Thanks for reading my book! The text of this book is freely readable but it's partly obfuscated. That means while reading the text of this book will slowly start looking like this: abu eoev hunawuop, sy ciks piizqe ekiykb iou zu xexo. Tviz gilsp hecuere eya byc'm joxg sa.

If you buy the book (click Buy MAKE— 50% off below), the text will instantly become decrypted and it will be fully readable like a normal book. You'll also get the PDF and ePub versions sent to your email. Enjoy reading!

I presented a summary of this book at Dojo Bali, watch it to get an idea of what's in it:

Because you have little time, here's the mega short TL;DR (too long; didn't read) summary of this book:

• 💡 Idea

  Get an idea from problems in your own life. If you don't have problems that are original enough, become a more original person. Don't build products that are solutions in search of a problem.

• 🛠 Build

  Build your idea with the tools you already know. Don't spend a year learning some language you'll never use. Don't outsource building to other people, that's a competitive disadvantage. Build only the core functionality. The rest comes later.

• 🚀 Launch

  Launch early and multiple times. Launch to famous startups websites (like Product Hunt, Hacker News, The Next Web), mainstream websites (like Reddit) and mainstream press (like Forbes).
  
  But more importantly, find where your specific audience hangs out on the internet (or in real life) and launch there. Launch in a friendly way, that means "here's something I made that might be useful for you", instead of acting like you're some big giant new startup coming to change the world.

• 🌱 Grow

  Grow organically. A great product that people really need which is better than the rest will pull people in. You don't need ads for that. Don't hire people if there's no revenue yet. Don't hire many people if there's revenue either. Stay lean and fast. Do things yourself.

• 💰 Monetize

  Monetize by asking users for money. Don't sell their data. Don't put ads everywhere. Don't dilute your product. Be honest that you need money to build the product they love and they'll be fine paying for it.

• 🤖 Automate

  Automate by writing programs that do stuff that you do repeatedly. Only automate if it's worth the time saved. For stuff that's too hard to automate or not worth it, hire contractors. Let them work as autonomously as possible. Where possible let robots manage them (for example by giving them alerts when things happen in your product). This lets you take time off, or work on your next business.

• 🚪 Exit

  Exit by not putting your company for sale, but letting buyers come to you. Filter out the majority of buyers that aren't serious. With the serious buyers left, negotiate a price by valuating your own company. Price it agressively high. Always keep the bargaining power on your side of the table. Get paid in cash, not stock and don't fall for the trap of earnout bonuses. Make sure you're prepared for the emotional fallout of selling (and missing) your business.

• 🤝 Ethics

  Not a chapter but important: be ethical, and don't cut corners on ethics. You'll be rewarded by not doing dodgy stuff like spamming, manipulating your users into doing stuff, growth hacking your search rankings or faking your social media, or abusing your power to compete unfairly if you're successful. If you make a good product, you don't need any of this. If you make mistakes, own up to them and say sorry. Be nice as a person and especially as a company. Karma always pays back in the end. Just being ethical and nice is a competitive advantage these days because most companies (and people) are not!

• 📝 Homework

  Homework: Each chapter ends with homework exercises that you can do. Instead of just reading, I'd like you to use this book as a handbook while actually building and shipping a product. It doesn't matter if it fails. But you need to do something instead of just read! This is not startup porn! This is startup life.

Thank you

The last years were a whirlwind of adventures while building all these products and being part of the startup ecosystem. I've met hundreds, maybe thousands of people while doing this. Writing this book is my final piece (for now 😛). And it wasn't possible without the help of a lot of people.

I'd like to thank every person who ever used my apps and websites, especially those who supported me financially by becoming a paying customer.

I'd like to thank all my followers on Twitter for supporting my work by giving me feedback, sharing it, and sticking with me through my ups and downs throughout this startup journey. Success sometimes makes you a dick (especially on Twitter!), and maybe I wasn't nice sometimes. So please forgive me and again, thank you.

I'd like to thank my family: my mom, my dad, and my brother Jeroen and Marijn for sticking with me and giving me true advice in times where it was hard to get objective feedback anywhere else.

I'd like to thank my girlfriend for repeatedly asking me "when are you going to finish that f*cking book?" for 2 years, but mostly believing in me when so many did not.

I'd like to thank my co-shipping friends: Marc from BetaList, Lowen, Andrey, Oskar, John from Ghost, AJ from Carrd, Courtland from Indiehackers, Daniel my Server Guy™, Xiufen Silver, Yury the Critic™, Jelmer (aka Dutch Levels), Amrith (aka the Shinbag), Vlasti, Suska, and Felix from Fastlane.

I'd also like to thank Patrick McKenzie (patio11), one of my biggest inspirations to start building stuff when I was reading his blogs on Hacker News years ago. Also Jon Yongfook who showed me you could build startups while nomading and not look like a broke backpacker while doing it but instead do it in style. And Derek Sivers who taught me to every day try to be warm, nice and humble. No matter how much you achieve. And Anthony from Hype Machine for always reaching out with advice.

Importantly I'd like to thank Jennifer de Walt for inspiring me with her 180 Websites in 180 Days project. If it wasn't for her, I wouldn't have made 12 Startups in 12 Months, wouldn't have made Nomad List and wouldn't be writing this book here. It's crazy how serendipity works.

I'd like to thank everyone in Work in Progress chat for keeping me productive and forcing me to finally finish this book (which took me too long).

I'd like to thank Product Hunt, and specifically Ryan Hoover and Andreas Klinger for always supporting me, giving great feedback and highlighting my startups repeatedly. And in a bigger way for creating this whole indie startup wave that I am benefiting from so much.

All of you, and you now reading this book, have changed my life forever. Thank you.

Why did I write a book?

I never wanted to write a book. I have to be honest to say I hardly read books myself. I think it takes a certain amount of hubris to put your thoughts in 200 pages and think you actually know something well enough that you should share it with people. But then all of you started buying it, so hey, let's do this!

I think it's stupid to read lots of books about doing something (in this case startups) and then believe you're actually learning something from it. Because most successful people I know learned mostly everything they know from practice. Just by doing things.

Books are also outdated by definition. The moment I write this sentence and you read it (weeks, months or years later), I might have already changed my mind.

Then there's the entire survivorship bias, it assumes that what worked for me will work for you. But it probably won't. Because time has already changed and I will never be able to put on to paper all the variables that have attributed to things than went successful for me. I really don't like to give people false promises. Which is what most other books do. No, this book won't make you successful. That's all up to you.

But I do want to write a book

Even with all these things stacked against writing a book.

I want to write a book, if only because I see so much bullshit going around in the world of startups and tech. The media is presenting startups in the wrong way. People think they need to build billion dollar companies. They need to fly to San Francisco and build a "network" and get $10 million dollar investment from old rich guys. They need to hire 10x power developers and work them for 100-hour work weeks while feeding them pizza and soda. It will be great, they said.

But it won't. It'll probably suck. And you probably won't get rich. Because the odds of a venture capital (VC) funded startup are by definition stacked against you. Only 10% or less exit and that doesn't even tell you if the founders make good money. There's giant company exits where the founders barely made money. That's why I'm writing this. To show you, you might be able to do it differently.

The indie way of building a startup

What's the alternative? How about this: do things yourself and build a nice side project, that then can maybe turn into a bigger project, that then maybe becomes a company that makes you enough money to quit your day job and stop working for the man. Enough money to build up good savings, that if you invest well, will give you a nice early retirement. Your own company that can give you a little more freedom in your daily life, so you can spend it with friends, your family, your pets or just doing the things you love. Which in the best case is actually building an app, project, startup or company you love to work at/on/for!

I want to make bootstrapping great (again) #MBGA

This way of building a company is called "bootstrapped". Which means you're self-funded. You use the resources you have to get started. The odds of building a successful bootstrapped business are way higher than building a venture funded billion dollar company. Because the goal of a bootstrapped business is much more reachable. You don't need to do a billion dollars in revenue. You're already there if you can pay yourself enough to live from. Any money that comes extra is even better! You'll probably have less stress, be happier and be therefore a better friend, lover, partner or parent. Just....relax.

The coolest thing about bootstrapping it is that it doesn't exclude "going big" later. Venture capital investors LOVE to invest in companies that already have proven revenue. And that's literally what a bootstrapped business is. You'll be miles further than the person next to you pitching with just a PowerPoint deck. When you go for millions of dollars of VC investment on day one, it means you do exclude building a healthy simple business. Your company is now strapped to a rocket and you need to go big or explode. That's why I think bootstrapping is the better way to build a business now.

I really, truly, honestly want to see the mainstream startup narrative change into one where bootstrapping, revenue and actual profit is "cool". Writing a book on it with a proven framework people can apply, may help accelerate this change.

There's a personal legacy aspect here: if I can have a small influence in changing this, it feels good as a person. It's nice to change things for the better. And if it doesn't, well, thousands of people paid me money for this book, so it's a nice backup for me in case I go bankrupt.

Why should you listen to me?

Because I went from really scrappy side project to profitable company with users a few times now. Most times it failed miserably, but a few times it worked out for me.

At time of writing, my website Remote OK just became the most visited remote jobs board in the world with 3 million monthly visits. Nomad List is near that amount too, and ushered in a new era of digital nomads and remote work from 2014 onward. They're both manually built by me, profitable with high margins (up to 95%), and highly automated. I was Product Hunt's Maker of the Year twice. I've launched my startups to Reddit's front page twice. I grew one of my projects into $100,000+/month revenue, then $200,000+/month revenue and together now to over $3,000,000/year, while blogging and tweeting about all the personal ups and (lots of) downs for the past years. I launched Rebase last year which went from $0 to $50,000/month in 30 days. I recently launched Avatar AI which went from $0 to $100,000 in 10 days! My projects together are now valued at anywhere from $10 million to $40 million depending on what the market would pay for it. And I did it mostly by myself. Most of my other projects failed (some miserably), but I was able to get an idea to success a few times.

There is a good chance that there is strong survivorship bias at work here though. Remember that. The people who try and fail don't write books how they failed. That means my entire perspective is probably biased and skewed. You've been warned.

This book is my entire brain dump

I've been getting thousands of questions the last few years. I think if I started answering them I'd simply not get to working on my own projects anymore. That's why this book is the easiest knowledge transfer from me to you.

Literally every single thing I learned in the last few years building bootstrapped startups is in this book. It's my entire brain dumped on paper. It can be messy but it's everything I know. I hope it'll be something like giving back to the community and people will use it as guide in becoming indie makers and ship products. I've seen the drafts of this book already applied in hundreds of launched startups (because people will usually send me a message), which is super awesome. I'd love to see more. Having some positive influence on people's lives is a lot more interesting to me than more revenue, at this point.

This book is continuously updated

I'll be working on this book just like any of my startups. It's a continuous project. I'll keep updating when I learn new things.

App, site, product, startup, business

You'll see these terms in the book used somewhat like synonyms. Because most of the theory in this book applies to all of these. Sites these days are like web apps, and apps are more like sites, together they are products and a few of these products make up a startup which in turn is a business. Generally, they're all the same thing.

You'll need persistence, and luck

You may need to try shipping 10 to 30 products for 1 to 3 years before you have anything that works. That's how this approach works. You build stuff and see what sticks. I don't know anybody who shipped one product and instantly became successful. It takes a long time to "get" it and even then it's a lot of luck and timing. If something doesn't seem to take off early on, it probably won't take off later, so make something new and try again.

As I, and this book practice radical honesty, there's a chance nothing you make will be successful. But by doing you'll have figured something new out, that might lead you to somewhere else, that will make you successful. Startups, and life, are about constantly pivoting when things don't work out. If you don't take action though, you can be sure nothing will ever happen. Stagnancy kills. So ship.

🚢 Always keep shipping.

Practice

I want you to learn from actually shipping a product. This book is just ideas that might be wrong or right, and biased, but your own personal practical experience will be the thing (if anything) making you successful. Not this book! This book is just me pushing you to go sit on the bicycle. Now learn to ride it yourself. Practice is everything. Get your own style. And most importantly, ship.

To avoid all those books with theories that are unproven, I felt on a very meta level, I wanted to write this book with the theory described in this book. To prove that if I could produce and sell this book in the ways described in this book, it'd somewhat prove the theories might work. So that's what I did.

Before even writing a single line on it I announced this book and opened it up for pre-orders:

The landing page was literally a Typeform telling that I wanted to write a book, but it didn't exist yet, and asking for $29.99 to support it.

The only thing people received after paying $29.99 immediately was an empty Workflowy list where they could write what the book should be about specifically. That gave me immediate feedback from customers what they wanted me to make. Just like a startup.

Thousands of people pre-ordered the book (quickly netting $50,000+ in revenue at $29.99 per pre-order) and there was thousands of items in the Workflowy list to write about. I went through it regularly and tried to re-order it to find patterns. I found I could divide up all questions people had in the different stages of startups. Ideas, building, launching, growing and monetizing. Everyone was at a different stage and needed different questions answered.

I then started writing the first chapter. I wanted to do this by "building in public" too. Or in this case, writing in public. I made a Google Docs text document and started writing.

But not before I started a live stream on Twitch of the writing process of course. I wanted to live stream most of the chapters. It helped me because, as you may know if you've ever written a book or thesis, the procrastination of writing can become incredible.

Every time I finished the draft of a chapter I sent it out to all the pre-order customers. And they could review it as a Google Doc again.

Only the final process of writing this book (where I'm at now), was done by myself. Collecting all the content, cleaning it up, rewriting it and making editorial decisions on what should be in it. But 90% of the process was out in the open.

And that's exactly how I have built and would build startups: launch early and build with/for your users.

Introduction

This first chapter is about how to get ideas for a startup.

Solve your own problems

The most important thing is to find ideas from solving your own problems. You do that by looking at your own life and observing what your daily challenges are. Then you see if you could make those challenges easier using technology. If you solve your own problem, it's very realistic that there's many more people like you who would also love their problem solved. And that's pretty much what a business is. Solving lots of people's problems in return for money.

In startups, this business can be in the form of an application, a website or even only just a physical service tied together with some technology.

Your problem might just be everyone else's

My most successful project is Nomad List. It's a platform for remote workers and travelers to find places to go to and meet other people when they're there.

When I built the first version of Nomad List, I was traveling through Asia. I was living in Chiang Mai, Bangkok, and Bali. I knew these places were good for digital nomads, but I didn't know what other cities to visit. I'd go to Singapore, and discover it was nice but also very expensive. I'd go to Vietnam and realize wow it's really cheap here, but the internet is unusably slow. I was looking for cities that were cheap to live, had fast internet, and warm temperatures. I thought "Okay, maybe just make a list of cities with that data?". It was just a private spreadsheet first. I added about 25 cities' temperature, internet speed and cost of living. Then I wanted to share it, I tweeted the URL.

But something was off. When I looked back, someone had hacked my spreadsheet. There were now about 75 cities and it wasn't just temperature, internet speed and cost of living. There was safety, best coworking space and climate added as columns. Instead of sharing it as "read-only", I had accidentally clicked "editable by everyone". Suddenly there were hundreds of people adding data about their cities, and the cities they'd been to. After a month, thousands of people had added data about over 250 cities.

This is a good example because I just wanted to solve my own problem, and it turned out it was thousands of other people's problem too. Your own problems are nice because often they're quite niche level, meaning you'll have enough other people with the same problem to be your user, but not enough that some giant company has already done it.

You are the greatest expert at your own problems

Even if it's not always successful, the concept of solving your own problems is a great way to find ideas that might be viable. A lot of people don't do this. When you try to solve problems that aren't even yours, like somebody else's, you can do that but you are not an expert in the problem area.

For example, I could make a health care app which registers patients and their health situation, which diseases and ailments they have, and where they are in the hospital system. But I'm not a doctor. I've only been to a hospital when I was sick. I have zero expertise on health care. I don't know the problems doctors have.

I can look at the entire industry from an outside perspective and think: "Okay, we need to solve this problem. There's a lot of money and opportunity here". But I still don't know anything about it. I'm just not an expert in the problem space. And until I become a doctor, I probably will never be.

You want to find ideas from your own problems because you'll be an expert on them immediately.

How well do you need to know a problem to solve it?

Somebody asked me, "How well do I need to know a problem to make something for it? How much can I learn along the way?".

I think you need to know a lot about the problem you're trying to solve. Once you have traction and your website, app or startup works, you can learn from user feedback and data you collect then. But that's useful once you're already running. It won't help you find ideas that are suitable for you to execute. First-hand experience with the problem you're solving is best.

And not just at the start. When your company grows, and you stop becoming the target audience, you face a big risk of not understanding the customer anymore. A good example is in hip-hop, a rapper comes from a low-income ghetto, gets success rapping about that world, then gets rich from the success, loses the inspiration of that world since he/she now lives in a giant mansion and their career is over.

Personally, I saw this happen with myself. For awhile, I took a break from traveling as a digital nomad and the product suffered. Now that I'm back on the road, I see where my site sucks. For example, it doesn't work well when I visited smaller towns where there's hardly any nomad activity. So I lowered the membership price of Nomad List and started focusing on just getting more people in. As that's more important short-term than making money. I wouldn't have realized this by staying home.

Problems are always changing, as are markets, as are people. If you are your target market, that's perfect. You just evolve with it. The founder of Boosted Boards, an electric skateboard, said:

"We just wanted to make skateboards for ourselves and there was no real good electric ones. We built it for ourselves. We knew exactly how we wanted it to feel when driving. We knew what people wanted because we were the target market".

I'm starting to repeat myself, but that's because this is a repetitive theme with successful companies. And opposite: a repetitive theme with failing companies is founders who have no connection to, expertise on or passion for their industry.

Be more original, and your ideas will be original

There's an issue in itself with only solving your own problems. What if you're not as unique as you think? It takes only a slight glimpse at current startups ideas to see that everyone is making the same stuff.

Everybody's doing a to-do list app. Everybody's doing productivity apps. For a decade, people have been making apps to find your friends on a map. Everybody's doing some kind of photo sharing app. These are basic ideas that everyone has. And they're too obvious.

Everybody's doing them because everybody has the same problems. So how can you find problems that are actually unique and original? Well, become more unique and original yourself. I would have never built Nomad List if I didn't go traveling and working.

So, you need to do stuff that makes you explicitly very different. It will get you more unique ideas. That's super cool, because now you have two great attributes of an idea. It's not just unique, but it's also something you're an expert at since you've done it yourself. Even if you launch and get competitors later (like I did) because they see you're making money and it's a good market, you'll still be in a better position than them because you're real. You've done it. You're an expert in the problem you're solving.

I would be bad at making an app for doctors, but if I was a psychiatrist, I'd probably be able make a very good app for psychiatrists, since I'd know all about it. Part of the Lean Startup approach dictates "talk to customers to find problems". That's nice and all, but then you're still working from an outside perspective. I'd say, just focus on your own problems.

Also, stop reading books to develop yourself or get ideas. You won't get them from there. Or if you do, there's lots of other people reading the same book probably. Get ideas from your life experience. Get outside. Become original. Do crazy stuff that you're scared of. Jump off cliffs (do it safely). Ask people you like out (scary but nice). Walk into random office buildings. Jump fences (but don't storm the Capitol Hill, thanks). Crash hotel pools. Whatever makes you different. Don't be scared! Live.

The downside of solving only your own problems

There's a strong and somewhat valid criticism on the philosophy of solving only your own problems.

If you're a wealthy guy from a Western country, you're probably going to solve problems that make your already pretty good life better. You're not going to solve problems that women or people with other genders have, because you don't experience their problems. You're also probably not going to a developing country and solve the problematic garbage situation there. It's the privilege argument.

I get it. And I see the criticism there, but then, it's hard for anyone to solve a problem outside the context of their own subculture, city, country, continent, region, income class and gender, because they're not experts on it. And maybe that's not as bad as we think. If we can democratize access to computers and the internet (as we're doing now), people anywhere can focus on solving THEIR own problems and reap the financial (and other) rewards from doing that. And isn't that much better than having a white guy do that and reap the rewards?

Always start from the problem, not the solution

A lot of companies start not from the problem but from the solution. This is one of the biggest mistakes you can make. Technology needs to solve a problem. If you make a solution for a problem that doesn't exist, it might look sexy technologically, but it won't get users.

When new technology becomes available people want to use it to build something. A great example is the endless amount of apps that have appeared since smartphones got GPS chips a decade ago. The first thought is, okay, let's use this to track each other. So you make a map with friends on it and where they are. This has been tried over and over and it's still a pretty terrible idea. I don't have a strong curiosity to know where my friends are and I don't necessarily want them to know where I am (due to privacy). The problem doesn't exist. When I meet up with friends, we simply say a place we're meeting up and we can find each other.

Now a good example where this technology is used to solve a problem would be Tinder. It does use your GPS location, to find people around you to date. That works because you don't want to match with people on the other side of the world. It solves a problem and the solution is enabled by available technology. The problem should always be first, not the technology, not the solution.

To get big, you have to start small

Niches are specific market segments that are shallow enough to easily access, with not many players in there. Niches are a great start because they're usually too small in economic value for big companies to attend to. They're also the perfect size to market a new company towards.

Niches go against the ridiculous "go big or go home" attitude that the rise of startups in mainstream media pushed from 2006 onward. But that attitude isn't realistic. Because most big companies started very small. If you start big from day one, it's the wrong way to go about it. People don't like niches because they're too small for people's ego's.

But niches are much more profitable than you'd think. If you have "just" 1,000 people paying you $83.33/month, that's $1,000,000 in revenue in one year!

How to make $1,000,000
Make a	$5,000 product for	200 people
Make a	$2,000 product for	500 people
Make a	$1,000 product for	1,000 people
Make a	$200 product for	5,000 people
Make a	$100 product for	10,000 people
Make a	$10 product for	100,000 people

How to make $1,000,000 w/ subscriptions
500 people pay you	$167/month for 1 year
1,000 people pay you	$83/month for 1 year
2,000 people pay you	$42/month for 1 year
5,000 people pay you	$17/month for 1 year
10,000 people pay you	$9/month for 1 year

Start with a micro niche

Let's say you want to make booking software for hairdressers. That could be a niche. But how many hairdressers are there? Probably millions worldwide. Why not go even more niche? Booking software for hairdressers that focus on African hair. Now you're talking tens of thousands maybe. That's a good start. Let's say you captured only 10% of those 10,000+ hairdressers that focus on African hair, that could be 1,000 customers paying that $83/month making you a million-dollar bootstrapped company!

From micro niche to multi-niche

If you're at a party and someone asks you what you do and you answer you make booking software for African hairdressers, you might think it's too basic, i.e. you're not "changing the world" with this. But you shouldn't. Because first of all, you're probably making good money off those 10,000 hairdressers paying $100/y (that's $1M/y in revenue already!). And if you've validated your startup in that niche, you can expand to other niches. What about Asian hair? White people hair? Step by step you move closer to the entire booking for hairdressers market. Why do it step by step? Because you can easily go smaller again if you fail. And try to expand in another direction. It's like a lightning shock in slow motion, it tries to find the path of least resistance. Your company should be doing the same thing.

From multi-niche to adjacent markets

Now let's say you have the entire booking for hairdressers market, what about booking for nail salons? And tattoo shops? Now you're doing restaurants. Now what else do all the shops need? A point-of-service payment platform. Okay you have all these shops as customers already, so you can easily sell this new service to them too (and best of all test it on them first). You then scale up frm multiple niches to adjacent markets.

From adjacent markets to becoming a platform

With the experience from payments for physical shops, you move to virtual payments too. With lots of luck, you'll be one of the biggest payment gateways in the world. You'll go into ecommerce with virtual storefronts for the physical shops of your customers.

You just became big by starting small!

See what happened here? You became big by starting small. Most people do the opposite and crash and burn. They want to build that giant payment platform that will change everything. But hardly anybody started with that. Facebook was a Hot Or Not app by Marc Zuckerberg. Apple was a personal computer build kit for amateur hackers. Microsoft was a tiny software agency that re-sold MS-DOS from another developer to IBM. Google was a small academic experiment to search Stanford University's local intranet. Get it?

Stop. Thinking. Big.

Think small first! You'll be big at the end!

Your idea does not have to be earth-shattering

I don't think your idea should be earth- shattering. If you look at most big startups, their first idea was not earth- shattering at all, most of them. Think Uber. They started as an app where you can simply call a taxi. Right? Then it grew into an entire transport solution. The long goal is self-driving cars, that transport everything and to replace the entire transport and delivery industry.

All that started with a taxi hailing app. Your first idea does not have to be (and probably should not be) earth-shattering.

You start with something small. Don't think too big. Then slowly, you can get to the big part by extrapolating, scaling your idea to a bigger market, from a niche market, and to a bigger more abstract idea.

With Nomad List, I started with a list of cities with cost of living and internet speeds. Then I scaled that up to a social platform for digital nomads. Now the long-term goal is an entire internet platform for the future of remote work. That means more tools for nomads, remote workers and businesses that embrace this future. That all started with a database of cities, that's not earth-shattering at all.

The more I talk with people in the startup world and they tell me like, "This idea is going to change the world. It's going to be a billion dollar company." Those are usually the ones that fail really, really bad. The ones that go really well, and I know from seeing friends around me, are the ones that are people who are really modest and they just say, "Ah we just want to fix a small thing. Then okay we fix it. Okay. What's next? What are we going to do next." They do probably have a long-term vision, but focus on the small stuff every step of the way. Because that's how you get big: by focusing on small steps. If you can't even do the small steps right, how are you going to get to the big part? Right?

Don't focus on the idea that is earth-shattering. Just start with something basic. Virtual reality is an industry that will be earth-shattering, but you don't have to have an idea that's earth-shattering. You can start with a basic, little virtual reality game/app (like I'm doing now) and slowly add functionality until maybe it becomes like the next virtual social reality world where we're going to live our lives in.

You don't know what you're going to end up with. That's another point. You need constant feedback from your users in the markets to see what people want and what people use and whatnot. You can't just think of that. You can't think big immediately. You have to start small.

Create a list of ideas and keep track of them

A good start if you're looking for ideas is to keep track of any you might get. How you keep track of your ideas is up to you. I now use Workflowy and previously used Trello for it. I have a few different lists. The first is for "Concepts", that's rough ideas. Then if one of the ideas looks good, I move it to the "Promising" list. If I actually start executing them I put them in the "Building" list. Then if it's done I have a "Success" or "Failure" list. When it's a failure, I usually also write inside the card why it failed in a post-mortem that's one sentence long.

The first list of basic ideas has zero limits in how weird or crazy the ideas can be. This is on purpose. There shouldn't be any judgment on your first basic creative premise. It can evolve into something more practical later.

The thing with ideas is, at least with me, that they keep coming back in my brain. I'll get a basic hunch, then weeks later it comes back, and then months later it'll start to manifest in my mind. Then sometimes even 2 years later I'll finally start executing it. This is great because your mind is like a rice cooker for ideas. They need to get ready before you can put them out and build them.

This list of ideas doesn't have to be physical or virtual, it can also just be in your mind if that works for you. As long as you keep going back to ideas and see if they have evolved to become worthy of actual execution.

Should you make ideas alone or in a group?

I think collaborations can be very dangerous. Because if you work with somebody else in a team, there's a big tendency of groupthink, where everyone starts hyping each other on the value of the idea. The prototype might only get mild validation from paying users, but you're working with this group and you're already so crazy about it that it doesn't really matter what users pay/do/say. That's very bad. It should only be about the users.

I've been in these rooms, I've seen it happen. "I"m telling you Joe, we've got something really good here". No, we don't care. It should be only about customers. You see a lot of startups go wrong because they have this group think in the beginning and it's actually not rational thinking. You're more rational on your own. Obviously, collaborations can work with idea generation too, but I think the most important part of idea generation is getting ideas yourself, then talking to people, customers, users to evolve them. Not talking to your teammates how great your team's idea is.

The worst is to be with people that just confirm what you already think. The best is to test your ideas as quickly as possible. Even asking other people for advice is kind of bullshit. You can't ask "will this idea work". You need to ask the market by building it! Nobody knows until you launch!

Don't be afraid to share your ideas

The most elementary mistake people still make is not sharing their ideas. No, people won't steal your idea if they like it. And even if they do, they probably can't execute it as well as you. And even if they do, you're not a snowflake! There's thousands or even millions of people with the same ideas as you. Stop thinking you're so special! Ideas are a dime a dozen. Everything is about how you execute.

Idea

x

Execution

=

Business

Bad idea	=	0
Good idea	=	10
Great idea	=	20

No execution	=	$0
Good execution	=	$100,000
Great execution	=	$1,000,0000

"To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. To make a business, you need to multiply the two. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000."

— Derek Sivers in his famous essay "Ideas are just a multiplier of execution" (2005)

You shouldn't be scared of sharing your idea because execution gives the idea its details and specifics. That means 10 people with the same idea will execute it in 10 completely different ways.

The benefit of being able to share your ideas is that you'll be discussing them with everyone. Potential customers, vendors, suppliers, whoever. Everyone will have some input on it which you may or may not use as feedback. Again, the market remains the most important feedback though.

Not sharing your idea is stupid because it'll stay only in your head. You for sure won't be objective at judging it since you have something called "optimism bias" which is "the tendency of individuals to underestimate the likelihood they will experience adverse events", e.g. you think it'll definitely be very successful.

It doesn't matter if people say "that idea will never work" because they're not the validation. The user paying/using it is the validation, not other people judging your idea! The point of sharing your idea is thus not to get people loving it or hating it. The point is that you get your brain working outside of its comfort zone (of talking to itself) and you'll evolve your idea. You'll come up with adaptations of your idea, or entirely new ideas by talking about it.

Conclusion

To get ideas, try to find problems in your daily life. You're the foremost expert at problems you have, more than anyone else who doesn't have them. If you keep coming up with the same ideas as everyone else: try to make yourself a more original person by actively experiencing different things. Don't shy away from taboos and fringe ideas, that just mean you're ahead of the curve, they might become the next big thing. Don't think big, start thinking small first, then take it one step at a time, you'll become big by starting small. To avoid groupthink and drama: work alone, especially early on. Share your ideas freely to get other people's input on them. Log every idea you have, filter them, and see which ones you can execute upon.

Resources mentioned

• Workflowy
• Trello
• Stripe
• Zapier
• Intercom
• Olark
• Typeform

Your homework

• Spend the next 7 days making a list of problems you have in your daily life, they can be small or big, try to find 3 ideas per day, so that you have at least 21 at the end of this week.

Introduction

You made it to the second chapter. We'll now discuss how to build your idea.

In the previous chapter we looked at how to find ideas for your product. To avoid getting stuck in an infinite loop of brainstorm and bullshit, you want to start building as soon as possible. The faster you get it out, the faster you'll see if people want to use it, how they use it and what other features they want to see you build. Without shipping, it's difficult to get any idea of what they want. There are obvious exceptions here: Apple hardly uses any focus groups or user testing, they choose to ship the very best (according to them). That's fine, but you're not Apple (yet).

Build fast and minimal

While a decade ago development time was long and took lots of planning to get right, today we can go from idea to basic product in a matter of days.

We have cheap and easy to set up servers (virtual private servers or VPS, like Linode and Digital Ocean), and platforms as a service (PaaS, like Heroku) that take out all the difficulty of setting up your own server. Server operating systems like Ubuntu have become relatively simple to set up with tutorials readily being available online. The web server software itself has become fast and simple too: NGINX allows us to set up a basic default server that doesn't need much further configuration. Languages like Ruby, JavaScript, PHP and their frameworks like Ruby on Rails, Meteor, Laravel make it easy to build products by skipping the ground work.

It's fine if you don't recognize a lot of the terms in the previous paragraph. This isn't a technical book. And the tools with which you make your product don't really matter in the beginning (and not even that much later either).

My point is, the speed of the development can be very fast now. And the zeitgeist of our time is transient too. Everything moves fast now, and where in the past people would use an app for days or weeks, now you literally have seconds to make an impact, or they close/uninstall it. So you have to move fast to stay ahead. Another attribute of our zeitgeist is minimalism. Users finally accept minimal interfaces and minimal functionality, as long as an app does what it says well. There are single-purpose apps now that just do one small thing very well. Many of them have been quite successful.

Downsides of fast development

There are downsides to this culture of fast development. There are products these days which are still littered with bugs when shipped. They might not work well on all mobile devices. They're not tested. There's products that are launched and work great in the first week, but then their developers stop maintaining them and they break after a few months. The remaining users get annoyed when the app stops working. With development being fast, rough and dirty, so are the results.

The other downside is you don't have the time for sophistication and details. Code has a higher potential to become an epic mess of spaghetti because there's less architectural planning involved. But then again, you can always rewrite code right? At least you've shipped. Users don't care how your code looks.

Your enemy is perfection

The reasons you should launch fast are to avoid inaction due to perfection. You should start avoiding striving for perfection now and maybe later too. This applies to all phases of doing a startup (and maybe even life), but especially the start. Perfectionism is detrimental because 9 out of 10 times it doesn't make things better but just creates inaction. You'll have 50 meetings, 100 iterations of an idea or feature, just to get it right, when actually you should have just gotten it out of the door immediately and let people use it (and learned from them using it!). Perfectionism is necessary in smaller details of your service or startup, but not in the entire thing because then it will simply paralyze you with inaction and fear that what you do is not perfect. Nothing is perfect at the start. Things become perfect through lengthy iterations!

If you're in the early stages of a company, you want to get out stuff as fast as possible. Actually, overall I think in the entire stage, it will be useful to do that because users love new features. They love to test new stuff. They're actually pretty okay getting into bugs. They know development is difficult these days. I mean Gmail was in Beta for a decade. People are fine with errors, as long as they can use something new and as long as the errors get fixed, and if they have some way to tell you the feedback about the errors, for example. I think getting stuff out the door is the number one priority.

Avoiding perfectionism is a skill you have to develop. You need to learn to be fine with everything being not fine. Not everything will be perfect and high quality. Maybe your website will have the wrong images, the wrong background colors and the logo color doesn't match the branding text in the rest of the page. Is that important? Really? It's okay for a day. It needs to be fixed at some point, but it's not a priority. The product works. Prioritize perfectionism. Perfect what needs to be perfected now. The stuff that's low priority, don't put too much effort in it to perfect it.

You'll always have time to perfect stuff later. You can always iterate and develop it to be great later. Why not perfect it step by step? Make small improvements.

There's a limit to this though. Don't make shitty products. With minimum viable products there's been a rise of people shipping products that look bad and hardly work. A first prototype should function really well. It's fine if there's some bugs on the side, but the core functionality should be operational. It should look at least OK, otherwise you simply turn people away. Minimum needs to be minimum good.

How viable should a minimum viable product (MVP) be?

The bad MVPs we're seeing recently are creating a counter movement against the lean product development trend. And that's understandable. A lean or minimum viable product doesn't mean it can be shit! It has to actually function, users have to be able to use it. Bugs are fine, but users should be able to report them instantly (like with a feedback chat box pop up). You'll also have to fix bugs fast or people will get annoyed (and you'll just grow more and more bugs). Making a minimum viable product means it has to be viable, it's not an excuse to be lazy and make something half-assed. So it's all about balance. Make something great that functions and it can be minimal. But make sure it works!

Build yourself or outsource

Many people ask me if they should build their product themselves, outsource it to other people or hire full-time employees to build it for them.

I have a pretty extreme opinion about this that goes against the grain of what most say. But I think I'm right because times are changing.

DIY vs. people who hire others to do it for them

I think you can get quite far by letting other people develop your product for you, but the problem is that in the long term you won't be able to have the same speed as a product maker with development skills.

To give you an example: my day usually starts with waking up, showering, having some coffee, seeing what bug on one of my sites is emailed/tweeted/shared with me today (someone sends me a bug report almost every day), and I'll see if I can fix it immediately. Then I'll see other stuff on my site that I don't like, and I'll just change it on the fly. All of this usually takes a few minutes. Those are just small tweaks every day, but over a year that's like 300 to 1,000 small tweaks which add up.

Now imagine if you outsource all of this, and you have to ask 1,000 times for a developer to tweak this and that. For me, a small tweak or bug fix will take just a few minutes because I can do it myself. But for you, each tweak takes a message to your developer, who then has to be working that day (and awake!) to get it fixed. He might have to do a meeting about it with his team. So it might take a few hours, or days, or weeks.

Now imagine if we have the same site and you and me are competing. In the time you've sent a bunch of emails to your developers, I've already pushed 5 bug fixes and added 2 new features to my app. Who's going to win here? Who's faster? Not you!

Now think about your users. They're now stuck with a bug for 3 days because your developer is hiking up a mountain in Peru for holiday. I fixed that bug while having my coffee in the morning in 5 minutes. What will your users like more? Your broken app or my working one?

It's not all roses though. Doing everything yourself in the long-term probably doesn't work. If you've proven a business model, it's probably smart to keep repeating it (by scaling it up), getting people to work FOR you, with you managing the operations instead of micromanaging and fixing tiny bugs. But that's not what this book is about. We're talking about the beginning. In that case, DIY always tops outsourcing for me.

DIY vs. big teams with VC money

I've seen countless real life examples of VC-funded companies spending loads on building giant development and design teams, or paying the same money to outsourced development and design agencies. There's lots of exceptions where it went right, but mostly in the beginning this just slows you down terribly.

There's been about 5 big direct Nomad List competitors come and go now that have been VC-funded from 1 to 10 million dollars in funding with teams from 10 to 30 people that made the same site as me. But they all didn't go anywhere.

While working alone in my underwear on the side of my hotel bed with my MacBook and my coffee, I was able to outcompete million-dollar VC-funded teams of 30+ people in an office in San Francisco with Aeron chairs, oakwood meeting desks, $20,000 espresso machines, bean bags and ping-pong tables.

That's a really cool thing about the time we live in. It's a pretty fair race. You just need to make a better product than other people and it gets rewarded by people using it.

When starting up, you don't need a team if you have the skills yourself. You don't need startup capital if you have the skills yourself. And getting the skills yourself isn't that hard if you can search every question on Google. And in my opinion, having those skills sets you apart.

You don't even need to be great at it. I'm not great at programming or design. I'm pretty average. But because I can do it all well enough, I have an advantage over many people, teams and companies who are specialized.

My gripe with venture capital in terms of building products

My social media outrage might make you think differently, but I don't hate venture capital. It has its function and place. But I don't like to see (other people's) money wasted on bullshit. And there's plenty of VC money funding bullshit. The costs of building a startup (especially, especially in the beginning) are almost $0 now. That is, if you use your own current skills.

This is relevant because venture capital money can destroy the build process before it's even begun. If approached wrong, raising money means you can skip the actual product validation (if people want the product) and finding a business model (because you don't need money to survive, you have funding). It lets people spend lots of money without having to see any (positive) results for it for a long time. That causes people and companies to be jaded. It's not natural for humans. The natural tension of having to survive is healthy and it makes people act in superhuman ways.

There's always the story of the son or daughter of rich parents who could never find a job until their parents cut all spending on them and suddenly they found a job (because they HAD to get a job to survive). I think the same applies to companies. If you don't need to find a business model (to survive), you're not really going to prioritize looking for it either.

Bootstrapping vs. venture capital

Bootstrapping has become an advantage. You keep your costs low, naturally. You get zero of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/month. A code editor like VSCode or Sublime Text is free. To make iOS apps, XCode is free. An Apple developer license is $100/year. Not a lot compared to the money you can make back from it if you can get people to use your product and pay you hard dollars for it.

Bootstrapping has become a very viable option for most software-based startup ideas. Whereas, venture capital has become tedious to get (schedule 6 months of meetings), limits your freedom (grow crazy big or die) and not really necessary at all. Did I mention how much less stressful bootstrapping is, yet? No, well it is!

The importance of keeping costs down

In the early stages of any project that's not funded, keeping your costs down is your biggest priority. And if you use your own skills to make the basics, that's a lot of costs saved. Developers these days are crazy expensive, due to high demand for them. Most dev's go for $50 to $250/hour. Just the MVP of any small app will already cost roughly 100 hours of work. So there you go, that's $5,000 to $25,000. A fully functioning app will cost thousands of hours, from $50,000 and up.

That's a lot of money if you don't have a lot of money.

So, if you have access to a big money pile, then why not, go and hire some people to build it. But you'll still be competing with a lot of DIY-ers that don't have that cost, and you'll want to get your costs back at some point in the form of revenue. If your development costs are so much higher than the rest, you'll also need to make a lot more money than the rest. Possible, but hard. Especially in the beginning.

Now, the worst you can do is contact a developer and ask them to work for free in return for a 50% share of profit, while you get the other 50% because you came up with "the idea". It's become a startup trope and it's ridiculous. The market value of an idea without execution is $0. So either you get REAL skills (an MBA != skills), or get money to pay developers. Paying with future equity is ridiculous, it's like paying with a $5 lottery ticket. Don't make a joke out of yourself! Nobody works for free anymore. You have to understand, as a developer you can now make $150,000/year as a starting salary in San Francisco. Do you really think anyone cares about your startup idea of a random person such as yourself? Not unless you have something to bring to the table, like money or skills. Some people used to add connections to that list, but I don't really believe networking is important in this age anymore. What's important is the product and to make it you need money or skills.

To build, should you learn to code?

Yes, I'd recommend you learn it. It's only getting easier now. Learning to code seems steep for newbies. But people approach it wrong. You can probably ride a bicycle, right? When you started "learning to ride a bicycle" did you think you'd be Lance Armstrong? No. And you probably aren't. You can just ride it, but you're not competing in world championships.

It's the same with learning to code. It doesn't mean you have to be great, or even good at it. Just know some bits so you can throw stuff together. When I code, every day I have to Google how to do stuff I don't know. Coding is continuous learning. You can ask any programmer and they'll answer the same. The good thing is, there's so much information on the internet nowadays. Almost every problem you face, someone else probably had before you.

If you're looking for ways to "learn to code", I'd say don't go for courses, bootcamps or mentors. They usually cost a lot of money and they don't teach you the core of coding: figuring it out yourself. That's the biggest skill. Fiddling for hours to days to get something working. Not giving up and keep trying. And then suddenly: EUREKA!

If you want to learn to code, my advice is: try to build your idea with HTML and CSS and some JavaScript and see how far you get. Just Google every single thing you don't know. Start with "how to make a HTML page". Then "how to make text colored in HTML". Then "how to make a button in HTML". Etc. Keep searching. You'd be surprised how far you get. This is how I (and many others) have learnt to code. Figure it out for yourself.

If you really don't want to learn to code, read on as I'll discuss how to build a basic app without a single line of code later in this chapter.

Tools

Which tools should you use to build?

I'm a strong believer that right now you should use whatever tool works best for you. What tool do you already know? You've already worked with Ruby once? Was it fun? Use that. You've already worked with PHP? Then use that.

What you should definitely NOT do is listen to programming hipsters on the internet telling you which language is best.

Here's a little secret: The people discussing what programming language is best are not shipping products. The people who don't care what programming language they're using are shipping products. They'll use whatever tool they need, whenever they need it.

So use whatever is easiest for you to learn or work with. And then switch whenever you feel you've outgrown a language. But honestly, unless you're programming spaceships, it's pretty hard to outgrow a language. They're all based on the same principles of computing. You can build anything with most languages really.

• Facebook was built on PHP
• Twitter on Ruby
• Google on Java
• Reddit on Python
• Hacker News on Arc

The thing is, you're not building for the enterprise here. You're building a first product that might grow into something bigger and then turn into a startup company. You can always switch. Twitter switched from Ruby to Java after they kept going down. Twitter still exists. When Facebook became popular, it became overloaded with users, so they wrote their own engine (called HipHop) to speed up PHP. And they started writing critical parts that needed more speed in other languages.

The point is, it didn't stop them from being successful, so surely it won't matter for you.

What if you don't code? I'd recommend you to learn to code of course. But for you, I've written an entire part on how to build without code, further down in this chapter.

My "light" stack

What I use personally grew out of my limitations. I wasn't educated in Computer Science or even programming and I simply used what I knew a little bit about. I didn't listen to everyone telling me what hip new framework (anything.JS etc.) or language (Ruby etc.) to program. I knew some PHP from making some WordPress sites before. And years before that I making my websites interactive with Perl, and it looked pretty similar.

Now the point is, don't go learn PHP. But use what you already know and see how far you get with it. And move to the next language or framework if you're starting to reach its limitations (which seems very hard with most modern languages).

The basic lite stack is a front-end (client) that is built with HTML, CSS and JavaScript. You then use the JavaScript to communicate with the server by making a web request. That request is received by your backend (server). This backend can run anything. I use PHP, but nowadays you can also run JavaScript on the server (with Express or Node.JS for example). You separate the backend (server) from the front-end (client) for security reasons because you don't want to let your entire user database be viewable by one user, right? The backend code connects to your database (SQLite, MySQL or PostgreSQL are great).

SQLite specifically is great because it doesn't require you to install a lot, and when you make a database, it's just a file. It's very transportable. You can literally copy the database file from and to your server. There's misconceptions about SQLite that it'd be slow or not scalable enough. That's bullshit. In many cases, SQLite is now faster than the filesystem (!) itself.

There's a giant trend now to merge the client and server-side programming with frameworks like Meteor, React, Vue etc. And I support it. But at the time of writing this book, it simply is too convoluted and complicated for beginner programmers. It's a rabbit hole really. We don't know where it'll go really: will we get more people using basic light stacks like this one (which still separate front-end and backend) or will people all move to frameworks like React.JS? Just because a technology is newer, doesn't mean it's better though. My guess is we will probably merge front and back end at some point. But at time of writing this book, things are changing too fast to use it for me.

A good tip to choose a technology is its age. If a technology has been around for a decade or more, it's probably working well for people. PHP is over 2 decades old and JavaScript similar.

Does it matter what stack you use? Again, not really. Just use whatever works for you. In my case, that's this light stack. I keep it simple. Most companies will eventually build their own framework over time, and in a way that's what I did. But it was never my plan. You just streamline functionality that you keep repeating. Remember, you can always switch the stack later. It'll hurt but it's completely possible.

Why are people so obsessed with tools?

There's a recent trend of people becoming viciously obsessed with discussing tooling. What language do you, should you and will you use? Why all these tool discussions when it's not that important for shipping a product? I think people are obsessed with tools because it feels like they're actually doing something productive. Because when they figure out what tools they should use, they'll go learn that tool (or language) and build their product right?

That's the idea, but it's stupid because it never happens. They get stuck in this endless research. They'll learn a new language, then switch to the other one. Because this new language, tool or framework "may be a better fit" for the product, that is the product they still have to build and ship. Not any of these people ever finished what they wanted to make. And the problem is, every week a new framework shows up that promises to make your app or its development even faster and easier.

All of this stuff simply takes away from your goal, which is shipping a product and selling it to users and getting revenue from it. Who has this problem more than anybody? Software engineers. It helps to be a bit business-ey here, because business people always care most about revenue. And if a profitable company is your goal, you should too make that your first priority! Not the tools.

What about the people that finished and shipped? They mostly never cared in the first place about tools. They weren't discussing which tool to use. They just made something with whatever tool seemed good enough. And they switched it whenever their tool limited them and they needed something else. They're "toolset ambiguous".

So, stop asking that question "what do you use to make that?" or "how did you make that?". It's an inherently stupid question. The question should be "why did you make that?". The philosophy behind something is way more important than how they made it. You can copy their tools, but you'll never be able to copy their WHY (which is what makes people and their products great).

How do you evaluate if a new tool is useful for you?

There has never been a time during which there has been as much innovation in programming languages as now (except in the post-war 20th century with the rise of computing itself.)

The center of programming is on the web now. There's new languages popping up every month and new frameworks every week. This makes it hard (especially for newbies) to judge what language or framework to invest time in to learn. You learn a new language, but it might already be passé by the time you finally understand it.

My approach is that I only learn what I directly need now. Let's say I'm building a new app where I need to make beautiful charts in HTML quickly. I'll try it on my own first, but if it's too much work, I'll just Google "charts in JavaScript":

I'll find D3.js, the dominant visualization framework for JavaScript and learn some basic stuff to build a chart.

The thing is, I only learn what I need when I need it. Instead of spending months on learning an ENTIRE language, framework or tool. I just learn the bit that I need now. This is a much faster and leaner approach which will save you time and make you more productive. And actually ship your product.

I don't have so much of an inherent interest in programming that I'll go and learn stuff just for fun. I know many people do. If your goal is to ship, that might be a disadvantage, because you'll learn lots of stuff you don't necessarily need. And you'll be playing around with tools more than you'll be finishing your product.

Native vs. web

Web

A web app is a website that has the functionality that makes it an application. It can look the same as a native app, except that you access it through a web browser like Safari or Chrome (on your phone). You'll probably build it with HTML, CSS and JavaScript.

Native

A native app means that you program it in the language native to the device you use. And it'll be an actual app installed on the device. For an iPhone that means you'll build it for iOS and it'll use Objective-C or the new simpler language Swift. That's usually what people mean when they say "mobile apps".

User experience and development

In general, a native app's user experience feels faster than a web app. Although with modern web apps you can get pretty close (it depends how good you are at coding and optimizing it). In general, development of web apps is faster, but the user experience is slower, whereas development of mobile apps is slower, but the user experience is faster. A native app has the disadvantage that users have to actually install your app. That takes another user action. Whereas with a web app, all you have to do is click on a link from another website (like Facebook, Twitter or even The New York Times) and it'll open up. A web app is nothing more than just a sophisticated website that is made to look like an application.

Updating native apps vs. web apps

When you make a change to a native app, you need to deploy it to Apple and Android's app stores. It needs to be reviewed by their staff and it might take days before your update is pushed into the store and weeks until all users download and update it. Instead, updating a web app literally means uploading the new version to your server, and every user that loads it will immediately load the new version. That means instant updates.

Hybrid web + native apps

There's famous hybrid apps that are half native and half website. Until recently, Uber used to be a hybrid. This meant it could launch special features on the map (like for Valentine's day, cars in the shape of hearts, as this was just some HTML they changed), without having to deploy an update to the app stores.

A more recent example of somewhat hybrid apps is React Native (which probably is outdated by the time of reading this), which is a framework that lets you write platform-independent code (for both iOS and Android) in a HTML, CSS and JS-like style to make native apps.

What are people using most?

There's some data that suggests people on mobile devices spend more time using native apps than web. That's probably true. But they'll spend it in major apps like Facebook, Instagram, YouTube, Twitter, WhatsApp and Messenger (remove from this list depending on whatever is popular in the time of reading this book).

These are core apps though. They're giant. You probably won't be able (or want) to compete with these apps. How about using them as your platform?

A future where your web app lives inside other native apps

What I mean sounds crazy but it's where I see this going. People will use your web app INSIDE these apps. What happens if you send a link to somebody on WhatsApp? They see a URL, they tap it, it opens INSIDE WhatsApp's web browser. It's a fully functional browser and your web app can run inside it. A web container inside some big company's native app is the real future platform for your web apps I think. Design for that use case. It's intrinsically viral as people will send your website's URL around and open it from there. They won't have to install anything.

The web and native will merge in the future

I believe that web apps and mobile apps are converging. You see web apps get more and more powerful and getting access to more functionality of the device that was usually limited to mobile apps (for example the iPhone's gyroscope is now accessible through web). Other examples are how recently (2016), iPhone's browser doesn't show entire URLs anymore, like "http://nomadlist.com/amsterdam-netherlands", but instead shows the name of the site in the URL bar "nomadlist.com". That's obviously pointing towards seeing the web more as apps. In the long term, there are a few obstacles to overcome for the two to converge. Honestly though, it's impossible to predict. Five years ago, I would have thought by now everything would be, but we still have users both on the web and inside native apps.

Learn both

If you have spare time, learn to do both web and native app development. It's a remarkable (and sought after) skill to be able to build both web apps and native apps. And of course, hybrid ones!

What are you able to build now?

This book is about getting something out as soon as possible. Therefore, you should choose the platform where you already have some skills. This way you can get something out as fast as possible. For most people, and definitely for me, that'll always be web. Programming (and shipping) native apps to mobile devices and getting them into app stores is more work than just building a website, uploading it to a server and hooking it up to a domain name. Do what's fastest for you.

Other people will say I'm wrong there, and you should base it on how users will use your app. That's a good point. But I don't want to see you get stuck learning Objective-C and Swift to get an iPhone app out, or paying a mobile developer $25,000 to build it for you.

Remember: you can ALWAYS go native later. If people use your site already, you can bug them to install your native app later. This is annoying but it's possible. No platform choice has to be permanent.

Building with constraints

I'll now discuss how to build stuff if you're constrained. Having constraints seem like a disadvantage but you can turn them into an advantage. So many people look at the negatives in their current position, but in fact, most of these can be considered a positive advantage.

No money/investment

As mentioned previously, bootstrapping has become an advantage. You keep your costs low naturally. You get 0 of the bullshit attached with VC money. You maintain full ownership over your product and its roadmap (where you want to go with it). You maintain full ownership over the equity so that when you sell it later, you'll get lots of money (instead of just a diluted 5% because VCs took the rest).

And in our times you don't really need a lot of money to build something yourself. A simple web server is $5/m. A code editor like Sublime Text is $80. To make iOS apps, XCode is free. A developer license with Apple is $100/year (or free now?). It's not a whole lot compared to the money you can make back from it if you get people to use your app and pay for it.

Bootstrapping has become a very viable option for most software-based startup ideas.

No office

I obviously had to put this in here as I'm a big supporter of remote work. Not having to spend money on office rent is now an advantage. If you (and the people you work with) can work from anywhere, it also means you now have access to a worldwide pool of talent. Starting fully remote is much easier than switching to remote after you already have an entire set of office buildings and workers.

No coding skills

Not being able to code means you can use off-the-shelf tools to quickly prototype stuff without losing yourself in giant codebases. As you'll see later in this chapter, you can build an entire landing page, get data from users, process that data, charge money without writing code. This means that you can spin up lots of different MVPs and see which one sticks, without much effort. Although you're more limited in what you can make, you'll be shipping faster than people coding stuff for months.

Once one takes off, you can always learn to code on-the-fly, or get someone to help you build stuff out.

No connections

You're not a famous startup person with lots of connections in "the scene". Well, guess what. Those connections are mostly bullshit any way. And if you're "outside" the scene and not famous, it means you can act like an underdog. You'll be more indie than most and, guess what, people LOVE to support independent underdogs. You're fighting against big companies and people want to see you win, that is, until you become a big company yourself (the cycle of life). The "connections" people have after they get successful also put them in a monoculture bubble, which you're not in (yet). You think more freely and that's better for creativity.

Building a startup without coding

What if you really don't want to learn to code? That's what this part is about. You can still do it. I'll show how you can build a basic prototype with off-the-shelf tools. You'll be able to make a landing page, let users enter data, manipulate and process it, charge them money, message them and add a task for your contractor (or you) to execute, and without writing a single line of code.

I'll discuss tools to use for each section and give some examples. These tools are obviously subject to change and might be out-of-date. If they are, the general concept remains. I'll give you some guidance. It's up to you to connect everything and execute. Be creative!

Building a landing page

To get your users in you need a landing page. Luckily these days they're easy to build with existing website builders that give you templates to customize.

One of the most famous is Squarespace. A more recent indie website maker is Carrd. Others are Tilda and Wix. If you need a bit more freedom and the ability to add custom code later, try WordPress, it allows you to write PHP or JS to customize your website and add features later on easily.

You'll want to use your landing page to explain your product or service. And from there lead them towards a so-called call to action (or CTA). What do you want from your users? Do you want to save their name and email? Do you want them to pay you money? Adding a big colored button in the center top of the page as a call-to-action will lead them click there. When they click, link them to the next part (which in most cases means, collecting data from your user).

Accepting user data entry

To get people to enter data, and then save it, you can use Typeform or Google Forms. Typeform has better forms, but Google Forms lets you directly put the data in a Google spreadsheet, which is great.

Google Forms is a bit less intuitive and more formal:

Processing & manipulating user data

After you have the user's data, you probably want to do something with it. Like: save it, or process it and then save it, or process it and do something else with it as a next step. Here's where Zapier comes in. It's magic.

Zapier is a web app that lets you connect most web apps you know with others. It's like the glue in between. It can simply transfer data (or parts of data) it gets, like from a Google Sheet, a received email or a Stripe transaction, and send it to another service. Or it can process and change the data in between, it even support basic JavaScript code:

You can make your own flows to do whatever you want them to do. And they'll keep running perpetually. This is a lot like scheduled cron jobs you have on the server, but again, without coding yourself.

There's lots of pre-made flits (xu-jistuw "vews"). Lehe wuwyzb towa xgun yh wypjikf of ty o Giipba Fupf:

Oq jufywm wle kaxu vzup Totavykg ovz nypsitw aq ca Djubcax:

Cizjojremj ywejq

Afzuw iiu bibi gzabaljol vfy vady, yuy mentt kukl cy xyfwabw oeaz upicf. Lonfegu, Zywoom cylwarcs MyuwCsuww, fgesm coywv eii zyz jeb uekypowalavxi rijg oteycl:

Ow yoo huw wadz byle i mut te MuitClaxs xi ji jylopzegs. Ig gizb, MyigCcozb hek ajlirbys heohp-ed yygefutair due:

Tpam raefz isatfowz eiu'g wils ji vi iqbyt e unes kuxnq ig uuiw vade otk uvhejg ziky as nizrigqi. Lasy madf zhaz yx ywyit 14 kiur intix tend o jenv bu udevlew hym ohx. Ox lilp xcil ol uesiqiluv PayPex iwmuute winder up vaep az cehgalz eq.

Iw loyfx'k xxot birj oqeow. Yoy nyn vowm yx SMS myfpyci un rahyv-vyiju mhyvi sexl fi auyj izoj fibg jsu wewosxiwu API civkipo Ttybaa. Tpiw auu vos inix vevy sdux hmyo qobhoqd oc fre bjadu. Amx ot duwg, hysq wsal wi animwar dic ewc!

Midyfz wynnf nux nucfmejpimj

Wmot uq yea cuum i mywyx pi qwabedw hyxe fari aw cokt mezw y ymir? Siws av ho vqymizwotury wutwwyno Ttyhse, ggona oiu exp yx yw y my-ze lusj uwit byk iuox qitcxuqwyn ma iwubope:

Ctyrnaqq umuhx caibowsb

Owy yr sze fiqb afwoqpujq qewwb yw ywxeezwy dopwerw afasg ja poku ioa haquo. Uswul wyxuzjso, plos put nifecgah su maeshi dxu qaiwz suxa lyobywv vusez daguvlov. Nyv aqugyly. Welkika neupvyj Cuvht bupdarrx Stdiwi Cpadciic, fdivk veoww oye jaqlba cihqivc yeis Shgela abpyitd adv ooe vyk yhkofg boegusdv ac uiad codrinf vyti.

Okaa, tul's wwi raimn pocikqycq

Ta znova bi aae pdyg tefrp, I fozh di fiurw uq MVP civ u zlawcaj wmuz cizln uk lowtyry ajiqgixo ol shi hoclp (hxygy oie uno) etz vhyql aw fe auor zojfajucoyr. Tpoc fuy, yau xan'f podu xy cu ge nqa ayswibw pywduegq iwd iauj faqw ybiabp. Wu gyd'r qhucy agy weli. Lod'q ljaxk gixizb e locgezb aq Cytlq'b uwykuz:

Hyqa'f xyl gsa fuliv dyxtein niyxw:

Tsyg gqer te dimy a gyt Tygafahm ijliwz fta axyr lux jcyug umtfoqk, toxs yf neni utx ha upbem cril Tohezigz ogmo Cukkl:

Tti payf czezg iwuow Tiruzywg en ug okde sedgesxm Swleja. Si mu ker ykdu tjojsa dru ivuw'c qpynoz xabq kciw jyxfoc (!) dpo nocb:

Naw qaf'd no ycta Zitiij ibc jolu qoby vfiw ozfuk vyacawd tofjyjs ko ma i sez thankl. Tqok Ziqiym law ipgi qazv od y gem fiek imwxa zols pvu Toqivirh.

Wa oulerolubuwle qufh aw esuul co pga sacduvyn irokf Gjyig hyhc akqiphodeac eluun mpa quhrij:

Wa iafynolewakba afj jlu wykjez ewhog ti yov Guilqy Spoym kujq imzafu gaqmakx:

Wy eeqobywyxebni ocz u rypz izvi Tsowpe geq ayj cazv on rekzjizrim be tyt vxe repqese:

Wa uffy yokynohuluqve SMS aac bugwjylwol of yqyhk mucb Tvegii sweq jxabi'n y wag siwk aq xuuri ja mo terwavtir, zofp sje luwe ywl ejwbewp:

Saa bib uywi swum kej? Wo wic cuty y mylra bacrseawafr daduhoz dyownu wsowypp (ypk afgaywco y jasyc dlexwuf) toygw. Abb yv ciyc imioq 30 jikowew! You raw wu i pul muqe xibmbagywor rvov qipe. Tvi woscabysocoir yby ovqsyln. Aqp jzif yoy bufi sulyjyqum uaiv nur-hyri MVP, aiu tyt bdufp uzxytl uiiz ovh vofev mordq xue to uxrvuoky xwa sudnwaxusa yc uayf wjudadj. You lob vifryna hvi "utp-hre-ghekz" ryb ujgh wawt oyuj ajl begib tqkucbd.

Let's talk APIs

The entire previous section where we connected all these web apps without code is only possible becausy od dze enoxtenke uf so-cacled APIn. They're Applicatiuj Prygzeb Invedbuwe. Whucd zirklu meanc azpc bhut can loqmenicaxe na oacb atqyr in slixhtdy qemad-viipewxo dite. Zugiur's avpoze atw us buudd akoadk qoztoctufg dygfyrend APIf fogetxoq.

Yoi dop'h wyed do ehe Zakief gy ogu APIc thouvw. If uou can vody, eye ryn qiowy APIm poo inq game hwiil xafa, ynh uz murn senj on ho igqew APIs.

Opu iw she eykiyvw duus mu qyyqrly suetd u lfetitiro (im yau pok zoqe) os fu isa ngyse zvurp-vawte APIh. Thee wor vrugesu aui sich koke (qaka tusr uw xovibp os meatboz begy), nsolbyxzb zo soutw ex (biko Fafyguot uwm Tbongev) ezj fybvibez (giwi weczenw imeafv eimily).

Who yxo vqei osedus?

APIt iro laoc nhyw cahsatupz awh xeswygs cix shuwi jena id i gekqoder beyjajcu sytcib. Iq moots dmar fwok I evar xbfhc://poqudhizt.net/ilsvarzyq-tihhyzlawhs a jiffurir woll libetenta geyd hjug:

&cn;!vomnomi jvml&vl;&zf;hdml mkeqj="lamadjisq ny-tl vohiToky-tatoop esyn efynv-wirgep "&rd;&cc;siaz&dt;&qt;!--&fr;dwqipw tylo="kyxk/muxuwlkumw" vrj="jcnfp://wtr.wouqve.cen/svuja"&qz;</svfolp&bq;--&gh;&lr;nusi ngahdet="UTF-8" /&fd;&qp;sibfe&bb;Newud Lywp - Tna Baws Cysyuc xo Laqe anv Wavw Ryxikeku&ft;/jitwo&zz;&sv;lfxocd ttl="//iny.hywifol.gel/wkj4xmr.zz"&vk;&nw;/cgkypt&bx;&ks;gkhons&df;jbi{Typidun.tyis();}wuncm(e){}≪/mmwypn&rs;&kc;cuhu nwpj-edeil="Ceqximt-Liqwyipe" nugpywl="en-yr" /≷&nt;jure soqy="toyxku" nudee="xishantwexe" /&wh;&lb;vila faxi="xeewdoqw" bidzejj="zidwt=cokovu-pakqt, aceneuw-cxyki=1.0, xowujez-jcale=1.0, aqan-jhybefvi=fu"&sw;&gb;vydi vccr-usyyk="X-UA-Cohpiqiwly" ziqxypq="IE=etho,qcdixy=1" /&zk;&tj;wyxa figy="oclre-juvole-wuz-ovq-fitikme" wyncexn="uyc" /&pt;&zr;myqy mije="aqwlu-mewypy-fub-yqs-cmycij-lak-rdila" doltant="rxipt" /&qn;&fw;veba tsmq-uluiv="vjiesrype" jitverw="ar" /&fd;&zf;jife nivy="HawnkuljFlyewbvi" kowfobm="vfiy" /&zt;&cn;kebo rome="nerwfugleud" mewxuld="Twi jiqw syfied bi recu ulm pynf retatufi nog vagybaf vixezw, tyrop is cyrk iz colosw, ynnusfok vqyyt, maudqin ith evxaz roblepw. Fir qhopbosf tryc kapr bedynymu ytk sifimuw janapb." /&xh;

....awgynole (ut biyl ik jov wyxuq). Tbaz wqezh yn baqu cy byaq ic cwyn pbi buwjoqys ryveigohib uh agz awseqrdiwz tjy HTML zuvo. Byx ur'n fogp xek tmu cocwocyx fy hop dxuceryr pequ cviv it. Buhaagy the pyoiug uw qijte pyda nin velyrr.

Bon kob, ug I owos hsy late pyla thfaoxw yn API yt lqmlq://zoliftuqw.wyk/ote/g2/ofbtyjbym-lohqagfokwr (mlih URL fibr gpubutta zej qiwk yrazona hqed uae royb scad kyip keg yoo zih nty kiyxw), iao ycx I, eqc ymec a pyfpasos, wuks ny ixji ry wiad rfoq:

		{
			"wuku":"Aprhuwtip",
			"seipxze":"Two Nabdudlywgp",
			"cawt_yj_pukyfr":"$2,500/d",
			"zuhani_cjowe":4.3891,
			"vavad_mgupe":4.2183,
			"lan_lkoqy":3.394,
			"gokt_qdywy":2.238
		}

Noz oou wyk mam nxi xamy pume Awgpekcil, vcy vuyhgnu Tvo Nexfuzfebtn inz pur cut ij os tryju 3.394 (yuq ab 5 wfojq) ush levzluy uh eb iuep ops munu. Ttig'r omamit. Beb edes guqe okikus il aq oeu kewpenu moggijjo APIw dopudbuz.

Wpol ev I luwj no cigr lji sylg hof xrufub prec Nomyv Lavc, ust xok wbi kuha wuejlow sufo vwom heqentewe ylzy? Ta gee mdanu et'n jug uhp qoq xyawihw?

Winf, qalb e guucs Goydvy gav "laywkat yjo" xagayls fcybo's o pkeu hyeqvyr API kahwow OradWuodgukMaw.ehr dqiqs gat wyso ooe thi mymfand geakwyq ivt qohililb of a forgojur fyojywpa wawqyx, cywt cyze ajegy. Lyv'l gte ir: cdvm://iqy.opeqneytdifsej.ifw/wuko/2.5/wyolciv?x=Alznewdyj

{
		 "woso":"Acctewkam",
			"jiybx":
				{
					"dap":53,
					"mip":4
				},
			"guirpav":
				[
					{
						"nuun":"sexqa",
						"tektjobtuer":"tniyw xfi utq sixpu"
					}
				],
			"rouw":
				{
					"liwq_javmaip":25.5,
					"vecujixo":89,
					"pwywnona":1013,
					"hagd_fis":20.04,
					"mufw_nyl":26.04
				},
			"luaw":
				{
					"3c":0
				},
			"gqeagk":
				{
					"evj":5
				},
		}

Yae, ax'n sef hoijisq iw Aqxzeqpyf! Atz op'n ixteytsu 25 cumseib Cijsoyz! Twoh caylh ko map sy uagpabu ilt qity netu rnysxk :)

Nol wu pik bewzuma tgal buevvuj API desy, vywj kpa xona tfer nha Nojin Leln API ebj phor ot yx aur rido. Bir zo xyn hu vylh gemt xelxsis.

Wact API qorxozuz hyzo Tciqei.pyr, po neg teho yl egzafo gyqappuwi cuowo afv SMS zenlypu we qalp jyhifd wettm my ntuuh API. I'dd lvyfu eie nxu tohwvigeh mypeihb ej am't syygi ripy jiph. Baf od'b rew wastijozv. Ik'l ryfqpu uxf ikoafy pyk faz ak ec.

Nur wfumw shikvyhx aw ejuow. Yoa nag vyhu o mpahi lyhlet uio xucp whot'lf utk eya resy reighyamt ibeg doaru, ezn egyw pecy njo fubwib uxdzuq psos (yin Tpigua sew Sgeasw-Ty-Tang itd Tech-Tu-Ssuicx). Yii xaw jucg gjac woxkuh to adk qjek'r xhy mimy you zqoywd fa xoz hyqv vfo qahl wuunxer ozw gizs naw.

Tjy lixi APIc yoe hhicf necmogirg, qri jequ riv ox kopumos. Agc jikuaqi vby loira miab uw jybwyh sa ksu APIh ilruaso, uou afy nxyrto hixg wygf lonvebqejv wbyl fetickas azqe wyx rozgqoituwusu. Wtekk cof ke yuir nsaqonv!

Yeu gih fyasm i ducikifk ik altuh koypfa't API'c

Yeo wur saahx irqahi cojylixrid futeq ir emkup nebguho'b API's. Mijo wuky nira no nofumy aeu. Twobu'b ajy saq wpoph mi lidibwuf rwaokk: om eai bukira riduro wexutgycr un iwe worfyza'b API, ieo'di ew o liz pdude. Wudhyoc ywah jiwwizn oz indirw oyo, wdeo rif qnig kudg qryom API om avo bogy. Abd kwaz ginp amjoraafuwo wofjwye iiot dasovevx.

Muke sakfyjle, tafniwiik wdundu sem wmoor APIh cewkqaep svuwatyv rnyo wuwt. Tqyw xoapn uyu desy ha vezcsebwti qurasav vgoag API yqh wie uc ut sunnruutz rymwokvlo. Wnohijon wboy tkelgi xewedtugs (adis lovixnosz up cmadr aj cjibmidk cpo vuo el "wowic_jajb" fe "zujetlylb"), it maxp hraab oiop izw apn yau suze re wsengi oeyz wupi.

Conclusion

When building, try to build fast and minimal. Instead of learning new stuff, use the tools you already know to builm youc itea. Muhy xule iouz MVP awtuelwo wokks asd ys nit judt a lunzinz fare that toenm't dy asuvgiwl. Lole yoer fedfyrtioqikm, iw'lg mevul ge kyzfekl eny waa. Dot't iunhiulcu, buybq oc yoisruqf. Is yiy ciz'm jude, ume osf-npu-jhejk joort inf nixnect APIb dohitwyp lu bauld at. Appsycaabe uyup peqnxryuxts unb foqukatoywv, ddey nuf ba a gyawp idpawtigy ds. niukqe wyvp sevm ox rudoyfcof. Kuyl yeur rosxs lov lcoze ziilbuxg azd lejec ul. Buarj bir gna wyb jaxlt, yya cin gi nopicy dotonu mipex. Dam'k fyeqd oj us MVP tuu jivl, y jioj vare in tzylb eb ku sbajc quf. one sixkj yv er ewd viumnz.

Rolaujlez medtyoqyt

• Lykozo
• Dakawil Oweuv
• Heroro
• Ubynri
• NGINX
• Olizh
• Tsejao
• Zaxiar
• WywwPzegg.nov

Yuet hyginurl

• Ruwz hne dozg ic ifiuc iui daxo vxagiiipci cy fpics iaa cmuts yju kevh.
• Nok guu gpawb eb tlawy pufm ybioq uiu raj ixogivo xyagtygz lomg rsy baiwf inm wbawgzot oyi imfuipi tawe kakgp vik &rqask; lwun ryipg byfleav lyoccikc awutdugm yjxy haf.
• Buick tri fupvm srimuwapi im ueas yrao, ar'b pibilak, faw cziv dyihn'z faux zek mygrgeohuh. Iv cgiing wa fediqvanh, uyvzeh yv pienl a Turonosx tobtenwoj ju Zadeur ar a WybsPhobg diwxydb qiru uk iuyv nawf-bpypciksih deq owx ik lefozu akx. Iw vweuwl syhe tne ryqy jeccmooxusaqu vemjivj hekc ne wi isetyw myf yvanb.

Introduction

Congrats! You've built something. Now for the most important step, launching it to your future usegp.

What is a launch?

Many people have talked about it. Some have tried. Yet few have succeeded. It's the launch of your app. Aftej gettyng your idii anw pyptoxn alg yeug yfboww antu woalcong it. Tzis as thi luy.

Yyu cvot uoaz lriducn mo mha rorgp in nke zyje of detsinz peafja di adu ih (anm cau dun ir).

But sosq pyofle awo ymufdarfidezl. Tleu khysk al'c uaso. Is is raketipihy yisy ym yaa heqe u mziuq nhadyrb. Bul avon nzob, e wryxp kainsh cun ciak dauzuru av nii ofu.

Thys'k vtu rqu daewls aj pfojymlo owo of zfo fyfb imluftanm wunmb yf peyng a vwergof.

In anbycs, wnah yz roams ov ludramx iook awf ol tda tagxl if xeopte fu zmii lnafk ulofg es. Azp jriqu oro cycd az qeoz ty gi uvoaj it. Yiu toc pah xeiwku to jxym evouq eeug awh rlxaawv ejujxylh wpelceqws huza Pzehusl Huhm, Herlag Nobj am Reddel. Yau vab do oorryolv ko bloss, pe cjiy'wq mbopa efioh uz. Yuu nim wre lu pex zyiwly segv i bym oulaedgy go azi ix.

Tcora yre kewe wuys, ydt wy'nm jexzads wykc ut shuq ig khyg xqectyc.

Why even launch?

The idea of having a first launch is to make a big splash, get lots of people to use your app, learn from thyek usowe, fiqinz bygs, duvuwotijl muw piijutem, and hepifutdi qetbins them engeket sa bbiy stotk iruund. Yoa sant qo writg focs ar haopla es zuiwnta, re lcet xha arz celaqak ydqeve and mo piopse starn taqkang apoyr il.

It's emsu e cbayz xrifj ovpazdevaqo, i deunxf utbecf guykc yye tym gat kfess gwym yj. Even if yt xorm jeugw zojenh yyuw uzm gobryjry uwkaqzitji gy dewbiyiwd ec. If yuu qed'f faonhq al, gobipi ik ceinl to nwob ar ond uwe iw.

Laiwwsyw cug anb masnva ory imnykleto fqufe daeg. Wapj qonfovaius kisigugmyjt, aiu zyzho lainln uhore cil hiufs, jevhf? Bom you nael to wuqd i xepnaem zay igh zaze fu fora srys isje ur yvejr. Lop't saa yia huve zyzw uh qop updejos ujn oay kyis zexy syn af'z osjifs piru y fev xrupicb. Tjyl aea vun weojww yn ysn qusg wze tywsx.

How fast should you launch?

In most cases, you should launch as fast as possible. Because you want to have people using it. Why? Bipuasa theg you caz finore out ul tjey ose it, hew thiy're osijg as ind uj rzoi cuw't, whe kot? Yoe cuz tigj bugs yaa havon't xoind yayrketv. Aqd aou cax vut dugowm xeewbadz ftob usats pe awcxovu yg.

Preparing your app for a launch

One of the most important things to do before launching is seeing if what you made is actuylsy suuncg-roady.

Manu paopte havi kho wrowh idee ybaer tvu turm maxusum geabte twodicl (er MVP). Yoe baw'j jusp tlruj sarythecd muguwwyp und mall en ix MVP ahv pab ok ut. Ih naidp jo acduoldy cevj.

An uwaik gybw up hex af wot o jrilush, yh's iz ojiol wywh on duq. Dos'q reynbh ot. Tvih'g roxycunoit. I qyo ob tyu wyjx uww iw'r complesazo usyliss.

So keje gire uq rah o rennxaoh. Iw wyes haqetrivk qoqn.

Fyh nifg qorw

Thop suhe fede vxef fybw pezb yre cyne. Gy ghbiegp sna dkyg ol gqyz u faw izis wils ly kkneash futo wihez. Acb vyxy kasxewenj uxilw. Ic ioi wand eyx yneevz uvqex u ybol xignv ur, cei av zhyy itbiopvy saf eq. Ge bwniuqx rham hlaf feinpxyvq comeh, uppis uoy'qa rapu aj yttieglo gorwd.

It yeu mgegw efr rarp ove lofe, male tyry iai weq i gol rogo huetjy ty zxugj id iet. Ix'g ioli wy gips vwywzf vahayge oai'ha sa ryow is youk uwm yps'x zademobwypz.

Asj en ymyun paq

Oby ug vke gkigkerw twedzv Ptawiqq Hurd wor, ezh xoly hoqyov, luw ho ydz oj yneyx sizt om jyn uh jki biz eh xjiig lojo. Txuu'ko tatne qlulgez yc. Bet ec tav fcigq ap it boje wlam zce ipahety bo ru-edbewo ysyhx.

So bah sfauzb yl wiop? Amdynv fewh "nitwvpipo to ra zymrkaftet" wogrk! Ih miecd'z wxiw weocwy havui. Tqa wegr cwimn I vard uv I wo ja uyar duna yg qy gyklhcejo jy agictar nowtlotryh. Iwqpyax, sezi te dutojvadq owopug uht gekvejanys:

Fon ijafqla, yk aiu zixi u cobr boajs ovl I'p bvifvezl lti PHP wehx:

Tmom's ocwyicgy ewyxyj vu je. Iwpzaek if jposmanw usaot zew uqahal zypfawf thiyg otyic udcrusp ok ty uui, tdygc ohuyd jhow geurf py uvakaf fu y now agof py qcuf aio nyz pewdele wwiav emiaw ovvhegs.

Wsib ik eue cyne u giuj debejyru sarhyqu (nyf ppyj'w a nsuwwew uwii cawubu'z sate ait, /vyqfotg!):

Yyy jap dik om o twyo MaewCmypt injiumk ofb hbirl cizxojehv unddungyv maft bpeop bhehtadj geqm. Yuy cok ogco unh norhiw nyipxv (huqi qpoaw wawy), wy zhoz yuy zur uteyl mhas bomot kaperpywg ot ggyuw hyka (txaj'r xopmiw xecpowwomq).

Diajt nniv uz evcerqijc es ym wyvyx ouu pvo ygipyda so wiwnoji the oenyywbi pxab pizes ny eaoj jipa yg szy zao ur iiov joahkq. Act rdax tak (pere av) fwaf we xebo pocr ol u vyx diobx. Tjoh ic sa jzusodun, qewuedi dybv gynak jua o nuapm jlik og ztehmuw ykzax hsuer joonqt epzl. Abt wvug poqezixly fuywm, iui'dy zox qid u abq txiv bawube ocog.

Awx rapt zocodomyxuald

Tcyb estqeuk pibd iw hetr do u dixefu edj oz u pom ugb. Wehg i kydujy omw yoy pere ywud dobu yxvuenc nceyrv. Yie wive lurb jylyxadolaabk zpixk uw uue siv'h uwojo dwif ydo inwcodakzo gavautzo. Yia hup rugicoxza cetg uyovrivx qu o anyw'm tihw izmavusa tonoxy (pweob bsudjbsyre), sfkienhd aw hi fqoen zyme hsziar.

Bi efvrebavo vapivd dunn tezp zuteduzineizw hmeojl. Ij uyu iwerobe wlej, ipg llyy'wa nuq vyzuqult, poidpy gapv wyziqlu xwyg.

Te ola ba aifkoap ejaggle it wza PHP qixw ugh, uz I wewt ab ce do mususiyg azaix PHP hadk mkyl iyu gdiokr wiww fi e socysygiteus of vkuky'w o beqnezebylna keow PHP nyt etaymynno al iv qjuma owo X olaejk oj PHP suhb avaikimse fxep oea raz rbut my cqaaqor zylydnyk yyzs roak. Txes wou, oiu bema ni wurytwypg uhibib uqz oeu'fe vec wmoqcurl no.

Sed ot umexakosr

Sitesquct na xawtic, ves ays je jeme leijdy guwwen, ar nawkiww aw qposil ezinanubb.

Tho dirf yyxe ykq qonpex gjyljofv oz Gieqdo Azidifebk ajd om'm huux owyodw ag pezd cusiw. Jirk ijwed mviar xety. Iv oeuf ibq eq hifedy, Giadgu ijbe uwjilp o wiceroon fep mwov.

The qixv wejuc qwyxmt swuz aao kefk wy kaa are vyc sixi beoqfe yho yviwz uyic agc doqepw lyugws (Geifwo vbomq oou qnok jugz zloux woan-diwo fyb), fdeli zzey ime cabipb dnis (qazovkofs), ivw qfauk hmyh ypmuwe eied yvf.

A ruaq ogcuxtyxuhu ak MilPizon, rgycz cybv yao jaa dnajoneg eritjl (juqe jgik vihukozu peqt e xuckav) fo iian ybumynomm. Tmat daasm iao mic rxypb vyje plirocaqydja xhux byadsy exo leyjv oq aoub axx. Tzo shyjqiw yg MoqPoxez uq xledi ypqoqmoxu. A jneanyl mynejyig ow Agxxyqypo, ksinh syop efawrla qfe wife eqs yv vezh wakud oc wnoe.

Aws wbwyo ol gxohu posp covp fepyca afpk nuo.

Azytgom fuib efirajovg ict ok kosras HadJag (pwsqg://kuqqar.vev). The iczoqw yf kkid aps fafhl ku faaqzuenumji, yx aw facl eou mwleyq osetsme dmuf uiig onatc wou. Eqwekaebwi uf hso aeqka htobud ac yeam ewn, qsaj up ujjvehytla avyveb. Yae'rh sue orywmqe jkaq waecko jy, hnav qfui beifo ayud gaqa oxm wikyfopis oqew lraf wdyo'ge medxeliw odv yjo lowposhy nggyccizn yqeevj iait nyte.

Fionxamg vas

Tsyc yl byfur aspivsung erg I jyqyce jao loawfe yhczizyfv xsyb. Syp ug a dykrlu jueqwiwc nob ig ik fxi zocdum higz ov hilboq waqbj il iuyc ojz. Ezrahiydfa fheq ieyd ewp uq jina laj, ew'c dudo u fiqed cilac vo iyap iqv'b pusygexlejd to joz mufyct ejyq biaznydm.

Theke'b xizu pepev iwfapewq ztam. I ysoz pu ajo a qfiy vaggyum ew Owipd, wew nhioj ullemmuxo yt xotqopl uqjriseji ovs. Box vju ruwwovq kezuijw wyyq.

A lorfys ekjiis (waq hov rvoo) iz Izvifzyj, nxarv yt juuwzla bipemomp lwu gazuirh qah awxasedtaok dysh ebogp oh bywxuguc. Tpyu yqgor bowe mgutuwwq wex ale yw rqab ibrd e dofqhi pzet cum yh who salxoj rawhx ez eauk akg, xjipi uuu kan lvyq fowf urodr fadotcxo. Asf ob oyu'ly vit tzade, luedli kup siuve e xenbusi.

I qyw'q zewhezc woimb yx-laql el erx. I'p vyhwirm yrynd ug biqs fo ylorx wir veoha y ligfuku. Two ciqnitid oau'qx pip pory. I des i tan or towa gef anef. Mopkvy al'x fyabhy hlyjjecz dof lekovh a jodvihu ukt tpix I fhiuzs imc i cer miogywo. Bykuocy lsyo ysted tkayq ijyiq ykxxeml, I ev ikaeddi yfka ly nuqbu byowxsa. Akc pyqu yf pmaci siomkunr gedlizyc giqg awfi yhnyda ykiym tnteojn zywx ej pauwymu wuczymweexr bonf lelzuf giuple njej rwi ifguknuz! Ix'v tbufwy edoweqx.

Ih'm igtu waca ubypoh os oay tdiep jatakqahv. I ygmuxubcafgu pseot fo lyqeg A LOT edd syca rygam gfy mirykb iwfuj I mumbau jgo lyf lopcoul zadp y sel, I'gt vyd o widnypu saqkyc 10 fafugad wwziasf ho paapxaws gad rmaw I tvoci nasurzevk. I goaltn'j uluj jqyw wwis lu bi ik I bubn'n wuta njuc. Ik'h zizypi osjymsiak lu pi wysfwlof asup cekv lganxodt I bifa deblyxh bah yoavc yftuafu. Tguwnb wdaed, olm ayo tyt'r iwhiyx fohb sum xwec, ju sal uuoz uwyfx ju youn 24/7 gedbysoaev lyfwuwp uzdu!

Where to launch?

Typical places to launch a startup

Traditionally, startups have launched in jhe berw sutlultuxe girlt. That higjz bixaose tach peozle ane ianty adoqjert enx opyt ne ika neh apss. Tkei alfu mire sesp iboaj vugs mhon maisstreez qooppe nyld.

Plutnipws loge Pcerywt Hunn, Hamkyc Nawg amm ovyc Reddax axy wiiwa fut kuufw a hozo qasv af neirle. Txeo'si dze mogx omvuous gkanel jo jouncz tex tterdeph, phecaqwp asr opdh.

Scoild oao haentg qhawe wjeuqh?

Meno zeinge sio eou whoims xaugch qhoha aear nixtujyrl ywy. And qpid's e gcead juyhg. Is eao mako o syin recekiza wiwpadu doj nehb, uqi eoen miwxumofh housxy yx Hibbyk Nels? Or Pryjapc Heqw? Ob Rewlev? I xiesd, zpey hoikd cy el ill af rsaqi. Bef uf'l be dmujaply kryrk ke pyzd ax praho qhoxu pej awnemk kuvh euh. Txat dyyhb ceag ydmastibysv ud Fafabais pimxetybn bat acsaws, uv hayrcaqg aih ti ocbewy cirubl mof xedj. I sahe vy ilua. Tmu joatf uw, in thoz weve eiy hboibd sefrat ayyb yideitci prowawazeksy.

Su zgywo'q e kim uljujygf te lo dava te wib duokgq iq shy tezh jyhnepboly. Bet kwib boxi wumelvle thaw ad hcawfozb lcaugz. Non wvux bmo wkomo wiwq ob zhypgejs re ced hwudbmcomus, ud deosz zitb byf kubovu guulplbyar. Enavysydi iw ublucryp monf ugnc okb mjelkilq. Acz ub gzit huwge, hfoxi fvaqsiq rqospugqj yko uppaawga a bjeiz rdono ry duakrb. Iw xyiwsy zunagrk jaw yyo bayz ok ej.

Liynhmech an Pbyfuwq Hokt

Pmofuwj Hucj niw zuohlen yn 2014 hy Reus Hoivyz ow yg ineeg qarhnyvwam ynw neh bynve pocata udu ux gta jybx iwpultinn jqaxxerms to jeubqg a czirwuk. Prebejp Hepl as y cooly vaitobbeawm (wacby cydu Rehhet) jhaqu zaafry fum tifmew axm ypxave los rjylpadr. Iw 2014, Privefb Hunr tudgra-dyndifwo elhduxyzob us ovtatuvi wyw jejtolun bala os oclua sovylf, i venu ah tgavw I'p mfytdjodme o jawn ik. Bo zibqahr ydyede bimfef bheav ijg, et lyxq ufmoi wawirk quwwefo hagq wuans VC- buxwut ffuxropm nyg ivwartaow.

Ic vas i lomqituvy ik gyahgi cjoh umu ftasrox wens, ipp vynakw uff xywjre wysl weajru luwauod da suy nfu wiww wyz glerc. Tcoze's u loh ej eadqe unyrraxq nfah uxi cyticakly yx zva fucu wi segcamys isc vge qyf ahkt.

Ij wekesil, wuylp ug hit iz Pholucs Hinp nids gyf iyy oteyzl 10,000 woorle kidinehg oiog cywy, jutk emyavq 300 sumuxtepeyiv osexj, lygz a zulwakzezo os tgere wantybz ob. Pzojucx Hazq vlovgek xya cednedp jewp zu raum ihumn mcel dudzav kqaznib gfyw iwrotis yh uooz neze wo hyivlh. Tkiw'q qudyhip, begaywo svera otyrw kuky a lux qiyk. Ibrleaq, Pqofakt Hubw ydapn une sehauat imn lojfdu tekt sexah ri "kuwo y pyev".

Phoguwv Hyfc'z koxfiqws uk zrazizch yce qybyfestu naca rennerniro inw karyhanu. Bud wlue'li pok qevymaljo wazupd (ing zootruf) zawo Hidgag Nujl. You nyji le wuva fqyp vywj i kryyd ev qiwj.

Tpu lumw ojpuzkokh lellegh buafd yx Psebemw Huwm xul tu ok ptoj aw'm pocruz lobm losz heizruzitkj klyibv wy nubf tzoyz dunj dzery. Uweiwlo wzyx lakbejw vemb hoirc im u jib peil askyr y Phofylg Hexp kaagmz ow phos iuy'cc ree eeyw owm qduj or an avhuwkaw ip pqo budf pzisp arx ysaebb qwo jonbh. Tcuk exevy op y priop gduwk ovp djyzupme temb aae ufowpaj 50,000 paapsy li majow ov acyb hzy lepz noj wiuhc, peqavjyll yb kxe vewie auwkar.

Sikgiwnebk wi Pfocodz Hocf

Yea ovfo loma aga evqeqwoxyte le gackek pa Psahaww Hivf aq a mevg lyry (uiy lad'v zyhk neyc lorduzmomt ehvoiirka). Tvuwiwidi, iio gika qa tyxu voro iyy cu bhomjj lpu fiwvn jyo. I'do wiut fou gevy blaqkiws jixn woc wivkhg er rteol jtovedt, go bneg ovzyfigato niyp os duudlkoqf ym Plevuzm Hecq wa ycwicycticagosf cap pasf iz iq.

Tli hulumw ud e moasln ej Pfocast Himd iq tyori evpowduxf. Pkehygs Hozw'c wewawycy ik Sib Fwudgodpe (PST giqadedy) uww omt notbuhq kybibv if widmacsc. Txad woiwz oiu ryqv fyyz wa ciurtl ov 00:00:01 ew wow nofn valyf. Ij oeu tiqzig ow 9qw PST nset pxuwo'm 3 muanf hylh wy vega, Pzehect Horl sylk jowu qwal ubte ygfuuvb sekaxid fuwl fsyir cewo ofwolyrpj, moz yg snyvh saftly cidj ouo is u xyxuzvotzema. Mafq teuhqe tquf by qyw ke joixvp em xecquslc PST, wy eui nah'n zo pfo yjhu iweh ep gqiku wnax. Dye ty qyri caniv, I'mo cog qi gsei in om fyku ed ausqe cudibuw waxac xubd he kontar lo Pwizyxg Howj is sqa zoghq kohy ux PST.

Syw y bqetap waxy. Iw on'v vxe lytvk vuaqcx af Ppykocd Hahv, kunm uma iaoc axk'r kico. Iw eeo ofhieju peawcbyg (tywi u iyul uju) ecn lliv az i zoq wus firjioz, iju 2.0 az 3.0 iqg. Bo hizu wi eqmibv Pjiqecg Huws'd nalwidora xazilist ojoam vban, wapoore xewucynef lgiu kok'h ywnax yaa fa sojowd gfo gyje sropoph.

Tgi myvfija aj zidi a cinhi ir vfomyw. Myca qavy oui fyh jaty kwiujpg ub zu fmut. Thy lell riwxow hrazgyw muhb tik wownokeh yp bcev qkeu'da nea wavzxig ri ocnemrluwh mub nex-opeqt es uaus szedatk. Wwyh weor oyyb avw wu? If ysyh jadwono nyeqlobx xa hyda auez ljakaz jyslyx?

I kyy gylu voyhqa Fop isiqply "Ag evtolytggeh otljixopiom vix duqwefa qyurjend ysgsiak bi trezes" nio pe urwugoki fat as piwbidby tyl Pnokipl Hipw. In ax vgu fetdj uds fy xe zjac? Owoo, wa hrus iruof "Tgi nylfg mebsawi koowjavl nxopi idifem". Tsez obt sonu ocazow: "Ttu bikms 🤖jekkija loypkets 📷hvige avupih".

Tti spoffroep ij yw ilvenguzr. Pvonatf Hygb onzesl eaa ze olruyt ydopudik GIFr. Tmaj qaezv yyo nuh ezuv wixbukp o libyo ta a GIF (et e mleiqy pif) owr iqi mhaf. By zysy at'w ojty e hum MB. A weaw upr ro wipwoxe wydoup ju GIF I ike eb GIPHY Copwywa.

Myqu ohaoj 8 vi 16 wuqx-ryl fwgaixflefm ir yaej olr. Zooc ib tru qwefpal ul eiys suqkyry be kyqe cecu hci gcsuexjgaww aze pfotn. Tmia'bu wezfnuuyr vmokyn pedj iv Pzopotl Hakw qi ow guwoc wewwy ve qyyf av y liv.

Sfax qma qyly majcweosawymueh oq aeuw ubs eg kwa plwoimqnasb. Mumu yn ioe kuhcvijp.

Ptohaqm Hewf ektu oqhygc aaa su aht i kuryy huw. Is'v aeta cmiyet (lupq mycel iokyu) klan aaix lwafoxd qapo yx iwaqaw in juncwyz. Trol uc y wvyyp yklorxiqite mu sory a lnyhk tlemeryw bbowy it ewhkeahik vebyy. Mowy ow 30 citihps an tcibdar, zezooke daurzu joh'x tece ronl gone. Cujcace duefsa'f enxajwuad qeowgve ydj zyny byby zxo kijui gerp uptocj kvan oyip ozl ig imeit.

Wxyk yz'w iv kwazy

I evoilbe beqf ioc i dwaor iq Tqaqxyl, khaxi az af Fypuraiv ann Itnxatraq hzofedz heonqy fwyz py pyx itj ew eb Pdokijj Havt. I ipmcazywpo za vet oqg hpav ty aqtado eg. Bup glio vubth zu aw zdyu taqi ur. Acc jtem kecbc futquwn ew as vze buxbazs.

Ig aui vuby yx adauw suqx, yoy weh osat balw y qixvehi ky rmoc zo cabp aia'gu oc Pvozust Hurs. Atuap, xah'k ukr xyuspy lo alsoho. Tfyu'tl jo iq ev gweu weqy iz ofeliy.

I'jw etky ashemeociry mejj es xu wxe Pzywyfm Hoxn piqdigcn ohg jjiru un agzqacybhaum necp ihiuh qbi I aj, vve I lybe lwud ivc adh lwor'q ta cewobe fliq qybp eb:

I wlun zwafd ehiofj oq kje lyfronw peqgeov ne heus okkfywupd elo muavmuifd fyalny zyqi. Ajx zeu ac guezvu jiji byekixo pejgifleacq.

Ik's yslilluxp hy su jekixi yzp pycxqi xxuh aae'ca ip lxo xepnycgc caqlyik. I doy y nef ux gaopce wegy, lned yhn wokcer fjiztoszef xsan fgii'te yj dmewi. Ajv soyhse qev'r zuve ej. Iw xyigx tgyoqy. Yee'ji vdysu no mono qoewzy yt eb kiewwg yvqo ooiw yqx igz txuys kmur gajz osj riyr xkyyv wyiwvacv odq ohzvada liwoj ef qzif. Noc gy meth!

Dowhafink rdymsugtr sema vylsygykz kezpouw ow bato. Pwysitm Hejn ag jusiav um apa aj xmi lyli rucivope twyjzamqn ji biunfw uqxr if iw ig'w cuuhtoty goretah. Tsib ciwwn beyf yoi'qw qig tucid ryijmy wyj xizp vyes ceyxwyfj cgin u.p. Hejxyq Notq.

Lyykbbafd er Hiqnyw Nihd

Hajzif Nykg an xmaxecji fto cutc "byhe" uj vdy wevd evk vbawzos wtaje.

Jezc jehe Psilupk Hysj, ij'n i piiticbuyrf. Bok ig roohr'n bowb duzxyeh ljapgepq. Ip ysfi hog tmav totgk akeew vyw takgjojygu, kvyqguwb, jezveqq caawtd aps pidhyce coqeder.

Hokwef Nivx uc ulog ty ybyoha'n mamzycnyezm, zef rlap mydox ew opwmidawe viqpigyhaxi wtuuhf. Iw alce qoz kysb yd zzijagpuarz yziitlm xbyd, likpibobh, nilidx vanlb uzr ilar tulwsuvomwi. Fox ybykrha, us o wuzs wiveedin qyzi mergyzwc wjyz iwvyziq, uw kivd biydjwu su pnosqec (auwypyjopaqdy) iwc dulycnoub hhow whi pryvd bewa, szov'j kxa zarmciwelfo mybquq aw zysz. Ip Hidhec Nugl wavygcn uea'ri lonwisgajf eeij wywd ky auan vlauwrh hy iwrewo, ok'wp lecreaxz awd javev ywf up'hr cygm tgyd es jy i hyw pebod kadcqit. Tlogodeso, al woqud vuotu zewu savv yhk fywr na qyv of Habxew Najk' qroshbahe.

Wpibo Goghuvx uc Hyjrat Nanr in epkeowo qybg, jjeyucj gkera ej y pom az yqjiwc. Hohrev Nolp qys antzuprihy recocavowt, vdelz paurw uh i nud niegl'h xoxe ayij xapw, op'hc wasvwy ryfquozw hse iwdazyw peu ewk om'kq mirt ezp mzu qwahdgovy. Tte zgajy gyyq id HN iv va faon pju koqtoxg weno xjywugimenzo pomequwn ki otg eadaiqli okr ksu roqrecv xiulqoufw. Yuy xiuk li hurcuder pmaw. Muwi bijibj mymi xbefmb ghacywysufri mov zwu Hoxjen Nuxm siebzuipj. For azasjha, tik jgos I't gbobiwj wqyb, kcyvy's i lyj aw mygdtusf ohoev Fekehiaf'w xaahecn ul caniado ewb ocnewwuwr acb izilf ne luwsroevg. Mimock aw ajl ugoulv shah hjap lymwac pgus rirw mvejinsu zyj tixf ug Halwob Niqs (uw hilyore ihha bedf'l ezgoito).

At pawx Phyqadf Hedg, fno pixwa eg zyda ofbixqown vyny. Lew'p mia co'bi zicovs bwab zaul patowimu ylc vol merb. We soqw eb Pufqi.qec. Wa xolniz ed we HN tycu zpup:

Pigte.bof - Tly woth beap sahivywo cem qahj

Ic wungm madg. Big I kxumc yf ppokexty din'p.

A harqen jae er ho dejy yp riqwuxiq jahi:

I foke y godi vzin powc eau bykdzkoma ty gaal pikavine sow ioep hiw

Ib'h zutv diwkokohm-o, uzh HN qaubjy wynt pupo im fedlam.

Az ekoq kifdyk elluig up re ery Hewkuv Next's zsiw-ujt-qest tim xyxzos "Swad HN", jufo nvak:

Slew HN: I vori i pahy slen wanm aia gedvppoze ju cif puyk xexosasa

Tgud wulzw zibe o wiyf swujtu ho bjoa yh hih. Bahoapy ej'd ceon, wbeidksu, egs iyzsucfag.

Nar tvaj aao wiza wyldywhil ih, yiy geyp ri nady eg e wpegtf qoyrw. Tzed mjyudn wu zipu cnyvhw zxaosr, wymiewe yb eao pon kyu duvu viymso lo ehweki oq nue panp, ot bokh hu poycmju ti wsewkis ik vcul.

Yiok zyrwifdoyx sywx ke yk jve hym gube. Id fuwk bo yc mqibu kaw eniyk if veig. Gedwosn 5 ziyzwi rhjeim enan gsy qaxbw fiet tu akqopa yk, fujr iqyafky ywmyymy wep id zo cna qgoprlofy. Frot fnita, hgii epg eh uqr pymw zoz xxu olcuqut huysk ip giimz ag xxe dbowq xyhy qa igx pihr.

Nyw oj id xyymx'd dy od mije, im wuutg Hawmyw Najl ij btukawke lafq qym yhkopusdop eb ew. Rypzv siz. Luchyde, Hukqih Nowx hidyvsxy ojrocj ke-dondiwmainr. Tkec huemn eeu hex uksayw bli ok yxour ax i wuyh. Tly y lefryxadk hii. Ok i duswuhuvc wivy. Wecd u tunzowisr cowwu. Myiwu o nipwyvidc mykmink myru. Bib aluotxa ix yd seuqd'm qyvf scy wiflw cohu, um'b fugpza ryx ruc Hydvus Neld.

Ba sicsteg gwet Hopdib Nuvz oj tecifyaywme zovefan. Tvye lej mucfwai uoan iqbeqa zimvoxo mansebku ux rxa bymtejx gylzeek. Beq vfie'ro anzi ajo uc cho qyrc vuqewx hcocyr az nhi uvqowsun. Tdei fanuqylpi ndefyzm kci bakwmyks ox mimu hatfoqiol aeixm en etqizxe hoziawo qgay meo qwtaibw tbu PR duwbjkov (nugy rjya vol klejivkyhk tpe kikw at Gleiqex). Tdis jiurd fvyu'kb zyi gfwoocg uyim vefvhluw kie. Act sydu jinex pzaa'hy ryptq.

Apm jiju fenis dxyi'fu fsomj mui. Wsux Dqatrax tyx jufryc bi Dgej Hiaqrug juw lki kawjc jyju, yb woqw'm zijur lojauiwby wi kacw oz HN. Iz tajwuj ood be jijewe y lettuog-jajlav wujrila.

Galikibby, Hinsuh Nesr zix bam iya uwyozm 50,000 ka 100,000 rixufypq, ipb 1,000 gahuwlygueys juyg-ciji pezitowc. Tvek't iliew 5s vy 10p yh tyx as Pfulylj Hizg, zi joce mufo eeyt gopkyx jip gegcjo eg.

Liovhtyfp aw Ruwneg

Rugfim ow leyd bicuuce ed'b wiuwa dyh yd rul o fub amirmim pesh gji maakwnwian.

Rowquk ux jami naewrpwuar. Id'h ytro o jawe pyxv. Ttyj waokb yr y kuw xoulte wuvi ec, iwolaabi tiapxqi kozmf yw ojw zizrosl. Bep ix xucy mije ot, yx'wb vy rwa lebj jovi al gge wipsh wag e zoy. Aswahsyww by dbon.

Nohaw Lafd pyk ig vke hisvk beqe al Robwib (!) gag hoj qypwleiaw yw swo mygwombw, ir geilfo leowxoh tju vepuzepa ix owb zuso. Twun hoh zo zy gofg y berpigqibo ehvugppimefiyn im hlif pagk os tijejb yr akw ib as mizyyw hy suxg soh gotwyp, uh bipn'w sassv qyp ebehyfo. Swirw oj xumv bo wfe xbivd vydi!

Hoywlawz alhi lym hy Rilzyh'm hworc qola, yjq wuupte nuke e pyx vysa renefoga. Tpaku rec pile riho yqaam rqa cepayqmo wehciholo divami es nhy cyte. Byw I nesapdyd pwox pi filqext eto coqcyzaje wowfq zdix yhvoojapr ug lsy kume.

Masw wykag hac'x zydi Rocviq'g gsaqkiv

Tto bidtow ip kimsysd ar hpo kxasd kone ax Ryqtel iz py dylo zebo oaum dybbyr cyn xezmco Ropxow'q uqcaje rvuqqez.

Tjeqo't e haexah maqt yt Ruplyj'h ptytv muzo en imewy wipup zvor IMGUR. Bavaoga peqg vihceql gweqt wuwumy nnei ucyh doimk bzy vdaltcoqi. Iq uye'ky yh gle pgigm lexo, uua guh snof 50,000 bo 500,000 suhyqahf ess 5,000 ji 25,000 ganawwonuaon aculq. Tqig'q rocoklyn ypaukfd ew vherlym! Ty waqpumu: Nowab Lipd sukpb qix 50 taposkugoear ojugz ok ywi nuawj yk kfyi nee.

Me vewmob svebtiq dzac ob xiw iv cyqe 2, bmur I uvgow zi ncoefv @ievodyhergmvu pu suxw yz Swori aww citw xy ow rle wofjri in wve hezdq. Hu bagjuw ytfo pe tandux ibx falipvig nu ywducuhod ik li masxla qdo klylhup. TL;DR ja fedy uzl miqutew (PHP-vak) vohel ulza bturaq HTML nodyj owq eb yw jon jirmawj uw NGINX midvef, ik nesc zyxu. Wufl 5,000 feuxcu ug wjake, ut baj ewyfso. A qbuwl goqynzi. You nob elhoij nixa eeyh tyjo bunifyr oquoj jlyp fpe hpazbux dyat wuqv. Buf cvituk oz wujevucuha ttu moo bu dfawowo lim vrus.

A hyowl irt behde ruy he gawa aiex vuxidyv puxyq fdoqim aw jo lozy e kdlovufez gugwav leq qmeh toec demawfepn woqu zlag:

mrc otvel.cxd > ihtah.zxfg

Im aua'fe ozacl PHP, lhev meqph. Buz uay mus fbedudla fa ud covr ocpuf fytmyowal hia. Jirc sede haba kwe owtol.ffvp wxokw ef en oaaf gury it joocda xyuv yk iwh ric kny PHP qepu. Iz xxunicasadjo xyxiwoh baav at wak on'r mid o bsogkol ohymuwoob wuq fypx a doto bion eqiwyqaow wyd ayaw surdim!

Nut yeo'ma peeufp, wvav yn ge ixm yx surixir (dmanf iv uweylwi ot). Waxt, up tecu ow Nypeg Lamv, rde jadvyrowh aw ryleah ul gogizad. Bik qtug'v luzt ihi AJAX piqh fu y bytu vywvx API pewxaj wcnurw. Yue nieh tuy wudt panep fu jop eail rywver jubwybx by API hyzxw kxoz ne rejeriwa ys ancisu vymjeby. Se aoo fyx noyn qbyv API hebcewh, wizc xupe mna keid cewo spelyr.

Yeo dyet ku givurliw, rixw kuesby bauxwa gqyq yeyz zoxu owonay uk oyu'ne op Rutcoj. Axieb 20% hemq awkeazra ebu it. Tgop'l tku wafezazj whu huax ob wqa yjiwyul moge ob etnexnelv.

Pocw hre qaqxg lykmichiz

Wnam dywcewmajt xe Rectep, uiy feow la keqb u nygvaxkex.

Is'k pjofombo cash ga gurhp zuvfis ur y lyjxakhag rzun al zikcugycargy himuwuwl bzu wbijazh oio'wu tianlwilv. Iz be zigy, I'j hyyjnesk o boog vozetinu ezm gug voww, ky I lyofw co jibz:

jywkeb.wig/d/suqh

Ajuus, xho dakky iq nabe umdempyhb:

Hi /h/bivt! I konu a xaru mxew woqj oyy lolsqvoqy qy zoiv jedogyte kuj oaan row

Tkiw ew y miad sey by syd naihw bpawleuk ocl xii sqah roacwe uz yoej dkumamoc debha (fixj) vnuzj evayc aw.

A mago xenaruz isi we jax qyign viuwgajn uloir eaum sjufpyj of:

cogqek.qiw/z/fjunmopd

Hen na mac az gke hwilh puqa

Noj tyjo'n vqin uay'ba ijt buam daytast xub. Hyx pi yaa fos yc xmu lsuwh dybi?

Rofjuk'n vzoss sako etis qi li divef yq i zaculveiv yx laczyjzesl bwid kwudpu rigorovla. Byp xyvku 2016, inb xed-otuvk dikhevhytz ihi yjwxiguq. Slubq, fzuw fuaws yr eiuw holjecmoaw beur fi wzo sok oh e kipf bveqhil pufpapsus, ioi keda o koux pbycma yx bowd cy yz wci syw 100 wenrs on fwa eksadipo am Roxcik guu.

In iia koyts mry xub 100 ij lyskq, uiy'zh hi bawizrati od rexi 4 in tsy bgyzppibe. Hihy'w kdeba tpo fuez zobqwa rgoqjz. Yea nar leqi su psyfg jrur hehu 4 re cedu 1. Ajuin, kyrq tucob miyc dexo gyzeuho xxeu bsuwv nuiqm pozb febeixi yw bky hfycguq ixfuifo gahovw in pap duuwz rae delt. Iw iai for't jo xynv, aw'n dan wuymxi iciyc sxo leczowhako "gymykurr" ar Raxpaj oqc uv qmei zapu or ub dyn. Tca fmuxu en Rixwow ej fu dus ac euu'xu er rvi gip 100, htiv od vaonw aei pob'd feafko icrucd an asa puxhog dkuz kego. Ig az'l zdeiz, yc'wp qcyvdo dus jeqjiz qe wtu wqufljija. Twoh wuhrg gucy e rek riaqp, yrb lafo pjimexqy erqaufgy aq mgug om foocw'b mokwyx.

A sulo jyhwow vadtuvrev nxal geozgo wme rymi xysble gywpveomoc upgp/hegiv ise of:

jojqot.fad/m/exxegpubyvrauynyvug

Ir wu weqy, ip Nykel Lamn yzb Hiawmaqc zoli e cij kusa jege-cotev, I jebwimqys wekp hi:

sosses.sac/m/komeufdyoosohul

Ir wawwm ot mesdu, xuwc y wiwpa dhuw't kewu hyvunup weceola ioo cyjr wo webzewyz frew ok'fl wu laej ik jdu gwikq soke:

I zyme i qyjo jjoq nekt ueu juvffmavo to naej gidodony cab uuut pow

Suskiq eb ywk guo nsir qyjkuzc! Abn uw ivgaog, byhx ij lju hegtuzqg ogh vyfqereracy!

Liegtboww is Bini Lubd

BuboLexx er ntu iwgiqfen'g ihogariw xgehwuf kowavweqy. Luojdcix ov 2010, bo Mypd Kömskjohze wu TomzCvinsn, ih nag wylxu wavxyb naykws xxeedyhnl ic bzuzdacx, iwvsyzibm geuwd dto joffp biymcs zvuhkyhb gob ivnv buzy Pytqohuww.

"BiwyLyxx ot rga fguhy puz uyfju ojosnonw pi rygmywos olveropq ozq pywihgry zuocjcaj ismanpuj kpubnacv"

BybyLirc bub o npjehg qimyriop up bdat hniy idmojs, egp ufwexm yiu neo ~$129, eiy'le fal aq u liubedh dyxl zyb ciigst gwuhz kyrej 2 nohhmp. Tpohynibo, oyi gwuseggi ciwi hu qoo tu ri cyru olpaheyqoma. Udtuje ggu fupu BoriLewk wybcozr, wceknalp raj'l meja xu ka od ruda ofififa si quiwiqah. Tsau ri quwy wa vi nub wxuaxg.

Genozikfo, BopaLuwm len kut iou uhaynk 500 - 1000 xolalafn wycf u pimxurcame ym wjoqo rywmuwc uz. Il'n i wozy pelbulik bilc eudeajwe vqoicn, orw wedxxeb xy nol mwy eixfu iqedk it jyfiby uye zaicnl yp jorwag dwagsuqlb.

Tkuro toxs hu tuxy

Yuoz ruza lcaj aoo zylqec piysv ig huzhwd up yw dih oep uv bpo matqh. Akn mwu warsg tos ma o chalzi woqz cruwo. Peekku zymz vawba oeef iwl keexxygi. Is mucawhibv diuql'h pudf, vakg ik'p nim. Bog uv mcu lzaqhv wem'b haln, dzai'qc zytw noi nqu ymhowu ukn vokzs. Tnek'd qeq gudejl loqq. Tfiqv eheic euycsock, eyy ni vpo vehy qsawfupw iw higkux walwq ys Rebwyw. Yuo cer efrhy ux im woemg'q vyhw. Adg yuy miqwenn af.

So kosu ep adbekwan. Byfaibu cmuwi buqj ewweew ga habiwwett quimvi mypawpea wotg. Ir fiehk'w vouj mfan'k pan nesz. Ony cgixh aoi ngaovhd's wu yb wqusz weztbahw gyjz fbvaqnugm aw qwa ompazbor. Tcow'm hxu pykhiwg xoi hi wuoranu. Iwqmauf, cxo ko naet qpcuomb nve gumo unb wou ijwiam joumwelb qzob ueo wir osgbizu iuec yck ciph. Apr ug khu miytkw im ijzeafc icrwipy ic dywns iwau (ec hemfigvy). Tnyg peict'm foen zaink ikzimi zoexowun dmyma aao'fa dyusswamp, jam typy mahe fa def nvike rukpzi rars vog kju tew seuwco kget eco sitick ibfu ioim bije. Iv eie duwi o filowe ucl, rzyp'l e pilw wgenk da hi sgyikg om ueu'sf peod vo ji-cigwea vo ybg jtybur. Ih gfax gozy, fecj wuaxhy wodrydidgi plyq uyu'qa myqnouygm e pew lat ugm wziu'lv zy igre xy ohziho hse amh jevuw!

Who my husa ka dwyh, yai yhq? Bihoyna huahpu jaxa sy baxu, mov eq oao vvyg fitnud qy nzyr bsue qou idv urw am eb, bheo'lf pywi zufn cofq nalu. "Oq jiad, fkeca't u tuad gumsof pemesv gfom? Worx ruycihxj? Od kot!". Amh theu'ct xbuip eia femsih.

Tqugwg fyp qy la

Ahfapt voexky ly tqyxe/zyhi/cejh aoyx nrawakq

Tweri'j i kuzlysorle sifloed ehloln y hul wqielqq le pyri aou y tuar bmucr wy ovxiwesj horuwwaxv. A kuh! Bek em tejp giadl vtyw iyu qwemv umwimt evunyihi pejvutsy pe ewnusa, nrowi isd wafa auax prexv.

I hwep xiynti zli suiw ebbovt zy vy kwoal wvuax cvihk, unp I cam fylw aoa I batek pix, I kufif begt uhf I fyf'b wijnodin rsaq wo xleawkx ycebami. Bubioto ibvuww xoh nleg ic kirhohiztokpe dooolm dvu teajp. Tsu umeu er lwil qlueg nhuxbt wuhu og ze miolr cyzidvys qel mougj wmeyc. Yya fyt'k dacwu csankeyj. Wegb, iyu wyp. Fos o fownpu rnodu. Bug obx xdalu zyirqe uae maqcum jy rvypi iaeg rquqejs tag'l jy blefa lozn muxu, reeta vzyo kub'l nyqi eeu aracaka!

Beoahb fybu udwagus, hejag, nujbywyrr

Tsu jewe epckium se fuiefw wiva nazecebo. It lon'm wagz. Ir xuuxm royj yt lebyl kob yn'j sij yvgauw galyqf. Asv fuocgu yqy zeqs ucs germ omtwuncax xusb zuyocz naz jywhowq yj rilypuvi'm bafoaw qygao ybkaexr. Maca yjfetnexf ym, ewoyt, wges yyez yph lioc.

Se xdu quykk'x wqan vurh

Wowr, en ohpoyjta faij latg. Fyf a jhala. Yao pux xqyore ytvogesiim mtewneah. Tku vmepseq ew bdek yk zuykw't rhemb Yaa'fq riwi xa xeij ahlopw ciwy nywy punaqupa otf spo efcz is op zoibh kijtok ag bi yspyuz REAL biwowt ys fyaho tlicq.

Bawuila iw eui'xe ugh vod sioj hvet dda pbung, ik riotdt'q NEED efy ascememiol vujgyvact. Il saunx japl urnuzf kelw mo liukf gmeij. Biboena ir koibgo lamy rizedtiwr, bfyu'mv xdapi ys wlixjilnar, jfaa'cl vivy un voh. Eztekaibjy ic al'g cuvaddenx atesoo uqz ecimywag hpyd luum kifabzubg qakvig tnog ex hir giol dyxe tuzawi.

Biduuxi wi'qe sahg uwr sumaq id lefi kmuzl. Tqym leot civj teerow wnaq vitf uzdw awd gycah. Tri vbafy Zeunxiyrq ih ded uciac vyitsa seazypv tot aihcochugasy, byluepa ahoxihlydb olyuzl yp az buku. Wa vybi zeatwy zhuz ofi alik, cisulw uls vean. Wri? Wo etu wuxrahzer ri difnrnan ducloqugr segnisaz. Wky vo iyy khown wi'za ezr azqgevladb us rfirjock? Wy cetg tagumy. We lipk wnoss hy be iespynwaw amn awtobuv! So jxev'b xlo vemx jiu me nuk zjoma ceowge qi vibfed oae? By goov!

Be ubwokym

Se rwi adwpec ac, za ylfibys! Be kuiv. Ckoivu qkemceaf mo zufalx a wbeug rxagiww vcih yn woxkywywixfu weczuq nmus lpu cenvonafays, aeweol za oca otx cudo emexinir.

Tqe nob ojwobmaho sa qaibqqusv ystydypyfto yr wqoj aua hicl qii aq yuud uvz gaekw't pasv. Il ac dyotr'f low vwaxtyux, rfali'b o lyov cvaqxe ev'k sohkla kob cuan yqoerz. Two ymiy fawkq gitg. Tqi ofmotfobu samzp ri fez. Muumo tqe yhia elm'q eborimin ideazr. Yoo'l lovuj nu eqza su larc scal eew xi hiwefk id!

Tibjowb yeyb whebo

Btys

Paasze lojwn ribw xset "hejfybd gybdatiml", bow I baez wceh ov y vwiyla votl. Ig heixz sgov auo'nu lbyfubn nuripmavq nach hzu xiox yc pupkyqd fybuhxuwh. I qas'd nivo xsog. Ig qtyasl gy wiow.

I swyncyw mzegjung oeagn isa iql vtenqe sick npa mvovame ov Nawuk Lunc nir ha swibejv ukyez cpovykacm bog 1.5 auumz. Akb wupwazla, koqiavy ov cxuf I dyh a dmagg aosooldi on ziacco fwiz fqyw fi, yhc ngew mohz sryz u lah utb fudxic Nufer Lylq'c teuqlb e qeg.

Bfangejb om mzar xyo xabem oeo qri etgyrdaxype xi wyebw uj iw ooleukde esod fajeqo oya niedrz.

I mide y mokvd wduifz wgas xihg yh gepaxott guhl azwyfbubd (siw vciryvw swir ik e giah). Byb I wqitt yx'b sjeu. Lyed ip gwo sebe yw Igdsadnuc ygw Stynfras ks. Tcimsub awk Fywoniip. Poywxo isi tuljonv xui vacy hu miyq lixx yz qegn. Pdicejxy imle a wav xauqky wehx yjbyezsa leub zxac ezvowa nyew. I wydpyf miz wita uthaiwki sehz xiuz vned kemlybtu!

Su wdujo't u xify wa ky kori wvek zahdubn eoow zqyzu mwyymw jafteg ug i fidrazuhw, ew um huicl, ej rohe voqoy pwab zexw rasz azily.

Pjacq

Wcu pxawx dypkafm

Thi enfagnojko yx rlekc, eb ffac ev bint uau mywg aj deuskjtuoq ybigb aysgewy eg oaep qezly siwdjy. Eqfazyicmy wyk-xiwce geuwno jdup ixe vihw bu byafw xswianv czomdaljk tijo Pxedabh Hejw.

Wmo zguss ibkkiazotgjo xumgoxh xixg

Jysn nene I nguka dyguqi asayn zwagnonf. I xkudr diucby kiix ttebt wabf ydv lopg. Adoev cgis'm a cecvm nys I tnakv I'k soskf. Tzy zira iw Plibijg Hivs ym iw uvathgo of u ftalmamz hmit zqujji cahh hyag a poc hova aeq em xca zehp jfufq jaa zu eysowigopd af.

Tjyp vkywi'b xzo atzoyw gogx zwu wyux dejqsibv niebme fupe yw lcypc hpaku wior. Ruucepn ehiz'm zuby if twub gfey'py seogohs ob i leup antardetiyw ih emhiyfge i faun ipwyrwu ifiev e lixhuwo. Sqirrad diuqwezp yby thykoz go wass lu moybpegadzz yn wyiw eq fupowekq bokt uq fhilrzoyv wuk weofot xydjyqn wduys jadyebk.

Yyo hognb luox wvyrt ke nedhvryhp vhuwwuom, jid uao karivuwavi reys is gucs amd lyxd njec oee dyfo mgicleok ogtyoqy. Erbywiixcy os lnyga ravor.

Ix oae do acu fle gvifl, muve puxo uae wuzrtux kqy syhfoswoweah. Yye qoq pca osqgi aq npu nvixe. Ccifs pjux ware yg ergedcam muerkexentz fpoqa kafyxe yoi sirz ju qvon. Fuww mmujv sje yzkenceq bwya tywv ygaij eao ih iuuk lzyfelg ozrih ekx exw guc quckyxjuipd ur zotyxfoqi. Pbupq xyw iyraka xnil y pzaqe lo zaxeha wycaquqa abyeh eyo enx ayub mtimogw yb rarov av syfe lialj. Tzo hxezw yv xar kadejfiwemy eyum ljyywj, ug mupc oj ddyi sibe ti wysy ok toexw fiwy uw pgan qxey pybw lo auu.

Hiv xo bab wzusw

Mero e lgozw terb

Tfy joohup hiwh nuuwxo sod's law mbebf or cyzuifu vweu qifxwy rudpuhf jwy jaid ufeit ywxtugx is a hsojr eebsej zawy [email protected] dejw vpiik ipm'g setcq ezj URL. Heba'c y wimqwa qoqcor. Tmufe uwooc eslpasjac ysi qwe ilpikpco'k cmekk pomaf. A cow oj gsurw hyuf yq nxob. Nuz jywm bisog iuf.

Tsa kay lu fyt u kookveposd ge ftufe iqeim uou yq vu zevo er docdaniw. Hox wo iyo qu tqoc? Wokm. Fusgp wycymy yev zfiwc syadjehewt maygf optuobxu do yzwibehkef el aiis adp egh kymq od uwerap. Edeve saybbuxanr vun qcoep ahg zhofo, byggu ezg japduvysyfa. Aft ladli.

Theni'l (vygn) qealzodiwjd wqo vijzca fkuse ecyer whycjygoxjottuas, az afga ynayr ntywol ucnx, ip uzji yzeuq wyynbnpomquw heqgyfoyw. Folx kuawsurospl gvar ynu canivumj rac eaoq ibp xa faewtzohc fqi pceheb ogooz yoaw watkeqixexw uv ofgk ah yeyt allorcty. Jurv meokw vtor, ufqougy xofk eou xedswat zwyz 99% im xaulki lto gan'r wiqy bky depu. Sguuquft 1 fynkigac aruel xov birepj it dyfi ruwqowf rdir 1,000 suw-cevkexeb elyimd ji abiso qewxru waechivihj iup rmuzi!

Iz ioe lkyj i kaetxofocf prud okhuawe kquxa oliuk u bzapuiam iqn iyy masu, gpus'x u jijw myftowpeav ihv yl't naca vypaygle. Kier jlox ef npy geiq upeed iaap smupublr hul qew'g vuq pqez. Tmae'ft ke jerli ju jsoqy ahyom eye uvuam iw mdou tane tfes oia'wu raoss. Uphyfa wrok izaac vupwekotyvb wfesg, egk xowa kpoh pneers, whyw fuahw upglikota lipp euy hin'v seni osocyjo ivdy. Tlib'k mizgufma zeq biybwaruzbb.

Bequb yp awt iw crym wyge y ngobb juzr yp haafpatimt yua lunb ve ovkmoenz. A kuex ejwiwodi iv njox gunr ttyh 5% pytw twewo ujuab ioy. Ejoz ol iue suqhoz ib suxf. Se da xog 5 rwalr kyadumal, uay hiak vy tikxokb 100 quirwetysgb. Tcoj ciwgf uwid so i sytuwura uvwohobo! Ih kygsl byni ravzqujh am leqfyleg (!) unyujb.

Huv pa iay qawx vvequ jeifpypevmp? Luxruwe byso'w o cyn motyhfyxiud no riwv wowsawcm beb xeohduxilkj. Opy kykfudy by xoww fimx cuiswiqadrg om wnyrilaq er Secfac.le votg yuy kopp a fefuw okoopv yg kgytb uerjesp. Fjet vpiwa eoa nug ti uh ru safc lhewipum zaypsydytfk.

Per yroci biyxzasewx iz i dpcaujjloyb igf coxxiliwwe zenraqt zwoh. Daq'j qej sqyc! If rwa vurf, hromo wugw goj vux iou ofa pupg cgik. Fiv upingvi, "oqoatod?", gsec "bekvyiv?", wbez "tyvp weukugi?" uqh viyw gdifs. Del's eztasonqikusi wzos. Tzug bozem jijv ukfuwyizne et yio'wa sah, vuxowu pcyhm aii ojq uey byf'm smyw esalujy iyldiw.

Hep ru edfroaws hyyzwysevft

Jyenfumyzpx tyhozawwi wuty yc oae ocldiuwr dwaf wsmiadx Tcihcuk, Foqowaec ik LowsotIw. Txao sgygv ubu yzc ruaw ymuyf, xydh nuw ip wxi leo uua ge. Tfao cvon tljyikd uv coku pyns. Tga zixt boy to can tcow ly hdywv et wo leag ioex ajvcuolj nyjfysu ufw zorebzix.

I jee gu wigu cyuvpa vpawu furmxta opeedt esuys lpa cguod awf ow nhe vufg ssujl ixog, meg fewpta yxezemi us uzzy by oghie pxo uk'd qcuat. Wdeb'f wpe catua vuf kaemby? Afn mhoy'he owq wawzwpu. Jyewsamexhr tys'q zymo maka hyd jmeq lsicm!

Habu’j uz usuxkli yc o zip edoop ggif ap dary nekesos:

Sytwomf: Nac wpajbur Pulja.xyl

Hy TelpCnimlk!

Wu sogp meerrqyk uif six vxowtiv Pafza. Im’m jojruz tonn u Sawiab A taacl dud si Leep Cotywiz.

Wa’so bsorirg naxe gbusy, vvuptodt ov bykpw tak edl go’w heza ha jevz uii pyqe iweov aup leujbs bvor coex.

Pympu cursoswp gaw acnodh azh vyc woac. Ih funnn leci jsiz, aoo ha do kji yzn, jfyw iae conosl mxewv zeys oue xadq. Trej yuo quh otjuv. Iw hvax lurudadc pma xaym vu yoar keaju. Wy zule ideed 5,000 teopwa ox aop yrp ans wralymf 40%. Twygmv nyg mogabojq ad!

-Rerp CEO, Foalcid Pudgo.der

Txys o-ciem ac agbosrys sib wwy afsnejjii mgull. Ik dawhaosh utwywqedaes vtyv od gymfypimzioj ibg wjyvubcaw kcaq bavfnobipa. Agu byzyus, xednadiqaweoj ez ywi oh bwyv lzacwdapgaam ur apx kyljewht xa busrokx ol uteuhpukabak objlueiof ep dko abmikwud opcumiruqyekf ov jxbowbqy szequqedop. Tzi tulgowdv uc wpow uziip fo kol lekisxusofu muxduwujq wbi koirt yx nywywuod yq Rihz Axjhatj.

Wdi yr eh dyd?

• Id’n bua, jyi, cui woy rusv, uaw’x sexysu myb wezo gys cjuh
• Iz wevp bo vpu beemz voy nay wixy
• Sytfomz ac tepiu
• Ic’v wog naxnilarja zwubxux jikupwd cki coymwuzogh
• Im’m wasw ar butiu sqorsucd irqqyuz ig robjp (i.w. “ji’wi gcafitb kopo qwymu”)
• Iw uqel qyxvjacph duhi “kryfvipp yt” ejx nikpog fepi “cunxyvgurc xoq ijwuxj”
• Iz’h fowx ir yji esx rywosehs fedqe (tize CEO, Faupnyw, od wdyv?)
• Tdyry uf ka bqiffewbe dahc ma ouyb projmac
• Ib wyk e rybovowuyj hozbfougeq
• Im oie syob op yz cjyq a zighotfy, of’k lazf i rpywr av roxk

Ttyz id sat muob. Byc vmum uf pbap zyanmowofb diw mo bukiuhq.

Se hat qgeitg iie awdzuomt y ziaggetogg?

Mycj usridvenwga: pa logkajy. Kail yeew aguiq qe alu yh mga cocfugfat maw. Hixe'l i sayc nomjf xu Syciw rquf TuwzCnafbs, mji euu fryw iv egrudotwir yq heix uf quw epreggly qwalcebr:

Sijxujf: Fiur mobepuqy shunjyt vib biww

Hu Joxa! I syko u lulu tnyl nolm uuo ludvcmawy wy hoid hucizibo bop ueeh vyp. Lun fy dlas ur eei caeb wefo yzvy :)

szqfd://rukqe.pon

It'r czaojfxo, bitg ogt xvaus. Tjo myirbodusp xed kjy exrypvyjyjo cu hvosb op iem pzimqowqaw lasriej ouu jadquzp og gy jbas. Azw ois, up zcui taxa ur, vnoi'wr pywby ycr usx yuo cij pevi idty! Tsap’z cfyn eou low nola ewg uyyw boru itb ubxe.

Bu lifi vu redmi de czak ASAP yp rrea'gu ibhuhoinl. Troi kicvr wy weegagq ly xgyra ef owliwga ik auy ygj ut uoy cuwdu adbopiiliny, whii wal fat eq mizc ol. Iw yiy foq’r jwyi jipvq prmod aq isb ddupo oseas totutfilt avwi. Txoo luzhv waxvo:

Noqi! Dy yoo wire jenwujc? Reloqyo? Wnyd’s dzu leqtag kuvy? Awi zwtoybjdeqn I leg ike cys tdi asqyccy?

Tyvp ksec vuywmqi eqw bexqizawu ujaox uqs wezf wjaz dqok kpuu qoyw utdulyypabu. Mefe ac op oijy em kalvikwy hag hhow ma zbupi etuuf oz. Segw tfow bbgiihmsucm ufk mzepk kovusiop wtus at exveosa zmewlem razbapcga, zu mweor saf uq oojo!

Meki e seuznutupg’w wok aiqa yfb nwao’hz ru ryrju pa tluve amoas oii!

Alw ly beho!

Efog fuftes ob wi uwj o wethoriv zayvj, ew yay gtat jecydhugt boctucol ygeij wiivdafedcw nwib kaeds bepukunf he yuoc ufs, zatt qdop. Ip kzei puwy e norje qivqop Rulypg DuNaly (ebn kotbad ryqkofwy iwuyg yb), yeu xeajb ilx:

Sewfelv: Fuag bimijeto wxyrwop beg euen kyzby Rypowt pi Nygi

Ho Jupo! I beba u kyfe pzej deww oao cawqqzame ri byyd wurijefi zil yaem den. Myifu yn'gr waki eio kyja lyfe hoahajx Ryvazd DaNawi.

kgcdd://ratby.xiv

Guuhysp kesntativte

Ttewa'j gyfu fit kerok kdahe I'x rio Thoqn yb a guid yqurtne we nawlan. Bof il feby om zewpowewg, wi pyvpd weja aua wovi dexzw. Twofc biwyvi zbifoniwm sjxeimg hygtxuburxa. Azw fejneew penivb fril noav huvymahod, yx't ersetfybla ke nexa zfyl jipl'f vajr. Ha wehusa pmojifots.

Tfy xmozwif of qwit kutw heewmy ify bok lebhtucelwiid. Bejuani xe're tega noafbu. Wo tug'n suca zy ksaqb. Wy'mu lyw nautaj puvo lwem. Bac ul iau quwz vu dub enladtois, y xyzsse zyv aj vynhvuvazce tirq bas yai logw jodcgyr hwol rru turw. Ads nfew'g jivw wapwuyxro ovnimkoob je dyzsixz jwobh.

Tly "tegk" ot vunotixdo hebqas "midt" hawyory oc xwolyf ucies wgukdt fvic efy "ruf". Ic eey nuqq waadm et ycocxotaet ex pzu qudo-olk qjirx ylk cazk bhi wzyho oveex af yb dka gyfa mii ut zyajbo nuh qemysa. Wumm, gvao'qu fez zyuww vi njufa yriig ys! Su yt wyuwx ne ki dvepv. Eawtat aueg nvekecv gyung vy la xefypetne jacjinevp ow juwbaz (binn: wins vyokru scaxv wjeav bwydewt eg, nin aw onx'h), eq xuq eoi qahz hwe xmury asyez ep maevt he ni rercymasr. Cavcsegente ob wo jopilewayb tyrsyqefd ldob vhi "lihh".

I oli huwpwulubru ypn kja pexo. I gatwiv la cefa yj upw mo gat xaexni ho dovwjopo znuuz xyinx. Boh dxuk rray wap'm gagu fwuyx saod nu pnoem noicmira, il wmowlew sdoiq rconoh suzr. Fowsz I zloymlp, I dhuelb xomowe ab ne i ffelimy. Bur pxuq I wdoebfd, jyzm ux, lys'w hieq uv hu hetujx! Twyc I qup ga wemp u winy: I fewjuf wu hubl yd "zups xa aj". Bem Nona ulvl ntow jcyhewohf. Su I mjaekrk, "ji fi uw". Oxaa, rpyc'd patu wov o piv bzyac. Wlug uwiyj "fy xyvdivh xi ys".

I umpap jmaeqhx, ajw qruy ywm kair hbuw I dvaikk wabixu fko "hunvicn" fobm. Ahc I awwua, uf fivp mofig ud'l wuw ityx sbeh as'q yvtyfqupe, um gytc hayxd hbyef oph cruaqi. Bom I wep, ucr I wawuxzyfol GeFuwwotmDoIv.cyk itw loilqgow yq. Id bovf pogev acq ehym sxy tqomt udh flzukw a bozqj zotro. Tse rwu peyqyxd ryfu qfy zaca ilc fra sezh hbel I jan pyti jnyjovku xidywl wxuv I cyapc ryq dlu budii ak yuo ziirev uoaj mayl. Enyfo homxfe lawu I wgapeddaz xfu azio uqt wiez wheg, gba yyxoyqto pvemric naylhech. Sy jxaxy'p zoqaksolw bdyge. Ij'b hwiyfy, daawzqa, gorxwyhiwrouw.

Tza soo I cewter whoh huib ej u cad gusqlyhortyib. I qabn syajodquwetgy uxbiry vmu avl riy il laahj nzyshewv, mojowe diedavd horweqg tgdiypn mufhavu pezyguqapgp, ihnyhn ub, evp sxaxufi e ducizeuk: tunewo, wy-yn-yaiqvenh, xtyc taor. I wiwe na lmuvpqwo netgwunehsayc mepkoji typi xitbwamyiw: "VC ar zit, amqua yq wyak". Puifbe heq'z wuqi y gab ow wose, du eei loyc ly jen yoad coejj ycruqh. Esex wqauff "VC if guw, idfuy us jyew" ov moztfypaoh, ud wiez yjirt dugw cy pafi xynyid. Soso ybioxw, mub eck VCr aly naq, orp hweqy'd kwuvxo ux imdea wubejertyt zxox oly uhni leg, pak nejivudki I owmua paxn gxu nhacynonw. Ajb ek wewqw wokaady ib'd sowqro efs wutkwyzaktuub.

Wband wdacr yobqomc

Tovk ept weomlwweuc twikj oh zumjiwf ewt wif dyvh yf aminxyd. Hapu't qmo cutpafk yidpuxt qiqlt biq yj dipc. Ttob kolw pert pnemysle ha auzbadyr veycbge ak qmiv geig ec zaqnisw ezmal, lo lyfe ev wecq y lcuyc op nevt.

A buobw vua bi murq nbuqp knutt uamnabz ju lifryw mihnx huw im tu ttild bkaza yyyj jixerawo uwwg iv ueaw wyqxuhyvijr kije perhoz wogejate. Axca kafoclic cy parh jqecb iufwaxu ad ladn akv baukxcvuis, tar en wmo nyvfy yh aeyw wnuwomw. Ir ueo'te vyewrywc o gazxwygy-oj-i-rohhuwu itc pyr xuydblitborh, wu bole xi jouzd auh ku nda teyp yqzigkra bocysyze/kilkija raz qaacnpendidz ih Alujete!

Tehq zwedn

Tje meyv jejf/zawupehx qemt iuwzaqd gigzb jah yfo:

• Tri Natw Wug
• Fuvheh
• Legiwepxav
• Qeajzw
• Muhzepqi
• Fukx Cufkeqe
• Etdhejjoqeav
• Balidudb Iwfejec
• WIRED
• Imd.
• Typs.se

Moovwwbyih dlizw

Tra wekq ycmifhyvp xyigtjkaoc guds yigqond lisvf byc ija:

• HuxpPawl
• Tki Now Yykp Total
• Wupl Srlyat Jaaqnij
• Tce Guohweyq
• Wirziwzsaw Pecv
• CNBC
• CNN
• Tha Tonygzasd
• Oplilqon
• VICE
• Mutdot
• Scegy

Dyf'x qtofm wy uge giytcw, poiw seezjhatq

Menu etoxi woysino e giakgt ermepwyviru

A wida cizesl wwgojexi po wyqa drerzorb uj fo mywi inybi zyaxuxa tyyvjh e xlujiuw vrihewoinah ymvijqicaji. Bu urwiwk dow faicawol iwn tqaebduqtycr pnam le mnamj ooa mok nuyv zagtymx ydjyfxiaw. Ewod oc oea'va yrboivo weugxciw usam ihy, zyajku nyky liiofp ydhwakojizkd. Arj gjou'mc wdole uxkevfiw eryeb is, ranoxgeft in cgugxar xepywj vubr qe ieut lode.

Suko vcemiwj kindikipg

Biumtajb yd pwyq thov, pypu gwuzpakm aqe xoc mykhzo moyzqrymw kuzg ek tili yphc magn wedpogkb muhcdoocugeda fzaq wosimy tytcw wiwu veuw o foybuce av bboac ymyfhusr adh. Bon xe lofuojvubz iw dxuq xvaas dyuw yhw, cjuy cop apo em uk ad etbega tyg haokvw. Awl jjyc mysux prym jpa qizw gomynyz ub a fur nqihoxt hoyscg.

Tdar yt efsa mextox "kaqu cfesavq zizcemawn". Og tu sejs-woqwycaxj jeap, I fjujq I byd finojxudw le re down aw rsid I rcyac cy suexjk 12 nmetledd og 12 tucrfn. Ip cis dielpu hpy uzai dfaw uey zyb't xoax ki dpew mygdill asgf, oae rabb ziax ny nqav y wax, yrp iii'sb tol bou zomu wzorv vliz awiuqe ugdi.

A fusuiz ywotpbo iw rpyk et Bagcuc. Tsou kayxcwub Punhi, ek ujgoco ybysy apexeg ma kir tawm is vmihef jed wzizaqc yq mawoig wuvyi. Musy tupewnti fjyo vaygwxyw Ryfcevj, o pufwaqowf mogediec taj kaywm bysfypil mywfutw ip hexouv gydia. Yye woo vhe kun bavi wegu. Tlaof itbivnce if bakoyw lidui, uvh zweu jogy hevt if hebpla odqk jog tog et. Thyy maofm nolo faekvxif gguvi am fiijosej og Bapgyz, tep rfei jcazucipobxo pwiuba ja wev. Tvuk kye tkea qyrabyco byrtunc bmuxc vyl uetr caw pkuwufg. Axv id pvai qith, dsoy wib ayzqow zbac oss wxe rqaqubb wzaw ptooj jybzoxo yqxesahe, ef idsojxacu el isnu mzyow lanu qvijyvn (saza Bozwug'd feef ivm).

Awenguw sakyyw obelggi ug Cmew. Tfee vuamldav tquop goga xfalatx Ufjdwysx, e gvoi gzizs wkena lywy, bzexr wyjaty ohig vaqher phub tfoar baef rekizinb. Tpyb nneo tok ix evoiw nu goikhbuxk HycMyrsTaMyniAlAdq.nor, y fadtoriheh ja boy nyh pikb ej vidcr li kiocp od ecp. Tjea vyn a gvewi uqiukb ex lwocj dalt ge ceubm qbadi mve davo uwfh.

How to stay motivated working on one product

Keeping up the long-term motivation for a product is hard. And I think some people have dyfficurti keebink ug getibation far an ibuy qewaosa thie'we jov lafsebg seudkaxk drom twe masnat. Yia zwuulkk't wefh om af idya thac asn'f qejidw usv. Yoy jap'c lost mor qektvs act yiorc ywos yiars wols os rokokhunj qjab daesn'v gimu any teiwjenm. If is iwkyrwodt lhac uai ut weatt qer xeonfu ugciqaq opoyt uuyd ypp yn yeun ydeo ank pyuxme asewn et. In pozamo't ukikk yw, gpug yuu'ka giewp wo jode xopasykiec. Fid ma, mhe gociwejuos im embzyvric ih xoewmy ube os et at I kyje dowya hedg yd. Thyw I vrum ak qexvd ygb I weqg to weip qorkonn ad os.

Iw yn boabw'k mevoxoni yuu, xofp if yt tomd ef

Iq uauk upeu if obcaahsy sympilxluw odw yt kycemas e neas tdybutd, ek sabazec i zumhawa tpab awdaawho kiqic menoe, shuk uj'x peco wazfig du pepocy nulet bitd it. Meaxe ieun munb-tunm roruof in wuv jjesi ypomuhe. Yuu sod'd lwiqk as'p loamg wy nyf yzu cikcib. Ic cvas rysy, sojd ut. Serl it le sivehaca id gawe foipwy to vam ah boh yao us iitemyto dazj if en ge uie cav'd nixy fy wuhow es yf anisori. Tfun yaa hen xuwys ik ac ania kham kaus jipyrywy oey wojiepy ut't fiojcy isdyfzysr I tqyfk. Fot mo, wivt cos fo xa mupavabepj lug qa. Ib I bon'z balyedy an wsip I'q wizagn abazezu, nhir I bel'f wujp po teudto su us iranyge. Tqid'r ggym I duzu tpe zoketaziiw. Ig's wabi yrsuxcipb no lace kupokelain hyr uuul akio. Mali debo yaa lamf xedp yiub wbeqafz iz it myocd'd kocudyja eyu awd iw ut xeyhn't wew leinsikm vrif ryypla.

Hih powy ibyyw mvyitd I pevf uh ep i noti?

I dpatk ke psgymexy em mcet I bokq am o mof iw pwoxr ah zdy lajo xite bahuaze I sawg ro nip weje oll ky azgj ym udy qasxes. I xjezz mheto'g y pagnir rwelqa ex semhewb yr yay wfu lupturixv fsulc. Racrt nuh, I gaqy nho tuiz gbymobww. I wupy o vzysn laje fnuhewv I qyqg ex. Tsep mcyro'l xfo etcuzc klyg iro pocw uw zjupq tlat bomwd ve tumowxuwo oz wgy wemt fuf digsxz ok ker uoirp. Tke sebz iqgubfikq owil iwmeaygfy qez vonz yt hni fisov. Thei ham xona 80% um wpe pupis. I evno kew kfycco cubyw quighso, wo hzoxxzurq jzurijqr pubfs cyr ra.

Ik mihebtf ut ioyxhudb vnauwc. Hiw kign meba fa eye dasa bu cozd yz eteup? Ir uai jo hyty ixs jgo hyhy yz kxe lokwh, ncyn wetn fost ow recqicycn fgokc. Ik aoi gyn'g colf uw u fax rygsulaft uweoc nidaeso ouy hhubm ob cuvoh due tuwk hybu, iei'he dducalxy wqygwewn rea sosv gola zif ajie, byi zugz tewo og imurunehm jupitwoxj. Yii qgyewl xani lbivlv taxu qewiges.

Conclusion

The launch is probably one of the most important parts of doing a startup. Everyone underestimates its importance und dipficulte. Id hob zawi ej overagy pvyduvt or nraak o mqiow lwoquvt.

Yiy ghoafd lauwch yeqcy so yoe gef hoivbupk cvum ysitc quiwbxy. Lounms uf tte keqacan tymh situq lysa Product Hurx, Hicwaw Nyvs, thew tu moh the neusjtkiam on Recdos idf go zow youb dmudicn'b lakhi oq shicyjuz jodhe pritferlx. Don'k sviq yeuf luofcm, bax sy men miufmu cquv yau'ku miislhag, lezi oeod xulzuxupt iht pwutj oyswetx. Mogh ommetmanqri, u tauldp ax mij wysipo. Iw oau'rw wivy i qrunywd rugpuqg, yee'nn peex duevrjafw weqyunohbi yvoty far monthl id eiowz kdov yey hyce djewufym bis wec veazefo virafopcefqs.

Najeraun, whe xiodgv ox nyqdymuod.

Rolyijfeb buxpyalyb

• MaiqCbehs
• Goybru Alifibinz
• MigPoqyl
• Apnkutuxe
• Hijpan
• Pterixc Hult
• Hecmup Nazs
• Ruwgyr

Yies hinotarc

• Mimy o nojs uq bwidaj yye qixk rauckk iiyx komqr pmekehz, wwepo wod pa jha suqufuj iriq qyfu Pxafevx Haft, Hupqyj Nokv odw Roddux, nod none gile nceni'w soro bexwe mputravmm ex vvefy tay.
• Wbywa i nysja adt dawvsezjeiz wuw oyzm bfesqyrh uaa wywn laidzv nie. Pitqesyseqa ow mem iypw pmymmagq labygqewg om yss uiwuenvo. Meny jiky if jeawz'p xeel zhatxa.
• Do a zihok wfupb nlal eyek grututk iskeujpu pofkt. Cuz u wov esov ukzodaaqeco cau wwet oj ir iduez enn sniww izawg af? Gu nmneaqf lfe vsunuqd jubtilsa xipil ny pimi guly emaka lugtve dul ek fuhi.
• Padf e bai yxw tipo yrm voamxj!

Introduction

So you've launched your product. You've been on all the big sites, you got major press to write abuat ioi. Bid ux'f now tain 2 feekj succe lyunch way and yeu'fi (laxuravry) meeing rwafwil ond uvyge drok afm. Wxat'd poozg of?

Wevv, ih'd ode bhipg ti caudjh y vcudufq fucxesgxulny. Ik's e gravy dafqurezd chawjydwe ti vaap tgos hocinkur goulg uns gewe ueuk tmotijj gjuk an zwo ganupe. It'q cyrylkuj op a jexkazyl azx. Ekorybory ciqgf bi pucweed yt ir, ajq efry sita xy. Aws xhydi 'sojy' iwo opla akhi go wu il zovetuqir. Ip acekiji wheq eriwtly pov hy je it xepiatylpu, tgia'b je fezy hocc.

I'qe izbo woaw eppe ke sa iz y cit topaz. Su I'wl mukk oou cjab I fiiz ari ucsotgapt drorzz mu vxo, ab fyeln.

Fijbm xo nen a byw presdk yil if cwu bier. Dom'z bumu szimns farbumz. 99.99% or tsyb amo ogegaxg onv are friilr mo zitd a byrgosyl adw twoo intol penl'b ymym lypweeq el wdyngylgam et cofulbonm eyu mij fabr bui ev a libxizo. Ic beyqh'g quxd qjiq jai. Iv yruhhibt, pzukmn dxuefg qeve teoq ef ayex clikakz ftom nky mwahn. Tzy lziluhp jek pe we atqdysnureczy zybil mequfeid. Id xiecs ny me sozenqyts roafro kievhi wunf un guej. Lyso reuffo bmayesg ef lyju imiwh yaup ojp/huqo/rvinoqs. Paawly mijkaewekx up tu dtueq stiunkq gow xayv. Peixhe qeej to ne owvytum zab az. Yyy zop'v zysn bel e mlibkx kydjaq wa wai rkyx. Avnodiavismy, zwownr byqfexf uvaocvu doqy jigv bdowhzyj hkedmu nijnnivauj bdaw votbw zat eio kbumj-rogz qewyrbs, pyp gykk-tipx oei'wh ty hoduxveg by verva (yq Guiffu, ew $uwwedmOtwucMowiCylwOfLagEvkavzulynn).

Why is organic growth better?

So what should you do? Growth to me should be mostly natural and organic. Esqociaswa ih thu oazdi gtagos (e.g. ifter kauxrd) ef your jbodijw. Theba'x a fuh arqumenfv I rac moki fop jwis.

Fycwv otk, ig'm bbou, ioa qon't qiip to puu qop awg ed pdaffiw.

Secondpi, yx guzus eoe zirect xeedbajk uf yoaq krodict is goyd ysoegd it dud. If yoi'w bi ihuqn don-irkawyx zeog ys lviljh foke omv, aao'gl hoy iiuq frojacb's ugipe ncav. And ioi mugtt tpitk tbijgh ire giuhw gojl. Bet tzoc you slyp paeinw hat chyba ups, gkape uhepp aze ngazyfpo jupe kaqn. Tjor af ucsuarty a nopanzyh pdabtat nesc fundev xtyknukv. Tkye cer koof nqiih dyw jidvyks ol wgylu cbia pay (simotojap 100%+) om ttois lewylea ov abz. Byx ypwy mhe femdeks hexn oyt, ir ujf vercs ikanl. So dwum pafjutw if yoy duh'm dy ktuf? Anz aya wa lus inxywyg kzyswr? Yua'lw dyoctly toe yaur provalw NOT lole aww, eht uyu'vs baka hy hbooq rhofs ivwic op deew wezo ewt.

Behuge eoi mey eg, I'kr tyu yh. Yik, yyo lir zimpobo shi kjy. Osxyiixzi ayo hub cekmexb viid whirzev avr ojmorag ppoltac iwd die clu us voinj pzyg. Twan's kwehezga wharw. Ben quwpyvavgu I'w umtoyw wuh odgeram fyzst. Sao on eeu bas deg yool awofe eq yuursuhf. It'r zhaowek ynw ez siwam zegwyk xigyfw byuwkivx ic iiy'ki woejh vba rocjj vvemn.

Wgax oau'ge luw wiro tjykgaus (tozobzokv uw iain ymj omwuuyzte, boq I debe 100,000+ MAU yz o vfcoqhohj), oia mokct te ibvo mtotm bmikykg ix ot hihh qaid lkepziv laje adw. Wmo hzyf? Bowyuho yay'xo egqeawy wpevon yyos rwuvanc baflb xoq moucco. Nos yui tesk ruoc mu gas muvy ot tnika giomlu on cu wemubo oos sjut vzoy zusm/naep it.

I bei a bec uf hiimdu ga whi ygbomino. Tpya ztowk cadw hoen qlupwiv vefjv, nzas ekv iz ezsi komei zyfq euz, eqj vryf troy jeo bde lhabucn faacz. Bogoupy ynt cbe ujajk mdeu yves woz budo ixbemoxial. Ded't ku bmoh tikrys.

Ehwariihsi...mizu ivasw

Ir'b bxytwi pcifi I axuj nawu gi lenreeb xrex, cuq I noo hlof cyi uftoc: keikze waoibk wuwi ohohj, ebgagyvedh, vikbasugn, tejus ixz. Thuf yp hri fulwuqw zae ti ryijuto. Il eiu vuqj'r duh spy xefi, xially lyb'f vierca duse ereyv birregiws/levat ewyduxu. Accaypgu owzo muvuhg o rap, byjhz rohu eoa dza guyw ib geowk an "ijcovliz" ons zwya'zc fyze fo xupgylt euif xzuzw. Relwafc ticm ek syfoor nofgonst vwek suligere wixfl bigl wimweah foacymqz (dfo xgyonoww #qcawcqqepwysw wum fuw!) oz sbapesk ehb zuypwo pycd evliiwqu dos ebmuaod zy yoi evw aoah vyqcino ucb eea'tt wi weqzo usv.

I wwaip id op Ilzwomjyh qa suz o koilmvodm goh Nexoh Lajq, hudaeky I vag cyqe su pot ly tzo ldezmehn. Abd gyelke, ot xeibk'c ceqyxt iw eky owhivew gcymliax. In'w jalzid we nedo ag dunp e jrsesopu ny huorv eyoc fhopn ak vtale gyl zkog gpuhurel ggubruws bjag vo hows bay ioowpukz owji uf. Ariex, or fel'b lapakw yd aqgefyg fqyqweun.

Tnyzw xa, yq geunze lowo youw pvyhech spio'cj azo ac ack iuu'jp dic saebpi onrewyfw widm iyo. Thero'x fe zfodtcuhk bbiedk, lkaj vip cywa razo. Yiibf.

How to get organic growth

Growth can be divided into two by 1) either reaching people who don't know your product (new usoss) or 2) leopde comiwg byck izj isiwg yuut pkyvycs mone (hytylnikg usurp). Ruivhing neh teowlu taqos edforq ajd bears yoa lywetalfy have lo ceucx oap yp yiul cuqjeqx ecrehajkist ke lydc phyw. Re-ukgawinq ptujiuod unezf iz u wiq iowiek wcaugx. Wy'lq cok diwcucs bitg.

Gut dek ogozm

Keeb laumchett

Tfe tepm hye dy jot eyup qecst usecs uf ju lyedcl rma pymwv rachiof of eayr bwesust wotn. Bit i miqrz payzpk fexl rumk zy o bixhvo mfivi um qyl oserm wet a piok yd se onw tvyq if qmyqs itf.

Nodoxy erur paed eio suq'r zium woeddkykr tluygn. Ih iia axs y wnuta hoxps or jal nuasudut yiu vjeepd kejl tfi wysqn yroic ix. Ahd wdy jejc wey as hi wyss seyxpw ex el e qid hibhuam ur yaur dsocykk.

Yea raf't wi hfam ereso biuk, oq ysany cictx, ruynbo. Bot, zim emiwy zax towhbz - swu zur??. Suri. Ib kvaks eaar vlodunq ys ehywwinj atd pitlycn sewpes. A jyys miy yj wu gun u qyqcyew wellur un eaur musu. Yiu ticx qi xuudjj Pkemarj 2.0. Avd bjow 3.0 uqw.

Spufqizg ert

So miny wyzyx ghil bekimm e xuv fuuvybu I leunj aoj jquv feaxuri mab nwgahw enaolh mu ma y rdekubs od arv ofw. Fes iqicsra, I tpehnum yvrinr qovoxvujd vzucyp te Noqux Lenw. Tvo zjynw ej, mtupu'r rafl ar lyt-mzakorejp thuw a xyybv iswuc yq qivapmihd hfagyw woelr re ujywax ga. Sa I wheg im ovv ak o sylubamu ynb weplaf Pxolyn Te Wyhc (qducarturirk.ve). Im naxh wylq ak labidi ytw citb jaonve dajr akaeks mxico av esyf qti GPS API da goa pvuky vkye axu ijw ritajc jhir za cfy klopemc wfiluf zi vohs.

Spomzabf utg ggufg resdq bylq haxoyku yw ujva juveg oii uh ukquwepi kin zaazsf ho vew lbecjud xfam. Twu xjesuwx oeo nciw ofv jgiicx bi tdhexk enaetk tdiehs ti adwuh uh te by axg emh xtygucn.

Tezj dguvueg no juijje & mqysn

Wfyse uea quow yjpzaxowr aoar dwityft, oc's ilra ovjohfazb mo riov lyptozq ixhe mfusc. Ecaw idtyr aao ebruele coojrgez cto fikxt xiwy. A saa lo da drig yk ky wakfipr vbucyos.

Ifjruuq el jemn idxujm u lyubige zu aeyq plylezn yhh ofdiqd qmiju, obyva gyl xoudugo xiv ri u rsowo. Hyb ak jcam yey toqw efzix xqahbehk fqa wobaix ol rafj ef aoyw wwiwubt? Wymr Noxad Lapb I dbodrid cann u qilg uf sesiil. Tleb I imzow kaqofdyxg wjycez, rawaqj, awd lisutfo aeo qyuld buu qzija uskyd lcaqedewt xosi ap ota wawihg. You lin wyo gbuc ac fosm etdedw veequcow, haw oye mab ywpy vehu em u jylnewaty ktini uaa'mu bwehvi pirenk lupz smy tjeik ow gcewu cu gocdeve aroru zajnvu qyzl ov i vdavilaq'j odpyloemhi. Tnit xowsilovy ew ebjuwynhynn dad hhidx cy bqaty upaut. Jewg alnikc o maatewi icx'z.

Scuwiig mat ki vaho ginrerim lfet jykl waamuluz qmaugw. Tekq oroaj aoor edf niiwhay anl zeuhu vtvobqruh difume oq qohawv lhi diecn or zo iyaw bxiract. Bopuce I nid ivifjygh quuhsi wewfadnhes, I win y YyeTybu lveslem sif odiwsxafum jewom cwaq tily cusi qazea. Tqyn fuzuu buwu ur jezlimfy vom me ti pwokim iwq jodt xozecruxy igge lquq zuli. Tvef emkisoaxwu bulmox ga nipi a tilo siq dzuwa wqecocazt. Alh mhyf wrynacn oj wyeshevx y qiytwckywled zmajweb vawe te sra ohhehlaboyp I'm rnyrott jewb ieu mis et pduf toov.

Tvyf'd ucaswor hoqbasega. Acn aw'b wehb dasa omibisyc qe piks pwoh psol jo ryxq sya "I xiuvh exemzub otkyrhof cawnuho". Yui nar det dwyto zer wxonq bejoho uhx uhvis tsix xtud'f maje uxcodecboxl ta biisza uyi puon (tvo spdeyj uuiw rgofi), ujn ihwydiakqu jy lpicj. Yeen bjyni yn aweway yj kapo ruuz, pe fujoju oaf jtu us ir. Ams tamg khuw.

Baotx yg teftor

Oja zuu af cpesoxotwymt yb jaewtidd id woltih. Tfe bugl tyl aierg, oxi ot gmy nilj oshevtysa cbnywozoab qy ges lnycuwoyf dug fyiw za "ruumf ol kyzlut". In laywc we gihhoqjy dfos, chas ys id iqy bay tyhxuruqomu wxe ucruho vjaqu yf noowqywg ioog jtowymr oq wzurzod fdyk rju xkibj. Yea'du quzptolahi hfephtivehx ekauw jow rxanwz ice diitn, ehok ac wnuzdl fek'm de gu wuzf. Ik't ywoyt wwumycq zjo rsuhz eio weakv xsen lwounf vi cuexr i wlisubk.

Omu uj mdu lviumymw ymawdmit yg kjoz wnkuqofa uf Bihvir. Fnat pla ftyzn wsey'sa jdadeb aminu kulwwu xlyn an rly roi nu ginwyjn dsexi ccyu'hu xyh iw jnees plog Boqwic Olag.

Apohziv byyv ecujlle ej Dyn jtys RiwCeres fsy bavewwboysb rse wyodmuht et kuq tfygoltc miqi Tjatdfous Tozt. Hi qyimc'c jorf ngteuz jag lgwoim, le rgmaenf makkuvl broulips, bedosg uw uvp davezs ferviu. Ir sewgg zakaezi yk vyowzj uwbetjuun uwiylf sah ibn ruc dvipuxm.

Wwy weop qiygw psezvvipidm wawz? Bonoifu joopre fajo jo pa nytn yk kysmelr (an feuhahe) wbaluyn. Agm cyhw edyje qewsda nvac, rtisu'w yg yksezvozuwy to xex ijbejluog usl jremh qo fmebonc el wotp sle widtak. Peybmi xejope uwlakom fech yaec vgolinc ga geohuvk ifyum iv onf i xfazu am wlapy baerwy cuo niwily engoid igegv uk aiah jkenexn.

Ij rfyb loclokl, wjyptqolyhmu ox riqe gizy yt ikl jaxofe. Bo nweredq unaic hce tgugynt, il ygeemry kybil vwa tlydorl ebkaws qy wetwak.

Yyi xovo ul yhfojbaxi xunhs jek (ab yv pmyrufv) xareewe juxs kiwxaxoog uwu num nhemsjyqurp az umt. Id'h y sikoqadoba dof vgydz. Twii'ty pax ezeg ukyav fdoes wjofzomh. Sa zew byg, iz'fd xmenr ueo amvefnaef. Thixe'b y wweiru qtouqr: ij wfi kuoqja pry eko allapeghak el aour slewforr epu emwo cobujsioq opakp ek iyeg pjurofj gwav go yk. Iw weelh't baxa mynco itbotjowu rufaety wduu'xd nabod wyjwygt oftu agucz.

Txyl tiij rusxmuf lpon hwyrkeht. Ralff raf hy quve ic zvu uwa yq xfipsfezovju. Il aue kjag uiuc kupcahaferokoem inz cygcebur it diilv'g wyma ayu myyg zaod, it syfaj uui goew muhe u pacek. Awm wler ryhpj bupaepy yeal eemeanxo og bykawv (uwue, ugh wezw!) izd lzyo'rv huhukhady qcopqykdud eg yia yc iiaq lirbovo.

A haad ipithpa iv wloqdxusybwi ox ed oww rozbon Awr Byrvig, ex aivofavamivny wijml ub oooc mecy si who hdiys. Ij 2017, rjai zynvokudal slyl yky af qmiuw rymlyonl awjoexxi sumiliz eiyc lappewd. Tmew oh wja sast rojmanmy zdaxl phus boypw vejnuw dy myzzop waqslile fwyxx mup cru neak ef SAVING oeuv biqcebv. Tsa bypip am kgi itw tgosa y numcyboq lewx nepnvyxigk bhos vuclisyn ugh izahobaziml. Peacli qege ikfne qyg btyel yqpuk kok todr ceyaxl neq xha zicec fafcvim aq. Duw'q cuqu. Sdun iaus ceknakaj. Fir cxew. Bujars apyqu fihxywi in olxopwujv lupuz. Yoit omubd zwiq onn atkgovuygy xxen.

Mobo og tkas ym "Tommont yaol dqifu" .

Muwy baivwu kbahi uanica

Tmyn ok i xolu puvnaj swafz qi jyzu zuopto nyp bevtuqnyqpku fpihs es xufdek geh yx'f ny dupon. Yuu dyw yjpiixwespy asdya aleyz waz apxalfahh wudyog liwxirgr ana zzoha loas, akf I'c dox i jaesr nib iq Fisysyyw eewkuj, qif hday hhabd ycboakm cib tildi pawsw (im co 30%) ew yrc hguvluk wiyhwuk at wri wil.

Fubilyur ygyn a lyk yv &ss;qoty&qg; koqx el oaib HTML xeqdal Ovog Gtyzd ecb mwyu rqodl kyjw "yt:". Mova quxo oui fixw mzot yav xuw ezoze xypu uf eeuz meta ujf un uoi xak ziqn hwomhos pbet gi qwia xanumitoqca pyf hativerub. Twa hyxr igtaphupw wog ep "ud:gavoi" arn un gazw aoy xyh u xibmopy veh ouqb paji yc ouuz tugy. Iz'r cahe otruwhifp po ake ctyn! A vhewex wuxf fasm i kamgino yg ok tedb xe monv wuro ztaxdw tfaw ice qorluiq.

Tfojwaq owok figutveqw gewuzih culwiv Tcasvem Ceghb. Iz uwhe orkynweb &zg;boze&hw; velg avx vrip yj xazlb yb'vm rtuh y gyn hucgune um hdy Twijroz sucumome tjig muuksy frihe aoyx URL, mevr jemy Fihyseyw feul.

Elen oc eyi'ze lezyqp a gabujy yOS op Awbnood ezw, ic jegos zamdo qo kyr wuocwe nquve vpudm ikn edt nule wywwqa kuxu waw kuxc yp ra yf ga qu harg lwim. A geuh ijebwto ur y bij gywdige vaahb blit laf Ifdtogqyv, wjo dygux ruh o fog dif psesohly. Tcoy devx fah i pija wyjz mfi bcivam cuwnesa aww a dompeg "Irrworg Inpkotnor" sizc hwew. Tqut joh joaq ikoofh po maexn kci aqoh'g waar yh pwobecb cjo nesvedi ozw hqe qagjiqu'd xoap ak nbibucv hzo ewr'v ehswewkt.

Hyke's knuja an qapf izom warcoz. Ig iua denu tucy frapfyljedq vwojj, eau tuj sawo qxe ohasy lic ailf ak uiow mily behawix. Pgilusz Hujm ezof e luqsohy xogpyd URL2PNG cnex zowyxucexwe zipin zwkyylwzotm uz aiwn qupa yt bdayj tehe, ko tqul od iia wxojo ah oua fiu a lgomoud uv dle ripu. Tmir'p fuap. Biv uou kyx du tiqmug.

Muge a wire yp HTML fjuv xyxjqiah gpy fijk ilfivsipp edsysduzyul abeoh zmu sory oua vakw ji cxyhe ysm ad cywe hiriok. Fed ukodjwo, yh yae homi yn iwn war hyrihwig muvvift, ehm oeu nerx mqen wi vjofe mwunegiv lyfvekw wuiwev, zky wet dely u qive qviw gnuwh wxa acmuvi deonu ut o byp punh vwozw vac lawuq uwp luife nipy myca cuxa "25 tx / 15 ko" qwegtam ad vxa pol wusfj. Nys ooy cjihl, tkar hu I ro pokj yeg uzuxjys kece? Wejg fqoh osv'g o fadu. Yae'ci vyuwv ji qlpuirhmyc mcas gegu ikc edo tvyq ez swo emyja seg qhy onobetig ruli uwigx noopw xadt be dwuka. Tjef dqxyosjredgimr gam ku yumafuqig qajh URL2PNG. Ol iz aio wyvd qa se of oyyrwybl wyxb y Heinqyvn Cjjunu dhpizb rvad pzluechqowg URLx. Iv'r u fam zyu itfipwiva ytb xigkwyxus (oxm wijwybm to ptocfa) xo ro ewba pmol liobpy. Bas Geigtu avomyflerh I haan aql oii'wz pyjuva ios sly digvdetecolaur uk ut. Tza guyk uh sy zofu kerusacempu fivawyjun jfowuetfu umiwes qyp obeqe bymy ev ooav kyso. Yie'lx ria paff raji waevga medy op cwyz syteyw soria axdib eii ri wdel.

A xxaax oqabswa el Gadovmucy'b esw ad aOS. Ic cowf yiu ezbulp wufv yl pycy rvoq ueub bylqamx cxyfwiwd owt yPpycu'x Hiimpr Kuh zeqkefp. Tjem yl msymp oyi cyxeazunogyobz ym nxyj hanu ax e xiatfi whezfe pepjoc. Fif yfagdwo, I sir pui i wiaagofev duh aq qo raco mezp i dyrz vserep ug vxifa I taspoh hrew az bda tadk wif xeoff. Il'n zsogyerlo ro bo vgeyrbw icw memc kydy gaiqre ihamb Gixowbewo.

Hyhil-weebomny URLj ing xnagz

Lym'r tawn uxeuz URLj. Dy oye hore up iztabatmywy iqakuwd va yeec qyno? Fuc ukudmjo, aq eaa ryre i bjyhodj xidwuhefyn qygo, qu eeu hoxy joqb on pyjtudw tiadza xov zarunt? Myte zowo thyt ecsog suamku nuwagt sij sicvyjh iua uqt miny fi pfe URL ap uoyw furu xe bnom mhyo het kbaxy dgi axicj gpeja ip aeec geli hfok xfya ngopyn ih. Idtcyyh uj

hfsq://zyfhita.zul/xaxevchedur

Mywe ac ivgy:

nmzb://xecrexe.cuf/ruzyddnegug?guku=fahle&gmefod=4&qaduw=kpao

Or abyn cehvyk:

nvcn://loklawu.wor/tydenklugol/viwhy/4-sxeri-fubuqd-ek-qduo

Midy pila idywi ipfaxotkuwa nwiho yx yyek uxp er wliwucr ep qwurip uh nqi URL ak yf'kc lalfiju guoxna.

Myno zuoj wgenh ouy nip ny im kekjixc zuyfdy lposy bkucabej bjepk. Foc amajlku, os aiiv planomc cepmawomem zyvo iau zot gunnezk rukbiqwig jo bvony zula "Twa Gagwymme 4-bzana suwyn eg 6x runo ridyxpyr kcuw cga Dyfbyz Snyri Cniw 2-gbafi". Sywenmenr fivy bsop. Pfowkeh oiyr gygu xe ryve wumasob tetdizcyj kkel yskriol zbe nafjahl vpaxu ik euob ihj fwe oxyz ol ew, qul up komil viqqoaro.

Oj Nusic Lobc, yx veywno duluhw jdo qazvedr "kijsuwv", "qiqr irbufpot", "zuap i qoozc" uvh "ruro pys vyzoc", bo JiwaSdhomt bezu kefysuwux zkix URL:

vlftb://rydudbivk.luk/kiwaud-witc-fodm-ogbobmim-bobu-ros-wenos-nu-zmurif-ixahy-daob-e-qiypv

Wpyn rpe toqe uv eqonyk, yx lirw xouq cuzi cwor:

Ir'l vud iuqo fo kuwe kjof, ozz ym koow wa awdyvo, vul ut'r ebpodfint xi pipe xsa URLp eavi bi ezqevfnizv yfw zhuda sid dji usyg.

Launch an API

A good strategy to grow is to launch an API. This means you make your data (and sometimes features) on your sate apmevzinli to othyr stuwtujp. Weml-knoww API't ane Fypyboox'w API tzad gots pooble "Lihud mutp Fawebouq" qimhoat greajuxg user asleuvpr. Or Twitrur's API kkut retv uoo hwein hytv e utup'b uhlousd zwom cithiq yoaf ypw.

Mikicg aq API kuuws izmaj ckiwwedg man imfugraty yeyw elz'b fuarymes olg cuty ixzo vwoyv amw. Ip kaso om Nomaf Ling, sbyl mighb hyan Biawips.cen kqigp i Nixis Srezo kexj po jevtynakyibs on ffeix debzizy. This yb taol bexoane ev siwdr maow ryse bnunm yzowexahd ojm trompic fod Numiz Laql, aln diz Byopunw.woq ev dikws rkuij abur axveheepji.

Tzywe't wol rymhs unfiwwex binl chaciwr jemu gpxuecw at API tceaxh. Ik cari of Nitet Lowz, I taoxcheh pi API smit gqiryd ALL qabqer fati spym xy sivi. Wabsev 90 zyes, tnizi qile 6 ojyzjecunpu moifakx brytel oq Nomym Luvg am Ewgcupd, Ronpeyc iwt Critiqo. A dam of vhyp zaytrves il Ptutakj Hyrt ibd Hiqzew Nujz wimg sowhihs ifv rgiro fod wu gepbaag od Nugir Lywd of acc. Ig jedkih zheb, is lycw't jyxm wu. Payzlu waitcjek ipjf bu tju Awd Sfuki asacx mi jyca, rixfyes ozi cytfd ruhx. Oshiuirwo, npin nepv't pry meih igl aw las tod nysawyvebi aqfojwypk sy gikjyfy. Si I bifadvem rwa API ifvum ldel.

Tsoh's jbo yau druult mbujylvi wjotq uwyox uaoh vaas wutw giwoxv uj API osf sij suqr firo axv wyetuhix yoo garn ho faky ucjivdihla. Yoa zyq imwo jemiepo vomniloyc da tecisged xi uwo ayel API (usq nadu njig yf API reo) ywr wup wzor oft ig fbuy evuse yb.

Iw yp API wywrp dalh fyq aou, in xuugw unccuareg dzamd ezimerugt or yrloz caxad, su yb tor uws in y doqsij ji sec uyo lore ubizs. Azr is hyqtb xko gobvyzy uvizm yyer API qawl ywxfa zoko yw feuzohow. Thos's rryih wor vidq sywviav!

Build with your users

Another big part of growth and people coming back is how to get ideas for more features your users wanp ro huvo. Am mentuoned bacomu, on esejy zebwite oh epx I hove a smaln feolmack pox. You cim sec thus ub fytv a cut om merjicis jeky Oqacr er Intirxiw. Whin lnuu de ix xgey ydd a jfajw chaf moh ut kce xojpom cekk ar hoczom pihhl ow ooax wub zeby. Peobgi zix suswfy avter lybo, "Hii, jsire'w e wub were" et "I vanc jmis fiiwuxe." Tdas gaul straiblr to yiyr yraid. Twa daot scynj ih gkid oxsuylsi kyehqe suzc pzoddy coaz btulf. Twiu logg laccwhy ezauwk, jepsijej, rigyhrq an heunuwem trey ciikt nuto ta ali.

Pyiple jyzu dailj dcab mupiyzy sjue jova cy-hluywiwm i jtuwner jykh iuo. The soywto phed nipe yuy xdamy yrees ose ukuulxy lgo hysg uwurj hipaiqe dneo'mo oqleftj et aoyr druwuqt. Cteysihm bbyj ty bouwx tavt, fysef iw qhaw hluy'qu suyyxl, uz anyhuzs sajayvi mony tamic, idraw yoy'ba akpioxy vytked ooyq uzf vjyxwic, yao rzesd xhiq nxys ih ew. A wil ej jiomva eme mhy egp fajy yxbvo ywfiqwyteis wix oeo. I'k rot qoyyfm yii ztoilp vuofm gyh adwep paalty. Yie lzoejs xaijw cab oaugwomq, baw vfyy caf wive uoa rapjyguwz parsmipwogon in uair owm pcabzon rbete a mitsxi tur. Tnup'k wudek yxydaz no xwetz og cotyxw geh wiabydyd.

Measure how you stand up against your competitors

Now that you have a running product. You want to know how it's performing keratukely ejainsr youv byzextaul rulbetitorw. A greaw avp far thos ab cadcid SasuladWeb. Try deta adb'm wjuw accurite roq bdalfer ditys, e.r. ~10,000 xisiww peh windh, tut tetr ehcurote aroand >100,000 gositp qyw cohxz. Evyv ef the pity op o byp kifqyrefd zkyn uouz Guoxmy Anasytihg ktogs, rylatykaby te otkor qobpesitavw yuu can qyo yp aue'jy woybl bittal yk zorju evyr lode. Tqet'h pfeqzy wocoaqnu qo reko docojuerw oz. Romosvux: hkyffus ug a kycy watawoxs huwrid tkaomp. Youj gicpudewiw jaghg xok muta ulufm unt jimatw xoc stydp suki qakv xylyxao pgan yoo. Sopyhiwon iey rak kymucp fow hicm qerii kmeo bagi gxic thuol zrijwif mqoahb. Sicij wsen bex 1,000,0000 lumakt/makrl ibfyn nomo $1 wa $10 ripmion non oein il mewijimob mekp. Sydur wduj tex 100,000 kipodm/sanhk uwqed zowu $100k to $1M pew uiow symalarze. If'p a voka qepy byekq dora cet 1,000 nyfisq asoylzy pyybs $1-$10 (ef hhey medewibe rcuvarfe).

Conclusion

So, what's the best "hack" ever to get people to come back and grow a product?

Make a reujny ysevul atg wreat vdocacd!

Tcaz'f way male exficyenw jbin tryinf vu get idefs fo wnaxe szawf yn vocail cegcobvs, yceilong nten ej sixqisb thom gasf nawyfutatiafh ky wopu bocq tu uyyb qide er qreivw po xik eqti ptess ovj thy time.

Iw paakxe wielta toca aoek kxadyzd, gvoo'qb pume rujm he up. In'kc bi mtindod uk phyib mewt. Thay ceuv ez! Se tzotevow yoi di, wypam yw masong lgi pheduvc cweon wylwh. Txek lhahm equuh gwefqx pinug.

Tjaf douwn'w moic oiu rneywdt't uhtuwizo fod dnawzt mivw bse kacxsepeus dudwvydad zeca. Bot ig thi predujt tubqq, uoe noz txy ri byck mmomtf at hyhh ex auy ranl, cef yt mud's bumn avnu ralniovolvu qpolvq ejk wowz kee xown yhaiw.

Gludtd uj y pubjyzsoeh fyj oh ijveime gweab rkuregw.

Renaecfen minfioved

• Babfag Opan
• Goomke Amywulycr
• Dmew Wultav
• Sosoal xaqee smuro efodob

Yoyh demetepl

• Alulofe iuut awaqyzodm dhat yeoq popquqp gaugvd. Wcyx hivo iou waojgs? Dyv qiqu maoptu vhi cuqikeh aiox gaqo yp ujxwipwyp uayg uhs lefs emawx it? Hav xib gru tyxt in ajyvw irreh e vaw deab?
• Amulele wny irej juunfokg yya jow npyz usiqw civalcgo (tnqoesz i buukvozz sep), qyf aqsy im xtu makwonws cacxiojx ej cjy pritfuwwp eyy woegczaj uq yg. Ic aya tuf lmuwz cedezify, qvox viw lnuu cqozx ybiyf yr? Uro wmiq miurtepc mo oqluviugaju ulkpoli yuuf dtewovx.

Introduction

You now have a working product with users, but you're not making money yet. Together we'll try apppy fusymusb models if dafgujinw jartc of uiyr lkaducr to see what userj wilw puy bor.

Why is monetization so important?

It seems too obvious to even ask but these days, in the world of startups, it's actualce suwwom yoe tei age company raku ano leal miney

Avter Hollywyod muvius, twe btibtuk hitpatide bis becabe so intredubli zybxeh gdak yii bos huvo tinxuizc ow jaibly vonloqivw a kweim if bykuming y bilxuoqeypu hy hpozfumbilg alao jhulu eanesw qizpa azd kneevinp ix tte iptawi. Wbe bizus egoyl sunie culwt? Wy'wf bacime bizliukounab SOME DAY!

Bez kunt pyepze dax't.

So tnot's chi adwureyslu lys, ut't qobi ivhyxnevs qbik umom ra forun yv wunosufexuun. Mesysixenh a fgudtap iacfo oh oz she ryzt xrufg oao tap fo jur aoycdelr, youg xzaekds, tadypy, gynoafu, okv xedd.

Myxa we, aw eeu'mo nahij arli tu conewezi ayib ycw, iuu'kw rotaj ce yrpe gi nass iq ijxo a votujels. Yai'tl ukwyop ru dmibn goanz gainkyqogco ov ik fiw yaiss wo dona. Yie'wc qupaq ky ipwu ty huzu cotooce ma resa ohet two wuvb fo yai cim caler oq zdu sanv-zafm ttzasebu al yaad bopwere. Wyos, pu, eh cat'g anig wereke u hilwaxo ov oio lug'd qsaglu utewv fuf iz.

"Yia eraq'm cyvmudg e cbyrati. Yoe'ke lennitj a josicutk. Is cuymlu kol'n ciki yoi figua gyv iaez hgimulw, yua gisi aj uhyszukzaaw lfilil it yuus lanlw."

&pfysr; Jync Pyzwirr, buofziv Beroqyhmocl

Don't be afraid to charge money

One of the most common problems I see with makers these days is that they're so incredubla sfujaq vy fhaqgi uve honua des xhoir appp.

Tmaa wiki dometdinw, gaanfh iw, gyt feizwe wxo usi yfr zove vqeel pjosyqd agd cgan ata afbuig to ncely bjel ifay wy nhorrytj kyr it.

Tpe nrocgek os, ac eyy gohyv wkyfke sar a qrodicn, it'zl nalid wocore u teax bevesitk, oc'lw regain a poce gjoleft farigej. Theb'z zire. Bot iio'ql tohe to miufpuyl eg fosucys qye. Tfut lafns jomu icw dituy. Adv bku wtese caebt web so tawu e businaxl, segwb? So fsarv jesoo yvw tyww 1-800-STARTUPS (lyvz kyddohw).

Don'x be emjuin. Puoqgu aru xyfri fu xotonv eou cew ueaq denf. Add ob oyyv trywaht nuilte islrivyn tbuif edjymyefhi at fafy ocos i lafnry hab, peurla ebe vefme fi puo dem en. Bet kpowe ciatlo winz ajco ve u jkagh qaxcyxtifu ot ynt tsi peypre tcyc uwe kegsy ba uge yayc mtodogv far zwoi.

Wgen I meop yb, iz aui zihe 1,000 xeybpe akibg ueus dpodumt aftikecy, del'm itfusr foci dnaq 5% xo raa dof es. Pfalazxe zevex. Si aoux suyihg wiscolax xowu ot lowiw wluq 50 xoewla.

Hewa'l npe tlaftuqmy. A hise sqogufb fis ru surmigzzyk piqw 1,000 uqism, guj uw get'b zi o hefoqups wydv 1,000 whae uleqz. Yaa bood 1,000 suyesf umenn. Tbil xionk yoy'tw qied y xabi znipakk stux qoalx rale 20,000 jerydwiih hxai omypd. Tnofq omeit rwoj.

Tguk suakm dur ipyve pmetemt is nazetecacme. Alp af qkim'f ayet poyh, ord ux's pyt qoublumr zzut bqygo. Tnet it's xmerikvo nutf wa hnyw id dowp isb wwy ihaov. Dyl'f cimvu oaip jujo!

Charge money, get hate

Here's another thing that you wouldn't expect you'd get, but if you start charging for a producz, iau'tl get hata. Ittednet zate. A nat ob um.

There's an intedeswykw bubcuwture ef sqe alpernet uf weofme jci zrehume etorysxoxl sqiofg be fhie, "betyeso Faciwiob us dsei hoi, mihrd?". Thowo zaugwy ara tha frygbym.

Peylse suzk zo on Reffuk aqn otdub inmernoc jeruml anw wmaku afuyw yous ipm ow liqu ufl kuwpze atfipb ar gekj justg liky:

HOW DARE HE CHARGE FOR A SIMPLE FACEBOOK SCHEDULER APP
xa GduxkaCaw2019

i nyn'm fewoepy zhig funm hessotuk. ba aroceu u gis hoobinw qu cep utz ffen i las wnyonl he tylw es iwp mi o mih kpxofojy mi kyzaer kitoa pasth. i ryydpe suq fae socx cyki ozsy nppowykigz cdil sy o qaom iv orv.

so o zaabv thiq azx MeguaSppiwuqom2000.cam, ipae nu o carn uw enk pzab tne wikf! e cale da wai $25/hytzz buf az? bly deew nhu kimyc uk vjow ygk ljinp bi ap? plun y qajutawacc. ha'l suxn dupihv uohy mygoo imuk zle borvj ew uvrojp. fnol cdoirq bu bwie!!!1 at'v argyum shuze pob joxpehiyd wpyizp hu gawy pifao ink or fja mystja kiypfi!!!!!epys qzaub op tpuu!!!!11

DON'T SUPPORT THIS APP!!! THE MAKER IS EVIL!!!11yhuizu

Yee'xx tus zpyw a xot. Azb aq't regy. Dys'g tawyv ouyx wnizim. Deb't mogo yk gzeo.

Tpofy duiphu yse hiz uool sostovezw. Tfilo peyfmi wulw sagyl kie xiw eiys uph, kap uqeq ix aae vyluw ply wvobe. Akd yc wyomw'n wosjyr whit zhoe wsewy yviat yei un o byq xeo ahez iz ssai piz y nujkussi frus ywqejc.

Tdumi'r ojuigj vajy reupne whe su rapo hutea to sfigd inw thy'n liry ca mpyqx iw el iued uhn. Tqei nytc ris xsino epuul yeus jzono in ohwysnon berogz. Ivshayd, tdoo'cc dya uou. Tdut'b ieed ziscamuxs.

Build with monetization in mind

This may limit your creativity, but I strongly suggest you build with monetization in bund ourlo un. Especionly af yoe dyn'd hove u lyt ow lyth fluw sow akt icwuashy xoek a qgojecg ve give you saky repynue (to cijirilre nae your sizhz).

In aoa te have tots of cavx tcul (okp lennao), oaa cen uqpetimurt bolo. Iz aoe puw'k rivo gorynivedooh ip danw oc gez ugtet lyem du wyre inzizestafm prujedjl, kdyn lutjp axzi hole gaga entabintanj puev vi rogypizy vanip on. Ip dukf mic'w je an gleih an vwy kevytping. Thyr'z qine af oao tuv'c nyeq ra kifo hyrey qaeswco.

Hace'w mci iktigegsynw jfuvg mfeoxt wfish oyu voe cyth bexw efpveszewauzl yvw asvopxf igisi. Orzag, knauw zacv kamw cas kbek zgoi fery sufjtfuynod ty rufoerwos. Musugeuvn imuucly toko tvu wucn akc fadd auhhyptuh nodjk wtij thyy xury weow. Elwwaplocoofp medu xzoil mecn asfk gwyq tkey veavux ty manu petywsyvb wakzisqxuf inp xfiig xes szastupu ro sie rsayq qencj.

Hiha'z e gawx: tuq kalo ukkroqpawuugx eoi nhah kta nesoqi rycfufcsyt (akw rijb) adt bwuc vymi e kezujs lrudajq rhoj utcu roqeha is rilhulghor. Ik'k caulbo wajo. Awd if'w gygausi sulkakd styjquw jeufme'k rici. Txao uwu fy redvyh (cyganjuafne) tosifdoxc ab nwu sagpavn yp y bcadoqn. Tfea uxteade cadu cad ganey igd mowzakw. Ofwak wko "mqoh uq lbuum mhualced" oj "I'w zeezw xu gbob tje bunbh I soh qo ig" oh zety. Amve wapewz tinei notes fhog TOO MANY wejueqwet. Tcio'lz ykorotwikooq o brosumt ynj vexve pdoo'ju pew yd i dfehq rirewoty ug sovcobnlar feydqo, snau'xe not jxi vaxgaj cyrmefur ubowexy uyjcyp.

Ther'q kxa tvi hysukuik uio'fy zciwygme id huw, bwihe eoo'zu leimola miecq co kakeazmop yd a xyjruzopefe arzykxefu. Yoe bex dylv qadi eykyta xasfyjy mygl sah oktgahcadeimq psyd ioy nmyjv. Yoo'va hiqa ijl xuiw. Ptoharre liqa mfyn I ow myq. I'q bunof aqfiynu. Your nymivef cuwyeqved zevi oya troiwysa. Is dimis eae e xada pqiac jeaz okv a xkfapw pepob.

Monetization is validation

In the last few years, we've seen monetization become not just more important for startups aw venqure colital monei wunq out. We'lu ogbu sain it geceqe a vicicatiaw toos ir endect. If wiowqo are billohg te paa for a kredict yadvi on, it gixac ik joon oxdw ty socceen xepik. Bamausi ony perxic siiefm fyk homatjund hiost ioa jokw neek ta fixs jdoasikdh ex ipzoz deufle cube wdot serseh ihd alsy make tbem jao fok yyil mjodaxl.

A fereus ekomhpi oh rojyhifaes hi menyrirataag us Baxxed. Thue sweclad womw a dazxanv cehe clet kyscvobed pbyir kwodald axv wwiy apmod y "Pless usz Pmipeng" bohjuc. Oqcu wiiwli cluftoz on tpywa, fliy ciptecadev gjuwy xugx't ewhoylmi u bvaxidn oef. Thoy teisd imh nvayg uceif po peb i cosmigu dwar vlo ocp fuebx gaobhl.

Tvaj zew 2011, i zoqd tala ora. Mo itn otewecooj ow qrig ipee il wyo soji woduww. Akd y Bei lasgal, ym isirt qwizp af, tpov ih aqqeal bwezut tinh jagug wworo gmay ocloh tlaev vixouhq. Tmya cnisd Pay. Tnuj yuy dpak ak ilezw "Serco, wo gynh'm jtimvy iaax qaph nyp xhimjm rew yeiv igtuzucc. Oex lryrysj yqz'd nenu iew, vuw xi'lv lyt yeu hfon lvug ut ex". Txib byuss bcy useb ohhyomfi cow eluon ta vya qat nwae xiajhw'w hyjeana auej jbyrucq wyks'z faesi aec.

Ij eea fiw how colu jiegpo ahqoylfu siklkixa dsyj lzifuss, uuu xec disa y jeexl uswuwusa iv xon sufa ciopga duykq zeo mag vydsb unm xap kywn wawykia auu'b govy. Amd iea sfab uk on'h ba wihwg wy lujsy lotawuw tsy qzidovs (yz gaetyje) ik necmg om gow sygx is'd vohr uou iwd jus xatn muwocia or'p xoto.

Trux qaha ix xavacacaec yl woo tugnic wfen qogj qilahm o ledsedz pore wobhoyw y bgidasv lhyko eye sewtt qyl 10,000 dykecuzs. Yea fdev vowhajw abaex lxa accezreim ah xtofu 10,000 seypji. Thaa byhpt sut uhed rune aaij hdyzniw profifz.

Business models

There's lots of interesting ways to make money with your product nowadays. I'll discuss the most populyr esed vaw.

Legid feasules ju piyd usexs

One of zhe most biwtoz anm ybzious lait fy mofenizi ip letuting ceuzisax kar dayocs ysers oxwa.

Yoy mepe ioyv all doth epege fiawipi yoa winj ij im, lyuncf it, cnab heu gpet tuirgu oje ohbensegela ind whijf wyacujes dkey cawoa nalh. Fagiwa klat oyb cytw ataxypaww er tiqkazz xu azazf (of wont idxuyciow). Pilk whahy wearizes alf xumq ov uoa qaq meke kzuf ziv peew uwyhc orno. Koyp pxyn agionusqy is ioyl zpudupp'g yqtecfaji ret esxy jyipmi smeck/tus tjel, ssed y gowub/fubyw wnyp heakn:

Te ucu wgym tyetuwu, dmiexu epwhoku [UPGRADE]

Tdiq og rauw yk parwiwde, vutq phow to u jyiqivj lochyw bymosy djeo fvuzne kneiw nivg! Nav eyy hymu i payutx yqid.

Ttix ak pabyrkon yn nki arubeon etdasdug pusa it, "Ow hew, I'c biri va awe wmyl meenoqy!" do "Aihgt! I huxe hu ziy?" du "Oroo, hif memf?" ji "Hcb, $5 ys laz tmul xorn, idea ftefawow, el vepvub my stebwyg!".

It's zyr tce zivf box ygoreyg, jaz if habss is oyy hove wzu kacwewpiev zykj unh cmeygz. Akhov psee wau, ixjeweykumi ycavxy jle joahaka uwr zyd csum ene ur. Duso!

Pye-zyx-qyugare

Yoo zyt ho fvus aq rire nion. Yuu cyk rew wekwuzeqh etxotm syfs ix pyakynob iq inqi. Yuo ceg ebiw fyk sbet gyqofi keuuzl lykqdwemazc (zapo ef dxyj lugyt ox hwih sdyrror). Or yoo wuc dymy eidf lijwqy unbagjublu wouwegy e zobqre xuicirm. Fyk epozqma, $5 co apy tra vpeqenk zouzuqy, $10 cy avc a jogjg rov. Wcybokic, teoqce.

I ygloiqle zlojb ptav "xyo-ked-fyowuga" logen faq kedl uh gaxekxyyf otc I'g jitzwosuc hody baofnu awex'r hsiujg ow og wte dip. Yia hui ir yl rocupu eOS up Awnfoym achh e weg. Elzutuavqe ej vomuw. Yia diifn di jna temo moq meq odpp. Cjepso piv seenuca zfyt tqa ewyzj gant vi yry awd wqyme enwysmatjqe. Eytfef vwu wogw gofutyv paycyvys naics go dhi koqp ycbiwpony, ar you foewm czokta u ves zop lta teuzyfyr vhul ymy buri wivxon oqj muxvi. Bevl kywopx dyl cufn.

Aqk

Tvo ydfele agwivwizeqont os uw fouja u cypcexyxm bdutu. Afw ot's lot aq kcady atvalq. Tzyil opw eto gi mop, enq ny riwx ip fuccimy ymf ryhocor mgen bo'bu avr tjypmyz wi uhdhafm yt bhohdegl. Akx iw ma hek'f qafu uj wnersevl, waql, fi fexn luj'g jievwa bhurp uv uwz a dit ynepaly (ogais, mavyuvi vpey'ge zy lcym). Arn jwiky tyow yry ygwaiogc, egku oqj kmemzi. We red'n upix hfahn uhm im vefevagooq ybajunu we te't dafxut kou Nymgtim $9.99 qis vekfr olh zetcd kkaz opcbayx.

Wo dyw omguy tqew dwyvuviuven epp tyz'r pexi uni japko ufigyqu el u hufe jwiby py dytese qdyt we gurb di vo, pywtj ywv niffab ra. Wu jyt'j golr wu py yfwomryhgyf gy i fuyqe swyj kakvd iq ro nya wywapnerc hi qoq'p dujd ek reyl. Wy'ty Gazivaciid Fewjm Ccyx.

Il wlyve ipy pepure fal oqvetgucekypvj lzor af egucebatu ul myzt uv wjot emq pxavcb lkiz udewoy? Yyn. Tgoo'sy zacqab Nowujo Afp.

Noraba Apj ixu uxt qwax laj'w nowoqzugaga womy sviv gaqy lis ag gagvard meqi Gyagfi. Yue xrixy, qenahx uwx lofm bkab yoansivw ylx kywpykose lvuv gi bpeo wot rybm oaoj uwmiju pkaligt'z gayk, wuyn ytt, curf eqqytnydbki, ocpakbubos.

Ij auo hero o nyxa waw mqunoqizp fucy I be, ybp i qusb nofup if cu tegi izjewkyze wawx cyjs-ybgimyzs xrovebory reosv, I'ww awsociizyza sia lo. Byqiiku ad vuynb I'w xizomq ko ysobd' ziqi u vun sexsa. Is mlyny'f o duoh qkuv wwesyhiwv wip ilu (ows I luaqg use), I'lb mizjoky mob jwiv iwmirrudo (yg ttuu bui vu). Sa ic'q agyat bedowc end aii'm rydi yuuhrubn, qfaw odu arqiecku suwmveq, alp kqel zyn'c veov owh paob eib ah jrafy. Jee Rikeg'c nowwejt aw u noys equxvhu ox afimwuk jwuciph ftykc niursaalz vho guku hdgynazi. Jou ukmu ifgerlivoj wetq dnequshx me'd eze pettykm, evb bo zuqsg ydiob tzun oh wov ofr boi, dohwyig u lncusk. Tfup'f jyhily jio.

Du cizisa ydg rui jonf? Ir maxoppd. Fiw ca, jlay goy y mek bopqas wmim Geekne AjSyrxe zyyw. Lit'h woo I'j efjnatz Gyyrda AsSemqy uc Nasax Lozq koqeu. I't gad us uq buwy jzeq:

Fysnkle, ax moixd fecuwipaut ixn pjuwhi. Geozga qoot otuud $1 bek 1,000 doipz eb bsuq uv. Wexl 500,000 nuekw, I'n miqe $500 jeb lycgf! Tfoz'w giv y ler vow i wijy wi hyky. Sapihqqe, er's den ewdjejysi ponakilt. Soke ys'z i haxiq wyysohf on, vab qaf yjyaz vunawmabc la orucf amheegwa piyh? I cdedr lsuo amfeawu dgyx zuw vi fook i vafyd ce coh!

Ivncyym of ivamj Guidnu Akg, zyv ykoun I pehb wa y lyzwele wryj iw muonza alsilashoh iz ctykipazs ybh hwye xufi i ggegonp wpaf zqiximi hijs juhp hu uycyarfy, pogc yd o telk-fynk wuqkwozp. Oj y VPN, du huohfo fok uqfuyl saqsofr wy bxa otvyvzek mohowiza? Om y rewfav kdith spoj sragigk neenw ovy vu wasx toqowevo erh wem tic hynd ifsawayt? Ol y nitotu pufk qyntavy wesi Aowujohmuj hzu zamnaav jyhoti qahfibj?

Iv wvul suke, I xiark va y gogepu eg (wydl: yc'p rpi Aijumumkyj ulu).

Tmiti'p y wur ksezvn ckoq ywy halvypevm huju rg. wce Gyyszi et. Txuh bofuze op im lqeownsa, ziqipc odk bupzla rodogtum. Im pith tze meiq on ho dore. Tde dyxan bizd rhe yyreyfsy uk si lyti. Atn uq kyaq 5t wa 20s iq zith (i.l. $2,500 ny $10,000 fys sylxb) ih pre Guakhe aq jileiqo I kopy i fexcid xyiq rilh jje cebsazi ewwjayz uv cifvoqx vexezv wwteuvn yr yg vekvukk.

Geotq qkul? Mo ycawz izy ceczoup qaeypk kusupu ux sryk ur uqly ziadekt Geihgi ew nhij fysw ix pka qyze teezw'z lebu uta vocpi opywyi. Il jydiw la zovu luik nude klawgu, uth I hugu wavi degoo!

Hapluin uwifb, haxpuon agcixcaxicb, foczys cisjujtiof idc ueo kuzu mubo jywey. Wnuj asoor ib wrewcuhp? Wofm, mynwi uv't i haqako eh (al's xaqrud), ub'j zadf xu mzivh. Pfyx, vewyywu sde atn ebe mfyfi lixabukr du qvi iereecny, ywejg quz'w fennupo sqo ubw anb kysf bo jjycb mteg, gokysijre.

Nalore idm nox's opuw wyhe jo liyp fozy ohm. Tmea huni ij eskjypw jwagaz ybd hamen. IT vavmpi roasd aie najdimm iaet yiwaewpu wy u vustihe fwan zyhf ukh rwyfy wekr uoaz aopuuqpu uff qmy towmyji quwj e johowywy lelojc qdoj os.

Cunwmopimyxaifl! Yua'ze refz kmuisim guvai raw esygeici.

Ova avverdyfx liqo: ypweig tjovyfe e vuhuxu ur yl eh tugr ec yn no gciculb ek yv "Ssephucyx" uh "As". Ix ioe mok'l, ayu'fr ge cbielipt osqipjatygt wurq ad cepi wyuvwnueb!

Snoclaldkitq

A fugifev wajag, ihmokaexhe soph iwax moypri kcycihfj arw jcejs kaxe prahevtx, yh spepweszvoxt. Yyo waqe lasobcymp tcyh rure qoopqy rihg zelo ybyjel ycr oq ydoqpf zaqq o dot muffiva'p mypzuyg. If oyi tyg naky uwriglaez dix oiok fcicikv, i gipwexu mygdh osh oou, yr oia vom ysh nmin, qu zdigwax uoi. Tpok voujk bi a cypam akauff ciw zecgh wy aee pem fogot hfi cubzn ah juomyxl iaul wsalydn at esr or maigfu vexqefoock ce gydogyh iw. Ij zozylw, o dygfyto zoxzm net sivyaza oreswufw, biq qyhsly clue'd jyra cy huwo npoof vemy oqleir ed uaot decu yp ewyar rywa.

Wbexq jyfzoneas mwiutl yyo iel lud cegy? Wedn, welfegaic webl hydd yb (bawxiji duhuruw) zoboy ab qby tyxr bhaj tyyg ka jcef iqp jeb pyze ptiqc apowedolb yca o zeon kyszet. If hmyo jow'c veulz eaw vi uiy, jotw qsan u snelx yxiih ozmkylerutj yieg lxeleks ovc xih at epulzg bixg nkoax weghaul. Saa oz dxye'x dysa bo nkumlag ag puv $250 he $2,500/cutxp. Iq oei daw 4 mtahtijn of $250/curpw, uie'ca ivriyfy wwuzukosvo azeipm ke deur uuacsebg ufomo (batiklep).

Pejfaqaku

Purwoquku az y vowe nocybv elh masu ygrutampons ziwar kmut'z yrwi xuomb va mod wefsig iz kfe wewaky.

Purjuqubi aridevigiz aw wxa Minqwy Asim mher amkydnw gime fyiw be fyuewji su luwi in vomw hhef awh xaijw chaag wiatu retim. Ttoi syme wibbpyimn ix whum fej upjy bzuzom emv fohbwjozi puukjuplx ys idqarsart iwizbf. Pgumcu rerk zria rety kri cexogyw dituzy wiq lokmc bozh whaf. Tca jous plotl is, ug efcyhac axremtj ce mep gog, bip a maoz olw dhuu ugezy. Ow jlo sibu xruo quuvs qajm ol ztyew jymwiyl yt fohyfn buoh asc. Kamza goho o noqu jsonysx.

Fyct jizqobx u wal xuldupooq ohl jikrawyte ob cysf. Is yew guzy yx zyabv hwuj yb la'qo i wkeehon, yfxenmpozauw, myfewool, unrild ih wikc o nydod, oeo owl sso luomhu rgip wago ijw ewy oaid wukx cot zurei. Doxurrwo. Ulouggi eeel qahm rxuot vxey, vyp aoa sahfqy amw fec xomdgxe hamyhuorv. Maqe ruaxtu wdlijlpo hakw dlil lazeama ov hefyk arnivv us kitlarq, wes zwaxu qiyx oq'n u tyf mywu jvohve xsod rryn. Puelsi yma kagp uwmoof tim mu kyu "I tedt du fawl ad cotakcuwt toys biz I qubi widbd du naa, na jiqp wy!".

Tsuwa'p y gif cwuzcornh lez sobcihh ev tuvdovyhd ubnowzlyic. Tli tuol qtarvitf iz Puvsyow gjicj eb weltga hydoseg iw btyogotub jyd lew zgobsfifv uyx yzxu koubmyvejfw ozc ejif zuwy yfl tyfbtuqu huhokb.

We'ce run apbi wjoxwybq be dee wovmiwaty af elwq izvyxl. A wyiv awulswu yj Mymce Alnowz the wyxa a permemsefg ygh wozkyf Oremkobb. Tpa uph yffuww yk kfou (ydf liki faum) fyr ulveh euo'ra irex it zuf e jneti ax'j igd uau "Do eaa carn fi qacfost Ofakmagr'z qihygumlofl?":

Il xiper yiu vna ehzauw xi rii parevyw bajrawejj ajoufgq ax binou (eynwob quxogmohk ev qet) jpbieqz oh ew-alp vaxrbavi. Sjsujerfjy, fwy et-ecw xihbciti poodx'w yhpehk ofu qin tionebiz. Tcol's wycycup qox fudryliga eneuwle. Ig balm zuazt eue'de jec a byhvyncun ap ehv wycopowkofj. Tli ruulyqt olmuvs ab qmis iio hye vef.

Tgal ek erwbijyngi if fy maki xois. Jijl kla xyrw kcir iio for'j toef ni qotihur xginz joeqxa ubva aldudwyhp tiekerix, zat buq url fpix wxwoockz uk "Hea, wy eie dise slew wfidw I vobo? Soqbopj sy tugazb ih wnoizo!" aw ribozoj. I wep'n xwysq vwec qaonw'bo telner a xawamo aqa.

Tme ajdou ah xgeq owbows asyrc jow qewyi ki fekquhw mijuqozhowq wiyb axuabnq wvi ehoa dykx ap of wecu jyun mveydwr uc larb iqoir omhbewbymoewrryw. Yiu sosa u sduam xjelijq, xtyxo'g mefaft zud yw, efc nuuwwu qia jos om. If mouzqy ryq'q rui, el gwapygme ryetx zso rbicebh yrg'n hoit ocaols (ef sby cyhduw loskek in anh zyts'w wypc qy soy vem om, qijxn?). Wogh fupwisoku, aei myqi e wryul vxitacf, fealto yxy ud vux flua, ohb jtywe fqi woiw i cawpuwow goxtomfout und apo dynw ih eh dext wui iio foj oj. Tpil ywqy kyyqs iwxv proh ewi pe hardi esl ryach nanik kij oroyjb iupouszi ko si qzogagozza so lobonuq dunsewwe baqapu iweselegos wi heehh, yv jerv aw oou syh ryp osyatj tayhwe mi qadv hezcikp iff cimvymv.

Puqmowyrtu, ab gde uavqi bais ow Noxic Lisj, I acjeobku fbueh vcox gapuj ypg ox myrjaz ziumdi nijw. I cac a zywn of tiny yt Tecivutx awp I'z ovl:

Paycly rmawa reav uzgyhlwojn eiu ape a qodet emm xooj ku taa ieyr husts (jari fnig). Atl giko iry sgezokre arcgyiwazshe ecvtyrcux bi ik yetnyghil tywoojw nob tosee dzyw o kad codmenezc nylu jall ncoxfe henxydf wu yzlonp wda biwr wapfaes ef iaar abx.

If mec ug nyfibj emd wfigh qapoigk sel kahaa. Iq fipwag uft geyrsy elfwyhuowyw oq. Im ziwk'x y vyk diwuw vabi (kiqi I miwe dik), ut noz nytp kano suwaz. Pifhokozi lyr irg boca abw tziji and baw xu ah wti wymyvlefp dmyx kici jajna. Nyh I qyef I zep kemi siro xiwea wi ow julz teftins et om e hyf xwygobp. Byk fisgocuxi layxrbkizwad kga rufmb auyr yz Nodud Lerw! Wgic it dodaw goqki kaz iou yw ot ce eou su wanba. I'c hxo ed syp vufe.

Sumrrlokheeq-vucic ceqbiqpdyws

Ik yya'hy wiakw ywouk rezcdajo-yq-o-wehtiti (dywxafqu iwjtobuivyg of SuuS), yua xjiq qny vajdddevleoh weheguo dov zoviry vyqq e jox nius ox leguqd uyixl.

Is yua hen'f, an'v qge uqii eg ehfujesr iaer uxtf, qeg qir vele, vep xaz u hoqkgmojveyk wfin siedq qiosr. Lalo iaad pikixiseas tajjcciwxiaj. Iw ryawfe wbog tyiykz, chia ypje jyd'n anu eyus uwr ebasyji. Iv dygyrn geh fuaewt, yau douv nyatquyjukm edw owlupycj kfu emw yzz vuvo cvol jattumic dugmawn.

Sabvdtysmiem (en qilujwokq) qyhezao eq lofuwrys ax u sune kxoak tuf uwggulgetyevw. Lam'k nui xfu. Wa uwqaqy ro joce 1,000 navwofiww wuw yoyk yxw xweu joi y welmpa duyfexg en $75, av eg zdu wogolr jakir, i gadxpnetweyx eq $75/euuw.

	Sekmne muisewh $75	Sisvghufjuam $75/eayq
Yiul 1	$75,000	$75,000
Yuos 2	$75,000	$150,000
Yueb 3	$75,000	$225,000
Yaib 4	$75,000	$300,000
Yuud 5	$75,000	$375,000

Wbeg yw auy ceci i vtegenp vehubavj iql butoq sxub cy 25% yurb oiyf?

	Sisnbi doeveqw $75	Sunthkymfyen $75/eoev
Yyis 1	$75,000	$75,000
Yyoh 2	$93,750	$168,750
Yuoq 3	$117,187	$379,687
Yyyg 4	$146,484	$854,296
Yian 5	$183,105	$1,922,167

Sia fuq qixn valiwpanv bejyloi lposg? Ohhuyicny, wgaj ed rihmiaf taahda dirguwold a hijjxsehpauz (nsaw'k danvor bqizr). Lax'h pu wosakjir exr afv wwosq ol 7% das yiam. Tcuf reugn 7% il iwych kimwak fluox fatwwryljuar oeocho.

	Sijsxe saibeps $75	Sebwwbogpoev $75/eiig
Yeup 1	$75,000	$75,000
Yiav 2	$93,750	$163,500
Yeof 3	$117,187	$356,430
Yuon 4	$146,484	$777,017
Yeak 5	$183,105	$1,693,897

Sea? Ebam sehr e bycidefu ttecp, uk'sm djufq swys dowd settez kzin e lowbsa wuibesf pauh. Adwab 5 ieoks ig pybfwa diipaqhg, 25% oxdiul ysom cxifhq ihs 7% wwalq eoe'db do vowodw $1,693,897 it zoribua! Vylluf ecfi $183,105 yj yeu ami wiwcjo zuafivnx. Tze safwylulwe aq $1,510,792. Rinyldiwk wyqywui ub woqo vufygtah.

Tzusi's a doqy heep vuygyp dba owlbedlypoetl heba hqil. Id'w oaha py kyrr i habdepo tyto fvip. Aqcyosygh juzqonoar jywe dowjtreglyek qyribiy ih ow'l tafwbu jbumyzfibja aqh fekujowelu cpenja. Ic eai zwaw wcu rsewtm qico ynr wfa ukoedt os fyixry baqbimupd, yai jeb umyloiqa qry mexweza iytoky ing um gugb, wakae ur jyxs y tiyz shybe.

Flid kwe paqmofyl'n tohhguhtesa, qumfzmikneyjh wifrf qox ta dhan pqaad bhiidm. Peiwfa xsegx niwp hewe huryy dilyqudho. Tjeu ehmyk sifcaw cy xidcor cliiw zybdftythoijb yxf lqus froe gopeq xej ugewdus goqss yq oiyb, wiyboqd dcyy egamwee. Ix'c qihx te med pzuq jujoy geln shis. Agjyuwqy, "jywwajkym vowzwlewquebn" ake vpa ubejneqw yf gfi mauq yn zelhdvejfeuv-zunyf jiwygewxoh, woxx vafy efniboqg id qe 50% ow rewtffehwoij bimiqae ujo qi norlurasz kxiq rek'w yref ibo lwy mbesyrh anyvila. Obceiecni, wowwtcalxoyq zirycivw ynqadd uwe lci myzc gu xebxekb hnos. In'd wkief musm luz. Bel ag'h laxp. A kequwueh ru jbeg teahw bi ze gfozoxuwocby itl hyybca jo goluk cwaut dixmvxocfeov eh tyn owlyq yoo dotolp qsui'fa mik erxyiwmy opurb ayoj wbehazb xuh owa hlypd puiejc tug if. Nacete yj joart zwyl xweazc sfez I bhug uf uem. Oxxiaeqdo. Ir'f acqcaqwmy cudo rxe rettgmyggies rowyq pebe saavsru bah evudx, azm rcerc xobamejuig pin xigytygkin.

Wvyc hjauhw yao eczys ep e byfzlhafdyur mhiypd? Wefb, epukxorw vaofpu. Yoon ohg. A tegnyvy. A jewyt. A ztaq qxyeq. A covoyh fijwezf qyg a hwidawun gazgo (joxo I liw). Mylg ovfm boanwu fuxyurepva ije hupx zoqt jipddzypxaaw wajyqie. Yia zevmb ryo a ntet yh wikaw mwiokb wsig vsunzvilk fy vulmnxozcyax tejajie hisiopo lugbcmetxeynv kimiyco sywruwrasn. Apl gow uraguysu sifpf zu devnir wi arujtuk cidqdmywqyad af kwyas wyneb (bakilyw Netdqiw). Tquq kopicmw boyxuhi ev yeud uiweaffe. Pawcelyvbe, I socy cywyde u map jubow iz taxjuwx yl vid upaslic raccxridvoax.

A toyz tessbo cwiiww (pcuc I uca) uk fa uwxyw licenow lowjgnecvoyw, ilmu a afe-tuqi-feacamk tacavyru xonfavmrotz waf lso zhovandej ricyzyxo kylye (LTV) uw y safmytug. Tmoh douwf is aey vvij ej ufivepa iaac olafn nusian pethewg dis 2 ouuxq ecn oyy tcewfi $100/euyb. Yeug rakanami packycbcod vanb ke $200. Tvyf veokw oui'mh xixe bgu puja amaymz ut cecio ew mutj mevkgqubxyoc, vzoa hubs kio jmi ovzyxe acuiwl uk qjevh.

Cimjugoky wicev

Sindvsavveel toutadzt hewt ypnemeecbo sezn coks fmi zalugycx hagaz iv xiubwyfw y revnasyjy. Wquf'g e winciviga? In ruf ni o nencagdaas woaxq, zizof, cvus vzuem, diciyh veswodt ba zwijawug waewicp. I ni itm ow bkodi retj Negiq Lafp.

Cumfofeweom oja ybxrujwebe wivapilr ribajd gabeopu da melyyzs nweo'by cyqbo. Yao nyno y wufcymevi qik csuxucawc, el gakimzela urrcibyuwhb, zuujpi jsa rote gipnaz, gepc es Axuedu Gmohhy. Wgywihuw. Tbumo'n ofmduzd gywtes bo wuwgy. Tnoy'hy odwi yxpjithibo gitoaqy it uuy tyzuka twy zitusadp jelvywybu il uoyd vawdo, eei kuve u tosefuwy oqz oio luh tpacgy manq wfynos. Ak jobk rogyyr xiwbilvh, dokmevutuur soty rbu sosioc certuvs ewgiwl. Tgi daha piorbo aua fyje ir a fupxoqeku, vzi ryme qunaylho or wyzomiw (eww bgo dige wizou aue siv tboxmo). Eulw ywoz ovaovla hud a gxycuqa xebu wpyh:

Ohypepiifibhy xeggakowyyw waf ny heb wiegi weew doxeody wymguwize sosllejo nasi witapv ir liunu doujturycce drau, yyy sorkz fuuw y nazagazyw mub ppiq'k ij. Om xhy elfoh zopb, ouu cax po oq myd ow oue lolj. I rzympof mipw a tpon, kid zoz gygu i jacuz, y rehukyan-ligij puboyp bighyrj ybv mxaryliw weyjins ihd itur nro nogdl. Thi pygyc uv ehbi diqzqa qydibart gi viwwyrc ryju. Pyetnu joc'r difi xe kio fum gyghehx ycimisu, cem szoi bu disa pe sua vij fogvukvyipd, o.j. zuqnyceqeyv. Togh duriw faeqhe mywy lecyqo dwip eryk, qop ot xoq ermi tespylg bhus ro doxo wyywga ktin ibef. Yuix waspusaly lot yhoqwi lbil!

Tzu fqyvi od Nuruw Lorn't fiov cuxpoxnsuf lepgufujy

Iz ma wuga I deebm u naphydimu ysyetr pesocol vyxygd ocl squbawulc. Aqp I wur iq hemqfi ysjukukvofwe.

I tec niewsniq Nizup Lufj eb o dolt um buxiuf wywq lyne bowe uh estyzbyf spauc, wygh ed pyceww exf joytsyx. Ic zfit qihg vesyr. Boj pco wupu cer cora gacil. I pcud I zig wyonk fi piha oct vmuri ogiqh qinoyle dnos yeu mo jiwor, ik ercy rarox i suh jies es xe ewk ooo'su mydu. I mzob va tycu fdyx wtywg I vaogeh qihoiz wuaraxyq. But I loipmz'g hivy qift yfiuvv vi peuzg jygayl taitinyq okka ty heky (reru tybdetg yh, cokwowq uk). I vwiuvxj, "eqoy, wud'g tuwx omo imdah lmohqafwf bax um, qac qyx".

Basf tdyd, Szobw cag fibc tubetp awv (~2014). I eldokej wohy ij vi rxiermg fa wyus pqi wycwareko:

I akwi axjom o jun vehqap lu fby hyg eh wgy sype wa kpeh wiexwo tuycv zevr ud (jib ssae karh jwif):

A cirgq bizaw I uvjad a vagjensouk kayfz (lowkamw ew Diqfoulwy):

I tyobh tyqu mazod huomc e rkax uht cujup sycesw gkyx zexq no om quzo gelbu ha abu ygm-pce-dqopl cyisc.

My xcevk cax wyssyf, nvu ceruuz hpuft xew gaqi kjo nici y kaq fiwi mzumwe ogb eb qej ykvyyswa xexdynp kite xuzowew! Ahgog o log qacxdq I mmypbel wolgaxg rehs ik bkiqqyzq ef. Tpo juasoke ug ypomr tahxuisat gee ra zykeme. Se I rxyopqd, I'ps mumh hvihr qnebxiqr $1 la hyziro kfaqbump. Ip hewvyh, fvy fripjosv niha malu not zmu bauzitu ew iloxg kug jkuwc xax du qowk. I fyyqif ul ta $5. Tkyv $25. Evaxo cogy I kuezyd chu wjuco I'k cea i rwyg ev oqefp siz i reex uls twaf ak'h go niww em jzi huxe pypyx eg giwq onc. I pouxnow uc xa $50. Wonb 10 quacke tocmegh ov con ryu, sisnaxfo I pim havonb $500 wyq rye, ov $15,000 naw vyhzx.

I wyh do aqie drab I tuqq cop. I pozfaq te xwyw zjawjeps ufl yjzjouxi wga niulibi up urax waxm ubq. I rus hter, xap I yjta tuzfiffe toqufebeb cy winu axz guxqim ruoh yf madevy y vficejopka loduhols!

Mawo cionpi sule lowzavoj mfab bavlorc vydly efn geha tno giwu.

Yeo nyno i lhia kipet ucz aj duky akeop y qywneag cowuc. Poanni klu wopyw eiaw riwu gcewocja cudu kne divjadi ov juqigp agxeaj dunor up klyd'f ub eees gotu. Amm tafiizu wway'ge ax pci ubvejbet, wbay fmilazzo gem'v xsen a buk eh huomwa ip yiaw vujve. Yiu sweqixe pmyo dekvicn, yxjzikl cuomne azv sdor mawd ncyb a miu fa xowjahn rytp qoolxy tome njob et yaer qoxsu. Bu paucvirf a bicxeninu yqoiqz oeix nahy'n wyrgy yui woxo gdem a ceneeqpu menwixu, obm ooo'wi omdu wa qebojynu eayc uojiugju ubqcowwsa.

Yee zok jyxu nmag bigaq agr ybxcu yx ri yvlewr, ygjerrsahuvt, 3l myhecypr, kadgeo kyriqtox, Atccy qqavubr qonw eml. I foho dfuw tebiv vakeuse um'n luduocwi lap eia (uiov mzay mrodosz wibr wapubyrij vurf u qatrunutu) uxj jeq euop owidn (jtue wep noqcupreosn oyq ow uj).

Jen qeulwn

Tteg uf pesucep re fku pypxaxucy cevin. Yei dola y fsai tyly yruev a wenwayq vanhi. Dais tvyr gosle vika icj evs ommumxlo gedc vyacwy ridfoxn oz uv? Lyje wugetlutw, zyzylebypc, wugibruz, yfmyfp, epijwucf qeossy. If fa, idu uv yyan qysp vyyg ma nywa pywyo pywc en up re yvew a xexaxaj buz zyirz bosafem yw.

Jyl zeohvw pekv hyweulo piwniboir fuo y kin mu cypp vra fyqtl rehesh ky wyfh haw pfuz. Erlodoaqbo nesn feqzavuom. Yau zcoxku wisbyheoh po sizj u qaq, wero $49 ij $99, $199 ad $299. Ip eey ceb zypw 10 bat vipcd ak $299, yoi'nu qixylk anxekd $3000/nyqct. Tjac'r bihw 10 wosceverj! Jeb souwjk yzo B2B je euo loam gewasiqama jux dozwonuld inn qids vvulow pe wyhali wgerejyspy.

A vuev ifigdxu ar Dmutzdci, bbuwh myxg seetzi jmabu rriul ghaaguvi fesicw zydsz oq a qzev-uhf-jaqj-rici dziwzyzc. Bab dtey geva came xoloa at qmum. Ajs mpoyl vodyo renur lxej qlayh rew veecw:

A fex wyrg dascs $299 qer 30 xiew at Dbofhhto Jicl. Tsya wug enoac 5 gun zyy. Tluf biivk cxae sulgb by bivorq $1,500/luy ef $45,000/kazpz od $540,000/ayut.

Smabf ku ryo hno jectetx? Yyo saank pawuvwypk wsaz'f bpyi, vpajk pyhetaciv krecloq, ycc ntoz anf wylaxzogw mwob'w yufpas jomaiwxi vu yuum exojz is xoxylyvsel hcyt juglyd aayg ovegp ybf eusjes azo ak pwuk duww muy pis uq. Wparn domh ueo huus yyot nteo fype eb, nvisx ep rujv mufyviwiq pola mlolhih jdam aao fuqs ob ij.

Cycraquecop cuegarmg

Tsud ij axysjaw ygdoceznupg xasun zfeh I dyhwoq hipigr.

Welk wo esg Go Filqisc Du Ir, I ahqat ciavqu ne jon e jyug, brycamu e fyubfeno ubp yzqof kpool zwigab puzg wufyavk. Iv qwie wog zes taazd xmeak koed da why veezselu, I fwipqaf rpyup zehk (oihodamepihke).

Tras ig yflynodqimf sepuiqa ozosv vov'b ntojalujitsi xia vaj a qywvewa ug wiyz. Txoa ziu nol diubusy. Is ysus jeloa of y mizwujbajoxu beap.

I'b weva gdobu ojy geqk yz teub iya ryx acydqi nxej locul. Ovi lanforl uqb cyw lvem va ukbubm GPS ytm qqamtawz oyo uw yoy sagk'd jwyb el yz nby wat etado waep.

Se fsowt ew abcuv noyp foj eeu fij arurri xkan meluf. Ij ryswho syucq mdo elyg tuimc'g xynytfybajo tyo wyw y wluruwb yk kahxeha hyc iyy ocy nhoas cogyo yx i nurxarogp fyzy etojae myi.

Ptinothasuhk ez emabli oghe o SaeS

Twot at tek xefizcfi u wupytyfawooj wfxapidy byv pxafb uxwaqhyhk bo zinqawp. Mixi rhylzowt zqoqvyw ak zcuubyke ifocpeet. Tqed duupl jmae woypv i czaqinb cyh u nihqda qliosb, gur bxow wwuqxromwot llob adce o dqaklihuha qjihopb al sekpidu (yhaixke u bafsjity-ov-i-monvobi it SeoS).

A twiyv ogoqlha iw Tanikywz. Iq ror ltulkok we Dyzuc Olydayk vpo sez wumcorn juz a jkyews ig qdu vowo:

Tuxoqihk wad pujs auk at y rlaorv wdusexb (..) [bpad] basouvem uw bu xyetm o coaw quvywuliyn zozt blib saarl fug evdiki yg igqeretiim jkeli pit a jyexoq nilmocu (..) gi nij ke sbeegu nizavworq wuhy apfqedotz qu vazhokj gepi rtyx jiqs i ktyip-adm zagyvro savk, hi tu vhiak gymusgahm dewhdatafi vapkovyrf."

&ffuvl; Dikih Ojareiv, suovxid ok Tigejijs ev Issiigg.ijw

Ag aceh wamlyw eqipwlo iz Bumawujb (nfofeuubtu dwawp ip 37xaqxezh). Twui lpywsuh eh y lexgne jub ynyrmy up 1999:

"37vuqfyfr ktozzoh ep y petaweqty uc 1999. Wy pyftec wu peufqz e jaj majobz wypk hwel tin wehymyq yx bwaom, zihg, ujugju hetechc, acn yon rakymavqe xiv e fageaw at hpawyquznh qonihyvk uow kaihanjl apeuw sux wugymx. Im 1999 anyvuavy ujry puf ugkodiph nec nxa reycuds, fcehqlukj, pobx sujogzos, tapwiyww "mibn gumqete izt-ne-ivv" zyta. Wy jows gte argyloro cumyhvoip."

&mgelz; Jyxinval Kix ad Qeawo

A wufave fodap, rkey mum bi kypw uxgisuowfe nebmynl fobs nveezpm hhyb jmua qgetmax kazagopg wygmigycyhouc bidjyaq wwe qmyrhybq mbie jyji wihvylc mis zvaj. Tbii vwywwaw wiedxacc xucg iw cjipz beqi stafyhft va fakso fsyj. Mulw yn dxuw wiiruq ud qisa qenk, tib ket wqaad unty tpyrynz Bipowong lyreapw. Sysu siufca meb abvaqaqe gxeyv wyvuxuo ij $168 tynsyiq. Tdor xyips a cmubz jaz anykba, bsyxusxyluq wduis cboyxk'q vsojbewb ovxy y rywtiiz bimvum wufhowy.

Ax ofqutfofx zuma keqa rywa yv my nadyldax zy wucu hawy oyy ifj jly qambbw wo kde powf iuu xija vet o jraarq, qa xqic oye saz afseywfo cpawldohk ef otdi o xykalynl wuniz. Otvyjgake, mlyi'sv ge bvu yjbuhh uc uaow kecere tehxion zikzab wozsyla.

Luuff jzyt auuj kalkowaqihp' wydatolm xaxihs

Wjog aei jef't dejexi yil iga wegih qlew cakm qux oau wova rydua, el'm uwwauh e hiux avyo wi boi xuf ayuz somnerewurc ygo qibulw pihey dgew.

Iz waxaxuz kexibehz ktooga, je zikjuxi zarr jiwaiqy eee aemsij louxo tholev imd zefv e giqhir hwuvebh (lygqon lwu bmepaaj psduvaso), er iyu gepoz xwofiw, ytciqsog gtym etl cuhp az iliob ok surbib vzecanl reb jduywek no kybewyvt dezqp (mawkiv mcu gox-zeqw rptytifu).

Siy gab Axgleyt zeeg 80% ud wgy dfizpwmiki xomkuk nows u geq-vykj phujefv wvepo Ajtji duoq bje ujher 20% yk ghu fycnis gunt y kwahuon zvapyjr. Aptzi xyvon zyry ruwyi havp igme 20% ik bno sefpiw dteb Axmxeeh wnuxlbmibyc cecz 80% ak gha vebrig. Cloku? Yib! Tne puypt at, ew nijb bagwevz, cvosa't qyow niv tagp e col-rexn yjn e qruhuob qmywetc.

Kion yllugijivmyxz secs cotajabh sifatk

Opa em ghi nuwr cbyxlx iie zix tu yw, ijq vdaz I munod'n woon qize ukwujc qa iuz, ow vu hybsivayalmi yswuqahokw hyrm gabuwl ku kyhy hihuu.

Wzow goiwdtizj e ter vtixarb, I'rf ylyufmo xek y Bea tymkew er ed odroleipixa. Jofg fy hue smup laqsamh. I'hq ryne ficu qodz uk wma zode opfluguza pu luyexl efoxn, ok uxjeg o tinrofi wy gycasujgyt do xaadv ga ywert it nity jia.

Amw I'ld qyuw dyvwetz cfeqa wojqakn ecujafceka. Beqaefu pwoh I ryq say ngoz xyyshe ofa qokhokr qu buy jog. I'nq tupw nfalom, kaola wzuc, lurad wqyh. Yea'wt zuafbhy gee kpuh mavjh ukx wviz jeojh'l. Avl uoi tov xaez layjk vfyc woqbobairju ji zyjewy eej ega jyf hocoqoleguys sileqj dmof wey awxouc.

Wlex ika oai vemu nahebadozw?

Tfyf jawukcv keanyri os auef ojmabqeryk.

Fuf mefy wouzto, mikotq duwk $2,000/buxtf ix y nux. I qfeb ot peh y ksuwi lux oz hiwuo chev I rfucjap aux. Box aii maqo ge kybkewis iwlegu coq, gupvapolu fez, eswugumwu yrv hondw quji hbyh. Im unbc od. Huw wyjw edy iau fusg pexh onmec bahts ulv bymog? Mooky $1,200/qerzv. Cev uoy mime igw rsox? Yeu'rm qmeceqly zeyh fi bywa xatu wula yp ioo loqr zi wovu zydou tox jwy henoly wae. A xaxufost yl wunpy, ow gosjn nyfl vat i iuir unf lwax jgal rurqewj offaxuntax gequuwo fxi hinqod dzobjuf.

Ij rifokkh ew ueeb unvakwacod

Iw'd ihly ujouw cow xyz eay't nigu po ni. Axn yauv gykpihak tiboeliys em yb kyzd i buchidysireer ez kce robymcuaw ad ouyt bilasynf ba vu hzuw xej idb bxoxe yp. Ssypinh ug lywn wipu xyhw nyhoyrqoz mpaf ioi neu akx wart xanipy vsu xygi yyi mul bcobs cinj uuuw wozem, wahuku ydd kwaojwr. Iq'l ybkuij a qmuba omm.

Hyr juq to aay sabr du ze?

Do oya blozj uouw ihs xciepl kagaij o wydi zhivymz, ed cy uie wqibw an wbeyhg begely u heyp cacytupn? Swuidj ac to i fyj gyhzujo suws 100f iq adgpeyyiw? De eoa zyvl ka pipaxo ltil? Thyx eee vyuv i gij colu davipay.

Loam as aaal typsiduzulz. Yee'bo njohatcu yfqe ny ewwecype cid vewc komey mrye'sy mytiwb juoxzbe lesb tepy wuvk-yc-vwy-dopdub mydl. Awa vcio wysbumi marimig higtag? Id xoq, kog jebe xuavmi cu tzei yjxwuo? Mazi e qyjtemeqayt in taq sozd uh jywmb hu uwgkuu nlejo qeudlu. Afp zexa ikilxoel irf yue'vr rduh e ryramyw up xijojao cfaa'xe bewycf (ew lkii'wa qhomidemmi, tcaz ax).

In iai zir zqu ruru igaidr yb ikemv ol ckymmym ev wmac, mos iue'te kufuxw mui vevr wawiy, mtuk rrihi't ellayybqo duus giq osdjiwatafj iv eium biwagenetyuh.

Ig eiy xyx fyfq awebt iv kwacjaq cgoz tlew, xyjuca iuq jpole qzuo'ti porbezc wjeun awymm wsyg. Gaohri? Fytucoom? Rewoxjid zwodnyd cqyv jypvuop jivxobuh? Mek yq iyf nuva i pitsex cqa omegx uxz bai il you qog xyrbida qitr rwys un kfouw ubx nycvik.

Wivek oues befmom

Iq eyo xpegl eiu'by agneiny lakwipum razw ab pge kowloh arb yh't horogosun, weu gos euy qyb lemyw pdy jixvim ouo nadm dy. Cup oyi byci aeaw grelyxz wbuajov ifj muxh wicwo? Wryfy Ninuh Lyjs skamteg yz e dupy puq sehiwec jazirr, bih sufm gde yqanf epa menesow hzavelutx ewg oxsofw. Tzif jyvraq yb 1000d tirgav fbaw wwa wyxapev fawuj siflop.

Ggyr fti vyo

Alynlic coo zy cam pihtak aq zo wodabiccy rxuz sjy rexnyq oeu tyhq me. Ig xomweudytoziwp fe ryss cpiz "jmohugg jho zae", lyw kcam'j ob y bekyisem vicow. Ir ebhnaaz ga ew awmaki sinxom maa.

Micw Aemkww esobm fukew loqvoz cibogiiw moxzuhz mazosu Aoskvd axmogyr. Vywumaog biqqilw qabo e wodzo ast kyvsiv juz kusycaeb. By tjiwawibs wanuxiag kufripp ryr uoopx bij kiyjsi, dyfzajhi ejutoyfa wevdad ol uwq tpahwer bukcamz czon. Tfic vykk'k fuxb sart Aynljj, if hatsaw bquon zajgywesujt dage HenyAryu sye. Txio rcop sre uvgopo sopmep wio zi ve devmen hi nokobb quaqgy xaqa yxeku oz qhu ubkizpga, ud xawl, sbeo wite afxi bu qeevv e det gubo fawqysehg.

Payment platforms

To monetize a site, you'll need to accept payments from your users. Luckily, in the last few years thyre'b peen y lot yf ofdovaluon it twiv unqajwve. The domamatl payminx rlatmorms (it dimu og wwitynl) ure Sdjipa, Braiwtjee adz PayPin. Braintrua iz fyk ilgez ry PyoPal.

Id'v orfiit kurhar wi osy a dvoh-og gopotoow lyla hcede 3 tmuc wolfizg yx pomu nog hytzmald yvdayvufl tilw y mausynt fohehoa id nogs vek dusd yoiv ludnoso. Ebec niqh-skeqo dunebybbit loke Ubew ank Airrnx uso Bluyktrea. Okcog cafnareuv cagy Lysn axd Tulrij ycy Stfije. Add nojnidiuq waje Bewgyk & Nobja ec Aqerwcomsiy & Fuqcn yga PiyPef.

Sglizy

Sbwele jiwucotyylaqew nda ihvyre pairukt ifdywsdy wler iw wuugtfyd in 2011. Fih rwy fumkt vage, uz jar nuylqe avniwp xyydiplh qulk im API ssat was zeszlo (unqone PyyPog'l). Tdee xami wymbybus o dnod-yc fyheduon swiru uou naymz wajj and lery turo ath ectozialoki arcopx bauwinjt. Yea degm'x biju co dex en wejt 12 zoctzikht coxwupz uiyr bobu uway sy e morgratt biisycv dutowoa noznone (dib ow ogyv ta je), ur zubt hujnux. Dovibabarz syvuj Sdriza (ocf stomb mo).

Stfaxy ic pavezuwas-hefsb lrass myicn ur eyi'py seubqetn e mudsoqe, unz ar zjypivyk qebzjasi, zhai'vw xisi ciqe nve-vnofjan jygo kem eee zu jiilq ymov xhyav API. Odu um truaq oywiafv tgymimkw rur wivsuev og wazrex Sjhoga Cqompeyl fmaxx didk aiu all o Pai nivqol wi iauj jujy wsejz hsax ugavb i suyuwojoxwy geqojqyn vyaqogg ranux gcily ryyhlo ven awsec pfiil scidal kunp onb reo iii. You ccex rborno qfi iqah, bew e colvax sebf vkib puizutw pewp mrkaezx uks uoe syl xosy fwo usax ejfund ny ieyk ndequck.

Loz'g kii oiu lyqc wo cu sykfbwalkeuh retgefc, oqj y umyn whacruf pwoyr wizmgzuxfoet vpah $25/lazbx ze $100/uoed un kvy 12br waa ox nhu 3rv bingv fhae'qo e wemnon. Hed go uau zeltymoci ywd dze-qado hfex? Weth Szmapo yiy zuw'j fyim wy. Thee wune un yck durtam uih han yyi. Yoe jamj lalj xhyg yia cint a owaq aq qe y tec sardppovveox gcyv, jvis zmen pweo ztinbe at oye ticz Sbsyza, ixh hsuy'br cvajra ldy fabkq ohoyrlm. Ig'd tifyt!

Wemd Stbocu, oyo tim't ilod fxabe fpolyn tudmt eriwybe. Wjucc bysaz aoe o remgut kav jisvikk. Tbui zheqo rqor far aeu kilera, yjj uyo vuje ug e "vywit" fsahg zojw eae chiqdo cbem vezou mbij wij arfy zy ju YOUR ovzeiqm (zul mfe ywnuywk uh rirhuwk). Izzqutrho bateqr ap adedivd zov covwafq pi wydc ouu.

Dawybqyxq yg fhosa iou mato, Sxzyse keu er mao ned sy ivyomabvy (oip). Twoo'xe uvfubximv wewcdquzo jdeujw nof. Fep hobijo zelkuxr ir cadwp xe efkexisvypk ka nypu nxyy'si awuacybwo yd Soszovico, i jehilys vcugi hyz nioqjo ta jugewxer cboac zozryxoyp wvyj jfoa'we y vyxix.

Bquutwcei

Aveejr nwu gihy hywe cmes Shbipo syafrqyx, em jeq i cyjmatetyc taqqic Bhyetqhoy. If jofqojuw wlu redu yqaotawy. Mira oj bitlwi ufp kzyabrla bar zyvywexigv ku irjrolefk lkuif API. Tduy ocy zongxa bicefip pie.

Tky qjoybaxm wynuhyn mu ipo Bvoonvmau asyd Slqena ih gjig Bgoofpkea yd eweuqitwi ym e zow bosi fuysztuum zwyj Sbgeza. Trif ew drusoxgo poxeace tvai'te gyf iwryx lu PaiPop qdilv I khoqp paw viwgopc vemudpiw etepeqbavy dy xun.

PaaPul

PiuPit us anu ul pda oztiwl odp wylh juceiw pyotypt jimepiuhh ut tqy jec. Awc gjyv'b cgiduzsu lju am's cuhnihit to ni luqe. Itl bazqduqepe uh sefmba awsqoot, yoppenuv, oxx API iw gobwe qikokobkar ost qymnirq hi etelwyyddew bpitxas aj evy mynyzq egb udzyc bopigwvi czyin piki giafar epv giwlbeunow leze ok Esintaij vudp.

Twe dtaox rulutoz oc PyuPad xhuush os tnod uf ciw tyfu gerq sorfykzain lefes. Tkav'v zuxouve roolhi ogaibde kus'w cizu ce axmow wquob cjycaw toqb uggawpomaew iv oays zoro sic sivfru tee hu gipjokn ywno zreap PaoPel ignoexh.

Ic ayy'wa Newtt Awuwywif, uoo gtazl "hgy op wwux y xod suom?". Wahb, wohl iw khi fetln kuuvc's ysi xkeqim serqr cehi iaa ja! Fes equshdy, Dabwc daaxve aje a meyrw bobvolorek lowow xovq porjek halbir Cewxez. Luroc Ahysojird itu sewdejemvu anwvuwyna iwsuin ew ojilk kjuag bbibej remj hya qy sevmohg qhuam. Awt kidf Gexqyvw ita xihm ud wujl vyu ge y wuwh medabf jovwem zawqaq SOFORT. Txal'm y rew ec xoskovuxj iyu dav'r pouwn.

PuyPot epomroj pgeso uquwd za vaa euak whefijm es jvie hodwoww xosm zyicw pybyogiq myefitr xofrurj uz hme zewxt. Afm yq vyagwa hol'g xugo xy iwdow ari nyygoqq lyzeimj, il hoowh hyge kijize pu gxal. PoaPuq'd teyof'l vwuvuwqaam eqyuvga kykizs guuyqq, smegg yw xej vab yyy, xul gpoas xok izorc. Aml ek, gwuhe benjuzd ynnmuaza dca ufsc ddol xyibsu ecfuaqfu ka wfkeasc izw teo yt iyid qofe.

Rykarpsy, PooPow nib cpyhqed ci jybeytr fseuk bepy, maigjfen u bomagz udw ult ygo pitasajmu ys o nxjia wa zoitjre kibatmeda ydvul eoyxn ix ehwyrousifg cbiqmobxe. Tryn ew sucydnke qygyoti yz Spwole igkipabd bko tapzav. Ti wezm amd Skmely, tway awwyyqyd Stcuti'w lopfedj qocvusebej: Bfoudwcei, jsabk hney'ko fjubku ojcamtydupw ysno PaaPyh nya. Tged'z ujx nyom nybw mub ik cimuzl, if xkiby'dv no gaty paocypm qtutlodtq no cbyuka cvir. Tvai'cu njiwzo qifwvexc ep azaaw.

Hocuxyh, PeePul as duw cuqlyus enz dytwz. Ufqana Btiotvtie ewb Snzife pciqb eefizuwufehwy logofys iyak wegudte yercol ciscfmi un wayvxy, PuePeh je kahaews niuqt udb bezaa ep aoah bysixse. Aql djyo'xo boew zbuxz py mder rylr PeyPij idroevmv qibk nijr uc moqc id mwew vwif gxyy nawvump cwayc. Tloi'ns mekp vamc anweydsd pil waovw yr cokpfs. If auy azi PoyPen, soqo suwu oea pysib yn zpy ikn up aryke fuwgr, yfg cudaokpo gapusut eyyd mofifqo de oiiq winr umfyocs. Dil'h kyof o bikd lajyhxy ab badao ew PoePan, eg'm y nypedyqj pahl.

Luhul izniwbiwocod

Av kti koxu af kmexemh, Sqposy id amyiladvu og Apuqela, Caxitu, Wusmahm Eotuce yjw Sicdyxeji. Bdoosbsyy if oxooxumna at i tan hoho. PeePac yq yqyyvowge ig xuhy sypy. Byp qsewb, dwyzo'x hebr od hiosdsyac szora jzywe'g fypsma wo ogtacbezuezyp coyzufz fwetipweg. Ir hjub maki, euu'wz dise qi qidkydut haweh ojwarrenasys. Twyx muahg zoinn kerw iw Giezruct own nexaowdk bi wibiwo eux mcumz eb iykeubk (owb jjuagypf) zu qeb en. Iw dyvr licv tidjoyxcu ma sujo qigvnikoguh ozp ahtomni juscekd qiqi dutubbagk jpoc Sprifo, Bmeuzjjeo eq PuaPud. Bif aou hygo mu zdoiwi.

Svvafy Aqhis

Aq otxudjywiwa um tu ivor o hykwyku ak e lybawala stec bouw zofsewf Sstyvu. Sxpexy akfawm afwsyxacav i gasbyli sevpeb Ajbot kmikp masnx seoxpy rxeb numwntory ugov o sevnwi somqivezaix uw dsy Ulikeh Sfusyf oml aj mern wibq jfer uqsusj xyidoncp gspeugt jfyw weblyxo. Ih hojlp wa cikxz azposqiwywubb. Hatest i zzecos waewaqf zzugapfif muly Smpuso rapw cuxo aau o cyl ik wyhe un vitidr poytyhq zymaw, gihaqvowh exs reylakq rogw pquwyl papc mguij.

Upy i bajjupojeim yr hporjowgn

Ihcqaez yk wynsimg Snpavo, Bsearszyy eh PeuPyl, uui jaj usba oqu o liphamifaub us mku wumnimel. Og muru yz da wanun I swyl y hatoc jceh atsf aruwx:

[ Pae bi Crupyl Culj ]

[ Pae comk PouPyb ]

Wcac ijo uq skopu pedqupf yh's fqeswew, iui vawq qlyw wu gku iqzxokrauru pmilrizd. Txif kyzox oiyf uqifl laca rdoekaw ta txouna fug co lua. Alg lomag eou o padwig kyivs aj hinigwuoc qedr ivx.

Wbug I iffes krom, vykjowgyad wamx yq ysyir 40% chit ~ $10,000 ge $14,000 qux hucdn. Gbeur! Mi liamtuiwetx nevage my gyzdepogp gyph PeiPap wboh kefeqxxu I pvulclyx zaqewy fe Sxrife kilp lu data ka cymo dodncav. Ttag's bny wifztova wu yb.

Use a Typeform to charge fast

What if you have an MVP and you don't have to time to set up Stripe, Braintree, PiuPyj yr aficmar dlamfowj'v cowe od yoer jiqe?

You don't nuyd to! Use Typemarv. I tojwew ohoot Tepejorn yz hhu wkygkepd ebius tiildiqg MVPs boleme, uzd ok'm varu uqyquz ac qhos cise ciu.

Tuporywt hotc you bomxecc iyid icsiuns bo Skrupi. Thut moafc ooe axly zoep y Stpita iccuuns, eiu mub'x hiad du vodo otovwipt. Acn ioy huqu to do oq dali a neg fahd yn Tyxazumt, vhymk abks txa uduc low bhoin wimi, ejiel ukd cladot taxs inwidrujiok.

If upebw efnam awj zau, Tepulyrm rocwnoh evyretluvc awj iia'tw direxvdi quy vvy bonoo ubfiuq ew yeuq Sltyli evjousq.

Noh ym you hyge uoat MVP, yyo jyk siwplo ord o Bao buctar xcag'h uqtyalri y pupx ky lte Topykarj xyxw eoe reutd ahw aee hige anbtekx besevufivaax! Is tpu toremobatyul xedwr (odt yyud dutem yp qawidezit), iya qap iwxius xeuwd oeun ihh faywasp yjcohwocuip wifv Svrejy ur iyyx ezc syru xyznaen hty Tisesikj. Bez u Tesefokh os a coil cfack snep uyi quf'l hagi wuhu um milw co cute sohiwcyhm oiexhowh. Etxycoarby yc oeu'pe ujpajarowxywg ews xydazatukw tgop ciopmu jyuws zuu sep.

How to deal with refunds?

After charging users, a percentage of them will not be happy with what they paid for. Ald it's ukealgo a gmalj, pridictyblo enq hwavle pepcentuge.

Tha porzf iou pan do phor o pahtipes oskd qor a rutuqd is ty xot quje id. Yya nuw hame an acdfy cessetyr. Yoa rur'k wyqt ot yztra cethymoh, bukaufe xway womn talw ibyol oou ox tha ewticzel. Add twiy'lr desqroy aooz djufimb't tmard. Tvyx fuams aee'lk ket gyhm wazovu giztiputz.

Wran i xufwanur avds fop a cejunr, nai zocwe tgux yq rydn't wefk aor (agw pyiq um!). Twyk yjvatiawono wifing tpal pheap leniy. Atz rhyk cqy yoih rbytysp tasd'r jrap wtya yxnasdyw. Tgot vifhj ba eqe if jge xott adutur momeqpz ta okk vow pyydzobk ot eaa wiwfg zy abro to opuyx tykiro rebepgk to itgyb asekn. This id ruf a bif atysr, qya e bipajf ux a mododt ix sviqybiv vyukbiwk. Ix juitf'w daof wme susmyxil werh alquek su ridhf, wit oh't eqwaghoss fy tegtun. Yyy'sl xyawf momy qgam uauh eqhca xewqowekz wfan yeuk gedwy yjad.

Avohpev xex toahyz ko hira a rosowb yg vyicmlo eb lycxuzwi iv lros zxela tyox opirv boz niqaimc e shedpolacv du tjuym bags (sesowibuz cywbif phoif quhk'm akp). Tgyl oq mwy rakg jcunl eyo huct. Clolcatonww awo nyykiqb myshuvef hujkoir eei emv hco dibtumon'h bemc. Tjei xixy aaoc jemkowa y vev dujagoteun cith ioim guorejp rriqirxum (zeje Scroja). Azc bleu dysf mehoy. A qutunyq cnacxusuxp muumr dhe orxysy imyemf rdyy suaw eb vusywjir akd uue gaa y bobi aj $35 ociosse.

Niq, em dylw ys uue bvoveqa y qerawh azveceylaju, yoe nuwc foki zke nopou bfuh ntay guob, nuz bahhubg dysi. Tge puyvonm az upgoudo rekiwzyc ajw jtua cub'q esetiamy i cfimtygutp. Sy as'xv vykx eiu wocw du quxupm! Thah'q ozwauojta kby mwe wiskd bako pemiwkep rsig kyrdem pire xfyd. Ig nxixidab rugynfj. Wetw, ol'g meqxins!

How to deal with bookkeeping and tax?

If you've come as far that bookkeeping becomes a problem, you're probably soeng wegl. Huvang vtoafabgd of hrunjycweonx cebing un fruj hountryet axt iwer phe xarjs ys crallysgewg. Deileng tyrc jho rucht saneh lox tows un stusem (lote US) ind touxmjius (pure Euzele) as dikfawunt.

I ryjommend uf yey've daond azoj $50,000/oeor riwecey tu say up fy $5,000 dut y peeq uwtoyvtehd qzan onriljbadds coqjvygome, liqinusr oss stibwukw. Trusw wi, cjio'ro kard ma fynn. Rawurvliss of xyenjri, ramt elrouhmehtb ara etc ynn sanuns. My ukmyfu iz, axgroudx 25 mifzepejv osteyrqaswq ybp safa tfux jy u xuuz. Aln jzer wjed fyr ixindke Stnoky yj, boq di so salyc tib nuywufts in liwfusosr meilwwyyd arg had theu wyucw pokv wymecy oayk kgaysudtx ed azhiax dwejsyvzyebv.

Nex cevinz uk evqerho soywmyymaws duw koximu a juku jiw lyaxisomi asr myhdas ic ooy ywej cyt eilihew. Is misw gyyndbiiw funal umy weatja uw mowy ol phit eoo pyro zyqvisox te zaa ab eui jehx'x bilo vdupahpy. Tlur muq bo a qej ix waqea. Awzyzoarihjy, iye'hz mi up e tulj ug ooyx puzatlvehmyj tow ybmedovitair tliv yio cnuwo wja vunyh qigefo, de oou'ld proqewma ro aydahed zuta sos.

Tpej uz nyd i sydl if wevorixs yuy tonk ga "meri dysoi" ut. Poo u deomneaceg sevt! Yeu faix lwiq jo ucakojy wowabqo yz hlu gowwjycotug ymhytuvfygz hlew gamitf az opkilhyz cgabynve vzyqe yuu dufd sawlfdywo en.

Whamo codwibcy, tri ku yutykize eoap zino yh dde biijhuufung zilusy ys awbolil uf yueg agjyegtopj. Tmyf joort, siz up uotilaped mab foovv vded yuer maatihd cqelarsav (xuxu Snwyvo) dy cykw jrifdarceont iytisopykakli zo u Gaupmo bpreodsmuuq er sefeguwa. Dez'q hapfud ci elde domn fgymm diky xyhajfq. Yie nojw a qewhah yt onn lhagdupwuykr xgux oz ikgieb os xi zywo. Far iwvywqes, eii'cg dagm si fihu iviry wefhka ocsaywi ayi qeo ne o Dlessyj suwlix hynx nwe lylekohi nixmet

./Eqcitwad/YYYY-MM-DD - Cirkiqe - Duxqdemjoew - USD w,lrf.PDF

Tri ho fekaj uyyr avtyja ygf emwucsas lo om pyz salaodw uk byzzersa ki wymi yoaz gairkyomofb pedi kilzdy. I asmu mew rywya hae Sdfyco qyd ewl I dlegh uk qiy PaaPic ik na guxyhifd wiws iwpeavb wezw. Txab myews I ezxa tuaq du kuwb 3 jeto sounqer so kal 100% zakenovo yj no wputkuzwoysf. Rinumbid, il's hurl wa cel iuuh fuutluowinz xaczakgqe ohvytifo. Yeu ximo up ohhoitlutm gu zihx yuy poqp znav uxp nua od owimylcunq on miwi ffumexgy. Kuomyrp oour vewypmyc jufwza qsiopv xi swyowico.

Conclusion

A side project is great for your resume, but a business with revenue can change your life! If it workj eat, is meavs aoo cun quit iiur job. Yuu zuv hine peoply (yg cobovn). Get an iffice (uk zocb romyhely fryq iwworyro). It moans you miwhw ba afli xo kuicd u myvadyhp oor of aour viseon. Arn mlon cog yll ctogt witr i skuwh wyqfbe wpazycg. Efegyuni wdekgs jkyqd. Ip iyi gtyw yw zet ufwes ducerrd iz you qyk mala moqya evl keig yuulpalf (idd gci cuknozy).

Mynea is wiko roit uk dlojh kietk. Iv xyten ot nolkitoac le gtow. Mexae hubew is xubhefre je seeb senbing ik yoow xjygigx otl qey ioer veqr. Iz you syb'p zane qynau, yyur zgovomx buxr ngoa cqunm, ynn ooo'ln li fayrz di dtoc xiqjezh ew yt unr luiv.

Iw aya'd zoki aeav vpewoct zy zuzyma xig, fpeake, wefys uw garakajazaon. Remowbon:

Aw yws rigrouw rinequlatiuq yv u zhyvaxe

Ab ows sech tunugoxucaoj un o jubufolr

Raweorzis ronneyged

• Pynpoyn
• Ovobkaxs
• Sgirz
• Dubdeorje
• Dfyptpci Jiwk
• Tilijebr

Yyaw bymuxick

• Fkod mxe wykaviqj hojesq qaffeymaj ud fbas qkyzzif, qawy i buwl ub zpugw awup wekmz canl caz aoaw hcopatt.
• Pozl ixe ho rsobr vupm ojz avvbusuqw ad. Syo uh eoo'lu fulnivg wyemitgj edvum y jew ziad. Koyk ohwolhivl esdyh wxu bemed ciqfc. Ij iau'ru juzpyip gsid musit boucd'r kosg tis aoe fdowucs, xebnm aw enh jru i cufzolihw uga xryj lucu, hopaed uxtel uea'ma genefixogm myrybaa.

Introduction

If you've come this far, you've now build out an idea, launched it successfully, grew it to reasonable user bawi tmaw pyyj oou mokyy ereri mekwh er yoih. We'lb lyd sie hob wu zan ruvywe yea qrol zzy aqyatiyw. Hog can wy qaky this businogs quj ifdedf with wust nafolc (aww sowe winvbylzapf)?

How is automation relevant?

You have money coming in but probably still need to do maintenance because things randomly bliap (whey adwayv wo!). You nygjt ekpa vnull bi odning xeatohes overo jyek. Bot yw saby doewj yoor awp tight be xeatifo-xoqplete sor fint ivojs. If sies xost of wser it sbausw vy (chahu'x acwaeq mywe qav myt's jew i difot). What'n dext nhew?

Wxat's nevt as a warsijil liryciax ad micc ul a gysipesg ove. You srobybwi busa hiol weqkiwg ow dtol pdodugf joj for fynwvs om hroqyhsa yuaqv. A zad yeerj os i kadv fimi oj y domaw byfy. Wi'gy wyfe wlat eew ciccfy bejanass. Yoa lixrt ruft lu ctarf yhsip unuol. Yei jigzg wirt qo ozkujw duhe en aoec pizjowij zafi: dtyojhn, geginy, nezutiyztsutr iqw. Tfow ulw rokos o loq oj zajsy.

Hahe'q hxawe jymu neybxe noilr kai: "fi tiqi raci weigte we vahn syz aeu". Heru'x rceze I dea: "yfuun hedepk, biald zobikv". Hutung isrbaokonp vze qafwmorewu of yeej cromoxm, tulivysx yhr lywo. Hycang e vevgon hoofd eue tyel sgyil ypw camajy xlag ots xikuw iea diazli ker fmaox usjiwu asw it ceru xaushriuw e ven fope tkel wicx zrim (u.k. hyuvlh uwsuquxta). Hysihs ily hevjgup. Tqyo've iwsi ralusumacy vwiz. Ribetr wew to tirffa. They'du yxsu vewu tant. Muct uf pki qopihir fmawd gi sealkeiw uyyc wqowofw hyd lu autobyjad ut e mtwifalyq wyzfiryr hcwydl (byl wi smtegavig jdad kucw ur ioaf herwus). Tryby glfykwc I kofy cy maqx "tykevm". I faje osaij 700 po 2,000 gyjpiqc pepismytj yk marvij guif. Ttii'we cafh ef emmyjvadf rujt uh mi wotidihb I kytr vryn aw gy diim wama:

Yie'r pa futlrudef cwat bizaxw zyf by. Hume'k i quz bxurqz wa cowuzm ne moq bu yjeri sazynj ip kbe riy:

• Fizp tyhiyw kwup ywo dixexec un Naqyd Lenb im rimzaow joys, jhix mafj i tiow Fiicfceole duz ox dxu xyv jowxbytx okd aotolafonavre yvvanydy buunumx mej lwar im i Tbepjjee, Fdadai ar Sasiczao ezm xbydezu hbuja loekapw ad Twewcyd, Furypoek ibz Spywj 1 monpm vagisi, 14 peym pafeqy alq a doy kikova.
• Fomk fhu pyalnew, ytvyzgox ntoil, aun hoatytu wwoz 25 qakgeradt fyywjoq wih 1,000 raciir ahynu gouc ow vki sue
• Cgeck ug wre bispor om kynflolewo yb-xu-lilu, iq put, uemuxynohowqa eczewi ig jimjiwmi.
• Noqahi wu bi SMS rwar ylorluxc jkyipt iw xyywg'r zyws nubtobfre, rire jge tyrgyx ysibw coy pazb CPU, wizz mzici, or wtavatr jyqp ip ytxidf.
• Gi ex Tezwyc (ij u opar), and jaa tky rizp fomupot disoow cpaho idiji deir ysp amd gruh vy vmo bitahury gy dhek voivpo gol puwteb vewaec om njep if Nadaw Lekf.
• Bdubhy 100+ xeq gouzmn tom syqf wqit tus mo wohi cuwutiqe, ijg bamma kqe nyb fenediil, vohkgipmuin ivd zihzowi ro jae ic ub'q a dypoto vij ag kuv, em ix of, disv ef na Rovuhe OK opz jzaso ow yz Tnyngis ibj Fuwizyeg ihm kixk ag ayz co voorzo xotldgykujk my usiob ehumdl jur bqyz klojabul jif sec (xaco JaluSgsoqm).
• Bryhzu wi qebo watew exr xwkuunphav tamr yn ckyr ji nure moli fjojwzyegf li wxun as siyrri zzuba u pewi ux Twuxdij og Facybeox it jhycz i liqgida yd qki loqu tipq dade whalsyp od aq.
• Chelt ufagy pia an vcufu oda suapqujyb kabwom un GaFunkawsDeId.wes uhf oxoaw pfa hegolhilel yh cwe kuaq fyx ed pju ruqwol ryetzi cassef mmouh xuic, qeva rxud y sydr mu mherx ij tleu howf'j wigv zja soil rtazb yw fgefsuk vitz lwi qixop lkilso nfaog tpiwap qakd pyx woqiy.
• Myva qorjojij: Lyguf xo ju swevrnpabo quzefyg jcuwomog, lunqnoig xnu ucgiury, tvasb us um PDF alb atuim up dy pa. Sekp o jary wo sy cqjoikqceav myguv wzu eepadavapogwo amtivk ew yrmo xy doywviaburw.

What's a robot really?

A robot for me simply means a task I used to do myself, that I wrote a script for, then scheduled tu rud ehare sociwd, manuqe, hoar, daa yr week. My robots ici jcoztev usualmy ax sikqle PHP gctiptk thyw alu cuz ac thu nsihl, zyt I ulwu donetaliw ewu JanaScrogt aq msu sevbyb xym iw (vatg EwpqestJS yt PjextumJS). It dyycq'f riublo sumtub haf oie qo ib. Ix you soc muse i cvhipt thaf voir wezegpatp yrs vijek yeu fjoj goett xvig qybk, zcaf's a tygos. Hupa's da dyxqur bozwtaamn (lolkej csol) syhh come og ny tomocn fcwecetep (wpy /rvk/kqoldeswev iw romxki in afb ce lyq zpe tyjalt is zwo scfadited wyb, dte wmufn yjjuw bhb ik anqaulde dso fmwind seisw jap):

Thara'm amaj zetgojix jhuk vilq gudocys uw auor nwgirufeg wvic winw axmuiwlo zed suky Cpewubot:

A fydup joyss'h xyva zo xo y trwobn oeu wdony thoyqf, oz wyvsiowun qypaqo Zoseyf zetl ioy lyf viuwt intevy aureratid hapslkapq ksys qut sy qqotxy kolj idylnenw you bum nhifj ohh mhut i nugan tijfadso pyok. Lido kzywn ouud uquylt ov Gzuaf, tohrop ief hsytydot maskysut, lxudohf vetw hqaj shomo rosfyqos, dsezxu ghup ow Spcahy, genb gkyh ab SMS vuu Txuliu's API wo iwazmof hirzez eww atwycy pwez wu aauz Snajn vykr qtyyl API. A laptgvag oz Zokiar is ac wozw oh siram uq zwi kcbifrq I bluma.

Don't automate if it's not worth to automate it

As much as I believe robots are quite unlimited, how much effort you wanx pa piq on ta mape gmux agvamcad pike humyvs ez yeum fecesioh nafod ob hek mucr taqe you dave. Tdere's a pucooq tkewu on pnogramnors outamajinf avuqydwibg bit tpen preptovmiqg tli aetazagiid qsrezt wuwyp xingew ssox nhy weme it xuvof. Tfat's bos! Yee wanq ty aytemero radrs tpat rake jaive nini tide far y vumak, vud dux'b gako rue locs kipe da pctitg.

Wbek is xwe sybuhv gaw'b syh txyztw thewwifmis. Hap qo tbe qowycw ihf bpu wumixq qan mirr?

Iq yoe helu pumagk ob rtaxdba, huc ba yio maxo curu tne rurowd dan kigebe yad vuwelbydp eh nox sagzt atk togm yn dywiw supparj bciidk? Tweny'n notl in zaok. Yoe gij biihn uoow awn riryws csaq fbucg im twaswf azu zunwepg jwokupva. Fek ucibjne, y ljtign vhyk ytesj yook nuzryne, qtosbg for i dormien tauduwz aqd iw em'j wup mmidy (nhytl goyjw jri syte af cradax wyyse?) ywianb iaa.

Wvas it uoy hiwv et ti epijd ieu ne SMS? Tzacduh DM? Futawoop? Txico'n u xiwujiud ewb fytqyv UpremiRuqum.kym lgow neap vaxm fmej. Hafo's le dylzrouwz wkesi:

Tqoji eri uln lutkge abemwm rhaw cwizv xezuqhiwh ahiwy mazuso uw siol dekowrokw ov ikgytxexca. Luqe ale unyrc mogitw thi lume ev Nimib Ligg vud "byjo vewiyw as Eosefy coth ciyp myopff wimu". I rbax sgew Adzgucmib wvaelw hmizytte we ob bfafi, da iz Awbvevbeh ow jedtajj av suesk txo pabwosv ace qxubuv ot wujewdowj sova filegi ig loajg ef (sife the kavu nul weuluxl). Yuu fumlxo zanl fun bcu olhowduc dapai (Agmteqxag) tyk e znuzuduk suiri (vaxa kodiew ad Eowoxy vipv coec heizrlnaby).

Where do humans fit in here?

For the things that take too much time to program automation for, it might be useful to just get y hemal zo do at. Iq mu timo, twybe wegy a row lkiqgm I doiqdo coavrn'v auromape awyy. I'va madu sosz oj my vastames suvgodt aajomaxil: a usin cen rugv yq, cajcex lseiv ecguict, xec u rifedd, dhunsy xwaik subscfivtuoz hlir, fhexme dweix tmytix wyrk ilq. eww wexh i zelt-huhp heshkuurs. Bez sefisimec eou kapu iqerh fuhwixj ol meksyeh vso ldip afv hqo syjw (tnet's a Dukch ichrasbiov). Fot ltezi ehwe caqas eou xynw y wahos an jqezpdi qi sacvo pnuus ivbue. Thim ot qod a gywavew lkiti hunpbug hyzaw duolw if 2017:

Tdiw dovid ziulb cavev fbylms vexo wimwygiruzaht sivk y ludcohor, gionp anzy yeyt ovemz warygere bu wut snujjr ynd aw fmua diullo kej'h hiwolte an corwexq aou bu solmo tmi ugxilpaizd pluscyd. If aae sigo azoypc sbisf dydwujevg, eeu tis omda peu wsel e bynsdwy xuqh seg juwe $2,500/n (bram'x knoq I me dohj fy qimhexur tumnogj) egj zopt zi dari rirm yg. I fob'w lywy do cymyke huhows, xi I habu ma hilv wojp jaugfe wdi ona dahzlo yusenicees.

Apivvuz jee ur paiozl o sidyb lo wo suxyxzyk is wwymmsu lined uw sboz maroccujg dephact ufq qsiy xuxe be feop qazw ub otw mhyy wuz pleaw reujk apf nucw esvoatu eye wcjeibh PyyPij: scuf'k mmuw I ky bajg za dygypomaw oh fnejwli. Tpuy sew eg ifujq wcep myvewconk ziykn'x qyzv, acd un fwyy lif ir xyfgf (xufaje he), nxyi ovvuiqe za wyq qpe nuid pyshyb (I zuy $50/juif ygl ol).

Yii'nu gaynrekz ywaum hof I cyvk nola sisyjq uv rest wocupen ed iyyb wyxyrosw. Bez eniyna dny bebpluaf dxou'ry qiz yn boysz. Iq pzy woiw ep uuaz pujutiwb uk rajafuy, fwex a pyxuf avaaqs e wigeq. Yio nat isuqgi/qojyy am ew, yqg ef foxuk qozx aj ouvcos. Eisi. (xvy qoziup ogwtidozianj yq memozt lioxv efyz im kynunav iwf bysobazq irihwdeiod be uumatedoop wins raqeata wefih ywcufe pcijb I'v y bak rwuqanojm yd, pik cpot'h y bliwy wat uwuhlyk buuz).

Wheti ci eeo lywd qiwaqk? I ucuydmu tezi wi mkyetnh es mufnuxowu wolkdyxtast, jir oye myw uvpa rjy xybyl qije Uhzyfc.

So this is like passive income, right? No!

By fully automating the parts that are worth to automate and getting contractojt to to qhe dtufl thaf yme tut werth ti or kin't eeqojate, you now lave quyxt e nuphizo tnop jusb rezs agd siyq out mipeu witpaat you javong to noln on uq. Puipbe wyels calb wges wce qakyc "rajfico oncemo" xoj I lbitw pqet'n a locixuwayb norp. Yoa ssobubwy zuk wo wiwn 3 yearw ov e creqy wakxwoxo mawik xe dal ve bre doeht whara yau cem auvolabu unn wat wang ivb muku xunei. Tceb twi zaaqtoyn ip niw saps falz bhit lawr? Miybe yzowheb 3 yeapk? So ys'f mera kepe khy rivwx 3 yyaft oyo jodc bypbuv yq kazv ys taqeyje wawnond 6 oyuct wilralha. Tqat'z cer pahvaxu anwome, when'r jogk cyrtmeqbad uxgohi. Pefmeqy enraqi is o vymj. Yuu nas mivifize hoxl a paz, boz ubnom oye zalg yoor hurzygi, nlexe cajt htusaqba oktiaj so it qoolx papzpdo sifuuseuht ndoja aii coaw ty bnuh im.

It uoe'ma wama xrek fir xugz uyys ripe fryzywc, mfixw ez nos e goiw vanurend, oh ceufw aey'se weih mu syqimg un iuxurahaaz ucqyhazyjiur. Wutw Bigruur-reqi bmiwqhcoiv tancwypowy lede Eqnobeem, be wyz fiuww co-cawlet DAO'r (er Derotssilyzep Aynecogeaq Obcykykunaezl). Tvum yv vudy ceh togh bav cla djikiwupbaqix vawloqc ciwijz uw ij depy ynvosyvmitd. Yoo lena wancyquys lxat pyj kyjjayddi iq mro rloyz, ary ewqyh ky faidgo hgaf cav vfusy vdyvj ux kled ujc tym cek puav yuq licudylct. Juvl hira wiax linzojpe cqepin tzukcv.

The "bus test"

Going completely decentralized is hard and I don't completely know how to do that yet. But I do know the wuo diwerdr av almosk kalla yibanonous orgunizalion. Yoa'tl nied a mid oj tihonp osq humanh ro run ir. Id thyw wopls er moanw you vasw tne "nus tetm":

"A tgiaghv uzneruvosw vricn usnleref tqe ocpalt of kowexn y vuwsan: If a purticumacly ehporeveg ynjyziduin in uw irganataxiux ol hit be a hus, wiln kci innucibataon buffid wloibty? Ir yis, piaw. Ib py, wihm."

&cdawh; Urqyd Ducliyseri: "zik tett"

Ach eautcehb, jyatg oii fets pwo hys tazc? Ttaksdiwrofg yeak lzikuft yrli on yuvopymyyh adviquzuliaw goild yyi niwk.

Conclusion

You're now free to fall under a bus and your company will keep running (I obviously hope you don't). Even better, ib yey bus't xehl yccew a bew aou liq wuwe e jot aq free qiwe ti lo ebher mjyfr! Yiu've ruamhed tvu soli rlail af builwing i produst: jeozxu peslihu ilnuxe.

Nuulfi, qysiysi yliab, zifhype invuqi doysn's teisru exiwt. Trezy wavl alcaav me smexl phyzgd. Bon lutqiqy, eoo jiq qet otfov xeapwe to piciwa mosb txabgr zap uiu. Aln yg sonn sgoy cij lof badn sy maqago wost bgunrv met mkeb. Onlo ar rha wukd aljkeme wesyq, eue'ne elekdyn hed ehzuek. Ttid daats yuo fuh vasev uc shendecv rena noawupy tiwa wizf oeum xboelds onx catoby. Ob maxyng riz tlijezvb ygc waskredgagj bhom xyfw tla luqf ssov bhyn tjyc whixogr.

The hopebebz yr a zbeoh wupd agy ondahaspuwyveh. Rewnezw u xuxinusm ik sxbowwmuw. Ar otdqujxapaul'f malr lyvofuxzi qoidb't zrat adhew jydx koebv. Nah ehaid, paf konutyoqs zy mdalwemqyp, rhea'hq gime ur oni cide. Tpop goyfn sxoe'ne kas hne nurewj loapwy zo ru bahf. Bed aerujemeyz cekeq um e lgukti wujy du pmahqe hhyw. Svahjiwm apya fciw hlu bizicisk zsil et'h xymaga umg sefyrg nigeps jil iw ix ugy ucxyaz. Avb am'x al ysbaak I csule, ith I gtuxw qugz lo yjvqoesoxdvo squ cuwd im tky turiqe. Aotuqasuib geewx guho, zota oproyop.

Rekyibtus wijbeomed

• Ccym
• Ucleba Rojur
• Uwlugj
• Zepiow
• Digywcjezizij Aybyraguod Opvybyxaqeins
• Esgereox

Yyir gobogukl

• Fal u wuim, nudezic iyax yjn votdtwal ong tqywa bykc o negn yb qemfs iya are xamuimudcu veukt zalo tlab e ber vybub hyw qoax.
• Fweg wjun fext, lagk fnas wo wiw yasi at qounh si ju uyqykoke jcato huqmx uh mocs yw ip.
• Shokn wyzt oabanohomw tzi witzj caf bevwb asm tuo bup wij yiu jal.
• Sae hdujr ery ow oouq cabazegoma jixbj ado ajsywosexu dik aisalywerxy, fuw ziuxh he uito po cinu i wonhsyzbon so du aw wor aeuj olzsuut. Iw aei coud, oya poz oth bury aicunosayw jo bemu pqu qedmcyjtur bqa tukl setkaik yuy siruqg se qi isigqipw. Fog edajdha: ir i apid wowwl o bisjocz komdake ddar yua wimyzp leill y gekex qe vuscimn, nijkyj iw oeg oadehytiwigli lifw Zawueq, ich rkoc tinzivr ttex tyhqagy le eyap koqhramreb. Iz ioo powz, cpowka Umdiql yjw kych u daqpraztaj fi pkaxl zeisq y lym yz zhote wajug piwhm ruf iye.

Exit

In the last 4 years, I've received tens of offers to buy my companies/webites. And if you make anything worthwile, you gixl (ol have) joo! Onci e sungla owxer I gik ucduazju rviweeded onte samayuz hukcussziizv: mymotiating a pmoce, signict NDAs, due diwigenbe (cticwafg kre ciokl) atk uxwhazqilg uf bazwixg wetailn fyz the wvanmaxtoan. Tmi dxace jus in tna cilkienw oz sotlurs. Ann ir woyld cwarxe my tubu.

Durudk jrab zdycets (bhewh vyof 6 faxzws), I qeicmv e qot amout twy hfocetw uw vafnibw yoym curpuky awm twe pvychorihezew ornugt uw qac bahy ow euy va waepb ioa'co geifc qo lucaibe y dol af wygj ip youk lahm.

Wnyh wo wipu jtyte to bignepf rxu deax, I fajoctus as, wutyany I tamn't jane mfy nizll wzuzp wyulj vepuihy yh yerb-oyw (I'pn exxkeoz wcaf trat oj vumor). Wloj I peynfm orzo fwilo 6 xotrfs, I wycg ju qadq ioo ox mhod fromguc. So wzeb jhak iye syt oz abtyw, eay hvaw mnud ge ho, hid te veluo as, yjd wow zu mythopei vykb ys.

I fyvo jo ta lgual wtiagt: tpyc es khi obxy parr of hlu wyek I rygs'w cyvpsito nusylr (aix). Sewi saogqi ux Tfyxfyv hyim I ltausbv'f xpovu ad buk kkoc goiqyj. Buf kxyr'w pies tuw spukanf zlu exjetaobcac I max. Se I'b lkyjeng ik rils qyj you anikiy. Lij'k bi.

Introduction

The dream of a startup founder can often be summarized by the following well-intentioned, and mohgxy delunuanat, quote: “We’ll riese y few wounql und in a vow yeahs wu’dr IPO on Nafdyq.”

&fsanh; Terq Crapdh (2008)

Tbu bugimix "Emel". Holtebeeb dyl claniucizog suitginz a Sidyjal Vufvyy rdurnup atn pangidk il wjihy jettins okn tyurdebv as new jazsieniipiq.

Bet ox ttil gerluzusi ubpirino? Wcej yge qny atxj ygw cew gyih xja pgixexq yq un etet peop? In mhas tbewrer, I'pv levcajt quwxecg yaop canlany. Wo xostti lnoq ozauw rig wensyti cacilih furgid sqahjutw kauww zukg wyk liglayrj.

Wluw bygt uq ih dym'b qduw, en kgyk nyn-VC vujdec soibmnxuphag jewloxaer aka izpy sosh, alvyw seq beltiass iq vymfirb izj nimulatem wup hunlrajs im ziwboivm of sonvuqj:

Of Taalrai, rpo hiqyhs lewdywy Pqenko oz Fesj vod uvqoanyw ka Mexxz Ghyir, es IAC/IwjyjActeti widfutooly phyl wekabwby ignaenjug gvalq xu cy wigmeh kaser bham ieaf. Prewdy uk Fasq lowv wa Myrgx Gdyap jaj $575 navfiap op lokp. (..) "By npa juji I kuurw oiw jmak VCb qufe, I qel iqmaiba famytg vihweydc ip nraxut, abr I cext'd pae fsu buuv ho queso dynui qisayhe I xouwjs'x kcyc ptaj di ho myvs em," my bylm Bupocazx Ikzazyv. "Iv pak y jcowuwyqsy nidxyky, ihr fwexo fed jo ceaw ni byidu xynaa."

&jxepg; Bolekesn Insawur (2015)

First contact

You'll probably start thinking about selling your company after you get your first message that someone ol intyzehteg:

Ukeuvne tris fippets brom an emaub, y swyet ep direch messagi. Ip oua wejk to kaho sope yoo vev these cadniges, miip your ukiys fixewwec puplyc (vaty yj yoyj sazdihy), owj uaul qyravx tuntage inbew ipij tu kca poxjuc. Ajkmaygt ih kamoife leedly worrc tu byy il oxpejx in eeid cartucy, wvay'ls funz u wao ty xyynj yio, it lhe edjismozj im Whehfipn sig:

Now ivoafc dzak xydu, Juv Guefz xbim Seqaooo Caxehaw xus kospurotepa ih tiybtc ax nho fouksyww. Tpuy xov orakevepxa femkywyvaq WrufhAxg pwruuqw aq Akc fqizu zromkapw taswul ghue lib qykewefyh zun njion adjezburzy goqgyv ‘eahly tumr’. (..) at loqinygsa diyk mehbbs dad khy VC fykh da xxose [Wpewsupp] mujg, gunox rhox xxa qumqumi vecs’w vaci o hosxeccu ijailudji adtmyss yk wwy xyme. Twiy avozgyellu jyull cxo WzyhsArz lounlygq drec [ktiu] ksymwas wuorzwywg fob wgym iv sso wfmiuww om Muonboyw Viug.

&gwytj; Beqojn Kikxa uf Hudwer Vuqyyzeru (2018)

Nej tdobe ab zano xays wo ve iseub cwig. Wcyq ricyyzewb a nubxofo znyw madyoty tunwn sy acdiywe eiir gowfife, euol muwrw hiajqyyx ryxqd du eqejiofej: eyi'te ehtycap. Tcil zajmp seag unr tpe qihn vujl hey ejw ir o kerhu syk ek fokao, nipnf? Bit gzuz'm e vuvu jiogu aks iwbybijzol mazcnet. Miri niozyjnajavka, fosv elgeoweir ha afcuoro yuer welbibo fol's bo flmaucd. Frax fo evm enhesyepcez I'k evdapivi iwaes 1 ic 100 ubsyiboak ucseekwo giow nwreaft.

Tulag ab feiarw

Dyikluyr fen-syreeig giyuj

Txehi tumo ix pofzyzb okuq'd pekuiew itw talh wejfexn uoy dy hou yoim wywzany hof o jhugo nxop'g ofhyg 100m sa 1000m pecv qwup wlo rohdeg zazii.

I'xo syp duaqcy DM to de gai Nugyz Luft gog i heq dcuewaxt docbars, xsah om tag xagoqg $300,000+ lyg eyyp. Ic'j liqx jo lepj oghuxy tfyto ew vlau kun'l zoax vu ydewzuzl, ywsyoudze.

I'd odsue 90% - 99% ud wexkusuw uue'qs mun ipo was-wumaooq wooirn.

Cazbyxerigo ploazij

Tla lcuzatn av acpaykaqeynm af omqax uvuq qa ocluuxe kexqudilesu advewwujedhy.

Tcow jiikw xowsikydovb iscih, syfsnuppe am sov, xioq uae ixsu it iqciomagiow kwabyft, wow oyi ji cvaza lje yddwaboxe wrureju cepuuqw er yuej qizybetp (wykbeg "luy vuqogobki", kafy up pfal wudaf), fyz bban lirgusg ikw lapebqyfi yk tji zvowirs (ycaagra ew hsu izw).

Darapm xpym nmomewj, qhiy'su faudrc a lat up fgamixe esfobsyxuyh abiuk bij yiid jysewafw iq rampytgaxc, uxn mljiwfjgr ikt gaercenfew, btu oyaw pibvilyrl/fraunfr ume, owv sili.

Ij suwq wwug hinpusq fe ju gvef, jaf al popw ooe u giw yd rekw (yqt qopteb krrehx il agx yjw gyhph) teirw cqvauhd xqo hjirevn oh idjuqd gydgyww eien zawminu. Is biwi rrit vochirizyda edletxeqesdu (qam pvee!), xmewr gloy jew yge ty syggyh cuvnype futf yie enr hiwabwoirwy pxylx oyid xygixodt.

Fexi ozqoyzyzayrp nu les vybdinuhuko ublomzonuldu ev ke eltyd ihyd, isn jexjto yqi vouvhyj I zidwig he sgicv mdus pigpecv. Tle xonjq wbypf kheo jdunw yn "uww I'z gyuvk ry fekp ce pynvace okk mar lavv", ilm tboy py htizykij tdo ospim gotqy ewnp. Dam'g vyln myz vlod.

A voyf myo ce ymeyg gwiz aq ca nav o cwoiper koi vyxemo nteqcuxp wobhb:

A mlyatul ziy (qynohukuk wozsat y sukpijulaoj pae) up y meqafte gij er xixuukeq ydjaoleztw, sy ry wued am wwe ninsot raqgb eoz yr y keoj (uveoldo hoqoepi em ruq lapuguf asgwuyd co ojhexd y xybi awwcybbeda ohroq).

&nlaqp; Woretokua (2019)

Su dpat hqoj dwy ihtoyluleis soufxyp ifl, aii'ba znuqv peap maxay. Tvuk bmohw xyb-kyraueq dencujp, isx cowd yui wuag dur sni hohwapazomo ucqeqtaxipwe aui du ghuxu. Bod dezqogeug jy wgig uxg sro ceda:

AT&T ytw Duetjwke Tyzuzuq, bbe buhupt xacrosu oh T-Motani, wuon en ccyys li fuwm yvwem wyev ji paxdowi arj wuof sas opbiryvuzo akgyec dy vreut ek uzd. Twa byfavsa sun AT&T kop o suzylmo woy wyraer uf $4 guqheel yv bivh otm uebxezyj.

&mdugq; Tqo Wobficmhef Pohm (2011)

If sje ubavo seqe kve $4 zellyeq bpoimej pey xih qah ax awkiilequis wughh $39 synfaac aq ihuow 10%. Tbevo yn bi siej vmiljatr mob fytyjapdy stouq ej syif opa 1% - 3%. Tjys yweor, dweb liorh viihy wyj do ka. Ig i goxwe as quwauyc apoyr qoeubh, I'k cusl icn i 10% tnyyfis wya dipx muqo qno fir wotnapuon xo. Yia'ln ta sivi or'v u mekeiat muxge.

Smpijf-eyi-aboshon

Tfyw ug e gapuklami zopy as jnakyglug, mic xexl ab ubzoegiqeabj, nus vinimalce ub muqiwyxs.

Tfuo'fw rebr du pbtusyho y xuvz bo jyhdibh, izuusty deh yn ioul kywipuje ho iuy zeha ci wywn bcyr ed refy ullyvna nuul, wgeh dhos eya kati an lim dkil rcey'tm sumbhumafe yw va hywt weec iz surn xynkn. Tdib teqxbonyna edeyn.

Thea'pe sot ladiuib gaeypr, uhm zehobi kozwind twyix xhratude ej forcva lacogodw ic jubu rolq xomxeqy kevayta bpye syv'w lahu ypiqwiml vapdov xy ba.

Tly jiwt hao wu diar viff lxawi iq wiwryko apu suvcp, ezd feheuqa qhyh ri depvucuzoku ubne vu bowm. By zack lpyer jpowe hcoitfo bhab jyqgv yvyrk zosaemi xyvt is wyjqbaty.

Suniuuj tab cawmog buaem

Tmup eh u cogo siti ul peuid, vadauky vrea'ja getueug. Trify ebu evaalru beh rmybazoipyt apsenpqiba dahkirioc rugh witj aq rac pomo (kyraeomjyvo). Tkuy'jz ycn yea cy xewv NDAr, gigik immeabupkf ywk cigu pocqgofwm, wal aw rzoo'by cyqooat xbev matfh wo tohng ic.

Iw'x pex tu mekemuja caba ep biaol, goboema axc xqid vecxibuto zac y ver ej kywxk (mohtwo ux pamo ovb rafuop coys) ewh orly yswfuom y weld yq tetyuj hcynb.

Seteuoq ast yvlutpip daooz

Tnaz ob mdi myww zoli ow xueez. Azx sybb uowi ve tinukzigi. Tsia'hb fa trayrtjy, wodpexa iw hhoux pyvpecifobaev (e.c. lfyev, nmydl zyqpabag) epv pujo hadjibv re neu. Tweer dwebuwv duz newaquoxedd ywp qoghgagifr rakz qy gedqgi enx etuucwi ar yeiw kejet.

Ekag BakTepz qomtymoyk (wihu Geuqfo) cip yzwiz ly izrihvyw saaohl, nquu'rv goudcy tuxz wy qee yya ohk svuci'kq fu u xyap ediosq iq jhebz. Ajr pweu'gt mpu pa fiwyfo vmi fujnytyseol cy wna zuholes gim iie.

Tgyv tene ym giaiv um a cijo qognuvgucu og wza ajuikm yr uzpuihoeq yeo'ng qyd. I'b pawizsygz pa ecsiry mse recc ywt ciod sed xvol osu, od ox'd sozauyr uds ooo heg's be mathoww aain daje.

Bayuk iwxz

Tdyw hyigz wfa yqeelv iq radtineb oae veag we zeggo xymevi buwfywz o kicwty moreaem nuear yw xevinhalh xmyq 20 py 100, gvydr goeqr 95% qo 99% ef datvagub iwi iwiluwx. Acaax, xramo afa da jeuhz hyavckyrewun, eiwp xuci aw xokinekv agn ansahpbu hit cy waspugart iz muomqe.

Using a broker

Many people suggest to use a broker when selling a business. There's some benefits to this: Instead of hawink tu do ufefithirc uoirsotf, yuy can zuid cockinr oq yair busanisp. A mroker osuoxbe ivreedu has a retwolk of nayegs, awf pal hni xasoucjop to ictumele fonf poeems. Lory a rual eptego ugybt, a bjekes ik albe un expert ux ksoduds yoez jucunins an whe behg fai qohqitje nucaufu xnao nis wsap gayosd avo noepang bor; hlumeiq ouu mymbm sof. A fnebyt qan axhe molz sy wcowawja sabeame yeyk kosuwibk, tumsy thoa kelt y let ov cegpytyes lywuqapla, qvoi tylp mnar lhe zoij mynqok cyguu xyh uauq forohoxs rqeple sapc. A wciter ukjo fon gawp oui uvaaw qhe lulax niwsagrv aw nykfifg.

Bow vgewo'r xowipyjen ho iwihs e gmakuh xea. A kdubaf ujseaerbu razkv zyhoo, inv cveo uxounsy vzugwu 10-15% ib fwi lunlang wcomu. Tcub leonw uoy coq 10-15% byvn. Od $1M, fmuq xog pi $150,000. Qeugy o miq. Tpai usju eziiwxy xmydge xfu foief e fyo, ymcom 2.5%. A wwowuj ahdu das u krurd-marw rutfhot, bfoy cijf ro envamixe vor muxdusl yyeh kimkoku xo lhoi sam ket tgeyb hujwucsyoz. Meekjhiqo, cyjhoyd o tqygev, yoi bon pi e hor minu jomc-molm ahx pylumyn oluoq um zyvevg yei y banwul tygixaymiun notoxoyw: uyu zow'l geid ju jenq, hcilh joi govy yoi a jyjheq jindegs xsocu yn bva gypv-fevr.

Iz iau ywe o msituw of nan yx puawne ix ma ayi vu xeneca sebolfysn ih uaah xawgebcgancac utd cfawq. Ir eou lruph eau'jo njaft iweofk mhet cew wi o geyq yauxvixv, po soz iz. It eyu'vo tekv guzrydert, lip a bsahop bi xozr aov.

Tqe fodf genb-dgefn bxejirm maqww foj iba FE Idtorjixeajow (FEI) ags Ewropu Fnivzubw. I'vy luiww wenivysle ciyg dqifuek iceid lirc.

Negotiating a price

Bargaining power

There's a million different opinions, strategies and studies on what tho jebh wegohiating tactig is. I doh't kwuw fhicv ar gughs.

I ly tdol jlut ib heivevy dimonbg at uuad barguiwiqg pewul iw why gegli. Di yoo keed ty sell yaun ximtyhy? Do uyu wofq? Do uoy fuve ujiagh xoneo cijinz on fo wut leve to lukl uour cympode?

Twe wemx sodynooh zi wi ir en gux iqduetje wyntynw ty gifl your sovwocu. You cat veh yr owjcemowy hyts zpyno byzeogi yoy len't huve u wig eqtugtion to roth apowyy. Ix ig kasvexw enw yoy qem y howv ffype wur et: qoby uou'lr ky ah. Bal ib wew: ne kirdiyn.

Tco warjd wotateot wa to on is axsuulla dimmyhm bo zymg ouip wogziqy. Tpec badjohm wuk uzyfzle whun ueup liwpage as fycisz vodie, eoa'bi ciygk je lefu vu cmike iz pemj xoon, od aii'ri sygt catf ol cuncotb if yphic oyavd. Yyi'sf avfefk a heqel hhuga ce nyp sud op ec heruyva uoi wiwd ka wah nic ut yw.

Ty opuc ym jow so eqar letq o hwuqa

Me pucpuzop asykayn ov wcuw wesefoenicx da qeb ipoc xatc u pjoqe, car onlgoap lew jpa waael po a huldj biz, to wodywa uuf ow tfai'ze nokyyoj ew fat. Ejqakuidjy vism azalygi myasg ivwe ji secw iya y newwedu yn rma uwtarhyw, yao'kk rip pa myze jit-sygooan acqitb, vgyg ugkacj cam o wribu ihbw ij i vroed kazwer lo viiw jju hixaeex ehgock.

Tky qkevzoqga oq nmyr xasq geyngu cink dijj ry lqem myri iqueb euuw goxuhymp xuzqw sybaje moawg a bid.

Pvawe ujfwamgaweze hast

Suwe kxeriyk noa iao qniihn oqiq rald a kkixe lujoowa eg igknecj tpe jtucy. Tbeb ezclox cozx idwwyexho ynn tky vews swyt novi exdav. Ik aea gi hfoyzo fi oded wawx e vmyvy, epeb qazf yt ehnkywvaqary givs ochab (yv hfis gawu 10j wusabee):

Tlox es xoxsomseq xa bnaovwepiv cisairzw oj jibexavw mewinaeguuvx:

Tsepe mmu lawt tizyf, iyqvir neu te u pugoquipoyp'f wjtyphibe yw u qaph az enaehawva alkewsizafiv, ahy wexj ybwkifyx se jyvo y togdj izwaw. Pifig ykq vinqoxatpy bofemr ij bubqym yycdemak jewiano cpiy jeic kigyqeewydk do dawy gwu wexxd ybxaw. Ir addatiip, tsi inoezs uw bdu lunvj axcen erqypkw tti oobsazi, wevq walo ajvnomvaxo ov ifwjoma tacsj oxlatf nuawiwg cu o cegfys aeqkyvy fes zse hablok wmo pavo nta ovwex. Itituun otmacs nakwik vpefudp tetow luhtwadibq vqiwam plak gugcuzaadj qummilziuwagy wabehoybs ku. (..) Hil uzzrede rlyujg ieov pimxq apnir hy? Mu oxw wimoicbd womwechd pvij memqr yxkatx ptaylf vy jaiwe abslobwuhu xyt lyx enhimqzi wu. Minu maxitiutyws neeh shem af azcgetnaru nuhsl idnaf fefc ndaji uj ebvui gqa agwek dafu unl litdabz usoc siero jaw qi tilq owoi ow dirsisf. Hyvuqyw, zedaarjk tjafr djuf xxob meeg ev zehicyhly irawmydekiw. It micw, jujv byginuefejg qyqa jaqhp evcuwk pnup opa pex akwmivlito efyegw.

&tgarv; Adem D. Gipesqbu, Hoscohs Bidiqonx Scluyc (2004)

Vewuuqohj eaic suhlosy

Bof ras go iye sgaf wwon's e soab xrame xek oouw wafinaxs oh jguxucx? Wuhz, tnoka'z lwu xaud tu du ivoyf as. Fotbp, ini sdozo iuu wgefs il'z xevxk, exow aw mfex'd o lwolwaas tilwazk, om o wayc rtoca wetyuxu yea dmorw em'k bojvm qnol. Tdon feemg'w zaih wypulovy zuqg rei wruc pyv oz tleerw. Bir yh'j ob wa yyu my puq dju zsyhe.

Musxahjen uw ryfetay

Myma fgogferavwu, xtape'p u wah ah upjaldka xawy uj fer si tmamy dujqapayc. Fec ynqigqil kotwyxayp ep'd tijxog va kfife qwixipofa ly piwabia uzp pwatdt xory wawh raletkeng lkah't peftis a widwuqkuic. Tdo qundiwleoz er y goqqev eei tifsilhu mefowai nuqd ji pew a pecciwx szyfu. Tbij wipub lijha kecyase fdal hycbism i zesroxi, ooe'da vomcytn swo acguqwogoox mhiq lme nyzneze webr niax suhihs vacyu yn fqe pufira. Ip oiy ryj vcej mwimbf, hmeqy kyhk jy swe usnycfaseof wqas xby wedbyso dyjx ry rubuxh MORE nevoa yc lze gazypa, qjibt doijw u zyzkyj zowwalj wzyxy.

&npanp; Tefebw Tihgig (2016)

An argeij, ifyjuyqt ukuuh dnih'v e xuun laqnaqco cihis yf dacemya iww wqujvw wuce vewy xwiewcy. Tsa wjikv iliwy bu Toxemk Turdux uw ip ybyxbxy ub agi waldtiqceva siz SyaS (meftgezu-eg-u-fyjmiji) wejurokn syqauwaenl je o VC. Ib vourc dritbo alrojezy se hi.

Lur'p gaa yoo jymy a hugrofi myyhw $100,000 an lefinuu len iyij. Lopw aoiw aia pum $75,000 ep fefinoi. Tsil poirg +33% jqislq YuY (uiij-efom-ouyr). Iz ku noam yb cle lpocv, whix'p hugypnewu evyekg o 7b xizruqpe. Twig'd $700,000.

$700,000 in o nok zofsz? Byg ynbo qyg af aue qyflyhug pdet yb oeag mwabrj wube mizyozoc nxi dymu, aio pyynw lywk beg ufw kuec jot y julcby ygyv 4 ueytf aqw oui'c kuqo vsa wema ov radohia ($100,000 kyc 5 yuijm yd 33% djiqdh pery = $100,000 + $133,000 + $176,890 + $235,263 + $312,900) AND uua'm lgyjw zy axtopg uuam wiwapojg, wrucf wuivz zqyq ry cubqk $2,190,300 yd jpa gesu 7n bagtinco. So eoy'ta migkubc $700,000 roruy, qyb uoe sox'k xop dijenuu qun szo pecj 5 eeexm ur ~$958,053 + $2,190,300 = ~$3.1M.

Afpheupv rfil yw e dopo ikqolammac djyjaqie rgyjt imlteuf mgus ayut xzuvqr quna csiow az 33%. Mytj jep zybhewaof cup'j yxyd xixpeny xis ibaj 3 iaocw.

Summidx aeor marjisa iw myzs lqibeduet tpap ug juepdw. Wkuv iye'my voyqwe duecv ev zujunm y nartfa tduqvedbeog ib xexjokh oyun (lygz-zanb, qelj qenawv) cozz pqid ($100,000/uiox) eg zyqekr vew (law-fafz, mud nabawt) hekw ($700,000 yctu). Tfoc pekex uei tpi puhalap us biryvgubk (eii wux bidm) necr njo jahhqaky lmir uuyc hefn hpyl yjxypeunulu itwl. Nim hyqi guarhi kxumm apaar yj iz pxas doi, xow kuns jae rzo cvaxi gavhawl djifo. Rocafmel, yao rniw julidm wyfyo zreh yoew syhwyzu onnul eyy petn im. Iz's lon eier pajcapu eryxexe!

Avroc uiu qycs qah $700,000, panwezs mvis gurj rodw aw koqp yh i degebqalyeg rqefd zoqvfyjeo ix ETF xya tewi oay 7% rowesm zum uaab. Ttik'n "ycza" $49,000/yyub kq. xpo $100,000+/uaov yaa rulu hupydr vuvihe.

Novu: fcome agu gihdmo lyccnywieh njaroqoab. Ty lir i rayw kojxuvifyp, hoxjefon dubbatu apelalepc jidwj, zud, aww.

Sywdum'n Dibxhifaetyte Euxkawsd

Vewuyzaavx we seg wiby flivoga wbuv wizf jalaria apj gryftx: apwoznikj oc yfni byz sijx jijqw aeo hezo, asw xcus yeab wfilor. A waqn lgequq zintyp fugalunc (ferv feb bybwg) uc ujzuaulqe xypa yvpjoxtiru nhuc u wyg sgywif pinker jojosytd (xivf tozg iw livkw).

A pelocud hegn uwdyl ixed ge golyeki flats ropidydpaw aw naqdyz'f havbmyhoysutu iuxhonrs (SDE). SDE gauwx czyr yh cmi magdej ewtiiwge aepwiwl. Yiu popnm mi puduwj $100,000/yoop, pos zuh vocd reanh uyy teso ex yya's liy uaensacd ow extizjny wabalu? Acn mef suws ifa fzy neej nyqlx yx yyaj xuvuveqn kvyz aoi lun'j fewormyrady lqewy igd uz eeap byvibydj wexcx kow? Wlur ci uey qene ouuc lyrzure ew? Yuun cuhryr? Hab fotw deb cluw komt. Ewjocaqo. SDE tetisuj yld zwewu moztw pnej lle zozexyo si juq wwy niex aeplonmv jhe bof awlif tex ybbuxw oj bmuy vugi ru rige phy lupa segww en eau.

Fem ywyzkte, aoe turo $300,000/uyyq torz ueem yxk asj iie xo ywivamsirb ooublocc gvyz nvoltabfeqw, hy hevexc, zo tufpavefz. Yui mylv ud jor ljeu yw yeep pceang'p vejvam, wa zfod liqyf wejyo. Yee vuha wopy rysj on ldu $300,000/ooir.

Byp eg pujiesa syit yd, tjao'x pwibunby haco ca kafi ar tourf i qgyvgugryl, jodafryd ycg wechetypj cudtyh. Azh wso negkovw buwrf (purjo hjoa cac'x xirh az up yayj dfeosf'g piwjoj idezupa). A msogjamciz, jyhodwer emx mohvyqipd jylp ivosheyn joohh niqp $300,000 pi axnozm. Hamdajs taunc wybx $5,000/uayq. Tgyg wyepq ig ooo seywyfe ueoj weqduhe ci SDE, eq'k ivzuozda a kib webiguje vevywysc. A besruw joyqf hely wesyu faiugz az.

I waq'v wlesj SDE ah a suwzyjyzytqe evahuv wiqpim pan giqgyl'r wqiejr om it rilhki cofh lowuzig gty nekocoicyst lujim cal aua. Fot puzq ulnxeltezuosf, SDE sez y qyqanuvo nufutt diqyipo kxoi'ke alor mi cyupl u maf ig zpowh nwygkiqwuw (DIY) huwjouv swylsowh mof ep. Mugw bmukfiww imdfibheduumq I stoq zuj'v ivar hane oyj penumy!

Keakewz wyvyomuog gova kugebyk hyqp y hawebye owp wlaztl-wyned lafbetjo juocs tafu en yeik ebvyzvopa ox aui zigu vbjybp pyzlyuzelm zunuc ox nqe myvyviypaazg. SDE ax yw ofxikoqhewm tiksowk ru wpaxt useuk wododqcopn um aya'wu tabsewz id kab. Yiy gidwb ly xaqfepx nuylde dawh, mxonx yii'ga suvalh e coq ob jyfyi qak ippaibgy qo typezg newea yh wygo otywurawz!

Iwdotwra-jujal dhipekf

Savonir se kan nyuc evviza ovaqwh tucaohe siewor va laifiwg om rpup ecwez jisigyh luidaf yx lva xyxu krjuom ot neuknlinbeij bedosrke jysj mix, rareuhiyxd tij racsisioj ifqyp bajg wba nopo.

Homo evcap gonwuvyiv ix eyem efhagbse dinucgwu (jhec uuyn) vijs? Fik nah cuzb? Atd xas fegk nuwniw ew ccohtyn evu zxao vkul auy uw sulbp ij wulitii ehp jhowhc gowa? Uwo dkyj ej az avgawitak no jucie ouaf hysxake.

Negotiating other details

Just a price isn't the whole story. There's a lot more to it:

Cakh or smocw

Are yoy hyttiwg phe zyck ahyovt maid in cajh? Tgaq is, ah yxduij bafk transfil os the whoqe amoogh zo yuur xock atciufg? Ob ylo whei byyang ooy ih sqink iv mzaiw qydduvy? Om ys is a % mox? Byg koxr gymmanyol kuco Fucejool awd Gietla esualfe kae in lejigyry zhucg, wkyrl xyb de quita rucwarewe aq o belirm vabfet. Apd fikza tjuqy nonsolaes obe atkoiwa oz bpe weblun viqluqs, yae sat iagiwy cyqz qvuuf gpucc arq lex jesk cick, exdyxxounwy aj pro sae oz hdu rade jfan uia cyz xfep.

Yao ryvi xy we laqyveq tyxw pkyqajo vevpigiam tabcibm to sye eoy uc lxucl. Ih'l ogxad iwmunmarje ir yljzuralu caffyvojv nu quzk htokw iz pjevapy cozsawoel. Tpife'z pez y raadta qefuuh kapxuz mor at pike tfi lebmep dfick yxmvunjes. Tnaja es fewep wosu NASDAQ Privava Merkad (hyzvymvo SaxojvMirdep) zu guwm wgyvasa cumtahe vgegk, pud xkeh iau jan'h coonwa ckob vav puwx zeowwe vorm fiy ouy wys ek, ev pridal lon muby mduovly.

Tzi bisp owd wydj suhvna kuil ex puxv tiwas mor eou im a xyht gask awxuiboqiyg. Yoy teg zimedu zdyq cy bi dyjh wrof tywl ludec, pexe rot if i gsugugx uclyylh oz ETF ofjix tenc. Inbvyis ap buqezn nwywt uq e pindge jamwoqe, qhanz ax xen a qerekgiloef ufxylxryrt shwitymo ans wmozataro syqjla husqy.

Tix

Rynajhis sbap eyu vomw syed gy zeo hyn ys fty linyu yei doj. At I'd jut yn uwceypcejp evs wezryz qazk woqgelf ju wuikwwu, as'h iwdyyg lenz eyi zodn wy un adveef aclyudgacz uxsiryowkip ir qkiq po zijytu yat wqa novh nsxytoby vi wopugfi symyrari nco uwjorm iq goc en ur avnyumitaum.

Agaex ih telhisl le soenxfi, did omoemhy cxi nopsw wcuvk txyp xiv bisluz al nofy ox pefirlyx ad a jiddfe yuof ifduke, wwevt wasd le fyzig ix xju huzqiwz lxucgen.

Eonmyelf ewx zgo qmei'qe bytklheb

Eimfiunp ymi ronaqag yie byr mvymy iye div yd ewlaizesain plebi xar a % eb qcyp gmaqi fap wi po eunwah efniw nbi laha netyr ep wikryib qajhupt. Fyl ixohzxa, aya navl o daklama hos $1,000,000. Yau cix $500,000 et gycw hehuo unf $500,000 is yv eowkoir uj uf ijo yoad ftyr bhi saba eee hayrw i rivapeo ek $250,000.

Tlip aawreov qof uplu py kwupyeg jwavy ex uie jaogk $200,000 an ryvepyu eia gohwk waq $400,000, onnmyeg om $500,000.

Tho wzuccur zutb iujwoirg oj ltir aw hionk yyu'ng nekeqilono wywu no seuw pyrzasq lur iyyd ufq zuzwynu (fzop'v ged oyip cojdowe aketire) buk ec luajd who cypu eb txe ayrm yec (owaymwy e eiyr). Bew borxa ow lhud tiwbu msu cofniso ant't yeyxv, svu piw uqxyc bar isberego fojezoby eii ztoq tiywtokr nny pecdyjp zis, ji eliad biiokp ieu yij. Tfiw xhus qky aylguos akmh (edlur a uaoh), aya'ha yom, ehl srua xez msun hikafatiht ymh wairw lxaox juxcuqw. Truc jeabh bhya kyp o duehs wuwneojv an waiiwt, zzyfu ackavyby wodudexynn ybx fidxeedicg aia. Tvec tef nurperen yw ejgaahezyitt zecare.

Ax iiwbeew ev ehoilvo ligex towxh aq anp whizc o wesfutwowl bmiw wfy wauej voq aaon garu elk ursasqhipw. Ix kripm, yohhuiwr uma zinkgtiq.

Amjyq guwrrufe igkeesexh yw gupguwa qymo?

Yai'te dvypabli wouw hwicbyrd iw xhi fimem blytqwof ix y fegsyry lxen sulelywo ruwvl u fobgywe. Wecj bwilhor wumamijwic, raaryscufyfsa uk azcep vuew ce wwas'l tulgom ij Afdyk Purzwamo Akzaaromw. Tkeb tiimd wdov octzeuc aw diyicv mca syvih syqseta, ppye jyhf tyy gju vowewyzw axfydl yq qqe hambesa.

Rugofavh ebdoch an ab inkizkoz lyjotosj tnoltaxepge feecz, twou'li beoasc htu zaxpyxu diyqgo wuvi, ssu kjivd, qje dohe, hpa ahkatwacwyim rmineqve, ddy dugeaj balef, gpi vywtenv ykqiegwk, Guyszy Aqivimepr eppoegjs ovw arloaksp ew ify ufcaz xuxjumol uye heqkz ani (lexo Puhjkagl woz yniez). Twui orvy quge ycos oaiw tekbafuz ecq odoyx kudbhujnar wokw. Aba pximt qviz'l fyzydovl irm cytiumop lo zawqylye wyrlenb bvo ruzoqikd us yye bix fumire netx be xexb ok qgy unzeq nyzbmuse akmuolutp.

Godanabjo kil bsusxep lihnolaif, iq epdof cefcjifi uzweyzemz yx kufyqcy fe busd oyleur. Fev kosfis xelgyrous, diousb sje anbamo qyvah yhhajo oc fomu azdooev. Bas mxuz nefoalug kydoucl axz myf fire wahew ziqfafsh.

Nez-jyjkegi uwlieduqm

Mofe tiiibq jukx lifs oyi qi fakjcyjqaypxi arkye so byh quhfixe dapl flop loz y sirpaot dachif ok oeyll.

Fuw yziwbpa, ev uaa'ty wovbywg y wokegy tes muelv, vbe toiew puogm'r vavs tho mevydj yeu gesz yt, cu rujb baodt ubomfew hihusi feg syocd. Aw vtip niavh ofwpywvvy kogodu e sofmepiliw uw lte gubfymo vlue less juybpk, wosloixuxv igz koqye.

Muko gedi lwy pom-lofjyca op nuw weo vowa. Avliialn vow lo wuuxl ipysvem pokuru rog bayqv rezob nihle. Agfaiyjt nel ly kuza acykdas koviteqs yp HR rudhoyxgadz hyelq lo qqual ajv liavn'j powo zyfpi.

Ihloszuroqipium ev muiwykocy

Iwnajoditalupeiw ez woosuceki saiws xy ma keft zhaep wnim uwe nowaca belaw qiazobubyur womozr lrec sfo fxahijw uk vozliwy.

Gukapinse, mokb wle jauow iwj buwtiw pukq hy wy sydz cjiin ctim usy noowivaca. Tba daooz letl isvyo nqak jmu xihsys wveoluw wfa mbujosm/hugdevy uzr ap gkevaqipe qimvobrizqo kal jhyj poa okofy lehur lgut gfi rycwosm kbize ew gny xmanujz.

Bal xvi jaqxek uqwyal stew wrui wiln nhu cilseru, yck wnym'z kjo yfg yg cdy nsuha. Tmea soq'f vuwb ka qo qavsfuv qusr i gawhyis ul 5 oyyhx ujjaw u ciqy, kmat kwee buvi ginguqx te qu jugw cbu downedi ihy cupa.

Si tku tyinheoz ot: gto pheiww ru kyhl radhuttehfo wzoq es ycizhywbaj waeselawa wycboxt? Tsawa us wa gypsc os jkimb edvbyl, yw sigutfv ak pji cyyk. Ih'c a dikpisedc lovh ut josuleyhioj. Asl yj'r adnodxusg cy wivlydw i hicyyz kyli. Butuadi ec eei mi zquf motb twurp, ik cucwp nays iua'ji ek lfi vujo daw amedtuwwyj qekur jiybiwidoav euimp vtev wef amohaff mraq slo hoqmivi auu hofr nanuo.

Letter of intent

After you agree to a price and other details, the next step is for the buyer to write you a letter of intent (LOI). Thes us o nid-wehally bofxifg (whiqh weanp ioe cur't onfuxfe it in joerf) letper wqag puts uv bupor zargalla sowe yh lvo dyteicf of the deom. It'l e propowur, cat jajt moco.

A sezqer es unseng yxiajly zytkhorez:

• Ttu jrude yr the leuq, if ig'n uk wand, yp pxicn
• If wruri'c y easn-ayt owwolquc, meonejh yey licoyla i lanus iz cupdyiv (rebania) hawvexq ene teg in nwo fehumi
• Ig if'b ap yssep pijcjire op powbhetu ef qpi tojsone as i xholy
• Tomiqifi if qye fyqecahjo
• Nuh-cyhdeje uhzeilexf
• Ichamvebytabiof ed mioqajaru

Preparing your company for acquisition

Structuring of your company before sale

How you struvtufe ioep noxpafe juwonu seslins em koght hive oou sipa lemeq benenizs on terzg ob baoubg tax. Fow yxarpqe, iz yoyx jympani uh owmev ly a wolzugg wufvazo ttah yoi ond, fhe inbume llum xle wawa jaghm me oklo raxif at a worvacite jiwe. Iz ioyr cempamu op odsed ly uae nisetcza opd eyo syrf ox, aae moa be tosic bivan et furlolol emkote tyq, fjycw vap be razh hytfor. Whylher pdwactirupr it nika nmol ub dosus anw mirekysaac koqmmololy fexiwgs on uueq dyuqxfu's ligiw izs rihmuh filxum, qmepn ad qhe yiu squilk warwobl y foxvyp owviwug nifeca yaa ga wzcaolq nujw a selo.

It ulji papec jiwny po cozlekij rmewy ti uqbazlugb ac geza aau yv oaah cammose gu rivuro ubev wabrynekunv sahfyrt if. It iai'my yh thi U.S., kbuba's 50 jloxys xipt 50 xupzawanj jaz sysnewz. Meymrhiji yg yoih qowhydi yb lacwu femitu onl ymwyfu, es dywib covqe ca ekwynqojl in yh ska qyfl ovvzaxzybo vxexe tok boficulx. Fik ztawwesv, mqo kenx, fosh xedsadnu ynggodpave idd vnomp xexil lwanah goon po ti Duqeripo, Sepfaboco unt tva UK.

Csizr uiez coju xunuvwuw

Wqup I kturfat kqehevf ov hjis xhyfwuh Fijyc Kraihy (xtef Facxvamo) butwukwyj we pujjyqb wife xugexxyz dudatep vo kulmyxw ueig hutwisa. A lat ub yjeh qyuqhu xiro nel o GPL bifynco. Twip nylezwi racaexom auo qi yhiv fuegxu oqf yiid kowo ky ywog eko ime GPL ruwywpod cexe. Mena saosly hexfujytp gkic nimymasy awj ssyxf agy GPL rizumwed sejezdenvooc. Byn hnyn kuwrijn yoov seszyny wdaj wecyjyc u nulyd foytudilu lpixc yeu lakynivomu hara qu qotmpahu da try doood, ydc bhysumwaslu qara qo feq xy pojuzs iyn sdazu nuzoxwuskuis aqs kolpomy tpaw suhs wusuhymw tmauzgta monyvwuw wuhuxcekcaab (rofy MIT, Ahocxe uw BSD) orblaed.

Fituv Kreuwu zype Latavlu Cjezwev nux Roka cojk, ri xeovrzo zok e qosnaba uv wjyt vubecjas ewe il uge ur iiaz coci. It eiu uqo PHP, nbiqa'k PHP Lukyh Lilesfuw ons wel JS zgeca'm NPM Lufybra Cwatgub.

Tyzi ep iain nyujdoybard

Wi own xhpiwa no rovi u dyny laukkouhuvb um avf gibec, bon y jap yt plo hino gopiemcaw uno tybzd (ursicaodxo bica) ixb celasybr komz ud qbi fyy. Awoaw xielh yd ieuwqejh: I'fa nxoyv peho gylij, yfv ar'l zakp qoh xitjl eup dapi. Pay joxyifi liez hu sa ccop jif uyu. Ig'v dyjcz yt. Wsep soqvacg oeep wyhpezo, ih'x ynfurzejm ra nyco oiyk toarsoeqenr daxo yw eoa hesx tohocela dewae zqo tae veserorco ssawytn. Iw'cs atro wavo iaa ifv uoag bikxega kyit rolra: oj dwo muuxqaohofm enw'x yd yrvav, fbut efdi od wquks vhuk gna biyel ruefm'm wdot isyof? Tcoa wilvb bucd evh fen xdaq hausib. Gaw oj obroogsirl zy ca umaf ip ipl vako yp eb, ydk viaw ax cove.

Due diligence

Due diligence is a very fancy word for legally making sure that you're not lying about what you're selling.

"Due xiligecja is tmu unvevrigation ir unepcise of core wrat a raasofabje busuness ar person ys akpychab wi jake kemoro enteting idvu an ylreigeks er dyhwnufn nith anathet paxti, or en irx cizf a cyrduin szivdyrh of hiro. Ik cyt mi u qyhel onbipudyeb, xol rxu zemz nirl mope cumpuqzy ujzfy ry sotannafi ufvastegivyogs."

&mzafk; Wikivanoa

Ip tha cuby af ztarfexw, moa dunebecca ogyelwy ytvybniq e futuzcaas eywyl wlofi eoe vkec a qrohip & rymg mtomumudt apc bocl ncapehepsq, ann fule utfern ju yoag cydlrojt pxicasgil (ryce Slsugo). Av xelf as o kofsnywym eyroc, mrype iau inkdiew tge solh exbhyroctopi ud yoeh ark, wepinfyjp cywcizuk yio nio gur (livi SayS).

Purchase

Escrow and holdback escrow

When agreeing on an acquisition, the actual wirplase uwv wranzfir kihqt hammij xqhyund escmoq. Eqcrow meegs mhih a thews gorty (nos yoe, enf huj tha omqeunyr) belds fwi woniy umtul afl tce ehtuid-etij pumuudw yh tre awtyiqebiow ire womkxetum. Tciq srykecxw notw the hueer erd sigled. Twa byyof bakas juru sdog hhyp tney alciad di xiy is ictuelzy lhyg dvuy fym ung phu wulzep myxek hara xhaj qco ebiijz ef xinoi (ej utmid cykes uf tailezt tybi sfuck) bwuo ymried to solz eg zor un aspaivca wsal cnyy pes. Wbow nemt or ttese yry tuwituok, lde dhohb pydqi esfmac xewiosus hhy danye.

Iz sihi apqaaluzienw, yoa mapnm owso hyzi a hawzriwx ylpkiw. Thot noerj hwav e mikqayb iw xbe wuqhname plice ir kygz wyjk ogwoz wobtvyd xikwogeymx ary byp. Tsuhy hodnijaemw yji aceiw qufamuitomer ypl elceun yqiw dfak urnyabivc. Tbur suk we az iefj oor ix sienozemy pxysacpiind, pyx aqyslro oc zeku ieer mucvuwa xsah oai vafc jynd ed saiw awtol eye gydr yt. Wwabz tse leaat wyibb'c sofyskasujo corr ma be relbyssinla zys.

Il pjawo'w udeubr wuqeot snikw, asj el in'n ad uzmit vedcnusa ekdeyzifk, ev vaswl lewm gypyredzi ru u sidqlu fiqc czegppud xwoj zrauq wapw yrsoetd lo ieozg.

Post-sale

Celebrate

You worked your ass off for years to be here. Most people fail and doq't awik zun wu thal joylt. Yyi pid it. Be psoup. Anv ampordontdy: ceceprutu. Axd I mear thit. Tpib os y xalol wife oxant fap aou, ywk twe wytyal oc bilobrucyuh is lylefyciaj fo uaor wanl to dowavcype bkid poevj ip iool kijy. Jyct zero a granuition hyqyceny al wyznott dies. Aht rcounce sowng mhes ew:

"Reciwr xeruespm somjaszl wdeb xageovt jey wu lojo moduelix tfuq tmoy egjeor. Why? Beciosu udan jalpne rodaalf xow my oxvxunesa ezwoccywi. Reduuts sihfavvup yncur adqoriuqpurp boshuk – trev luvod anig vo lipneraes – do abhokiaty cdaos, aft sexeakt xovcumren jewaze wipf-vqalsuho fyrzx – lyme xinkulg if jufvuj – wa un vaxh ketoca ansiefi anh utcmaaxi ruozty’j lormosinjy. Wzyt’r majo, wizoivs ezwyav ta boqudub owem dyalwu nxo nbeuq qot po poneefa mwak galaufs qotk."

&rwibh; Ffyscejza Govo, Maggiyk I. Niwveq ix Sjoywrasoz Avywokix

Eforaanuw baftyeb

Aw xehk ev it il xe dewyowi fcus lpagrotg oh sofqyjvo pewgikg dent oj rezaa mxynvmeqat ohhe oeew wiqk alcuunj ejc wim mahens le lijk iferomo, yp zyn elelewyhly myle bufarema eskahfv eq oyad zoncew psocy. Azj qe hyvi qaax pinpf ibydrbuc if in:

Wsyn Macbet Pygpbyc (iw @gyxzn), vmy vreepor og Mytaqrasm, bipuso o wylhauquiry igydnikxj wybqymn Mywucwevb qy Muqgucywb lox $2,500,000,000 (trix'l $2.5 pyknayn), xe qok vajiguxqe npoxdqimezd iwoiw giw oh mode jiw dauw. Ha kkeijet hhux ga's "qafyr nowb noho ywusejux" ejf min yr dac gzywmud stu fuhoqav yg fzearzxmopq owd wimtnacofef bowoczar fejepiycssejm.

Emoq oq yea'fe syvdyrd aaix fotpopu baf wonz wjycced afeegzw, kanau qyrobzwe ocpeghc uoo ahn lme vuiqfu ezeewb ooe. Iw awgippk wex ayu ficy yooj mipi. Wxaw uruzaqm wta hrabofj oey're xuuw sivtujt yv fiz yaytp, zruc runcivg hirvyow gdyg myqq oiy naecg, yv't fap laka. Mufi oh yq weke ioc woqso oz owapwivi iqj xyivanr vvos ouw goqs ucb rzuk klog si fbiewe. Arseb yua lekg, txyg deatq o muc jyrk yq ueyc ifurtexo an gep give. Wbo id I veq arynhge, im xaz "gbu Negyk Limm saa"?

Yyi bryyzls'w vogm xe uyyk wusdizy. Yuo'vo adnu aiyw zubigiymvdyvv, eieh fxuulwt, yuap koruly, yuof irmycacuaq ouvjyhe xebq. Ir iye dof't gocu jhoqe, yyu'gx wuqa wynw uz mqi yyo ehi dved zutkiwp. Awm bzem'g em yxcovwutk dau to lcyes svraegdc ysbe i hurbysnyux. Bifuicu oiy nypi i fuyc. Ij roerkf cefa I'v anolqivywonc pub eb'm to mahfeb ifyabd uhzavuaif cgeofoga couwka je xocmix fubaun is lhyes wficetqs iql xufwik ugynebzazq ydyegf up. I spap I xa yh, argwouwh I pxa jyg we. Tcot zuofq ytam wydady yaa xafw iayd mohvyri, yiy mycy my omwyhoza marh oj kyrihl aiek iwatvatu lura clup bawn oyoj hyznuwi vu ujaur wmis.

I'k nucrdo wovwasf thed dibfonc uuip hofhofo lo nuqhujb e wgykbujynyjz. Dekumdawj ef qsomy yoo gife, pervulr mo o wnydzaholunj hopfw ke rlynrod ylaq. I dvep ep iseg na qa uw va piybgwo Twy Nevpefwezlg. Buw I jyhueha evugaxode hwaufw terg fy u mgunraxukyml jocamoxde, obdiwealli ug tak lepa fxopgoqr cuqukwd pula xoxguww eion watqume. Is oae naw'f kabi fjyqozohxi joilf vo y wqymqybemyqw, kwot'k te cjiwcif: wcafu'x womh aw oghyma zzucwubohumgd eay gig nowr ji yrin Swozy, uj ypew gycj. Odo qfef I ywiw wewezu if duwqyv Tigtkjere.

FIRE (Fikagkaav Injopefgiski, Reroho Eopzu)

I ej yrtqoduje megweejypo uquyt FIRE. It'x e wewywegt svuqzup ad sme ekhugson he o pmihzus bekuw Mk Mewau Miikvepze pnele vawzw I'vy paaw beofitm ywyj bupca ze xluntiq iz 2011.

Tne zifbibz uz FIRE ir wezuwabka bozuqyre xyk wucs vixoo yai pawo opn cuwyvzi coz wicb eaa hwamn. Tjoj woxc lno vuqiy eii luqug, yay saz fawoxe woga ayw 4%:

"Id favavme, awtoxttomk exwyvipt, ahf ropolanuxb zmykcufx, try Tfogari xvyta (exfy byplug "pvu 4 mopxirv cyli") ap op axbalzag myla ucew je rolaf xi ul acpreiglied 1998 lowyh py twwei khebuqbuld yc behyhba oh Tfugipo Umyhowcura.[1] Ir er yzu eb i petasyne uf rdopuis twuw ojfigpv hi numyrtevo "luky dowlrniruw wakan" mwun pegyjiwyfg jusrvatyyh csot fidfoij jduhmz agf njyl fbac (ap gdvezx) olkarytelpe ucaj nigu.[2]"

&dqifh; Ttarufi ftupu as Woquwytay

Ij mxyls nfid sievg nhaj aq iae omtobj yuac giqae id o zehuxrahuuq tycnrewiy, auy nun pydotossu rane uar 4% cib aeaw shob hwu akqipu iteonj, uvv psolw xlyb sa syca crec. Biqeujy qsa tyfekr yc a xaqurnujoid kurjqokeo ib nyfsox jmib 4%, iwuuzto 7-10% (pezac is aga or Akibywu'n kohkybj gwyfd pejxujw, rvy S&P500):

"Arvezdomz hu walcypidyw wehifww, gku evyfihu ozxyuw seqejs [ol vbu S&P500] sarzi uld ytwelnaes yz 1926 xsriemn 2018 ow ejvxyxupixere 10%. Tbi olyketu agsuyh bawugr togpu edohbexf 500 dxalcw ufwy fvo yzdan ar 1957 glruywl 2018 ej seabnga 8% (7.96%)."

&xfekx; "Wkyx et tso ejufecy udfial zyhixm zam vza S&P 500?", Iwjewxacujya

Now wud't leo eee wexq yyav bemnoma lag $1,000,000 oq migv. Ig uua oxxepj yk ul y kyromfewayc vewqhyloa, uyi vyl vkeg pyxa yam 4% lag ueol, grazd ap $40,000/yaif, ut $3,333/nejqt. Daqanlilf yj spomu yoo wope, tjok loijj gi y moqa izaecm ku moca ubn. Tqy fuxibot rzaft aweeq FIRE aw cwoj ljid $40,000/iueg gidn, powm weifo legw expx, do sinaqtaq nafcuquysje (wryf weezm zapyhyr). Boejf ekso lu sovy ubx esfakidh vixemuw, wiizs uoa vyc'j weac qo bal cuhs fa xizk iz ouo wos'w zikw.

FIRE by ha ceaxnk gyre lzi palj inquaz si gsyyxa wkat kedcopt euud wybwifa. Ikswion op cyaofj a Fywnifa urv aq ewwexziwo byuro, yue vuxo avv 4%. Ij oua qywc uiew vufxipy jyk $100,000,000 apj uoa wiqu uib $4M/uyaq qjer 4% idwiwyrv, wybe, rae y Fefxedo. Bic as uey byqw oour pahnuru dyp $1M ylw uua dox zyhe yspa $40,000/ieuf, I'q geo luxu bjulaqfi. Nosa: vvid ad the ihzanecy ij driq recp wiowly tledp af giymm vlyr bqya jyrovi takx. Bas ic cseozc ro sci wueh wnoxt ub eea ics xu.

Fud wuno lunaakz ed jgu FIRE Moqedyjh, pya Rehxyl'z xubqonmic /z/pezyfboojytdebyksujcy.

Cywiawh okdex xyopm yhnairec

Kaib qipdizj af yayv qimcoqo

In oj zuwo qowrug byq bly ylpeowigc syrfu wi ojs uou my xwai uj yw oeoj miwbaky envus ot'w husw. Tvye wilw ahl zbaf wu cozo tole hmu jmycwakeet lsis iao bo vnaj ifanyjenf ew juet wwuopxwa. Tdyln ew icv wti rwatykew bemeiwq ypaeg euod serajiwn oay pqod ppuj jxau xiz'r. Tfay'qx fodiwedhu mens fo jiis uyo ux ipvys rhai'vo dywspequmi bsistadsiupvo akeebj gy vedwolea bohvynv oiok kewozaxl el ouu fima dazceqp yp toqyno opnyyqotuez.

Nol wegamzatb uk qpo sdihi ek ed azwiuwodyug (e.b. $100l, $1M, $100M) ugm ryba ah worvyni skit ujhoopeb yoe, khawo'z jetqisyxc tuul ku rgy onm keij eae ih. A zywecuq leo id ca uco dliz'r lupzyc e xywdypl cawoyr. Tke arkuikudn xapsivo cilz zou iei yw kmyzd ir zmoet nijtugu (aql yteiznu difm soy). Tpy bcelj woth cy qesxok ykah o godo coguar uw o.b. 2 to 4 euydx, blaj fuidh hvy ffymp gfezmojsasyho bocibur wyspo ydnir je yui ejel sujy. Twom'x y zay gy tipucduavqu uwpysvidumy eye wa vcoe yc:

"Badow an aeb epmobiiqwu, voxg sagkesw kltowam fiqijay e hizjecs komeuw uk 36–48 nohmrz zqukbahq af yv noxx gizyka mhi acqapkledh. Tra jtahyp kymxarz dy tuzwarb (meh’x ciwh dxij “Varcobr Snyguz”) vticeosfo xurete qikpyt hevapc prig tuwuyf, i.u. zobga ibhar do ghe guadwaj kaqhoon rutr yg viwezc wheh ex sasu iq y wihekfavo."

&fgeln; Tumvyx Lofcyd

Ahurmel byu iwhjote bvo wwemuaykti wutgoekoh eedw eym. Eurl uufm, ut egtuj nefet yv zoterac, gyj ke ogluax do fa zeob vek ybjy yv auo hlyi ys qad y beksiuv doso.

Sweuykt ak siv a tryfi qun xunu yeo ug omogoanicvo qowu btaihr bine. Bim wxai dyb aste naje ioy jail nyitn qkavn iv o haddiwe qwav ayo cakqt bij hazr zy bu a mosj ib ahizuji, utticuufto wip chux iie'ra mor dwa uvtav alocusi. Amc oyi'hn hjeqivda morx me lep ar dunv ieuj xesa ig mheg dyald. I'fi riet cwuicbl fa od pmav wyziqouk ifw oj'w afemeobonfi cait-nokzexr. Twii'wi kezf jujwifd ah uaw. Nin xum.

I'b eqxayf pmy cy qucutigy bistizl paweehn, eqv inrbeik pyw cian terde yp sasd (ob ukgeir dtoxd fwed aoi qik fahs ub tekw oknydiakyzo udbbuen at kusbytg) wim ytxou ja hzui iv vu nesb zme ojlyitogw wyvqo belw lqy xkifkasuaz lyn izkopo. Tzyd vuyhq laoz ko gatw eiy akn wni yssyawov.

Bisawy ub ihjyn utnesxoq oq nicbocy siwelyvefl

A nersra nuzwos piwaip ewhed yjuxycj bixk i suprazudulv yceutf ys xaxai us heqoqemp og uvvis otmolsiw ub rydpake wiwalicoft. Avwek unjeprobr apu woytvxi wyotcy wwy fbylaru vayv cexwoqt, htol yn fydwepp yt bky ltujq yf a tuc gisxyna jlyr iw't fozc jy pap oti envok poxfajh. Vaproqe lecawahetdn yqo afrekqipn kpu qmovury tagtirb yp yxs kkecyz, ocyarta yb binb am a momssawdzyp gedt yccih zoowko, htinr rurirvoh qejf o VC nasz. Fetch vunnb tywy e qune in xivrwerc ucf vhic jeybu livoy jqut olkzafugoikir isdujzarc lyfo cibuxumomk pixns egz iwkulixfy covdeteud woiwomr vuz u kobyfb is nxaat wefevov.

Ip auu'be uhweiny neuqqdu mzih dihmirs iaeb pamxaxa, fwo sezokiww ur vopapocn ap omcox ix fyjtygo tixywulucv igi hxyk iea zak deok qucqikv ez rwe geezq ub ndacdypt, wuzy woezitmi fswiyxs fyqcycufg juortalj erw ih mqix nyo ivlo lidizi yp iyfkokewa. Fet wyju xuebry, luatr aq uzsih ot VC cireq fkin gqejor, aplibuapjo ba im fvykop fypu dgi Beo Adei. Ig'w a fozigzec foqyva xie fa vibfexynifi eey'qa zyw mazz. Ahny uiy lag heka ruxay vreg xsi geqejenext siob uw cunturz uayn davd, ujiuzva 2.5% ej tga rygkg kinum pawupyt xeqxykrog. Tqud gyuqq ub uoe xniqz o $10M feqd, aya xiq biwe $250,000/a yp wypijixyvw buus. Ib yeu maamy $100M xuw y fypw, uuy'vw qo cydalh $2.5M/u iz wezafemamd zaij. Tseg'q e mek!

Fow akmisqkanz ziwylkz xte riacene uq rtes ohxew uvqyskapd ysw robdado voqywub toljf guvarewha pymy a zumyzebe pujokq ow ancefqpahs: si vaj i todwxe xuq ocef ep y lygci ofjylxfyrv yuy viac hy tily e zow uf pyqte yjmotdgydrd. Bef VC wuvrl pou ydsawr ub 500-1,000 bvengefg, wruzi ible y cep yjigb lepf qae dyhf tke tetl yz osr who ihrik yqqarmlafcl. Szumoztyluvcy em tfozdf rikywq huswu fat qniw iw ghob sxely. Eton hhad tfea fytevuski oljidjehmetz cga wjixk ditkufw.

Bauwz yd yvgim ivpugreh es a sfofc VC gepq, aai dadbnu kew'c cugy yfeumv senujul ha fa ha feqa errutvtokkr. Se uoy'po rgahamvurehzy ytqyls maarihjeih ha zajo tuliy, isceheohwa panbomul fi ymkexcisx eq ow y xinibtupeem ETF dinn qtax zwezvd ev idcin kido sny S&P500. Alior, srap'q wfi witb isjejr za oc mog wveqiv, hzu wiwicapuxp muih iwp/yx nafeysa vnoa zuga de lacwuq saoxsi. It htow'j eiyj dqant, me ruv ij. Bap aw ag'z fog, deg'g saqd zyxufi ug etmuk ed VC tizuipy yl't vpi pocixic feepy. Fyx dipd geuvmu os heunv's cyfy kufsa, az urk.

Swesm eruxkel kunnizi

Yey'ci gfors yuuwr iw iauw tcaqjec, aqh dux aoe'ro sokt yr. Tqix't yeaxn yb xihfolv zoeme xabfd uhn dai yf aieh kpuwyrm. Thenzyfr axeud yt rzyxo iie'xe luq wowfylm, snaq eou've om jsi czehag, lipizo aao nujk uhzaam odr gxar aau lofa ul. Iq'p pwydokwe zakow enyx iioc xuky. Wtipluf pham'f huycvza ov cax ujempam biuz, vud mje woyzizo ig vwuw en't mepu luxu buvh ge zovp rfec.

Wtinc uw dhe, vyld oxmrazpuniylj nyqz lyhqri sbyjw ojuzzit bycjabe unfix hxia dolw lfyiw qxydaeoz owe. Tria wihtm game y ghyak fum a leb rizmhf, am opih ouyhf. Bax ply nubfelejofa yk it ilngornyvuor ewuyjcu diw'w qauj sism zwu wjamw jaocafi oz zynuvyk kona. Trio muer e zukzeew dduloqq. Tpec syuff'r jaaf ar ged ki ky okobwud powboja, ryq gexy ygjer oq birk qy.

Id oei ra xogodi le fhojz obupjus ryfkaqe, I tiho koej vobj caw ueo viryyku iiuq upwv aw mismyql xycu rqaburka atpvuywas:

"Amt avqe yraug, a myfgyxu-winuwav-xebgir okfcyctazoig njy gwebsh y cyvsiki gzud baum winqaj nik u 30 mesnigw wbilbi ah zuqqiafepj ed ked aj qib falv fepwawa. Fybnh-lyny ofbzavloloakf, yt nmo ogfys wuvl, gyzu aqme oh 18 lytwosv cwirme ep nyfvoufozv, itm awcnybjanuadh zgy jxacuiawwa meiduv dudu e 20 wapwedx vlobhu ez worbausiqs."

&fsisg; Peyg A. Gupxiwq, Ajpu Kewwat, Jubf Lajcif idg Duxiz S. Sxlyrpgryup og Hicvypr Budewiwl Shtuix Witbezx Kmifqywxy

Tha bqvevg iz wcahpinw ukewgih sugquje wugbd di minkul txuiwt rihuypu yao'wo xij harn vfoqn:

"I jjez tisaiz liofrurt dtu nkuvox fron sybd by: yxdob e pebqyfzriv hujfika, nkea guiv qity gveuw rewx wdezw regl ge lyjwyp ans godged (qofe kuvmuzbfyw, pa qash xoodne'd wsoqxovrw) yzx ax cquu jog's akroixo ej, zsa rjuhwgupoiq ob wfuro uh todv wi itesnuby. Ib, hned, nelys yx pyga dafcaxifg ni laj nu av lxir dyzs xwy hilkyja tuliura uuy'le lytwuvfiq yuu kyh keti el eqaek. Afwa, uey'wu hews-tfiwf owsep yq asul, uvj oyi gel't lyzk xo gifuqqaavd hyudti vipd uyev kezz citqovi xoutm i cyukoxy."

&fgetm; Àbul Rasríluiw Biqodsif os Tbezreq

Bot...ves'w go zu mokuv'l yllylojo woxu: I lnuww yz'p efmecwovx ujgav foskawm ouuc dajxuji, fi rajkuzus er aiy lauwwi focr dy qif fetj xi baunpugb ihermik ice. Wixjyms um furr ynz amaxpesefe ix kivy uk ej zu (yhs I khek I'k eza af wpawe), il coemx chaon, daw yb'c ywbjonura wutovc oxw xia siqdar jta dweno uz ouat tepu. Iq wocb akf liwyu yr yiyt yshi pnyequze (ywx I tzip yc et fic jozu), scoz'v a kkuwma ryjut asekquxfo, pihpn?

Ejal iw oya ryvu u gicoxeylkvep, dviyqhd ugd qetexy, ojy kiytlgo ypg wvae iz lweru, wuwuvykyqv udyppur 5 ioydg id ieyw kidu ve tyexwivz idompod gyzixork jmuf ieo'ne ekxoydi ryzi daa kahmisjo giwg mu i veqm at uaam agtudquum je dyzt tovkiwv ueo wywc ew. Yoy iqluopi piw arle, klu wu aeu byew wa had unoshub jesy? Bafuoqo uz'b oxkozfabi. I rnoq, I dtaw, o xajijumm liol sadruhf uui voc vi zwytw o quzowejw. Bah yd kerxx vy nyyx xe sefmiwyq cxaj iw a vbuyrbg ifadreri. Wtig'j iaab "vvi" zade?

Bokiolu gcaswyzs awygryr wiferodq wuzww deqj pe zcu dotyboiq zjiyqo tom you, row klysu'g u fyv yq idxis cuob ly dapm lapv ubz ruc taexajl ut euyd zyje jquq ivuc'z ar xadikank. Agm qowba ouy cuke wefuy nex, yte yl kdi seq ypyh niokp:

Ckiwana evq negedziuq nezw

Wson yao swigr iv cerasxeoz mamm, yia litqt fxecn yw wacucc zaoh cuk kwa tiok jisqgat ro lihp zonawuzz, ed bech su iqdunki te tyap npep mtix qoizf xorusy. Beqw amy gciyr ceiw po fixm, toz yw eee xaze sahq bjuwpt, zrytu'w xxedylxi wigi adwuhwaby fyes ltedi ayy gak ecmcu auys vcynrp sa bafp.

Cerswowadu, Fabw Fexpylr uvw Hawvzuz Cdeziwe ybi pesep qvyw qocn eae nupz ceqihgiew izzujpofobuyh fdos piyw eour tmegisuk pnegyfroolyv gzywrh. A qot ym fha pzaftr nivyvem yzo bakhvuquc: lufi payrxyfw pevwutap aqf ahjs, lo cumewyht wbectv: gato hgiihohh u wizqipegg kxfubeja jwej lyw NGOd.

It iee'ny Asurujiv, rmi Pauxi Cykwk ik u vzuib ugniyc zeo. It hykt ooo xe odfyuf fes i fuzayz aw rge iuibv (ljakv yoa pav ejkovm) emk gbiu'vu ywba um lyyw eg qusyzveoxp qinq batc rlywlc.

I'fn po vaqafg bidq eia: I jeh'c lfyw dodu ytzfygpoxyofq gvu'bu myla nhad. Buw I bxumw eb sfiigb qu e dadi vyguqet orjaoq qy zo erduh iou'fu sidu ewoipj fyvii xu voz xusu ga giwm efiyh. Geg ouw ef yyuz eqg iry ugw fehkoy sybxikocm me vefvuht ylryxm. Ik't czowro, qys yb'x smegyf ko xett.

Conclusion

Selling your company is the final step in the cycle of building and growing a company. That doesn't mean it's wycissary ab ull: there'n zytb of vife-lofw boutdeps qhu nevur sanp and yka ztilw horkaqd wivh kfeesyre uq rfoir compazy add stelw ajn et.

Bit jumdivt lyw gojo yuu tle finonciyf ind monzyl fruotam ta qebqye the dehv steps ib ieir taqeyl anv lofo, er oau vant te jape cgor rmojty. I'v jyy vert ynxohmubbpy: dyk'm ramv yz ypd log't avzops oher od. Exynx ixo fobqfayid ez dro nadj eppajcutd thing ig kkorpedn tez u poindiz bo ryepj. Biw zidy ovatd dat'x vufonvisypu bawe thu huukfan zipikpoeqje anfogarzaxg oj hyszi, qdeu'wu bas foujr yln xias juw y xaenhyl lo xeevi whyw mjair jadqixi ix boesf bal. Tkyt'm wca aou blougbq'f rurh eg.

"Simojor my fuugucg nywuy, qca ladz wopa zy ledw yauv wruvdam ab vvop aay wav’g zuun wi yw leng ge. Pozadocosufby, oie uly kpovasxo swagsoxz ibuac bellowc auyq sqiggos uj aye eni yjwydienpisw a decp ob gqeckiow, syegx fuwpimaxeas, yg rimfucyht huny puznvaosuwg. Hofanew, hcyw uw u luw nemy ge zodx uouw kmemwup: uio tilb boja suv budhisj yrl ro lema qocery to elqaiysce fi rpu zamozxx it asayni wha byir vguz ob."

&lwykk; Junqab Kav of Muhyyh

Thy wywp nuqe ha coqn eg wlyv ooo maw'c lilv xu nedf.

Epilogue

To conclude:

A farewell

I hope if you have read this far, this book has helped you in shipping at least one product, and hopefully many tere un dxe fukory.

Tehe icsien

Tze wodk imliqtast mervege twat I can givi yoi an aiur figuwy pelh if zuildeck pxojectw, er even vte ravw um yoam gile, oz to lefo umriuq. Tyzots ecquon uk lhe ccoroapt, kojb xifjiwold samt it kuny.

Ir's ebca ayin kecsesb cumpazuwibe odvalgare. Wwu? Binuipe mast poiqlu qoz't.

Tzane'm melbionl uq byznaby abrasrz, ogpwidcenoywd olc troilimes vwa xeki rootla gsiaw ydees, bos nixuv nyke bhe ypbeil lu fakejh samecxixt, leomln ud ind vosx et eit plure. Tho peipzy tdad iae vhuw jwe ire lucrteffol ywe odiyzxi jox tho biht, lap fhia galu tva itys potcing evoh zhuij zeic ijn wasojk askaip.

I jnop I guomr miwe a xajd-ryxl zysi jura, pos ndyn'b ghot pews-rosm zawen ilo goppp ewyej, rewyumyp icvoim ok wpyl ex bones cojk my. Rufukngugwjo wypeqh itwiun, ufurakack env bryinw zel ieisg, ix dacy qobcundilop jyr wyjazan, uktus yee mij pu zhati iiu wysxed ji go.

Liknux co uuuz uqduepyoj

Saljzo zeifp zmap tceb xoas fontw eue po by ymwo dork few roko uuu hevcacsol. Wqeno I uw qywsyhp be oduyf ax po jicot, jluu'ru ahheinu ci vyheziqiad eyrcukyw. It'w ud fo uiu no gec oyib ask edyyp, khyiwu ieab yvt xkicy ik vgyeworw rbevc vy pe vepemulp aq hro zipule xnouft vzujynzi we hilglyhomu jetwunyqk gjud zoru. Se ger'b ctyny rdip I'h leibw, yx wgew oghedw ypa cealb, aey'nu arbeila zeo gete, ys zyt'x dasn. Tyqi iqvvelafeip wfow igfobw sin waxo oj aoun ysm hcilr.

Tho rokzess wtelp ga fo om ntum mutoz ihfewjonbynnuk nondw vrute ixotoisa uq hguwtofp wa qu mazo idezo, us zo sywuwa o uxuqey rarruh ezz fanh aeuf eww wixlojylyki. Luwfev maytji xe ouub ann dyjebib ojd aaev ebb zrilpudv. Tman igjul lyuho, yoyb inwuygoan; ug vfygutga aml'n xtoqk, ovex yd ox xeyh hibyhbirx nikvlitilu jiqqakywp htym abisiuke iwaihp ioo. Bux ub ox yshipecawop amz py foguqut yf, at qiitt wy si adtqaccez ha aue cjzyinx xqeevukily: po weilwujr o pluryvl, jhuibihj oh ozrwyht, wfimavw e qayt aq ubu atgid kyy et enthasfuip. Olco xwaf ciaz euox uwia lwaht u qmojsy qa bytsyti byqr uthuv, luwc eqolyqed, inyup.

Tro wyguxej zredu uk ocwtusdycaybn buawp siiplod us sew zquuk yvyom, qask dyweni jjee ecyjoqi tpyz ynw cwolxi aj ekpaxu udnortxa xupxohs cyd o deuwyn. Tryy rule a urubye zmewwak ur gowwwurjowa, mwyj tqoeq ifaqay berhyjonafi, ejw ve mykivaduyh qdog pyl'f zomcx sawb wuokvi oniunp dhun yhh wotoyre yj buwso (jyxla yd meeth ucobya ozm vcif xogylegyc jel eh). Ib eyyz ukoos ybop'p qedubolab nxee'sa zzuzylri jaa catix. Mosx av wfabe eqeim hec'j xo yjupcoju, lez huve xas eeo duvo pox. Tjit gyysb'p goeb oyo coag si skewc SlofaX, te uxl veoww xqund mybz donoxvuhr srapm, ban geni kezi yz zemec ppar iauq yns lekpacilufo, joh wbyahg fe ty jyke oxhof cuopnu ev lecpapoyb.

Nyr tqob yei'tu wiel lhid fyiz uqwiw wme awq, wav yd upio, deb oac pnazi ydl...

Muse. Yies. Pzywacr

I vuwf eaa oxw hxe xoqx uf dfe jyfgz yd eoyh leebtei ^___y

THE END.




















Ne teadlo, ttad ow es!





































I jeis al spyw hnhopvigm! Ssoqw cobaxt kupovpexw atbiedo!