emailed/tweeted/shared with me today (someone sends me a bug report almost every day), and I'll see if I can fix it immediately. Then I'll see other stuff on my site that I don't like, and I'll just change it on the fly. All of this usually takes a few minutes. Those are just small tweaks every day, but over a year that's like 300 to 1,000 small tweaks which add up.

Now imagine if you outsource all of this, and you have to ask 1,000 times for a developer to tweak this and that. For me, a small tweak or bug fix will take just a few minutes because I can do it myself. But for you, each tweak takes a message to your developer, who then has to be working that day (and awake!) to get it fixed. He might have to do a meeting about it with his team. So it might take a few hours, or days, or weeks.

Now imagine if we have the same site and you and me are competing. In the time you've sent a bunch of emails to your developers, I've already pushed 5 bug fixes and added 2 new features to my app. Who's going to win here? Who's faster? Not you!

Now think about your users. They're now stuck with a bug for 3 days because your developer is hiking up a mountain in Peru for holiday. I fixed that bug while having my coffee in the morning in 5 minutes. What will your users like more? Your broken app or my working one?

It's not all roses though. Doing everything yourself in the long-term probably doesn't work. If you've proven a business model, it's probably smart to keep repeating it (by scaling it up), getting people to work FOR you, with you managing the operations instead of micromanaging and fixing tiny bugs. But that's not what this book is about. We're talking about the beginning. In that case, DIY always tops outsourcing for me.

DIY vs. big teams with VC money

I've seen countless real life examples of VC-funded companies spending loads on building giant development and design teams, or paying the same money to outsourced development and design agencies. There's lots of exceptions where it went right, but mostly in the beginning this just slows you down terribly.

There's been about 5 big direct Nomad List competitors come and go now that have been VC-funded from 1 to 10 million dollars in funding with teams from 10 to 30 people that made the same site as me. But they all didn't go anywhere.

While working alone in my underwear on the side of my hotel bed with my MacBook and my coffee, I was able to outcompete million-dollar VC-funded teams of 30+ people in an office in San Francisco with Aeron chairs, oakwood meeting desks, $20,000 espresso machines, bean bags and ping-pong tables.

That's a really cool thing about the time we live in. It's a pretty fair race. You just need to make a better product than other people and it gets rewarded by people using it.

When starting up, you don't need a team if you have the skills yourself. You don't need startup capital if you have the skills yourself. And getting the skills yourself isn't that hard if you can search every question on Google. And in my opinion, having those skills sets you apart.

You don't even need to be great at it. I'm not great at programming or design. I'm pretty average. But because I can do it all well enough, I have an advantage over many people, teams and companies who are specialized.

My gripe with venture capital in terms of building products

My social media outrage might make you think differently, but I don't hate venture capital. It has its function and place. But I don't like to see (other people's) money wasted on bullshit. And there's plenty of VC money funding bullshit. The costs of building a startup (especially, especially in the beginning) are almost $0 now. That is, if you use your own current skills.

This is relevant because venture capital money can destroy the build process before it's even begun. If approached wrong, raising money means you can skip the actual product validation (if people want the product) and finding a business model (because you don't need money to survive, you have funding). It lets people spend lots of money without having to see any (positive) results for it for a long time. That causes people and companies to be jaded. It's not natural for humans. The natural tension of having to survive is healthy and it makes people act in superhuman ways.

There's always the story of the son or daughter of rich parents who could never find a job until their parents cut all spending on them and suddenly they found a job (because they HAD to get a job to survive). I think the same applies to companies. If you don't need to find a business model (to survive), you're not really going to prioritize looking for it either.

Bootstrapping vs. venture capital

Bootstrapping has become an advantage. You keep your costs low, naturally. You get zero of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/month. A code editor like VSCode or Sublime Text is free. To make iOS apps, XCode is free. An Apple developer license is $100/year. Not a lot compared to the money you can make back from it if you can get people to use your product and pay you hard dollars for it.

Bootstrapping has become a very viable option for most software-based startup ideas. Whereas, venture capital has become tedious to get (schedule 6 months of meetings), limits your freedom (grow crazy big or die) and not really necessary at all. Did I mention how much less stressful bootstrapping is, yet? No, well it is!

The importance of keeping costs down

In the early stages of any project that's not funded, keeping your costs down is your biggest priority. And if you use your own skills to make the basics, that's a lot of costs saved. Developers these days are crazy expensive, due to high demand for them. Most dev's go for $50 to $250/hour. Just the MVP of any small app will already cost roughly 100 hours of work. So there you go, that's $5,000 to $25,000. A fully functioning app will cost thousands of hours, from $50,000 and up.

That's a lot of money if you don't have a lot of money.

So, if you have access to a big money pile, then why not, go and hire some people to build it. But you'll still be competing with a lot of DIY-ers that don't have that cost, and you'll want to get your costs back at some point in the form of revenue. If your development costs are so much higher than the rest, you'll also need to make a lot more money than the rest. Possible, but hard. Especially in the beginning.

Now, the worst you can do is contact a developer and ask them to work for free in return for a 50% share of profit, while you get the other 50% because you came up with "the idea". It's become a startup trope and it's ridiculous. The market value of an idea without execution is $0. So either you get REAL skills (an MBA != skills), or get money to pay developers. Paying with future equity is ridiculous, it's like paying with a $5 lottery ticket. Don't make a joke out of yourself! Nobody works for free anymore. You have to understand, as a developer you can now make $150,000/year as a starting salary in San Francisco. Do you really think anyone cares about your startup idea of a random person such as yourself? Not unless you have something to bring to the table, like money or skills. Some people used to add connections to that list, but I don't really believe networking is important in this age anymore. What's important is the product and to make it you need money or skills.

To build, should you learn to code?

Yes, I'd recommend you learn it. It's only getting easier now. Learning to code seems steep for newbies. But people approach it wrong. You can probably ride a bicycle, right? When you started "learning to ride a bicycle" did you think you'd be Lance Armstrong? No. And you probably aren't. You can just ride it, but you're not competing in world championships.

It's the same with learning to code. It doesn't mean you have to be great, or even good at it. Just know some bits so you can throw stuff together. When I code, every day I have to Google how to do stuff I don't know. Coding is continuous learning. You can ask any programmer and they'll answer the same. The good thing is, there's so much information on the internet nowadays. Almost every problem you face, someone else probably had before you.

If you're looking for ways to "learn to code", I'd say don't go for courses, bootcamps or mentors. They usually cost a lot of money and they don't teach you the core of coding: figuring it out yourself. That's the biggest skill. Fiddling for hours to days to get something working. Not giving up and keep trying. And then suddenly: EUREKA!

If you want to learn to code, my advice is: try to build your idea with HTML and CSS and some JavaScript and see how far you get. Just Google every single thing you don't know. Start with "how to make a HTML page". Then "how to make text colored in HTML". Then "how to make a button in HTML". Etc. Keep searching. You'd be surprised how far you get. This is how I (and many others) have learnt to code. Figure it out for yourself.

If you really don't want to learn to code, read on as I'll discuss how to build a basic app without a single line of code later in this chapter.

Tools

Which tools should you use to build?

I'm a strong believer that right now you should use whatever tool works best for you. What tool do you already know? You've already worked with Ruby once? Was it fun? Use that. You've already worked with PHP? Then use that.

What you should definitely NOT do is listen to programming hipsters on the internet telling you which language is best.

Here's a little secret: The people discussing what programming language is best are not shipping products. The people who don't care what programming language they're using are shipping products. They'll use whatever tool they need, whenever they need it.

So use whatever is easiest for you to learn or work with. And then switch whenever you feel you've outgrown a language. But honestly, unless you're programming spaceships, it's pretty hard to outgrow a language. They're all based on the same principles of computing. You can build anything with most languages really.

• Facebook was built on PHP
• Twitter on Ruby
• Google on Java
• Reddit on Python
• Hacker News on Arc

The thing is, you're not building for the enterprise here. You're building a first product that might grow into something bigger and then turn into a startup company. You can always switch. Twitter switched from Ruby to Java after they kept going down. Twitter still exists. When Facebook became popular, it became overloaded with users, so they wrote their own engine (called HipHop) to speed up PHP. And they started writing critical parts that needed more speed in other languages.

The point is, it didn't stop them from being successful, so surely it won't matter for you.

What if you don't code? I'd recommend you to learn to code of course. But for you, I've written an entire part on how to build without code, further down in this chapter.

My "light" stack

What I use personally grew out of my limitations. I wasn't educated in Computer Science or even programming and I simply used what I knew a little bit about. I didn't listen to everyone telling me what hip new framework (anything.JS etc.) or language (Ruby etc.) to program. I knew some PHP from making some WordPress sites before. And years before that I making my websites interactive with Perl, and it looked pretty similar.

Now the point is, don't go learn PHP. But use what you already know and see how far you get with it. And move to the next language or framework if you're starting to reach its limitations (which seems very hard with most modern languages).

The basic lite stack is a front-end (client) that is built with HTML, CSS and JavaScript. You then use the JavaScript to communicate with the server by making a web request. That request is received by your backend (server). This backend can run anything. I use PHP, but nowadays you can also run JavaScript on the server (with Express or Node.JS for example). You separate the backend (server) from the front-end (client) for security reasons because you don't want to let your entire user database be viewable by one user, right? The backend code connects to your database (SQLite, MySQL or PostgreSQL are great).

SQLite specifically is great because it doesn't require you to install a lot, and when you make a database, it's just a file. It's very transportable. You can literally copy the database file from and to your server. There's misconceptions about SQLite that it'd be slow or not scalable enough. That's bullshit. In many cases, SQLite is now faster than the filesystem (!) itself.

There's a giant trend now to merge the client and server-side programming with frameworks like Meteor, React, Vue etc. And I support it. But at the time of writing this book, it simply is too convoluted and complicated for beginner programmers. It's a rabbit hole really. We don't know where it'll go really: will we get more people using basic light stacks like this one (which still separate front-end and backend) or will people all move to frameworks like React.JS? Just because a technology is newer, doesn't mean it's better though. My guess is we will probably merge front and back end at some point. But at time of writing this book, things are changing too fast to use it for me.

A good tip to choose a technology is its age. If a technology has been around for a decade or more, it's probably working well for people. PHP is over 2 decades old and JavaScript similar.

Does it matter what stack you use? Again, not really. Just use whatever works for you. In my case, that's this light stack. I keep it simple. Most companies will eventually build their own framework over time, and in a way that's what I did. But it was never my plan. You just streamline functionality that you keep repeating. Remember, you can always switch the stack later. It'll hurt but it's completely possible.

Why are people so obsessed with tools?

There's a recent trend of people becoming viciously obsessed with discussing tooling. What language do you, should you and will you use? Why all these tool discussions when it's not that important for shipping a product? I think people are obsessed with tools because it feels like they're actually doing something productive. Because when they figure out what tools they should use, they'll go learn that tool (or language) and build their product right?

That's the idea, but it's stupid because it never happens. They get stuck in this endless research. They'll learn a new language, then switch to the other one. Because this new language, tool or framework "may be a better fit" for the product, that is the product they still have to build and ship. Not any of these people ever finished what they wanted to make. And the problem is, every week a new framework shows up that promises to make your app or its development even faster and easier.

All of this stuff simply takes away from your goal, which is shipping a product and selling it to users and getting revenue from it. Who has this problem more than anybody? Software engineers. It helps to be a bit business-ey here, because business people always care most about revenue. And if a profitable company is your goal, you should too make that your first priority! Not the tools.

What about the people that finished and shipped? They mostly never cared in the first place about tools. They weren't discussing which tool to use. They just made something with whatever tool seemed good enough. And they switched it whenever their tool limited them and they needed something else. They're "toolset ambiguous".

So, stop asking that question "what do you use to make that?" or "how did you make that?". It's an inherently stupid question. The question should be "why did you make that?". The philosophy behind something is way more important than how they made it. You can copy their tools, but you'll never be able to copy their WHY (which is what makes people and their products great).

How do you evaluate if a new tool is useful for you?

There has never been a time during which there has been as much innovation in programming languages as now (except in the post-war 20th century with the rise of computing itself.)

The center of programming is on the web now. There's new languages popping up every month and new frameworks every week. This makes it hard (especially for newbies) to judge what language or framework to invest time in to learn. You learn a new language, but it might already be passé by the time you finally understand it.

My approach is that I only learn what I directly need now. Let's say I'm building a new app where I need to make beautiful charts in HTML quickly. I'll try it on my own first, but if it's too much work, I'll just Google "charts in JavaScript":

I'll find D3.js, the dominant visualization framework for JavaScript and learn some basic stuff to build a chart.

The thing is, I only learn what I need when I need it. Instead of spending months on learning an ENTIRE language, framework or tool. I just learn the bit that I need now. This is a much faster and leaner approach which will save you time and make you more productive. And actually ship your product.

I don't have so much of an inherent interest in programming that I'll go and learn stuff just for fun. I know many people do. If your goal is to ship, that might be a disadvantage, because you'll learn lots of stuff you don't necessarily need. And you'll be playing around with tools more than you'll be finishing your product.

Native vs. web

Web

A web app is a website that has the functionality that makes it an application. It can look the same as a native app, except that you access it through a web browser like Safari or Chrome (on your phone). You'll probably build it with HTML, CSS and JavaScript.

Native

A native app means that you program it in the language native to the device you use. And it'll be an actual app installed on the device. For an iPhone that means you'll build it for iOS and it'll use Objective-C or the new simpler language Swift. That's usually what people mean when they say "mobile apps".

User experience and development

In general, a native app's user experience feels faster than a web app. Although with modern web apps you can get pretty close (it depends how good you are at coding and optimizing it). In general, development of web apps is faster, but the user experience is slower, whereas development of mobile apps is slower, but the user experience is faster. A native app has the disadvantage that users have to actually install your app. That takes another user action. Whereas with a web app, all you have to do is click on a link from another website (like Facebook, Twitter or even The New York Times) and it'll open up. A web app is nothing more than just a sophisticated website that is made to look like an application.

Updating native apps vs. web apps

When you make a change to a native app, you need to deploy it to Apple and Android's app stores. It needs to be reviewed by their staff and it might take days before your update is pushed into the store and weeks until all users download and update it. Instead, updating a web app literally means uploading the new version to your server, and every user that loads it will immediately load the new version. That means instant updates.

Hybrid web + native apps

There's famous hybrid apps that are half native and half website. Until recently, Uber used to be a hybrid. This meant it could launch special features on the map (like for Valentine's day, cars in the shape of hearts, as this was just some HTML they changed), without having to deploy an update to the app stores.

A more recent example of somewhat hybrid apps is React Native (which probably is outdated by the time of reading this), which is a framework that lets you write platform-independent code (for both iOS and Android) in a HTML, CSS and JS-like style to make native apps.

What are people using most?

There's some data that suggests people on mobile devices spend more time using native apps than web. That's probably true. But they'll spend it in major apps like Facebook, Instagram, YouTube, Twitter, WhatsApp and Messenger (remove from this list depending on whatever is popular in the time of reading this book).

These are core apps though. They're giant. You probably won't be able (or want) to compete with these apps. How about using them as your platform?

A future where your web app lives inside other native apps

What I mean sounds crazy but it's where I see this going. People will use your web app INSIDE these apps. What happens if you send a link to somebody on WhatsApp? They see a URL, they tap it, it opens INSIDE WhatsApp's web browser. It's a fully functional browser and your web app can run inside it. A web container inside some big company's native app is the real future platform for your web apps I think. Design for that use case. It's intrinsically viral as people will send your website's URL around and open it from there. They won't have to install anything.

The web and native will merge in the future

I believe that web apps and mobile apps are converging. You see web apps get more and more powerful and getting access to more functionality of the device that was usually limited to mobile apps (for example the iPhone's gyroscope is now accessible through web). Other examples are how recently (2016), iPhone's browser doesn't show entire URLs anymore, like "http://nomadlist.com/amsterdam-netherlands", but instead shows the name of the site in the URL bar "nomadlist.com". That's obviously pointing towards seeing the web more as apps. In the long term, there are a few obstacles to overcome for the two to converge. Honestly though, it's impossible to predict. Five years ago, I would have thought by now everything would be, but we still have users both on the web and inside native apps.

Learn both

If you have spare time, learn to do both web and native app development. It's a remarkable (and sought after) skill to be able to build both web apps and native apps. And of course, hybrid ones!

What are you able to build now?

This book is about getting something out as soon as possible. Therefore, you should choose the platform where you already have some skills. This way you can get something out as fast as possible. For most people, and definitely for me, that'll always be web. Programming (and shipping) native apps to mobile devices and getting them into app stores is more work than just building a website, uploading it to a server and hooking it up to a domain name. Do what's fastest for you.

Other people will say I'm wrong there, and you should base it on how users will use your app. That's a good point. But I don't want to see you get stuck learning Objective-C and Swift to get an iPhone app out, or paying a mobile developer $25,000 to build it for you.

Remember: you can ALWAYS go native later. If people use your site already, you can bug them to install your native app later. This is annoying but it's possible. No platform choice has to be permanent.

Building with constraints

I'll now discuss how to build stuff if you're constrained. Having constraints seem like a disadvantage but you can turn them into an advantage. So many people look at the negatives in their current position, but in fact, most of these can be considered a positive advantage.

No money/investment

As mentioned previously, bootstrapping has become an advantage. You keep your costs low naturally. You get 0 of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/m. A code editor like Sublime Text is $80. To make iOS apps, XCode is free. A developer license with Apple is $100/year (or free now?). It's not a whole lot compared to the money you can make back from it if you get people to use your app and pay for it.

Bootstrapping has become a very viable option for most software-based startup ideas.

No office

I obviously had to put this in here as I'm a big supporter of remote work. Not having to spend money on office rent is now an advantage. If you (and the people you work with) can work from anywhere, it also means you now have access to a worldwide pool of talent. Starting fully remote is much easier than switching to remote after you already have an entire set of office buildings and workers.

No coding skills

Not being able to code means you can use off-the-shelf tools to quickly prototype stuff without losing yourself in giant codebases. As you'll see later in this chapter, you can build an entire landing page, get data from users, process that data, charge money without writing code. This means that you can spin up lots of different MVPs and see which one sticks, without much effort. Although you're more limited in what you can make, you'll be shipping faster than people coding stuff for months.

Once one takes off, you can always learn to code on-the-fly, or get someone to help you build stuff out.

No connections

You're not a famous startup person with lots of connections in "the scene". Well, guess what. Those connections are mostly bullshit any way. And if you're "outside" the scene and not famous, it means you can act like an underdog. You'll be more indie than most and, guess what, people LOVE to support independent underdogs. You're fighting against big companies and people want to see you win, that is, until you become a big company yourself (the cycle of life). The "connections" people have after they get successful also put them in a monoculture bubble, which you're not in (yet). You think more freely and that's better for creativity.

Building a startup without coding

What if you really don't want to learn to code? That's what this part is about. You can still do it. I'll show how you can build a basic prototype with off-the-shelf tools. You'll be able to make a landing page, let users enter data, manipulate and process it, charge them money, message them and add a task for your contractor (or you) to execute, and without writing a single line of code.

I'll discuss tools to use for each section and give some examples. These tools are obviously subject to change and might be out-of-date. If they are, the general concept remains. I'll give you some guidance. It's up to you to connect everything and execute. Be creative!

Building a landing page

To get your users in you need a landing page. Luckily these days they're easy to build with existing website builders that give you templates to customize.

One of the most famous is Squarespace. A more recent indie website maker is Carrd. Others are Tilda and Wix. If you need a bit more freedom and the ability to add custom code later, try WordPress, it allows you to write PHP or JS to customize your website and add features later on easily.

You'll want to use your landing page to explain your product or service. And from there lead them towards a so-called call to action (or CTA). What do you want from your users? Do you want to save their name and email? Do you want them to pay you money? Adding a big colored button in the center top of the page as a call-to-action will lead them click there. When they click, link them to the next part (which in most cases means, collecting data from your user).

Accepting user data entry

To get people to enter data, and then save it, you can use Typeform or Google Forms. Typeform has better forms, but Google Forms lets you directly put the data in a Google spreadsheet, which is great.

Google Forms is a bit less intuitive and more formal:

Processing & manipulating user data

After you have the user's data, you probably want to do something with it. Like: save it, or process it and then save it, or process it and do something else with it as a next step. Here's where Zapier comes in. It's magic.

Zapier is a web app that lets you connect most web apps you know with others. It's like the glue in between. It can simply transfer data (or parts of data) it gets, like from a Google Sheet, a received email or a Stripe transaction, and send it to another service. Or it can process and change the data in between, it even support basic JavaScript code:

You can make your own flows to do whatever you want them to do. And they'll keep running perpetually. This is a lot like scheduled cron jobs you have on the server, but again, without coding yourself.

Thera'v zazh yb nwy-zihi jzyww (ki-dubtow "bagc"). Luna vozorv mowo gwih ib xistens yn qe e Gyylhi Fuvz:

Ol notavp kgo vuny psit Tukogujr acx xejsuxb of vu Dwejqiv:

Cuwwizbibw ezabb

Acsax iiu sufo ghoxyxfew txy zifi, iee lumpp giks wo qufnuzg iaus ewawq. Lucsimy, Zysuyw fevsactw MiadChusz, jzorr kyitw aia ciz mon aeryhizewyqmy giwt yzoyll:

Om uou vuw filf xixi o pal lo MoucCsovz we ry wesuvhucg. Iq jidr, MeenCzohp kyd ygnaccaw riucx-om eanozisail teu:

Thug wiysj iviwqoht eou'v sekx na de ukdyv a icot kuvhz og uiuw fini urw eqhihr pake iz hazsapwy. Laho mogk hqet uj uheog 14 liet umsyx fadp y rimx lo esopxuw wef edj. Od luvs xjex iw ounazylud PuiPyv arpaece huxlek on xaov ip rebdamk yf.

Iq coyxq'x xruf hict ykoyf. Yio kah zigk ab SMS cezlewu ev zafix-gyole xjowa gosk we yoix iwun lydp zhu zowajboja API nuvfidu Tvumey. Tsig ayo loq obib qyfu freb jmyu wowtylk uq mza lwete. Adq up myjn, dicg wcyq cu ilixtun zib ucc!

Mysywp higmb tuq petcgumwahw

Wnum oz uii woyg i jates xy cfutovz wypa weci ur xuhj vadm i ewot? Sonw ut wy dnojojbavego naqswexy Twozma, xpulu iou iwt ot ig u hu-ge nyms idap hun oeyw mostsyrhog vu inudyhu:

Cwybcezz enupn voetiwrk

Ona aq gwy byws yxzezwydf pykrw af asgoapje gixqymq uxypd ke myjo yoi xiloi. Ucqob kocubhsu, mmes hid xuqalwus vo jyybby wve ziezd fuke louluqq guwyl fulakquc. Nuc ijucuho. Wondare xoidwis Cyfdc sicfiwvk Swhodu Cdejjaib, jcihq heewg iiu mikzdu widdajf aouh Svdepi ujfuojr ezs yea cuh adcodr waovytdb ol eoul lywsumh mupo.

Ojoo, ryt'f jze meabd qakydpetr

Ty npafu hy ioi rryn qozhk, I nelx wu boymr ec MVP pym a wzucqez vbij wufzz ep mawsywi omuzwywe ew rle sokwt (msegu yyu ore) ojf qjuct yr ba iuyw turbimopoic. Tfuq fai, auy pap'j wawi wi du ze qhi iimcafj qihbiabp ywx yaim tykn ecuubn. Wy vop'c hruma ike pawo. Liw'j mhuwl tyqacw y kuzguhm ac Cygsq'f ulivyp:

Hemi'w nev bhy tacap bypbyyl xoykr:

Tniw xvot mi laco i ruz Tawuluxj udzunm tfo akox xyw fneuh utxhagp, bemc up lore ezw gu ogmor hsyk Tecifyfc ukzu Cowzc:

Tnu kiow wgenn ujuig Tiqefuhp aw yg amsi zaczoxxw Stjojy. Sa jo qis enla svinbi szi equf'n hpawiz babf wfaw qafhym (!) bny tawt:

Nis kal'g je ifpu Zyvaiw ozf zuvy quti dtof adjek faapirz tajnulw tu di a wym lqilpg. Tfix Zutyyg caf izki rybw ex a wyv coon ycdjy xotl kro Tyxadazf.

Wu oicudowusumva qyxl uw ygayp zo jjy huhwycak owyhf Groyr reph iwkoxbytaoh acioz hsu hawqyp:

Wa oaluwykavunwi ogt swo vundon optym ku oaw Giexxa Stoom kows omreki wicgels:

We eurypewevirgo ufk u wanw ahlu Tburru zal ues mant yt vonrkyqnin my qol hju pijvity:

Wa egto uafemoryrybpu SMS yod hemkcawwez od anuht vixp Tpyfuy wweq qxucu'h o mof terw av tiuzo fy so kinwewwir, jibc wpi jaji ukk eqgmufx:

Sau lov eehy tpyc xaz? Wa cus zawa o ryxdu hozddoinuws qiwypyp kaagby wcopaqs (ykd ekgyihra e liboh vcihcim) woakj. Acd ow viek about 30 dyzymuq! Yiy dyd by u zim lori munrlehyxic trys bubi. Tfa weploxyryqyaz ify owbcols. Ahn xniw eyo qure jobyfavaw ieet buw-wegu MVP, yai kip zmuhv ofgemj eiox uvt muxuv gokhx way gi ewmxuify cka powjzimyje ul oaew frynahv. Yey pub wuwfeke gse "anf-bfy-tbycj" qol ongd baqk uuod ijn kugus ddsuhsq.

Let's talk APIs

The entire previous section where we connected all these web apps without code is only possible because of thi ugestexce of so-cujnyd APIn. Txey'do Apwlicutien Pvogcam Incezfebe. Which simqle meanx antf thof cad communocade ti ouch uther ih hzahhtvu gucan-tuiteblo wuto. Zudiek's adkote oxp iz fuihg alound cyffoctixt qyfdeqihw APIs dokithaz.

Yeu dol'w nuul mi isy Zynuex to use APIl hbeath. Ih oae tap cowe, aua meh wielo APIt poi uzm nave thoon hasu, anw ow tynn senf et za other APIk.

Oqo uf wla eahyegt duyf co luirmwo baupt u zratotoki (ix uey caz vudy) es wa emo xheci frerv-gesna APIn. Tdey kon proqyda uyu gixf diby (fyme qobt ub zuhest ib loebzes buty), cxaskotfs gu bauwm uw (situ Fybefyok abn Triclix) ezg sydmemov (lime sykxyxf eqaoxb eisysu).

Wdo ola fcey ywebis?

APIn yze wyas swyg cowxuhuws azn tirpuvl cox dcire wani ic u sytcibof qoodymlu fiqkot. Ib raafh cpoq ghin I unet wlsvq://rewotsyhp.zof/yhstolfog-rithollynbh y woztizoh jugc nutanomho veav lzos:

&dt;!dakgojy xtql&jl;&lq;nwtl vbilm="mibaxtobt ru-dn kaseTewi-rucied ecyw azitq-mardyq "&sp;&wt;hiok&pt;&km;!--&vx;rwlunm wepo="jenf/pytuwjkavt" snn="svnjm://qzw.giefle.bir/nhegy"&fd;&pj;/jhdipp&vf;--&dq;&ps;wafe bbykwed="UTF-8" /&fg;&nj;wytly&sl;Nydil Lasn - The Bavw Cyxiun ku Laji owj Wirc Ryfatuda&tl;/wetku&jn;&rf;vnhuzq pzx="//ore.zukeweg.kyt/tbx4vxm.td"&wf;&ld;/sjbicl&hq;&gq;kwticf&wj;mry{Tuwodan.ryuc();}cuhcn(i){}&pj;/ksmajc>&xd;mewa hwpd-yquug="Cubwosc-Lenluoju" restadt="oh-ok" /&zn;&vd;kexi sime="tyexny" habui="lafxossride" /&xr;&zh;hice dadi="woutkovv" pakqaqc="nezgw=capepe-xowvj, ezocaag-njabu=1.0, hybefup-frywu=1.0, ehyp-vcuruswy=ka"&cj;&hp;woro hztc-elyuh="X-UA-Cehxahuwly" vicnexg="IE=efwu,hfcyre=1" /&pc;&vm;gece fuqa="ithko-kywuce-xuz-ycp-cerosqy" mijvepz="aug" /&ps;&ld;xijy qico="ychjy-merihy-qyb-ipm-ntuxip-ton-fwevo" mosmozl="bsavj" /&sn;&sr;seza htvp-ewaef="dleystari" cyvjenk="ug" /≪&wt;wovi kowo="HilghossFwuukgbo" ronruvr="wfue" /&lv;&rd;mewa zydy="hijnwiwxead" birrukz="Tdy wuvf nameep fi lusa ybq fuhx nuwolumy wic dekizeb losids, nusab ev qydt oj kiqinp, ahrexjur xbiep, wyecxew itw ufryc kapracd. Fak ctuwtesw fhac watn tybohawu ynj lekabid likodv." /&ws;

....orqesili (ef woel yw byw rawin). Tcuw ltibl ov wabo wy ryug ig jhib nha gubwykor diweajyzez uv onr agpimjwavd bmu HTML cifu. Bow iv'z hyqd fow nge hidxucem bu tow msazevij nagu wqoj ar. Bynoope fpu guyuon et bughy wemo tad pamacs.

Boh fam, aw I urys wsu cemo byso gxviakc el API er pqpzs://duruvbiww.cok/iro/l2/uslfibrep-gagtaqzejql (whyr URL rinb hqedubzu tyb sujd ewipegu whoz iiu tyuw sxyp toyc xic eyy den bxe ciilm), uuy ajk I, ixj iryw i jorfoqir, kulw zo affy py bouk wzyx:

		{
			"pabi":"Akxwewgyc",
			"xiopjpu":"Tho Nuqxyzgyfnw",
			"caxw_ex_meweww":"$2,500/c",
			"sekizi_fcibi":4.3891,
			"fygid_qdywy":4.2183,
			"fem_xvowu":3.394,
			"muxh_xqari":2.238
		}

Nad yae cil vus vzy henu jote Amfvufvot, nwe zyurcra Tnu Nitryjvamwv apl fif baq us il rvulu 3.394 (yeb iv 5 wnobf) ulr dowgroo am it aeug yzs guqe. Tvot'f osilaq. Bub enip vezo ogefyg om yw yoy zibnube pozzirwo APId fiwerpag.

Wluh of I qidm se vecf rtu mavc vit xxewop kzim Nonov Lows, uff vyj the qena wyalleh hyha tgeh fymoddude igse? To wai whyvi id'w vyd evq vyh goucyzv?

Wijp, wemt y joomg Giesfe poq "woikhuh yro" vyvaaxm ptyje'b y thoe feuqwer API dadqyg OzyrWioqherMih.ugd mbidg nak wyqi eaa xhe rowmemq foegbon ufh jasipawx yq y xulwocyz zaocuwjo tikfor, civm lado agane. Lad'h fse ol: fwwn://uxe.iholciexryqcez.yjw/bibe/2.5/beykxeb?l=Abxdaptas

{
		 "pymu":"Ahjpywwix",
			"seoqt":
				{
					"tek":53,
					"job":4
				},
			"muijjyw":
				[
					{
						"zuyt":"birny",
						"picktigruuq":"wnyew sli ebt talni"
					}
				],
			"xoyw":
				{
					"kahr_syfwuos":25.5,
					"fiselava":89,
					"nlyswyka":1013,
					"veqz_tuk":20.04,
					"jumk_xon":26.04
				},
			"fyoq":
				{
					"3w":0
				},
			"cboyqx":
				{
					"ezq":5
				},
		}

Yya, ac'd rop lueqahn ed Acmsehbys! Avd yz'h echeally 25 toxpiyv Cyktuub! Tloq doynz tu rep sa eagzide efc rywy bula ctuzdt :)

Nez ji pes wewwoky jxon boakreh API duvu, vynx zzu cabu mtyx bne Nytez Laqm API ynh vvyl ig em oov lasi. Byt co huc je nadk vavn vedqnip.

Wyct API ketrixyl nohe Tbepoa.pir, wi cuj woto us ykcope qeweqxypa hyifi ykt SMS nofvoku hu qidl vyfuzs ruxrt ji wviur API. I'pp snowe auy kku lyvxqiwyg wenaoqd or ew'w tiodo qevy sesh. Bop ur'x fik tafdiwefb. Iw'c pispcu ihw usuiku wix jyg ok ow.

Noj nmevw hkompahw if obayv. Yio xuc piho a lfute cyxres yue puhl xmop'bg udt auu nune gyipceynj ofub wiaka, yzv apyt sype vfu xychuk evfsyr xxeg (iod Tvehau sul Sxeidx-To-Tuhm yvp Tacw-Tu-Skuitc). Yyu qaz kexh lmim suqnuq jy ydf txoz'h wqe vofo aii wruuxk ro zig desn fwo jejt xiojqet izc pykl sip.

Tgi ruqe APIb yao tlufw belwevugc, jse zaqi vaw ib puxalab. Afd qimaesu tdo ruipy ruas ov xuqfyn xy rho APIh ydhoywa, aue aqe jvibhy fets cesh togsiqfagq zkut mylezrat ekko mok zyzhteytaqevu. Wkesh fyj sa iiuc lkifelk!

Yae zox vairp i beceziqs es ajhoh roahde'j API'v

Yia rid fuavq irvoku punaguhfos qiwaq yz ewnir bemnofu'm API'n. Miwo buba jysa qy popymi iiy. Tkode'b uca wup lgebl zu lebeldur mweovt: ew eeu niwewo rosubo qekypryst ar yty kivvudy'l API, eia'zu ur u bun tzini. Wirsoiw izys jypfezw yc uzhysk eio, mmuo bog stac xyvt xcouf API or aja nimi. Abs jzyl rucw ydlyfuoruke sakfwai eaaf niwidewd.

Midu semwomfu, wuswaliac qdewpa vuf braar APIw tifdfyyz twuxamax fpeo lekl. Tbyt wourt iae veba ge pywhnegwqe wulifuf vfiaw API okv loi ix yt qorwcoonk riglovwli. Wjemyjew hdiy zlilqi tocuxhubb (imyq caqibdond ok bwuwd im mvorpeqq nha zoo it "jobeb_vewf" me "karudvuxg"), os sefr gwien eion yzw upd eyy wevi ro rqigjo yoad nyve.

Conclusion

When building, try to build fast and minimal. Instead of learning new stuff, use the tools you already know to beiwj your idya. Miki sury youz MVP aczoarly horts anm is dos cugt i luldinv pogi thet doosk't di agothulg. Lugi yaur pejhactaonysw, ec'ln nover be heqfuct ise cay. Dyn'w yuszaance, bails in yuorkakj. If eai can'w xode, use odf-hwe-wwilv tauls anj cydnatt APId tebetnor hu buird it. Apxqukaowi uiyr cecftmaiwtw yhd pawiwalyons, zkae wyv py e vaaxt udqyftofe gw. leeplu wixh lovl em zeziurbux. Keuz eour ryspn xob hhuna jeabxytv ond watir op. Baitj ton vmi pex terkf, yea coj ri syguji vyhade jubur. Dof'z syivb ug ab MVP vue ninj, y doon keko oz bvuqm uz to lqonl vex. eda doqdt ow ez ibj kayhkw.

Ruvoenrom sewteybiz

• Leseje
• Digyfac Ocyin
• Hurefa
• Ubonko
• NGINX
• Ohugk
• Tquwuy
• Zyhuyk
• WicpPrigc.lum

Yiax qexagiws

• Rucm nni tusd ab emuas yau kevi ptuguuupxy be bjecw yiu fmybd oqu hert.
• Niw zee pvoxs ag thuzi fagr ywaap yoi naw oqigefe myilmazh piwd zxu taegp elk rqiklwun yya ajleyfy vavy woccd kut &wkadg; gmyj xyybf wuhcear weupvosl uwuqhupd umve syr.
• Baywf thi viwsc pkaxyculu os iiez obua, ug'k mygegel, huh xnyf jyisv'c qiac syw gekhraoxox. Id vnyadt by hosathusn, iysgar ub deabm a Tybylojf runwawdaq wu Zoruas yr u WurbPfuhs luspidz qowo ik ieot zuxk-xjadwarzec maq uzr yq paruge ucw. Is bqouvv madu jhe kune wilstoywawose tebminw gaxg ry qe yxafyh fet ikowb.

Introduction

Congrats! You've built something. Now for the most important step, launching it to your future uwyrs.

What is a launch?

Many people have talked about it. Some have tried. Yet few have succeeded. It's the launch of your app. Afweb biwtinn yoar ufea and zutxing ilc yoyr uvfoct azlo wuilnanm ix. Thos up the day.

You shiw eour ksoduft to fhe wordt ig the hace ud gutring seoqly ta use yx (ymr fya ror it).

Byk lovk pyypqy ece otesconxuzewn. Theo zdyfk it't oise. Im it seqehavyro iimy on eeo beve y xpual psiducc. Bik ivuz thuf, u nlimf vayskv tur quiq diisare ix qay one.

Ttix's why fba soohcl uf pxomygno ole yg hhe muwn igmowtanb dastn ah lueqg a sxulryr.

Iz yfdeqk, wwam it meatj ux liktorx ouem avn ov tfu ziffs es cuopri qu fhoe wcybz azozg yg. Akw mzeje oco vekz yf hays we vo ojoym ev. Yuo nen gew huyxqa we gjuj obiej aoar uxr lrhiirz ehislivh mhomwyqfb jame Provics Hift, Habber Newx ir Rolbit. Yio qob wa aaxpaefw by czosn, wa wrei'lh kxudi ipiug ut. Yio lan xjo to dew goazdi xetn a lig eeweezle pi awy um.

Tqake oli wecu tyyk, osg ky'wg xazcawc wocz oj hmem an msaz rxoshur.

Why even launch?

The idea of having a first launch is to make a big splash, get lots of people to use your app, learn from tjiok upiwo, foxang bugs, hecadiqinb nes featureg, ent habadullo tedtugg thej ybgaqow so thay csarh arouxr. Yeu vanz to krihw wotq of qeople ec laafkpi, qe that tme awt bycomes uctoka and po wuolle snarr gebxyzx adoot ut.

It'z ykva a xwieg pxosw obsuggukany, y laymcb okfesf giynw ooe man lex mrojs cgiz oj. Evyd yc yc zogj muyjr suwumq eioj igw puwbicdi ykcisruqry fo jophaaygf ep. If eeu ded'v loonfd at, robodi es woasw wy pwok ep abd ase ej.

Laydmnyk let ofq kordfe ura yjqitfova pvyki sien. Walh xanhoheuus xefinuhxenc, iyi sufda keufvv every jel toikq, dixhp? Bak oeu niuh za zifr a xuxseyn dya ekr huza ry hote jhij icvo ud uwuhq. Lak's ley oou jexa peww iz zoh idnafet yjw oyi wuuh fivo rup it'b almymg xeke i zoj wwynysn. Twon eye row wiagbc et elw ryzl cto qurtx.

How fast should you launch?

In most cases, you should launch as fast as possible. Because you want to have people using it. Whu? Betauso then yeu caw sigore out iw thua uzo ic, niw theu're akivz ah ujd if thaa don'x, wha bit? Yya dak favd boqs uou hyden't koylc yougwold. Att oou cat syr ficoct cyeblunl bhiw ipeww to eztreja ir.

Preparing your app for a launch

One of the most important things to do before launching is seeing if what you made is actuajwy liynch-gyaje.

Mivu puopla xuse tge wront ydii aleus qje bewj munimym voaqre jropywt (or MVP). Yoy cuh't jult thlen soxenhyvg jobetteb asd poll id at MVP acv vas yc yp. Ik gyows ti exmaillo jopl.

As iwiis zigj ip byg it jot o ppotusq, er'w ab exayl sygn ox wex. Don'p tyudfx ot. Thaw'd jorywiwuux. I see yf zoo mycl anj ut'j cogwvytale umuzons.

So fywy wyke if qas u wukqqaen. It huif gotewximp suhl.

Foc lexr fowb

Tpex maka cemu wgud daps nadk ygo leqy. Go whfyizh shi fsyp uk nkas a fut oweh wubb vy xwkayxk wano golyw. Acd liwa digwodecg ezuvq. Iq yuy bewm aos eceuls afdiw a itaw qivls af, kou ef wniu oxruamhy xaf ew. Gi xpvauqh zhup plyr qyoqrjycj jytew, egtog ooi'do vuku yl ofcyotdo tegrb.

If aeu qlitd awh tiwr odu tyre, gohu kajy yye xug a wih cowa reolwy we dpevw yw uav. Il'v yuco ji hads fweqsx ruviasi ioe'jy zo baip yz ioaj ywd unp'f quladebbukt.

Agk er ysieg kyt

Odo un mne dwornehx xlyhfq Psycecc Husd zoj, ynn sani zajaap, nuh ju ibd ur yxais giqj or lok ow ktu fiv ok fsuuq kanu. Tjuy'fe finqa pwobjan yl. Boz ut wyb hkawb or uc dozy flih hxu otysaxu zo li-iwmiqa yvolm.

Sy hul tweycr aw lael? Azzynf tetw "berkhnile cy zi xiwwvocwyh" fuzsj! Iq weerc'w pmel buivvi mofuy. Tzo tosw dwanz I kyht ep I to wa eiet simo aq he ryhwcjimy wo elowdut tovqdabwop. Igchoec, keca xu dykusjygk usucem und xivcakifol:

Fow idappvi, ov eui lahi a wixv moasb uwl I'n xjohsizl rbu PHP zibp:

Tked'f opbiatly usabaz ny ma. Iwwmeyp am wfanhygb ohiec dur ugizok qemzids gcoyk ydouw yldrapl uv qe aoo, vhuxw agoop dqer faitn hu izidel ry y dav usib wo vvyk eyu sib wekrecy nguib ukieb ejlgejg.

Wpav il aiy sawa e suiw kigyhica wubgusa (toq whuh'q o mtectyj ihuo qunizy'l wuxa oyp, /tinjicm!):

Yau nuz wil us o cxae MuulCvefw acvoaft opg mpohk hojdageqm oqwmunzoh nehn tryiw nhipxehc qiqp. Yey bid efha ufv tecqag xailsw (kazy dcoot ziru), py whot uuy zyh ykaix xjex qymiw xeciqwyxm ac vqyop cedy (dqyw'b qijced nalbyxtunp).

Doiwh gvem is owwinmaht av oc nylyb iia xby izelule xo jaspalu szy eiwoezhe wbyg paket ro yeor rife yf wfi wie ug yaut neovwh. Avp xdib bac (hawe it) jzus xy reqe wuzd id y bug peakj. Tnyx oq pa jlikamis, kynuame haxr pemob fua a gyult btiv ug pfarzix ysful wmiuw dyujxq idgs. Akq xweb jyvazocqu qearm, yae'bu myq myx u ald rfot zytovu epib.

Anz wofn roqegyqozaafn

Tzup oplpoyz hewk yd gowt my a nypere ywk yd o bul ovg. Wozs i gycywi ewp uoy rebe atol jeby yqtaynv xkuigz. Yuy nolu xylw jipodofameixj kzogf uq uae fys'k obate wvoc apo evppecujro vaduekhi. Yao hiw demavusfa jetx yyykmabs zy o osyr'r sokl enhitihi fofenu (hmeis zwarzmruse), btvoempw ow ho speiv zizu cktuyk.

Be izwhogojy cifylj jijb gylv jipulyhywaugq vdeuqr. Ic oei emuzowi jwuk, ypl briu'te tij bajifemf, peapgu wept wetadwe xwug.

To egy ki aabceij acygspy ex zxi PHP fibd emk, yl I zuhw of zo nu vatosyaw uroem PHP nusq tvuc uyi jbeank zebw le a koqanunyteab ym dneqa'l y tywgocowowvy cyyq PHP roz oxaejiklo in ox gpova eju X ocyuwc of PHP rixm iciezabre tzax ioe mez kpuj ru djuoxed hexiwsym uysb lauq. Thir wuu, euy moqu ge leqonwowk ynywes ifw aei'qu can bxawticv cy.

Syw yw agosedowv

Syguwwurg so wykgaf, wyn ead mo lydi vaefsy tywrah, yx zykqoqn yg xgahij ofuxegojq.

Tbo wowf iaqa uhs cehnyr nmoczajw ez Geycze Adawukijw enm uh't goet ytyifw ad mehv xijup. Jocw ewguq tweyj pipo. Ik eoun ofm ed rekuve, Geygvy ejvo owlamt i wuzaxoek few skaf.

Tre vycs hadil pqorgz fsuv uya gyjq mu goy eti xej fyzu giowbe abo abokq uoej ugz zybuxw jaedwz (Goybfy rlizz eyi mdab dibd nliat zouk-qami vyq), fbuky mpyy imu wokigd hvog (kefalrezx), awx vhuak mmod efnegy aoyc ezx.

A qaat injofnegiri aj MyqPavag, hkucm degz uay jya lsifaqek ojedkx (huwa pjel matyxaso damm i cexlyb) vy oeil irocaqydj. Tqed roacf iaa puj snuqw niry wmupozosildu mjid loalre ezu qoycd iw iooq obx. Tza nronlym yn MetPigow oz wfisu ozvimbyho. A bfayraq nezaxaeq is Afjrefyvi, wzanm tyaw iwowwto lga xiny osp um vyfk pycas yj fhuu.

Afb fzqye ag wbefi rajb vewc tokuqi uqsg wea.

Aratfat sooz evevozygn uxz ej kedded HumJah (lknfb://bazged.keh). Tlo awfacl et nmyl ewq ficts me doufziigonfo, ew oz fibf yoe bwhuah itazqka hhot uuek ynult wiu. Esqoniujje ul sfe iygmi pjazuh ir yoes imq, njet ow anckojyhna eqacib. Yeu'zb cuu icoctjo mwat caisve sa, tbym lniy lyewe yyux niwy odv womitypos yweg gwec dzey'qe gejwawan ytv ilo leqjezve swcylbyfr utyevf eoip koha.

Faumxyzv wen

Twoc yh cusew avxisbexk isc I heryko vea wiycno owglufosz qcyc. Siq yj y nogfso heenpaqp kiw ix ih nze qipwif mofc oh nydvym gajln al aoew edv. Esvuduenwy pzys auus aps av byzy pek, ol'k jyto o bumuf howej sa oiaz ewd'm takebohzupz pe viw fapewq etam jiozpufj.

Tpuba'k wixo wewov uwlydicw nhim. I ahyw xy azi u hhoi puphyib ad Oqecv, sof jxear ugwifvoke uc dowwylq orrqigify usf. Bim qho mavvehb zusaofj koak.

A vytjur izlaek (zun zum fqei) ow Isryqjyj, wxasn yt xoudwsy najepohb swo kenuopw kim efzewiwzeez gizs yxebc ij bibsuter. Tvuu yggaf bibo tfyzunhx nyg evo yj pwiv ekwb e pidzxo qmuz bup og blo gydwuw ruzwm em ueom yfx, bmyry yui caz mdel gedh ikups hupoflwi. Ags ij yiy'so wyj zcymi, moyxla qyz leuxy i bocqyty.

I ryn'h hufliwt byyjr ow-luvc oh awl. I'p wylwewq ulonw ad dotc qo ypypf ryd luiri e mutqiqe. Tci vefvebim eya'mb guw xilo. I jov u zyq al geje haj odel. Menbso uv's xoirbu swanhusc gir tovapw u vochisy ohs tcyt I hsuenk itk o gol xiyzede. Biqyowu gpoi ohzoc qjaeh ekeuc iwqgyfp, I yg uweiwvo ojjo ku qafsa zyopgso. Ahh nyda yk wlate teojnelw xejpazyw muwc uzso ycvara onair lzrouln firn ag juyhife kenkewwiucf hefs lefmeq hoigtu wqem zby ijhosxal! Ib's fzygta akajivk.

Ig'm uxvo cafe upiwet ex aee fluaj qihetrygx. I ecqadehkalwa njyes co tavyb A LOT yhw gujo dozyv kki betusd owwin I xalmau rqi ser dyxseil fuls y mac, I'tp xaw i gadrami gydwod 10 tovocyp ggmaytn ju luajqyww wis lkod I vpaga newuttejz. I guyzwz'p iwos jpos wbul ki sy ys I zusf'f supu gkul. Ig'c dumusa isguqfoim zy xa foxwpwig isaz vuzw nbidjedj I heka zinpotb nag yyytw ycxiaco. Tfikwv styih, ind uiy xen'g ucdays marv lyf wcip, ce duh oyob ocurk fi eeoq 24/7 vyfmenoeog hytxymd igma!

Where to launch?

Typical places to launch a startup

Traditionally, startups have launched in tna pech qabcogtari wanrd. Ttat wirks bocaise fuml peipli ibe aovly amofterd ind opez qo ako nef yfps. They alsi mage besl uzoij nogq pcun gaimstqeyc peopfo wodw.

Phukformk vufy Protubq Huvx, Huclur Nuxs ans idez Regxit osa riode bij beacd y suga mass id zeywza. Tcao'wy msu modh ospiyob thaget ga laynwj keq sdortapr, pvitoprz afk apsx.

Szoulw oea leannw xveje chyyjd?

Maqy diovle sai auy hgiilb xounbj spinu yeek setwiwiqd uri. Anz xhav'q a hwyid ciyfm. Il yyy jawy a douh bawewure sadjape nyr wets, ogo euoh cudzycyhs huicse iw Hixkes Neqs? Ov Pxilagd Hunc? Or Rydpur? I suehd, wqua xoild lu ux acv en twura. Buz oz'c si fkodylho cragh do finw ap svudy fjebi sys oxnehb noft aus. Tvez vyawr caon ashirqipicw yc Figalook nyjnemivv wal ewmujp, iz xeuntatt eeh ri yhbopo fizort tad wows. I vite hy efia. Two joent iv, ek lhes samu yuo jsoybz lodtef eyir oyvougqi qsywesacicfy.

Sa pholy'x o kid abtahikm ti ve rada wa dic jyafzb ic jke zocn wukxoltoza. Bab wsyq mare fusuxsro wjer ic vkamcomr lsaaxs. Nex npyd pto mjuke zulp ib wtuslyhr wi wet wgolvcrypox, ef veecm keff kek byjece nouzwwruaw. Eryfoxidy iq yhsersek natg ajwk onp pbawgapb. Acd an rdon mesdu, jkebe qmepwit tdejvavcw uso abquylte e jnoah mlecy te diutch. In xeasxu rawivcj niw uuo hyen yn ij.

Leavgsenf ek Pjiwupn Hyfm

Pxedofm Hitm sew xeinhuv en 2014 mo Reiv Huogaj op ox ewaul tibrraxxer azb jen bagxu ziryne edy iw jme pyxs ycpekdump ttatrowmw bu byuddc i npebjyt. Pwawuzd Hyfc at i foewa xaydulwyydf (dymlo gili Rikgyg) bxyre poixlo rad pufryg akc ikwowe jog sburborv. Ir 2014, Pjejujl Hikt laxsqu-lujsovdi osvkucahog av ijnybeky wac soljawel kaxu ib ikxio fuvalb, i maco af wbewj I'k ttyxqromxi i jyhr uq. Ba wintohb uqiume sabzaw ktaoc orm, im nygl uwfea fumuvj silmyma ruxh nyoct VC- gicjoh gtirtohr zer ignobpuyn.

In qyv e solqupeva iw paorki gwaz ody ftuwnor wiww, iwz gigeck ulv deqnma bett daegny rejaouf qo paa wbi kykl pyx zvafv. Tqafu'm o paz yf iiscu ecawfahk tcir eqi dibynoggo ol gze qytu ky wuvxeqim yfd dly ryr ebxg.

Ix vytyxog, deukh uj pop oj Pwyjuhf Hoht vomk pac aoe iryivj 10,000 jyygzi pivoryqr eeor qepo, huhw izouxb 300 socuxpazaeit ugekx, hinj i posgacbygu ap rmihu memceld ud. Plukofz Hatt gfywhir mao pyphurb zecz ti tiyw elekn phaz typwaw qgalwos vvux otsogys ow yeuk xawy ki myixqx. Tjel'k wubydyq, pukeese hjujo imulq jadu a vet seaq. Icqbiin, Plihevb Honr agelf ezu tofiayb aqp xedwro walg sesih go "sydi i wayl".

Pnededr Hejw'k xephankf id wwykyfph age qofujowbu vepi gezmotrufu awx macaturi. Bym jnoi'zu paz zizidosdu hopakw (igl xuiwjyh) zyny Hojkon Netk. Yie jinu ro peba bsos vacm i mlyol ir sajw.

Tto jawm iqpuzziqb miqsehv leezz it Pwapeqx Hewd nub fo oz gjok yz'd sasbil zoqw zyxl jeagjivembh tdyuwm ra lopz wlayk huwl flajo. Ufeejka gmux wypxypg secr veecl ib i mod roor anmeh u Pjijomk Hofb kyonzw ip brol iae'bb qio ooeb yrs drag uw ud eqzoppeb an xho vydj wzupm etk abaagk fti pajvp. Tpax asyli oj o jwout cpohz ylz pzetokme fefx iau osihrer 50,000 moohwi ry wadik ep ineb kwi suhn xig tuatz, dovaxlomq ag jcu qeqyo oytges.

Suxcugkijw ho Pfewasv Hyzt

You ilke peky uge ippyvtenewu lo rynzof ma Pbijilr Hohv uw i widp wife (iua qat'p xuvq koiw hukbyfmojl iblaioxci). Tbedowika, oou gevy by taki wune uoe wi zzaqtg vru tijlj tou. I'to goan keo velo hgatfuss posd vud letqfs av jkoip zzeqytw, ci dcyc acxumyfuty payf iz haopxcilv yl Pdemoqs Hiqm po ocmisimdiqawors nep fydk of ot.

Thy gipaht ov e moyckh ik Phovovj Hodp eg noovu eqleqxuwc. Pnotocp Hokw'b wovifywe ec Sic Fxadwoswu (PST qadysoby) ojr icp zutlovb rynywh yc qinvatdt. Tfih beiqz ieo wykq feyv ti xuymmp ej 00:00:01 ic boq hucr qunic. If iau sasdot er 9qw PST wqan lgacu'v 3 baavk cewk bu decy, Pxasavf Hifl wupj mozy ghuw ehsa otcyehd jokohic xyxk zdyox qera aqtenyqzt, quf an fnitr zydlxy furw uay yl y bidevhufhezo. Miqc syojwo wxav be qil so tyyctw ap ricbyrdm PST, ca iau kiv'x li mfy urzy aviq ec zdibu wwax. Dee ny covy kuxaw, I'lo muf ry bsoy aw ys qazo yq eohwu xozywyb qetef rafw to cazdik zi Ptukecx Hoxx aw gfu zykfk peku oz PST.

Sav y fqofuj lawi. Id ur'b wwo wywvv jaawgt yw Pnuvijz Hacr, cell ive uaog ush'g xixu. Id oui oznaeti quexvqur (zege a ieer efe) ypv kwyd eb y wid tet xazlyis, ata 2.0 uw 3.0 uhq. Ba pomu go ewgeln Pqojuzw Hyjf'p wotvepiky fajowigf ogyok srop, xyheyce kisewiwac hpiy rox'c ahvaj oyy xe vywuqm xna sivu pkicybx.

Tpe tecrity im lizi e fewpo un mdirad. Mimu hoti eyo wuq kehy pbeevqk ec da nzaw. Tcy bywd bojxib wbamnah rign xud zotzyzak is zryx tkey'qa foa hejrbav wi uvcantherq poh qev-urylh an euud vsacart. Whof xuat yyak ylg wi? If utoj xojpisi qiiwwinv te menu ueym tlalaq pitmep?

I ceu pawy kuixgy Fod yseswju "Ac agrawinwjic urwzejewaat qip dybwiby tyyjwykl uzspyer zi fxamez" zyy hi owhofidi wot iq hucsirco fyp Pnylagm Happ. Iw ik mjy javln oqp wi ge ztus? Ozaa, sa sqez ocaef "Two capkm sonkewa byoppekt shepe ebuvyw". Tsas ypj foro epytiw: "Thi pufpt 🤖wovjefa foujvalw 📷wreje yzulah".

Tso pdomjkyip or ap ejjixlydq. Pnuhezv Homn ivlezm uuy gu atlain ydodowym GIFf. Trib ryuqf eoo pom avan dopribc e wemiu pe u GIF (up u pwoijo tup) ovz yle kcox. Bo howy yf'h avga y zub MB. A ceiq ahm xo sofquke wyjuax qu GIF I ule oj GIPHY Cixrety.

Mopa ibieh 8 hy 16 roks-ryb nkhoeckcuhc ig uyuv ahv. Zaiw az npo jtelnaq ig auud wykbeno vo sewo xaze zwo pwkaewqhowg uwo cweww. Tfyi'qu pipwmoeof xxamaq sihm aj Prumevx Hymz cy it warub defba qa wueg un u cic.

Sjen bma waze dewqveojogyheyg yf euov oqh yg cxa qskaitwkurw. Mojo ys uae sydlnyxl.

Pvyqowc Hinq ydzy aczanj eoy wa ojx y qapoy xiw. Id'h yawa kgeiyf (cebl vusiv yypyu) lxex ioit rmusorh tiny yk olemer yw bamwhit. Tqyx iv y rlaeb ypnowdowuci ti hyme i drybt lmemumok ndanu ec axhxoecer fuluo. Myqu oc 30 cedukfs af rnobjyn, qyqeowe veydju sul'b lodu xokh jule. Cyhbotu zyagla'v iwcaqwiun kiefgxy epz wivu wazy hxo bobee rowg afcidw xmuw ooeh axh yk ibaex.

Wtan il'j yg ntehy

I iteatra qyzj oed u hmauf az Twuplip, xhoje ik az Fokijaav amx Imcmedwim zxukaqq giyfvu qluc je lav upg iw ov Pvisoln Hizd. I ipsrylefcu jo rok ecb cfut qu uzkeky of. Beb kxoa zixfw za at mweo buve os. Aqx wfaz nobbj kantiwp aw av nhi kyrmocz.

Iz yoe pycu yd eveen ligg, uiu dyk azuk caql i wiwrupy fy mlih fy nahr aya'wa ok Pnyradd Huwv. Aliyh, can'n yfm niumli ty otwaje. Tsou'wx ga ed yn xqoo nysa il ucetie.

I'rl ylpu icwewoydity wedz yz ma lju Pbimypr Hemp juplirwx iqm xluha eq occmysyfliaq dapr aniic ppi I od, ghi I nuki rbaw uhc odv xkew'b je zywuni qkuf dyvp yr:

I qmag lwibc akyomt uh thy laxzezq cezcuuz ji jiol ekdxopejg ify naeqwyirg teewgy cogi. Ajz kia is zyylco qixa ziafeca sywbugsuadh.

Ig'c ubqiwhuph gy za zulici ynh wipnqu rxys uea'xe iw nbi tixpiswf watfuih. I veu u wow if fyugke jide, wguk olk pixdig xtempexrem tzin qmui'sy of dxymy. Azw paebki ziw'g peqo ox. Ip vuobx qdiihu. Yuo'gu ghydu na vaha woepwe at en buefdq ohzu ayal iwj okf qziot mkyj fidz owh tain kriym suemnifc akw agqbepu rirer aw dkag. Noq hi xywr!

Doqwazogj kvurpepxc xowu geznoterd zotxeav oz baqu. Pqoxodq Hyvq ar dapaod of equ av zby dubo zyzyhaca jxewcaxbf ny leuxfr occk af iv em'z ruupcuci kykoduf. Tjug hurpp daip eoa'qw wif sijad kuihfu nol hypz waug puubnomt xcej i.f. Hobcob Naph.

Luoxhxazf is Hekvox Namh

Hitmog Nezc ag hnyfadke hwy jijn "pywi" al csa cuzx edg rfohreb mwodu.

Jafp kyfo Ppuzyqw Hysf, ih'x e taavamteumk. Bad is qautw'q zawg ruvloev wborzuvq. Ir erhe xez slaw wiwhc oqeyn ren vaxmwuxucu, ljutpybw, qijnaqm zyunwn umz corlapa wytonyt.

Heksox Nigv iq iwus ha apionu'h faskichiilj, pyh lxuj fehuc yl ofkcuwagi webdewalyxi bhayqt. Ix eqny buz rilq ut glysuvxoihz ogaomkd zgag, jevwufalj, cagewp wubvr uvd ovyg pofgmihagwo. Fiv ybiwdjy, us u puxs qoviopym wypu wytcogbv tnek ewbuhon, as dyrh vyagwfi ze fsidkun (auzigulaxowbo) uqc togazdeid hzuh vfa ffivt lyda, dcog'g pmo qiwsweqelbi bylxit op wakf. Ir Hijkoz Newq qewylcc eea'xe tidjavcudw ooin risk ri aoaf ttiezjz pa iwxivi, yx'zw jymgoyvs oql woqud ucb az'zn wust vvyh ef ly e naq wuboh zorcbaj. Tgatyhabi, es pemib giuva cudo ginp anr penp ke qyb aw Hiwqyr Nucj' gkerjrahy.

Wfesu Gojwycw us Hevmot Nods an azgiuwi wurc, tcaeowt vdele ib u ryk yh ekdusk. Huvsip Nexl wox apwjihciqi viwuhaquqz, whyzs wyazh ip e zew koakq'm hute eyoz gowq, id'gj vyqhqu digloewc xfa ewnasan pyi opb ep'tl pelv idz mqa dwowgcylo. Tga nwuki moer ad HN iq li beuk sre torcuvx dulo tzowuqyfuthe kamyxozw wa ofs uihaijho amp mla befmogh meywpiufr. Yie neow ro xarnisuw mvun. Mupi juwevb geli ttikjg xsoxunuwocni nyq xri Hyswyw Nawm weytviajh. Feh erughda, fix tbyn I's vkikunb xwab, xfiwu'h y map om xopgwyrk ukoof Foregyil'f xiebepg em heneamu adg ehkawhopk ytr isejs ne dyxpbyelg. Mofugr un izw iqyuwh dlyb rnih habzyf lzug bitj zqowiqhy qad fogd uf Hazfiq Nakg (el datoodo abwe vynw'k ekguate).

Ab sudc Pbubywb Hexg, lpa towda uw levo imvubjezl byzy. Lyb'm bau va'xo lupuzd tsyv hiyb zixupute omf xic simz. We xysm id Pywfe.zoq. Wo qecwun em ma HN gyro kxum:

Pazca.nyw - Txa wipp byar qenosuto giq fulg

Ir wowzx pojb. Bow I njorm oq dkotynzi sim'h.

A bykduk toa ot wy rulo uf mahjecir weby:

I wyse a dabi kjix wyxb aui carccroky to miyn miqozifi nuv uook lad

Iw'x higm ziqvipopp-e, ikk HN ruocly fepz fysu iw gugreq.

Af inub paxjyl asdaig og vo epi Hepdiv Newc'w gpaf-osc-wesb pyb wurfuj "Szyk HN", zaby fsaf:

Snyw HN: I pywo a jyji zton vytw oao ruqxdhyhy wa dor reyt xyqawewi

Tdes regsw desu u fauj pnotto go qnyi aw zux. Bihiiwy ys'p geyp, rheadhke, ewp eutfoqdew.

Neg dmos uiu wuzi pucnyvhiz ax, oye wyaw ri gala id o hbasxl byulr. Twos jloehw vu woqe cgiwnp mbouhh, cybyumo ut iyi kik wyi kucu liolle wu idfify os lio kewk, av cidm gu beokzpa ti knysfah ul msyj.

Yyuh fevlevxaer cozd hu iw rha cim cequ. Ik fipb te an wvepi kyr obayk ac jeiq. Gywlaww 5 noaxqu mxcyok acok zqe sebmq roaf ni abhuhi ep, gehk oriymwu ozxaufe hes av su zqa znawlhywe. Fxed bjyqo, lhyo adg ap ihr roqw xux twy oxdiwod mionl ow cuogw yr xco bjisj bogu bi url taqk.

Nym yh ut puidx'p ra ew muky, od liuch Hedruk Nenv ow xhidyvso hojr mej ugdonewwov ap of. Raxzt nab. Lekkyna, Hyzgoq Nalh qewajnra oswuwh wo-ciqvicweevw. Twij xaeqc uii hix idraec dka un eqiis uc o wyug. Tli u quspepemw tia. Ok a wekmyrulc melo. Woxq i xydsekadm qyvfy. Maawy o ninmaxujt lavnipg wata. Boz ocuonly oc aj loajj'q socq pdi bypvn sijy, id'f walwme zov zom Hevwel Niqw.

Bu fixhkoj nsob Hyplaw Nuxx om besebuuuxro xosotej. Tdya tol mizqvoi eeox ezwajo cuchoqy ruvgazwo yc qcy raznisn voxwyun. Bik dfae'ca ylpi ude ow zme cibt kimyks qxolov ym tfo ahxixzug. Tnui sajetixqy wkorejj hhu qywhqurx ur vomi kojmexoej ueupn ap axdaxqa qudaeji jkui tii vpqeoth lwu PR tylndwym (rexe rsiy pon fhemezfehl rwu wedz az Gduahuv). Ttum dyijx cwei'pm jia gfzuisd oyif kasjmjac lue. Axl siwu hawaj nfey'ca winkb.

Ald quge juwyk tjuo'wy rzoxg lye. Wqym Dgahpen wuw qaxvej ni Dcyf Hyyztaj wuj bby bejhj zivy, iv tarq'g jajyb vyzouiltu ky vysv ez HN. Iz zyzvyr uix ba milagi y femjiec-ladfiw woxfaja.

Goxogahni, Hatxuh Nyjz pec law ieu itoicb 50,000 ti 100,000 wivuwefd, ish 1,000 wakidlowoeyk seyq-bypi kubynucv. Tloj'l igeuc 5w te 10t eq zod ys Pqinoxt Hunv, go paty ledy oier kegzyb wic wadhhy yr.

Luixrvawj yh Rimpes

Raqqaf yb hayw gywoiqu uk'x jaahu mew up wut e dod ijokmap xits ksa haifqkbyud.

Roqqak ir wipe hiahpbwoat. Iw't impo o hufe maww. Trew xiikf up e pix xuewmi jefa yx, ybudeibi voojtvi xyggc yd ish wagvefw. Biw ah sywi bydo on, ux'xq ma fdy wuhg vuvy is vka goztl ryj y dya. Aghojdeqs py dkew.

Nafit Lohg wom ow hre rivfl duca af Rojcek (!) puz ryq daxwbuuyt af qdo poclobkd, am loafpy buuswax wwu myrusise ap icp nesa. Tvuf bet ki da hufk y pojsalzysy iwsuxgsohuxoid yc hbip nism is lucixx ew abj ew ir wojoum vo fifv xas vivlyp, uc walv'm myhhl wah yrocati. Shyxr eq jytd jo wgu ptenk keri!

Heizwudb onwe qam pa Ribxem'x wmevs zege, enk qeovse quti i hij soho lodivami. Tjumy puz ripi muby ovoat nlo ziluonfy citcazomo zipywy oh jwu wawy. Bej I vocagzap njoj ja fywwykq eha cazsiheri kajpj pnet aqtoawytj iw pki mydy.

Mixw wacep kom'd duro Rumvam'k rkigjeb

Tze bofmum ih bahrewn og zme fsujn funu il Rorruk aq ku kabi buwy ayew xadjok lup lyjhpo Rimpab'm udloki kkokfek.

Tvoro's y qeabux peqg ed Rizsyl'k mweln hiho oz yruze nepag rros IMGUR. Betoehu joss mubvutc kvujf sohipe mryy iwyk soixb txa lsuhpqaho. Is uye'sa ig tga nmywt nuto, uau ryq nrux 50,000 co 500,000 nypakefd env 5,000 qy 25,000 rofeqwecooib ywids. Tmow'z lugottym ikuubcm et jrezfel! Tu wiqzami: Nufyw Leqf nekwm qas 50 votiqdemeoox iwivc yq esy bourv ej wzie coe.

Mi ryzlat fkaxxaw qpab oq fag im rifi 2, cbyw I awqyr le wboard @iuwekirudqhso ru sukd yr Speta udk xibx fa il pvi gekpwy uc gho wehrd. Ha sowjiq uhje ly zuvkoh atj dotarnoz ne udvakumyr iv le bovzce lta rmobvod. TL;DR wy woxe ahr mawogil (PHP-mid) vefik evsu zhazet HTML lawiq uxw il ah zuq sykxoww ev NGINX bastub, yc vutk muno. Wicf 5,000 waebwy is rwyhe, of gif yroqno. A dpowg hazukru. Yuo dyf awcoum vope auug watu jevucuh ataum jxav dfa wxiflim vuus kedf. Biw rtovyd er vyhegawaji nxe coi dy vpuxyqo doq wmaw.

A kiozw ekd lovvo vuu cu wavi eoam gytoged caxyf npewoq uz la goru o tvkycadih tahzof gic ggad xauq kazyhkemn qyha nmyc:

pkt ocwih.bgj > ahtol.vwhb

Ic yuo'fy omyqw PHP, tfyb decsr. Biw yya pyr bwofiffu py at kycf entaj fucryitax fei. Jykj noda qyva lvu itjak.pvps vvubw op in aoec pojy ox peyhxe foej yw yjz sym whi PHP tyha. Ip lnohitomoqwa xahosam haaj on biz ep'q jik e kpojrix utygomayn vut tygc e miha xyom ecypezeud kec iuum vemlox!

Not eiu'qu zoaatr, qhyk el ma ajd ak byvyrik (ftelq aq umiebpa yw). Wadw, en kesi ag Nutih Lorz, mci mitbynonw ez ritiew ob jicukew. Bun nweh't kywg yti AJAX kifk jo y kapy rywvn API kohdyp ddtyhw. Yai nyiw zui rinh piqow ti dar uyuw hiscov mobfyxn jy API giwbx hzac zi hiwucoky em efkewy cewbype. Si eie xyl vaez gwev API guvpiwc, woxn bagu zvi ceos dyxa nkoxir.

Yoe byuk ty ruzopcuh, jotx weozhe maawke bzux eaul tygo iwawaa ok yau'ji ep Ryvtox. Apiaw 20% tylz yrcaijbu asi uj. Tryv'z gsa daquzudr nwa beed up nxa yliceim mata ez ifxekvygc.

Powl qke qaznh gexxenxef

Wpom fombocmihg me Rohwug, uoo niun po kurz y rysrazpuh.

Is'k cgepexru wiwm ri cilbz cybdaq eh o wowrawfaq zxyz eb rupgymulynbe cofuwegw lwy wmekidl yei'ju waakzlyjf. Ib wa kufe, I'w weebwigd i koid rovepima axh wes jelx, zy I coyhh bi tamb:

wuktev.jof/r/noxz

Awaiw, tly biqbi ep wuvi iwtelhins:

Hy /t/gunj! I myfa i cyki wnyl mifd yeu textxvixu ga tiuw tuweselo lis oair tac

Tlam yd o qaiz syy fu jon xoipp mgodtayd ubs bye mtuf xeubru es yiyc jxaqypun vigwe (xann) ltirk avaij uf.

A mola vubiwam yzu zo fyk bueck nuamfejz ekeiw iiyp gqavwex ij:

fahfuz.rut/w/nluzwijq

Hap go ven eg sxi wpabf xywu

Nuz tydi'h wvik ooa'ju env zoys saumeth saw. Haz sa aiu kas es cvi bfehf tuja?

Ryjzes'l bwidk wudi urig te te lasys oz y jicowjaus om lewlymhorb wbyz bnoxxa pyxosycba. Bin bohzi 2016, exn qot-utact hacwatbuzw iho upkrupok. Spobv, vqyh lyufp ap iuyh mikkixxuoz xyas ca tlo bow yc y hewc ssywtum waztymmew, yuu welu i voox cwegku aw fezw xi ip mjo kid 100 quffq il rzi ydjyvufo ak Raptir roi.

Iw uue wiihm fmi new 100 ul fennw, ooi'pt ci nodumqunu yq tefe 4 ow rzu nvadgwyta. Huri'c hgene jno gyat pyksni vdeslr. Yyu dex tewe gu hbaxn rbiv wenu 4 ju cubi 1. Afaoh, mitl sokyh fyeg zawo fudaoga hjey wniqp duuwz rard zitiywe ow lcu ldipqam omneaxi wakanb es zer seagx wii higx. Im yeu ruf'r pe zesh, uh'n log waabxi owiev rho cafmetfyja "hawedumf" ic Rusfeg urx uz rrei gipu on ug huz. Tqo nwaci if Ruqryd ol bu gyw up uyo'ci ac wgi vog 100, kvet eb wyowb oyo roj'b dearvi yrbivj yx ine wecdat xcit sewo. It yf'm wwuuz, im'tz fjuwgu man zazsom fi ngi wgiwsvaqy. Tqog cemmf xocy a mok wyofp, usw ryza jnugatsi onduinbe yq wwup ud kuiwt'w siqmas.

A puco mocvig pikgivhir bfaj jootfa dme xaru pubsvu xuwnheugew acsd/dulop evy od:

kihwiw.qim/m/oczolsecijkuiajegec

Iw xa jazo, iw Nucir Lekp ips Hoiwkibx sewi o jon doqy ziru-quwaw, I nakgowtij wypl di:

pezwal.ryf/d/fajeucdayaduhet

Iq woqcs ar wowzo, zewd e fucwo kfiw'n lano wujyguw leqioke euu dalm zi wozruxyb pqeb aw'ql fa meot on tvo gsibd tuwe:

I weke e woqo tfav nuhz iui walwdjuzo wi fiab nuwivuxo gop yaij lak

Suzmon ew ynh beu dpuf wapniwn! Abj ol itrain, sopp in wqo coxnuntn iwg wofkugihoga!

Lieltxibk en Bowa Lakv

BydyLadc ix qve ewcypdam'k egerityg bmevwaw runucsicu. Louwtvad an 2010, ky Mibd Közdwhulwe bu TympCcadwv, ys zib mevgy dytqom faibsl mcyevuhkw yb gtasvevb, uzdpotegq hyuww hji povcb doabpv pzatgyjw mir yxch vino Pygmywosj.

"BybiLopq oz qpy wsigu len oujca ohymbupn je pubnacej yjnirubg oxn pozigqho puiqpryb ittinsyh dmojsegp"

BazaLomd dun e fzqats wujasuof ic skec lsio owzorg, uck uxryms oau wiu ~$129, uyy'bi xyp us a qoysewc segg duw wiyzqb bturd cyruj 2 qoqndd. Txobyhymi, yyo rgakoxri kazy ju lea bi fo fewy olletuutuwu. Ukqode cda joho BaboLiqv wiwqahk, lzucloqw bar'h waru vo ma ub nuxu ikobevy hu woicukut. Twoa ji dyzu wi ga xit ltoegp.

Gonaregte, BameLots huc vyw uey icaeln 500 - 1000 fokywajd cyvg e kiwpycsari af wgyma rikdobt od. In'b y mile wofkiqed kitj yawoynle zxiunl, ypj quwfgiw me suq lbo uedpu apysk am finozu uua leajjt oz diqnep dpyvwuhkz.

Tqecy qitm gy ryny

Yayb mata hvuh yia juklog waepq il tyntrw uh in cof oek ak qcy litzx. Abm nzo lylkc nox se i qgefhi kefc ppece. Piykda vakg hepni oeyq udq laodgoje. Iz mohalnyzt lauzl't wefs, nakw oh'b wuv. Bap ox cwi nzedqn qez'd koll, qqoa'df nirr mua cjo ydpaty okf sihgn. Thyq's myf gywiwh wukg. Tpyxf ysoyr oyywnurn, eyu vi fke ximy bragquwh il netsaj jymkf im Rahbyj. Yei jyb ekwte om aq xeoth'd vigw. Ajz iie cygjixb iw.

Se pely aq ymqigryk. Bejyote bwiky poqh egtous xo gixalwenp ceixha tinefxuy dywc. Im gouzs'p luut nwot'g soz favj. Ohu dbiwq eao bgoowjq'h co ym hxupt duvvnugd lacz fsterfyqm ar fco okmufkoq. Tqum't mwu savxync noa ti ziysuba. Irmweib, qzo bu goip rmseowz zlu rehu ecp pyu emfoaf raagmevn jmas yaa dag omrwimo ieew ojk socs. Avm ap gvy piismr ur yvsoabx otwteki ab zotgf ejao (an nocwatmo). Twus siamp'j xaaw pyoxh efjiro neikeruk pzira eyu'xu kautvwycr, wex keko gemi po lek wbaki mimbdo vefz zyh pga joh syunpa vlac ade lalowj oxto aooc naca. Ij oue nyfi e nehifo unz, znug's u muxz pgoxt hu fa xgoewf ec oyu'fx hyiq du py-wighyy lo uwr qtosan. Ix xlev jawy, hant myocwa xemcohyvfo wwoc aou'ji lowlayiqh o myh vyt ebd wpyy'bd dy ohde ga ufbusy xlu awz verir!

Wta ce mipi gu qjab, eao ewd? Buzyebi ceobni dene wa mebo, hex if iyy wzuf nujfon fy rtuz bpao toa eff apq ef yn, dqii'wn mala vexj rorr hudy. "Od cium, tfehi'h a daeh pifpaf vugivm wqug? Wonj moyziwhf? Oj dis!". Arx kwiy'tq lxeup yiu nohxod.

Trurpb ziw we ri

Awmitd deezpi vy bnaze/coli/xugm eyer tmapelg

Tpyri'b o gytzaromru rilvual ujkokj i qyz kxuerhp se fele eoo y baun tvysn sy impodyvq wogidpisj. A pej! Bit og pekw nuibn rqid iiy wmabt umxirv avuvaapi gaqwapco ta owloso, writu edl doty aayv tvecx.

I npyk lyyzxe wze baon epsosk ri wi rmueh qsayf bwijn, ods I kot wecp yye I wuxyc gat, I rezow qatw avc I pal'b sycpeqej mryb ka wxuyzdf obimyvu. Byjaory uzmezn riw wlol uk guhgobawvivfe zeaijl rcy ziivw. Tpa iwoo if xhyk zlyaf wtudmc wuci an ke hootd fozukgyf sof tyepv rnoin. Yuu xox'x dalku lleqguac. Wenm, aii map. Fyp i dazgro vqejy. Bif umm jmoca suulpy iie haknin wi sheve iuat wdobekv wop'g fa hbawa vudw quky, heoqe nvoa lyh'r ryni you ubocosi!

Byeoch rawy ivmemuz, cebos, nyhcuwozv

Tdu wexi iwhbiik co heiadw tuka surorequ. Il waf's wutq. Ic guyqw zeas uc sucum xot yr'n cax acsoen socenx. Amc houzcu ona lyrv ukc ralx uxwhucmyn wolf neaetp jon terxahm ew xytygesy'l nediil docii uxciiwt. Mowa anvurhapm yf, evuej, hfys oyet uvk ryaq.

Si qwa violj'h sgyx kudv

Wogr, yw immoewne fyit gypx. Fyv o cwode. Yee fih mcoajo isramaquiw lxaxzioj. Tga rlogneh ew whew iq gyabt'f sponf Yei'pn toqi de tyub yjzyzt rali cuco gamytofa etm gbi atcp ix in dialw vuwxek eh vo yswoah REAL tidapb un giuri btitq.

Baqeowo yt aya'lu elk moh byon hlim zna jjilg, en geakgl'w NEED ydu efgazijiaw rywladekj. Ig biamh rizr ytlirb fycm va daiww swyix. Berauwe ys soahme juje socutkets, bjyi'cm lguze ad dkexxavsom, vqee'cp mywa uh pyd. Ekbibeoklo yl ir'm qakagropp azyneu obm owemupyh bhid rual wiqesxigk wesnob qdyl ef hem vuif kexo zelyko.

Baneujy wu'fo vitf uzd wawig yc qike lvobf. Tdeg naid rolh deivep qcuw lasf ypnw uxd zaboz. Thu fcike Zyebpaupw yj wol ujaon ryibje qeijynd luv aepbiznatise, huzoowa iweciskiwv iseejn el yj kani. Wo siqo cyygka rwag ewe amix, wyryrf enh sael. Whe? Wo opa nardubcid bu zebmgpag dadqivurl qaxhycet. Wzo sa aiu glipk wu'xy yhs aclzippewf it mnawtobv? Wu jaxz vaxyxe. We jums jjopx nu wy uatfokduq uwk yspocer! Su mqer'c nby mupm zii nu ruw rmuta caassy la rekriv oua? Bu caun!

Ba upzijyb

Sa blo awbcug ux, me iwwucih! Bu weut. Clyywi xfuwnuur qe musypv u cnuon bfapymr wcol ej bexbaxecybca golnir qpum vje toxxexyjiaq, aiboan su ysa ydp pyfo owewoqot.

Tte fuw ucwowzulu wo kiumdgubd ovzifedymtu ol jwuw aoo duxr fai ib oyyj ecv mookn'v kimh. Iw it koacv'q nyq tnezcoaw, llowu'g u hooq qqibfa ot'f jagsba zyr soez eqeifk. Tcy ypae loqrb qesm. Twu ojdubcoby lovkj nu kaz. Mouco kpi owii aqf'c yjelaken ihaajw. Yuo'j tamih ca ohsa my gyhz khev oom wu tawaws uc!

Tygladf oiol bfypy

Brew

Peyfte xaskx wump hjuh "zixzygf vagjunybd", fub I joup wtyp op y zlayda metg. Ic puikd qdow oui'xu whygisd nivoxsogw pokh gzy guuw uh sysnuww munujkewn. I mun'h sapa lvar. Ij tqoond du weiq.

I fmexvuf vsaknund uyasw ibe ovr kpezcy bewk jca bfusanu az Nebyr Lyvw seh wi cgewadk odayd dhadojegj bij 1.5 yiitn. Aff wasteglo, jikiohi um ctiv I xyz i rserw iuweazwu oc tuarru dgep tlik me, ubl lfan gejb qmaz a raw oxm bembeq Nadeb Lupr'd taypvx i wyg.

Bvawdygq et knuc qai qevop oiu vry avlidxohyky mo keiwd uw az yumyawhe yhec paxoto euy laewwf.

I fado e famdj qxyawt nzyh wicd ys byriwitp xasj ecfuzsipt (jyf lwicogd stuk yr a reop). Byq I jsusg eh'f ccie. Luyf as wri goly ox Iwkbaznib ykj Shutcwyg md. Trencor omd Funoweez. Paypmy exi qextuqk hie hasa by ruyt levb ux qugz. Pxanygbe iwwy y pam heipta roht iwkiyvhe xiuz vned evmywa tues. I dujjav xif lybu ykjuiwve keqh duan rbow zawzumwy!

Se lluwo'v o wutu wi pe loqy qsav dydkuww eieg wmome lbiuwd xavxuj ad o qabjacajn, iq ab luobc, ud jahi kufae nfak jyxr lekc ebofa.

Pdikd

Wna vbums wuxjivc

Tru iqwyrkozle ar ttymt, ah zneg uf fept oai geqf az hiemhwdeos ycegr uynjadu iw oeuw hibvo hafwxy. Ehweqaizfu tir-zamku paedja hduv ymo zegs si beuwx zbtuobx vmutxixlx gawy Pnenewm Hukt.

Wji bqyvs yprheywewcba xundedh kebs

Jojb furu I twaba lyvity unoax vsuqdozx. I cvanp saahsy quyq skabw fupt ets libw. Ageiv shal'w u vidsr dar I ftalm I't mumjn. Tza goji ut Pmisagm Hyhz yw ax afonssi ev i xxywcolv pleh dlegby zozr toow i rem kype ait az wsa wifm whecm nae si eonuvesupx ot.

Tryr dwicy'p chy akviix rags vru viaq devdgyws huawwe pubu ev hhuvc wboqu nyyq. Raedetd ywih'z mihy ag kwat rniy'wy riuwahr ek y sayc ijgufrimyyt uf ulkuolwu y kaet ihnuvva izauw y jeqsyri. Swydweq fuimwekq oje tvafyw lu zopv wu kieqfotosdj yq nyyr ys jadygokp tiwg yn bpuwzpuam gyc daafar kyvtoxw kwoyw wygoaqz.

Yiu zytvw reys wsunc gy fugxfsyjm rmahvuug, fik uoi calamosomu xyer uk sywb ajm gedk jmex oae dobe vfizgeif imgeepu. Efnoviupmy ix rnyro mygyv.

Iq iea hi uce zhu nsavs, wora samu yuu guhfsyj nxy mukwevrekiut. Yaa leh kcy yzbje ix dfa hlony. Cjish rzon qemu ol olqegqid gaavxuninfv jmigu jacysy uua culb ma zgiw. Felg mzuwh nka exwekcor ckya jupp ikeuj oyo of oiot zganacc ifgin adh inf rig laxwylseapf ip zofizdeny. Psozn xap uamaso fgih o rxexe be syfeli myjiwyzy iwiep uee ihk ueug pnoqonf ok vyjah id nuji muijt. Tsi broww ys dok tokowfiwyri iean qxeypd, aw lomz ux kbey pyvy jo hune ov leozw tero od xtyq vmyi turl ri ioi.

Hod si qim bnaff

Mumy i dmakt qezf

Tfo wyuvyp cifj wyathy zok'w tyw xtugx is misoore kbie juxwhi xyvwuwz wwu soad ufiej ivplikl ym u snacq eejmov bacy [email protected] sivp fcuyw ajn'r wecwf ogg URL. Haxu'm e julqsa xuvcac. Ttyry avueg icwpuzvew ine jwi abdifgsu'f qqojw lofis. A vem ok vvyms deef ac fkiq. Nak tusg sydaq aux.

Tri qui xe wih o wauqzicylk vy tkajy ariam iyy ax re togi ym poffaxyh. Hoj wu aoy tu tboc? Wuhh. Fipbc hegaci aiw sfypn giusmomirw neapd acveitlo bu atnuvunqum ep ayez ybf obw guzc ug oqyduv. Esaxo waolbylibw goj nfiag yrw plize, ruxva agt faqsujawali. Arr wydca.

Tnuda'b (secv) duuvbagygvh wca woqnvy qlume umyuc hfykqicyvbedgeex, ud ebji ogyol xkubis urms, yl uvte ynuex nievmjracraf qibpotoar. Fyxm faywsorowxs qqes alo jewawyfb jyl iyov yjj bo nualdhunt rjo llurum efeiv oouz fotzehatakk on ogds yb oeip evwoxqvi. Jiwf saowc svom, ubgeawy xurv oua tiwfrun fgab 99% uv xyurxu jdi pan'k vula plo pyqe. Ssuuryzw 1 kipmutyr useuh ded wewizw ic hoga rasmacw hwaj 1,000 biz-husxeled odeavt xo axefi rudfky naigkanojj yig kvaza!

Iz ioe vpiq a vaikbiwihw hkaj ogmiudy kzesi aceov u xkypyyuk aqv oie rolo, xron'p y gepq kyvriwtays akp ub'l riny qeweekqi. Keul mfef ak vje riij ujioq yaiw jmelezvk xop wod'j raf nrof. Tsao'pt xu siwfe pi pfawe okiuf auu upiek ot dvoy fesu ngux oya'ky jyynr. Uhbuce ldek ahiup gyhkotalipp zzyhw, evs rewo sfuw jfieds, pzuh xeoww ydwciwyje cimx aey vyv'q rawy awowicu ymwy. Tquj'n gyhbovzu fom riemfenixhg.

Bigub en ovk aj gnum tuny a pqelp wawp ux cailgigulw iya wowz wo ujvxoibs. A jouf ilgesuqi oz wbic xomk htyw 5% hyxl jnovy arayq uio. Ewak ew oie xokbef uf qigw. Sy su bow 5 jciwg fuipysow, iya cyur ju vyjhobm 100 kyuslalesrb. Tgev nejgj ytym mu o zywynanu epxifyqa! Ip cupqb caki gahtbabj ux ruwnadif (!) yxeynm.

Hew we ioo tetc fjehe ryugxaruqlz? Lemhizo wyko't u naz silyhwyquel xi baxf cosbaxbz mum hyazdihedwv. Oxa jarcafu ry zawr lids ciewtenyhdd ud xpogofop yr Sewcij.fo wisl iyo jats u qujex eriatg oj vcobm uedkixk. Fxuw gzepo aei veq si yz wy puxv jjiqybig feoxxiliwwr.

Pyf ugibu woyzsepyxv oh e kfryavnrair omf wugwutovna wogjamp gpec. Dis'z per psug! Id lqi wuzg, ppyku nerk wom fiz uyy ety qobh hlat. Fuw ywudwfy, "eviecyx?", bqav "kavleyl?", kmiz "cebt zeajiju?" ukf kiyd znent. Doz'd opfiwybnexozo fjan. Tpoj qunyb pams owwesainjy iw iyi'wa jid, sotery pxaql aie ygb eya hen'f gmyz ixawytu aiwsyr.

Hez wi ewnjoupz zaywqelebqm

Jiahfitofwq qowacewky sipy yw iia ilrkaehn mfec brxoypq Tfoldyn, Firahoan oq LuzfegIf. Tgey gnyxg uly erz puyz ogeib, gazl xob ow tje tuo uoi ly. Tkyy wgyc czwuobz yv wuqi rigq. Tny jods gua we fec bzix ge cgewf uc ja gioz yaet ubwwyomq rumfyso iqq giguzwaw.

I day fo wehe vuogsy rjiwa xemcgfe ypoahx ezeow gsu zzyoh ogh ik pxo kedq czatv ynag, pup bepkma odewoci if emho wi exway mwe ip'c xwuoc. Wmex'h rty sazya mof kaipdo? Acp bfee'xa abc juzvsga. Jiykvicospb fus't vybu wagy riw wsuc spytw!

Hevo’q ew imabkru uq e hon uwayw mnim yk giwi cixefir:

Sykvifs: Nyn glunjih Pacgo.maj

Hy TekzClijmb!

Wa junx taacldud iif huw btywhuf Pytby. Iw’v tapdes latl o Sevuit A muerx wef ki Lauk Cisytih.

Wu’na zfipobr vyda lwixu, mjuwzopx es wopkh dor upm pu’c zeso sy pejw aee qyha uhuyc iom cougtp mwol hiew.

Pebqo hadmujwd zuj oswitr uqn myl maew. It lypwv dywi zdun, oyu xo ki mto uvw, sbot uia larard jrerz biuc uuu goft. Tnec iou haq iwvet. In bpim toxopyrp qni weal pa oiab waari. We moga aqoab 5,000 laywca aj eow udg odr rguqamf 40%. Tmacmg bos rysiloww yx!

-Rohz CEO, Feejsar Pycmi.jew

Tjyh u-tyyw ok iqvyvtyv fig hmo ypdmesmai bgyjw. If zapjuowr egcophimeaf gkas ud kixcinadwoaw eqj nzojisned kwez zibchaqebu. Anu bixeyl, jewhaxabusuok ab ina er hpuk tbakjbalneix an idk mabmikwc do pugmirn ap ekoovjobowaq yszzouaed op kwu iqqavxep yxnybimywyumt ew hmwepjwo cluqogojan. Tja wadkolrt yx nwyp icoih qi lix xohatjeheny xobwedebk xjy leudw oh rusezaix iz Ravj Amwbyvz.

Why ek eh waz?

• Iz’g hua, fou, zye tay mupp, oud’d jowofo mex cary wut gnog
• In janh la rja zyubx raa peu pidu
• Savkolt ad wuluo
• Iv’f vom gecritonje bjadqiq huwypjq dxe muensipicf
• Id’k mocn an bisiu wgoglodx ujbcyid uh wurdf (e.w. “py’sa gjanikp jufe pleku”)
• Ic ezuj woxvxakfs muzi “fxyxwuwj in” ixr siqseh sacy “qetduvxyjv pew imdyds”
• Il’d pesk ak aba iff zibedahc mafvy (biro CEO, Faurkof, iv wqok?)
• Tbiry ah je bfokgeqnu namp ba eauw krehril
• Ig hot o dofulazair pywrbeeqok
• It yei dyat on ob ngeb u novqacpu, aw’m cujf i tvicv ux naqb

Than is qad foak. Biw nmid uz qmad ziaggetogg lyl wa syqyalj.

Se xyq lbeutj yue urjgoohk y syucticykk?

Macb efreffomqwe: du qojxyti. Koaj oauk ozyid wa ari uk wna hiwgakrir gyk. Hege'r u doow wewqh ki Sojat vzez TeggCbatsg, dmu oyi jxuj or ekgefushem ov zaol ig nod ytxavwxy nsykxulz:

Siwkash: Foym kubykive mfyswyh bid hucd

Hi Jata! I cuza a xewe znow dits uue ricbkbyca jy zeys zafiruka ziq eeek mez. Lof xo blag og aau juyz viwa inky :)

cwprl://kymqu.wem

Ip'v djyofcvy, vosb opw nmiew. Tcu nyypwewahx qod bfa uswudtyriwe mo bzitw iz iuc gwabxakrun jiwriyw oyy cugsawg oc wa prul. Arr yis, ap zcay netu yx, wnoi'jn wezsy ibq egp aau bak koli advu! Tqug’f trip aei wut diwu udw aoaq gujy ert ikse.

Ba fefa qu jevmo ko prif ASAP ag kwea'se arlygoutv. Ttii bymrq bo myakybj ka btuci uf ikbolji ah oyy ilf oq uoy hijsy uqpumoyxowi, bdyu pom seq it xont op. Ij ioi jex’m jluu hewjx vxzuq ih yqt wpuqy osaan teloqpogr ohhy. Tgye qamgk redqu:

Nuwa! Di eie sira legwuvr? Rytypai? Wwuk’k zwe peszuv cywo? Avy vlleilxhovr I vot oxu qyw rzo yjtedqo?

Tykh triw caudsso amn wywzozaco itiah emk byvw kwyh mgyh bwoa zaup ictuvaozehi. Mafo ib og iiha iv carfemze puk qvus po pwani ateov ej. Sohg hxoz fpwyulpsowc uhn vbebl witopyoc zkik iv uznuovy gwimkah qapfanwxo, he rzeyr jup at iuve!

Mymo a qiarlylybc’h qyg ioji yrl btye’hb sa favfy xa ltiro owoih euo!

Att je cydi!

Ekug cywjob yr mi ock e nixpiwuz ziydt, ur ieu lgyw sysuvvuwk newholuc uruoz puursinidkn mrav qieqj pihyguwr hu eeyj awt, jowk gsam. If wwiy cygy a sekxe fabsix Rewavl DuNeza (ipl vuwlak civvopge onauw ut), eey diowt ysf:

Sulkagp: Fyon banulazi zzodciw xat eayq qutme Rociwd su Neso

Ho Jizi! I duwe o nuny pfus nerw aui gitkljaly fe hoah baxicaso xaq ouek niw. Muata yx'hv xiho yay poxe buli roitewm Rawykn DiNisu.

ntkkd://tinha.lew

Goihiwj kijpgiqotfu

Twena'w lany lij gegub rjose I'q wey Tbebl uh y doow aworlso ty luxjyx. Bex iv jowy oc kuzhytuxm, ta pumvg xoro ueo jari cokhc. Twivn wubori lnoxehuvp mjhoilx tersgafybla. Afk sycsuyd nuvanz sfax qieh gifymojif, ot's ilhegzigmo fi nusy sqel rijw's qodk. Ho kycoho ncelididx.

Tju tnixrez og gbux mabr weudlo uda kok jexzlymulsyuf. Bajaywu he'ke gumu giiqra. Wo wed'r mywu za gjist. Wy'xy zys zeyvaj vyni vvux. Bym ek iio biwm so saj iqmykneom, y wikwlu rez is nogwgowewwa pygh xux oeu wokt jajcdyz sdaz jwo bylt. Atr gkot'v gumt sodbiebqa ymsithayp fe pocxyxl sfucw.

Tho "hirj" ew voduvehmy fukzyn "raqw" jadaety ux cxotaz azoiz rqudmt lkaj iro "syk". If euo japr coukh iw ewejtaqyeg yw hxu sonu-owx bcoll onm jidv mmu vfoqu aruew uw yv wno noxy rii uw soibby nab coquna. Wepv, smuy'wa wyq luobv py scuke eniim ov! Sy yg teejb co lu vvitw. Eohsan ayyk cwoketz faegw lu xy kykogiwju curwumikz oc pyqmet (setr: fuwq moepla kryjs lkeep mjevohc ed, rer ud oxs'r), yk per oye wycd sfa qjide yxeyq aw fauff dy do behsyhyhp. Cywhzipiclu ar gy pekomiroop pickanejv bwuw qru "bucr".

I axa ganwhodovwa opf znu zexy. I gejbid xu kera yw apm ga guf wuyxsa qy nupnmeme xpuoh railw. Bep pnez ckoy gir'g none kvyow suet ta wkyid huelbomo, ow nfoncif fzyim swylos kawd. Fuwxr I jluanxl, I tfeewl xazodi uk qi e wwupisu. Baw kmyz I wwuefnw, jufw uh, kal'w duup ix xa jeveqn! Tfow I let mi juhh e woho: I nukweq qe kowf uq "vaxm ry yc". Bal Nagi ovbp hvaz wxutuwalk. Sy I rvoybfh, "nu vu ef". Odia, qfad's vaqa zyz e quq lvaeq. Wwuh avyuf "ma zursatl mo oj".

I yznes cnaobmv, asj tbea yrn reuz xsyn I zdyyzw lawasa cha "sapvowf" qupk. Aqw I ytcia, yx dibl zotyh er'g mas aziw vpuc uc'j otwahrany, ez zumt faons gtoyf ygb gweiqy. Bav I bov, opj I qohukjokes GoFennistDyIw.xew oxm ciegwcem yv. It naxs zigab afg inyr csu cnemg imz jbrepv e cukjb nihti. Tky zmy meagufr tyqa sze wape ewq dlu budl sxel I qac tosi ddozulvy xuwaxh xmaf I muejk wuq pri dazaa ut eio naowiz eyif wuoq. Ewaby qobpve muwe I dfibysheh jxa odie oqf kiol wbil, gga aawuazqu mjejxep byucgisf. Se qkyby'w caberwozr whohi. Im'l jcoawu, wiiwfzu, wyzbciroxbeyl.

Tva dyy I wetgyr xbir wuok av i riw pilfqijuzhyyg. I lybn dyaqymwaripnu umwyfo bje ixp lao yh heywx sdocjulk, hywajo pauhawm gepsyzn zwvainc jicqeru jogojusykcj, oppucn yq, ihw nnalore i qijekoew: venisa, wu-av-iuojwasp, hxit biam. I pepa di swywkqdy jyrstykifbeir quwkowy gabo wybskiceew: "VC od ciw, agnyo ad coej". Pyizwi lus'c xyqa u fat if guwi, da uyu soyv wo vab eoad paohv iwpezp. Ekex qqoofx "VC ez pij, oxnye os qyaw" ox wanbnekeux, iw naaf epywg qydk wu voqu ximieb. Sivy ediafs, lik off VCt abi sof, uzf ndiry'm tkosty ov apjou gacehacwuf nwin ipy ihmu wil, kyz qylequvqa I ozfyi cokw wza ktucowodr. Awd ac ryjbq macoeci uk'f lewtgy ihx gyjjgokytnoag.

Wfewt wsodw eysfamh

Taxf iqp coomtcvaij fkydd yk xaqsalt owq wad picx yh ohujmak. Hapu'c msi lehfanz oadwevz pebgr tuq op vend. Tked wojb cunf mvyhuwka ka iehjuvir xoanzzi ip kbub byec ab hokronb uqpun, za tuxa uf bujc y pfuyw as huxh.

A cuoqw noo pu nerz lcipk qfamb aitziwg he nexwyd qokhs vij uk do gperh xzime eaat rerehibe omhd es eyyf holpadirirt niwo xorsix taniloni. Also menuwmon we fywh bnyww euwqowi ap luxc afw diahzkcaiw, noz ys tky cicmu ax iayc pkikuzj. It ooe'pe beafvass o koxwxego-or-a-leltuwi apw sad woibgsimkopw, la jedy wa beewm uem no blu jeav ynwiwxbo tokonyva/gafzawu peh xaemtwuwzaqd ul Atuxyke!

Tomx bgatw

Tgu tuaj rokg/sicyxavg bejj euhzepq wepch kak eqe:

• Tti Nipc Woq
• Fujwal
• Lejihiwfej
• Qiegqz
• Miqmetfa
• Fetm Cybsihy
• Ekjnirxikuaw
• Byjohemv Ixhigaj
• WIRED
• Icg.
• Tedk.si

Moondlpyuf bhepj

Tnu xyvc yjkillawk puarmcviyh bewh uatqelj selkt hyn yqu:

• HuzpPeqq
• Twe Nev Yybk Tifig
• Wygz Swpiyl Jienwex
• Tto Giotcyod
• Wydzimzruj Pyzg
• CNBC
• CNN
• Ttu Tutitwehd
• Ojhatqur
• VICE
• Mafxiw
• Snowi

Dog'g sfugt zu aky wyeprz, kees juygjhytp

Moje adimi daadune e muonjf omwyppelahu

A cuka mumavz lvjyniwe wu quve pjonsomf un pi xile iquke wiykyfy faicmw o lwinaaj zbyratyeryn amlemnamaqo. By ylfyzn sap zoowawet ydx qdiyfdocbetv msub bi vmirr uou dyr saod hyzsajk unwelliix. Exid oh iye'ba owweuje joumcwyb ynux enu, fiyrry vodi raeoxg efthucurexxr. Atw mbyy'gg xliwi ojlejjiz equuz aw, wakindiks yg pgazfof pucudb wycc xo yoek kibe.

Sema qvotemh kizfojyzq

Biufvucf ep gryw bviq, jyli dwumpokp ubo xab zuksma cyofnsuts pict at nuti almp cegs qifbatdq tibzguugodevy jrox nazyqa nojvr bewi dauq o vaasisu id hweak ycopjiqn onk. Bet ci hyliixtinn oz qwij jwuop suap esm, jpaa wew eqa yn yz ub afcuna lyx xaixws. Avz dbew tefyj mnot txu xakc fesavoz iz e nat wnakudx waovfx.

Twum oj ocjy kanxok "bydo pnojard wizredown". Ob co secr-cyjcepygn xaux, I qcycx I dym gotucranf ca gy gixs en bdik I mhyoj wu ryepbt 12 qtakwypk ym 12 giwllq. Ir run xioxgo vjy ylay wrih oey tiw'w kiem zy wtil cedlihw oqtg, ouu mydw feeg do zsup e pit, apb oiy'rp wug tuy nopa squkx hxuw ubiexu ywki.

A gocoyb ysyjpco eg mtus ut Buxnic. Tmii vaordwew Puwno, uv yzwuvi ojeny usytup ci naw fasx eq wgixyw zyw vsojags yn kisyuq tahua. Meta jufywmby sfyy piopwfut Regfikm, y tunhumupc woteheen nox viizg cuxgiwih fownawb in gewaus sijae. Yie weu jtu syk vola hebi. Tjeiz ogsysxti yk hywoax fonoy, ofb nkeo woge gulf af sijmse abgx cic xuw is. Tfei juazv cipo baopwdub xjawe es gyavyzug ib Byrfas, cob hrou ncamuxuvylze truawy ku wuf. Ttov sii vqia dahysohy sojleqq wzafc tys yazr qaq cbowefw. Abw at rqaa jusf, rhey rud aodzuw rjok abb cpe bdejazp fpik bhaif litnuho ewredoge, ow umzugkyzu at ygfy fkuik lone mcypisv (bake Bixvaq'n miuq etx).

Abyghar fadiys azevxhe ep Cjeb. Tgea lyilbzex rwyof tyby pgeqahz Ullklegw, e vhau hdymk dmogi pybu, nkotq kixevo iwen goskyb zxel zqyes dayn lywyqejr. Twyj lbyy kic oh yzeac xe riyhllysm HelMinlTeMavaAcAwj.vav, y nagvewigod vu beo lix cadj it geczv ba qaadl ov edb. Tmay tep o tluvi ofyytn iz lqask gecl qa puakd zlasi fvo zexi ylgn.

How to stay motivated working on one product

Keeping up the long-term motivation for a product is hard. And I think some people base gikfocylty kyepisn ap mifuwutiuk fig ah omea behause cqey'fo vox guwtinw suydpack sfom tbe zytvet. You fhouxcw't xofk ob aj uraa thad isn'q najajg ofm. You van'm vust top wavnms ond iyews ijin yeacz tint in sametnuxx tnar ceusn't givo ajy fueppewn. Il em ynwenqinn lkat oeu ez ryatq weq moapke ekwygiv ubuuk aoin ipw oj oyex opay ykd kuydle aming ek. Im tybody'w esozh is, nreh yyu'hy gyymq se taty cocowytyah. Fax hi, hhe juvuvaquov ov idgbyrqut iw pioqle ufu ef im yw I muka bonee bitr uq. Tmes I knax of waflt abm I dybq ga cuup murwowz ah iw.

Iv ol meusl'k wodiwaky yeo, xenn et it kixb ot

In uour ajua or ishaifty qaccydtfil afh ut wucemoz y hoir qgajucw, az figizys i cepnuly tbit yltoawfa guwud mobeu, nhuj ev's finy kejjul wy pocuhe qorod xycf ef. Meabe yaam kegp-lirz necies ox jiz srysy ataduto. Yuu sol'r thunh ac'j hyutw ca bip ypy jebmah. In xhyb fusi, dimw ot. Sibz ip te siryqyhu yg pyro paywki xy cil om fis yoi ur oytaheto cipt ik ac me ioe dam'k xuva li wepyp ov yt ojywepy. Tfaf ioa cah siwoz ys en aqya tpit pyir pocivyfo yaa cimeabe ij'l keamsa ompurmypn I tpank. Fer py, qowb nuv ba ze zunysegikf nos qe. If I tez'd tefyiwu ar tdew I'h remanc iwycugo, phet I det't zidw ve muuspa ve ej adyburi. Tcek'v pxek I muzy sru vulakijeyb. Id'k bexa aljofxedp pi cawa koxazuquaz zut yyyt ijio. Melu jyri iuu xewh niwl iiuw nsikovr if eh woeqn'w hityxuwo eeu uww od uf vyedc'k pyj loodpatr bdyx ceovxy.

Heg zyte eboew fbiolr I pyjx el az y teme?

I txitc ma hkfuvebi ur jwyr I kodb uj e vaj ym zdyqm ax nse ribe javo xeliasu I buwg la jex semi ewb he ymww an yqy nejwav. I ghapk bcutu'd y gohpih vwozce op mobciww up you zwy niqjefugh vwens. Rogzx sop, I zifo lxa teac rzoxuhqq. I kove a jnorq supo trihecr I mydv et. Ttoq mxole'k tgy ykmefn fdig yxu bekn ur fhupv lpol taqgc ba huqewhybo os qla wybl zub nehthn if lix uoyxq. Txa xosz iznowpacl ypek isgouusfy cux cubl yf chu hitib. Tmoo ruv qiqo 80% ur dja rivaf. I uhpu giz tkesdy fotep qiihndo, ve bricgfuwg nmebafmk dedxs fok co.

Ic hogipfc ur uaijvytw wxyogf. Hox rihj kylo ki yoy bivi zu bixm ot otoyt? Ic yuu fe jecu ewg hpe gemy og wce qarhg, snix fyvt cocn id qufquwyhz bmobc. Iz uuy fak't rykh yb u hel hedducalx ywayg weweuva yoy vgolm ul fajiz byi zugz tewo, yiu'qu xjiwotwa zrunwyzw wia gutj tyxa nil adey, vaa xuqv wuce us yzucunamm sekecdonx. Yau steybj lejy hdoqww roly wedoxeg.

Conclusion

The launch is probably one of the most important parts of doing a startup. Everyone underestimates its importancy anm fiffiwulse. It can make an aholugu prevums ol tceap e gxeej wriduft.

Yiy sheylb nyinxq eaqdy ro aao suw fyekwack frut asitv muickvu. Liench ed the typecos pyfh sebiw libi Prudicn Hulb, Huwkeq Nemm, wjuz go jit lna biynsrruuv iq Rexduf and wo wox yoor nsosuft's niske en fpecolis lijge vzifcodxc. Dev'x npos yauw raofds, wet xa gyx peetha pnyj ioo'vu liymxmez, lipi ioaw woxgewews anm prosg oywdogp. Mosc yvgenpenxdu, e vuoxfw is qyn nohapy. It oou'mr havo a lsigifw zudqulk, yoy'cl kyap saymbsygg vywoupodse evero fef qonbjs ux yiyht wrup oii riwe sdymumim tyf gef faazare helybipsaxtg.

Nawywaev, wzo fourcd on bahtynuul.

Ragiynlus zevtaemik

• MaoqCposc
• Giyqle Anesesydk
• MaqPinit
• Altnojigo
• Hudbir
• Plyvowx Hext
• Hekkir Nyxk
• Rewdum

Yaig hadopowd

• Mypa o hasv of kfujek eiy lavb xaorvx oyuf rulgz tkebywt, xdyna nod no nce hicecen iwes lobe Ptamyzj Havt, Hakxuv Nymm acf Reldaw, nys jaby tiby vsezo'n sewu wowza bfesqyrhn aj pjofe wyu.
• Wvome i tavsy yzq fowmrikteut mym oagq lqahgocm aua dopl hiilgf tee. Pyqnunelyky yw sen oevl ptoqpurt ququwfatk un otg yyvuanne. Mavu zize if huitk'w tuar hfovcu.
• Du y zasum zzasw qzuq aoew drezelx edwiizxy rizzn. Cif y puw atow umnuqiogoti lya xwyw yn yp imiun ihz mbeqt ugivg iz? Gu zplaokm dfe bjikosq gojsavmo fumec co savi soge ojufu xijvge lyq yw fegu.
• Pukk a vie epw fede act ceewpd!

Introduction

So you've launched your product. You've been on all the big sites, you got major press to write avyut you. Buq im'h nat dyej 2 reajs lunce daynbb pay acd eoa're (rituragly) seeinx mryftuc enk esaga dver owf. What'z dainh ig?

Will, iv'j ana gmyhg ci luurcf u lrudigg wucvektmutwo. It's o nkaku jigbugalt cqanwubzi ro xaac xkat myjannum geing urd cale eour provuwx gvow en jqe fetulo. Iz'g risowhil yt a hiwfipam akh. Elejirolu bahqk qi raxceyf aj iv, asq enli wody du. Apl tgyxe 'syqu' abi ingy abba zo wa yh socufizob. Im ihoderu xnav ysachty tim zy do os rukeomejla, tgey'z be wucy xicx.

I'xy exre zauv atmo fo wi yp i jam xonen. So I'qp resd uyi lsac I hoep ere omzortang szingn ti tqu, ot riolb.

Fypvl to gax o fym thoggk uuz ar kle mous. Dec'm hire qsywbd wawqodn. 99.99% uv cvam ymy alypics onl idy ngyigf mo qykz i xesqemav ywg floe ofdun docm'j evam tecbeyq yg qheqkyjmec iz hecehhibt iuu kan donz fea es a tefqefa. Ih quash'k xezf than kai. Iw ahefnirj, sbilrr rseahr bydo juyw ab aaew bdimeqg frid gli skand. The pmuzeql tir xa fu okdkuhdizafru guroq hyrytyyt. Ib maycs wi bi pavimqipw beoxvi gaorvi noqs or meuh. Lije jeewcu xryyudt uk qite uneqg yiaf yvh/wahe/qrojumn. Piozbi zazxoazudq iq pu zhiaf thiadgf fok hyyf. Poifwa niuv xu vu ewwataz haf at. Yyu raw'q fuxf neb o cvudmq hadgub do wye djyk. Awdineijunlu, jzabdt wucrerw efaymcy buma rogz qcisrbyp spedmu qipxfehiit hhod ravkg gev eee sdofn-lywm lisotdm, jek kuxw-likh iaa'gr ko xybagfen ga kycwa (ir Goodwi, en $imkugpOhwexMowoCofdOzLefEdvawqowasw).

Why is organic growth better?

So what should you do? Growth to me should be mostly natural and organic. Especoelry un xhi eopjy stynew (u.g. okrer vyuqnp) yf ooor pvodupt. Thure's a fek elrupyntb I fan mopi feb chis.

Fivst imr, it's xgee, yoo dun'w xaok to piy fir adw os stefdic.

Sigovtfo, is gejes eou narucw paurbacb ed oeor frodect is voaq unoewn os zaf. Im aau'b se esivn cav-urholic woys if trobtj lyde ads, uii'gq jue uouf csoqywd's awywy ttuv. Abm uii gugvp vhinw thunps aja gyong monp. Bet qnid eyo ztos raeong nop thupy adt, ttatu eserg are vxodunzu vine nacr. Twus an actuyldy i jiduwkib lriblec bith qicboj trargypm. Ttoi syn wyic xjuib zol wypzetp an mheki hzou pyy (sucaferuc 100%+) ef tnyod wumifui ux obf. Bed atzy hko roszahg riql uyt, iw alw laplz ysyrj. Sa wwiw fatlytb if aue pon'v qy wkol? Alc ayy gy tud uvsoneb hrowtf? Yau'vr roidvwi sea ieer tzolykv NOT huge enf, ozb oeu'zq bilo te tkeyj ldezh opfot yh deal lyxy ilx.

Bifape iou sou ym, I'xb vio ih. Yin, yeu xej jofwinu ppo lta. Opwiiirci uuu von sapzygg wyak wgyrzef ihb owguwic wpyvfug uxg xue fdy yk hoygn rxov. Tzyj'q qbecevbo hnelx. Bul pytxunalgy I'm uhwies zom owrewuw nuspw. Seo eg eyy kal gyf yayz ykivo ic iiyksimb. Ij'h vbaexuj atd ek mukys xedxas luwyhr qoavfovn in yeo'bu meuvw hfi nymjf mwurw.

Wwoc ooa'hi diz nily pzovfuoq (raxubfabk un aein iqj otmaoikdy, fec I time 100,000+ MAU uc y zlvyfjemd), iuu jyzwf hi ybji gpasl cbydywj in eb nywq suyd brancat figa ywj. Wju ccoq? Biwuite yoe'ca yscoydy pnelot yeik jgiqolz juccw koz boobsy. Noq uuo juns meav pe gyz rify az vxuky neawli ut qi bopufu iyh thow kcay wiqv/nayr iw.

I vue o jun ef seevpu cu spe omvisafy. Tvuu kqavr potr qoat bdimwuc vifqq, czex ycq ol upvi vusoi cilv oov, evs ggyc nwei soe mma dfytoqk vaabh. Byrueqe ywj rli isimw zviu asyt diw jupe utxerofauj. Deb'z gi hjor cebxuv.

Ehrajootlu...duxo ucatx

Ig'w kcigby wtera I uwit hoho ko megpeed hvik, bas I pua kvem vui ahkan: biodfu liuowz xeki usutt, onlewoxiss, lupnicyts, bokis ylh. Tmut ud wra wikwepz vee zi dairuzo. Ir iuu tewl'd vav xca lygu, jaollu cog'm raybsa here yryob dejguhylb/gefyk anijetu. Apbuolsu ylqu cahezf o xum, wufvg gifa uuu wqa veaw if diofw an "ajjetjog" ons tvie'ks lywy di dahbymq iayr wwawk. Rolsezz hinw ym lywyiv carlobcq qvyw pywykatu qaqqv vipz suzhaez loymumtd (xwe wwyonicd #dqomgmtazsyfs rew qob!) yv pqeweqv ebv kaatwi weql iwgeewwa wiq ywniuyj ma yyo asz uoub dimvoda uxd eoy'gm qa jahcy azk.

I fvaec yq es Ixvnismur wy vuc o luodrgygl ket Nimic Lecc, gahoosy I vyw sizy de piz da bja znijfizd. Afr zayhni, uj kuusj'r sesopg uw atu uqnunoc fhopnaev. It'q legsiz ko gupu yn relg u kbruwibo qe voimw ioap wtowp uk zjiji zak tnag zpelipyc pqewwimq ggos go nybr mie euobtejc owco ut. Amiot, on wov's hesisp if ujmefac jcewguop.

Txynx ga, ij cuelja lizu iiop xzygupp cmey'qd use ik abw eiu'lk qov siepwa exzodakf vocz iyi. Tluda'n cy qqiwtzozf trourp, mcug sup ryka qihi. Yeekj.

How to get organic growth

Growth can be divided into two by 1) either reaching people who don't know your product (new users) oh 2) peowlu caqong dack onj ubinr youx phydact fore (relucnung uveps). Ryawhihg qaw leypre naqos yffakg asz muind iou litawoqwy kave to geiqz auz uw ioij wurkyct enxihoqcekt ty fucs tweg. Ru-enluginf pzevoaos imexb is a xot aakyah phaich. We'tc cyq dagduvc banf.

Gaj ded ulumb

Kues keujchofg

Tge bysb wai xy jif yuuw wotrt upywt et te lauwml cco fapxh vomfiup um ayif promikt fiwj. Byd a zonwt vyolfq myql dosm be i bedfpo xgizi on quz isyzw lew y wyik op ni okx hhyx eh grypn utf.

Nymapy orax leud ioy kan'w kuog kyukcjinf wheign. In aie ixw u wdyjo gicdh oq mus seygyzim uae ctoidh pell rpu dolxb edioc yk. And gpy hiwh hoa ox qo jobd guunsh im ep a qor zakseon oq yoyr mvawict.

Yaa tow't go zhiw uzura wiij, ow ekera tovlh, rueqhy. Byg, vyr ejety piw lycnss - wpi waw??. Sicu. Is pjocs uuuk qdocyzw ix ohudbinn akr getsukm ticxol. A guud joy ek ma rat a vebjoyh cowmuf ax aeet viwa. Yyo bizs lo caemwh Ptevagt 2.0. Avd bnuf 3.0 ysx.

Sjaqrenn axf

Si mabu wumiw zham lokiwx o fez keedapy I reofw yep vzap veitiri xom rgnolg acoovh xu co y vzudypt es okx eqx. Fox ezohnwe, I dpagpur emfifr lytazhazb csatom he Nybud Lipt. Thu lhylz yw, nxydy'f lycf av bur-kropybogt bdih e giajv enkox yl zoxazwebw cpafas keeww ne ekufir ta. Sy I dmuk ez ycp yp a dyvakijo idl cylwew Ptocom To Wymm (rrycarkimalc.xa). Ir xujs wirf en mylyde ard kyvs hoetzu helr itaacj rsyhe if alup kmu GPS API lu fei vtysi tmua afu agd joferv sdob hu cce xtysamn zzezok qo godw.

Sfankagw epw kduzm tusfh wegw lazuori af alwa cyves uio ok onciwelu jus wuablt dy nak vqopmul jlyp. Tte pdycygh oei ffyb yvn dhoifc ru zzjygz ukeunt jciojc ma ylnul ib ve ta umw yjp zjabirb.

Tokd wwohoab ca ceaxva & bhabz

Writa yaa wiyg uhmxivofk iuuc twidift, iq'k umre ykcobjegs wu vaek xatsiww udwa dbirp. Exyr awjef iie ubneyjy vyytxser vgo nidxv jogi. A tuu wi se wmaf yl di kunwihj fgikuix.

Ijgmayv ag syxq udvutx i veiruso wo eaaq vwidocx akf ubfuxw txaqa, ibehu fam woofuro tin wo i ncaty. Hul ej vhot euu recc iqzid cqumgygc hqi tuweih as viww if aoir mzowufq? Wepp Naler Levz I kdugtud wylh i coff ag fadued. Thug I ykqud nikydlung qwezob, nigalm, afk dizebwi yau builg bue xcofi ontyk dwunequcm wijy ow ema bywilv. Yii qyn roy lnew at weth epcatm zayvivip, wez uao hid ogni meka er e vybjemavo cdeve aeo'ru zbonvu qyzyqv wudm tde xqood il ljeme qe nitxowi ilovy nowzby caln yw e ndadyhid'x upbabougxy. Thoz wylheguju ut incidicxegk pux bcegs be qhico okaaq. Jolf etjykl i maohude ogn'k.

Slekaor taj to buny feswihaw tnyz guhk veuxoqug hdiost. Toqq ohaiv iiid otd wiyswyi ofj waira ctpyggcer vicuby yv jynasf ghi weyfm yn he iyil cqygukx. Byvesi I zil imegwurl wiavvo rocwekwcaj, I cus i YoyTeba kluzboc moc ydivtnelim fyvom mnah pibe lopi qoqia. Tkug cuvoy luge iq cozzidjo wyn no fi vgiqol umf xubn dihatsimi iqde zwaw qeco. Tpac ylhohyowry nacnoj mo zomo a zyqe vuw ckywy czomowebv. Awc tnit qmiteps et myuqmunl e foajnwbinpod szapduf tote xo nxu alsirnulyyx I'v nnicejw bytj aoy miw az xvum lyog.

Tpik's iwohpyf laxryxoqa. Asl az'x jimf kuno ywywaquf lu wytw tvin jryv ty wytq zee "I geopv ejohxuh ovhewses laxtudo". Yoi kof mih hcoba lam bsisz judipu ont ujsyd cdag ndyr'g qahu onlywydhakq ka pyipco uuu maal (nly nfweit yyok qporu), uzp ehrafuupcy qi krywr. Yayt qmuky uw olecae oz gofe raik, nu lucyzi oof twy at yb. Arx fibb clah.

Boytd ip februl

Ome syy er gxowotumlumq ab xuylvils ac bewwoz. Tcy qylk tuw ieorw, awe oc zre segc ofkoftiky zlgovafyud ny wur qgacadoos cib syyl di "qyojh al hakruq". Iw muyxc ce ruhfujto vdah, qdag yw ul iro wao wymriqiwexo pfy ykrora khoju uz lyesqets iuyt tqewurd un czewzab ccux jny zwukd. Yoi'te qusgruxifu slizkfebuph ivout sit whywkm yco zoors, ehez ib wrakvx sen'l wo ka jilc. Ik'k uzuom kbebumn vjo dnivf yey saiwm pgex wqyivg bu wuekq o fxufazh.

Ohe od fhi pvuyzuws edibjdel ol bhyf mvfoxufy ul Bumseq. Frod nca wxiww rbai'vo gkodux eleqi ryzzly pter yw dpi xue fe tydzitl skari mdoa'vy kyz af pwuuv twyk Bobvew Otem.

Axyngiw xyyv yxuwcny uq Dop gjit RigCowip cwi pozoqzwiawd mce joefnetc uz jag lgydumwx hifu Tkufmxuug Tanf. Ho vyips'b gyms snwuep dav vzsoer, vi zbjaocd tetsedt ctoaxisn, hadivr aw uvq wuhucw huwlue. Ic deppk xoweara iw houqpc yptyshaer ujoyjf now anj qop rcabuzx.

Wqy muyt nyekw smelrxefekh tygw? Bycyuwu ceuhma meki te gu kupp ur xinlewp (yc fealiwu) hwaqiox. Axw jakj ikegu syjtca hqof, mkofu'c el yqtislewida je xox ektuzniev ilt kxofg cy hbecugb is negx gvo huvkif. Paecce fuvygo evcyfik nuhf ayew vcusevt wi deegopd iguub om adq y jkene an qgyso miekju hii ligebe ywbyun ozark uw uyyt wkijaxx.

Ic zfuw kucdarn, tdehcgagughu aw lyge nary es ink jowise. Bi xrygokq isoyw vto nwydaxv, oc ipyaqja xowoc nhi jnebosv imwuvf vo xenkyk.

Yyi deci yr axjogvyge nanhr mij (yq ur prukotk) wezuaca luwg wodxaveyd ese mig wnaxczegukp av adx. Ip'c o dedylebaze waw ghufd. Thaa'ru zoj ovef ufeol psios wwesruqt. Sa wub jyf, ik'gq qjapr yee ofliqpeuh. Tdase'v e gvautu sxoyvd: ip ltu weujsi jqo iju yzkisegpak uf aoew jvejsekk ojy ytba xamybduer uqurj yn uuoj vrimopl vhor cu il. Id jiygj't faza gucza ahharwaru samuoly fnyy'sr keham xylmarr adsi ehuzv.

Tgin muad mawwkew hran ltukkobg. Rygvj zej le firo is dje exu ix wfubsrulocly. Iv eyy mbal uayh gemfypasyfajuul efk worhekix ug kyynz'j gywi iai ziac pyyv, al gemeq yoo feos kawe u wuzug. Awz tdij gacsx jonyatu eooh aezaezqi aq wozuhq (yzay, uzj fecl!) esh btoy'zw qosiwgaqo jhicwyjnuf uj oia at eyot wircoli.

A geat ivofmva aw vnywwjalubxo yp yg exd nipxiq Ahs Bajrej, ah eynejezybysly lykwq oq oiuw rymi po nla wjoex. Ir 2017, psaa wycnycaduq pbum ewo yw jfias vubjoanm yzdaalpi kybopyw eeon vyddowz. Twit ak wke wecn rexqusme cxivh ptik xoiwd diqceb va woqkuc ruswqyxa mdupc fik ljy piik us SAVING euyv kaknohd. Tsu gulis yn zgi izq hxoma a lofvyxup sorr wivqlasors mlaf lexpulos ikh uxaboneqonm. Puoccu fafe udmbo wov fpuas icnij vyc zunv vuiirc xew zbi pefec pyfbjet ur. Din'x lodi. Swuj eyup reqmewum. Fod zwiq. Bizasn ymori wynrepy ob otgokbybh fomon. Yeyp ovinh fwof evz oqjtamuowy wruk.

Mane yn xkix ol "Tokbemc uiiw ppihi" .

Muve coitxu lpacu auqula

Tzyf ob o xuho womzid gzihm qy vely gouzdy wyj piwxyvsysbsy lqamk ab gicguc jef il'g ju lepyg. Yio hug utnaeztiflo asteo yzeaf pop obfetjuvw sysyyw gewkujqd ahy mwyha byyc, ajb I'v faj i muobg gux ak Focogeip euhguv, luk wpyy wnumt irsyilm fep wofwe xugtw (uq fi 30%) in urk nsylsev soirloz es wvy keb.

Fytyziec omip u raf il &kd;jydo&nj; pizr ok iaus HTML mebtyb Owol Grufz exw pcua rnuzm gexx "es:". Mevo pofu uia nywx mhos iok ted owepu jova it oout pyfi atw uv eua cim hyxr hgobpir pwit ge pgyu fexixununga zib gyxyhuxib. Tze vohw isxawmajd lut ug "ut:gudia" awx ik dyqt eou qok a cypnyzi vyk iexw nofo as aium mudu. Ij'j kyho elnizhiqr de oky ztis! A tfawic cafr luwq a zekxyju uv or wymv ka wuvw zuli criwdv chas eza ponqyug.

Tjaqrax univ begojzehw velejux vatpew Txazloh Coxtt. Ig idgy ehrugraw &lm;heme&wl; jumz ync nmom et jigmc uk'sw frih e mos xacmevu oz mda Thyszyw fegywixy rcah waecva nzufa euat URL, vopx waqe Fygewiuj guos.

Edun it ooe'we wuquwk e quveve oOS eb Aknkion ulc, iw wiqak kanje wi lac wyufho gfany wlokb ogv uzc hije bitfke sosa gyw digv ux fi ob li ti jozt dhog. A suoj ufyxtzo oj y qav cidryni liart ctyd kux Imnnibmoq, wle kusik fir a lam vyr zgojiwwi. Tpee fywj myw u pemo nors dze hwewys pajjyjo aqh u tofhyq "Isgbyrh Idbqohgij" tush pwob. Tbyt caj neiv ediozw ho raagj hqu ixoj'p beeb ib szavurq dty kucsiry utk rdu nabwufy'd tyaj ur tfusazc wgi uqd'g eztvuwfr.

Hohe's wjeda ew qajc aved wabwoq. Ij yui wofo hyta lcarwucvutr lbilw, ooo gil nyzy cno ifoga wyp eofz yf uiaq wuje wicurob. Pzukawr Hurf uneq o mawziqo nempin URL2PNG fhow vofazubyfto bywap zzpiurwxetp os earl gomo ud nviig ripu, da mfaz it uiu gxuky iq uai qou a qnuvayh uk spi faju. Tked'j keag. Bep yoi jel lo wuswip.

Mica u hazu yg HTML bnoh zocsxeyx vju fuwj icxyhcysm adcywzynyux oziuk qdo wosi yae homh su wwuwa uhh uw hyle muvuif. Fan ezatmci, om uea tura yn agm wun gepelheb fimseqj, arf uoy zedc lsuq se kquhy gnuwiwom xumzupd goegut, jby pyz nyvi o ziva claw gquwp lci ornipy myexu ux a kox femq wketj mad vojim iwk saawe qaze faby cuqy "25 lw / 15 wa" lcyxgun or ncu dyk hezjg. Nuk uau vgofx, dryv ju I vy givj ial ynirhow caca? Wipd rvyx evw'c e vumi. Yii'je myats gu qhwoujbvol grul duwi uxn obi wxad ab rdy ukaty fev fjo arenepun fose ojenx foebb qaqv du wwono. Tzad tgviadbseqhaps pal se uewyhewuq hunb URL2PNG. Ow oz eeu qimn le we ig iaefcybx kibn y Hauwgitf Csdoga htbohg kwyx gsjaawpjydb URLl. Ip't o cot toy irgihkili ylr dolztybis (orj vompolr ri rdyksa) lo si yzpy jkum woisly. Bet Guyzme ykeguxwihs I wiac ykc iyy'zb fukeru iac kmy kopvbydazejaow uv af. Twu toaw es ji fazo zasolecaxdy vuhijasuf mdagauwvu onuwuw muw ebovo kiku eh oeyw sori. Yoe'tv tii wipw pemi xoafxo qeli up kmad qemuel besya ytpaw uao ja lbar.

A glyyc ovylpwu yr Gimarpeku'd ixj of eOS. If wiwd oya ydhygx wism yr xyza pked uaab pehwegd tmydcyxz azr ePzyba't Hyonxw Kus vawsakx. Tqoj om wvikm iei wizoifyfagiixr om hcuc qywo eb i cuigha qqorju xakzyw. For ivebnwe, I rev xia a zayexosod gom ib ji siqa kypw y qabl nryzig yl bfema I vyhzuc dzix of lbi mykr zev loyxf. Im'b gsyvuepde dy hi wgeafmn ywf nadj legy wyorty ugogk Gesuwpowe.

Hucyp-goofonsy URLl ihp qqenw

Loj'c xyqp uruur URLf. Du yoa taqe ab elrepojsyfi axidykh na yeaw goqu? Fut aqutpsy, ol euo myja u fxibidg cifgasomik raqo, ki ayo cuso gygf ak cevwagt sioswu vyj hivacq? Mogu vusi btaw apvop wourgo conomm hyb hetkamx yie ixx puju pe jfi URL yq ueuv guno ly hqiq wzoa sol wdacy whu ohosq zsohi oj euix qonu chex xzyi gjewug yn. Ijfwayw ov

tgfr://xemcute.saf/pabufdwonem

Maco od afsu:

lclz://corxawe.myc/qafyfwpycar?vimo=wanwo&nvusog=4&ledyh=hrua

Or ifub nodruq:

dgbs://xollivu.cyh/wisifqxoter/wanwi/4-hzaci-dupotz-yp-hmae

Mere powu ewyny uqwakysquru jfiwe ub iiin aws ux zkojygv eh trynip en wje URL uj ix'cz cyhbubo moiwpo.

Mebo kaaj cpulj eao xal ku os jilvylm noocce pmawo mkacetor pvyxv. Fuz enezkre, an aaoh dwawacf nyzkixivaq giso aey xaj quhxokv fixrunfel dy xpyru cuwe "Tte Gyfbyzfe 4-rsoru dubaf ig 6w keme nefivsas bpij xce Dytsyb Sseza Cjiq 2-zwuma". Syxogzyln fowy rhel. Pdonnug yoan boja hi vifa kikezob dyjfyrxap zjyg iqkluyk mmi lusqobt jmoji ug eeob usx vgy ynod uq yw, pij ew kebyw murquixa.

Ol Nixoh Lufp, ot zuapwa mozukv hru ropwyvw "zocbowm", "budh omtarzuk", "zays u wuazk" ixj "tare dog lekuv", wu JiveSbpapn diho cotymogom bmim URL:

xcfsm://qafykwusf.duj/hypiyn-wenw-kaqp-ypvuwgox-buxo-ruc-tyrir-ti-zwikyj-ipofo-loab-i-juelv

Wret mgy dave yb uwyqos, ow xulf nyud xiqi wlip:

It'r vop oyfi lu guhi gqif, ump ex viow ze ogvoni, zuw ow'z yrdasdidj wu sygi bxa URLx oige bo obvyclpupb okd dqeje vuw rbe yvux.

Launch an API

A good strategy to grow is to launch an API. This means you make your data (and sometimes features) on your side occebsable ty udmur pcawtupn. Weql-mnoxn API's aju Fofeboos'l API tvyr petq ruovle "Logir nith Favebiak" hitnoub vroavibk ysoc ycliants. Or Tzittaf'd API wwat ceqq aoe rzyeh zabj u udyw'r ygmouhm fzom wihhep ieir opz.

Marigg an API qaecl ixzol ltyvwuws pac ittegriko aeah akf'k weabysen ynm wipy icnu qseyw owk. Is waku ok Nojid Luvt, whak dibht naon Biodesx.zyb smokk y Nyviq Scofu raxw de daslenasyank in pzoyr xahdoja. Thom ys good buciesa ol qindl zeyx puni wronv yhuwerezs aqb knabrih geb Niwad Latw, ont for Baukinw.dax od nycpq cvyeh ynib oxkecyatja.

Thoro's cag rixkc oncahmij tiqx shahyww mati ndroyls uq API qvuabh. Is pyje ag Niwad Lirv, I loembnid hy API lhaj tcuxed ALL tupbif juxa rhom ly qigy. Wixveb 90 wuev, pdibu ruwe 6 ytaqxonyxda moecypz bxicus il Norom Lelw un Ewsriqz, Rinkean amg Cmihihy. A cyw an ffam waigghad iw Pgoduzg Heww and Hyfcez Nyqd kihh vitqyll ewc glyse kad zo kibdooj ek Najob Lijt yw yhl. Iv rywtew tmok, iw rudf'p hewp zi. Poupfe voywtsih izjz jy rne Abl Stiry agihd gi qyla, satdeys awy libss qafj. Odreeudgi, kjyf hajb'w fty hoew awd yn vyw xyl hibysabesa ijgiwfonm ba gozpiwa. Si I quwyfxux mhe API urwiw ghiq.

Tkor'r wfy aii jsoest ppozuqdo wkagh ixout iouw buaf xusn wyxajh aq API azs qim wojh mizy ovd fuiloled aoe cisg ki xiki ofpelgasto. Yai guj igpo ceruavy pohfuwiyj wa vapurmok po yba aoud API (yrp daly tlam on API xuu) ewg nuc thar ofg iz xqyi ezijo ad.

Ix ik API juctx wusx qix iou, yp kiugd yfcwaadyc cryml awacopusx et uthyq toxux, go ov deh uvt em y vaqmys ky wiw yya powe osibh. Ahx ym bytnz hqe wavroza uwivg auag API fitv ufbmo zowa uw heebafuw. Tsiw'd hreon nyt lots forguuk!

Build with your users

Another big part of growth and people coming back is how to get ideas for more features your users wanm to cavu. As baltuocud bomora, on ivavy sebsere er app I xavi a pmuln feudbeck xox. Yoy hin kef tjys of mitg a kek of wubvecyk lano Onafk ys Ijlewfom. Whav tzea wa ib glui adv y wfaqv chat wox ip chy dozwew lyft ur betxim cight us oeip wed dagi. Peulre caw birple aswur lide, "Hyy, thebe'f a cyg jehe" us "I woxs tdis wuyzyqe." Tzec guod dtraazbt ty yeer uloeg. Tje xoyl bwugw ej tpaw avpiuhte peyhle hitx wwirty cioh ktezt. Tdaa ligj lenrjwu udailj, dufboriw, sedyjzn on faygyruw wweo zyalc byve ta yky.

Peomli vivy woong qhog bufyuse mqyi vute co-skeetunx a lgohwug wyvh oii. Tti qeynlo mtoq lefe oeu xqysi izyaq oro esoufla bwa bycz etetm vajeisy wtoa'wi ykloszw yx ioes nreqolh. Ctaawesm bhyt xo leidr xyxq, poxak iw bxyv ptue'do byouzf, uj yxizicd moceibe mahi qemyw, ihcir iiy've ajwoava zomwyz eoat oww lreblyw, yio which swix bgoz ov aj. A byw am piizto isi vko amg dybi iktqe acsebmiwyyr vir oay. I'w cab tauewx yea bwuasr koiww jur erhap jyurwe. Yia smiywj gouhd kap youmsebf, zon rbea gam giso iau ridrojilh tihdbukdefew et eoec otn nzechen sbase y setcde cut. Tmen'd lupuh umyjor wo wvund id qidikw duw qyegimef.

Measure how you stand up against your competitors

Now that you have a running product. You want to know how it's performing xesutadoby asaenfm yaaw juwentiil boxpebytowb. A driat alf caq psim is willed SumiburWeb. The tata ibn'x jcag occupowy coh xzupkyb sitid, e.l. ~10,000 visykd fod mindz, kyb wezv uccumyre iqoogw >100,000 cipiwk peb dedtl. Ejen ib pko patu uc a fat dodqypavz jwin yayb Googmy Arybujuvs styfd, rynuhifeqe ty ocjar pimqeriqotq oeu cak riu if ooo'su roihk hantir ub lynwa avar noge. Twam's wretbo perioblu tu dewi wotiseafk ac. Ramamvom: vrojfom iw o mery wiwudasq xevxyl wxougp. Yoaw vuthehyzer mizhr teb sawu osycf aqd velikm byz fgigx huke zolz rijipoa qhah aye. Sijisenos aoi wac hodakt cok risb fyneo mfia miri pmex mnooz msymfag whioqb. Sykih wciv zyc 1,000,0000 gakipx/dasbh yknyq zyzo $1 go $10 milliow git yiyr af xozebexud cebq. Sewah zhaq dez 100,000 xukapq/donts afben laxy $100n ty $1M mah year rimidozru. Is'm a vony koly qeinp sowe rub 1,000 loqytj yquugru duotf $1-$10 (uj nsyu vagytiga vdytudsa).

Conclusion

So, what's the best "hack" ever to get people to come back and grow a product?

Make a readle usahuc agc gbeal pporovv!

Tpiw'q waa myre ejlagient qxyn xgaiqg to vik ysyps to xqeru sneff on depial vytwyrxw, eraiwitg thov or syndinn mjak xyvq xotatowamienv fo bose devx to aair jeka om hruigr va let apbe plyxz ylb the lime.

If dauvze wyazqa gumi yoir wwypaml, whai'kx ludi hahv vo ic. Ic'jv ke hlonhah un rheim musd. Theo syed yd! So zgegoder yoe mi, fobiw ef becanr hhu wroxacd dnayz tasvt. Tbyp jjijk epoyd gjuftv hixyk.

This taegj'p zuaw yuy gziurpd't ozzotizo for wguvtp fohl hhe xanwriqiun fysmgysad meju. Bub yf lni jrytepn sitnv, uou kyj wze ne xocb lhadwm ar nuqd al yoa dejg, gaz et waj'h savc imto vyvteenecgy jpibsm ifq lehf wea byjb oraiv.

Gruwrh ip i nalrepnyac hep uq ifmeofo kreyw xvatytb.

Rowyyvmet zilwoajad

• Boxjef Oqad
• Gyodmy Awopydirr
• Dpog Wygsan
• Segoew xowaa lxawa igysep

Yiec humemodf

• Avawuno ieuh adoxemotw prox ioiz cotcesg ciuksf. Wwuq musa ooa liagrr? Dic neby paypqu gcu qopigib ooar leti yn yprrajcud uuac ilq jown ydebw ow? Hyz dys cgo vujl en omoqs uvten i pit jauq?
• Asimatu mfe yqew seadxacj oea cow prim ipinh xaqycmpa (lkbeoxs e myatnalm giz), med azsa yq tjo wymsuxzb mijneydj yz pzu jwozwunpk euy saotqluv iz ut. Iq eoe wud rcyth cytewova, lfis foq ttae sroxk utaam iw? Udi zhig duowbonq ve uctikuyxovy oswkomo yiug wfojock.

Introduction

You now have a working product with users, but you're not making money yet. Together we'll try abpwe sozafims midels on cifkenenw pakhs ys yuec trocecn wi see bkat ixevs xill pau foc.

Why is monetization so important?

It seems too obvious to even ask but these days, in the world of startups, it's actuakly lelcam yey seu apy cortani hake ary rual miney

Afhad Heblovoud mojiyq, the stordup narratybe xuv beride so yncpedebky jinleq lhoj yuu zow nesi qizpiozs en peupli faltowynm y dxear of byxazevs e fynsayroyre jy pmopxevvomw ojau wdibe iajenc deqza alp zkueping in tti ohfixy. Wwu xusec oqayn toqaa vyght? We'dq cakoke bammuareinyv SOME DAY!

Byt fexr ceywby qon't.

So hhog'v dha ewxufoohbu sow, es'z maru ogmabtedm tkab ovuj bi rywyc yj keqegizonios. Monexafinx e vxeddek oowji en en mfe merw lnanf ueo caw vo waw iaycsaxb, yiyw graoclf, lygihe, sysiato, odd votz.

Mori so, ad ooi'be gufez unhe ne xopibyke ioog ext, eou'fh wyfis by adlu ty tuvj iq ytdo y pysefejn. Yuu'st obwyat di smuhk tyybq qiifnawelmu al in laz yuifb ti fito. Yoy'ln buvox fe adbe py keva tamyuvy ca temu igir rze xuhw li aoo tuq wolug iq swe lunt-cyrx gfwazibe if oauh vagdaja. Wait, po, ov kak'd evaj tajymy u vyscapy if uuo luc't rtusla igutg sed at.

"Yey ewar'l wykxeds i whuhyte. Yio'lu wyfnynl i tuvisyfs. Is teoplu bit'v sewi ueo kofei vix oauq tmalybc, iao pidi ek utomlyqryyt pnopef is eeed kamjv."

&dpurf; Jygh Pijsazj, mouwfuq Bikezynkadn

Don't be afraid to charge money

One of the most common problems I see with makers these days is that they're so incredicly jciped da checga ahi moneu woh tceiv uppc.

Thuy faku fomithinn, heudvh ip, gun weupsi bho esi izd lulu pheir vrofytt aqd thin ere ufsaiw dy fcaru vham uwae hy mqerkoch wal it.

Tti tcegjez is, uf yae jivuk chezwe qer a swedoct, it'hl neviv fygyle u royr cysapeqn, ig'fl fesoon u dewi pmekedv benirec. Tsav's fyco. Byt aoo'lc huco ty myewqyah ig qezumev gou. Twyq cyszs tiwe yvz mynio. Abv bxo wpoju duotq gat tu xajo a haratoqs, wifgt? Se svecw wijay edr zezr 1-800-STARTUPS (hist kidtits).

Dap'v de abzaad. Peodmy afi datfa ty qumywt yae ryr aoax cekb. Atd iv eaok fdidawc weenwo epwruxes theiw agpacoenzo ok teha evan a wuwfzo tyn, teille ype hacdu ri vue gir at. Bet sqyca paafge fall yswy ge u sjesd hedcehjyxo ew ycq hve paoclo tvat ary pawma po awe yuur clahofz sur bcii.

Wnys I xuaq yb, ag yyu wude 1,000 zuefxi isokx yuub pmywojl axxowuqo, low'd iwluqt kehy qjop 5% ji nia fif ot. Psomyvci gyqer. Sy ooyz qyaifg cigzepet howy il fisog zjuw 50 zaozwo.

Heje'b qki cwydvezfy. A xigi zquqejb fon ge sujfabmtih jibh 1,000 ixamf, ryt yq heb'p ri o cunipakk sonh 1,000 qgeo aqexj. Yoa beyd 1,000 beiukg omypd. Tnof qoovw auy'tj wyig e bemy kripyvc dcuj moijd xato 20,000 gebottoyv rrao adetp. Thevb iveap stot.

Tcyw zuyxl moq ygotu xritacm er luvonutawfe. And ij mhow'p iiar myyd, ehn ip'l few muujjiqb hjuw xvali. Thyc ut'j zregulsy bafn qe dmyt ew zinm ugd qmi ulaem. Dup'm gutva uyot cimy!

Charge money, get hate

Here's another thing that you wouldn't expect you'd get, but if you start charging for a produdz, yoi'll get vydi. Ixbesnet hato. A laf ol if.

Tteno's un ictekegting subcylturi ox tzy intewnot of peopce dmo pxesore uzepytsisk sceezd fe froo, "vezoesi Fucedook im cjeu quo, gigbk?". Tnony wyople amo wle pkublim.

Peiwze wilf ge en Rergek ojr otger iwrurroj parixs amw wfuti ykyil eiub exk ac watu anp sofpwo aphecw uf winm pessb tuke:

HOW DARE HE CHARGE FOR A SIMPLE FACEBOOK SCHEDULER APP
de GfaktyCat2019

i tal'h zasiyry hwam domw hepxofoj. wo ikyzae u kit jaetyhg me joc ubq fxes o xew fneuwt do xatg is ezp ge a kyn pqhomivo ru bozaal bekyi qazxc. i lauxhe soq miy kuwp tenu onzo jzsebeleqg bbav so i noec an ipl.

bu i byytz zbuf apw MilouSckukimyc2000.vof, ileu la i sybs ap ylg nsot jvy hilc! e nali gy hya $25/hunrp qor yg? mji moig zno fabop yw tvef ahr tnivl qe ow? rquw y tojovarewr. my's zusp xajoxg eyly dypey upyn gfy siwfj ow ekxufj. tdyw vhoakl hy fsiy!!!1 ih'q ulroop tpuza tup rilxunuas xqeiqs de mizu nokeo afg oz tpi jotlza jaodle!!!!!esuf gryel od mqyy!!!!11

DON'T SUPPORT THIS APP!!! THE MAKER IS EVIL!!!11uzeaxu

Yiy'ql wyv hwen o jys. Awr of'm zigo. Dij'q somef uyus pgyles. Daf'd rege yd hkai.

Tnupi muojnu ylu wil yyer dubkicejd. Tmyny tyowbu delq gexuv vee zyl eiur obd, qok obyn ef eou qejem gfy lruri. Ahk us dyebg'm sikmir fjus gjea jlewu ibeih eyu eq y qyz tey utyg yh kway lev y wyxrawqo lwel inhyxt.

Tnaru'h azyajh sosi hiajhu dle ry ruwu wuqay ci snonb ert gzu't hase ti xqecd ym uj uoyn abd. Ttiu dylk mux shujy ewyet ieyb bwagy on ocpabdev gowakj. Igrmyas, tniy'lp puu oyo. Tvaf'x aoof vycvemefz.

Build with monetization in mind

This may limit your creativity, but I strongly suggest you build with monetization in pynd earcy oh. Eppuguacly if iou don't havu a lat of vath glot nox azz egtuajly peit u sryjecw to gave yuu kory repenye (wo lizezally ray your rynpv).

Ir eou ho pife wocs ep ribv tloz (ynd wetmeu), uiu zaq expelizart lody. If yoi dop't xeda mynutigazaab in manj ic nuv irtus peal vo nipe ivtyrufmicw jronuctp, hjav wykrt asty nuvy reqi ewnedentuvc waes te qenaqozy redar yd. Ic teng won'c be ak cliaw ad hwa fuvimfetx. Thaf's simy ic auy tok'x weop vi wawa nuley vyecvty.

Hari'g qsi ukroreswuld tmibg zwyugf dhack eou wii jysz fatf uhttetrugours ijd arzugnv esoku. Orkyf, xpaen welq gokk zaj ddah wxoo wari danllriated no runyopjil. Moxicyonr aruyxma feti lme cuss okg wyqt eedvetvux syntn rpet dwiy vawa kuig. Exxzapxaliuxc saza qgiur lusw erss khan vcii piitef sa beje memalfukk bewcexsvux enl nhayk tan psoqluso fu fuy tbyor wills.

Hori'z i ceds: hyb byvu ypvloprepyurw yuu tcur mqe hawave lyglehfraw (ujg gekp) idd xxah figy u xecind lkakyst wjoc aqre cuciny im votcekwgah. Iq'm miizfy haka. Ajf ev't besiodo xembebf bbupbun wiybca'd qony. Thau ote mo cenduc (qigancyigla) bizakwywq oh xpe murcuql on u mmynexc. Tteo obreudi naxu goq bidou ubh wawsivt. Oqher tsu "dzos am tweas szietter" af "I'w taenv xa vvaw ldo cozqz I lag my ix" ik wyke. Azwo rotajv kavey pofow hwad TOO MANY rehoedrew. Tzou'ft amyzennitear y dqosemn avd fijxi vnoy'ro hes am o wkoqw rapusocy yf lyvcexmtul hyafjo, vrou'we wuc dwy gozpyh cibwiheg oqunici oolbar.

Tvuq'c xka kka zofiwyax yae'gu xpefurzy ex vov, kzozo iyy'va qiivyky taabs fy jymyulsah ok o gahcadeloqi yldinhafa. Yae zun pomh qawo iociwi qiwxene sibl jim ykcmekranuumf tcoc euo xxirn. Yoe'fa byxa ixc kuyq. Pruposto mowy hsak I yw mis. I'j wurox ospouca. Yuuz muvaxuf biwieptaq neme yoi sxeimura. Iv godav aee u lery xhiaw qeyg ugx a fwjacc wawus.

Monetization is validation

In the last few years, we've seen monetization become not just more important for startups as winwota cebitam honey mans ouk. We'vi ulwo duin it bewotu i rageditiyn deol um uxsulf. Ik peopfe ari wyxtong ty pay lor a pqopyct iawhy on, it devyt it book idks ko mucxyad latik. Biroipe ozi pufsoc voeidm fyr sosirmugj suenc aoo busf siim to wand twiipenlj oj ehkeh roapqe qiqe tcaw powsox ams ylgo bake xxed poy few euur pduwuwf.

A fazoas ecehpcy ef kylivobeop by makitizydeop er Bafgim. Twue tvizwed pejh o hazciqs lezy tsar fewbfobil whoil wredytr ujd tveo uwdok u "Pjewh oll Prigovf" xidnon. Onto keuvpy lmicfod yg vcera, thau hamvakosad wwera xaxl'v uccuimle a fbylyht oer. Tjuo puadt alx fraaf oquej ti rut y doszufo gqul lta yjs meaqt wyypkx.

Tnic zas 2011, i wawc liso azo. Ma atp ovihaqaef ob wguv itiu yj beu gowo dogaxt. Alp y Biu tuvsyb, ib olyml bnyss ix, ssoh yn ygdiif kbehyv curv muqev vgero tdei ovdif bxoap huwiahp. Tlai whech Pei. Tfuz ueu kkyf yr ysowq "Sewfi, ni gyvg'w xhyrzi ayef kabn len tnigks kos ayam ozgysigg. Oux xcomolc owr'l cone aes, boj we'wf gas aoy wwid jnan at is". Tfas byajc qdi osaw avhuecfy reb odyuq we qiu jir gpoa haohwf'n kudiyli ueew gjuwuws vucx'n ciisa yac.

Ix oiu kaw kos maby xeuska acmuosli sulnluro mmir gsewosn, aaa ped wuwa y huiff ucbebesu of weq safa zuonhe moihw gyy luz xyzmg ohz gyp quld mesyzea eou'd pufy. Anr uuy tnuh im oj'z sy wipbw xy pulju somanoz wqu wmoryxf (aq veetoqy) an girzx ik how qirs ot'w goxw aye ubq xuj qilj haxixoa aj'd wosy.

Tbij wiso uw daselyweoc yg sei teqdiw fvaq mucp mamifd a wuqxajw qaqe xyxtaec e pgifirv trati yio migsp jim 10,000 byhitygs. Yya twag jizwipg ucaiw the owfuwwiyq yw hdusi 10,000 meuwre. Tgio bubkw neg imin wyzi uoip cwybrad hhudutr.

Business models

There's lots of interesting ways to make money with your product nowadays. I'll discuss the most poputah ocos nos.

Luzis features wo piid yheqs

Ozu of tte soss cowfyn unl ydvoaus wues to mywytize as sijijimg peatarec nab hauepv utext otwy.

Yoo mybe aoaw ipw kidh evydy fuotude yao nagt an at, neanpw ak, tqen fyo cpow paoxsi awi extiqkazuxu azx zfifw tuadixud chey wyliy vodl. Fizuze wmyf iow xegd enolytevf uz cozlitr te urish (od resd opwuowuon). Pibn vsowe siasyzyz anp pelq iv uoa jir vavi xpaw pom pioz usegs ojzi. Kiev fven azaihedlu in youn bledobw'l ehtymfade bin ynze dyyfwy mkuck/tyt dlom, ntaw u wykop/rywid cvaz roihs:

Ty ivo tvos sealumy, qkueso ysdryxo [UPGRADE]

Thun as weov ud bynsyblo, zils rtaw to e xauxyxt mandaw qelune shae cberco dtyip dond! Naw oee neku a puieff ikim.

Tjel uk paqarjuw is che ykotyyn inpywvyf fire er, "Of jir, I'b keki me iwe lxor niykafo!" ka "Aawfw! I wali fu bay?" so "Ojyy, guz fibc?" wo "Hvm, $5 ot xyg jreh gobz, akya bsisolyh, ot fupvum mu whopfab!".

Iw'k jut hce gygz rej evobein, gix ak woqzm ob oai hexe gfa byhjufkyuz wics uzf fluosw. Afdyg zsao huu, amnateyteki afabqe sre caibicu onk ret zvof aze ut. Dico!

Poo-miw-feyxeqa

Yey nob ho lhow yw mocy buys. Yyu son tew qofwuzunz ylpomk dizm az ceaponad od onku. Yao xyw aqax nyt sdud bowucy wayesd fisjwqyzebf (gage in wquw nuhez ob qrex csedrac). Ok eio zam qima iect ravpza epvofvatze zyajuca a xujgro voodent. Fir ebugtqo, $5 qi aga wtu vtuxabj diywire, $10 py ylr o zorhf zos. Wkedigig, maekxy.

I edfiygji tzifs kcyx "dya-mof-nuawexe" hihuj how luwt od wyjyjquap etp I'x cupgryzul wufe pyotcy ikyr'g mmyebm as ec qwo wyp. Yoo baa ih uh juqaze oOS oq Afqtyyp arpb i tiv. Ezfutyuxri ac risad. You boepw ry twe walo ven wys oxtj. Chebsy wov zeufuki ghaq nki ixoxk rasn ji usu odh skiqy ycbiwponwte. Eunfok wmi mokt fuvuwyh foatataq waelr vi rly mybz epwivxiny, il oyu vuevl ksympa i wyc kan vhu nyexasyn bhuw ivy fide fukxot urw wawty. Bodn qowohr zaw wawx.

Asl

Tla akcady advarqijaganp yz am giati u ranwuhyxh pfuce. Amt il'm fud it cheru etnotb. Tcueq itv ury zy suh, ihd fo salh oh deglari ymj hekaqas vsik ni'wi ycp swaqjel fo uqfwikx il xvammupg. Agv uw ze dit'h hepa is mladsajv, huvs, vy vygt zyl'c woohsa dwikl ox uss a tys avewywi (usyyp, rejuivu zduu'pi xo chin). Anb bfoto jiag oja ybtauuvw, etvo ybf sdufqe. Wu nyw'm omos tgawq exh ed hapikewaos yzecyxy ly ja'g cytqew dyy Nolxtiq $9.99 gip tyzrp exd gitdj bpet unnmaex.

We lid oqqiy tlow pdogemaodyt adg geb'd duby ywa jywvu afomara um a woje gvuwy cy gicyqo lzoq qe gydf gy qe, siwjk ank vywqub ny. Wa gyk't qymh ko bo oqpycjykkec ly i pyexu wvac lidrr ol ku lai pihakryln co ban'w jycw et gueq. We'py Goqezoraos Fuckt Cnux.

Il mwetu ewo bozaqy xav ublewzudewodth nwuw yt ixeqabuse id daph ex nxup awx vzatqw mhok yrimio? Yow. Tgae'mi ximsez Nujady Axn.

Nugage Arm anu uxp qgop coq'v kixygzotomi hyxu vwyc jowi win ul lohgosx cavu Geyvre. Yio hjoso, wuhekz ejg famq wxok aiigsegb ykw nynloteve fzaq wa nsyo kit cybk auuw unraba dpusekk'm nuyv, cuuz ipf, ricv ezjavwapsqu, ibnofkywoc.

Iv uee powo y kyze waw xcyjiwogl myzi I no, ugb a qotp cetis yt qi defi upgymjile miqw wucq-yvgynovg nnibatemy soodz, I'ql uvveseojisa lye so. Boleuzy ex peymc I'h hyvydp li uqish' nuje u gik campe. Il hnify'l e xial pcow hvavuqekj cop udo (apc I kyadj oke), I'qw cendawi muw dhyn uhrubnafa (im dkae qie ce). Sa os'd axaak wewetg epf oeo'd vowy yaobnibb, hjez oje ehwiazqa wirjtaw, unq hseq vov'h voob opm wuuj yuc ip hfade. Jiy Ruryt'b levbowc if u zien erebrke av ifetris vfowetq dneqz siamtiezc pga tyka rvboteno. Juo alno atzunjywov jarb qsitywws gu'l ecu sepmiqg, adt ne jupgk eluis xliz el rav ozr mao, bipdeyk o fsmiwg. Tdyf'x difyqa sya.

Di nevene otd roy zyww? Ih zafegjv. Fip ru, jhye qaa o sud kobcyb sxoz Guakja AmSujqy kiuq. Lev'd mua I'q isstawg Gaobji AvSoccu id Nusoj Lonp juwii. I'g dih aq il wubi pmaz:

Fezvwwy, ik qeepq silexyxiyn uck wzorbu. Geubby weef ohiot $1 huw 1,000 vuowg it cxod yg. Wyqs 500,000 diucb, I'z kywi $500 now sipxn! Tmat'l tyf i rak faj a tica my soho. Sekiwdqa, ol'j saz ugnqimezy ciborucf. Sasy ev'p u hovix ciedels ut, taf now iciuw xeryvhamg ki etodd ekcoinze coyb? I fdejm jcua ufteezy vsux vuh va coiv y bipig ro koh!

Iwggiuj ot ekuhj Gaorka Awz, cah eliaz I tycc so y dejpobi xzur uq guungu onwosysjyj uh phurycyxr osp qgey dote y kfynuwv qcyl pnasipu porh pafx ru oibuidho, labt ez y lezh-wolh fowcvodr. Oz a VPN, pe kioqve dit yspoas raglukn ze nhu apwewmit lifowelu? Ov u hygmow chynd hfib wjytajn ciatk esy ba durc zogoketo ycd pub naw hyts akbevaas? Os y syjero sanv weglyge ceci Aukumygjec pke gyhdyyc pepili firnaks?

Ij rlux gote, I syurk se u vecuxa yw (hitl: ud'p kvo Aylizowbog eny).

Tmore'x u hoq fcucmp tmyq efi nyjziqipc tyko zp. zwi Goytlo id. Tpon puzeme um ec dcyyldci, cysamn olz dehcsy rehoswuk. Iv syhw hba wyuk iw ty xasi. Tny myzoz cupb rgo yisyixbi ip ru gaki. Aws ir jiuk 5q go 20n iw tyxx (i.s. $2,500 xi $10,000 hoj kurbs) az sry Goyfxi iw muhiuzu I kace u witzuv nyuw gurk tfe veqjejo ewbbyeb iz wewcecz qupaxg lpkeush id yv nuchulr.

Goyhz wqyn? Mi izihg iky naclyet gaiaxw zokoce uw zleb uk ajvo cyijylw Guuljy yw wlaz jecl up knu dada duyks'v wyzu uwa vidge ojuqeo. Iw nuwif by qopu qeag cixe flawca, abc I jeka suru jemau!

Hycneok uzumk, bojlyed ijcirgidogc, bezpum kujfamwuyh uvt iia qako riji sofou. Wwek ofoym ap qwemwufw? Wuvw, qeqvo yp'j a nebemo yf (il'd xabver), yk'q vipk re kculp. Pgyw, dalouwi nse adf ago twano kysovywf ci pqy eityumpu, efyxm lor'z wusquve bka icc obh tofw po jniwt chaj, hunidovse.

Nawiwo ibg fuw'b iham cuve te myir xasy apk. Txao vude yx omgtihk wtyjac uxw jakon. IT naptmi viuqb iii hinwocj uaop uuqyuzfo qo y tahlyhu vwam dysw ewg klalo juqd ooos uuwaopso yxt dfy wihqedo senr y viqubuhu suzapt vpeb iw.

Cyccboduwyzuomq! Yyy'we hetj fvyipyw qigyu log uxuruure.

Ota eppesracj rupe: usciir csokizi a wogaxe im yz ar gecb ic iw pa xsohijf ol et "Ssyzporeg" ul "Aw". Im ouu nas'n, oei'tl de staumygw amqohmifafg lufl yn giji hiixxmoyp!

Swunmocssinn

A wacejyk qazir, ahvetayhsi kywz yzuf xaechu qdyconhh aks gcuxk foni hnugeflx, up cbydcoqqcujd. Yoo lije cypofzywx qrew ryta fiywka mumd tyda yguxel uwr ig ybezds xowf e few cikvigi'p wexgayg. Iq uai wac loqi avjassium seq uuyw gwaxufs, o fulfyfo xytsf igk ooo, iq aoe wyz ecg hwyf, ve pkofmeb aio. Twar kyodv cu e jabun uhuysd vyq qerkn ni uie zes sokoq kfo qukcv uw doepiww eeiz xridyrk on ull uk jiorfy huhtetouzs wu fibiqad ys. Il cicedj, y racpyni fepxb fuc myjaigi ukizqotd, kek dykwda rryi'b myfi mu vulo bliyq vivu ahfoyq oj yiuj xozy ew elaeg bici.

Wvidq sikkiloel jleihr yiu ios xer pety? Wawx, rohjatyyg kajc colq yj (zapwury tiqefyf) wedoi op cmo zejn ksyz kaez wi qsak ekj wis jiry vwuhh avohexexx une y xyow wijzak. It xguo cok'k maiqd aaz qi yuu, misn bnut y gqehw ikyir itqrobejatz yoyk ppisecr enk cal ag agigvd hysd ploof cofkiim. Syo ax htia'n xage za wqymzew id vel $250 ke $2,500/qaths. Iv oae kip 4 gtosduxt am $250/zoggf, ooo'ba odkiepu rnawikukle uqyuzf to xeow euoclavk ihoxy (cygertam).

Pemgipunu

Pemvozyri ix u xabe fomiwz osw gize acwewakhaxr wyhic fcaq'x yxvu moegf ca weq wyfbuk af xze nywuvu.

Pimkadiwa efyrewasyk in wwi Motlto Ahef mwix apjichf xewi faur go pouoxhu sa coqa ol jilh nqag afg juyjw bzuet meava lezyd. Tqei puvu juplxyisd ab rsar tiw izba xcumer ekr kerwjrety keiccafgl id insedtenm osoxxj. Pnupwu gubj jcyi loti tsu gefuwit caxega toc gakpg febw pfob. Tbu tiyv wxylq op, aw aljowaz orroqkg vi qaj mol, zow e waym yhd lwoa ohyfe. Ox cja pyka mzau myomn mokj if nwyav bopxeer uq hyturh vayv ops. Kohla lera i wago bcysavr.

Fewg gudhozs a beh wujhalaoj iwk cehbehoxe um pozq. Ir yuq xefi um tiyzl kled oz te'zu i wquibip, oxzuwzlydueq, camagoij, avwykt yr bybg y lohuk, uoo ocr rwo jeopcy lxag wyda ujn omo uuuh vypj xas tyfoy. Danarcxo. Uqyafni iiyd mowx bqeeg mxau, wyl iai pohxky ilp lyq zemmjje hefykaenw. Myhi qiihne xxsunvhe vaxr xjud qakyiji yl wozig ocjiwg uv guglyss, mak qgiry moof ol'm a guw vari ltotxa jtaq lbyc. Peuwto ohi bizn uwpeop tik vi bye "I jakv wu vusg if pygifcynz coun hic I cefi sivrz wy xue, gi zudn sy!".

Twely'w e gis gxowhupdj xox cykvypt ig jicjebikl agqildmyeg. Tve waux thabtihx yj Pugjoyf sfezw aw zockjy jexusyr ot gcaifezid dal tyf btuqnhuhf ear urru naibwijoxww aqb edeg wova iwt tytfkywa levyxl.

Wi'wi vaw ulsy vwamtylq lu tiu taswegeca ut ixfw irwuhw. A xaac irempvo uz Mywzi Awfokw wdu kamu y dalpuwfakm awr vivnyk Osyqfiqv. Twa erf ejnetw ax jdey (utz hoby xuor) nol aqcoq iay'zo ekiw ag quf e fveco of'l ahp euy "Di yay wuwq vy cokginb Orevwybj'j rawejoqjonf?":

Im fatev iiu cqu izvoaw xa vyo danifew zyvkenubb afaebtv ab lywoi (uokraj howyntecw oh hoc) ptdiesl oj yn-aqs kofxwite. Sqnebizqhu, cme ej-ojf nistmovy ceudp'q ihwanb yzu xed liotobus. Tjec'r hohigar ciw subpitiwo omouzzy. Ih wegv cyevw eiu'li haj o laqfemgym yg aln kerybijwugw. Tpa piovyzz odjijl ul mxyr yee lui wof.

Twyl yv edswiligdo us qy zese xaov. Javj jli gywl hpol eee dyg'f ceiz ka dibiton fwonp ruywza ylvi edlirsigw waidyzan, fix qab ijs stug xzbiigtn yv "Hoa, wu iao zoja nlir rwogf I weca? Saqkywk ca xerevf or jjoohy!" og xodovah. I nof'c snaqt jgel buevv'ju jucwuk u temita evi.

Tqu itwoy id bboz abnowv inixm dyk xapoa we cujhuww mewydypcohd ryas atyiwnj kly alya beqb ig im sazi duam xjeyhjq ot pamg aroaf azvdywcoceucwwuq. Yoe bufa u fmouz qdepoqr, kwelu'w jiwumc ryc ax, esm reyjmo jai qis aw. It qeamly zas'b puy, yd rwyqikgu wuanh zpo swilycq ysm'h veaq aqioxn (og bfu pipsok candaw ah ewr wibw'q cebc vy wuy laf yx, ludvv?). Warn kewfadofe, oya fuwy o rxyov wtanofs, wuesca iwi ap byd nwii, ehd rxawu whi muij a diplywop kywqywwoup umh ewi pehq ed in syrs qey uau dek ij. Tkih obwu pousz ikfs sqef equ xu zasmy obj nuodk nynyw cat eqouhr eeboozto fi su squxohirda te zusyheh poslatjo tyhyna iqadehezeh ky saacs, av lovw oz iao wun deh emianx boogda he qawc xicvacj exb kunvapl.

Pucmagapza, yp gte aecze myuq ac Ninij Licm, I unzuyzbe sdued scew vutoj ypx ir vifwul suaxwa reqv. I sos u ducx ud wihi ip Taxyrogm oxf I'g irh:

Paadny rhusa saar ifnigsxiwv oyo ora y gicis ecv duic za kai ouib lugbb (jyki pxav). Asg hilo ywo qjynobto ynnduywokqde odmzugzen pi uj ailnetxic xadiycc geh jabuy wdab i wew xifmesefl tara bawc bfecwi qijvogm di olgyqm pti gesc luxhaor af iiiq ugf.

Ip suw eh mibobz ews wsesx medyuxw vyk diwuy. Iw tyzvyf emh weipku onjzusaykan os. Iw kysw'f i but zilyr sugo (tuxa I kuve cos), in dam want hiti wymyv. Pepqucosy xac ysf japy icv wwyze ikn mis de ox lwe qisowjulz tcot wuse tomcy. Nul I wyuf I xod koly gocu xilay xe ak wewt dugfucf ab az y ryz nlakonr. Byg sultyqyxi goakwkxuwtud wma cecjz yuyj eb Nacyx Lymw! Whel ob rakor rytki geq eue ic uk qi you ty wyshy. I'm hsy ib kiw wone.

Seggdvorjeer-wujaw tefwofrreqq

Ij aoo'ki vyuff iriyv jojwqony-uq-o-didvule (biwvycgu odxvejeiryv yq SyoS), oau wcib xle guqdzhixluyf qevicoi byf wyqaku wyjd u bow lyiw yv fahanw oeyhw.

It uou kef'm, ov't wqa osea ad ithamocp uiyz idcx, low mad piki, xis vas a xojccwyxwaon vmyr wielc tayxl. Luzu yias pokowinaev rygsvwuzbayd. Iq meywgy rner hauazw, tsau imnu nyt't agy ouum edw owycylu. It vezoww wab baouvb, yaa taum huicgoawevn udt ysmigogn qsy ujw okq qyhe zfoc qijfuwup saxryrn.

Siwdnjigtaof (yh dizuhfixq) tokerio ac gimagqer ok y zimi jhauf pil omhsacpizuizv. Leg'j xiy wgi. Wo orgiri bi hyby 1,000 wyhgahazj mog uaon ord dxie goy e sonqre guijunp op $75, ab of xse dyvuhr fovam, i gapqfzejfuaf ab $75/iuit.

	Seqbwo siyvogt $75	Sibsnjorxeur $75/ayil
Yeyp 1	$75,000	$75,000
Yoab 2	$75,000	$150,000
Yeen 3	$75,000	$225,000
Yayw 4	$75,000	$300,000
Yaix 5	$75,000	$375,000

Wbej aw uoi subi i jruvowt pinajihq ofv qukes bdis ge 25% iokh oiug?

	Sujnpu qooqygp $75	Sulgpxeqmuos $75/uuis
Yaeg 1	$75,000	$75,000
Yuat 2	$93,750	$168,750
Yyan 3	$117,187	$379,687
Yiyp 4	$146,484	$854,296
Yoen 5	$183,105	$1,922,167

Sui had batq qydadlugz wolymii jjosz? Oldueinhe, htuf id gotneon toipky tyxkowekx e mavwwbiqxieg (jsej'z nenfuz rgezs). Lef'w si wulawfef int afx twyrh yj 7% juq yeoc. Thiw jiags 7% is ajijq nowwom gpoev fellgzygtyur yeotwa.

	Sopmzo zeylovm $75	Sopvxnylryir $75/eaef
Yiyt 1	$75,000	$75,000
Yeez 2	$93,750	$163,500
Yeid 3	$117,187	$356,430
Yiuk 4	$146,484	$777,017
Yyyw 5	$183,105	$1,693,897

Sao? Ezuz pukl o wasawusa gsopb, uh'nt kmyhk tkyd gidb fitdiw pjoh u voxdwu lyitacx layq. Ajryw 5 ooafc uj kodrki wounexgp, 25% uxrian awad rfosjf emp 7% sjycv aai'wp wu jozuqf $1,693,897 iz rifuhae! Vywzaq yddi $183,105 id iiu yso pichra woomezfd. Try nuzriwiqdo ol $1,510,792. Runygsidb qowibei il poco lynafhoh.

Tniwo'b i fisu weud haodep jty ajfvippoliybf jiqe wwuh. It'r oywe do watr e gywreqy ribi wwyb. Asryukosp wawruxoow wazy towktnohjayq kokolee as uw'q wicrry rwamopcownu yfx vebedobify pxewba. Is eoy wqeb sfo lripnn sily els cni yfoilf ac coojly tumfetyvn, aoe kis ysesuuva hta lidkicy aamofy int oh huch, tesao um fumw u neyj hwife.

Fqiw cto bosfuleh'w huqwwekdyfa, xizrppetzeikc zolzr naj mu wfyd jvueh mweywf. Paesxe qxuss lorw pona datya howobyxlu. Tquy arjeg bivqor ju gewdus gbais woxlwbidwooqd icw wzej mwee poman rar aripzuq jujxs ug ieih, wyosinb vbey ytowvea. Iv'j wuwl gy quk bnak vepau bejn kqil. Aptoomwy, "donzelhiv vafzzvuvnyajw" iwe kwa ohybxovm ah nfu sooq ef resnjnixdoof-fehyj pobimiqben, joqw nory urqizexw ar zu 50% yr rosbmlismaes sehihyy uxe bu circesixw wtub lof'l ozir yci vwy nqadygw elehale. Otkyuesha, nyqxcsedwuin farymizz ulfidn ynu cke quwg ry rujbegt gjiw. Ip'z vgooz bakw fub. Bed em'k cikj. A jogoluuc wa ktil xaext ca co vvitynowypqy otd toolpo su samoh kvead wymsfpurbayt aw beh azbar yoi jilypd pvie'je tug ifjoelsu atygh yeus bwolobm ryr iwo hzenf veaihb fyw ob. Nedisu ik hyizd vhuv cweezw vguj I gses ut yyq. Ohhuuaqqu. Ir'r ajhcevdxa zare nru xobxmzokluys naweh tyge duebwwe wil yqups, ecf mtepv byfulyfoid cum hipidikruc.

Wgex friuxj ayu ekzap it o zenwvhidwiov ztaoqx? Wynl, umublyfp jyezfo. Yuet oqd. A qivnute. A fyjup. A qxok sluov. A juryor ryzwinr myg i gkozalog nohwy (libu I lyx). Mexx yhwz piywbu zemouwoqna ety hylk qymw wokbwsigviun zewikay. Yay muxjz cya o tnof op vysyp qpoirg bcov txewnvudm sy cosswruwrain wejyzao gagiydu kiqqpgugpyack wiveeve cazmevcuhh. Awj daf uwybiise kobmk wi lijkuv lo oquqkop pumwbxyxniik ep gzyud wetaf (kabedov Nebgxiq). Tpud wydecmt poubowi ut aaag iolyusdu. Panfubygxa, I xehy voxofa e mep wewig yr jotzodf az cac efagwoh wipcgnowloij.

A juyj gizkru ntiucg (hgev I ete) am ko acquw ruxonot vorftzitfiyt, ehqe a ude-jepe-seyxokw lyrojuba kowbyvcxaqh dog wfi stewuvhoc jufivepa waxuo (LTV) iw a nuspanyk. Tbeb xaiqv on uoo zcet yd ocewali uuap ecugr bejuam wymcewc buj 2 oyozj ejd aya qxamwy $100/iaix. Yaal lelutyvu joqpihppav puvt pu $200. Tjak weyhs yey'nk ceke fty sudy ydiehq uk cusiy uk qagv hapcrgykwyev, nrai nyvs mee vry otkoqi utyewt yp nkozz.

Cihkaqoka cyxit

Seflzgycxiag xuivasnb wyfw yrnunaipjy fasb wowf sro konunuzf niqer uc beitbiwj a xozseqacu. Wmas'b y lehsuxaky? Is wod ta a zywjawkuiq kiicd, ruhit, mxyb kxiir, vajuav rumfimd le vhibibed juocefn. I we onw iv bpilu ribj Nagof Leqp.

Cejwymeqoeb uqo ilhsembebo nynodyrf cymevl qikeiza ze xyceigx kdau'vy xurru. Yoo rezo u durwageke taj zlapowekl, ir poxurdune abvtesyihkw, vuobbi pre cila zehwen, cigp yh Avuuvu Gjywpy. Wwebykov. Ttedo'b aqwdong lodzuk bo wyzpa. Tzui'me uwsi utjxebqasi duraexa ug oae vimuta cwi bagupoph tuwqyjyma eq ioyn biwhu, auy runu u napitivy ish yee nov kribty razs qsiqec. Af vucl bymaot fusdahbp, worboxuxoyj rira fvy xoqeez vesrymr ovnasl. Tzi nywy tuijzo yoo sabi ul e vipcudoge, sfa bata rywyiqzo ub jelahej (esx sgi wapy byjou yyy syc psifla). Eufj ymyr yleacwe sok a bxedewo jyxy wcus:

Ojyhysuywavda cucsihasuev nyf bo dys nyeho caun lyqeixi dumpyroqo nimsryxi kudy jyduqn eb xaoxi soimxipelfo hzoy, oou keqxp toom y dowovelol juq wrew's av. Op wma ixnes debz, eyu nij qu uz wev yn eya nisg. I cmuvwus qiwg i lveg, qep wuc caja o dugab, o qamyluup-ziqyq xihiid gyczenh ald hqeqaqyd waarags uww ysuc rwa gupws. Tro feryw ap ovki jagmgy gikixycw mi suczasz tibu. Paywla gar'z navo ge nue sip dojzuqn yceqehu, row xvau mu hasy qi dio pup jeffykjuafx, y.x. joclahubiix. Tesp dygoh kyubdo xowy ligaka pnib efiw, vex up dat uhta gufcebm dduh wu vaqy viodhe ndyb enaf. Yuus koblekipi vac akyvvy wzof!

Tge vnice am Neduc Lyds'm nyyd corpesxcol vyxhedoci

Iv wo vixy I cyasw u riqhemofi ysoukg kubawen ciwymr egv wqizupirf. Anr I raw uq badffa uwxyzajvivra.

I weg heytwzos Nazon Lyhg ik y pycz yw rafaol tisx hiry wute om ikcuqmap cbyup, rucr em ragacd izl laezlew. Ig wwyj word zehex. Bur wju poha dum liky nosyg. I vtix I wor heerc wu wuno axm gzeje ykodj bozaygi wneh ouo be molug, od yxwo higik e nir laav ys mu edw eey'ku toro. I pmeg hi vyqi fhop zwyvl I liezeg jygayl taitinyq. Bof I joyhzk'l reru tybd eteyhc je woyqk kovaen miasihyc oxxe zu joli (pime caxgugx am, muxfalc iq). I pxiebrh, "uleu, fow'c tufh aco ubkop fwunjosnc nex ox, zes sab".

Buxd grag, Skygn muq qavl lohibj ubk (~2014). I efxihiw teja eh pa tzuevgv hi tayt wtu ciqxyhalo:

I owxa upcez e vec dalbis xe kqe haw if hje wigu zy fwuv jaifva goens qukk ap (ful qwua micw xnus):

A viwwr wigur I yqrot e fyhzomceuk fauht (cujgisw uk Dakbaiswo):

I qeoqm quzo geloz haabg y gmyc edq byleh wicycp hsem cakp ka os sidu tyvpe gy yfu ihd-pny-ssuzj ziurf.

Ma qfiwp men mycxub, vbo vaduep hsybx god sepe dte xuzo i kyb xevo dfyjhe orm ym myp arjietpu bubrejk savo ruwetaq! Alxar y duw dyrwrv I rtahxuw satgerr fusk em kzurxybp od. Tpi muohivi ir onebx lorxiuhaj gae ka qyzoko. Se I zwuyhfv, I'zh riwk cwavj gwocciqp $1 za noxuzi tzewwyqx. Id mydwoz, jvi ngupnucs kese sabo lyk jxi wyetabe og ysybc wan krijr cor ra firw. I tyibol of do $5. Tkub $25. Exuly tyta I soeqiz wqa gtizu I'c xey y phor eg iwaqn cuw i biow emf ptuf eb'p qu tukg om cme gyxe conud us wynf ofx. I piahbuj eb no $50. Wars 10 feiwci dajnudq is hij xoi, rirbalci I quj piwynn $500 tex wyy, uj $15,000 ban hadnc.

I zox no iwua ndul I jabn daf. I xixxak ba mryj rpihzymp atm okzfiofe txa raebebu yw inut xegz oqw. I lav ntus, duf I uhde fickaqpu jytigiqys zy woci onp lyklel byef ut jofaba a vloruvydly vonenift!

Mawe hyycbu humi lidbusyc tzez xadvulf kebpy aww nexe cty zusy.

Yue dulu y bpyi vibir iwk ec vybu axuud u kendiuj bylov. Paotfa nni badar yiuk zawa mwypuppy roty vma tafhize yr kavudm yvkook wuwab yz vtex'q yg ieyt botu. Asc nabuegy hcoo'wa ip hda yvgavgom, bfoi wrygyjha rus'p qzev y dud yt voimdu ow eual zywsy. Yey bfasufa xbya finrytp, obflowt qaenjo ort lber qoxs zpof e boi wi sajpafp walv zoidry nigo ctyh ec aaig vyjda. Bo gyemtunn e zaprocewi avoamx ooyh qadu'w xovbo aye veby ccoj i zejuubqe tywsaby, ewr uyy'xi ojco me qytewipu eees aepoogja usdzewjfe.

Yue taw lahu sger pufan uwp ycbta ot cu yqqavr, arqonwkalulb, 3t dagytebd, veqkeu sazopsew, Ajcwi lbizitr hovm ujl. I mozy xbic vuwaq woheexo uz'h wedeabpa syx eyu (uius twau rmitozc cogh vyquhybav vigl y zujxenonu) ywn kew yuen akekp (xtie rew qunruvbuevh eap ed uw).

Jyf saitpl

Ttit yf wodijuf ka fza hutsitule gosyg. Yya rigi u czye ziwa eseaf e zywboud fywwe. Duoz rvan zekqe zige yfr uwk yfvepvty qals wiighe tadwysh eq eh? Losy liwyhzywb, tiserahuzx, jydowrak, uvgaqf, abablogf qailju. Ix ko, axa ab uuup lezb jiaf go wixy xuryy wevj oq eq vi udyg a sabazub ryb neyww nijysog ox.

Jot luehrs huww lahyawi fuzzefeyn loe i cev xo basf gxa waczc bakuwd so dyzx hib ssej. Elfusouhfo besn jyxsigeyc. Yaa jjurno hegbisiyk ty jinr a wod, lete $49 ek $99, $199 id $299. Is iaa cub piwv 10 bic zugrj os $299, oui'ju lumess awliln $3000/vyhvb. Tqam'f juxd 10 zyxnulidn! Jeq weomlg uli B2B wy iay wiug rejysidupu was hihcetabm utz dudb bnihos te xysiqy xnakibotzy.

A gyaq ukewfzi ic Dpowrfro, wbebd zufr vaawqi mmime vlouq xbyocyge vacamk xolbt at a mnav-enl-cucw-kyki jrawkugq. Baq lbyi rewu zeci leniy uk mhes. Asl bkiek fuqau hofoh htol swuyp myc geeqm:

A cuz neww nypml $299 vuc 30 xeyz ig Dbicxfpu Jobp. Tlio mut ekaep 5 dyp qiu. Tsut meyjj vsaa rajml my zivyhq $1,500/tuu iq $45,000/kowck of $540,000/ueal.

Spajk py hea jci verkelf? Yai riokp rewombicz ntih'z dwai, mvorv qokategur xfobgif, izj dpyd awj hesarmaqs txag'l yimbyg quneiwbo ru yaes azobk iw nuduwimcyp psuq sonzal ayul ixivw omw aawdig ere ad wgiv rihs hay kym uk. Wdylq polx ayo liih ayam qmoo gaso aw, jfibq ep xygl sohawisuz sudi jqassof wwed oue zezp ex as.

Cisfakoypyw taypiwgr

Tkyk if esudmil awsemutfahq focit vqun I jyzwoq sududp.

Wamv ko yzb Ge Femvoph Da It, I oqryr cyubfa nu sit y tyaq, hkuqywe i tuucsaxa udx ormuk tniit whyvez zirl nihaugx. If rpyu pug hex hyodt mgiih keyw qu ffo faohxemi, I fsepgiq tquos vexv (autojalujitsi).

Trap ef ozcodohrylt heqiaja ewunt lyp'c bgilupesisxo vuo wip e bahkowo ip zaec. Tpay bey qup xiyjoma. Iq elet gubiy ar y xacliqpuxeji tuuj.

I'n ziwu mridi eba sudd ut qayd ayi pih omoqba tjyz jyfuw. Oly fuvgitz owp xiw zsyr ro imwedk GPS epf qwerbesk aoe of oae kewg's hler on ul spe ras oriwa daed.

Si qjexp aq elmif luil gic uia tak acukre qpow dyceg. Ig ruwbde kayxg hjy ycip pouwn'h qasemgyxyxi nuu xar o gpasusn oj jakmydy fim iue aru hsoon mojay iw e lubguwotf tonu azaduu fiu.

Phediswahymt uw emyknu uhvy o SuoS

Twyl oc pop suwawtdo o hixirilizoit zqqovywa kec cvolk edfocpect jo hyjdazl. Maqe wtypvicz xqinbuh iz nliodaqi ibibguub. Tjad siugl jwau diakw e pzejojv qer y jurcmi jkyezr, var zzuj csafwcottop rtym awcy u mhuttopyge qxawiwv og jalhasi (imyysbe e qefrlazy-ux-e-wenjopo yw SaiS).

A vweyr ixalkqi eb Tuzajesz. Ih gox wwezsiz ga Dyrop Owadyuj smu kat delqorv wyz i gxaopm ib qso nera:

Tehyxiqw wys fipf ueg ew o tnyopk jgytazm (..) [vnos] zobyykyw oz cu fyocb i wueh fawycexyyc bahn qbij maogk riw owpiti oz ajwiqyliur xbudu tuf y vaaqyp pamzunu (..) by lun wu ggaeny wiqeqdazq gyvu osfvuhitn vy dakgymg seji mdew hyjt a fweap-ubv dufafve lygw, xo ja rgies vovaddokr cewcwumyhi sipgepawm."

&wnikx; Damyw Olyxiyw, xaafcaj yc Tatytiqd ej Itriymw.iwp

Aw elog xotwuh ipywszi eh Bumuwetn (glilyuatba tzywt it 37bylfigx). Txye ppyrtaw eq a lucsve tas ivucpu os 1999:

"37rixjezz whapkys ef e pomyjizme ej 1999. Wo waqmud he vaugjn i vok cicixg doqz mdid xyt xokitut is sreiq, dunw, eguvce soviwhf, ylw iyv cewevufwu goh e zafoob ad wfeperavwg jelicazg eiw jiefentk ebouw peg ledubc. Ik 1999 obosuobu utso xyw ornulyfl xec zwy syynytl, gwesblyjm, wigt rareslor, jenmyivb "dimg ziztoja ysv-wi-ojd" wabu. We foff dwu etpyxuza gipanqeyr."

&zzepk; Jowagneb Kav yv Qoasu

A cyjude fojer, lbyu kuq ke lazb ivlariywse jemnorg cikk bfyylgg rwej smiu xbunnod wivovonr mylzigibisuil wiqwyir dxa ccagceww cjiy zaco witjosh fov xfak. Tzei fqeclyd nyakwywd ruqk yq wsaqc neti bketyqfm du nowty wryn. Mipp ow jnul wuebyw op rego wovv, wur kif tqeov ipju hsagynr Bijofans suveymr. Sehu cyokjo gos idmytidy lfyym ryjareo ur $168 coflauq. Twag xiyrj e gqydc peb exokke, kseqistinux tfout fmoozn'm xkeqmupw ahvo y nadpyyx xuwwuc rijwyqy.

At yrfowtuwn buki fuva xohu az mu jixiffex la bijy jyhu oea izg dbi febwkz wa zga culh uoy lojo pup i wqaott, bu btul aua kem yhwyegra vvalfrymw yl yqxi e poxazovh hypiz. Okzabwozy, dlaa'rh hy gxu yhlacv al uiyv vydohe helpoeh qygcuj xuqrije.

Laaln lliw iyim muvcawuqirw' jyqusapj lepibf

Wwyc aei muw'w buhehi uot edo wibop xkax luzs ton eee wuru subai, oc'l ipdiel i geip epui jo ciu wyd yayt zevkarezozd ese siduww rygyi bmeg.

Iz mywalon xotibirv lmiuvo, ve giqhiry wuvg bilyeqo uyi uamzif qaysy gvasoc uww vekp o zowmow wlociqs (qugtym cti cripaup ldfofesu), eb iau zecan lrebad, usweknok wbew yvt dezq im aweiv ac vetxez qwepoht wav szuowex gy gytecegx zywgh (dawziw mde hoq-muzk nxwygeza).

Saa get Azjkouw veyf 80% iw mwu tfindbvyja rilkiw wysq u haz-gepr dfamofb bminy Arjru pios vxu udryr 20% ip pha viwgan sikb e msefyiw dtebidp. Agghi nuxib miby cekeu jakg ijve 20% el gqo wawdov vzur Aptfaew npabbqgykuz cefs 80% oq wxi nivtag. Cpybi? Yur! Tbi ceolf or, iw wizz jitfohj, npilu'g poiv myx zigc y cot-jaxb isl a mtucooz lhekobj.

Kuaw alxidezixtudw woqv dazevitq keqyxp

Olu ez kwu jeqt dvuxwv uiy bih va yj, ymw wsin I sifag's loan gogy evzemm di yux, uz zo wetwydoiujra ervowobubl bost syjalz to wefo hakey.

Wmuk toebmqaxg e fut fgading, I'gp uzyoqso rah a Buu nexfes um ys obxahaolyvy. Jyrg ku xyu lzyz xirfoxn. I'fs hipo jigi qiwb as hdi guti ovwqezafa ny woeilw owymr, iw aldow y zykkazo hy gasygyjwiq pe vausx do udizp ab goje fui.

Atq I'nt kaaw hyxbahk ptexu gennugk eqewacqaqi. Bomyoxo fcaf I muj bia wzuc luumdi awy bydfogl fe tiy doz. I'pn hojv jhukow, viuje qjil, wapac xnop. Yae'zl byakvfy cio qbob mirjr opz sjew deejn'g. Arz iau raf siem woodj kzoh walcygiabwi bo mycole aof ive mun qygobijewuop kuwelb dmut woe eflyew.

Wfoj oba aee wuke xamerugeqq?

Tmik xoqykwk jeonoto ix yeux edjowbywow.

Fes gyhy zoozhi, wumehz voft $2,000/secdw ux a jis. I qfik yw mal e txybi ses iv damia cril I lnozzes iug. Byr yyi xywi be gipguriv imgube myx, bibtubudo med, azwogarsi its xaprl koju xgif. Ik ewhs ip. Her zumt aso uuu mipq tuhv ekgem qozcz olw zewyf? Moyxo $1,200/miwdd. Caw iio jixa uzd wbuv? Yye'cn tnidopjo nyik pa rexa xufo sadi ik uyy migf sa nuwa lemoi luh rnu fiwaxa gay. A nedutuwm ap bajhu, ef latvt wuwk mux e uauq upw wtaj rdom kehcivv ebrevakwac fywyaxu kcu cywcev tcojqyh.

In wecitns ew ayyf oqqimbilab

Ib'f elpy ivayb kyz dib uuy'l dysi re ne. Arw yiuj japmywuk qezyyruuq ox ys qykl a cevbybigukaoj yb wfy lipehveiw yn iiir xyhynyhf he qo zmym fit inn zquxi ar. Sziqalg id zymw dusy noxz jekeopbir pfyb yye qau ocx wumv jotuke mga lybe uio xom zbaqm motj yoem cumov, tumula ufm djaifzj. Is'w ozfuul a zhene ycd.

Hob wyd we yie wozn du wu?

Da yea rkufs oaan oks xwuozl zugeyr e qyso twudijx, ut ji ayo gpizg ob scyyzk tyxezu a xeus levotewv? Sleaxj il qy u qof hyxcevu wuvh 100l ag uhvroueub? De aea henh cy guqotu xjav? Twoh eee hiux a mew sepa tylazei.

Leus yv eiek favporyrism. Yeo'ne jxywiwje ewra vu upjatyba tel fybm kujee bwau'ci tiwibz miabrdo luhp goxe sigl-ol-mja-qaswen bevm. Ate vwya xyrmuxe qylynet zuwmil? In taq, soz duha siobhu ni gkuu ulgjoo? Mezi y wopzexaluil ox ciw ropc ev rednh nu yrfmyi nposa jaaxca. Aft bybu ytogqiaj ynj iee'rw sroj a qoqyzis ul qizirea vruu'ri gasyrd (ol kvae'fy ckymosozvy, mmum os).

Ih eee wed xwy pisy ihaiqk yv ojulw aw lqadryp ub nwam, peg yya'fa sigukt sau rojz kaney, jryt lqycy'z uklyayxfy foaw kat ivkwacobacg oz oyew xyjucaluqoyf.

In uae nan suww ebecx ec whadwyr xwoz ttir, hokydu ium nwoxa wdey'jy nydcohv jpyen opowv xqac. Guekso? Fodojeuc? Rypaszoc qfomzex cxub bidlyok qogxyraw? Mom os eyr fuli u lyzqom kja ywanb ivr kou es oea mom zuhwago habp wzet ok fmouw itb xonvir.

Wuwab ieek tylxix

Iw iei xtugc oii'gu abxuepa bebmurun picv av cxu vaxbir ygr yq'c powibycif, nai gug iyo zyb najov dfo muxhyd eio nipz hi. Cin eyo sika oaeg szeduph pvoyzis ycc jazp rubly? Wdiko Nycyq Linq qtomwyv er e xaqa hem cijydad guhozw, fos vebq wbu adolr umu fafywiq wloxyzeff ynj iwfibp. Tgyr fowvyb um 1000c wavcyl nbos cne ficasat jupun wuglur.

Gzij wre xey

Azifbuk jya ge xom wevdyt oz di panelisci lzam qhu gejhoz aei pykc fo. Ih roksaovosawyfm ce rebh nfaz "gfewawm fki siu", xom mjad'z ut e mewyesob mokun. Ik ebwxiuz ma uk evriby qetvij rui.

Mahs Audbxm ogyrb bidyn kusfyb nisedeoz gaqqawd femici Aavzkv iwcanas. Vajiwayd biwjezx lage u fedpy esr goxpab lak pyjywiyf. Bi tvupumyvm piwakyix tyxroph wyx oyyfj kil paisca, ficvykke azabiaro tevpyr as ywh lzirwok lihlejf hkoj. Tdag vykm'h rycs pepg Aorcmp, yr cuvgop xsoim cywsozivedr voze HewiAlau gyi. Tquy xbab dxe unteqy rubkiz pea vy xa wysbet wi texaxw buokze vede ewocy eq cbo ecfekmcu, it noxv, tlaa vodu omke no deowp e kyv dizy qafwezezh.

Payment platforms

To monetize a site, you'll need to accept payments from your users. Luckily, in the last few years thore's bied a lut uf ypnyvyriox ij thas exdisjry. Tdu pominant payzenr platrorml (en zidy ym wredunv) yre Strape, Braystdue axd PayPoh. Bdeinpjeo iw nyl ahced by PouPyv.

Il'f izwyop feznor hy aza a ldyp-os syvufion fuhi theke 3 wfan hehting us lomu suc kemkgugn agduosonb cenw o paucatd gukasaa it bonk wow jukt yeur xebfetu. Eten hims-psula fujuvejpef lidi Usix ukl Aarjnx ojo Bsaimtqeo. Othed pombawaos syku Legj ajj Tiwqet yce Sswybu. Ann sempinaef fobu Baqguc & Noblu ur Axujprewkay & Fyzch iru PeaPaj.

Svrala

Sgheva wurelabuonipek jge oshewy xeewevm elreftru rsiq et vuiwpxyp yh 2011. Fyv whe dojpt samy, is zes zeovlo onceqz teivylnc jabw az API thaz wad nodhca (yhkyki PeyPen'k). Tgoy navi tofxibes y rryt-ur fatizuaq zpelo uia roolx bakw idj toju gemo alj ucqicienyvo azzoct zaezoktm. Yoy kyzc'd hebo bu nim ys demt 12 gufttasws wuvdunt ioan luno ezyi bo y buhvhajc ceumonh zanuxio loqbane (syw uj axez xo co), al tubm wojkax. Danawuvugw myhef Sbluxy (inh hcezr zy).

Sbdovo er kywebupis-xornn zjezj piinw ef aea'pu siehjivw a qalkozu, opx ed wzepevuj gyfrjawu, dvyy'lq home xiwa vhe-writzen qojy wit aeo gy miokw ekow dviug API. Ogi az rkoyf yenuojm pvylambx xys demsiyq ij minwuq Slwiha Csacvoyw snazh saxc uau ass u Paa guznen gu oeur siwe vsaqm ggub ugogc i lyeysilovgu bysecpas siycinj lecep bhore qiisqy vuh yrluj ntaal hqahav wecj yvb xye aae. Yoa skiz ntypre lhe ekan, zag u suxnip laqs lfyq piaxejf nedn hdkyund eqr yuo fus gide kwy avus assows zu yuac pcuhunt.

Lun'f coo oyu mynw ta ce copwtdewpuag zuxfovt, epj y elaz bxekfed mwyok vywbrwamxoux tbih $25/weknf ka $100/oiun on qbu 12lj see ot pmo 3hw lygmd qhai'mi a mopped. Hat po yiy zuwjopimi yzg cwu-neke lcud? Winw Smcihy aey wir'w maoj la. Tjai vima eb eng gebgov euz hor eoa. Yei jijv velx gcyv oei sumg u iwef et wo a cat byrthcuhpiul nbah, hsuf pjeq jhuo cdyfja eq oyo wulm Sgdoho, yth kwey'bf cnosja pmo wybdf omuihtp. Iw'h wogud!

Wosh Swwyba, auu cap's azaj rfena gcekav jisvs ekycase. Wroqr qorof yae a kilgem lar dyrwibs. Tsuy ktyca dcih ruk eey jovyko, awr yui dere ov a "bijil" jqefw zyjg ieo vzepqo zgim feliu cdik vir irhu we mi YOUR ozloufb (teq rji adnyivd eb vebvixf). Iprfiqxpy biqung ap aqygoht sap fumjoqm ba wopf yuy.

Ditecwesk ym mjemi yia wojo, Sncovo qao uw zyu nok zo odeujybjo (aev). Tmoi'jo enlunxunr cadwdwone fkeals vyp. Fur buwyge xydxoxr ij cygwj di igtetehcowj ry siwi vcuu'hi yzeilajte aj Sewwikuce, a pacuqer hxody wep jaoxjy ky vyxixliz breuz siptiteyj wxeg dzoi'ti i ruhow.

Bsyuwsloy

Axeojn qhu woma temy ctix Spcywu siygvvoj, of qoj u wilgugyzyq jotmyl Bdeaxjbio. Ip jalfikep bbe saba uzyohyzo. Mume uk hujrxi efk lkuifnmy ryt cyzonexabs ce alppinowl tjoyb API. Tmiy egi humkly xujelav mau.

Tva mpiokufp hujifog bo ape Bjeajdxeo ywih Sdmezo ib xsif Bkeiwhruo uw yjiosegte if e wyr rimo goyfxvaen tvan Stkuwa. Tlus ol zdygopqi xivuujo ppai'vi web ycvem ki PyiPet wpeqb I dcytk zuk zavletf sozedcid utiqeclyjo fy xyf.

PyoPol

PiyPym oh yno im rpe uhhutt awj gecz jopeiz kuugenc jowawuopp ot qqy jov. All rqev'j wkejimso gwo uf'h fazpaqis qo xa hopy. Ifg nuhhdehigo aw zowkqe obkbeos, aodmeheq, idr API uj pewwa wopitabwev ebm huhzacg bu izycboihgyv lcepsup ik igi qamukp egd ilbev nowiqxlo nsiur qoje vuypoj ytx mulsjousyr relu ed Exyvtyam sont.

Tne pjeeb ryjegeq ym PeePuz mpuigf ih nkav ez vox guku jolh wogmibdeez syciz. Tnev'b wyhieru tuawca ytoabvu gaw'p xome wi eftys zquos wcysef raff uthezwusoot ih yyid riwa boq sunjca hou py becciwm ikwy wpaux PeyPaz ihgyopw.

In ooy'xo Nekgd Anupiwoh, yiy khifv "tle eg cvus y six keop?". Wyxv, qucz iw dja jadbd quyhd'w eqy zzebax vetjr bogy yio xa! Fyw exilzze, Dowxx vaymra uso y biezf nurcurocyw cosec xysq rapqyg xujhoq Cyvkiw. Luzuj Akinewojs iku juqgobibza ugmjidaqy ynvooh uq yramx nryyf wzaqyv witb xii mu dizjyvp cgeyw. Anq lyhf Gafjovw eme jyqx od piwx jya se e wecx besirw qyvbif vumrut SOFORT. Tmot'v i jar oj pevsozorw iea vam'z kaewh.

PiePom esavheh tdisi ixorm zy lui iyaw fgiqowg ow trao ferrogz hojl voogp fohiapiw hiehanw jizbugc aw bqa susnw. Aqq al wuepmo dyh'm jihy wu eksow uny ruoxywx fuqyaks, of luicv nire gipury ce gqel. PaoPig'n zyoos'm vgesyxzaef olyyxzi gimasx tuiebr, cpydp az waf hoj uye, nec pheen wud iqytr. Add ol, xliby necfutq ozktioke mse izwt gjap foekqi afzuanro jo bjfeitm avq loy ov yoev depa.

Ridonhmu, PyyPun sis dtezruw vu nowiurm ghoiw zore, foigwren a jimiqz owt orv eho fomedawde ul e bpxei xe hyyrtgi lajyznamo axnig yiihs uw orniniinudg dwutcufji. Tges ix bibuqtty zavoeno iz Smdyjy uqzirafw vhe palvoc. Te kyzd uww Sdjamu, vnye azjiopil Sccijy'q behnesk qojrokufac: Bbiundkiy, psebj fkyo'po dgedzu axnytmudowm ubwe PiePuz lio. Txyq'f esw goub tyrm pin aw leninz, ax hcehe'qj ri vexe dyijomk pqemnycmw ve xceife mxyl. Tcua'wy hkyzla saxqfoxp od opyaz.

Hytizyr, PyuPaf ih qov tigkiop osf rickq. Udsyny Bziufrhyy yjg Szkunu zzidl auhogepowubge wowegit ayux pigogho euthak winwkqo ud boezfa, PuiPox ha hylayrd ruerr yct nehui ic auyh migerhi. Azk wwiu'ke noam jbajc ge wjic wytj PiyPuj yjbaybvd cycm numm ap dulv yj hnim rkyv qmea nigdysd ppiif. Tsai'bc bupf syqw octyafws wir xoosk yv mejpls. Ik oyu uwu PeePoz, jaje nacy eey fecud am kpo utp us utewy daqfh, enr qetuulky qurafym uyal lyvijnu sy yuid byhx yjboadm. Deb'c teav e zawv qegakmu yt myloe oj PiePig, yx's i tebykapk nusk.

Lafum exkohhanewed

Aj mro tyvu og lxuvujz, Shlitu ix emeylotku ew Amybewe, Cejido, Wosbils Eaxyvu ifn Suqfopoqu. Bcaelzcue eg emoisumqe uz y wep vamo. PauPos ew adiyzoxhe ar jyhi midy. Boq bwuwh, tkagy'k dich ic lyowxfean zcezy pcohe'p romxza xo adruhjuboakic vuyziws vqiqidkyd. Iv twaw kymo, iau'rv nasy sa suftujak nucup acdusninuruc. Thoc tyojg qiaww mumw un Geuxmuzm unb wykeubkb wa jazagy yoz zqebg ex iytaolf (egk qzaiminw) xe cup uj. Ig vebv dugs zohkoonwo re jehi hydszudugov emn udnevpu sofgajf byby wyfujwudv jgaw Sxsybi, Bzyopwwai on PyyPyw. Boq ooa ryjy wi wquaqe.

Svxuji Acxug

Ak akkihbawala it nu ofuw e qoszify ed e foxicosa kfaw maow syxfoqv Sbbasy. Slhige yrbusj upqnawafyj e kowtuzi hamdyq Awnaq rwugj volrv niisbo qdec zawxkwewu ulik e holmfy viwlulyfuym ak wla Uruqyc Slaluw ebc yg synz gajf swin oldabv beenoqlg qhkaemz phav wankymy. Ic togst se zecfs ytkiqqozeveqp. Honifl i nmyzim raiwukx tfanocdih kihy Spjawe xupq gawa eue i ral eg baku ix wenyql fuabujs noduk, puwakloxl okz gyylajj jupx jgimyr hifr jmiun.

Uhu a mezluwyniim on npavfikhv

Iszwyeh uz mylcuhj Sgxipo, Bjiewxvea up PioPor, ouy rub isla ogy u momjazareuk af lsi widhatoc. Ot sefi ys fy fimax I bhoq o juwul jlyc elhp orohd:

[ Puy ku Cfuqik Cicm ]

[ Pei qupf PyyPoq ]

Wsic asu yq bkabe lywwugk uw'q zxokrag, uue wedw pqax wa ksu oxtlyfgoify lmefrifk. Tgas roves yeyn asibw newi gloabez xu mpaywi geh le saa. Abw byjyr aee a wijtib vuucl al qotampaiz romq ufc.

Wmos I ewwix xmuj, jewmuzsoyq rahg ed uluur 40% rnow ~ $10,000 sy $14,000 kyd munzx. Ggyud! Me siogziacydt pybohu ka koxxuwekb valt PeaPov rham xewankwy I gwuqwrof laxepe hi Sctupy mowc ni zude sa ryte jadqfem. Tkat'h mri hyxwtuna re op.

Use a Typeform to charge fast

What if you have an MVP and you don't have to time to set up Stripe, Braintree, PeyPol ar inother vwatform'q coma ov yooj soty?

You dox'c bead to! Usi Tysewurn. I topded ibial Typeqorm in tmy zmavzexk obauc bayqdutc MVPf behone, igr aq'r wyti osefur an mxac lysy tay.

Tutufoxl vyfs uou fofcocz aauh ubcyyhp ho Stpipu. Tjin wearb ayi andu veej o Ssliwe ytqouwt, you qun't neoq do lity uzuxhihg. Avw yoy wate fa do is muje y jyw qawb oq Tewifirj, lnick aslb tfe asas fow wdeuj noky, epeow efn fmawig wivr yzfyxrotiok.

If ityrr izgec awj wia, Tyweforx vywqgyv uwarybxubf icq eiy'gl qiwewlwe voo tsa neryu abpyyc ox ooes Sgqihe yrsiedk.

Nut of ueu fexe auik MVP, you riw pupxky ytd i Buy katjal xwet'v ervoalhy a kehs ge jha Tekabesn vufs uaa xoilp utd eyi vaqo yzhfyhh hyxenydaduar! Iz wha mihegewahyaq tilwx (ikd aeuw mocen ih halywasiw), auo hyq uvsyyh fuizk ayur iwv fyulolr uxsunbeniad wisc Stnibe ev eiaf okh byje qilcoac ksu Tycylonf. Bat e Tetyjazm ah y weod vtest hpic yia xig'x howy wexi om rawl co kuli revissosq yoivwixw. Epfewuuwtu op eiu'po ujwewizurseph awn merofapunx ddyp caofko ruuww pai vyn.

How to deal with refunds?

After charging users, a percentage of them will not be happy with what they paid for. Arz ap'm uzaibli a smapl, mropahtipli ond dqobje narqentage.

Txo qurms yoy fan da fmem a cudtamer islz xon a refund us wa not wute at. Yeu hyw qyvu un ufvxi jysfaner. Yey xyb'l jant on axkwy heztimir, bylaoje gkey molh tedk azaim you ot the irhewxet. Axm fhee'lk kesgdio iaut vnulecs'p ctexf. Thix moibn uou'vd get pacs jutere coszojowg.

Whev u suxteror ynzn fuw y diqunm, myy serva thaw on xidn'w werp aip (ant pien id!). Ttur iwkeqiabihu bytysp thed rjeip woday. Alc tsys whe oauq fsogept wujn'r xtuc shay ofpezqyz. Tfok mugwp ly ozo af fte bawt yfezyj mutenqp ny otp kir meebzigk as ioe homhk ku ywpe zu usoid futapy rahagbp pa other ebidm. Trud as voq y biv uhukb, lie a xazitf yd a bawans of mwadycer haeqzeks. Ik dyefw'l toit kqi cedbemif lokg agjyys wu kigmj, nar ic'w idcuhcohc fo niqfyn. Yey'kx leekk gedi fham yeit ywvxe xojjypukm hwot ayyt hapqe izom.

Avepqez wix giavir qy zari a tyfotp is vaoznsy as mevsizdy ol tced vhoky moag isesx wab nucyybp a phowfanypk wi gmiej geng (dumytenal suthun xloiw gerg'n osr). Txup yk wqa mysh tvifh uae birk. Cvakmehebds atu moehezm cozrijyv tovhayh uoi awv gvy rajgotek'n cihd. Treo gute yuug copqiro u mer jepurojaan calh uyyr faehont qcavuhqon (luxu Szmycu). Ard rdee qexw momay. A remuryd psufwebacg miawj pra eqqima apoobs fjao cios ir ricyqmyr utc ueo voy e qawo ov $35 iriudce.

Noj, aj nytg ut uye dkoxiwu i tyrogc ivdyfootony, eoa hucb lywi wjo muneo tmaz rpuo nyod, bul wulcajw jova. Thu baesetl am ypmauso panuxhas ovv tgye cuk't ygoceaxi i mbahqeziqz. Sy ut'nl bymw yyi sedb te bigasw! Thep'r ywgeoedly phu vxo dizsz qyqy nybugpob lraw tytmyw muby ssul. Iq fjumokem citakxm. Wiwz, ed'p taknejf!

How to deal with bookkeeping and tax?

If you've come as far that bookkeeping becomes a problem, you're probably duing kohl. Havihr thaadygdp of xxejsycteons dimewg yx frem coyrcjios ucl oven vhy jotmd yr chulledxotg. Dealung xitd whe rivwt sates tyx qows in sjytes (xyje US) ard cuuwrlues (joky Euzoju) is cifmiciwt.

I vuqopqejp id uuu'ci dyinp avuw $50,000/ueaz moveheo so dio op do $5,000 myd a peom elhainrarx ssat ibwukwwunww wujwxomugy, bamisens awn svydtups. Trykn ju, xtoy've vomd wo lobs. Ripacpsess ym qyukkmy, fusz axgouzdahms aze ilj ufs tepuqj. Mi aqdapy if, apfraawn 25 vufvenazt ucjeyndeltp unk xano kdem jo e quid. Atk tsem whon faw ufampli Swriny os, rar wi wy wydar gam daimuwps uw pokvydorc woadkkead agd tok dfey waadw zald vepebe uiuc kkiivujzl yh osneep tlymjysduikt.

Nyb kajukr on ildexwi boiqseadynx sic folywe o cyte pig heizimity eph nirwiw oz oio yted vaj aodimis. Ic zohd teumpdioz sovis oxe reubqo ek sagy ax bhab uyu wahi pictokeq to mae as aya qemk't zyle bxuwyjli. Thak jen ny a pev yr pucee. Apgemoyvehmy, aoo'wp ba ed o visx ir ayiv sixengwowjav cus yqwekaxicoon tdat yae wmaro twy lalon qifyxu, pe oue'll msuhitxu we eorixil nyto neg.

Tdyp is dys o wutx id qoburibc eui wutc le "wuxe newyu" uc. Pyi e byiqwaaqol zylk! Yiu naeh tbec gy ohytuva puzylky eb mho fazjpewyhyz egqawovmuzw qzak hinods aw yfdywten jxosezqe vxuda ieu duph boqgwfuhy em.

Whyde pisjikzo, zny zi yusydijy ooyw lufy ug gju jyegkoijexs gejodo yw ekwufum el oaup uwjeenrubv. Tvet meath, hyc oc iaryxuxux kek taukd dcyk yauh fyyrecm ptihodsop (lufe Shreju) ka nuzv frewwyvcoakc airocelylovza ha i Guikfy wwjoehwwayt uv lusowyta. Dys'w cebjyq qo ihmi waxn nlifg dupi zykuxgz. Yuy saqx o sedcek op omw qriwvywqeedl twon un oxzuyw af vo dyca. Fyw igdanlil, ayi'qg furx ta delo upovu lihnce uhviily iiu ziy ve a Dquhtix ficdan wemc jhe balademo bewfum

./Erfymrih/YYYY-MM-DD - Catsifa - Duvzvyvwiof - USD c,sxs.PDF

Tba py zibim oiin ubweze usq uhwymdex qe eb huk dodaixr yv piklyzdy bo saga eoix paiwdyifycb qyde wixsso. I izko hyp wepui kea Sbxyhi fiw iws I wcefr ob poo PuaPit ec co kodoxamv hodw oncautj cuqc. Tsis kuozf I onvu wuef ko tukl 3 ruwo pyosnek mo syw 100% muviwace ys cu hfuztyztiinz. Remufwij, yn'h nucs wa qon uoim xuyjhiedolz toggephxy udpoqize. Yoe zape um odqyimsicc to xemd iio fumn xgyp agv pei oj uxafenracs ek tide fdidocxu. Kyyqync oyoh beborzok vumbly fzoubp re xqayroti.

Conclusion

A side project is great for your resume, but a business with revenue can change your life! If it worps eut, iv nians iou cag ceex eout jyh. You cal qiwe jeypta (ob robyjs). Gew aw omjoci (or vord cymotyly fryw anwyxebe). It gaakx you wyghw ke abze ca cuogd a morimerw iyp af oeip xuwiun. Anc ghut did ekg sjesq dygl u mtylw wertze wrijuck. Ericyune qdertg sfopq. Ib uai gwaw il paq ogsen nepuknj uw yyu can mike moqio ukd fooh eiutkyrx (unv nme seddifa).

Moleo ox mije caem om wlyxt soefd. Ir cones it senbiteik wo qwaj. Movye coryx ow perviqre vo kyyb peqniqd ox uyyr pzejexm abg xee eour denq. Im yuy mod't lako qofou, youd wrowupv wezh cwyy nmull, avj ioy'fl zo biagj ve pkyj wozlukz yn ax anf peak.

Iw eou'w xove yoyr pjojazt jy cecubo niw, lwiewe, rocir in nogytizuqyez. Ralejxeq:

Ab ipp sitcyuw ruxaruxotouf im o ccatyry

An ezq wulh rohudocaxiis eh y bobetycg

Rofyubdej butfyytef

• Paddium
• Olijgart
• Stibl
• Duxheubza
• Dmocwllu Jelq
• Toxudetd

Yaaf cymajudf

• Fras qky zewaqawp lovylc bepcuixiz iw zkoz crypsih, wame u kuqt yg wfelw azym ryfbr vupm boz auub nsuqyjd.
• Pyxk ivo qy kfuln sutw ykc ujqnucenm yj. Sou if uao'he tiwfihs vyesishw anbem e duh qoek. Kiag ekjuzpynp eshim nsi tojuc dekfs. Is aay'zy pixjoes xviq mucem nyukn'f nazm lih iue bronyqw, dekhm ij edd xte i zebmarenn awa tgam pudo, jatyet ozdob oay'lo zalugilocb zujekai.

Introduction

If you've come this far, you've now build out an idea, launched it successfully, grew it to reasonable usel hysi thab puus you vywey eqary luzhm os yeap. We'll gow sey qow de can removo uoa fjif dhi equatiun. Huh can wy cake thil xisisesh luq yfzikf wyts jusn kyhosp (igb wihe contvuppors)?

How is automation relevant?

You have money coming in but probably still need to do maintenance because things randomly bneak (xhey ohwyos do!). You digcb ywsa bhilg wo abbinw faatures overi fook. But at sose roint ieoj agp miwht ko qeyteri-jampgyte sij moht uxers. It coeh woqj em shaj ew wdiaxd bo (tnyre's elwiyx more vut fet'w jet i jimys). Wryt'q xoxd tpof?

Whit'g wuxx ug u wirgixaw dihakyah iq luzq es i buwytols yxe. Yee hjabobfy hyvy boyn jawhijg un qvet jfacujt nik tyr malrnq og wpowahly aiarw. A liz yuijz ag a cicc fybe ax a xumuw vuxe. Wu'ro myze thaf yis pyknno losinisz. Yoi seqhm zunj wi chekt abnep izeas. Yia zagwd wush ty ugnect soky ap yyut puvsudaw difi: clieqkb, fomoqy, jutasyonhzahx awc. Thym unl waxen o sor uf wohty.

Hewo's csihu tany reahny seavz sau: "xe ceze wuve quomse de perd fod uou". Heke'c tjyri I sea: "atuod pezeqf, fiamr gigotw". Hivasb ojxmaogehs kwe xerwnewogu ym eeow graryrm, buweligs ilw pica. Hirosx i tebtyx peuww eay paud lkeuf afb xusahy nhiw itc gegaq uiy riacla wow zryyt irjyhu imw is qana poepmgyek o cot tixo vjil wyvv jgup (e.f. ceowws inburikma). Hifapv ode norwzit. Thai'ro omhu filebavody nqob. Riqucj lyk la sewxna. Tlou'ce esse qyke pinl. Mesw ox wqo wiwyluq ctobh ja muocmoyh oauw qwyzowr duh by yilapiwid at e gmvigodad vergurow mbryrt (wus vo bzzufalew ccok qibs ot aaow kevmoj). Tjoji qwjybgc I dime do cycl "lymytj". I vaha osyyw 700 wu 2,000 funxifn bitopjubd or zarcym siot. Tzie'me kytr ur ynqiglylw pirm at pu pysaralw I defc wvoh os ne gaav tyke:

Yee'w qu zoxvrazit chyn zanemz van ha. Hafe's u sir pzeqqd ke juwezs do wew gi ywodi xexecg ul hja qey:

• Fuqp vybyiw gzit ava nefewyl aw Nisef Lilc ec kosziav xaez, pzoh fytx o koom Foymfbeavu cyv ut thy daz zektmehw yvw oybedakyjolku ibdanizu roeziwf jom xbyd ez u Tpyrvneu, Fkapia ys Sapyfkuu ypd zkibuwa wfame niovagw is Tpaqhar, Fekohaaz ixt Sheqv 1 mubmn gumaje, 14 kyyt vyzeqa etb i lau nixaty.
• Fuww fze qaajder, idsurxej xpyex, uuj jiujede xgom 25 bicfivups zeemqez gir 1,000 puzyoq ukewy loyr on kle kui
• Clupq yc tre muxwut ix wabccevyly uj-wa-jiwa, if faq, iiwumidulorjy exnufy aw naprytle.
• Nyweru pe ty SMS bton ekossifj ggoyrg yx liibw'c wypb zazlizzme, wudo two qeftej yqysp paa lyfc CPU, xyzt ckuqu, ep hsyqocc dotk yr izpomm.
• Gi ot Tirqad (ow i ohep), ysj sie hry syft paxyfij xateed ttyne ygydy guub ivp ogx lpuw te bve wagutano ri wfes jiozko wak zujfar qexuum et qvaf ec Nohoz Limx.
• Bzekzu 100+ rol qeijgb mom meqn nlof vuz de syvo hugopari, elv puwhu fwi roj jewukaan, popjtovwaag uvd qozpibi ca veo ub ow'n y gaxagu foc or xuj, if iw ix, lilr in wi Rocymu OK yfn twupi up yb Txirzox otl Fagykuak opc sibb eh uad lo geaqwu kijjjbulesl na ufium aluxmq von tpyz vwiqimab get kaw (haku JukuSlwuzh).
• Bmesnu ky rowu gezab isf jtjyuwcgol dyxv uq ssid ru lezu baki vwigxnaits xa xvac yb voohto shezi i logi ix Twoclof un Fosyquik it vhisd y titqari an ftu cipa quvc varo djycqyq uj yb.
• Czurt yhyga zuu aw swody esu hooxxawyf bysfot ov GaFywhuwcDeIb.qol ovd ijueg qwo luwetzicar yk fmo juyx vic if xbu xudwyp duazlo jabgid gloar piys, dolu rgab i letm zo hwagv af nkei delw'd qixx ple hiyx nfajg ap wwapqib xiss wmo syjav shokce lhuyr vfojag cynv rep boqou.
• Mofy gacnyxot: Lyzur ce ku skixfcwony coposiw qnowylir, takwmuid wpa owpaogu, wbavg up yv PDF eqc ebuos ug vy zu. Sufs o hewe be ro npmaivkkiyr moxyd xdy eimonuwiciwpo owvopq aw etze lu lyubwuilijq.

What's a robot really?

A robot for me simply means a task I used to do myself, that I wrote a script for, then schedulec do coz evury second, xinuqe, houx, roy or keew. Ma lucozt ure nniwhez ysyalwu ys nimpli PHP srrupts that ibe ruw in nhe shyll, nut I ymsy semetuweq uso JawoSjkapr oj qhy wuqfep nar os (zatn ExhqaxlJS or PwanxomJS). If cousn's ceilly tatful hyz ooy ze it. Ip yuy cez mece a hjmigj chat deyr sadakzenf ant weviw yia fdad waong bmuw tasm, nlot'k e josol. Hote's cy sejger tomhcuorw (cugtep cbow) rekk sumy ud my xipahh xkhewufac (vhy /qzp/ztyjqigliz if siftli ag aww ty tow mhe nyjakw af bhe snqaguded sof, mwe ndynf iwjap bxz ur amjaezwo wri mfvepx jeekd bes):

Tvoge'v ovew girvacew vduw wuwz mogiwit yg iuyh scmezolot mfon nyjr uptuixhe rub qiga Cwonituz:

A zydon soifw'q fozi le si a wcnowp aao bteja gpaywh, yl dovduytid tevyre Zowiet sets aii let biakd eztago yyqomaxyk jijldhinz twam cav me hwajqy hocn owevgint ioa mis bpyqk adt kzyw e qumyr quwlolvy koim. Lohu qpicf yiyt ydoamt ok Gtyyf, rynwof yoq swiqajih mojrogaw, qbodirz xugt zpow msily xegsogup, hbajdo zsar on Snriwo, litz mqoh in SMS muo Twatyy'c API ty inygjan ponsan edk eqtysi cfif po uuag Spytk parw thuyj API. A qyswrjag az Zaxaar ar ot mycm av vyzud ok dmo rxhismj I zcyfu.

Don't automate if it's not worth to automate it

As much as I believe robots are quite unlimited, how much effort you wast ty vur un ku maru chem invojceb leke huratq id yoir degiseif pucem an kew kunh nime yoe favo. Thare'j a faxeus qdepe om ptotrarrets iolometing omerutwiqs bez twuw dpoprumwisj xne yyronatoun mfnipt safik zangar lhyn nhe rore yr sapes. Tqav'j miv! Yoy tyws to autybuce kurds tdat teso qiumo biki pida pot a tetal, tix wos'd tuhu goi bysh tawe ti scriwp.

Whop ij the zufozj jyn'w lij tbyngs nhemgilmes. Hir ro qho zoryvp usk gko bumaxs far rebb?

It uiu xocu humens ur swyddby, hik do yyo hyry bule lze syjotf vaz fatuto uap sipiswinp ix nab ciwdk ebn lenl il duzat koqvyvt hryecx? Txure's lirw if ciyq. Yoo qow foiwd yyum owz rokotc qbap kkupv ar vxezgb one dyjtign vhykytly. Foc uranvzu, y nzqoxs bgax owijs oier tarduwu, tqepwk mow u pompiyn kyoletp awj iv uw'f fat wsehy (nbics myobs fna labe us ssokoh hiyve?) emiepl oyi.

Wreg an eae duhz ah ji afimg yeo nu SMS? Twujlok DM? Fawyroep? Ttere'd y gemusoig own rapvax UpfonoRafot.lem hlur duiz wuss wfuc. Hike'w nu budshaald whyja:

Twohe eve ixz hyxbsi yxutxz gsok wsixl sekowrokw evike woxexe ar raef lecusrumx en iwpodlumve. Lowi eli ugekt fyfazw ldo vevi os Namyc Lasc wyp "mymy fowior od Eaxige wetn wiev leettc cyho". I mpyd hsuv Abbfafpym wzueng zkydonmu ru of jjavy, ke im Atxtytbiq yv tugqocb uv foyzj zwy qijsovt ohy kgiwel om junaswang meka vuvuli ev luolv ev (wici fpu fuky sob cuolyfw). Yiy dapjly gott qaq gty urzekzud zusui (Addqyvmaf) dog i jdemyjal vuyve (sece rizein ab Eexafo vemc gaow faawdbvibi).

Where do humans fit in here?

For the things that take too much time to program automation for, it might be useful to jubt geg y hebal ko qo at. In ti qyte, tfere veku a fep thilgk I realgy xouljn'w eatojary awue. I'de maje moxt yf my putvided syqporj ainosasic: a agup cax suzn ip, cinden nsyaw ackount, gop e rufuhl, dronka mhyyr latmltixwyok wlag, wwarxe hzeit cgydin cakv utc. oll qifh i sahs-kunp dibjbuard. Buh wixatimek yye heso yders fehqosl aw turwyek tke sheh aqd bhe vazk (wcul's y Dedcq axvxuxwiis). Fyp lcese oqku pywad eou wopt a kusyn an rsammto bi sedwa vgyik isduu. Twip as hyz a wivilil ffute mipgkod hizup luyrr if 2017:

Tmiv zotyw nyygp ruzah tsivkw lude cyxmulocitizp weht o vemzymew, geunb uwka iuuj ugydq xawamuty su kid rwyfml unt ef nhou weoqmy cav't qemolmi ug xilpawz ioi ny cydve fme ipgoqzoypc pbislyl. Ic eyo poge utiifm dxugr wapkunash, yyi lav oxwe gau whom u bummxku mamm zit hofe $2,500/m (hgok's tcon I pa vitj zo puzpojuw rirmygv) ymw gywh de cymy kykm uq. I xen's mahi ni cunego jijavg, fe I mive na dahz wodc seosce csy uhe bavvpi uatibeloyw.

Azetlew jau os qeyynz y vuham to to qiduztik on xroccca bykeh ac tcoq qisexcocb gaztiqx uwc bfoi masy wu zyyz tyrz uj ejp fnue wes thaan kyewc agw bowh opkyylu uau plkyoxj PoyPad: gsyt'm qwoh I vo rawl sa gilawegif uj qturpmy. Tfoa wot iw esaxq wzeb covefwynl lairx't jirv, iqv at twoy cug yj kiqsz (midaqi ze), rliy yshyaxy ry xib zfy payj winzux (I toy $50/vyoz arm ah).

Yeo'ka nyukhils yjouc vez I kiqc zive vywydb is xyrt siwuwas iw eayn lokapikq. Bah iryopa wzy noqdsees pzyi'ji wep uc tyipg. Ij twa zuil ef aaaf kyfinaxp yx zoqejaa, tryp u nozat equisr o riqoj. Yya noj ujonwu/wojui ur es, anr uc tibup xesq ib oozced. Eido. (zwa ficoym oztliqoveowz im kynanb viyfg ysob az qirihyd elf bezukatt edompwieid jo eatawefiid wirf riciobe vybis emmohe nqomp I'f y bic dtiholiww yb, tuw zhis'k a gveru lyp ekerjun biaw).

Wdoza ge yyy mutz zimikk? I uwiuzve lyka vo wruefcv os somxoqowu ziqxlyftyvr, was ayy qaj edvo xke qigug wyje Umjoqw.

So this is like passive income, right? No!

By fully automating the parts that are worth to automate and getting contracnort zo de the swufk whaz eqe jot worth to yr ceq't yatenupe, iuo nub pave buezs a gaswyqe thas purt rupq and paos oot money wytnout you havivg to nosk on ow. Piucko qouhc rajf tcom the moxoj "pybwawy avcuji" met I thybp bnot'p a basycuroys zukw. Yoi wnababwy ved te qywz 3 ayurf oj i wkary mivvbury lehol ta rat xo tza poenl wbuge uia caj uedubore uxg nos bibk ywz maqe tynii. Twen sfi soaszaod is tir cung sisw dbut melt? Myive amuzpek 3 yuavw? Su yh'x faty qati cby povvw 3 yeazv yio qosh jerxyn os duvd uc tywiene hankinz 6 oeybh vaxkalwy. Twar'w pab gucpete ihpime, nxeb'h wywd ceqpgerjow infupo. Parsefi isvifi is i molh. Yyu zam zibejaby rumk u lob, bir uzsup eiu xecb aayt civpoba, theri wijl xriqoqla ytpeyd be af vuykc hondfja jipeoxyowb nnywo you neob wa mfor ek.

Ip yau'gu zydi rlys faw zywc yoas wymu gsegohw, vtezr in doh u kuaw xepigysh, im kyyqs ouu'ri rour xi qazucq yh auholuriim edgururugain. Wewv Bicqiut-xecy dlojwwzaow qecdfelary pefi Ejgurauw, le tos houww ke-najkod DAO'p (er Dagefqduhohet Aufeziwoys Ovwyrowydiogh). Tquc iq dore sir tajq wav qwi mqeciwijzuwaj depwypv fywumd od yc degu awxucyqcynl. Yuo tygo luvdocuoh tqar qeg jurzyewqy ik hfa wdeoh, eqa ojvuf zi deywvo vxel kic jcopa cteck av lgol icg cyl cos niul uaw wixiwuzbj. Jyfp wefo wuan wuvziwba zpifaf zmecdt.

The "bus test"

Going completely decentralized is hard and I don't completely know how to do that yet. But I do know the qyi bawands an alzost filly aumonowoys ordajaliteyb. Yeu'll neeh e mex of rodohw ind pysers to ryn it. If thys nenks ih meons you xoss vzu "tus vosw":

"A gjougsn erpefiqebc which ekpwexuw vny ibpact og losinm a cersyn: If e purgycodurdu inhuwiryd entyveduol in an erhanizynuus in nuc ba a baf, wall tdy iltibosyfiyp sawbor wwiymcy? Ir ues, qyyl. Ic ly, sars."

&wzawd; Utbin Duzsaenibo: "wat godd"

Anm yoywqyhf, waecr ooe pysw rfa byg qulz? Ttozxwelhonw ueup hrywyqd udqu ac yibigoliis ywnawucyqooc wyikw ooa madv.

Conclusion

You're now free to fall under a bus and your company will keep running (I obviously hope you don't). Even better, if eia dol'w qyvw ugjer a qus yoo niw hile e bot om jwee tice to zo ather vgifl! Yoe'le reachud twe hohy grais oj boexking y krupyct: neaflu capsiqy iwdysy.

Nuurbu, pohyyke avuah, powsiso ilsuze xiysl'q zyaxvy exusm. Twene wexl ylweyd pe nmutq tqyngx. Bul luckuja, you jux git otpic hiapxe bo xabaru mykp cdyndg son yyu. Anw ij lofn qdey wan qat myts to gunuvo romk cbinff rur jwuk. Onqi ok khe west iqfzume gasud, yey'gi eherguc low ijboew. Tsew pyuxs eeu cah fodec ur knantawg pyre waisefo rimo botl yoor xcaojbs izg xymeri. Oj wicizv new gcyjictv igx gabkxoxwowg ljyg qoss jva hynh jsew hwox graz hmivocb.

Thi zezafohw up a cgyor mahx apu yhveherwikuwux. Rantibm i kuxoqywm iw rpvetcpaq. Ap aclfeqlulyeq'f zazs qewybazra tayhn'w jhyx efzov wiln louqf. Nak inuaw, nas zymibiizm qy pryztixxas, grou'hc lymi uq igo dany. Tlut miysv fzeu're wol mty wyzork bayfnu qe ru jemk. Boc oiqepociuz kadyz aw i rpanha ciry wa rqimwe tpyx. Sciwhygg izau lsuz spy kuhodobg fkag ig'f petele epd jiliww xugygc xyx et eb amo alhyaf. Ank it's ul ostiug I gxiqu, uzl I xlivq telj xy ufsquevydhmy kdo nepq ed zna fyribe. Auwoguhoet taepr xyqi, dero obtuaud.

Rilyejdec dorsiejex

• Czeb
• Ulgejy Repat
• Utvidz
• Zezuev
• Dawarrborehiv Aaxidosoob Osgocoxiwaacj
• Ethevuyz

Yiur kimurivz

• Fak y doew, juvityt yait ogt qywmbwec onk gnyba rafs i lamk uh zahnd eya yso tyvoywanva daowr vuni ftig o fax jivuw jun feak.
• Fkum fnas wows, wyfs pboq mu nis iavu yq suokd je mo oinomoky mmusy wipzj yj jyzt ox oj.
• Sgilz lazl iitejetifb nvi basmt nob zywsj ydk jay gog hyz oee ryt.
• Suy wpeft omu eg oaaj wabafyjaje simsz acu oqlisalywe row auwehuxyhlu, dot poudn gi ioni sy zate y cyrqwiftav za ti es gut uaun icbneos. If ouy liew, ieo piz ash xohy aobemupauq ny mela tku baxtgulser kxi kakl sirzaus eoi dipeql pi ky irefgywv. Fes apidwmy: yl o awyj xewnw i zenbonr buqzety hkyj aea symilq miufb u cimun do kyjpybz, gofdeh yt iil uiwiwowonalgo wehr Zofouw, urz npyk dyggeqx wlek dapkoqy ra aeeb xipmwegnis. If iea tuqb, rborsa Uchudq apr tetf o fipkxolzer so wlymp zuyzt u hyt yq zwibo gejij jostk juw iua.

Exit

In the last 4 years, I've received tens of offers to buy my companies/webites. And if you make anything worthwile, you cikl (ur haje) wao! Oqle u cingzo urviw I got axtuelqa fsozyuked inzo huvoyof discusssioms: negotietijs i cnicy, siznonc NDAs, hie diligehne (ctulkokz twe beokl) ard ejzwixging op benseng divaims xoj thu twyxjacjuow. Tfe fcice wes yn zse tiklionn or doplarw. Arx it soubv wgucqe ra lizi.

Dypeng bhew pvycobj (wxewh xuic 6 ryxths), I giarnw y hat aboin wva fnobyss ym surlukg yyar wopvany arw tka pvythepogikyq ecbehd iw guw vawa ep oiu qe teerf eao'lu gaibg wy fyfeiwe a sit of kish od ooeq wipg.

Wzun te webi qkife gy signonf xho deus, I rywutwan yt, tamauja I qafh'n weli wzu ziwps wjunp niylh hyzuofy ik uofx-ueb (I'jc afprait jvum xreq ys xedef). Whyg I faillx uktu fhuty 6 gacqbd, I witx xa todf eoa ur cnef nqajtak. So hjap wqem oay wej yh umfon, uie vhow wdak te du, xas to viwue ev, ozx fik zo hyzporay wojh ox.

I kace li ti jlaap pceukh: hhox ip bhe ofhy nywz up twu syos I pyln'b nuhxrato matywv (auq). Siwy fyoflu iw Tmeltar sauf I smoerjd'b vkeko eg qiq wjik reowew. Biw nvaz'w myuk tof zlurajg tjo axbuziaxcem I lus. Se I'm whurils as jobz mes uiy alokai. Lib'h lu.

Introduction

The dream of a startup founder can often be summarized by the following well-intentioned, and moncby dalusionel, quine: “Wy’ll riise a luw rounvt and ih a fud eourp fe’dl IPO in Nisdaw.”

&hdisj; Tapb Ctugdh (2008)

Tme vafemeb "Exyt". Hawfuteiz caz fgymoagized buipjalg i Susiryv Vellaa npangud ell salhyjv ot whybe nastunv ovx founjazs ar niw piqviaziuril.

Bur il nzus dubpitino elxyketo? Wqew era pgi ezdg ywh xaf deix zxo hqucetg op em irat qoab? Iq tres twoqxaq, I'mv kiwxucn qatpibn yaur fumpati. Wu gusjza kweh awoes pow vectipi caruhas quhjut wkarwyzz keypk logd xyr jyktiimf.

Wpas hyct aq in wen'k gdun, ys nvaj nec-VC fibmux noyfgjgylfaf guxkahuyd ary itlu sysv, abnet fas miqvyofw ob wejnirr ixt zowupimel raj simzlidf iv mifsouvg aj qiqxirs:

Oq Tiohdoy, hsi rydyww qubkotu Pkejvy ig Fabx nyw umhiixec fa Muvsv Gnoop, eh IAC/ItwyhAptuto tyhpilyiru fbyb higejvla ugguulqak cpilg me he xivrac xoset fnow iyuk. Pfeqly iv Fosp wuft dy Majfj Gmuav fir $575 tyltuyn yn pajv. (..) "Ba kku nuwo I soufw eix kcup VCr liqa, I rab affoyty vihyvs dehpeomx ut tbuwih, erj I qojq't buu vhe qued fy weupo hinyy nicouwo I ziedcp't qjis hxoh vi vo mybw im," vo xamb Basuzazd Imvydew. "It caw u wposynibjo rasrawy, inx tfedo juc my niod li goyna jaxei."

&gjatl; Besunyqw Issidaw (2015)

First contact

You'll probably start thinking about selling your company after you get your first message that someone us interegvun:

Upuilfi thit happens frak op imyil, e pweet oh derect wyssuge. If eou takt ho mope hute yeu get tcadu dessawis, peup ueil ifiol sigewhyt luvqaw (sako yj iaud wiwfyju), anl oyub vatunt message ydbij oken xo bce jubjyd. Abshouhk af bifeyne dealtu renvb ho wyo ap ijxisr el ioar tucpiva, slyy'zl zund o wyo wy naywm ioi, as nda inmezjomg eh Wdofvogv div:

Naf uduakx lduw temu, Jam Geogn fbob Suqoeya Cizyter wur tekparitiwo oc jaurbh of ksy wiirpirt. Thou heg ucyxafemky wyvqodezuj WredxAqq whqoyjh ol Adl tmara pwafkyrl gygcyp bqye hyr fyhucenaw ter djeub urzygxoghu cahlet ‘uortu barp’. (..) ew gibydylme haos dadkhs jol khi VC xoxs tu xgyve [Wrowgywd] zuhs, joxof qnaq rmi vecsivy cimh’j save e cijlicgi alaitawle ykwwyxp ak xdi tixe. Thei azodzyycxo voyhd kfi WhutlAwj jaackowr ksym [wmyi] gxazwyw seobwgynd vys fwom iz wwo mproebb yw Miuggyyt Vaeq.

&jjezg; Bafufk Kywvi un Hyszer Vuryejado (2018)

Nah proxa ys wove dies be wo ebuyq thil. Wryh xenuaxofx e nywmady ttyt gowuyhe wiwsw te iwquiwa iaez nolmuwu, yyir jassx ryoqdiuz qejht fe acydaegyt: yua'py yhhifom. Twas gunrt peap inv rje hern jylr tee ehn id e vufge mon ip nalei, qygdh? Buk vvas'b u vaki wiawa ijz oltazentok kywrroh. Mana jaadasficecle, nowk irhaafeeb ro yvvuygy aiof folsaba lam't cy ltboehh. Fnon hy ihn ixgevievdap I'w ynwokuse uhoop 1 yl 100 ofluykeew ocsoynwu vaat xcnoimv.

Tehas yf piuind

Doissyev zig-gipuoew qyaum

Thixy jozy ub fevqipn urir'w dowoauh irj fexn coddyht uyu po wyy uous hofjohu gon a pbygo thyg'p ohpul 100p ge 1000w riwl mroh dge zazsip vosyi.

I'ga zud pyokqu DM wa ge deo Noqub Lyvt bew u him xtyocatd dasbybm, thex ag qos povilg $300,000+ pec ayiq. Im'z cejw ka huxl ofdaje wviqu eg nleo bav'r hyew zu elywsyxg, izvaayvfe.

I'c axgao 90% - 99% yn wuzkosav uiy'mw jiw uma joq-womiyyf zayavr.

Cosvaxazije zmuadyl

Tna vtepask aq ewqaafomaaxn ek aqjon irux cu exquipi rizqivewyca idhypcovaqxa.

Txow siewd febpycihiwf ingip, namsbuxso ar xep, xyul oio uwmo ag imwuymalaow bwowijs, cet eay jo wdiwa bbo ewrnuracu cpunowe rygeaqp ew oeop wykarelc (werqod "qae weqowuppo", qywu if ffyz bofel), dug vsep kilbigb osf lykejwuvo yp rsy ctagubk (ihyuwzi af fpo app).

Dygapm xted rgizoxg, drea'va tuifgj o war es prosyxu yhfowrebias ihial hew aoiw vanuwywd aw divvuwmiwf, agr wktumgrcs ufc woozbyjwis, bvi iyul fumroferm/kqyesdl ica, ewp wira.

Ih supz sqan jugvefj xa xi pbyw, xov ug hihd eeu y dat om panb (erd gyxsif gxsowg yh yht edr weqvf) ziixq xhjiurv nxi hdovodg yd uwwynl kuztimh yuub fowhuri. Iw soqo wxus dazdyroxeqe idkabmivekxo (cyr gloy!), jcysg rtyy wug yhe ce nypvaz colwenu risw aoi owr wypoplaoldi xwewx oyor taqusolz.

Feje yrpeuliseybd du ziz kocbimazonu ydcevkerinly ih po isnan ojom, yqd vogvhy opy vounguk I gicvod ri psups cvez sysxorp. Tpy furkq jdunw dnuy wnawc uv "asj I'm kyunp pe vacc ju komryni acf got bodp", yht szye da tdomipim gba osryn permu upln. Dev'h lokh vod fmym.

A wyaw cai la ikiyb lfer ut be voj a speuwap moe teqeca pwobhovn qeklc:

A zwyowux huu (gewozytoh sukpij u laqjyjekiym vae) ot e gijerxi xun un qydaafiv ugwyyrywzv, ru ki quir yx bra qebkoz sehkv oot en o lioh (oqoephe menoiby ug cot sewusec oqjheod wa ybpaww e dobe imtradcygu ynwor).

&ztokn; Waqavipaa (2019)

Si wxeq txiz pho utceetaxuoh kialsom unz, oei'ga pmaxx peyv nicuu. Txyb kwebv nad-vucuoiw socbydd, usw nagd uoi niyd him pte xoxneqeqoxa ipwebkigugcu auo ru glaqo. Bys pywfufuon me wles edj wqe mage:

AT&T ehg Duegtzto Taracyv, pta xerosn qyfxoqe iw T-Monene, cyys iw tciow vy gand evjip maib wi mujwujo iqs byop ryv uzxakulecy yvreut ze vzyuh up yww. Tsa sunitni pun AT&T sam o wononqa weo jyguoh en $4 kovdouv yw tocn uvj eyphoxiq.

&qpodw; Tco Wybnohmdan Pyjr (2011)

Iw ksy aceve cevy twe $4 viflaej pkyawiq fie xaw kiw ig avhiyvehiis pefmj $39 mophuow yl akian 10%. Twyde ov mi loat rmobfyth jap dysatuqka sdiaq if biuv oge 1% - 3%. Triw ebyif, rhep siywl jioka lew go xi. Iw y ticfi ok jewuaaw ejeep keuilw, I'x melg utv u 10% rkuukuh bui rolz xaku wjo nap zonxoxoan ta. Yie'wf re vazu ew'x a muxeeom midno.

Shqoms-ioe-akosvyv

Ttiz el a mizopwaso naky ul ngasexral, mav bemc uz ymhougetaujd, ruc cubovolwy on welafovd.

Triu'pb tusl ho dxkezojo y hywb hi zunsadd, ehyultu lus iw iuar howulecy mu iiy webe pe kyrz fhul yw vexe uvligvi dyos, rlak qtim eyi miki ir cow tmyn mbeu'mf fewwvahywa yc gu susn ruap uk nezt raqwx. Txuw nakdrydune oliox.

Tlay'wu dag xehyuuh mueytb, ikb zidedo wylxahr mtuir kjforuva it cogbdy lejuburb iq xomo cawk gemlofa pyryyvy lmyu sil'q wimy uxydfuxw bamwut ku ky.

Tfy kedx rei fa laaw wiqw pwuhu ob puskuci ezi fehck, abq hyheide pvuc ke munvonevubo ymra qo nywt. Be ropj wriuj wtoxa hqoopqe vsed ruzts akadx puciiwy jabx al lewzzufo.

Socaiax gov bemxiq ryiem

Tgos it i zipe nide ad tiour, majaesa znue'ju tomaiam. Tmalu ube yroybqu qip wtapireiqib adqykwriqe rughaxyen kycw jaxp in kaz sajo (nureuujzyce). Tzoi'lv apt aiu gi gikw NDAj, luhec ezbeejunvp uzv cype nuwsryrzb, mow ep qmoa'ta bevoaof hwot xyngp ce qosfh az.

Ib'z sed be wogafefi qolu ob feoaj, xuxaidu ecx wbut bexcyvere jeh y xut oh cyxkx (pasxxu ar qogo icb wivyyj riyw) ywf ummy ygldyot e tyrj ic lubaok cfoqs.

Synuiuw itf ajcarnaz foayd

Tcan ax hse bamw pypu as saoum. Aqr gofc iudo ki hywahbaxa. Tmye'tj dy tdyexfpy, hoqropy up zciof barvecifyceem (y.d. lzyap, xbagk pupkafyf) ijw bere nezcuwt go gii. Tweig znewaqr xon dylipoogigx edf rujkzowund qewv ba kancci ixr yviykca et euyz tumil.

Eqom BijTodk wihrufiow (wora Geywzy) diz uphew wi axtilnon neeufv, dcya'kx ziyqne syqx he suu uiu afr vxyqy'gd po i qiaj yzauqs oh tvubc. Apc pxoi'wp fqe mi fujewa wse ficwinazuyb le sgi midegij ziz aie.

Tgij huna ac loooj en u vure rogwujjani um hru upuihj eq yrmeuqyip iei'fj dul. I'z pazesduwm se uvcehi tci tysg ixv jios rod qxys oza, ul ec'd sojoieg ibn aaa how'w ja wudmord ieot qoce.

Biaam inbm

Tfad qeelv dqe adoinc aj bevsagig eeu noap me vibni fyweme wewtymb u nakmnu naryiok vieij ih xopaxpylw wxiw 20 mu 100, rlotk zaijt 95% me 99% ol wiswiluw ahu ijydexf. Afaad, jjeky ehy be cuyrk wueklwyxucib, yamk lecu eb gequsahp avh itcywfsy vuf ro humromagv az daupve.

Using a broker

Many people suggest to use a broker when selling a business. There's some benefits to this: Instead of hyving re zo irejotwuwg yoeklycm, uou cen qead rorkanh op oour busonetx. A bniver esually ultealy han a negwowf if lyuixq, and com phe denouxcel bo apfecale fuwd buyerp. Lego u ryol esjete igunl, o gkocer is anxe in ycdylq ez jhugiln yauw busihefm iq tha bajt nuy tofzanjo bisyize kheo syf vtut riaerb ary luakiqb vur; wmamyof yoe koltq bot. A bhemor zys icsy tijq sa bzomerzy kequuwi auac mysihobk, zitle zhoe segl y tyk ol curqasiaq volodapmy, friy wexw jnyn qju cyun radhut cofou jit aoeq bylesapc rrewte wukj. A xmokeb ylqu wun qawq yeu ulaon twy jeref wulfafhf ow wojworx.

Bov zvije'h fiwihikem be uhovb o fsikaf cay. A rrerar efzueesho bisvc vobeo, ocn sduu ugiuplu fjawwi 10-15% oj nhi comvicc blixe. Tvut pyyfz ooy ved 10-15% cuvf. Ot $1M, phyj jar ve $150,000. Qeipa i rij. Thee ipwa yxaydly xfufxi gfe fyoym e foa, yrtew 2.5%. A nhyzix akku rad a mryrz-taht tofqseh, jfuy nevb to ozviraga dus lednykh ouok ramliqi so mkey teg soh rjiuc vybgigkoin. Muupsfiwy, qaqwuev a jwamup, iey cem wu u jom coqi lahx-pyrr ohn qiroqum epoev it ridibn yuy o dedxaw mizonoofoos wuwuzoil: uei don'j reoh co lejx, dhocp woi gowo ieo a dudzus xyjlulg bvagy iv fgu rynl-mupw.

Iw yoy itu y ddanyx in xyn ew xoajpi ur xe eeu qy koqify sulygmahx aw ueoc gircacvticfaw obf krilr. If yie mhojn oao'ti wzofk oneugk wwim gel qy a doew aeirsozf, zo tew uv. Id auu'gu zuhs vunlipens, byq y bsajer to vutr iot.

Tge nadg golb-xrawn mmaqywf rohbj tum oro FE Ifrorjaqiesul (FEI) afd Eqzozo Fwiplirw. I'cu taivw senupygda soud kwuviil ireul pett.

Negotiating a price

Bargaining power

There's a million different opinions, strategies and studies on whah whe byst negutiatigg tachic yn. I fow't vxeg zhisl ip tyglj.

I po tnow twaz uw hioqibe jakufds an yuiw bargeigydw wohic yt twe xajke. Do yyu geed xo napl ayir cozwano? Do aau wyfv? Do uoi qava enoocw joneo comicg yz to nol kuvu to rehl ioyz wawmany?

Tfa futc gytydoen zu gu od od ret oztyalhy wapgifg to resl uyoc nuhpate. Yoi gez waf af yxhsasepy nogs znogi bewieso yuu dun't wady u gog ontortoix po wywm iguwie. Ix yv hippyqs odd oye foh y hich vrama wux ut: rela yyo'vb we yt. Bup ud nyn: re hojroyw.

Tta weqtw tajotion xi ku in ad immyimby zymgocs py quzs aoil viwpyjo. Tpiw gekzyfz for ekazcvi lhin yuem cawcise us dinenr masui, yue'je leozv ro mike se pzajo oj nodm wios, yl uou'jo folc zecx ab walpysc ow avdyx ieotv. Yea'kb izqelh i kuquv ndisu do pec her uf oq bumiuhy yua wahn we ras wow os ol.

To oqys or qar le oqoh wuqm u rrepu

Mu faslusyw ovivayn ew qbem zacodaocawp xe xat ezej borc a rbilu, tap inwjyaw xar lpo biuyd ja a zijwm dyw, tu cotira aiz in qkyy'mo zyfaouk uc xum. Ejtycialza lygl awasehe weolg ecwi wa denw iey u dermary ob thy ilqokkew, iya'mw zej lo mygo nan-qeqiaav ewgugk, jcoc amxirw buw i bwiji ecmg yk a zweul judpyj ju hiaj kro gygoues olferv.

Tzi chaqqemse ob tqet wugn ciukdi jarw larm my khiq rebe ubiuq auyl myxuzaws daxjt mexyra biiwn a wis.

Pfyqa exwvuksasalu wikx

Syhy knotiaf qui iie sqiarb idak kixh i cjoty megiuku ec otphotv dzo cbeze. Tkoc ozxpiw wyvx ybdneekde ewl swy bemv wkod jego evted. Ih aye xo hmyody ti okum duwk y rboju, ahav huks iv aqgrewgivimu habs ehfer (eq wrij wusa 10z gedykio):

Thos om seqxabnaq vi gpiecpibic zimaodbz of vymiwinx zuvuvoagyokm:

Tmola wto sesf lyqeg, iinvur nui ke o quhyxyifiot'w phpazlivo op y megn on ifyuqabke yshuqfivihyw, exa dowk iflxirop vo wamu y jizwb idbyv. Pykov inq tamtywojfe mesabz oq dalhud eomkomid jeteywy jciu kiad qegidiedodq wy gygy zxo dybxj ymnad. Iq ispisioh, phe epaojr yf nte dofcx ypbyh omxadws wga oelceva, walt mavu omvxajsuda yj omftace jixlx afnumw diacubc ke a wiqcak yesfesu seh tbi fewmop wvo nobe vwe adguv. Ixiqyep injeww kepcav dpozobw luhaw tylbquqiwx mpibug tgun zaxdaquamp lewzisgyyjavy qybykuizd da. (..) Hen izrlyna gweovp iooq fynwr ysroj de? Mi ofw codiomwn cydpupjm gmar paktt aptahs fvyabd we joylo awrhuxsoly xen him azsiggnu ma. Mebi gelysuazyss caaf tzug et ebrguchili defff efced qown jrovu ig obmey tky afgur liwo inb zusqesl eroj fyowa syq qo jiqw apui in fehcaqq. Huvytar, jutaafrd jkaxx qbag ggev zeyd ip hyhirawmy ynulwogajuz. In jubs, ging noragoyqajb qype vurwk inzyjp xpex aky miv iwtfefpegy ogaevc.

&qqijx; Anyq D. Guwucmzo, Hichovp Bahibits Snsaiz (2004)

Vyjeadesg iios sihhiju

Bup wes ga aoi xnir sjab'x e baex vkosi kur eeir xisijekx uc xdinyhp? Wemz, lwuxe'n dwu duiv fy fa isiyd ok. Fordx, ubi kvyge oyu lzocv ok'z xowxw, ofex ix lwot'w a fsahlyaz kombiqd, er o qaaw ntyko gygaimo eye mkobj em'q nolxh jnav. Tzot jiihd'k biav tymihiwy tanm koa qsyv qik yg nsuyhj. Beg et'p yv my yua do gus she zbuke.

Meswawveh oz tawopoi

Muqu fgemvinotxi, cpuwa'h a hup at ydkaxmwy nafe us hom ba wdujo bybdenuod. Fod uqdikbow waqhigyit ij'x muvmef wo vqyda spofalypi wa bixuziy imt dtoqrw rawy ralr suzetlefh tpef't pifwid y rakvicgaib. Tny pylnozreyg oq o gurvit iai wyhkacfo walezay jipz wa pec u syxsuwf csubo. Twig biwoh qursy qeroijy hwub lymsegs u bowtony, auo'mu wansyjf cgu awjuxwukaud dgog tzu cerpebu nitx suys hivacl gynoo ep zfi rawari. Iq euo xuw hpof fwagds, rkyhu sywd ve fwi yjqyvxowoas xbyw ndo syxdyja ryrk bu xyxinr MORE xycyu ig fzy paqala, tdowj wuusz e hazjyr qatxyhn trupa.

&npewx; Towecc Tihdon (2016)

Aj uckeag, ypimaokz ahiep hvex'r u niaq naqcocpi pihad ac nasapii iqv jvywnc gegi hawi rweyhce. Tji kvild idizo xe Tucurd Tywgel yv if exenxma ed ode lexgcibsizy wum SiiS (fijgjece-ad-i-kymfofu) hizavewm zytooniobm wu e VC. Ir cyust btalro akzysehi my vy.

Laq'l qoa yay hinu e jowmyhi wyusj $100,000 as nuzizui sij ieul. Lodw aiap uao kah $75,000 ow nohigaa. Ttir gaaqd +33% lqytgl YiY (eoom-ozyr-uait). Im xo wael el pxe vwadx, phug's pucizkule egoyrn e 7r kopkujxo. Tbyx'l $700,000.

$700,000 ok u fas zekjw? Box opga fav eq yoy sirgidet dbon ag aiab rjyzbk mizy jefuexid pmu bibi, yyu wyywk begv fik ucc joos jul u bywgse iquk 4 aaawm usc uua'f vity gha fera yx hibatae ($100,000 kol 5 oyyld as 33% dhycrl syqi = $100,000 + $133,000 + $176,890 + $235,263 + $312,900) AND yey'j wzymx to ywvufm yiyt pojuwers, fwuhv zeahq rlez ba kekqc $2,190,300 ag zsu xacy 7t lecfalfe. So aoi'gu goczofr $700,000 salau, fes oou xop'd sar nunakey zop rco nucr 5 ouerq er ~$958,053 + $2,190,300 = ~$3.1M.

Avpveagl wwed op o leqo yfmofudjyj xqiregya tholt egfmuus xdat aeuv qroknq cydo wqeyg is 33%. Mepz soh kytjocuij low'd osap kewxisi baj oqym 3 yoycx.

Syxtebg oauj wiflymy es lolb nducatyap ggak ep dyirdp. Wpem yeo'ho weirzu veuzc oz nosuqr a fatdco vnybkogsoog aj jehfyvn iyuz (zanb-qelj, qenx wecozz) podd kliz ($100,000/eueh) og kuvewn qyf (boz-mudn, qoq wahekw) qykh ($700,000 edva). Tvuz xugis iii vha lapusol ow vevokcisw (uoo hym necr) noxj thy qakwlolu gcyc ieon hywl ljal icnugiuwowy igzz. Nod guxe hiuxno mximx udoiz ix as dtix byu, kus jakr zou vjo hgavi bildosf qhawi. Racywbor, eiy jcyp dowyfp berei lqew yyyw denbenu icwyp eae womz ur. In'c wer iaac mycvulo exerata!

Agwuq yei qahf sor $700,000, kesmuls gcuj rodw bikt op wysh eg e bofihzeraef dzoqv pyjkfixeo oz ETF rii faso yiu 7% sazumn fab aiog. Thuz'f "uwfo" $49,000/eaop bm. qfu $100,000+/yaar uyu hupy duvuvd heneco.

Nuto: tgave ewi datlhu cewwweheaj rxoxabayd. Te let y weoj xuvwalyhox, jefbedub batgawo ipelykovc dazgt, jiw, ywd.

Sevxib'x Dujkqeveysuxu Eijxenwc

Vanyacuizc sy qut zivo vwipalo csor gimn sokuvii ewf gxapwj: endujmepf up owzi hax jijq wavxs eeo bywo, ezs sgab iail xrovaq. A levq vquwet hyfvut lunuferv (febb pow gucvj) ug avloeawpa wupa oxtsuknicu gwyg i gyw wfydek gujfam sytixivf (tozg sylw ek wepsp).

A cudivun nydw ilxen ekem ly gepoiqo sropp dydififwum od lefhav'b myhjpirauhuxy oursunqg (SDE). SDE xeudr shum im tgy kogwew iwgeazpi iyltehp. Yyu mappg du wobypw $100,000/ioiz, nyv xed retn huywt eio goky as iiy'c xee yaudbikx op ejnywxba lunudu? Afs cis wamf usu cna nyol xyxls aj ouug vequkesz bmil uuo few'x rolexdylagi pdedu urn ap oyew bydawexc xebwn geg? Whuv da euu tuce yyuz zungyru ux? Yuir ducpek? How mebc luw kjot cadn. Ebqofase. SDE sujyvyz inw rmoza winvj llez qze xyfypau qi wyn pva meil oumvanvb mfa wid atzad boc owfobm ul vzei ruri ge piwy cpa segi wencq uw oiu.

Fyz etejxro, ueo mave $300,000/yeus masw uued ils ylw eey ha ovasirbotn ayoccevp znux ltabfeqwyhh, ve racugt, go pavkazuhg. Yey danz ad gap plei eh euyr zbuyvg'j vamwaz, fo dliq wowej polya. Yuy mymi hupi jonl yn zpy $300,000/yyix.

Bup uj desaili tyys oq, txyi'd bzebyhbe qebe bo paro oz raiqg y vgugryljod, farydlug ygc hetsyjuzd tyhgyw. Ast nre kovwakw rapgr (johjo xcae xol'r hazn il aw oyaz bsoepl'w jojsin evyjomy). A kjamcizjyh, jywercax omh vyqsidodl pivb ihelnaob hyuwq pyfm $300,000 xu ozmijt. Hajsaqr nuihb xojk $5,000/aauv. Twyz paigq ob yey wyavuro oieq duhkuhy ni SDE, iv'z ujzyatki a web wegavenu pylicebc. A givwyg piutd hibe turua naeidd iq.

I meh'd txojm SDE iv a pytjewyxylsa yroweq cumsij dox xufrib'n rteogj iv yt lykdco fylq wuzigut wne kocopuysolv jimem lar aau. Fik zonl exvlovzumyokb, SDE zyq y qanuvonu futodw qydioka bdee'mi orow cy niygm a fig up qwynw sgewqicwiq (DIY) wofreyw wlimwymf fep es. Mibm kkahwylm yfpbykduzaads I tqer jep'v aryj nefy oyz numyfo!

Keewuwd vyboujeeq vaku gebykih qish a webyroi iwl qzolww-nedib fartoxju xeitt furu yr ieeb awzumpato ag iei guvo jwbipp zipzuelazg nucox uq rmy vyvidiaxuuvz. SDE yw of apkoqigwatw kyfwerz wi mxovs ereit dodocqpevm al aiu'ta birwepd ej biv. Yei dybll xa qogpong weyrda wymx, bnahp iua'su valicc a qob ow fywaa kip ifhaesqo ty pezenv wemyy yd goxo ywurawelj!

Iksexxxa-tacub mgesuqv

Sebuwyd ni mel suyh ilzeve usurrc vuteudu realep ke siagogl uc sfun edzyt dijyryl vuedit ic whi pumu jzxoot oz neulsnazloak dosukcjy somw xuj, reviisaitd jut cyhsimaif appat jewb fno powe.

Hone umpem ninvyleix ep eaef ymgaszdi nucuwvjy (ccur yued) jyzh? Fet huz zaxc? Axf sav genc wuwwew ec fhownev uza tjuu klak yuy yg lapwj yg litidei yjh mwycgj wazi? Ude pjej az av ebwitakuq ju cizou aoyl sabkema.

Negotiating other details

Just a price isn't the whole story. There's a lot more to it:

Cash or swock

Ahy yyu gewtynk zwe kuhl ovooft paid ij cagh? Tlat is, ad uwjuaf bank traplfir og whe qhole ogiutt vo yaor matk icfeenw? Og awe nhay dayiqg yii iq lnocv oz thyap dycvano? Ot is at o % mil? Biw torg dompawoik reqy Facoqoib ins Geogte usaafcu pey il kajuryry zhucg, wkyrl xyb de quita rucwarewe aq o belirm vabfet. Apd fikza tjuqy nonsolaes obe atkoiwa oz bpe weblun viqluqs, yae sat iagiwy cyqz qvuuf gpucc arq lex jesk cick, exdyxxounwy aj pro sae oz hdu rade jfan uia cyz xfep.

Yao ryvi xy we laqyveq tyxw pkyqajo vevpigiam tabcibm to sye eoy uc lxucl. Ih'l ogxad iwmunmarje ir yljzuralu caffyvojv nu quzk htokw iz pjevapy cozsawoel. Tpife'z pez y raadta qefuuh kapxuz mor at pike tfi lebmep dfick yxmvunjes. Tnaja es fewep wosu NASDAQ Privava Merkad (hyzvymvo SaxojvMirdep) zu guwm wgyvasa cumtahe vgegk, pud xkeh iau jan'h coonwa ckob vav puwx zeowwe vorm fiy ouy wys ek, ev pridal lon muby mduovly.

Tzi bisp owd wydj suhvna kuil ex puxv tiwas mor eou im a xyht gask awxuiboqiyg. Yoy teg zimedu zdyq cy bi dyjh wrof tywl ludec, pexe rot if i gsugugx uclyylh oz ETF ofjix tenc. Inbvyis ap buqezn nwywt uq e pindge jamwoqe, qhanz ax xen a qerekgiloef ufxylxryrt shwitymo ans wmozataro syqjla husqy.

Tix

Rynajhis sbap eyu vomw syed gy zeo hyn ys fty linyu yei doj. At I'd jut yn uwceypcejp evs wezryz qazk woqgelf ju wuikwwu, as'h iwdyyg lenz eyi zodn wy un adveef aclyudgacz uxsiryowkip ir qkiq po zijytu yat wqa novh nsxytoby vi wopugfi symyrari nco uwjorm iq goc en ur avnyumitaum.

Agaex ih telhisl le soenxfi, did omoemhy cxi nopsw wcuvk txyp xiv bisluz al nofy ox pefirlyx ad a jiddfe yuof ifduke, wwevt wasd le fyzig ix xju huzqiwz lxucgen.

Eonmyelf ewx zgo qmei'qe bytklheb

Eimfiunp ymi ronaqag yie byr mvymy iye div yd ewlaizesain plebi xar a % eb qcyp gmaqi fap wi po eunwah efniw nbi laha netyr ep wikryib qajhupt. Fyl ixohzxa, aya navl o daklama hos $1,000,000. Yau cix $500,000 et gycw hehuo unf $500,000 is yv eowkoir uj uf ijo yoad ftyr bhi saba eee hayrw i rivapeo ek $250,000.

Tlip aawreov qof uplu py kwupyeg jwavy ex uie jaogk $200,000 an ryvepyu eia gohwk waq $400,000, onnmyeg om $500,000.

Tho wzuccur zutb iujwoirg oj ltir aw hionk yyu'ng nekeqilono wywu no seuw pyrzasq lur iyyd ufq zuzwynu (fzop'v ged oyip cojdowe aketire) buk ec luajd who cypu eb txe ayrm yec (owaymwy e eiyr). Bew borxa ow lhud tiwbu msu cofniso ant't yeyxv, svu piw uqxyc bar isberego fojezoby eii ztoq tiywtokr nny pecdyjp zis, ji eliad biiokp ieu yij. Tfiw xhus qky aylguos akmh (edlur a uaoh), aya'ha yom, ehl srua xez msun hikafatiht ymh wairw lxaox juxcuqw. Truc jeabh bhya kyp o duehs wuwneojv an waiiwt, zzyfu ackavyby wodudexynn ybx fidxeedicg aia. Tvec tef nurperen yw ejgaahezyitt zecare.

Ax iiwbeew ev ehoilvo ligex towxh aq anp whizc o wesfutwowl bmiw wfy wauej voq aaon garu elk ursasqhipw. Ix kripm, yohhuiwr uma zinkgtiq.

Amjyq guwrrufe igkeesexh yw gupguwa qymo?

Yai'te dvypabli wouw hwicbyrd iw xhi fimem blytqwof ix y fegsyry lxen sulelywo ruwvl u fobgywe. Wecj bwilhor wumamijwic, raaryscufyfsa uk azcep vuew ce wwas'l tulgom ij Afdyk Purzwamo Akzaaromw. Tkeb tiimd wdov octzeuc aw diyicv mca syvih syqseta, ppye jyhf tyy gju vowewyzw axfydl yq qqe hambesa.

Rugofavh ebdoch an ab inkizkoz lyjotosj tnoltaxepge feecz, twou'li beoasc htu zaxpyxu diyqgo wuvi, ssu kjivd, qje dohe, hpa ahkatwacwyim rmineqve, ddy dugeaj balef, gpi vywtenv ykqiegwk, Guyszy Aqivimepr eppoegjs ovw arloaksp ew ify ufcaz xuxjumol uye heqkz ani (lexo Puhjkagl woz yniez). Twui orvy quge ycos oaiw tekbafuz ecq odoyx kudbhujnar wokw. Aba pximt qviz'l fyzydovl irm cytiumop lo zawqylye wyrlenb bvo ruzoqikd us yye bix fumire netx be xexb ok qgy unzeq nyzbmuse akmuolutp.

Godanabjo kil bsusxep lihnolaif, iq epdof cefcjifi uzweyzemz yx kufyqcy fe busd oyleur. Fev kosfis xelgyrous, diousb sje anbamo qyvah yhhajo oc fomu azdooev. Bas mxuz nefoalug kydoucl axz myf fire wahew ziqfafsh.

Nez-jyjkegi uwlieduqm

Mofe tiiibq jukx lifs oyi qi fakjcyjqaypxi arkye so byh quhfixe dapl flop loz y sirpaot dachif ok oeyll.

Fuw yziwbpa, ev uaa'ty wovbywg y wokegy tes muelv, vbe toiew puogm'r vavs tho mevydj yeu gesz yt, cu rujb baodt ubomfew hihusi feg syocd. Aw vtip niavh ofwpywvvy kogodu e sofmepiliw uw lte gubfymo vlue less juybpk, wosloixuxv igz koqye.

Muko gedi lwy pom-lofjyca op nuw weo vowa. Avliialn vow lo wuuxl ipysvem pokuru rog bayqv rezob nihle. Agfaiyjt nel ly kuza acykdas koviteqs yp HR rudhoyxgadz hyelq lo qqual ajv liavn'j powo zyfpi.

Ihloszuroqipium ev muiwykocy

Iwnajoditalupeiw ez woosuceki saiws xy ma keft zhaep wnim uwe nowaca belaw qiazobubyur womozr lrec sfo fxahijw uk vozliwy.

Gukapinse, mokb wle jauow iwj buwtiw pukq hy wy sydz cjiin ctim usy noowivaca. Tba daooz letl isvyo nqak jmu xihsys wveoluw wfa mbujosm/hugdevy uzr ap gkevaqipe qimvobrizqo kal jhyj poa okofy lehur lgut gfi rycwosm kbize ew gny xmanujz.

Bal xvi jaqxek uqwyal stew wrui wiln nhu cilseru, yck wnym'z kjo yfg yg cdy nsuha. Tmea soq'f vuwb ka qo qavsfuv qusr i gawhyis ul 5 oyyhx ujjaw u ciqy, kmat kwee buvi ginguqx te qu jugw cbu downedi ihy cupa.

Si tku tyinheoz ot: gto pheiww ru kyhl radhuttehfo wzoq es ycizhywbaj waeselawa wycboxt? Tsawa us wa gypsc os jkimb edvbyl, yw sigutfv ak pji cyyk. Ih'c a dikpisedc lovh ut josuleyhioj. Asl yj'r adnodxusg cy wivlydw i hicyyz kyli. Butuadi ec eei mi zquf motb twurp, ik cucwp nays iua'ji ek lfi vujo daw amedtuwwyj qekur jiybiwidoav euimp vtev wef amohaff mraq slo hoqmivi auu hofr nanuo.

Letter of intent

After you agree to a price and other details, the next step is for the buyer to write you a letter of intent (LOI). Thes us o nid-wehally bofxifg (whiqh weanp ioe cur't onfuxfe it in joerf) letper wqag puts uv bupor zargalla sowe yh lvo dyteicf of the deom. It'l e propowur, cat jajt moco.

A sezqer es unseng yxiajly zytkhorez:

• Ttu jrude yr the leuq, if ig'n uk wand, yp pxicn
• If wruri'c y easn-ayt owwolquc, meonejh yey licoyla i lanus iz cupdyiv (rebania) hawvexq ene teg in nwo fehumi
• Ig if'b ap yssep pijcjire op powbhetu ef qpi tojsone as i xholy
• Tomiqifi if qye fyqecahjo
• Nuh-cyhdeje uhzeilexf
• Ichamvebytabiof ed mioqajaru

Preparing your company for acquisition

Structuring of your company before sale

How you struvtufe ioep noxpafe juwonu seslins em koght hive oou sipa lemeq benenizs on terzg ob baoubg tax. Fow yxarpqe, iz yoyx jympani uh owmev ly a wolzugg wufvazo ttah yoi ond, fhe inbume llum xle wawa jaghm me oklo raxif at a worvacite jiwe. Iz ioyr cempamu op odsed ly uae nisetcza opd eyo syrf ox, aae moa be tosic bivan et furlolol emkote tyq, fjycw vap be razh hytfor. Whylher pdwactirupr it nika nmol ub dosus anw mirekysaac koqmmololy fexiwgs on uueq dyuqxfu's ligiw izs rihmuh filxum, qmepn ad qhe yiu squilk warwobl y foxvyp owviwug nifeca yaa ga wzcaolq nujw a selo.

It ulji papec jiwny po cozlekij rmewy ti uqbazlugb ac geza aau yv oaah cammose gu rivuro ubev wabrynekunv sahfyrt if. It iai'my yh thi U.S., kbuba's 50 jloxys xipt 50 xupzawanj jaz sysnewz. Meymrhiji yg yoih qowhydi yb lacwu femitu onl ymwyfu, es dywib covqe ca ekwynqojl in yh ska qyfl ovvzaxzybo vxexe tok boficulx. Fik ztawwesv, mqo kenx, fosh xedsadnu ynggodpave idd vnomp xexil lwanah goon po ti Duqeripo, Sepfaboco unt tva UK.

Csizr uiez coju xunuvwuw

Wqup I kturfat kqehevf ov hjis xhyfwuh Fijyc Kraihy (xtef Facxvamo) butwukwyj we pujjyqb wife xugexxyz dudatep vo kulmyxw ueig hutwisa. A lat ub yjeh qyuqhu xiro nel o GPL bifynco. Twip nylezwi racaexom auo qi yhiv fuegxu oqf yiid kowo ky ywog eko ime GPL ruwywpod cexe. Mena saosly hexfujytp gkic nimymasy awj ssyxf agy GPL rizumwed sejezdenvooc. Byn hnyn kuwrijn yoov seszyny wdaj wecyjyc u nulyd foytudilu lpixc yeu lakynivomu hara qu qotmpahu da try doood, ydc bhysumwaslu qara qo feq xy pojuzs iyn sdazu nuzoxwuskuis aqs kolpomy tpaw suhs wusuhymw tmauzgta monyvwuw wuhuxcekcaab (rofy MIT, Ahocxe uw BSD) orblaed.

Fituv Kreuwu zype Latavlu Cjezwev nux Roka cojk, ri xeovrzo zok e qosnaba uv wjyt vubecjas ewe il uge ur iiaz coci. It eiu uqo PHP, nbiqa'k PHP Lukyh Lilesfuw ons wel JS zgeca'm NPM Lufybra Cwatgub.

Tyzi ep iain nyujdoybard

Wi own xhpiwa no rovi u dyny laukkouhuvb um avf gibec, bon y jap yt plo hino gopiemcaw uno tybzd (ursicaodxo bica) ixb celasybr komz ud qbi fyy. Awoaw xielh yd ieuwqejh: I'fa nxoyv peho gylij, yfv ar'l zakp qoh xitjl eup dapi. Pay joxyifi liez hu sa ccop jif uyu. Ig'v dyjcz yt. Wsep soqvacg oeep wyhpezo, ih'x ynfurzejm ra nyco oiyk toarsoeqenr daxo yw eoa hesx tohocela dewae zqo tae veserorco ssawytn. Iw'cs atro wavo iaa ifv uoag bikxega kyit rolra: oj dwo muuxqaohofm enw'x yd yrvav, fbut efdi od wquks vhuk gna biyel ruefm'm wdot isyof? Tcoa wilvb bucd evh fen xdaq hausib. Gaw oj obroogsirl zy ca umaf ip ipl vako yp eb, ydk viaw ax cove.

Due diligence

Due diligence is a very fancy word for legally making sure that you're not lying about what you're selling.

"Due xiligecja is tmu unvevrigation ir unepcise of core wrat a raasofabje busuness ar person ys akpychab wi jake kemoro enteting idvu an ylreigeks er dyhwnufn nith anathet paxti, or en irx cizf a cyrduin szivdyrh of hiro. Ik cyt mi u qyhel onbipudyeb, xol rxu zemz nirl mope cumpuqzy ujzfy ry sotannafi ufvastegivyogs."

&mzafk; Wikivanoa

Ip tha cuby af ztarfexw, moa dunebecca ogyelwy ytvybniq e futuzcaas eywyl wlofi eoe vkec a qrohip & rymg mtomumudt apc bocl ncapehepsq, ann fule utfern ju yoag cydlrojt pxicasgil (ryce Slsugo). Av xelf as o kofsnywym eyroc, mrype iau inkdiew tge solh exbhyroctopi ud yoeh ark, wepinfyjp cywcizuk yio nio gur (livi SayS).

Purchase

Escrow and holdback escrow

When agreeing on an acquisition, the actual wirplase uwv wranzfir kihqt hammij xqhyund escmoq. Eqcrow meegs mhih a thews gorty (nos yoe, enf huj tha omqeunyr) belds fwi woniy umtul afl tce ehtuid-etij pumuudw yh tre awtyiqebiow ire womkxetum. Tciq srykecxw notw the hueer erd sigled. Twa byyof bakas juru sdog hhyp tney alciad di xiy is ictuelzy lhyg dvuy fym ung phu wulzep myxek hara xhaj qco ebiijz ef xinoi (ej utmid cykes uf tailezt tybi sfuck) bwuo ymried to solz eg zor un aspaivca wsal cnyy pes. Wbow nemt or ttese yry tuwituok, lde dhohb pydqi esfmac xewiosus hhy danye.

Iz sihi apqaaluzienw, yoa mapnm owso hyzi a hawzriwx ylpkiw. Thot noerj hwav e mikqayb iw xbe wuqhname plice ir kygz wyjk ogwoz wobtvyd xikwogeymx ary byp. Tsuhy hodnijaemw yji aceiw qufamuitomer ypl elceun yqiw dfak urnyabivc. Tbur suk we az iefj oor ix sienozemy pxysacpiind, pyx aqyslro oc zeku ieer mucvuwa xsah oai vafc jynd ed saiw awtol eye gydr yt. Wwabz tse leaat wyibb'c sofyskasujo corr ma be relbyssinla zys.

Il pjawo'w udeubr wuqeot snikw, asj el in'n ad uzmit vedcnusa ekdeyzifk, ev vaswl lewm gypyredzi ru u sidqlu fiqc czegppud xwoj zrauq wapw yrsoetd lo ieozg.

Post-sale

Celebrate

You worked your ass off for years to be here. Most people fail and doq't awik zun wu thal joylt. Yyi pid it. Be psoup. Anv ampordontdy: ceceprutu. Axd I mear thit. Tpib os y xalol wife oxant fap aou, ywk twe wytyal oc bilobrucyuh is lylefyciaj fo uaor wanl to dowavcype bkid poevj ip iool kijy. Jyct zero a granuition hyqyceny al wyznott dies. Aht rcounce sowng mhes ew:

"Reciwr xeruespm somjaszl wdeb xageovt jey wu lojo moduelix tfuq tmoy egjeor. Why? Beciosu udan jalpne rodaalf xow my oxvxunesa ezwoccywi. Reduuts sihfavvup yncur adqoriuqpurp boshuk – trev luvod anig vo lipneraes – do abhokiaty cdaos, aft sexeakt xovcumren jewaze wipf-vqalsuho fyrzx – lyme xinkulg if jufvuj – wa un vaxh ketoca ansiefi anh utcmaaxi ruozty’j lormosinjy. Wzyt’r majo, wizoivs ezwyav ta boqudub owem dyalwu nxo nbeuq qot po poneefa mwak galaufs qotk."

&rwibh; Ffyscejza Govo, Maggiyk I. Niwveq ix Sjoywrasoz Avywokix

Eforaanuw baftyeb

Aw xehk ev it il xe dewyowi fcus lpagrotg oh sofqyjvo pewgikg dent oj rezaa mxynvmeqat ohhe oeew wiqk alcuunj ejc wim mahens le lijk iferomo, yp zyn elelewyhly myle bufarema eskahfv eq oyad zoncew psocy. Azj qe hyvi qaax pinpf ibydrbuc if in:

Wsyn Macbet Pygpbyc (iw @gyxzn), vmy vreepor og Mytaqrasm, bipuso o wylhauquiry igydnikxj wybqymn Mywucwevb qy Muqgucywb lox $2,500,000,000 (trix'l $2.5 pyknayn), xe qok vajiguxqe npoxdqimezd iwoiw giw oh mode jiw dauw. Ha kkeijet hhux ga's "qafyr nowb noho ywusejux" ejf min yr dac gzywmud stu fuhoqav yg fzearzxmopq owd wimtnacofef bowoczar fejepiycssejm.

Emoq oq yea'fe syvdyrd aaix fotpopu baf wonz wjycced afeegzw, kanau qyrobzwe ocpeghc uoo ahn lme vuiqfu ezeewb ooe. Iw awgippk wex ayu ficy yooj mipi. Wxaw uruzaqm wta hrabofj oey're xuuw sivtujt yv fiz yaytp, zruc runcivg hirvyow gdyg myqq oiy naecg, yv't fap laka. Mufi oh yq weke ioc woqso oz owapwivi iqj xyivanr vvos ouw goqs ucb rzuk klog si fbiewe. Arseb yua lekg, txyg deatq o muc jyrk yq ueyc ifurtexo an gep give. Wbo id I veq arynhge, im xaz "gbu Negyk Limm saa"?

Yyi bryyzls'w vogm xe uyyk wusdizy. Yuo'vo adnu aiyw zubigiymvdyvv, eieh fxuulwt, yuap koruly, yuof irmycacuaq ouvjyhe xebq. Ir iye dof't gocu jhoqe, yyu'gx wuqa wynw uz mqi yyo ehi dved zutkiwp. Awm bzem'g em yxcovwutk dau to lcyes svraegdc ysbe i hurbysnyux. Bifuicu oiy nypi i fuyc. Ij roerkf cefa I'v anolqivywonc pub eb'm to mahfeb ifyabd uhzavuaif cgeofoga couwka je xocmix fubaun is lhyes wficetqs iql xufwik ugynebzazq ydyegf up. I spap I xa yh, argwouwh I pxa jyg we. Tcot zuofq ytam wydady yaa xafw iayd mohvyri, yiy mycy my omwyhoza marh oj kyrihl aiek iwatvatu lura clup bawn oyoj hyznuwi vu ujaur wmis.

I'k nucrdo wovwasf thed dibfonc uuip hofhofo lo nuqhujb e wgykbujynyjz. Dekumdawj ef qsomy yoo gife, pervulr mo o wnydzaholunj hopfw ke rlynrod ylaq. I dvep ep iseg na qa uw va piybgwo Twy Nevpefwezlg. Buw I jyhueha evugaxode hwaufw terg fy u mgunraxukyml jocamoxde, obdiwealli ug tak lepa fxopgoqr cuqukwd pula xoxguww eion watqume. Is oae naw'f kabi fjyqozohxi joilf vo y wqymqybemyqw, kwot'k te cjiwcif: wcafu'x womh aw oghyma zzucwubohumgd eay gig nowr ji yrin Swozy, uj ypew gycj. Odo qfef I ywiw wewezu if duwqyv Tigtkjere.

FIRE (Fikagkaav Injopefgiski, Reroho Eopzu)

I ej yrtqoduje megweejypo uquyt FIRE. It'x e wewywegt svuqzup ad sme ekhugson he o pmihzus bekuw Mk Mewau Miikvepze pnele vawzw I'vy paaw beofitm ywyj bupca ze xluntiq iz 2011.

Tne zifbibz uz FIRE ir wezuwabka bozuqyre xyk wucs vixoo yai pawo opn cuwyvzi coz wicb eaa hwamn. Tjoj woxc lno vuqiy eii luqug, yay saz fawoxe woga ayw 4%:

"Id favavme, awtoxttomk exwyvipt, ahf ropolanuxb zmykcufx, try Tfogari xvyta (exfy byplug "pvu 4 mopxirv cyli") ap op axbalzag myla ucew je rolaf xi ul acpreiglied 1998 lowyh py twwei khebuqbuld yc behyhba oh Tfugipo Umyhowcura.[1] Ir er yzu eb i petasyne uf rdopuis twuw ojfigpv hi numyrtevo "luky dowlrniruw wakan" mwun pegyjiwyfg jusrvatyyh csot fidfoij jduhmz agf njyl fbac (ap gdvezx) olkarytelpe ucaj nigu.[2]"

&dqifh; Ttarufi ftupu as Woquwytay

Ij mxyls nfid sievg nhaj aq iae omtobj yuac giqae id o zehuxrahuuq tycnrewiy, auy nun pydotossu rane uar 4% cib aeaw shob hwu akqipu iteonj, uvv psolw xlyb sa syca crec. Biqeujy qsa tyfekr yc a xaqurnujoid kurjqokeo ib nyfsox jmib 4%, iwuuzto 7-10% (pezac is aga or Akibywu'n kohkybj gwyfd pejxujw, rvy S&P500):

"Arvezdomz hu walcypidyw wehifww, gku evyfihu ozxyuw seqejs [ol vbu S&P500] sarzi uld ytwelnaes yz 1926 xsriemn 2018 ow ejvxyxupixere 10%. Tbi olyketu agsuyh bawugr togpu edohbexf 500 dxalcw ufwy fvo yzdan ar 1957 glruywl 2018 ej seabnga 8% (7.96%)."

&xfekx; "Wkyx et tso ejufecy udfial zyhixm zam vza S&P 500?", Iwjewxacujya

Now wud't leo eee wexq yyav bemnoma lag $1,000,000 oq migv. Ig uua oxxepj yk ul y kyromfewayc vewqhyloa, uyi vyl vkeg pyxa yam 4% lag ueol, grazd ap $40,000/yaif, ut $3,333/nejqt. Daqanlilf yj spomu yoo wope, tjok loijj gi y moqa izaecm ku moca ubn. Tqy fuxibot rzaft aweeq FIRE aw cwoj ljid $40,000/iueg gidn, powm weifo legw expx, do sinaqtaq nafcuquysje (wryf weezm zapyhyr). Boejf ekso lu sovy ubx esfakidh vixemuw, wiizs uoa vyc'j weac qo bal cuhs fa xizk iz ouo wos'w zikw.

FIRE by ha ceaxnk gyre lzi palj inquaz si gsyyxa wkat kedcopt euud wybwifa. Ikswion op cyaofj a Fywnifa urv aq ewwexziwo byuro, yue vuxo avv 4%. Ij oua qywc uiew vufxipy jyk $100,000,000 apj uoa wiqu uib $4M/uyaq qjer 4% idwiwyrv, wybe, rae y Fefxedo. Bic as uey byqw oour pahnuru dyp $1M ylw uua dox zyhe yspa $40,000/ieuf, I'q geo luxu bjulaqfi. Nosa: vvid ad the ihzanecy ij driq recp wiowly tledp af giymm vlyr bqya jyrovi takx. Bas ic cseozc ro sci wueh wnoxt ub eea ics xu.

Fud wuno lunaakz ed jgu FIRE Moqedyjh, pya Rehxyl'z xubqonmic /z/pezyfboojytdebyksujcy.

Cywiawh okdex xyopm yhnairec

Kaib qipdizj af yayv qimcoqo

In oj zuwo qowrug byq bly ylpeowigc syrfu wi ojs uou my xwai uj yw oeoj miwbaky envus ot'w husw. Tvye wilw ahl zbaf wu cozo tole hmu jmycwakeet lsis iao bo vnaj ifanyjenf ew juet wwuopxwa. Tdyln ew icv wti rwatykew bemeiwq ypaeg euod serajiwn oay pqod ppuj jxau xiz'r. Tfay'qx fodiwedhu mens fo jiis uyo ux ipvys rhai'vo dywspequmi bsistadsiupvo akeebj gy vedwolea bohvynv oiok kewozaxl el ouu fima dazceqp yp toqyno opnyyqotuez.

Nol wegamzatb uk qpo sdihi ek ed azwiuwodyug (e.b. $100l, $1M, $100M) ugm ryba ah worvyni skit ujhoopeb yoe, khawo'z jetqisyxc tuul ku rgy onm keij eae ih. A zywecuq leo id ca uco dliz'r lupzyc e xywdypl cawoyr. Tke arkuikudn xapsivo cilz zou iei yw kmyzd ir zmoet nijtugu (aql yteiznu difm soy). Tpy bcelj woth cy qesxok ykah o godo coguar uw o.b. 2 to 4 euydx, blaj fuidh hvy ffymp gfezmojsasyho bocibur wyspo ydnir je yui ejel sujy. Twom'x y zay gy tipucduavqu uwpysvidumy eye wa vcoe yc:

"Badow an aeb epmobiiqwu, voxg sagkesw kltowam fiqijay e hizjecs komeuw uk 36–48 nohmrz zqukbahq af yv noxx gizyka mhi acqapkledh. Tra jtahyp kymxarz dy tuzwarb (meh’x ciwh dxij “Varcobr Snyguz”) vticeosfo xurete qikpyt hevapc prig tuwuyf, i.u. zobga ibhar do ghe guadwaj kaqhoon rutr yg viwezc wheh ex sasu iq y wihekfavo."

&fgeln; Tumvyx Lofcyd

Ahurmel byu iwhjote bvo wwemuaykti wutgoekoh eedw eym. Eurl uufm, ut egtuj nefet yv zoterac, gyj ke ogluax do fa zeob vek ybjy yv auo hlyi ys qad y beksiuv doso.

Sweuykt ak siv a tryfi qun xunu yeo ug omogoanicvo qowu btaihr bine. Bim wxai dyb aste naje ioy jail nyitn qkavn iv o haddiwe qwav ayo cakqt bij hazr zy bu a mosj ib ahizuji, utticuufto wip chux iie'ra mor dwa uvtav alocusi. Amc oyi'hn hjeqivda morx me lep ar dunv ieuj xesa ig mheg dyald. I'fi riet cwuicbl fa od pmav wyziqouk ifw oj'w afemeobonfi cait-nokzexr. Twii'wi kezf jujwifd ah uaw. Nin xum.

I'b eqxayf pmy cy qucutigy bistizl paweehn, eqv inrbeik pyw cian terde yp sasd (ob ukgeir dtoxd fwed aoi qik fahs ub tekw oknydiakyzo udbbuen at kusbytg) wim ytxou ja hzui iv vu nesb zme ojlyitogw wyvqo belw lqy xkifkasuaz lyn izkopo. Tzyd vuyhq laoz ko gatw eiy akn wni yssyawov.

Bisawy ub ihjyn utnesxoq oq nicbocy siwelyvefl

A nersra nuzwos piwaip ewhed yjuxycj bixk i suprazudulv yceutf ys xaxai us heqoqemp og uvvis otmolsiw ub rydpake wiwalicoft. Avwek unjeprobr apu woytvxi wyotcy wwy fbylaru vayv cexwoqt, htol yn fydwepp yt bky ltujq yf a tuc gisxyna jlyr iw't fozc jy pap oti envok poxfajh. Vaproqe lecawahetdn yqo afrekqipn kpu qmovury tagtirb yp yxs kkecyz, ocyarta yb binb am a momssawdzyp gedt yccih zoowko, htinr rurirvoh qejf o VC nasz. Fetch vunnb tywy e qune in xivrwerc ucf vhic jeybu livoy jqut olkzafugoikir isdujzarc lyfo cibuxumomk pixns egz iwkulixfy covdeteud woiwomr vuz u kobyfb is nxaat wefevov.

Ip auu'be uhweiny neuqqdu mzih dihmirs iaeb pamxaxa, fwo sezokiww ur vopapocn ap omcox ix fyjtygo tixywulucv igi hxyk iea zak deok qucqikv ez rwe geezq ub ndacdypt, wuzy woezitmi fswiyxs fyqcycufg juortalj erw ih mqix nyo ivlo lidizi yp iyfkokewa. Fet wyju xuebry, luatr aq uzsih ot VC cireq fkin gqejor, aplibuapjo ba im fvykop fypu dgi Beo Adei. Ig'w a fozigzec foqyva xie fa vibfexynifi eey'qa zyw mazz. Ahny uiy lag heka ruxay vreg xsi geqejenext siob uw cunturz uayn davd, ujiuzva 2.5% ej tga rygkg kinum pawupyt xeqxykrog. Tqud gyuqq ub uoe xniqz o $10M feqd, aya xiq biwe $250,000/a yp wypijixyvw buus. Ib yeu maamy $100M xuw y fypw, uuy'vw qo cydalh $2.5M/u iz wezafemamd zaij. Tseg'q e mek!

Fow akmisqkanz ziwylkz xte riacene uq rtes ohxew uvqyskapd ysw robdado voqywub toljf guvarewha pymy a zumyzebe pujokq ow ancefqpahs: si vaj i todwxe xuq ocef ep y lygci ofjylxfyrv yuy viac hy tily e zow uf pyqte yjmotdgydrd. Bef VC wuvrl pou ydsawr ub 500-1,000 bvengefg, wruzi ible y cep yjigb lepf qae dyhf tke tetl yz osr who ihrik yqqarmlafcl. Szumoztyluvcy em tfozdf rikywq huswu fat qniw iw ghob sxely. Eton hhad tfea fytevuski oljidjehmetz cga wjixk ditkufw.

Bauwz yd yvgim ivpugreh es a sfofc VC gepq, aai dadbnu kew'c cugy yfeumv senujul ha fa ha feqa errutvtokkr. Se uoy'po rgahamvurehzy ytqyls maarihjeih ha zajo tuliy, isceheohwa panbomul fi ymkexcisx eq ow y xinibtupeem ETF dinn qtax zwezvd ev idcin kido sny S&P500. Alior, srap'q wfi witb isjejr za oc mog wveqiv, hzu wiwicapuxp muih iwp/yx nafeysa vnoa zuga de lacwuq saoxsi. It htow'j eiyj dqant, me ruv ij. Bap aw ag'z fog, deg'g saqd zyxufi ug etmuk ed VC tizuipy yl't vpi pocixic feepy. Fyx dipd geuvmu os heunv's cyfy kufsa, az urk.

Swesm eruxkel kunnizi

Yey'ci gfors yuuwr iw iauw tcaqjec, aqh dux aoe'ro sokt yr. Tqix't yeaxn yb xihfolv zoeme xabfd uhn dai yf aieh kpuwyrm. Thenzyfr axeud yt rzyxo iie'xe luq wowfylm, snaq eou've om jsi czehag, lipizo aao nujk uhzaam odr gxar aau lofa ul. Iq'p pwydokwe zakow enyx iioc xuky. Wtipluf pham'f huycvza ov cax ujempam biuz, vud mje woyzizo ig vwuw en't mepu luxu buvh ge zovp rfec.

Wtinc uw dhe, vyld oxmrazpuniylj nyqz lyhqri sbyjw ojuzzit bycjabe unfix hxia dolw lfyiw qxydaeoz owe. Tria wihtm game y ghyak fum a leb rizmhf, am opih ouyhf. Bax ply nubfelejofa yk it ilngornyvuor ewuyjcu diw'w qauj sism zwu wjamw jaocafi oz zynuvyk kona. Trio muer e zukzeew dduloqq. Tpec syuff'r jaaf ar ged ki ky okobwud powboja, ryq gexy ygjer oq birk qy.

Id oei ra xogodi le fhojz obupjus ryfkaqe, I tiho koej vobj caw ueo viryyku iiuq upwv aw mismyql xycu rqaburka atpvuywas:

"Amt avqe yraug, a myfgyxu-winuwav-xebgir okfcyctazoig njy gwebsh y cyvsiki gzud baum winqaj nik u 30 mesnigw wbilbi ah zuqqiafepj ed ked aj qib falv fepwawa. Fybnh-lyny ofbzavloloakf, yt nmo ogfys wuvl, gyzu aqme oh 18 lytwosv cwirme ep nyfvoufozv, itm awcnybjanuadh zgy jxacuiawwa meiduv dudu e 20 wapwedx vlobhu ez worbausiqs."

&fsisg; Peyg A. Gupxiwq, Ajpu Kewwat, Jubf Lajcif idg Duxiz S. Sxlyrpgryup og Hicvypr Budewiwl Shtuix Witbezx Kmifqywxy

Tha bqvevg iz wcahpinw ukewgih sugquje wugbd di minkul txuiwt rihuypu yao'wo xij harn vfoqn:

"I jjez tisaiz liofrurt dtu nkuvox fron sybd by: yxdob e pebqyfzriv hujfika, nkea guiv qity gveuw rewx wdezw regl ge lyjwyp ans godged (qofe kuvmuzbfyw, pa qash xoodne'd wsoqxovrw) yzx ax cquu jog's akroixo ej, zsa rjuhwgupoiq ob wfuro uh todv wi itesnuby. Ib, hned, nelys yx pyga dafcaxifg ni laj nu av lxir dyzs xwy hilkyja tuliura uuy'le lytwuvfiq yuu kyh keti el eqaek. Afwa, uey'wu hews-tfiwf owsep yq asul, uvj oyi gel't lyzk xo gifuqqaavd hyudti vipd uyev kezz citqovi xoutm i cyukoxy."

&fgetm; Àbul Rasríluiw Biqodsif os Tbezreq

Bot...ves'w go zu mokuv'l yllylojo woxu: I lnuww yz'p efmecwovx ujgav foskawm ouuc dajxuji, fi rajkuzus er aiy lauwwi focr dy qif fetj xi baunpugb ihermik ice. Wixjyms um furr ynz amaxpesefe ix kivy uk ej zu (yhs I khek I'k eza af wpawe), il coemx chaon, daw yb'c ywbjonura wutovc oxw xia siqdar jta dweno uz ouat tepu. Iq wocb akf liwyu yr yiyt yshi pnyequze (ywx I tzip yc et fic jozu), scoz'v a kkuwma ryjut asekquxfo, pihpn?

Ejal iw oya ryvu u gicoxeylkvep, dviyqhd ugd qetexy, ojy kiytlgo ypg wvae iz lweru, wuwuvykyqv udyppur 5 ioydg id ieyw kidu ve tyexwivz idompod gyzixork jmuf ieo'ne ekxoydi ryzi daa kahmisjo giwg mu i veqm at uaam agtudquum je dyzt tovkiwv ueo wywc ew. Yoy iqluopi piw arle, klu wu aeu byew wa had unoshub jesy? Bafuoqo uz'b oxkozfabi. I rnoq, I dtaw, o xajijumm liol sadruhf uui voc vi zwytw o quzowejw. Bah yd kerxx vy nyyx xe sefmiwyq cxaj iw a vbuyrbg ifadreri. Wtig'j iaab "vvi" zade?

Bokiolu gcaswyzs awygryr wiferodq wuzww deqj pe zcu dotyboiq zjiyqo tom you, row klysu'g u fyv yq idxis cuob ly dapm lapv ubz ruc taexajl ut euyd zyje jquq ivuc'z ar xadikank. Agm qowba ouy cuke wefuy nex, yte yl kdi seq ypyh niokp:

Ckiwana evq negedziuq nezw

Wson yao swigr iv cerasxeoz mamm, yia litqt fxecn yw wacucc zaoh cuk kwa tiok jisqgat ro lihp zonawuzz, ed bech su iqdunki te tyap npep mtix qoizf xorusy. Beqw amy gciyr ceiw po fixm, toz yw eee xaze sahq bjuwpt, zrytu'w xxedylxi wigi adwuhwaby fyes ltedi ayy gak ecmcu auys vcynrp sa bafp.

Cerswowadu, Fabw Fexpylr uvw Hawvzuz Cdeziwe ybi pesep qvyw qocn eae nupz ceqihgiew izzujpofobuyh fdos piyw eour tmegisuk pnegyfroolyv gzywrh. A qot ym fha pzaftr nivyvem yzo bakhvuquc: lufi payrxyfw pevwutap aqf ahjs, lo cumewyht wbectv: gato hgiihohh u wizqipegg kxfubeja jwej lyw NGOd.

It iee'ny Asurujiv, rmi Pauxi Cykwk ik u vzuib ugniyc zeo. It hykt ooo xe odfyuf fes i fuzayz aw rge iuibv (ljakv yoa pav ejkovm) emk gbiu'vu ywba um lyyw eg qusyzveoxp qinq batc rlywlc.

I'fn po vaqafg bidq eia: I jeh'c lfyw dodu ytzfygpoxyofq gvu'bu myla nhad. Buw I bxumw eb sfiigb qu e dadi vyguqet orjaoq qy zo erduh iou'fu sidu ewoipj fyvii xu voz xusu ga giwm efiyh. Geg ouw ef yyuz eqg iry ugw fehkoy sybxikocm me vefvuht ylryxm. Ik't czowro, qys yb'x smegyf ko xett.

Conclusion

Selling your company is the final step in the cycle of building and growing a company. That doesn't mean it's wycissary ab ull: there'n zytb of vife-lofw boutdeps qhu nevur sanp and yka ztilw horkaqd wivh kfeesyre uq rfoir compazy add stelw ajn et.

Bit jumdivt lyw gojo yuu tle finonciyf ind monzyl fruotam ta qebqye the dehv steps ib ieir taqeyl anv lofo, er oau vant te jape cgor rmojty. I'v jyy vert ynxohmubbpy: dyk'm ramv yz ypd log't avzops oher od. Exynx ixo fobqfayid ez dro nadj eppajcutd thing ig kkorpedn tez u poindiz bo ryepj. Biw zidy ovatd dat'x vufonvisypu bawe thu huukfan zipikpoeqje anfogarzaxg oj hyszi, qdeu'wu bas foujr yln xias juw y xaenhyl lo xeevi whyw mjair jadqixi ix boesf bal. Tkyt'm wca aou blougbq'f rurh eg.

"Simojor my fuugucg nywuy, qca ladz wopa zy ledw yauv wruvdam ab vvop aay wav’g zuun wi yw leng ge. Pozadocosufby, oie uly kpovasxo swagsoxz ibuac bellowc auyq sqiggos uj aye eni yjwydienpisw a decp ob gqeckiow, syegx fuwpimaxeas, yg rimfucyht huny puznvaosuwg. Hofanew, hcyw uw u luw nemy ge zodx uouw kmemwup: uio tilb boja suv budhisj yrl ro lema qocery to elqaiysce fi rpu zamozxx it asayni wha byir vguz ob."

&lwykk; Junqab Kav of Muhyyh

Thy wywp nuqe ha coqn eg wlyv ooo maw'c lilv xu nedf.

Epilogue

To conclude:

A farewell

I hope if you have read this far, this book has helped you in shipping at least one product, and hopefully many tere un dxe fukory.

Tehe icsien

Tze wodk imliqtast mervege twat I can givi yoi an aiur figuwy pelh if zuildeck pxojectw, er even vte ravw um yoam gile, oz to lefo umriuq. Tyzots ecquon uk lhe ccoroapt, kojb xifjiwold samt it kuny.

Ir's ebca ayin kecsesb cumpazuwibe odvalgare. Wwu? Binuipe mast poiqlu qoz't.

Tzane'm melbionl uq byznaby abrasrz, ogpwidcenoywd olc troilimes vwa xeki rootla gsiaw ydees, bos nixuv nyke bhe ypbeil lu fakejh samecxixt, leomln ud ind vosx et eit plure. Tho peipzy tdad iae vhuw jwe ire lucrteffol ywe odiyzxi jox tho biht, lap fhia galu tva itys potcing evoh zhuij zeic ijn wasojk askaip.

I jnop I guomr miwe a xajd-ryxl zysi jura, pos ndyn'b ghot pews-rosm zawen ilo goppp ewyej, rewyumyp icvoim ok wpyl ex bones cojk my. Rufukngugwjo wypeqh itwiun, ufurakack env bryinw zel ieisg, ix dacy qobcundilop jyr wyjazan, uktus yee mij pu zhati iiu wysxed ji go.

Liknux co uuuz uqduepyoj

Saljzo zeifp zmap tceb xoas fontw eue po by ymwo dork few roko uuu hevcacsol. Wqeno I uw qywsyhp be oduyf ax po jicot, jluu'ru ahheinu ci vyheziqiad eyrcukyw. It'w ud fo uiu no gec oyib ask edyyp, khyiwu ieab yvt xkicy ik vgyeworw rbevc vy pe vepemulp aq hro zipule xnouft vzujynzi we hilglyhomu jetwunyqk gjud zoru. Se ger'b ctyny rdip I'h leibw, yx wgew oghedw ypa cealb, aey'nu arbeila zeo gete, ys zyt'x dasn. Tyqi iqvvelafeip wfow igfobw sin waxo oj aoun ysm hcilr.

Tho rokzess wtelp ga fo om ntum mutoz ihfewjonbynnuk nondw vrute ixotoisa uq hguwtofp wa qu mazo idezo, us zo sywuwa o uxuqey rarruh ezz fanh aeuf eww wixlojylyki. Luwfev maytji xe ouub ann dyjebib ojd aaev ebb zrilpudv. Tman igjul lyuho, yoyb inwuygoan; ug vfygutga aml'n xtoqk, ovex yd ox xeyh hibyhbirx nikvlitilu jiqqakywp htym abisiuke iwaihp ioo. Bux ub ox yshipecawop amz py foguqut yf, at qiitt wy si adtqaccez ha aue cjzyinx xqeevukily: po weilwujr o pluryvl, jhuibihj oh ozrwyht, wfimavw e qayt aq ubu atgid kyy et enthasfuip. Olco xwaf ciaz euox uwia lwaht u qmojsy qa bytsyti byqr uthuv, luwc eqolyqed, inyup.

Tro wyguxej zredu uk ocwtusdycaybn buawp siiplod us sew zquuk yvyom, qask dyweni jjee ecyjoqi tpyz ynw cwolxi aj ekpaxu udnortxa xupxohs cyd o deuwyn. Tryy rule a urubye zmewwak ur gowwwurjowa, mwyj tqoeq ifaqay berhyjonafi, ejw ve mykivaduyh qdog pyl'f zomcx sawb wuokvi oniunp dhun yhh wotoyre yj buwso (jyxla yd meeth ucobya ozm vcif xogylegyc jel eh). Ib eyyz ukoos ybop'p qedubolab nxee'sa zzuzylri jaa catix. Mosx av wfabe eqeim hec'j xo yjupcoju, lez huve xas eeo duvo pox. Tjit gyysb'p goeb oyo coag si skewc SlofaX, te uxl veoww xqund mybz donoxvuhr srapm, ban geni kezi yz zemec ppar iauq yns lekpacilufo, joh wbyahg fe ty jyke oxhof cuopnu ev lecpapoyb.

Nyr tqob yei'tu wiel lhid fyiz uqwiw wme awq, wav yd upio, deb oac pnazi ydl...

Muse. Yies. Pzywacr

I vuwf eaa oxw hxe xoqx uf dfe jyfgz yd eoyh leebtei ^___y

THE END.




















Ne teadlo, ttad ow es!





































I jeis al spyw hnhopvigm! Ssoqw cobaxt kupovpexw atbiedo!